Contagious: How to Build Word of Mouth in the Digital Age
Type: Book
As of November 2026, Contagious: How to Build Word of Mouth in the Digital Age has been mentioned in one podcast episode on 3 Takeaways (Jul 2024). Another of Jonah Berger's books, focusing on why things become popular and how to leverage word of mouth.
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Jul 2024 on 3 Takeaways |
| Author | Jonah Berger |
| Published | 2013 |
| Publisher | Simon & Schuster |
| Subjects | Business/Marketing, Popularity, Economic aspects |
| ISBN | 9781451686586 |
| Genre | Business/Marketing, Popularity, Economic aspects |
Who recommended Contagious: How to Build Word of Mouth in the Digital Age?
Lynn Tomman brought up Contagious: How to Build Word of Mouth in the Digital Age; the most recent mention was Jul 2024 on 3 Takeaways.
- #66 Start with Understanding: Change People's Minds Under Impossible Conditions with Jonah Berger on 3 Takeaways (Jul 2024) — Lynn Tomman