Google Ads

Type: Concept

As of November 2026, Google Ads has been mentioned in one podcast episode on The Diary Of A CEO (Dec 2025). Mentioned as another ad channel which could sometimes outperform others; discussed in context of testing acquisition channels.

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google, where advertisers bid to display brief digital advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.