IT Cosmetics
Type: Company
As of November 2026, IT Cosmetics has been mentioned in 22 episodes across 1 podcast, first heard Oct 2025 on Jamie Kern Lima. IT Cosmetics is frequently referenced in Jamie Kern Lima's podcast episodes as a key part of her entrepreneurial journey. She discusses her experience founding the company, overcoming rejection, and redefining beauty marketing, emphasizing its growth into a billion-dollar brand. Lima uses her story with IT Cosmetics to illustrate themes of perseverance and success, making it a central case study in her discussions about business challenges and personal growth.
Central case study: founded to solve rosacea-friendly makeup needs and to redefine beauty marketing using real people; later scaled to a billion-dollar exit.
| Mentioned in | 22 episodes on 1 podcast (as of November 2026) |
|---|---|
| First heard | Oct 2025 on Jamie Kern Lima |
| Industry | Cosmetics and skincare |
| Founded | 2008 |
| Headquarters | United States |
| Website | itcosmetics.com |
| Founded by | Jamie Kern Lima |
What do podcasts say about IT Cosmetics?
4 quotes, recorded on Jamie Kern Lima.
Founder of IT Cosmetics, a billion-dollar company...
Jamie Kern Lima · · Hear itIt Cosmetics, the company that I started in my living room.
Jamie Kern Lima · · Hear itI think it's one of the biggest reasons why tens of thousands of founders don't make it.
Jamie Kern Lima · · Hear itDevelop it cosmetics. What was the mission?
Jamie Kern Lima · · Hear it
Who talks about IT Cosmetics on podcasts?
IT Cosmetics came up; the most recent mention was Feb 2026 on Jamie Kern Lima.
- Norah O’Donnell’s First EVER Podcast Interview! Life-Changing Lessons & How Success Leaves Clues! on Jamie Kern Lima (Feb 2026)
- 7 Ways to Trust Your Gut in Business & Life | Jamie Kern Lima on Jamie Kern Lima (Feb 2026)
- This Explains Why You Should Trust Your Gut Over the Voice of Doubt | Jamie Kern Lima on Jamie Kern Lima (Jan 2026)
- The One Gut Decision That Will Change Your Whole Life! | Jamie Kern Lima on Jamie Kern Lima (Jan 2026)
- The Most Dangerous Lie You Tell Yourself About Rejection | Jamie Kern Lima on Jamie Kern Lima (Feb 2026)
IT Cosmetics is the largest luxury makeup company in the country.
- Your Past Doesn’t Define Your Future! Transform Your Life & Create Your Comeback w/ Chris Appleton on Jamie Kern Lima (Jan 2026)
I went from struggling waitress facing non-stop rejection to founder of It Cosmetics.
More podcast appearances
- How to Break Free from the Voice That Holds You Back | Jamie Kern Lima on Jamie Kern Lima
- The #1 Menopause Doctor Masterclass Pt 2: How to Lose Belly Fat, Sleep Better & Stop Suffering Now! on Jamie Kern Lima
- The #1 Menopause Doctor Masterclass: How to Lose Belly Fat, Sleep Better & Stop Suffering Now! on Jamie Kern Lima
- The Beauty of Surrender: How to Find Success by Letting Go of Control And Trusting Yourself on Jamie Kern Lima
- This Story Will Make You Believe in Yourself Again | Jamie Kern Lima on Jamie Kern Lima
- Living an Illuminated Life: Signs, Angels, God & The Universe Guiding You w/Laura Lynne Jackson Pt 2 on Jamie Kern Lima
- First Lady Michelle Obama Reveals All! (Pt 2) Life-Changing Lessons on Fear, Faith, Purpose & Hope! on Jamie Kern Lima
- How To Keep Going When Everyone Says NO | Jamie Kern Lima on Jamie Kern Lima
- Michelle Obama: How to Hear Your Intuition, Trust Yourself & Love Who You Are on Jamie Kern Lima
What is IT Cosmetics mentioned alongside?
IT Cosmetics is most often mentioned alongside Jamie Kern Lima, L'Oreal and Sephora.
Founded by: Jamie Kern Lima
Backed by: L'Oreal
Competes with: Sephora
Sponsors: QVC
Mentioned together: Barbara Walters, We the Women: The Hidden Heroes Who Shaped America, Northern Ireland, Chris Blackwell, Jeff O'Donnell, Gayle King, 60 Minutes, National Women's History Museum, Stephanie Goddard, The Jamie Kern Lima Show