lift analysis

Type: Concept

As of November 2026, lift analysis has been mentioned in one podcast episode on Home Service Expert (Feb 2026). Mentioned as a technique for evaluating marketing campaign effectiveness.

In data mining and association rule learning, lift is a measure of the performance of a targeting model at predicting or classifying cases as having an enhanced response, measured against a random choice targeting model. A targeting model is doing a good job if the response within the target is much better than the baseline average for the population as a whole. Lift is simply the ratio of these values: target response divided by average response. Mathematically,