Referral marketing

Type: Concept

As of November 2026, Referral marketing has been mentioned in one podcast episode on Founder's Story (Dec 2025).

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. Unlike pure word-of-mouth strategies—where customers independently share information without company involvement or ability to track—referral marketing actively incentivizes and rewards existing customers for referring new ones, allowing the company to influence, track, and measure the referral process.