Transcript

HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056

From Code To Winning · Episode page · Watch on YouTube

· 1 h 4 min · 12,450 words · 141 timestamped sections

This is the full, timestamped transcript of "HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056", an episode of Code To Winning published September 24, 2025 (1 h 4 min, about 12,450 words). It mentions 26 people, works and ideas, including Another Zero, Nicholas Oellion, SEO, Forbes, Facebook.

What this episode is about

The content focuses on the importance of building instant authority through effective personal branding and public relations to grow a business. It emphasizes how strategic PR investments, such as securing features in major publications, can enhance credibility, differentiate offerings from competitors, and allow entrepreneurs to charge premium prices instead of competing solely on cost.

Key takeaways

  • Investing in PR is like buying credibility; it lets you charge more without discounting your worth.
  • Many see media features as just vanity trophies, but they're actually keys to unlocking business growth.
  • Startups today struggle to stand out in a crowded market; PR can be the secret weapon they overlook.
  • In the internet age, it's easy to launch a business but much harder to make it remarkable.
  • Personal branding isn't just for celebrities; it's essential for any entrepreneur to build trust and secure clients.

Who speaks in this episode?

What is discussed, and when

  1. – 10:00: Forbes, Another Zero, Facebook, Home Improvement Energy
  2. – 20:00: Instagram, Artificial Intelligence, Facebook, Chry BT
  3. – 30:00: USA News, Another Zero, Forbes, Facebook
  4. – 40:00: Code to Winning, Another Zero, Instagram, Door Dash
  5. – 50:00: Facebook, Instagram, Door Dash, Men's Insider
  6. – 1:00:00: Forbes, Facebook
  7. – 1:03:54: Code to Winning, Another Zero, Forbes, Instagram

Notable quotes from "HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056"

  • Anything you could think of. And I helped grow that company to 35 million a year. One of the best things that we invested in was PR. when starting another zero and thinking…
    about Home Improvement Energy · at
  • With it. they kind of look at as like a vanity trophy that they, put on their shelf, but it's the code to winning insights you need today to seize the world tomorrow.
    about Code to Winning · at
  • 5,000 businesses, entrepreneurs, coaches get featured in the news and grow their bottom line. and it's how we've become the number one rated marketing agency, SEO service, and public relations firm across all businesses on Trust Pilot.
    about Another Zero · at
  • Able to charge more and you know stop competing on price cuz when you look you know nowadays with how the internet is and AI it's very easy to start a business. but it's very hard to stand out. so that's what we help do with businesses.
    about Artificial Intelligence · at
  • You know the on hold recording you know it should even mention like oh did you know so and so was featured in Forbes for the best lawyer in Los Angeles you know things like that are ways to leverage the feature to make it go.
    about Forbes · at
  • We write an article about them. Make sure it's SEO optimized because nowadays everything's online. So you want to make sure it indexes. You want to make sure the AI is picking it up. Chry.
    about SEO · at
  • That company whatever it is and when they look on Google and they see articles from Forbes or USA News or New York Weekly or whatever that is saying that person is an expert at what they do or that product is actually great.
    about USA News · at
  • And Facebook is how we do all of our advertising right now. And we use PR to, help Facebook with get getting those conversions. So, all of our ads have our, as seen on logos.
    about Facebook · at

Who and what is mentioned in this episode?

People

  • Nicholas Oellion — Person · Main guest · 1 mention · first at
    He explains how his firm Another Zero uses PR + SEO + distribution to build credibility, improve conversions, and help clients get featured in media outlets.
    Name is Nicholas Oellion. I'm the founder of Another Zero. over the past year, we've probably helped over 5,000 businesses, entrepreneurs, coaches get featured in the news and…
  • Conor McGregor — Person · Referenced celebrity example · 1 mention · first at
    Used to illustrate how personal brand can transfer credibility to a product (Proper No. Twelve whiskey) and scale rapidly.
    Jenner, Haley Bieber, they've all grown billion-dollar businesses almost overnight. And let's say for McGregor whiskey or the rock tequila, like these are companies that, they…
  • Jerome Powell — Person · Referenced public figure (finance example) · 1 mention · first at
    Used as an example of the kind of finance/economics current events the host wants to discuss on a future live show.
    Just discussing like let's say there's something happened with the federal like chair like Jerome Powell did like an interest rate. It's something I'm also I have a passion for and I want to be able to discuss as well.
  • LeBron James — Person · Referenced celebrity (scene-setting) · 1 mention · first at
    Mentioned to set the Los Angeles context (Lakers, sports culture) rather than as a substantive topic.
    City of Angel, Los Angeles. As you can see this beautiful studio, skyscrapers, Staple Center, LeBron James, Laker Nation, Hollywood. Yes, yes, yes. And without further ado, if…
  • Hailey Bieber — Person · Referenced celebrity example · 1 mention · first at
    Cited alongside other celebrities as an example of personal brand translating into business growth.
    It's, it's how like if you look at The Rock, McGregor, Kylie Jenner, Haley Bieber, they've all grown billion-dollar businesses almost overnight. And let's say for McGregor whiskey or the rock tequila,.
  • Kylie Jenner — Person · Referenced celebrity example · 1 mention · first at
    Cited as an example of personal branding enabling rapid scaling of a major business.
    It's, it's how like if you look at The Rock, McGregor, Kylie Jenner, Haley Bieber, they've all grown billion-dollar businesses almost overnight. And let's say for McGregor whiskey or the rock tequila,.

Companies & orgs

  • Another Zero — Company · Core company discussed · 6 mentions · first at
    The guest's company; positioned as a transparent, productized PR/SEO service with guarantees and Trustpilot social proof.
  • Facebook — Company · Referenced marketing platform · 13 mentions · first at
    Discussed as a primary paid advertising channel; guest claims Facebook ads + PR credibility assets materially improve conversions.
  • Instagram — Company · Referenced marketing platform · 9 mentions · first at
    Used for collaborations, boosting posts, and ads; guest contrasts boosting with Ads Manager for conversion goals.
    Instagram. for most types of business boosting posts just for the listeners like don't boost your posts on Instagram if you're actually like trying to sell a product or service why.
  • Home Improvement Energy — Company · Referenced prior company (guest experience) · 2 mentions · first at
    Nicholas Oellion cites this prior business to establish credibility, describing multi-channel advertising and growth to $35M/year, with PR as a key investment.
  • Door Dash — Company · Referenced example / host tactic · 3 mentions · first at
    Used as a price anchor for the $97 PR offer and as part of the host's early growth tactic (handing out QR codes while DoorDashing).
    Of like drop it out there. And then what I did like over hundreds and hundreds I spent about like two months door dashing and with my QR code there and I told people like…
  • FIFA — Company · Referenced partnership example · 1 mention · first at
    Used as an example of strategic partnerships where audiences are traded to accelerate growth once a personal brand is established.
    Like behind it and trying to get him the right races for him to blow up and because he's out there with the FIFA president and all these different stuff.
  • Amazon — Company · Referenced marketplace example · 1 mention · first at
    Used as an example of where a target demographic shops and where businesses should be visible (not a hidden gem).
    Spotlight, right in front of your target demographic, exactly where they are, where they're shopping, whether it's Amazon, Facebook, in a retail shop, like where they're walking.

Products & tech

  • Chry BT — Product · Referenced AI indexing target · 1 mention · first at
    Mentioned as an AI system that should pick up/index press articles, supporting the guest's point about AI-driven discovery.
    Everything that we do especially for our clients because like recently like we've put a big focus on getting our clients articles indexed as far as like tryt and the AI see…

Concepts & topics

  • SEO — Concept · Core topic · 12 mentions
    Discussed as the mechanism for discoverability (Google + AI indexing) and as a risk area where agencies can overpromise; tied to backlinks and multi-platform posting.
  • Code to Winning — Concept · Core show/brand discussed · 6 mentions · first at
    The host frames the episode under the show brand and discusses growing its search presence (autocomplete) and credibility via PR.
  • Artificial Intelligence — Concept · Core topic (trend driver) · 1 mention · first at
    AI is described as making it easier to start businesses but harder to stand out; also shifts discovery toward AI answers, increasing the value of indexed press.

Places & events

  • Los Angeles — Place · Recording location / example market · 2 mentions · first at
    The episode is framed as being recorded in Los Angeles; also used in an example of leveraging a Forbes feature for a local lawyer.
    Today, we actually have a very amazing guest. we right now still in the golden state of California and in the city of Angel, Los Angeles. As you can see this beautiful studio…

Media & podcasts

  • Forbes — Media · Referenced media outlet / credibility signal · 11 mentions · first at
    Used as the canonical example of a high-status feature that entrepreneurs should leverage (logos, scripts, ads) to increase trust and conversions.
  • USA News — Media · Referenced media outlet option · 3 mentions · first at
    Mentioned as an example of an outlet whose articles appear in Google results and as one of Another Zero's selectable publication options.
  • Women's Insider — Media · Referenced media outlet option · 2 mentions · first at
    Used to illustrate demographic targeting (writing differently for women) and listed as a selectable outlet.
    So we'll even adjust the article based off of, if we're targeting women, we'll write it a certain way, okay? do it that way.
  • New York Weekly — Media · Referenced media outlet option · 2 mentions · first at
    Listed as one of the publication options clients can choose for features that index on Google.
    That company whatever it is and when they look on Google and they see articles from Forbes or USA News or New York Weekly or whatever that is saying that person is an expert at what they do or that product is actually great.
  • Men's Insider — Media · Referenced media outlet option · 2 mentions · first at
    Listed as a selectable outlet, paired with Women's Insider to show demographic segmentation.
    Changing their policy, so maybe one or two we might have to swap out, but yeah, like USA News, New York Weekly, Women's Insider, Men's Insider, like CEO Times, Biz Weekly, like all of these outlets.
  • Bloomberg — Media · Referenced media outlet · 1 mention · first at
    The host references an internship at Bloomberg and uses Bloomberg as an example of credibility for finance/economics commentary.
    That's that's that's fair. And it's the same thing like with me, if I watch like a TV cuz I did an internship like in Bloomberg in New York. So like whenever like there's…
  • Biz Weekly — Media · Referenced media outlet option · 1 mention · first at
    Listed as one of the publication options in Another Zero's offering.
    They could choose from whichever one they want if they and we'll also help them like you know we think with your target demographic and the timing of the trends right now like if we hit this.
  • CEO Times — Media · Referenced media outlet option · 1 mention · first at
    Listed among outlets Another Zero can publish in; part of the productized PR offering.
    Two we might have to swap out, but yeah, like USA News, New York Weekly, Women's Insider, Men's Insider, like CEO Times, Biz Weekly, like all of these outlets.

Full transcript with timestamps

So we started in 2020 and we did a lot of other things. So we did like paid media management. We've tried so many different advertising venues. You know, even going back to my last company, which was Home Improvement Energy, like local service here in LA. At that company, we did Facebook ads, billboards, bus ads, mailers, almost anything you could think of. And I helped grow that company to 35 million a year. One of the best things that we invested in was PR. when starting another zero and thinking about okay what actually helped me in my past companies grow and scale and one of the best investments was you know getting those as seen on logos building our credibility setting us apart from the competition and being able to charge more and stop competing on price PR makes a big big difference right and in your opinion why is personal branding so important

so I want to go two ways with this yes personal brand is important what What do most people usually get wrong about personal branding in your opinion?

Yeah. So, a lot of people they think, you know, for example, with PR, a lot of people they got featured in, let's say, Forbes and they won't really do much with it. You know, they kind of look at as like a a vanity trophy that they, you know, put on their shelf, but it's the code to winning insights you need today to seize the world tomorrow. Today, we actually have a very amazing guest. Uh we right now still in the golden state of California and in the city of Angel, Los Angeles. As you can see this beautiful studio, skyscrapers, Staple Center, LeBron James, Laker Nation, Hollywood. Yes, yes, yes. And without further ado, if you guys are interested in upscaling your business in trying to get the best PR and marketing firm in 2025, this is the episode for you. I have a guest today who's very, very good at helping entrepreneurs grow their businesses, feature in magazine outlets such as Forbes and many others that

we're going to be discussing in this episode today. If you're curious in growing your brand, growing your business, getting social media presence, getting that boost and growth and also getting recognized internationally and also nationally, of course. Again, this is the episode for you. So without further ado, I have the CEO and founder of Another Zero. I have Nick in the studio. Welcome, brother. How you doing?

Awesome. Thank you so much for having me. That was amazing intro. Um, so my name is Nicholas Oellion. I'm the founder of Another Zero. Um, over the past year, we've probably helped over 5,000 businesses, entrepreneurs, coaches get featured in the news and grow their bottom line. and it's how we've become the number one rated marketing agency, SEO service, and public relations firm across all businesses on Trust Pilot. And I'm excited to get into everything. Now I'm I'm curious. You know, the reason why I was saying that uh some of my viewers might like the approach of how I'm going to be doing this thing, some might not. But it's one of those things where I want to really ask a lot about like personally for me and of course for people that are out there that may be in a similar situation that I am currently right now where there is growth. It's steady. It's slow. It's consistent. It's organic. It's amazing.

But it's at the point it's like now trying to get that reach. you know, I think I'm handsome enough to, you know, be in the Forbes magazine, uh, for the most part. I'd like to think that at least, but I want to try and get into these strategies. Um, why is, uh, when did you start your company?

So, we started in 2020. Mhm. And we did a lot of other things. So, we did like paid media management. Um,

we've tried so many different advertising venues. M um and you know even going back to my last company which was a home improvement energy like local service here in LA um at that company we did you know Facebook ads, billboards, bus ads, mailers, almost anything you could think of and uh I helped grow that company to 35 million a year and a lot of one of the best things that we invested in was PR. So when starting another zero and thinking about okay what actually helped me in my past companies grow and scale and one of the best investments was you know getting those as seen on logos building our credibility setting us apart from the competition and being able to charge more and um you know stop competing on price cuz when you look you know nowadays with how the internet is and AI uh it's very easy to start a business. Um, but it's very hard to stand out. Uh, so that's what we help do with businesses.

Mhm. Okay. And I think it's it's it's so important right now because um I look at a lot of like trendy in industries is usually the few people that do stand out. Like right now the YouTubers are taking off and you know you see people like I show speed. He's racing somebody every every single day. But in my mind, I'm like, I'm telling you, there has to be some sort of PR like behind it and trying to get him the right races for him to blow up and because he's out there with the FIFA president and all these different stuff.

And in my mind, I'm like, man, like PR makes a big big difference, right? And um in your opinion, why is personal branding so important? So, I want to go two ways with this because I think um

for most people it's very different than how it is for like you know actual speed or um you know these big brands that already have huge followings. Um, but the entrepreneur that's just starting out that, you know, maybe doesn't even have their first client, um, or they're just starting to get a few clients, um, for them it's so important because it it shows that they're credible to deliver on what they're promising. So, when you're first starting out, you know, when you talk to a client, it's, you know, do they trust you and do they believe that you're actually going to deliver? M

um and PR and personal branding is so important in that because it shows that you are actually an expert in what you're doing, they should listen to you,

um and you can deliver on whatever you're going to do. um on the back, you know, on the other side, when you already have personal brand, um you know, like like speed and the way he's doing it, it's so important because once you get to that level, um it's almost it's it's very hard to, you know, keep growing through paid advertising, but it's very easy to, you know, do strategic partnerships with, let's say, FIFA. And FIFA and Speed, they're kind of trading their audiences and growing together that way. So it's through strategic partnerships that allow them to grow like the next step. Uh but personal branding is is so important.

It's, you know, it's how like if you look at The Rock, McGregor, uh Kylie Jenner, Haley Bieber, they've all grown billion-dollar businesses almost overnight. And you know, let's say for McGregor whiskey or the rock tequila, like these are companies that, you know, they probably don't they're not even experts in maybe, but through their personal brand, they were able to leverage that and, you know, grow it into a billion dollar company. So that's where personal branding is so important.

I actually like that example you made cuz it's it's so true cuz in my mind I'm like I don't think even like speed and them folks are paying paid ad cuz it's at the point. But my my thing is um just to add on that because I feel like yes, personal brand is important. Um what do most people usually get wrong about personal branding in your opinion?

Yeah. So a lot of people they think um you know for example with PR a lot of people dug up featured in let's say Forbes and they won't really do much with it. you know, they they kind of look at it as like a a vanity trophy that they, you know, put on their shelf, but it's it's such a powerful tool that you if leveraged correctly, it does so much more. So, um, what people do wrong a lot is they'll get these features, they won't do much with it. And the same thing happens with reviews and testimonials and other great things that their company might have, those assets, and they don't know how to leverage it, you know. So what we try to do is you know uh once our customers are featured in the news once we get them that press that that asset is something that they can use forever you know it's a it's something that they should have on their website on their ads in their you know when someone's waiting on the phone

let's say they have a law firm and it's you know the on hold recording you know it should even mention like oh did you know so and so was featured in Forbes for the best lawyer in Los Angeles you know things like that

are ways to leverage the feature to make it go 10 times, 100 times further. Um, so a lot of times what people get wrong is they'll just they'll get it and they won't do much with it. They think it's going to be a magic bullet that changes everything. But it can if you use it right, if you leverage it.

Yeah. No, that's perfect. Which kind of segus to this cuz I know you probably have experienced this thing. I mean, I travel a lot, but one of the things I've noticed is that I usually like like when I travel somewhere, maybe stop at a small town and go to like a local food place. And so, between Idaho and Utah, I was traveling so much. I And in between them, like border state, there was like a gas station, but next to this gas station, there was a place that sold the most like delicious burgers I've ever had in my entire life. But at the same time, like my go-to if I'm hungry, like at night, it's like, "Oh my gosh, let me get a quick Big Mac or like In and Out Double Double Animal Style." It's a brand that's right there. Which the question I'm going to with this, there's people out there that have a great product. They have a great service that they're offering, but they actually have no audience and they have like no

branding whatsoever. if somebody were to approach you with absolutely zero and like nobody even knows them, what's the first thing that your company or you guys would do to fix that?

Yeah. So, that that's such a great point because um I'll get to the question, but just to add on to your point, um you know, those those hidden gems, you know, those companies, those restaurants that are like nobody knows about, but they're so good at what they do. Um

it's the opposite of what you want to be when you're when you have a business. You know, you don't want to be a hidden gem. you know, you want to be under the spotlight, right in front of your uh target demographic, exactly where they are, where they're shopping, whether it's Amazon, Facebook, you know, in a retail shop, like where they're walking. You want to be front and center in front of your target demographic, and you don't want to be a hidden gem. Um, and that's all because, uh, and Alexi says it really well once. He said, uh, best known typically beats best. And you know, that's so true because like you said, even though that burger is better, you know, you're you just automatically think of In-N-Out and you're used to it and you see it when you're driving, it's it's conveniently right on the exit every single time. Um, so it's very very important to actually promote yourself, get in front of people, um, get your

product out there, your service out there. And the way we do it is when companies are first starting out, again, like I said, it's so hard to differentiate from the competition. Um, so we try to highlight what sets them apart.

You know, uh, it's not about like just advertising, but it's about finding what actually sets them apart from the competition and why they're qualified to deliver that. And then once we figure that out, we figure out their message. We write an article about them. Make sure it's SEO optimized because nowadays everything's online. So you want to make sure it indexes. You want to make sure the AI is picking it up. You know, Chry BT picks it up. Grock, all of the AIS are indexing it and picking it up as well. And then we will get it featured in a news outlet of their choice.

Hopefully in, you know, we try to target their demographic as much as possible. So we'll even adjust the article based off of, you know, if we're targeting women, we'll write it a certain way,

okay? do it that way. No, that's perfect. And then what would you uh separate or what separates you guys from other PR firms?

So, we work very differently from traditional PR firms. Um the way it has been and how I was a customer of PR beforehand, like when my past company was and you know most com most firms are like this. You go to their website, there's no price, there's no guarantee. you don't really know what you're getting, but there's a book a call uh like calendarly link over there. Um

so let's pick a link. Yeah, it's it's always, you know, book a call, get on a call with our sales rep. You know, they're obviously going to try to sell $3,000, $5,000 a month retainer. Um it's not very transparent what you get and they don't really guarantee much. M okay. So I as a consumer I I hate getting on calls just to see what the price is just to you know see what I'm even getting and then you know I you know it's probably a good sales rep. He's not going to you know he's going to overcome my objections. It's going to take my time. We're going to go back and forth whether it's a good fit or not. Um it's just going to take a lot of my time through the throughout the day. You know even if it's 30 minutes I have to schedule it, make time for it.

So I kind of flipped it. Uh no sales calls. um you know, we cut that commission out. We don't need to pay a sales rep thousands of dollars to sell $10,000 retainer. Um that way we're able to sell a lot more, get bulk pricing that we can pass down to our clients, and you know, just make it how I would want it to be if I was a customer. You know, I know exactly what I'm getting. There's a guarantee if I don't get it. There's social proof, hundreds of reviews. We've been featured in hundreds of outlets, and there's no, you know, sales call or high pressure pitch

involved. Okay. No, that's that's perfect. Now, now, now on to the KG, uh, you know, PR stunt thing. This is like now I'm in your office, you're interviewing me and trying to figure out like what my goals are. The only problem I'm having personally for myself, I'm I'm at the I'm at the trajectory where it's like four or five hours of sleep a day. I I'm so passionate. I love what I do. I I like researching the guests I get in. I read about them. I see what podcasts they're in. It's it's exciting. And like I said, I have Google ad campaigns. Like many of the subs that are right there, but like I've seen it from Google Maps or whatever it may be. We're doing a lot of like stuff like that. be promoting like crazy on on Instagram collaborations all the guests all accepting collabs like from FBI special agents to like top real estate people like you know but my thing is the because I know I'm so like dedicated

at what I'm doing right now by the time this episode is out I'll probably be on like 40k subs I still feel like I'm having such quality guests

such great conversations and I'm a little impatient with like the growth I'm kind of getting cuz I'm like can you not see the guests that are coming on the show? Can you not see the conversation we're having? Like why is it not out there? Why is it not like you know 100k? What's the first thing you would do in my situation? Like what cuz I that's my goal but it's not necessarily the 100k figure but it's like that plaque creates credibility. Now it's at the point where it's, you know, it's it attracts bigger clients to try and come here and

vice versa, brand deals, endorsement and all that kind of thing. You know, it's not like the number of subs, but it's like it represents success in my perspective.

Yeah. Now, what's the first like uh step we doing in my situation? Yeah. So on the PR side of it, that's I think that's something that should be on every like entrepreneurs's like to-do list, but you do it once and then you again you leverage that forever. So I would just start we get some features which we'll do it uh like this episode I'll definitely get it push it out into bunch of different outlets. Um, and then that is something that you leverage, you know, and you're when you're trying to pitch a guest to come on or an endor sponsorship, whatever it is, it's, oh yeah, like our podcast was featured in X, Y, and Z. Uh, we've had this this guest on, this guest on. Um, you know, we've grown this much in so and so time.

So, it's highlighting all of those accolades. Um, putting it in a clear message, like, you know, showcasing it on your Instagram, your YouTube, your social medias. Um, and then again, it's like we'll definitely get those features, like we'll get those done. Uh, that's no problem. And then it's just about leveraging it. And after that point, it's you, it's what we kind of talked about earlier, you know, the clipping, the getting the content out there. Um, you know, getting those short reels out to direct them to the podcast and subscribe. And then how we talked about, uh, the connections with like speed and how he does it with FIFA.

you're basically doing the same thing with your guests. So, um, every time you get a guest, you're leveraging their audience and vice versa. And that's I think you're doing everything right. I think PR is just something to check off the to-do list and then not worry about again. Um, and then that way you could leverage it for getting bigger guests, getting bigger sponsorships, and growing.

No, I like that. I like that a lot. And I think um yeah and I think that you know p public relations is such a such a big thing because also the reason for my goal with the 100k thing is the fact that I'm going to be starting a a different live show. I studied economics and I want to try and do something a bit more in like financing and I saw some of the stuff in like business weeks and Fox business and I'm like gosh dang once I get that thing like I can imagine myself just discussing like let's say there's something happened with the federal like chair like Jerome Powell did like an interest rate. It's something I'm also I have a a passion for and I want to be able to discuss as well.

But then I I saw there's a multiple different things that you guys like do which I was extremely impressed by business weeks, Fox, all this different stuff. Uh my my thing is how did you get those connections if you don't mind me asking?

Yeah, so it it took a long time. Um, and it's just reaching out to these outlets, trying to see what they're looking for. Um, making deals with them to see, you know, okay, if we hit these the criteria that you're looking for in a article in a in a news story, um, you know, well, what do you need from us to get this done? and then you know or finding uh you know writers or journalists at these outlets and then seeing what they're looking for and then that way we're able to offer those to our clients and we'll shape the article in a way where we know that that's what the news outlet's looking for you know to make it newsworthy to make it worth something that they want to publish. Um, and we're const I mean we're always adding more outlets and that's just again it takes time of reaching out building those connections um and then adding that to our list which is like a never- ending process. So, and what one thing I want

to let the viewers even know this already takes away all the stress of them trying to figure out how they're going to try and get that exposure as well. And that's the beauty of having a firm that does it because now all you got to do is focus on you, your brand, and what you're currently doing and everything has been taken aside. And I think that's one thing I've I've realized with the more successful people become and the more prestigious and or like the more um established they become, that's the term I'm looking for. They start realizing that convenience and time is is very very important and it's very precious. So by paying something that is an expert in a certain field, it already deals with that rather than you trying to focus. Cuz right now, like I said,

it's nice and it's amazing. I can probably take myself to 100K, but I to from 100 to a million, that's when you have to be able to utilize something that's a bit more professional, profound, and you can just focus on like doing the interviews as well. And I think it's important people to understand because convenience is everything. You know what I'm saying? because you pay for people to do the shortcut that you would not be able to figure out unless you were to do it yourself, you know. So,

I appreciate that. What's the psychology behind uh press coverage and like why does it instantly increase someone's perceived value?

So, you're basically like piggybacking off of the credibility of a, you know, third party outlet that people already recognize. So something that you know a brand that they grew for years and years and um people all recognized now you're kind of taking a little bit of that credibility and tying it to your brand. Um so again it's similar to how The Rock and McGregor did it something they've built for years and then you know Proper 12 like used McGregor's branding to go into whatever $600 million billion dollar company whatever it was. But that's basically how it works. Awesome. And you also help people to jump on bigger podcasts and stuff like that.

Uh not yet. So not yet. So right now winning is one. We'll talk about that. Yeah. Yeah. Absolutely.

Help them jump. Yeah. And I think I we have some pretty big clients that I think would your audience could learn a lot from and would be great guests. Uh which we'll talk about.

That's what I'm trying I'm saying for both. I'm saying getting the client to jump on my podcast, but also vice versa where like um Yeah. Yeah. Like that's exactly that. I think it's uh this is so much of knowledge. Who watches the news no more? Like I'll be driving. It's funny. I'm driving back right now. I'm going to listen to another podcast whil trying to listen to my tomorrow's one that's going to get released. Like I've I can't remember when last I watched the news besides election night. Probably that's the last time, you know, you watched the news. podcasting is that's how the president got elected as well because you know you jumped in the Joe because people are listening people are engaging people are understanding that's where the world has shifted you know because people have become like the media today you know you don't sit and watch CNN Fox News no more sometimes you do but like

yeah it's very rare it's like election like I feel like TVs people just watch news very rarely and then sports it's like live sports that's pretty much it um and that's the thing too like a lot of people get wrong with like PR. It's I wouldn't use PR. It's not necessarily a marketing to get leads or clients, but it's a authority builder to help you get the leads and the clients through your marketing and everything else that you're doing. So, like you said, nobody watches the news really anymore. Like, it's so much smaller than before. Mhm.

But everyone Googles a company before they work with them or a product or they look for their reviews or they look for they search that company that person that company whatever it is and when they look on Google and they see articles from Forbes or USA News or New York Weekly or whatever that is saying that that person is an expert at what they do or that product is actually great.

Exactly. That is something that they do see. So that's even better than, you know, being on a live TV show because nobody is really watching that. But when someone is searching you and they see those things, it's just so powerful to get that conversion to actually convince them to buy.

That's that's that's fair. And it's the same thing like with me, if I watch like a TV cuz I did an internship like in Bloomberg in New York. So like whenever like there's anything with the federal rates and like stuff like that, I'll tune in for a good like 30 minutes, an hour as well. It's something that interests me. But at the same time, if I say I was featured in Bloomberg or like US News or stuff like that, they're like, "Okay, credibility is like, oh my gosh, okay, maybe he knows what the heck he's talking about." Because at the end of the day,

that's why like if I need to get something, what's the first thing I think of? I need to go to Walmart and get something, but it's a brand they've built. There may be something out there better, but I just trust it a bit more because it's something that's just built that much credibility that they don't even have to do advertising at this point, you know? So that's the level I think PR can probably take people. Maybe you might need a bit more advertising, but like it builds credibility. So

it's leverage. It's you're leveraging somebody else's credibility in their brand. So it's, you know, again, like you said, it's it's a shortcut. It's a it's a quicker way to get there. Quicker way to build trust um versus, you know, doing it the long way and, you know, posting for years and years, which is good, too. But this is a much quicker way to do it for most entrepreneurs. And I think that's an that's my personal opinion. I often say yeah people say keep posting keep posting keep posting. But if you do the exact same thing and expect different results sometimes it's that's the definition of what insanity is. You know you have to go out there you have to continue building the connections collaborations and stuff

because yeah and I think that sometimes it's misleading when the hermosis and stuff and I like him. I think it's one is such a great business leader in marketing. But I think that you need to tell people to do more than just post. You know, yes, consistency is important,

but you have to do something different and try and get new reach. Yeah. And a new build cuz I've seen some guy like stuck on maybe like a 100 followers and posting like four or five times a which not it's not not a bad thing. You're still going to be on the explore pages,

but with how the algorithm is going right now, for you to really stand out, you're going to have to do a bit more than just the basic stuff. Would you agree on that? Yeah. Yeah. Absolutely. So, I mean, I've experienced that, too. It's like the Gary Vee, like Alex Herozi, like post every day, make organic content. Um, you know, just post, post, post. But that works. It definitely works, but it takes a long time to build up. You know, it's like I'm sure your first few episodes, I mean, you had Andy Elliott, I think, first, right? So, that's a big jump start. But um for most for most podcasts you know the first 10 20 30 whoever you know whatever that number is of episodes it takes a while to build up and then suddenly now it starts uh rolling but it takes a while to build that up with organic posts and social media posts. So advertising PR it's a way to leverage and get a get there a lot quicker. Mhm.

And then how does Another Zero um stay ahead with the trends especially with incorporation of um AI and the marketing landscape just changing at such a rapid pace. How are you guys like keeping up with that?

Yeah, so we I mean we work with so many customers and at this point we've probably worked with clients across over 30 different countries. um and over a 100 industries. So, we're able to see what's working within our clients businesses and we kind of tailor that to continue to improve whatever we're offering to make it better for all of our clients because we're able to see like, okay, like this was working really well. This campaign worked really well. Let's take let's see what worked. Let's put it together and like let's make sure we implement this for all of our clients moving forward. So, we're able to see everything in real time that way. And then secondly, like we do we use PR ourselves, you know, we're always getting more features and we're always advertising. Um, we probably test we probably do a 100 tests a week uh across like creatives for Facebook ads, ad copy, headlines, demographic,

audience tests. And when you're doing like paid advertising like that through Facebook, it's very easy to see what's actually working and what's not very quickly. um even on a day-to-day basis like okay we just launched a campaign like tomorrow like let's see how it's working we're able to analyze the data and see like okay this is working now this isn't working um so that's how we're kind of staying in front of it um and then with AI I mean that's so important like to incorporate in everything that we do um especially for our clients because like recently like we've put a big focus on getting our clients articles indexed as far as like tryt and the AI see Um because I think we're going to slowly move towards people search just asking try GBT about a company or asking about um you know whatever AI they use like about this person or about this product and seeing what Tribt says. So getting

it indexed early on right now before you know everyone starts doing it uh is kind of giving us a head start. So it's very easy for us to get our clients like picked up by the AI already.

Man that's amazing. Oh, I had another another question I wanted to ask. Um, do you guys also do like billboards and cuz I have a dream. I want Oh, that's not Martin Luther. Martin Luther KG. But uh um I wanted to figure out like uh Time Square and stuff like do you guys have that um connection and stuff like that? cuz

as soon as I touch 100K or like 1 mil, I want like I don't know like a cuz one of my friends I saw them in a Times Square thing I think I've seen and then there's also one of NASDAQ as well, you know. Do you guys have that form of um

Yeah, so we do we do that too. Um let me rephrase. We don't really offer that but we do have those connections. So like we could get it done. Um but what we are like really focused on is like the online like articles. Um cuz like we we I could offer so many things to the clients that will work, but I think this is like the easiest like quickest win that every business and entrepreneur should do. Um but we'll definitely get you on like Time Square billboard when

Yeah. It's one of those things where you have it as like a you don't want it the whole day cuz can you I can imagine how much like it but it's one of those things where it's like um a portrait like something that such a credibility you kind of save as your pen story and then you know what I'm saying it's it's it's yeah but I I agree with you. Another thing is Wikipedia. I know I didn't like um touch on that earlier, but like Wikipedia and like how can people cuz I think it's such a big thing when I start seeing somebody and I'm researching and on Wikipedia I'm like okay

all right you're someone you know what I'm saying you guys also help clients with stuff like that

yeah so Wikipedia and Google knowledge panels so on the side where you see whenever you search someone and they have their image and like their age and information that way that's Google knowledge panel um they kind of work hand to And but yeah, we do both of those as well.

Gosh dang, bro. I'm already sold on this darn thing. You know what I'm saying? I'm sold already. Uh yeah, I'm I'm trying to think. Um there's a lot of personal ones I wanted to That's Time Square one, all the different things. I The reason why I do like when you spoke about like the online presence is because people are always searching cuz that's when SEO comes in. Cuz you know what's so crazy? Every time I go to like an Airbnb hotel, first thing I do, I'm revealing my secrets right now. Don't judge me. Don't think I'm obsessed with myself. I'm not. I'm just trying to test the waters. So, I go in the hotel. I type go to YouTube and I type in code. I want to see how many times before I type in code before like code of winning.

Mhm. And it's been getting better. At first, it was like code two and then I put a W. It was like it wasn't my showing up, but like at my hotel right now and I typed in code two without like logging in and then when I type in the W, it was winning.

But what I want is like um you know when Pitbull gave that whole thing of like when you when you type in Pitbull the rapper shows up rather than the dog.

Like my goal is when I type in code and just the T, it shows code to winning on the search bar. So I think that takes time. That's where SEO comes in. for somebody out there that doesn't know SEOs, um um someone that's just going to be new in media or trying to build a personal brand, can you kind of like give a definition of what SEO is?

Yeah, absolutely. So SEO, like you said, it takes time. Um you know, there's a lot of firms that'll promise big things for SEO and they'll charge I've seen 30,000 a month, 10,000 a month, like huge retainers. um and they so the thing with SEO it's very hard to um see what's actually what's actually being done um and see results. So there's like entrepreneurs I usually tell them like be careful when you're working with the SEO agency because it's very easy for them to tell you like oh yeah we're doing all of this work. We're doing we're creating these backlinks. We're doing this that this that. But um it takes time. It takes time and then they kind of drag it out for 6 months until the entrepreneur like fires them. Um and they didn't really do anything. Like that's their whole business model. It's like let's see how long we could drag this out and how much money we could get out of this entrepreneur. So SEO I think

entrepreneurs like that's something you have to kind of do on your own. Um I agree.

Not as far as like link building but you know something very simple like when you get a fivestar review take a screenshot of that transcribe like write the text of that review and the uh caption post it on your ex post it on your Instagram. Post it on your website. Post it on um you know everywhere that you could post it. Put it on Reddit. Put it everywhere that Google could kind of trace it. And you know it can say like code to winning reviews and you know Google's seeing that on Reddit, Google's seeing that on not just YouTube but Instagram and Twitter and all of these other platforms and that's how you're going to build the those SEO keywords up for code to winning let's say or whatever business it is.

Um so it's just it takes time and it takes a lot of posting. Um, but if you see any of my pages, it's like we get all of our reviews, like we put them on every single platform. Like we want to leverage every single one. We want to make sure we utilize that for SEO and credibility as much as possible and that again that takes time.

No. Solid, man. That's super solid. And you've obviously built a brand, you've built a team, you've built a company right now. What would you say is then the hardest part about building a servicebased business? So with that it's very important to have a good team. Um like I really believe systems are very important but uh when you get to a certain point it's how good is your team? How can you know h how can they handle everything where you can trust them to do those the things that um you don't need to do. So then you can focus on getting more clients and scaling. Um, so it's very important for having a good team and that goes to like, you know, you have to take care of your team, take care of the people that are on your team. If they're worried about, you know, their pay or they're worried about um making ends meet and or their job or whatever it is, how can they actually deliver to your clients,

you know, like you have to make like I truly believe like you have to make it their life easy so then they can make your client's life easy. So when you know my team I'm always thinking like you know how can I take extra steps out of their tasks or their day? How can I give them the tools to make their job easier so then again they could give better care to our clients.

Solid. Solid. And um do you watch football? European football? Not too much. More basketball.

What's your basketball team? Uh Celtics. Oh the interview is done, bro. I don't want to I feel sick right now.

I was waiting for Bro, you can't say that right next to Crypto.com Arena. That's an abomination.

I know. Oh no. Thank goodness Jason Tatum didn't win, but that's a story for another day. Yeah.

But the reason I was going to talk about this thing um um you probably you know David Beckham, right?

Yeah. Obviously owner of Inter Miami. But before then like football was always such a grassroot aggressive like an electrifying sport. Being in South Africa, we used to watch games because we have the same time zone as like England and stuff and Europe. Um, and so David Beckham, I I feel like was the beginning of like PR in football, like a good-looking guy and then, you know, hairstyles would change up mohawk and then he has long hair and all the different stuff. And

and I'm looking back at then, not only did he have a a good team, but he literally gave heed to instructions and like trying to like build a brand, build this thing. He was Adidas. He wasn't like the most gifted. Like there were way better players than what he was, but you started seeing and that's when like after that era, that's the Cristiano Ronaldo and the Messi era. And you know Ronaldo brand is everything. He can post one thing, it's going to sell like the next day. You know what I'm saying?

Um to somebody out there right now um wanting to start with another zero, what form of like guarantee? I know it's hard to really guarantee everything today, but what's what could you let them know about what they're going to gain from another zero?

So, with so the way we work, we work with so many different news outlets. Um, and they're always making changes. They're always updating their websites or changing their prices, things like that. So we

try not to guarantee anything on that side of it. Um, just cuz we can't control the news outlets. They're always, you know, we deliver articles within 24 hours. We make sure that we're transparent throughout the entire process with the client. We make sure we, you know, conduct SEO research and research into the company and their competitors. Um, we try to make sure we tailor everything to actually highlight their company. Um, and then if we can't deliver because the news outlet changed a policy or whatever it is that they changed on us, you know, 100% money back guarantee, like no questions asked. Like if we can't deliver it, nobody should pay. Uh, and we truly believe that. Um, and if we can't find, you know, an alternative that they'd prefer, you know, a lot of times we'll upgrade clients to a bigger outlet or a bigger package just because we couldn't deliver on the one that they purchased

initially. Um, so as far as hardcore deliverable, like that's what we do. Um, as far as like ROI, bottom line, like we make sure to give the client all the tools they need to take advantage of the feature. So we'll give them the as like a custom as seen on banner, social media kit, um, HTML code to add it to their website. uh we'll give them a full guide on showing them how they could, you know, scripts on how they could seamlessly integrate that that feature mentioned into their sales pitch, into their uh scripts on the phone, um add it to their ads, add it to their landing page. Wow.

So, we we will show them like 50 different ways that they could leverage this feature. And if you do that like it's almost guaranteed that you're going to see an improvement like in conversion rates, in marketing, in sales, in recruiting. You know, a lot of our clients too, they use these to,

you know, get uh investors into their company, and it just helps open so many doors. Um, so that's what we try to help our clients with.

That's solid, man. And the $97 is that like a uh that's obviously the beginning um uh start, but that's still a good price. It's a no-brainer.

$97. You can go Door Dash right now and then by the end of like you can get 97 and start putting that today. You know what I'm saying?

So I think 97 is a bargain, man. And obviously um if you don't mind me asking, what does 97 at least get you?

Yeah, great question. So the 97 that includes us doing the research, the SEO, everything that I mentioned, the 97 includes. So we'll research the client, do SEO research, write a 800 to,000word article on the client's business. Um, they get to choose the outlet that they want out of, I think we have over 60 different options. Um, right now we're always adding more, but they get to choose the outlet. They get the custom as seen on banner, the social media kit, the maximizing PR guide that we give to everyone u with the scripts and the you know different ways to utilize it.

That's all included in the 97 promotion. So we really believe on delivering uh right away and overd delivering and then you know if we do that which we have been I think that's why we've seen such great growth because clients are going to want to come back and u do more cuz we've already gave them such a big win. That's smart man. And then obviously when you say they choose the outlet they can choose Forbes News Week and all the different stuff as well.

So the outlets the list is always changing. Um, we try to have like at least like 60 great options, 50, whatever it is. Um, pretty much everything that shows up on our ad or our landing page is things that they could choose from. Again, they're always changing their policy, so maybe one or two we might have to swap out, but yeah, like USA News, New York Weekly, Women's Insider, Men's Insider, like CEO Times, Biz Weekly, like all of these outlets. um they could choose from whichever one they want if they and we'll also help them like you know we think with your target demographic and the timing of the trends right now like if we hit this news outlet with your product or service I think it could do really well so we'll help them and consult with them on that as well.

Wow. Um but yeah they could choose from over 60 options. Uh all of them index come with do follow back links uh for SEO and then we um you know make sure that they get that that as seen on banner they could throw on everywhere as well.

Why aren't people doing this? This is a no-brainer. Yeah. I mean a lot of people are doing it but yeah I mean it's something that like I think every entrepreneur should be doing it. Like it's the first thing that I did for my past companies once I did it the first time and saw the results. Um but it's it's such a no-brainer. It's like when you're doing your making your logo look nice, you know, get the credibility, put on your website, make it look nice with that as well, you know, build the trust. So,

the reason I I'm bringing that up as well, so my first one my first 10,000 subscribers, how it was done. Um, I printed out uh a pamphlet of like my my podcast. This was way before I even got Andy Elliot there. I just wanted to kind of like drop it out there. And then what I did like over hundreds and hundreds I I spent about like two months door dashing and with my QR code there and I told people like listen don't tip me or anything. All I want you to do is I want you to scan the QR code and I want you to subscribe to my channel. I did that which which was very creative and I liked it because people and I was giving it to everybody because I talked to everyone because of just my sales background. So whether it's somebody working at McDonald's, whether it's somebody I'm dropping something, whether it's a fellow Door Dasher that's waiting for the thing. So, I was always giving out. I had to give out at least between

like 20 to 50 a day, but I'm not going to see 50 customers cuz that you're knocking on. So, you're giving to as many. And it started growing. And then I was like, "Oh, that's amazing. That's amazing." But then you realize there's obviously a spot way to do it, but it's a nice kick boosting.

But my also concerned with that is the fact that people were subbing, but they weren't watching. So, they were doing it out of love. So, it's like, listen,

eventually, cuz I got monetized super quick after my third episode of the Navy Seal veteran guy. Um, but my thing is people were not watching. So I was getting a great sub sub organic count, but like with the watch hours was super low. So it's that that's when marketing comes in. That's where getting to the right audience that would like the thing that you're giving, people that like business, people that like um building personal brand, people that like to market, people that want to get out there as well. So, and I think that's that's the that's one thing I've realized about like marketing cuz I feel like yes, I'm getting all the right stuff and every time I get a different guest, I'm like my mind blows. I'm like, wow, why have I not done that all this time? You know, it's just crazy.

Can you want to add a bit more again on PR? Anything that you may have left out?

Uh, nothing for PR, but I want to add like the marketing thing is you you hit it on like right on. Marketing is so important. It's Like I think the number one mistake that businesses make is that they don't market enough. They don't promote enough. Um especially when they're just starting out. So a lot of times people will, you know, when they're just starting business, they'll worry about their logo, their website, their Instagram page, their packaging, their product. Like they worry about a hundred things. They spend, you know, weeks and I've made this mistake so many times myself. uh making sure everything is perfect before going to market, before actually advertising and getting in front of customers

only to see that no one really wants that specific service or that product. You know, there really isn't a market for it or a need for it.

Um so the way I started to do it after learning that painful lesson, um and I've helped so many people launch businesses this way too and we've seen great results, but is start with advertising. Okay. So, start with the ad. Um, and it's very simple. Like what I'll do now is I'll get a simple image with a call out at the top like, "Hey, business owners." In the middle, I'll put whatever the service is. For example, monthly bookkeeping. And at the bottom, I'll put the price, too. $300 a month. And I'll launch that simple one picture ad on Instagram or Facebook uh ads. Um, you know, spend $100 and see if people actually want it. You know, do people want $300 a month bookkeeping?

And if I'm getting leads for $5, and I I've actually had a friend that I helped do this for monthly bookkeeping. So, he was getting leads for around $6 to $8 for a $300 a month service. And now we know, okay, this is something worth building out.

There's something people are interested in versus um you know, building something out and then realizing no one wants it. So, the good thing about this too, even better than finding something that does work is finding the things that didn't work and you just saved 6 months of uh, you know, potential time and thousands of dollars because now with a hundred bucks and one day's worth of work, you already know no one is interested in uh, $100 whatever it is that you're selling. So, I think starting with ads is super important. And I also notice on my on my ads I I should definitely do like my least engagement app is Facebook. It's maybe because I have like my aunt, my grandmom, and like it's just like a thing you had a while. It's like it's now becoming as obsolete as as MySpace.

Not really, but like I'm just thinking like how Facebook ads I've heard is the most like effective way. I haven't even tried it yet. Like would you say in terms of like how they do search engines and stuff? Do you think it's a good way of how to get reach as well? Cuz my Instagram my reach is good there like I boost every now and then. I'll promote a few things and obviously YouTube as well but Facebook is just I I just log on every now and then because I just automatically do but I think I need to do better at that in terms of advertising. How would you say it's a very effective way?

Yeah, Facebook I I love Facebook. Facebook and Instagram ads are like my favorite thing to my favorite way. So even with my past company, we were doing 35 million a year and that was like we did bus ads, billboards, mailers, everything you could think of and one of the biggest things that we in and Facebook and Instagram obviously, but one of the biggest like improvements that we made was just cutting everything else out and just focusing on Facebook. And that really like let us scale a lot. Um, and Facebook is how we do all of our advertising right now. And we use PR to, you know, help Facebook with get getting those conversions. So, all of our ads have our, you know, as seen on logos.

Our landing page has it. Um, but yeah, Facebook is super important. I wouldn't So, I know you said you boost posts on Instagram. uh for most types of business boosting posts uh just for the listeners like don't boost your posts on Instagram if you're actually like trying to sell a product or service

why um it's not effective at all. So the boosting is it's just for like getting likes and engagement and getting in front of people but it's not built for conversions and getting actual sales or leads.

Interesting. Um so Facebook Facebook knows what type of people just view content, what type of people fill out their information. um which people actually purchase. So if you based off of whatever your goal is on Facebook, like through ads manager, uh if you put it for sales or if you put it for leads, Facebook is going to show it to the right people that are most likely to fill out a lead form or most likely to go to your website, actually put their credit card in and purchase.

So boosting for most businesses, um I know podcast is different, like you're trying to get more get in front of more people, get more viewers. Um, but when you actually have a service or you're trying to get leads or you're trying to get sales, boosting is like I've never seen it actually give a ROI. So, it's not good at all. Um, just a tip for most people.

No, I'm glad. So, now that now that you opened up the uh that can of worms, so the reason why Well, not the boosting part. I 100% agree with that. it's helped in terms of subs and stuff like that because

but I'm saying um the reason why that 100k subs was like the goal is it's it's the fact that I'm when rebuilding a brand new studio in downtown Salt Lake um and then renting out like doing memberships for people that want to try and rent out in the studios and stuff like that. Um and and then also doing a consulting for those that want to try and start a podcast and stuff like that. You have to have been somewhere and you have to have a goal that you reached and now you can actually teach it. Does that make sense? And just all these different stuff and obviously the PR that's is is great for that

but um that's where I was trying to like um kind of also get at because I feel I've heard you and many people speak about the importance of Facebook marketing and how great it's been. I just haven't utilized as as much. And do you guys do it or do you give people the guide for them to do their Facebook stuff like that?

So we do it for ourselves and then we so we work with a lot of agencies as well that resell our services. Um so SEO agencies and marketing agencies and uh

the reason they use us is because they get to get those you know as seen on logos which immediately helps Facebook ads. Like if you're advertising on Facebook, one of the easiest ways to increase conversions is, you know, put those as seen on logos on the ad, put it on the landing page, and it's such a simple like takes two seconds to add and right away you see an increase in conversions. Um,

but as far as like us doing it for our clients, we don't do that right now. Um, maybe that's something down the line, but we do do it for ourselves and use PR to kind of hypercharge our Facebook ads and make them convert a lot better.

And then do you guys have a Discord or Telegram for clients or is that 97? Is it a retainer or a monthly thing? Um,

that's a onetime investment. What? Yeah. If you have not I'm leaving that in the description section. Build your brand onetime fee. Nob brainer.

Yeah, I spent that in food yesterday. I'm in a nice buffet, by the way. But like, no, that's Oh, what? Uh, but what about like people that constantly want PR? I'm one of those. I don't necessarily just want a one time. I want constant stuff. I want to jump on this thing. I, like I said, once once I end up launching that um um that that live show, I'm going to be getting a few guests that are in finance. We're going to be breaking down like current events and stuff like that. You know what I'm saying? But it's one of those things where I I want constant reach because the problem sometimes that people get they have a goal 100k subs and then plateau begins. I'm like no way. That's the beginning. That's when like you fuel up the engine and you keep going because momentum is everything.

You know what I'm saying? So now do you have like um other memberships and stuff like that?

Yeah. So, we have a subscribe and save option. Um, that's 20% off, so $77 a month. And again, that includes everything. We write an article every month, send you the list of outlets to choose from. Again, do our research. If we hit a certain demographic last month, we'll try to tailor it to a new demographic and new keywords uh the next month. So, that's an ongoing plan that we have. Um, and then you know we have other plans that we could like tailor if a customer is looking for a specific outlet or specific thing that they want to launch or whatever it is. We'll see what works best for them. Um, but yeah, that's the 97 is just a one time one time investment. Like I really like we genuinely care about delivering and overd delivering. Um, and I obsess over this. So like every day I'm trying to think like okay, how can we deliver more value? How can we give our clients, you know, how can we deliver quicker,

make sure they get better results, give them the tools to the cheat sheets and the guides and the scripts to and templates that they could right away like implement this into our into their business cuz I know that if we help them like they're going to want to come more they're going to want to come back for more business. Um, so we and I think that's that's why we've been able to like grow so quickly even on Trust Pilot and get, you know, like we average probably three five star reviews a day, two or three a day. Um,

bomba clutch. Yeah. So it's and that for me is like more fulfilling than seeing like a sale. Like when I see a fivestar review and like how we help the small business owner or coach or an author sell their book or whatever it is, get out get their message out there. Um, it's a really good feeling. Um, and that's what we're trying to do, like make sure we help these small business owners and hopefully not add to their to list, but take things off of it.

Dude, absolute no-brainer. Absolute no-brainer. Well, then what are what would you say is like a big myth or misconception with uh people about a featuring in a top tier publication? So one thing that I mean it's been like this for years and um most people think like okay this is only for celebrities or public companies or businesses with you know millions of dollars in sales or hundreds of employees. So a lot of people think it's all that because it has been for so long. um for years and years it was only available to those companies that had those connections and were willing to spend so much like thousands and you know even millions of dollars on PR campaigns. Um, but now everything is changing with, you know, how online businesses are and the news outlets and AI and now, you know, we're able to offer it to, you know, small business owners that are, you know, like that burger shop that is doing something

really great and maybe they're not focused on PR or advertising because that's not their specialty, but they're really good at making burgers or they're really good at delivering services to their clients. Um, so we want to, you know, like you said, it's a cheat code of hiring someone that has already figured out and we do that for them. Uh, so then they can focus on doing what they do best, which is, you know, delivering to their clients.

Awesome. And then um would you say you you currently right now have a model to implement somebody from um no no um presence social media presence to recognized to extremely well known to Alex Heroszi? too soon to say, but I know there's I don't want a yes or no answer, but like would you at least say you have the tools or you have the trajectory to get those tools to get people there.

So some people don't want that. Some people some I realize people don't necessarily want it depends on what they want.

I want to be on Forbes cover. I want to be the cover at a later stage. I want that stuff. But it's not it's that credibility that I I crave more than anything, more than the cloud chasing. Does that make sense? I want to say listen, I was here. I need you on the podcast. This is what happens. You know what I'm saying? It's it's that kind of thing. So,

yeah, you want to establish yourself as the expert in, you know, whatever you're talking about. I know you said economics and finance and you want to talk more about that in the future. Um, and it's, you know, why am I qualified to talk about these things and why should people listen to me about these things? And that's where the credibility like, oh yeah, Forbes cover this and that. That's where the credibility comes. um as far as helping you know businesses at different levels or entrepreneurs um in the be like getting to Alexi takes a lot of time.

It does. Um building that brand it's not something that you can get overnight at that level but we can very quickly deliver you know articles and top outlets that give people the credibility that they can use in their ads and their websites and um their scripts and things like that. So getting to Alex or Mosi level that that takes time and ultimately that comes down to you know are you genuinely delivering a good service to your customers. Um because you know you could have every feature in the world. You know you could be featured in Forbes but if you have one star rating on Yelp, you know you're rated one stars on Yelp or Trust Pilot, it doesn't really matter much. You know, if you genuinely don't help your clients, you don't deliver a good service, then you know, you could be featured anywhere and it really isn't going to make that much of a difference cuz you're not actually great at what

you do or deliver something good to your clients. Um, so I want to like we try to do it so you know our clients like focus on what you're good at like deliver a good product to your customers, deliver a good service and we'll highlight those great things that you're good at um that set you apart from the competition and put it in the news and get it in front of your target demographic.

Awesome. And then um what's the next big shift for PR? So, I think with PR and the way AI is going, um I I think PR is completely going to change over the next few years because uh this is probably one of the last few like windows of being able to get featured in these news outlets so easily. uh once AI starts like AI content and it's already starting once AI starts taking over like all the content online like people are just putting out just junk content through AI uh these news outlets I think are going to get really uh more much more strict on what they're publishing what they're allowed to publish and it's going to be much harder for people to get into them because other people ruined it through you know bad content or bad uh you know using AI try to uh mess with Google's algorithm or whatever it is or news outlets thing like these news outlets are or they're using deep fakes to make fake things and you know

do scams. So these news outlets are going to get a lot more strict on like okay like we need to make sure like this person is not a scam or a deep fake or just a AI uh person like are they actually a real person? Um do they actually have a real company? do they actually serve a serve their clients and deliver on their promises? Um, and I think that is going to increase their prices because they're going to have to be so diligent about like they have to go through so much more. So, I think their prices are going to get a lot more. It's going to get a lot harder for, you know, small businesses that don't have much presence to get into it initially. Um, so I think it's really important right now for people like you invest in it one time, you use it forever and like once you're invested, I mean once you're featured, it helps you get future features. Um, that's a like tongue twister, but it true.

It's, you know, it's absolutely true. Like for for example, like we were featured in uh a few outlets and then Forbes picked us up naturally. Like we didn't we didn't reach out to them. We didn't even know about it until like I think I saw it two weeks after it was published like oh like we were in Forbes um and I was just searching our name on Google and I see an article pop up and it's like

you know top five businesses to look out for in 2024 I think it was whatever it was and it was like Chai GBT American Airlines uh couple other ones and then us and it was like I didn't even know about it. So getting these features, it leads to more features and it builds your credibility that now other news outlets want to feature you because they see, oh yeah, you've been here and here we could trust you. You're obviously an expert. Um so now they kind of piggyback on that.

Dude, that's amazing stuff, man. And as we conclude right now, um winning is uh coach winning. I often feel like it's important for people to understand the importance of winning in their life and in their in their business and whatever they're doing as well. However, the term winning is so different for each and every single guest and I often ask them towards the end because it's the code to winning insights that you need today to seize the world tomorrow. In your definition, what does the term winning mean? winning I think it's might sound cliche but it's like persevering through the problems like especially as an entrepreneur it's like constant fires that pop up you know it's um especially over the past year like when you're really scaling like you see so many things that just come up that you think okay like this is going to this changes everything like we need to figure it out um and a lot of companies

don't and you know they fail but when you get those obstacles or those things that come that are inevitable to come for every business. Um it's about figuring it out, persevering through it and then I think that that is the winning part. But you need like it has to be hard. Um and then that's what makes it worthwhile and like what it actually means like okay I figured it out and I ended up you know getting past that thing that you know I thought was going to our company or was going to make us bankrupt.

Love that. Love that so much. if you could look at this camera here and let our viewers know where they could get a hold of you if they want to be able to get featured like your website, your social media. Can do you take DM? Just let us know as well, please.

Yeah. So, you can find us at another zero.com. That's just spelled out zero o. Um, I'm on Instagram, Nickellian. Uh, nic. Um, but if you are watching this, uh, DM mect CTW or code towinning, mention code towinning or KG and you know, I'll make sure we get you some bonuses and extra stuff to take care of listeners for this podcast. And of course, subscribe to KG and I think it's awesome what you're doing. Awesome stuff. The code to winning insights you need today to seize the world tomorrow. You better click at the link below. $97. Nobrainer. Enjoy.

Questions about this episode

Who speaks in "HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056"?

Nicholas Oellion (Guest), Unknown Host (Host).

What is "HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056" about?

The content focuses on the importance of building instant authority through effective personal branding and public relations to grow a business. It emphasizes how strategic PR investments, such as securing features in major publications, can enhance credibility, differentiate offerings from competitors, and allow entrepreneurs to charge premium prices instead of competing solely on cost.

What is mentioned in this Code To Winning episode?

26 people, works and ideas are mentioned, including Another Zero, Nicholas Oellion, SEO, Forbes, Facebook, Code to Winning. Each one on this page links to its own page with every episode that mentions it.

How long is "HOW TO BUILD INSTANT AUTHORITY & GROW YOUR BUSINESS (2025 METHOD) || NIC ABELIAN || EPISODE 056"?

The episode runs 1 h 4 min; the transcript is about 12,450 words in 141 timestamped sections.

More from Code To Winning

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.