bros

Type: Concept

As of November 2026, bros has been mentioned in one podcast episode on NPR (Nov 2025).

Bro culture is a North American subculture of young people who spend time partying with others like themselves. Although the original image of the bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally, such as in California, where it overlaps with surf culture. It often refers to a culture of machismo but sometimes also a darker hypermasculinity, including binge drinking, sexism, and rape culture. Oxford Dictionaries have