social media marketing

Type: Concept

As of November 2026, social media marketing has been mentioned in one podcast episode on School of Hard Knocks (Sep 2025). Brent Franklin argues marketing (especially social media) is more powerful than sales and underutilized in oil and gas, positioning it as a competitive advantage.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.