Fear of loss
Type: Concept
As of November 2026, Fear of loss has been mentioned in one podcast episode on Home Service Expert (Dec 2025).
In cognitive science and behavioral economics, loss aversion is a cognitive bias in which the same situation is perceived as worse if it is framed as a loss, rather than a gain. It should not be confused with risk aversion, which describes the rational behavior of valuing an uncertain outcome at less than its expected value.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Dec 2025 on Home Service Expert |
Who talks about Fear of loss on podcasts?
Tom (last name unknown) brought up Fear of loss; the most recent mention was Dec 2025 on Home Service Expert.
- Insights from a Marketing Veteran with Megan Beattie on Home Service Expert (Dec 2025) — Tom (last name unknown)
What is Fear of loss mentioned alongside?
Fear of loss is most often mentioned alongside The E-Myth, A1 and Amazon.
Mentioned together: The E-Myth, A1, Amazon, Costco, Facebook, Google LLC, Instagram, MIT, Darren Bey, Jordans