engagement optimization
Type: Concept
As of November 2026, engagement optimization has been mentioned in one podcast episode on Lenny's Podcast (Dec 2025).
Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Dec 2025 on Lenny's Podcast |
| Field | Behavioral economics; platform design |
Who talks about engagement optimization on podcasts?
Lenny Rachitsky brought up engagement optimization; the most recent mention was Dec 2025 on Lenny's Podcast.
- The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen on Lenny's Podcast (Dec 2025) — Lenny Rachitsky
What is engagement optimization mentioned alongside?
engagement optimization is most often mentioned alongside Earth, SOC 2 and Noam Chomsky.
Mentioned together: Earth, SOC 2, Noam Chomsky, Silicon Valley game, Hallucinations, cryptography, system prompting, content moderation, Douglas Hofstadter, bootstrapped