Disruption

Type: Concept

As of November 2026, Disruption has been mentioned in one podcast episode on John R. Miles (Nov 2025). In the episode "The Hidden PATTERN Behind Every Epic Disruption," Scott D. Anthony discusses the concept of disruption as a niche phenomenon that requires patience. The episode focuses on how disruptive technologies and business models evolve and impact established firms, highlighting the importance of understanding this concept in business strategy.

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995.