Crowdfunding

Type: Concept

As of November 2026, Crowdfunding has been mentioned in one podcast episode on The Money Mondays Podcast (Jul 2025). Presented as a way to let the customer community become owners; positioned as aligned with community strength and used by other brands.

Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance, to fund projects "without standard financial intermediaries". In 2015, over US$34 billion was raised worldwide by crowdfunding. One of the companies that obtained money through crowdfunding is Bonaverde in Berlin.