going viral

Type: Concept

As of November 2026, going viral has been mentioned in one podcast episode on Mick Unplugged Podcast (Nov 2025).

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks..