Transcript

#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO...

From Heather Monahan · Episode page · Watch on YouTube

· 50 min · 10,022 words · 58 timestamped sections

This is the full, timestamped transcript of "#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO...", an episode of Heather Monahan published November 26, 2024 (50 min, about 10,022 words). It mentions 18 people, works and ideas, including 8we Boot Camp, Real Leaders, Overcome Your Villains, BAK system (Beliefs, Action, Knowledge), Clara.

What this episode is about

Melanie Borden, Founder and CEO of Bordon Group, emphasizes the importance of investing in oneself and developing a personal brand and go-to-market strategy for executives and teams. She highlights that such investments are crucial for professional growth and fulfillment, particularly in a landscape where job dissatisfaction is prevalent.

Key takeaways

  • Personal branding is your armor; wear it before life's layoff slings hit you.
  • Nurture yourself, because fear can't fire your personal investments.
  • Ditch the job misery: 90% unhappy employees need a LinkedIn rebrand rescue.
  • Network is the new safety net; start weaving it now, not later.
  • Social media love: Turn LinkedIn from loathed to lucrative for career success.

What is discussed, and when

  1. – 5:00: Elevate, Bordon Group, eight-week boot camp program, Melanie Boron
  2. – 10:00: Elevate, Real Leaders
  3. – 15:00: Overcome Your Villains
  4. – 20:00: Netsuite
  5. – 25:00: Elevate, TED Talk
  6. – 30:00: Elevate
  7. – 35:00: Elevate, Overcome Your Villains
  8. – 40:00: Shopify, Elevate
  9. – 45:00: 8we Boot Camp, Elevate, Google Drive, TED Talks
  10. – 49:42: Elevate, Elevate Your Influence Bootcamp

Notable quotes from "#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO..."

  • Back here with me this week okay it's so rare that I have somebody on multiple times but my good friend Melanie Boron I've had her on I don't even know three four times but…
    about Melanie Boron · at
  • In the workplace but are scared to make a move Melanie and I are here to help you find a way to elevate yourself strategically hold the pen when telling the story of your…
    about Elevate · at
  • Three-part framework to overcome fear which is my back system for my second book overcome your villains in our eight-week program we've got the workbook we've got the…
    about Overcome Your Villains · at
  • 25 1 37,000 that's the number of businesses which have upgraded to netsuite by Oracle netsuite is the number one Cloud Financial system streamlining accounting financial management inventory HR and more All For You 25 net Suite turns 25.
    about Netsuite · at
  • Offers and she took one of them and then her next goal was she wanted a board seat she wanted to land a TED talk she landed the Ted Talk and now is being considered for…
    about TED Talk · at
  • Time and time again and I know you have as well Melanie that's the sound of another sale on Shopify and the moment another business dream becomes a reality your reality Shopify…
    about Shopify · at
  • Right we are very expensive because we get phenomenal results that's exactly why we created the 8we boot camp we created this group coaching option because when people are…
    about 8we Boot Camp · at
  • Unemployed to creating a side hustle getting promoted Landing board seats writing books Landing TED Talks the amount of success that we're we're seeing is people just want that…
    about TED Talks · at

Who and what is mentioned in this episode?

People

Books & papers

Companies & orgs

  • Real Leaders — Company · 2 mentions · first at
    Personal brand which is really melan's expertise and I don't know if you know but I was just named real leaders top executive Coach of the Year there was 20 people picked and I…
  • Clara — Company · 2 mentions
  • Bordon Group — Company · 1 mention · first at
    Are breaking down some very important things for you Melanie is the CEO founder of bordon group Melanie why don't you break down for everybody what it is that you do with the…
  • TED Talks — Company · 1 mention · first at
  • Affirm — Company · 1 mention
  • Bristol Myers Squibb — Company · 1 mention

Products & tech

  • 8we Boot Camp — Product · 3 mentions · first at
  • eight-week boot camp program — Product · 1 mention · first at
    Strategic initiatives working directly with companies as well as recently we launched our eight first eight-week boot camp program which has been off the flipping charts it's…
  • Google Drive — Product · 1 mention · first at
    And get results quickly you're getting all that access what Melanie just took through the Google Drive is massive and we're going to walk you through all of the different…
  • Elevate Your Influence Bootcamp — Product · 1 mention · first at
    Something different now so this is your moment go to elevate your boot camp elevate your influence bootcamp.com elevate your influence bootcamp.com and then at checkout type in…

Concepts & topics

Sponsors

Full transcript with timestamps

hi and welcome back I'm so glad you're back here with me this week okay it's so rare that I have somebody on multiple times but my good friend Melanie Boron I've had her on I don't even know three four times but she's back today and we are breaking down some very important things for you Melanie is the CEO founder of bordon group Melanie why don't you break down for everybody what it is that you do with the bordon group it's a great question so happy to be here Heather thanks again for having me so I work with Executives and executive teams on their personal brand goto Market strategy oo and so many people do not have a go-to market strategy and it's so important for everyone listening number one the mo most important and best investment you're ever going to make is the investment you make in you that is fact right the minute that you invest in yourself you're announcing to yourself to the world to the universe to

everyone that I am worthy of more and PS the one thing no one can take from you are the Investments you make in yourself right your education your experiences your network all the things that are with in you those are the things to invest in so when you are leveling up when you're developing a strategy when you're educating yourself on what it takes to grow on LinkedIn to grow a business the best and fastest shortcut is to work with somebody who has been where you want to go that's critical so do your homework do your due diligence Melanie and I have actually partnered multiple times on so many different strategic initiatives working directly with companies as well as recently we launched our eight first eight-week boot camp program which has been off the flipping charts it's been incredible and and today we're going to break down for you what we're doing for January and February for everybody that has 2025

massive initiatives and I just read an article um in a business magazine this week that was talking about over 90% of people are unhappy in their jobs unhappy in the workplace but are scared to make a move Melanie and I are here to help you find a way to elevate yourself strategically hold the pen when telling the story of your personal brand in a strategic fashion so that you can reach more people Elevate the way perceived and come across as the thought leader that you truly are with confidence with power and have an impact above and beyond your industry I'm so grateful I made that investment in myself now eight years ago got fired seven years ago and that was really the bridge to allow me to start my own company write my books launch my podcast become a keynote speaker land a board there's so many different things I've done all based upon that Foundation of having a strong personal brand which is really melan's

expertise and I don't know if you know but I was just named real leaders top executive Coach of the Year there was 20 people picked and I was one of them so the bottom line is this I've completely redone my business I now work for myself and love it every day I'm fired up Melanie I know your situation is similar you were working for the man for a long time now you working for you and you are loving life break it down for us one of the things that I never thought about was truly working for myself really until I created a network for myself and that was based on fear I was afraid during the pandemic that I was going to get fired and I saw everyone in every industry getting laid off around me including where I was working and I just happened to be essential but when I started putting myself out there it was something that I didn't want to do I hated social media but I knew that I had to reach everybody in my industry and

where else would you do that other than LinkedIn it's a mindset that people have when they come onto the platform a lot of times when they're on Tik Tok or Instagram they're not looking for necessarily a a a perspective contractor or partner they're looking to be entertained a lot of the times and with LinkedIn there's this mindset that I started seeing people having and so when I started working for myself initially I thought well how am I going to do this and what if it doesn't work out and then I reframed it as well what if this ends up being the best thing that I've ever done and it ended up being one of the best decisions I ever made because now people are coming to me saying hey can you do for me what you do for yourself and I'm not special I'm not exclusively the only person on Earth that this happens to it happens to every single person that I work with regardless of what they do regardless of industry and

it's something that's so attainable that most people don't realize that it's within their graphs to do you just have to start somewhere you just need to start right and you need to listen to and done it successfully and that's why I'm so glad that everybody is here with Mel and I who've both done this on our own in different ways in similar ways but we figured out the hacks the tips and tricks to really allow you to elevate yourself now here's the one thing I'd let everybody know I if I could do anything differently people always ask me this yes I was in the SE Suite in Corporate America yes I had a great career however the one thing I would do differently I wish 10 years earlier I'd started investing in me and my personal brand and not just a company I worked for when they fired me I lost all of that right I lost that team I lost all that investment that I made in that company I'm glad I did a great job

that was important to me however the things I kept with me were the Investments I made in myself or the personal brand that I had developed my website so many different things that strategically whether you're going to stay in Corporate America or not whether you're looking to land a board seat in addition to your current role or not whether you're looking to start a side business and in addition to your current role or not I want you to have the opportunity and options that are available to you it's much like my son I have a 17-year-old son if you listen to the podcast all the time you know all about Dylan you know he's in this window right now where he's got PSATs sats are coming up college is coming up we sat down and had a discussion I said listen I know you don't love the testing I know that you got tons of homework however I think at this point we need to talk about what would taking a course for the

SATs look like for you and he said to me but why would I want to take one more school thing when basketball is what I love I said great question I said do you want all the opportunities and options available to you and you pick which one you like or would you like to have one or two opportunities and you're forced to One Direction or another he's like I would like all the options and all the opportunities I would like to consider and in that moment I'll make that decision great then this is exactly why we need to put you into an SAT course so you can have the best possible score which unlocks tremendous opportunity in regards to many different schools he said I'm all in okay done let's let's sign up he let's make the investment in me let's take the course so that I can unlock and open all these opportunities that is no different than anyone sitting here right now who is in a job in Corporate America you know going through

the grind not loving what they're doing currently we want to unlock all of these opportunities for you from board seats Consulting positions becoming a top executive coach for and having real leaders acknowledge how good you are right like you need to be whatever your specialty is whatever whatever is unique valuable and different about you we want to get that highlighted we want to start getting featured on different podcasts we want you to start showcasing your talent your teachings through your content creation and we want to elevate you so that you can have all those options unlocked for you just like my son's looking for how what do you want to add to that Melanie it's all about opportunity and visibility and if you don't know where the fish are then you need to find the Fisher men or women who are out there doing it finding the fish you need to find the good spots to to go to and one

of the things that I didn't realize early on when I started was how much visibility I was going to get based on the fact that so many other people were not taking the step going and putting yourself out there is a big scary thing and not everybody likes to do it so that is an opportunity for those who actually take that step and that leap and one of the things that hold so many people back is not only fear but also mindset well I could never do that or that could never be me or no one wants to hear what I have to say or I'm not an influencer or or or there's all these stories that people tell themselves about why they can't do it but what they're doing is they're really impacting their own bank account because they're limiting themselves they're limiting their mindset they're limiting their opportunities and they're really limiting what they could be doing and they could be doing so many different

things because a lot of times when someone starts posting content regardless of platform the market tends to dictate what works and what doesn't work and then all of a sudden people will start saying hey I saw you talk about XY and Z we're actually looking for someone who can do this and I know that's something that you can do is this something that you would be interested in doing and and can we hire you to do it and it's really just about being in the right time you know right place right time with someone who needs you right now and that's really what it comes down to and a lot of PE it's that simple and a lot of people think it's this very hairy complicated situation it's really not it's really as easy as what do you do who do you do it for what are the results that you get and how can someone contact you and then just the consistency of showing up and having those opportunities and just being at

the table and that's one of the greatest things about the LinkedIn platform that I love is that there's over a billion people there's so much opportunity for everyone less than 1% of the platform is actually posting the way that people post post on Instagram or on a Tik Tok or even on X so the opportunities are just Limitless and why wouldn't you want those opportunities and it's not just because of you know you and I being a larger Creator it didn't start that way for us but because we've showed up and we found where all the fish are and we're continuing to fish now it's somebody else's opportunity to learn from us to be able to do exactly what we do and even in the same space that we are both working in why wouldn't you want to find someone who's done it before you who can show you the ropes so you don't have to go through that trial and Terror well you brought up a great point which is fear right and fear from

my experience working with different companies and Executives you know throughout the country is I'm seeing fear is a huge element fear of the unknown fear of trying something new fear of starting over as a beginner fear of the haters coming right we've heard and you and I've heard from and I want to share a couple different client success stories so that everyone listening understands how this can actually impact your life and how you can move through this fear one of the things that we've gone through and and continue to work through is my three-part framework to overcome fear which is my back system for my second book overcome your villains in our eight-week program we've got the workbook we've got the worksheets we've got you know we're Ena enabling you with tools action items we're actually going to Showcase and show you some of those today here on this webinar but I will tell you through the beliefs action and

knowledge system I have seen countless people breakthrough one just example that I will give you was a woman that um I was coaching um last year not this year was very much stuck was unhappy and and let me know if this resonates with anybody listening you know you're just kind of in the rat race right you're like circling the drain going into work every day not feeling inspired knowing you're not being your potential is not being realized but knowing that there's unrealized potential within you but not sure how to actually move forward finding those people is so incredible for melan I because we've seen you we've been you and we've worked with countless people like you so we know we can help you and putting these people with those fears and those blocks into the system through the framework educating teaching them and holding them accountable step by step each week delivers massive results so this one woman I'll actually

give you two stories one woman was very unhappy in her job start started working with me launched a side hustle so she didn't need to walk away from her job she launched a side hustle not knowing how it was going to go and this is so wild she was so hesitant to make the investment to start working with me first I told her I said listen I can guarantee results I after speaking to her I knew I said I know exactly who you are I know what's holding you back I can guarantee you're going to get the results you want well she came on board very nervous the first week suddenly started making some progress started stepping to fear started taking messy action done will always be better than perfect and my team is full of people who are cheering you on and holding you accountable and you feel motivated to do more because you're inspired by all the people taking messy action around you she did exactly

that not only did she start the side hle start start the Consulting business the Consulting business did so well in a six week period She resigned from her job and went full-blown into working for herself within the eight weeks I typically don't see people move that fast but seeing that success and watching her and how happy she is now and forget about the fact that she's a mother her kids saw her go that through that so her kids saw when you're not happy when when you have fear you need to find ways to move through it you need to invest in yourself you need access a framework and an action and an accountability team that's going to hold you accountable and push you into that fear so that you can actually find everything that you're looking for on the other side Melanie break down for us some of the success you've seen with some of your clients one of the things that have I've often been come to is

specifically when someone works with me they have something very specific that they're looking to achieve just like with you Heather they have something whether it's a product launch they're looking to hit a revenue goal they're hoping to start a new New Vertical within their organization they have something specific so about a year and a half almost two years ago a client came to me and what he was really looking to do was to create a channel for internal employees to see what the culture was like to see who he was in addition to that to bring in new employees so employee acquisition was so important for him that he had this presence to be able to show case his company values their mission their Vision all the things and to really humanize his business so we started working together he had about I want to say 130 employees will Flash Forward to 2024 right now they just cracked 200 employees at the company and he is

getting into meetings people are talking to him about his LinkedIn he is having opportunities with companies where they already know him they know what he's about they feel like they know him they sit down and they talk to him he posts about his dog his sons what he's doing on the weekends he loves to exercise he's posting about that it's just so wild to see how someone who originally had come to me did not really have a presence who's now considered to be a thought leader in his industry just a year and a half later and people know who he is and they know what his business is and they know what they're doing and it's creating so much visibility and opportunity for not only him but also for the employees at his company so it's awesome to see so many different types of people that work in so many different types of roles being able to leverage in it it really goes back to mindset and it is what you think if you

think it doesn't work and if you think that the platform itself isn't great and you're not going on podcasts and you're not writing articles and you're not doing blog posts you don't have a newsletter then you know what it might not work for you because you're not really thinking the way that someone who has success thinks which is yes this is unbelievable there are these opportunities and I am going to hit my goals because this is the place that I'm going to be in to hit them and that's just one example of so many where we see it happened all the time in real time and it's so exciting I can also tell you a story about a woman who I worked with who when I met her she had I want say roughly 30,000 followers on Instagram and when we talked about LinkedIn you know she was say I'm so tired doing this Elaine Bennis dance where you know I'm dancing on these videos it's not necessarily resulting into the high

ticket clients that I'm looking to attract and I had said to her have you thought about posting on LinkedIn what are you doing with LinkedIn and she had about 20 connections on LinkedIn and so she really what she said to me was the people who I want to work with I don't think they want hire me through Linkedin and I said you want to know something this is where the people who have the many who are looking to hire people like you because they're in this mindset of doing business when they're on the platform yes it is social yes it is very much like a business Facebook great perfect they're in the mind to spend money they want to make money and you are there in the right place at the right time so Flash Forward a year later she's over 25,000 connections on LinkedIn she's sold out of her High ticket clients that she can take on for the month and she also started a group coaching program which also sold out and it's just

because she changed her mindset from hey this doesn't work to this does and Then followed it up with that action behind it and now she's making more money than she ever had and she couldn't be happier and it just took her getting to the place of hey I need to start doing something and if let me try this and if it works great let me have those kpis to determine if this is something that works for me and or if this is something that doesn't work so it's very cool to see this happen in real time and it feels good also as the one who's you know working alongside them as their coach or helping them execute on it your business gets to a certain size and the cracks start to emerge things you used to do in a day are taking a week you have too many manual processes you don't have one source of truth if this is you you should know these three numbers 37,000 25 1 37,000 that's the number of businesses

which have upgraded to netsuite by Oracle netsuite is the number one Cloud Financial system streamlining accounting financial management inventory HR and more All For You 25 net Suite turns 25 this year that's 25 years of helping businesses do more with less close their books in days not weeks and drive down costs 25 years one because your business is one of a kind so you get a customized solution for all of your kpis key performance indicators in one efficient system with one source of Truth manage risk get reliable forecasts and improve your margins there is so much power and having all the information that you need in one place imagine how much more efficient can be how much faster you can move and to do it with so much confidence it's unprecedented and the unprecedented offer that Nets is providing you today is going to make this possible right now download Net's popular kpi checklist designed to give

you consistently excellent performance absolutely free at netsuite.com Monahan that's netsuite.com Monahan to get your kpi checklist now netsuite.com Monahan there is nothing better than doing something where you're actually getting to help people every day and feel good about okay yes everybody wants to make money everyone wants to pay their bills and live a great life but you also want to feel good like you're adding value and changing people's lives and I think that's one of the blessings for us is that we both get to see the impact that our work has on helping people and I want everyone listening you can do that same thing there are unique talents within you that you can start a side hustle you can start a Consulting business and you can start teaching those unique special things that you do to help others and start feeling good about what it is that you're doing and making money while you're doing it and

you don't have to quit your job today to do that like bring some joy into your life and watch how things start to completely change for you another quick story for for everyone listening is you know many people say well Heather I don't want to quit my job great I understand that you know one of the things that I wish I had done if I had elevated my personal brand and become a thought leader in my industry which I did not do before I was fired I would have landed a board seat having a board seat there's I have a board seat now I've been on a board now for four years the reason why I landed my board seat is because I elevated my personal brand and I became a thought leader in in an industry I created content around the things that I teach others basically are my own unique skill sets and I started inviting people to get to know me as Melanie was talking about before with their clients when people begin to know

like and trust you ahead of time you're building Rapport people do business with people they know like and trust and suddenly you're getting invites to be considered as a board member once you get one you you get many board seats are the best positions in the world because you meet once a quarter and get paid you get stock in a company it is and you're being paid for your unique value proposition your special experience expertise and the value that you add as an expert so don't think you have to just put your job and go become a consultant no there's many different ways that you can add value make money and really Elevate yourself but none of it's going to happen if you don't raise your hand and start showing up online as a person you are I will tell you this um a woman that I worked with now for a couple of years really has elevated her personal brand got promoted to the Sea Suite in a major company ended up

wanting to leave wanting to go work for a VC because she had elevated herself so much as a thought leader we started allowing her to have those conversations very quickly she had many opportunities offers and she took one of them and then her next goal was she wanted a board seat she wanted to land a TED talk she landed the Ted Talk and now is being considered for different board seats my board actually was interested in her and the first thing that they did was they said let's Google her right now and we had our giant screen up in our boardroom and it was just interesting experience for me to see that that must have been what was happening for me right when they were considering me they Googled me I know how I show up on social media huge right any when anyone Googles me it's not by chance that's by Design right so I decided to start holding the pen to dictate how people were going to see me and when you begin to elevate

yourself when you begin to create content you start inviting people into your world they're going to start see you as the expert you are they're going to start inviting you on to podcast we're going to go ahead and and teach you how to transcribe those podcasts to create additional longtail content which melan's a phenomenal expert in we're going to start showing you really easy hacks tips and tricks so that not only can you create content that's going to show showcase how spe special you are you're going to invite opportunity into your life that's going to start elevating your SEO going to start getting you featured in you know different news outlets there's so many different ways and it's all based upon what you're looking to accomplish and Achieve and you can start very small the key is just a start I think we need to walk them through some of the 8we program Melanie I know that you had some

documents up that we were going to be able to show them yeah absolutely so one of the things that Heather and I are working on together in the boot camp that we're running is this manual and essentially every week when we're meeting with the group there is a specific topic that we're going through and we're teaching them a variety of different topics as we go through the class the day that we're doing it and part of it was pre-built based on Heather and I based on our knowledge what we've the experience that we've had with clients our personal experience but then what we've been doing is we've been actually customizing everything that we're going through in the class every week and there is actionable steps for the class to take for the following week so they get closer to their goals as well so we we had it pre set but we're also customizing it in a way so it's more custom for the class and so it's

great because they're getting all this information in real time and they're learning things that they wouldn't necessarily have Without Really sitting with Heather and I together from both those unique backgrounds and so this is just a snapshot of the manual that we're working on together and there are things that a lot of times people don't necessarily know people want to be out there people want to be active Heather brought up you just brought up such a great point about what happens when someone Googles you so that's part of the foundation of your personal brand what other platforms outside LinkedIn are your potential clients how are you set up where is someone going are you giving them options outside of your LinkedIn profile of how to contact you if you don't want someone contacting you through your company page which a company you might not own do you have a landing page page do you have a your own personal website

where someone can go through what are people seeing when they're Googling you what videos are showing up for you what is your positioning in the Google search engines is there anything do you have a digital footprint so all these foundations you know what do you look like you know who are you talking to all that positioning all of that is something that a lot of people kind of Breeze over and then they end up burning themselves out when they're posting online or really really when they're building their brand in all facets because they say this didn't work well maybe it didn't work or maybe you need to reframe it and think about it a little bit differently and this is why Heather and I have really come together to be able to do this boot camp yeah one of the things that I think has added huge value is that we're actually these it's not just a recorded course and and this is something really important

there's many recordings that you can purchase from people and and listen there's value out there especially if like you're in need of certain teaching and getting that access it's fine if you get it on recording however we're actually live right a lot of the documents that you're looking at right now like these are living and breathing documents as Melanie said we're adding and customizing based upon the meetings that we have each week with the team but also we are live in these meetings for one hour answering questions based upon the challenges people went through during the current week the accountability action steps that they were asked to take and where they got hung up so you're actually having two personal coaches there to give you realtime feedback and Melanie that's where I've seen some real breakthroughs as being just even thinking about last week when we were coaching the team

around going into their actual profile and giving that real-time feedback to say this is where you're getting hung up this is why you're not receiving leads or this is you know here's a different way to look at it and to us it's second nature but to other people who haven't thought about raising their hand and being seen as a thought leader or you know creating content it is much more challenging once we explain it to them they say oh my gosh I can't believe I didn't realize that I can't believe how simple it is but making some of these simple tweaks and changes can really Advance someone like you said not only turn your page into you know an advertisement for you but into a funnel that's actually converting into business for you now some people are listening and they're saying I don't want to leave my corporate job I that is fine all I want you to remember is if you want to get promoted you elevating yourself is

going to attract more offers to you who doesn't want to have a multitude of offers from different companies different Industries and be seen outside that small bubble of your own industry your own team your own company the more you elevate yourself start teaching and adding value and helping others the more you're going to invite opportunity in wouldn't you rather go to your boss who's not offering you a raise right now and say Jim um I'm here today to talk about I received two different offers in the past week both are for substantially more money than I'm currently making my goal would be to stay here I'd love to find a way for you and I to work something out that looks and and works for both of us you know what what would work for you well you're suddenly having leverage the minute that you've elevated yourself you're seen as a thought leader and people are now inviting you into New Opportunities now you're seen as someone

who's very valuable and at the end of the day when you really start seeing the value and you other people on your team are going to see it so if currently you're thinking I'm stuck I'm not getting promoted I want to break through to the glass ceiling come work with us I've done that right i' I've got through to the SE Suite in Corporate America and I can talk anybody in everybody exactly through those steps what it takes but one of the best things that you can do today is to elevate yourself on social media to elevate your personal brand and to be seen as the thought leader that you are that people aren't aware of yet that is a game Cher what are some of the other things Mel that you want to walk them through so one of the things that I personally look at LinkedIn as as a funnel I really do truly look at LinkedIn as a funnel and if you think about the platform if you think about your page I almost feel that you're

positioning in who you are which is essentially the foundation of your personal brand but who you are speaking to is almost more important than your content itself and you can really speak to that person directly through your profile and so one of the things that I always talk to people about when they say to me you know this doesn't work and by the way I'm not just talking about people who are in other fields outside of what we do even people who do what I do Heather I.E people that work in personal branding or people who work in marketing I want to work with those people too because the more people who are in my mind going to Market on LinkedIn a certain way the better it is for everyone because then o overall people have a better understanding is that yes it can be a lead generation tool but it also is a way to create branding and awareness for whether it's your company or there's an event or you know X Y and

Z whatever the goal is that you have there is a way for you to convert it into something and so I just I look at LinkedIn really just as a funnel you have a very short period of time to get somebody interested in you right so they say the attention span of the average person is about eight seconds which sounds about right so from the moment someone comes onto your LinkedIn profile you have this one opportunity to make sure that you're talking to the right person and to really making a first impression and so there's all these micro moments that someone can resonate with and relate to and just advertising 101 just seeing that same and hearing the same message over and over and over again and a lot of people aren't thinking strategically with their profile as it is a funnel okay so you know who am I going to speak to what does that person do you know what is their overall reason for being on the

platform why are they interested in talking to me so making sure that your profile from top to bottom reflects that and really move them to what your ultimate goal is which it might be setting up a meeting so is it easy for someone to schedule time with you is it easy for them to see that they can book an appointment through the custom call uh call to action link or button that you have is there somewhere on your banner that reflects you know social proof or telling them what to do when they come onto your profile are the colors in line with what someone would be looking at if they were that client that you had in mind so those are just some things just to think about when you think about your profile and have it be very intentional because if we're not intentional with LinkedIn the default is to just basically waste our time with it and so if you are spending so much time not being intentional then you're

wasting a ton of energy that you could be using to focus on other things oh it's so so well said and you know I'm sitting here listening to you talk about this one of the things that reminded me of being in Corporate America was when I first started posting on LinkedIn I was doing it to establish a personal brand so I could attract Talent into my company and and I think that's one of the things that people forget is not only does it elevate you it's elevating your company the company that you represent right and and so it's going to attract other people when you start sharing success stories about some team outings that you have or wins that you have as a team you know that starts attracting people into not only potential talent but clients as well people want to work with happy people that recognize and take care of other good people and when you start sharing and and telling those stories you're

going to start attracting clients that want to do business with you and potential employees yeah and it's just one way it's just another way I mean I just this scroll to the part about your banner right so if you're launching a book if you're launching a podcast um if you're launching a new product you have all these opportunities to grab someone because most of the time if someone is coming on to your profile yes they see your photo but the second thing they see is your banner so right now for those who are listening and and or watching on your banner do you have your company logo is it present is there a call to action on your banner is there some sort of a value proposition question on your banner do you have social proof showing who else trusts you and or why um do you have an image there so all of these things factor in when someone is going to Market with their personal brand and it can be interchanged depending on the

season that they're in so so true couple different hacks I just want to share with everybody because I want to add some value for you being here today one of the things I missed opportunities I see for people is when your anniversary is up you know three years at Harper's leadership came up for me a week ago one of the things that I do is I set in a way out message right so for the two days that I know that's going to hit you're going to get a notification is going to go out to all the people in your network whether you have a thousand 10,000 or a million it doesn't matter that amount of people is going to receive a notification so many of those people are going to reach out to you in the DMS and they're going to send you a note hey I just wanted to say congrats you know on being there one of the things that I do is I'm always thinking how can I convert and I know oftentimes people hear us and like oh

that's spammy no I get messages back from people so they they say hey I just want to congratulate you on three years of her for Collins and I say oh my gosh now remind you it's not on a way message I said it and it's it's done I don't have to do anything anymore says oh my gosh thank you so much that means the world to me did you ever get a chance to read my book over overcome your villains it was a bestseller on Amazon I would love to hear if you got it so many people will say to me if they respond back wait a minute I didn't know you had a second book Heather you might think that you're posting about things you might think that you're selling these things all the time such a small percentage of any one of our audiences actually sees our post or sees the post where you talk about the book so I've had so many people say thank you for telling me that you open my eyes to the fact that you were an author I didn't

know I bought both of your books now I love them they changed my life let me tell you so we need to dial back the way we see selling things and saying you know what it's on us to help other people we don't know what problem they're currently having we're not you know we have got them to empty their glass wh yet but we want to make sure that they're aware of the solutions that I have available that can actually help them so moving away from this idea that selling is uncomfortable and moving into selling is helping people and it's my job to elevate them let them know what I have available and try to help them solve their problems I've seen it happen time and time again and I know you have as well Melanie that's the sound of another sale on Shopify and the moment another business dream becomes a reality your reality Shopify is the Commerce platform revolutionizing millions of businesses worldwide including mine

whether you're selling your Mastermind your courses whether you're selling your books Shopify simplify selling online and in person so you can focus on successfully growing your business and doing what you're great at creating whether it's fashion Home and Garden heal Beauty Shopify covers it all Shopify covers every sales channel from an in-person POS system to an allinone an e-commerce platform it even lets you sell across social media marketplaces like Tik Tok Facebook and Instagram packed with industry leading tools ready to ignite your growth Shopify gives you complete control over your business and your brand without having to learn any new skills in design or code and let me tell you I have no idea about design or code so thank you Shopify for making it so easy and thanks to 247 help and an extensive Business course Library Shopify is there to support your success every step of the way what's incredible

to me about Shopify is how no matter how big you want to grow no matter how big you currently are or how small you are Shopify is there to empower you with the confidence and control to revolutionize your business take your business to that next level constantly adding on new products services and ideas now it's your turn to get serious about selling and try Shopify now this is possibility powered by Shopify sign up for a $1 per month trial at shopify.com Monahan all lowercase m o nahn all lowercase sign up for a $1 per month trial period at shopify.com Monahan all lowercase go to shopify.com Mahan to take your business to the next level today join me shopify.com manahan you can thank me later people think promotion is a dirty word on social media but in real life being promoted isn't a bad thing it's a great thing that we all strive to do we all want to get promoted at what we're doing

we all want to you know get that recognition for the work that we're doing and what I've seen specifically with those who have had success with LinkedIn with other types of Social and being able to monetize it for their business is it's not necessarily in every single post but they're putting out there this is what I do this is who I work with these are the results that I get and this is how you can contact me because if you don't promote yourself no one else would just like when you're going to get the promotion at work you're going to hopefully bring some data with you you're going to have some reports you're going to show everything that you're doing you're doing that every single day when you're posting on social you're saying look this is what I know this is who else trusts me this is what they're saying about me this is what I know that can help you and this is why you should work with me and

that's exactly how it should be done in my opinion and that's how people have the success that they do because they're promoting themselves because if you don't put yourself out there and ask for it the answer is always going to be no so if you don't think it's working and you haven't told your network hi I've launched this business or I've lost my job and I need help how could they know if you don't tell them like you said to your point you're it's a dis service to them if you're not putting out your you know your Genius into the universe we brought up a great point and that's layoffs right so I I just want to touch on there's so many Nike laid off thousands of people Bristol squib Meyers you know it was like 20,000 people there's I think every tech company Under the Sun has laid off thousands of people this year the layoffs have been Fast and Furious and are not stopping right now don't wait until you have a pink slip to

say okay Now's the Time I need to elevate myself now's the time I need to go figure out where my skills and talents can be paid somewhere outside of my industry because like me I had a non-compete and I had to lead the industry set yourself up for Success now like I talked about with my son give yourself all the options possible and to unlock that start working with people like us and I love this idea of people working with us right now because a lot of people come to both you and I and say I can't afford to hire you in oneon-one and and we understand it's expensive right we are very expensive because we get phenomenal results that's exactly why we created the 8we boot camp we created this group coaching option because when people are asking you for something and people are telling you there's a barrier to entry you not only do you have a new business opportunity you have an obstacle that you as a

business owner needs to say how can I this is there a way and a solution to actually make this work that's why Melanie and I came together that's why we're doing this eight-week boot camp we're we're actually living in one of our 8we boot camps right now and we're talking to you today about our 2025 January and February 8we boot camp not only is it going to get you phenomenal results not only is it going to help you get clarity strategy you're not only you going to take action build momentum and be part of an incredible team but you're going to be able to meet with us live each week to answer the questions that you may run into whether it be fear-based whether it actually be tactical and strategic whether it be you know a challenge that you run into that has been very specific to you in your industry we have worked with countless different Industries countless different people and we're going to be able to

answer those questions for you in real time during the 8we boot camp so that you see massive results by the end our whole entire goal is to elevate you to empower you to unlock those opportunities so that if the day ever does come that like me you get that pink slip you're not worried about it because you've already been building a side hustle you've already been building your brand you're already attracting opportunities in like that woman that I was giving you an example of before who had been at a big company was not getting promoted people weren't recognizing her value prop so she started sharing it with the world and suddenly she had incredible opportunities rolling in for her melie what is important for you to share about the boot camp something that I want to share with everyone is that this is not limited for those who do what we do I have had a few people come to me and say well would you work with me because I'm

one of your competitors right and this is my perspective on this there is so many fish in the sea on LinkedIn there's a billion people even if Heather you and I wanted to work with 1% we wouldn't be able to because it's so many people so we want to work with everyone we want to help level up everyone and if you are in the field that we're in or if you want to be in the field that we're in join our boot camp and work with us so let us teach you let us be the ones to guide you and show you how to launch your business or how to help internally your company now so there is really no limit on anyone who would be joining we want you in we want to help you and the space is there for you you just have to claim it and we get phenomenal results I mean the testimonials for our work you can go on my LinkedIn page you can go on my website heatherman hand.com same with Melanie we both have countless stories of unbelievable breakthroughs

that people are having that are not only driving more revenue for them but like we said bringing them back from unemployed to creating a side hustle getting promoted Landing board seats writing books Landing TED Talks the amount of success that we're we're seeing is people just want that blueprint of like how did you do it teach me how to do it and then when I run into Roblox teach me how to overcome them and hold me accountable and when that recipe comes together with the different Frameworks that Melanie and I have both been testing and trying our entire careers we found the strongest most powerful breakthrough Frameworks that are going to enable and Empower you to get the kind of success that you are looking for and unlock those potentials for you for your brand for your personal brand and for your future so don't wait any longer don't Circle the Drain you what you've been waiting for is here

we've created it for you it's eight weeks it's January and February it's every Tuesday at 6 PM you are going to be live with us one hour each week we have a WhatsApp group where our team is constantly online answering questions supporting one another supporting one another's post using so many of the tips and tricks and hacks that we have to really grow your brand grow your post and get results quickly you're getting all that access what Melanie just took through the Google Drive is massive and we're going to walk you through all of the different worksheets all of the different strategies all of the different information that you're going to be able to take into your hands and Empower yourself to go for more yeah we have so much content between the two of us and that we've put together specifically for this so every single week when we meet you not only get the WhatsApp we also have the video

going out that we record every week we also record the audio too so you could listen to it like a podcast take notes Etc everyone is super engaged and we also have a DropBox that's separate that also has tons of ebooks and other resources and content um in addition to that we can go through Heather is also has our 30-day accountability program and I also have a community and course that has additional content for everyone so you just you get so much content and you're getting that direct expertise for them from from us who we've been there done it and gotten the t-shirts so we are able to share that with other people who are looking to do the same thing and we want to share and that's one of the things that I think everyone will find that is very unique about working with the two of us is that we want to help everyone it's not just limited to one type of person or one specific industry we want to help everybody and we want to

make sure that we're helping you get to the next level it's exactly right and that's why we created this program that's why we created the boot camp that's why we're running the one that we're running right now at the end of 2024 and while we're launching our January February q1 2025 boot camp and today because we appreciate that you're here with us we appreciate that you showed up and we want to give back to you we are offering it at 50% off Black Friday you got to jump in the deals while you can today is your day for a deal make the investment now it is the best price you're going to get while we still have seats available 50% off what is the Code Melanie that they use at checkout the code is Elevate all caps using that code Elevate and it's Elevate influence bootcamp.com and when they go there they will get 50% off and get excited for January and we will get some information out to you ahead of

time we're going to have a questionnaire for you we want you to get really clear on your vision your goals we want you to you know a lot of people struggle with specifics my saying is this those that deal in generality seldom succeed those that deal in specific seldom fail we're going to help you through our question year our onboarding question year get really really specific around what success looks like for you because we want to materialize that during the eight weeks and we all want to come together to support one another on actually achieving identifying and owning those goals so if you've been wondering and wishing that you were actually taking action towards making 2025 different than 2024 you need to do something different now so this is your moment go to elevate your boot camp elevate your influence bootcamp.com elevate your influence bootcamp.com and then at checkout type in Elevate all

caps and you're going to get 50% off today now one other thing I want to mention that Melanie I can't have run into is we've heard challenges from people can't afford that still can't afford it even at 50% can't afford it we've got you we've partnered with Clara with a firm with these different companies to help offer Payment Solutions I have one person working off a three-year payment plan and she ends up starting a business within the first eight weeks and has already paid off the entire um bill so that was so exciting to see if you're concerned about paying upfront even at the 50% off we got you we heard you we've got solutions for you just click on the Clara or a firm link and you can create the payment solutions that work best for you what am I missing Melanie I think we've covered it it's going to be so great I mean the results that these women are already seeing and they're overall

mindset going into this moving forward is awesome and we also work with men too I just wanted to add that actually one of the gentlemen in my last group program was looking to get promoted he joined the boot camp wanting to get promoted we worked with him on getting promoted and it looks like he's actually not only getting promoted but he's making it into the SE week so you know you need to meet with people who have been there I walked him through exactly what it's like in a board meeting because he was going into his first board meeting to pitch himself you need to be sitting down with the people who sit in board meetings to show you what you're going to walk into so you can go in prepare we want to prepare you and set you up for sex success um Elevate wait Elevate uh tell me the website again elevate your influence Bo camp.com elevate your influence bp.com I mean that's a logw um use code Elevate it's

for today only it's 50% off you can't afford not to invest in yourself make the decision that's going to change your year for 2025 join me and Melanie and the team team January and February every Tuesday at 6 o' you are worth it you are worthy and I can't wait to see what you're going to achieve we can't wait to see you there thanks for being here today we'll see you soon thanks

Questions about this episode

What is "#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO..." about?

Melanie Borden, Founder and CEO of Bordon Group, emphasizes the importance of investing in oneself and developing a personal brand and go-to-market strategy for executives and teams. She highlights that such investments are crucial for professional growth and fulfillment, particularly in a landscape where job dissatisfaction is prevalent.

What is mentioned in this Heather Monahan episode?

18 people, works and ideas are mentioned, including 8we Boot Camp, Real Leaders, Overcome Your Villains, BAK system (Beliefs, Action, Knowledge), Clara, Melanie Boron. Each one on this page links to its own page with every episode that mentions it.

How long is "#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO..."?

The episode runs 50 min; the transcript is about 10,022 words in 58 timestamped sections.

More from Heather Monahan

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated December 19, 2025.