Offer
Type: Concept
As of November 2026, Offer has been mentioned in one podcast episode on The Proven Podcast (Aug 2025).
In marketing, a value proposition is the economic value that a company or product delivers to its market segment of customers. The phrase was coined by McKinsey consultants Michael Lanning and Edward Michaels in 1988.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Aug 2025 on The Proven Podcast |
| Field | Marketing, Sales |
Who talks about Offer on podcasts?
Offer came up; the most recent mention was Aug 2025 on The Proven Podcast.
What is Offer mentioned alongside?
Offer is most often mentioned alongside California, Florida and Operation.
Mentioned together: California, Florida, Operation, Jeffrey 71st – Miller, Charles, Japan, Game of Thrones, North America, systems thinking, Proven Podcast, systems