Social proof
Type: Concept
As of November 2026, Social proof has been mentioned in 2 episodes across 2 podcasts, first heard Oct 2025 on Jamie Kern Lima. In the episode "The Art of Differentiation in Marketing with Brian Sooy" on Home Service Expert, social proof is discussed as a key persuasion principle in field sales and marketing. Sooy mentions that showcasing nearby jobs and reviews provides "social proof," which helps increase trust and conversion rates.
Social proof is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice.
| Mentioned in | 2 episodes on 2 podcasts (as of November 2026) |
|---|---|
| First heard | Oct 2025 on Jamie Kern Lima |
| Field | Psychology, Marketing |
| Domain | marketing / psychology |
How do different shows talk about Social proof?
2 shows discussed Social proof in these episodes.
- Home Service Expert — 1 episode
You get the social proof.
The Art of Differentiation in Marketing with Brian Sooy - Jamie Kern Lima — 1 episode
Who talks about Social proof on podcasts?
Social proof came up; the most recent mention was Feb 2026 on Home Service Expert.
What is Social proof mentioned alongside?
Social proof is most often mentioned alongside Tommy (full name not provided), ChatGPT and A1 Garage Door Service.
Mentioned together: Tommy (full name not provided), ChatGPT, A1 Garage Door Service, Aspire, Gorg Jank Home Services, Service Titan, Brian Soy, Kick Charge, Search Light, Trust