psychographics

Type: Concept

As of November 2026, psychographics has been mentioned in one podcast episode on Heather Monahan (Oct 2024).

Audience segmentation by beliefs/desires; contrasted with demographics.

psychographics at a glance
Mentioned in1 episode on 1 podcast (as of November 2026)
First heardOct 2024 on Heather Monahan

Who talks about psychographics on podcasts?

Heather Monahan brought up psychographics; the most recent mention was Oct 2024 on Heather Monahan.

What is psychographics mentioned alongside?

psychographics is most often mentioned alongside Shopify (ad segment), This Is Strategy and Chris Cain.

Mentioned together: Shopify (ad segment), This Is Strategy, Chris Cain, 60 Minutes, Christa Tippett, altMBA, Yahoo Weather, Forbes 400, Linchpin, The Carbon Almanac