Microtargeting

Type: Concept

As of November 2026, Microtargeting has been mentioned in one podcast episode on Pod Save America (Nov 2025).

Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation. Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.