Customer Lifetime Value (LTV)
Type: Concept
As of November 2026, Customer Lifetime Value (LTV) has been mentioned in one podcast episode on The Proven Podcast (Aug 2025).
In marketing, customer lifetime value, lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the net profit that a customer contributes to during the entire future relationship with a business. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Aug 2025 on The Proven Podcast |
| Field | Marketing, Business Analytics |
Who talks about Customer Lifetime Value (LTV) on podcasts?
Customer Lifetime Value (LTV) came up; the most recent mention was Aug 2025 on The Proven Podcast.
- Zero Cash, Endless Profits - Grayson Cross on The Proven Podcast (Aug 2025)
What is Customer Lifetime Value (LTV) mentioned alongside?
Customer Lifetime Value (LTV) is most often mentioned alongside MySpace, Procter & Gamble and Waste Management.
Mentioned together: MySpace, Procter & Gamble, Waste Management, Sacramento, Amin Hassan, Jeffrey 71st – Miller, Charles, Dave Ramsey, United States (states), Game of Thrones, Florida