Focus groups
Type: Concept
As of November 2026, Focus groups has been mentioned in one podcast episode on Pod Save America (Nov 2025).
A focus group is a group interview involving a small number of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool,
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Nov 2025 on Pod Save America |
| Field | Social Science, Market Research |
Who talks about Focus groups on podcasts?
Dan Pfeiffer brought up Focus groups; the most recent mention was Nov 2025 on Pod Save America.
- Political Experts Break Down the 2025 Election Results on Pod Save America (Nov 2025) — Dan Pfeiffer
What is Focus groups mentioned alongside?
Focus groups is most often mentioned alongside California, Kamal Harris and Squarespace (company).
Mentioned together: California, Kamal Harris, Squarespace (company), Zohran Mamdani, MAGA, Prop 50, Mitt Romney, Republican Party, Sarah Longwell, Elon Musk