Marketing Like a Billionaire: Inside the Mind of Russell Brunson

What this episode is about

The discussion centers around Russell Brunson, a leading figure in online marketing and co-founder of ClickFunnels, who emphasizes the importance of marketing over sales. He shares his journey from a young entrepreneur experimenting with various business ideas to mastering sales funnels, ultimately creating a multi-million dollar software empire that transformed digital marketing strategies.

Key takeaways

• Marketing trumps sales; get phones ringing before you even think about the pitch.
• Russell's potato gun venture proves that niche markets can yield colossal insights and unexpected success.
• A simple upsell can transform revenue—think of it as a forecasted thunderstorm for your sales figures.
• Experimentation is the secret sauce; 10% tweaks can multiply profits while keeping you in the science lab of entrepreneurship.
• Fame is overrated; most impactful entrepreneurs thrive quietly, planting seeds beneath the radar for a robust harvest.

Who speaks in this episode?

• Tommy Mello (Host) · 28 min speaking
• Russell Brunson (Guest) · 42 min speaking

What is discussed, and when

1. 0:00 – 10:00: ClickFunnels, .com Secrets, Facebook, Instagram
2. 10:00 – 20:00: Lynn Harold
3. 20:00 – 30:00: ClickFunnels, .com Secrets
4. 30:00 – 40:00: ClickFunnels
5. 40:00 – 50:00: ClickFunnels, Facebook
6. 1:00:00 – 1:10:00: ClickFunnels, Selling Online, The e- Myth Revisited

Notable quotes from "Marketing Like a Billionaire: Inside the Mind of Russell Brunson"

• Anything, you've got to get the phones ringing. You got to get the clicks. Russell Brunson is the co-founder and CEO of ClickFunnels, a New York bestselling author.com Secrets…

  about ClickFunnels · at 0:16

• Every room, right? I was like 20 21 years old when I got started, but that was 25 years ago. So 25 years ago before Facebook, Instagram, before MySpace, like we were trying to…

  about Facebook · at 1:15

• Bunch of my own businesses other people's businesses and then about that time is when I wrote my first book.com secrets which is like here's here's what we learned last 10…

  about .com Secrets · at 3:10

• Dude, not seven years in a row, but he went to college and played in high school badass. His name was Harold King. Like he was worldrenowned back then.

  about Lynn Harold · at 11:58

• You do how did you do that? And I was well, before I created Clickfunnels, like I was studying books like The True Believer, which about how to create mass movements. I was…

  about Outwitting the Devil · at 29:25

• More money on the internet, right? So it's like there's a lot of ways to make money on the internet. you could sell stuff on eBay, you could do, like whatever. And I'm and I'm…

  about Amazon · at 57:34

• Will change your life that obviously the Bible's important. We all know like The E-Myth Revisited. He's been in here before.

  about The e- Myth Revisited · at 1:04:39

Who and what is mentioned in this episode?

People

• Lynn Harold — Person · Referenced personal contact · 1 mention · first at 12:02
  Appears in the host’s personal backstory about wrestling and competitiveness; used to set up a discussion on lessons from wrestling and resilience.

Books & papers

• .com Secrets — Book · Primary recommendation · 3 mentions · first at 0:23
  Russell Brunson's book that outlines the playbook for digital marketers.
• Outwitting the Devil — Book · Referenced work · 2 mentions
  Book mentioned in the context of studying mass movements.
• Unlock the Secret — Book · Referenced work · 1 mention · first at 0:26
  One of Russell Brunson's books mentioned in passing.
  CEO of ClickFunnels, a New York bestselling author.com Secrets, and a bunch more books. Unlock the Secret, The Traffic Secrets. He's the host of the Russell Brunson Show. He's…
• The e- Myth Revisited — Book · Referenced work · 1 mention · first at 1:04:42
  Book mentioned in the context of business coaching.

Companies & orgs

• ClickFunnels — Company · Business focus · 10 mentions · first at 0:19
  Central topic of discussion as Russell Brunson's company that revolutionized online sales funnels.
• Facebook — Company · Referenced work · 2 mentions · first at 1:18
  Mentioned in the context of online marketing platforms.
• Amazon — Company · Referenced work · 2 mentions
  Mentioned as a platform for selling online.
• Instagram — Company · Referenced work · 1 mention · first at 1:18
  Mentioned in the context of online marketing platforms.
  Every room, right? I was like 20 21 years old when I got started, but that was 25 years ago. So 25 years ago before Facebook, Instagram, before MySpace, like we were trying to…

Places & events

• Selling Online — Event · Referenced work · 1 mention · first at 1:07:01
  Mentioned as part of Russell Brunson's expertise in online sales.
  The Traffic Secrets. He's the host of the Russell Brunson Show. He's a business coach, co-founder, $360 million software company that revolutionized how entrepreneurs sell…

Full transcript with timestamps

0:00 All right, guys. Welcome back. Today is a great day. It's been a fantastic day. I got Russell Brunson in the house. This dude is fantastic. Like, if you don't know who Russell Brunson is, you don't understand the marketing side of your business. Marketing is more important than sales. It's more important than anything, you've got to get the phones ringing. You got to get the clicks. Uh Russell Brunson is the co-founder and CEO of ClickFunnels, a New York bestselling author.com Secrets, and a bunch more books. Uh Unlock the Secret, The Traffic Secrets. He's the host of the Russell Brunson Show. He's a business coach, co-founder, $360 million software company that revolutionized how entrepreneurs sell online. His Secrets book, Trilogy, has sold millions of copies, and become the playbook for digital marketers. Russell has built a global empire by mastering the art of the salesunnel. So, how did you become

0:52 so fascinated with funnels? And I know a lot of people that work on funnel hacking and just figuring out how to make the phone ring. One of my b buddies, Josh Snow, uh, genius guy. Just I love hanging out with guys like you because I learned so much.

1:07 We're nerds. Yeah, for me it was um, so it's funny cuz I last time I was having a conversation with young entrepreneur. I was like I was always a young guy in every room, right? I was like 20 21 years old when I got started, but that was 25 years ago. So 25 years ago before Facebook, Instagram, before MySpace, like we were trying to figure out how to make money online while I was in college. And um it was weird cuz like there was not all these people teaching this. It was it was a different world, right? And so we just tried a lot of things and some things worked and some things didn't. And one of my first businesses I had was uh teaching people how to make potato guns. That was my first thing. And that was like where I started experimenting. So like I had a DVD teaching people make potato guns.

1:45 So, I set up a landing page. We drove traffic to it, started making sales, and then uh and then that's where it all began. And then from there, it's like, well, how do we make this thing make more money? What do what does that look like? And then one of my friends uh was one of the first people ever doing an upsell. And he's like, he calls me one day. He's like, dude, he's like, I had an upsell. And back then, it wasn't like oneclick upsells. You had like put your credit card, the next page, you put your credit card. But he's like had multiple offers. And he's like, one out of three people are buying the next thing. I'm like, what? I'm like, how? Like I'm like, how should I do that? He's like, well, you're selling the DVD. like what's the next thing somebody needs after they buy the potato gun DVD. I'm like they got to go to Home Depot and buy the pipes and the glue and all that kind of stuff. He's like sell them a

2:20 kit. And I was like all right. So I threw I threw up a page like they buy the DVD next page like for 200 bucks buy a kit and I'll just ship you all the stuff and you can make it. And sure enough one out of three people bought that. I was like holy crap. And then we just started testing little things and little things. And so for the next decade of my life it was like that's all it was like we would we would test little thing and it would double how much money made. We test this thing 30% increase. test this thing and uh and so for 10 years it was just I it was like a nerd in a science lab. I could just we would test things and we made more money and I remember I was never a good student. I never loved school but as soon as I was like I I would learn something I would try it and then my income would go up. I was like try you know it was like every day in fact we had a mantra it's like how do you give

2:57 yourself a raise every day every day we come in all right how do you give yourself a raise today if we can increase conversions by this if we can get more people to buy the next thing it just we had continually increase how much money we made and so for 10 years like that's what I was doing in a whole bunch of my own businesses other people's businesses and then uh and then about that time is when I wrote my first book.com secrets which is like here's here's what we learned last 10 years like this is the playbook and about the same time as when we built ClickFunnels which made it easy but That's kind of how I got started and and why I love this game, man. I'm still obsessed with I still uh every single day because I like in my company like I'm the the chief funnel builder. That's why I do. I still build funnels all day. My whole team I have a we have a whole company with 400 employees that do stuff, but my

3:37 job is I'm in charge of the funnels and that's still all I geek out on every day. I'm obsessed with it.

3:41 I get all your ads. I use ClickFunnels for several businesses. It's amazing. It makes it so easy. That's the idea is the ease. like to my first sales letter. I don't know what was Frank Kern and Perry Belchure and Ryan Dice.

3:54 And I told those guys, man, I want to be like you. I want to be on stages. And they're like, well, how's your business doing? I'm like, we're doing like 30 million a year. They're like in garage doors. And this was 10 years ago. It was in Vegas. And they're like, "Dude, do not want stages. We got to come up with the next gimmut all the time." And he's like, "We're doing ties now." I think they were doing like like they were selling ties or suits and they were doing and they're like, "You remember that? I don't know."

4:17 Yep. I remember the suits and the cufflings. The cufflings. Yeah. And I'm like, they're like, "Dude, it's it's a it's it's they're like, do you know the founders of Home Depot?" I'm like, "No." He's like, "Exactly."

4:27 He's like, "Most of the people right under the radar." And I did. I wanted the fame though. I wanted people to know me, but I wanted them to know me. Like Damon John.

4:35 Yeah. Like we've hung out a bunch of times. He's like, "People know me and like me because I build their businesses. They don't ask me to sing a song or tell my favorite movie I produced." What is it like for you? Uh because you you're the guy like you're the ClickFunnel guy like you. How do you feel? Is it a good feeling of like a little bit of fame? Is it weird? What what is the feeling you get?

4:56 It's definitely weird especially I'm very introverted by nature and so it's it's always uncomfortable. You know what I mean? And um and the weirdest thing is like I didn't for me I never started out for the fame. Like I was starting out because I was trying to figure out how to make money because it's you know I was a I was a student athlete. I was wrestling. I had just gotten married. My wife was making 915 hours. I was just trying to figure out how to make money so I didn't have to quit wrestling and that was my my only motivation. I remember having this thought like like I can make $1,000 a month like that would change like that would be it like that was my that was my in my head at the time like the peak goal you know um and then it was weird cuz it's like the nature of what we started doing like I was doing the funnels behind the scenes was fun but then like people started asking me and then I would share stuff

5:36 and then that's when guys like that are like hey come speak at our event tell people what you're doing I'm like ah it was so uncomfortable for me but then um what was like what was so rewarding is like I would go to an event and I would awkwardly speak And then you see you go you know you see someone who get excited I understood it and I remember because the first time like you learn something new that that feeling just like oh my gosh this is like everything's new and exciting and like and after a while it's harder to to learn new things and then I started sharing things with people and I'd see them get that in their eye like oh my gosh like they'd have the aha you know and like I was like that feels better than when I had it the first time and then I got addicted to that feeling and then um yeah so I started doing the stage and speaking and then when we launched ClickFunnels is when my whole

6:16 world shifted like it blew I mean that, you know, that company went from zero to$100 million in three years and it was just like, you know, we were everywhere. We're speaking every it was just it was chaos and um and I enjoy it, but it it's especially like for my you know, my wife's here in town, but she's at home. She's she's very more introverted than me. And like for for her and for our family, it's like it's still kind of weird and it's like one of those like necessary parts of the business, I think. But it's not

6:42 Yeah. I think for me, I'm over that part of it now. just more so like I just love I love watching the people we we train like go and do cool stuff like that's more rewarding for me at this point you know.

6:52 No 100%. And I I love it too when the light bulb turns on. I did yesterday. I just did a virtual event. There was 150 people. Then I did another one that was 500 people. And the questions were I could like you couldn't keep up with. And I'm like I get very excited just I'm like this one little thing when somebody walks up to you and says, "Dude, I was on the verge of divorce. I stopped going to church. I was drinking my life away. And then I I listen to one podcast or did this one thing

7:21 changed my life." And dude, our relationship's never been better. And that to me is like why I keep doing it because it's hard to be on the road and it's hard. It's it's a stress. I don't have kids yet. I'm engaged. I've never been married and my my relationship's been with the the businesses.

7:36 Uh but yeah, there there's a lot I want to dig in. I got so many questions. Uh when is enough enough? You know, for you, you're changing lives. That's obviously important. Uh, I asked you earlier that you you you've not necessarily building to sell this business. Um, what is the goal? I asked Gary Vanderchuk the same question. He goes, "Dude, I'm having fun." He's like, "I I just want to see how far I could go. The goalpost always moves." So, what about you?

8:04 Yeah, we had an offer four years ago we could have sold. Um, and that was like that was the time because that's the question. When's enough enough? Like what's like what's the reason? Why are we doing this? And it was tough. tough. I remember Tony Robbins actually told me, he's like, "So, if you were to if you were to sell it, what would you do next?" And I was like, "I would try to build what we have. Like, you know what I mean? Like, I love what we're doing. I love our community. I love our like the thing we built is is like the thing I've been obsessed with for 20 years." Like, we built. And so, it's like that was like for me it came down to like I I don't have something I like more than this I would rather do. So, if I sell it then it's gone. Then what I do not have chasing. I've seen so many people like who have sold a business, they cash out and then they're miserable after that cuz they're like Gina Wickman,

8:44 you know what I mean? Yeah. So for me that that was and we turned we turned down an offer that u I mean it was insane in hindsight like both my partner and I both we both would have walked away with $120 million in our pockets on top of you know all still having equity and all the other kind of stuff. And um so that's the question is when's enough enough? But I think I don't know. For me, it's it's like this isn't I didn't get in business to be able to like to cash out. Like I I I came to serve and this is the best vehicle I can serve people in. You know what I mean? And unless I could figure out or build a different or better vehicle, like until I have that or know what that even is, like there would be no point. But

9:19 yeah, I mean I'm sure you're saying to me like we're not kind of guys are going to retire someday. You know what I mean?

9:24 No, I'm a lot of people like we're going to sell out and we're going to retire. It's like and then what? And it's like I'm going to build the next thing and the next thing. It's like I love the thing we built. Like why would I until I figure out something to be cooler? But until then, like I love this. This game is so much fun.

9:36 I want to challenge you. This is what I love about Dan Martell is he's very good. Cuz I was like I had an exit. I sold uh 40 or 51% of the company. And Dan asked me, he's like, "How much do you drive?" And I'm like, I did the math 12 hours a week. He goes, "You're going to hire a driver." And I'm like, "Dude, I'm a humble guy, dude. I don't want to show up to work with a driver. And he's like, "No, you're also going to hire a chef." He goes, "Cuz I know you're eating Uber Eats. We've talked about that." And I had He's like, "It's selfish not to do that." And so what I ask people is like, "Is your mom and dad still alive? How old are your kids? Do you have a brothers and sisters? How important is the people that work for you? Because you're making all these draws out of the business living the cash flow. You're living good." And so I gave away $100 million on the first deal to 25 people. this

10:26 next deal is going to be 200 people and I'm still in control. I am the business. You're the business. So I strategically look at it and I go, who if they were invested with me could open doors cuz I'm a networker. You're a networker. I mean you talked about Tony Rob. These guys that you hang out with, they open a lot of doors. So the question is for me is a relationship of an investor. It could be a minority play. Would that exponentially grow the business? And I could My mom's living her best life. Me and my dad are going on a golf trip next week. And it's not like we couldn't do that. I had $10 million in the bank and then it ended up being a couple hundred million. And I was like, man, now I could like my nieces or my niece and nephews have a trust. And obviously I don't want them to grow up with like they're going to they're going to start door knockocking.

11:12 Like I know you're a Mormon guy. Like that's the best upbringing ever is like I'm like you're going to I'll give you $5,000 just to start your first door knock. And and so I think it's a vehicle. Uh and trust me, I'm busy enough. I I I don't golf enough, but I would just say that if it's just strategic partnership that could double the business in a year, wouldn't that be the best thing for everybody? I don't know. I'm just I'm asking you

11:39 potentially. And I'm not trying to get you to sell. I you know, I just offer Yeah. No, I I think you're amazing.

11:45 Uh I want to talk about, you know, I wrestled. Oh, yeah. Uh yeah, I was a wrestler and

11:51 I grew up wrestling. I started when I was five. My dad's best friend growing up was All State in a like like the dude, not seven years in a row, but he went to college and played in high school badass. His name was uh Harold King. Like he was worldrenowned back then.

12:06 And uh you know, I learned that uh I was very selfish. I didn't like to play team sports because I was a go-getter and I was like, "Blame everybody else." Yeah.

12:15 Like and I'd get angry if I lost. I throw off my head gear and I learned to be just my dad taught me to win. That's all I cared about is winning. We didn't get a participation trophy. If I didn't win in soccer or baseball, I mean, we'd have a serious stern meeting

12:29 that I didn't be a team player. But wrestling really set me up. Yeah. And I really like to hire wrestlers. Yeah.

12:34 Because they take the ownership. They're they're just like And then I like to hire team players so they kind of grow into this team player. What did wrestling teach you? Like because you're obviously super competitive if you wrestled.

12:45 Yeah. Wrestling taught me I mean taught me everything. I got I love I love uh combat sports and one sports because of that because like you're walking out every single day with no one else around you. Everyone's looking at you and you either win or you lose right in front of everyone, you know. And it's interesting because like I coach a lot of entrepreneurs. One of the biggest fears most entrepreneurs have is like they're scared to especially first- time entrepreneurs, they're scared to try something because they failed and they're a failure. And so I watch these people who will who will like year after year after year like they read the books, they come to the events, they listen to podcasts, they have an idea, but they're so scared of like of trying that if they fail, they're going to be a failure. And so for me, what what wrestling, what sports taught me is that like um if I fail, I'm not a failure.

13:25 Like one of one of my my favorite stories about this, my junior year in high school, started the year, my my goal is to be state champ. I want to do this everything, right? And worked hard all summer long. and told everybody like my very first match of the season I pulled the duty took second place in state the year before and I was like okay this is going to be proof that I am good enough right it's the first match of the season I wrestle this guy and he beats me and I was just devastated cuz in my mind I'm going to be state champ and I just lost first match of the entire season you know my entire team's like knows I've been killing myself and they're like and afterwards like I thought you were going to be state champ what are you going to do now I'm like you know and I go to school and everyone's like you lost I thought you were going to be a state champ and just embarrassing humiliating and like again

14:02 I was a failure and And I'm so lucky cuz my dad um my dad was awesome like he he filmed the match and then I remember going home that night and uh I went to bed just like feeling depressed and sad sorry for myself and everything and my dad watched it over and like all night long my dad slept you know the entire night. I wake up next morning about to go to school and he's like Russell come here. He pulls me over in the carpet. I'm like annoyed like dad and he's like okay this is what you did wrong. Your hips were wrong like he worked me on these little things right and so we did it in the morning and I was like just annoyed and I go to school kind of depressed and then I go to practice practice gets done. and us and my dad like running down the stairs afterwards and his workout clothes. I'm like, "Oh, dad." He comes over. All right, let's drill this up. And we spent an hour drilling um like the positions I lost

14:41 in. And then that was that first day. And the next day, practice is done. My dad comes downstairs. I'm like, "Ah, crap." And we did that every single day for the entire four-month season. My dad would show up, we drill it, we drill it, we drill it. And I never was in another tournament with that guy until the state tournament. We show up and uh going in the tournament, I was seated first and he was seated second. So, opposes the bracket. And you know, we're wrestling, wrestling, and uh we get down to uh both of us make the finals and again, I remember right before like an hour before the finals, my dad gets his head geared on, come down, all right, let's go, let's go drill again. I'm like, so we go drill it again. We go out there in this match and um and I wrestle this guy who, you know, four months earlier beat me and we have the same match and this time I beat him, win the state title.

15:21 It's like, you know, one of the greatest moments of my life. And I remember driving home in the car that night and I had this the the thought of just like oh my gosh like when I lost four months ago I thought I was a failure and I was like no I'm not a failure like like we just we learned like what like how to like we learned what I did wrong the bad positionings and we came back and we drilled it we fixed it we fine-tuned things and then we come back now and then four months later able to beat him right I think that's what I try to instill my entrepreneurs is just like okay when you're creating a business or funnel whatever like throw it out there and like it's funny even this morning I had a guy who who came in our coaching program he just created his first webinar he did it last night and I tried to warn him ahead of time like, "Hey, the first one's going to fail. Like, don't stress out. It's all going to be

15:55 cool. Like, don't worry about it." And today, he messaged me like, "Oh, like I had 30 people on and you know, I went too long and nobody bought and you know, and as and you can tell he's got that like like I failed thing."

16:05 And so, my first message back was like, "Dude, this is amazing." I'm like, "That's like now we know. We know like he went too long story like we know exactly what to fix now."

16:12 But the problem with most entrepreneurs is they they don't do the first version because they're so scared of failing. I think that athletics and sports taught me just like like you lose all the time in sports, right? And it's okay because like you go through that process, you learn it a bunch and then it's the tweaks and the changes, the iterations that make it things win. Like our business now like we roll out a new offer and I'm you know we roll out a lot of offers and we roll them out really really fast and I'm just like testing the market like see what happens. And then sometimes it's like ah it's not going to it's probably not going to go anywhere. Other times it's like okay something's there. It didn't work the way we're supposed to but now we know.

16:40 And then we'll sit there and we'll tweak and we'll change and we'll tweak and we'll change. And um our goal anytime we have new offers like how do we get the spot where we can spend a million dollars a month in ads profitably on this offer? Like that's that's like a winner for us, right? And so for us, it's like, okay, we did it. And it's like there's numbers and they're tweaking changing tweaking changing until we get to the spot where that's that's the numbers coming in, you know? And so, I don't know, that's what athletics taught me. And I think for those who haven't been athletes, it's like learning that like if you fail, you're not a failure. Like if you if you fail, like failure is like the the most data you can possibly get. And then and then that's where the game begins. Like now I lost the first match. Cool. Now I know how to like now I have all the info I need to be able to beat him in four

17:14 months from now. Yeah, failure is a good thing. Fail forward. I mean, look, I I get on stages all the time

17:18 and I'm like, I'm the largest failure in this room, guaranteed. But by the time you are trying to like, you know, ready, fire, aim, you ever heard that? Is by the time you're trying to load the gun, I've already missed a target 18 times and now I'm hitting the bullseye every time. Yeah.

17:32 Because I jump right in and I jump in and I'm like, and everybody goes, "Dude, that's not going to work." I'm like, "You're right. It's not going to work, but we're going to get it to work because it's hard."

17:42 Yeah. I'm like, when have you ever been to Mexico or a third world country? Yeah,

17:46 these kids will come up to you with a blanket or whatever and they'll say seenor you know please my family and they're five years old

17:53 and you say no no no interested you know whatever and they don't go home to their mom and dad and cry they are so good with rejection we talked about this in my meeting earlier is like go for no who cares if they say no no just I got guys that get excited from a no is like okay well why no

18:12 so you're used to doing it more online I'm used to doing it a conversation, having a conversation, smiling and saying, "Listen, I'm here to earn your business one way or another. I want to make your garage door safe, whatever that looks like."

18:22 I learned it doing door to door, though, for my mission for my church. So, I spent two years knocking door to door selling religion. So, I had a I had a I had a glimpse of that for a little while, too. So,

18:30 yeah. No, that makes you stronger. Rejection makes you stronger. Yeah. Do you think there's something in my DNA? I've got ADHD. I don't care about failing. I don't care about embarrassing myself. I'd stop caring about what other people think that to a certain extent. I care a lot about my fiance and my family. But um you think some people are born entrepreneurs for sure. I think there's um maybe their upbringing or what do you think?

18:56 I would think maybe upbringing but also like I've got five kids who all came up with the exact same upbringing and I've got one who's entrepreneurial and four that are not at all. So I I think I think there's definitely something there. There's a book I read a while ago called Driven. I don't know if you've read that book, but it talks about there's like a gene there that people actually have that are more driven. Yeah.

19:14 And um I think somebody can learn to be entrepreneurial, but I definitely think that like there's

19:19 some people are born with it with with that as a as a tendency and some some people aren't. Um which I think is also really important. I mean, you've got a big company, a lot of people like I couldn't if I had a whole bunch of me in the in the company like it would be

19:33 if you had five of you, you'd have five competitors. That's what I say. People are like, "I wish I had 10 of me." I'm like, "Shoot, then I have 10 freaking guys to compete with."

19:41 Yeah, for sure. So, I think I think definitely people are more entrepreneurial. Um, but I think also it's like if someone's got the tendencies and they've gotten the genes and stuff like that, like um yeah, it's just it's like how do you spark that and like fuel that that flame that fire and people who want to have it that don't doesn't mean they can't be successful entre entrepreneurial business. I have friends who are not entrepreneurial, but they run big companies because they realize like, I want to do this, but I'm not the dude who's going to be risking and throwing my neck out of line and doing, you know, all the kind of things that entrepreneurs have to do. So, they they line themselves and they partner and they become like the number two and things like that in a company.

20:12 Yeah. They're they're they're uh so Gino Wickman, I'm bringing him up for the second time, but uh Rocket Fuel, he talks about great integrators.

20:21 Yeah. And we need that as an entrepreneur. But we need our we've got visions all the time is like put them in an order and try to hit deadlines and delegate well but we need integrators. Walt Disney would never be with without his brother he would have never been able to he didn't know what was in the account or how to get caterpillars out there to build the he just envisioned it. He saw what Disney World looked like in Disneyland

20:45 and he needed Roy to help him figure it all out. I mean do you have those people in your company?

20:50 100%. Yeah. Um one of my first mentors told me he's like there's two type of people in this world. There's starters and there's finishers. Like figure out who you are and surround yourself with the others. And so I'm I think I'm one of the greatest starters of all time and I've got like 400 finishers. And it's funny cuz um I just got a new assistant recently and she came in from the outside world and now she's dealing with me as an entrepreneur and all the people she's connecting me with are entrepreneurs and she she was like she's like are all all entrepreneurs like this? I'm like oh yeah we're all nightmare. like we are so good like so good at the vision and the like smashing through the walls to get things to happen but we're all it's hard to schedule it's hard to figure things out like our brains are all you know and so if it's not for the other people someone told me it was like it's like we're like

21:30 kites um but there's got to be like the integrator on the ground holding the string to like to make sure that we can like fly otherwise we just like go off and you know like that's a really good analogy

21:40 I was like that's that's how I feel sometimes if it wasn't for all the people around me that are holding the strings um I'd be a wreck I'd be a nightmare

21:47 it's So true, man. I can't agree more. Is it's like what I've learned to do is write things down, have systems, and get really, really organized people around me.

21:56 Yeah. And just the opportunity to delegate. It's so I I'm so spoiled that now it's really hard for me to get in and do the work. Like where you're still going and building the funnels is it's like now I think about my who I need to meet like who do I need to hire? Who's the best of the best on the planet? And I don't settle anymore. I don't fill seats. Like I could wear any hat at in the company right now. I'm the CMO. I partner with five people on my team. And I dug in and I'm like, "Oh my gosh, we're in 25% of the bottom line."

22:27 And I'm like, "We're going to hit 32." From the things I found, I called every vendor and I said, "One of four things is going to happen. Number one, you got to hold us accountable with my VPs. We're going to jump on a call weekly." And I said, "Our KPIs must be dialed in or we're going to pull back in these markets and retrain. We train, retrain, retrain." Number two, you're going to have some concessions. we're hitting our KPIs. You're not. You're going to do something for us. Your fees are going to come down, whatever that looks like.

22:52 Number three is we're going to start decreasing our spend with you. Number four is we're going to leave this relationship and you don't want that cuz I'll bring you hundreds and hundreds of clients. First and foremost, you're going to hold us accountable. It's mostly on us. And they were like, "Dude, like uh what do we do?" And I'm like, "It's nothing you did wrong. I let this go too far. I'm back in charge of it." And I said, "You are we're not pointing these fingers. for pointing these fingers back at ourselves and uh it's unacceptable what's going on right now.

23:19 I'm not happy with my marketing comm. And if we need to retrain, we need to top grade, we're willing to do what it takes. And I'm not a pitbull that's trying to talk you down on price and renegotiate. I want my vendors to make a lot of money. I believe they need to make a lot of money. They need to stay healthy, need to, you know, in innovate. But this is what needs to happen. And I'm just giving you guys fair warning that I need you guys holding us accountable. And dude, I've never seen people work harder this last month. They they want these reports back. They want everything. They're like pointing things out for us. They're recreating the creatives.

23:50 And this is Remember, it's a garage door company. I'm not doing what you're doing. It's like

23:54 I wish I had more e-commerce. Uhhuh. I mean, I look at Josh. It's insane what you do with Yeah. Anyway,

24:00 it's funny because it's But it's hard. We got 900 people now and this opportunity and now we're doing a bunch of acquisitions and there's a lot, but I'm learning so much. If I didn't do this deal with the PE company, I would have never learned how to raise capital. I would have never learned how to use debt to grow with way better results. I would have never learn like our ARR was 6%. Now it's a.3%. Because they were able to point things out that I didn't know. And the guy that told me to do this, he's like, "If you learn what these," he goes, "You're really good at home service. You probably are like a doctorate, but if you learn what they know, you're going to be invincible because they know things that you'll never understand unless you do this deal." So that's why for me it was very compelling because now I sit there in a room and I extract I I grab a notebook and I fill it up and I go, "You got to be kidding me. You

24:44 went to the Middle East and you raised how much money and what's the return? What's the irr on that?" And they're going through all these things and it's hard with deal flows and they look at deals like this and they need to find founders and they need to find really good company and I'm just learning so much and it was like eye opening to me. Um, so your digital marketing book trilogy has sold more than half a million copies worldwide.

25:08 Over a million now. It's over a million. Yeah. Two and three books over a million copies. So, yeah.

25:12 And by the way, those that are listening, uh, a book doesn't make you any money. At least it didn't my books, but they opened up so many doors. What's your thought on when you write a book, what's the main reasoning behind it? Is it like a a trip wire or whatever?

25:26 Kind of. But for me it's like um I believe every every great movement throughout time started with a book, right? You look at Christ, there was the Bible. You look at every like every every movement like leads with that. And so it's like the it's like giving people the playbook to understand how to play in your world, right? So like when we launched ClickFunnels, we launched originally and and in my mind it's like funnel software is the greatest thing in the world and nobody understood it. Like we're selling it, people are like I don't understand this like and then I came out with my first book.com secrets.

25:52 People read it like oh that's what you're telling. they they had like the initial doctrine or the whatever of the movement, right? They read it and like, "Okay, I understand like why I need a cell phone. Like I never understood it before." And so that's like that's what my books are. So you're right, I don't make money on it, but when someone reads it and they understand it, then they're indoctrinated in my way of thinking. They understand what I'm what you know the the end goal what they're trying to do. And then they come into our world and they use our software and everything and they know how to use it. Like it gives them all the finan or the the information they need to be successful with like the actual product. So, um, in any of the businesses I launch nowadays, we usually lead initially with a front-end book because it brings people indoctrinates them, gets them to to understand and believe what you need

26:30 them to do, and then from there you can push them in. And it's it's funny if you watch what Tony Robbins, like the books he's rolled out over the last decade, right? Like he wrote he wrote money master the game. It was his first book he'd written in 20 years, but the goal was he had a big fund that he was trying to raise money for, right? writes the book teaching the strategies launches the book and I don't know the numbers it's like I think it's like six or 10 billion dollars on the back side of the book got invested in the funds like the book made no money but it got people understand his way of thinking his for his frameworks his ideas and then connect them with the actual side of the business that was supposed to happen right so that's why I look at books it's like the best like way to indoctrinate the right people into your world and then and then from there you can you know plug them into all the stuff that

27:08 you're you're selling you know I'm friends with uh Ben Hardy and Dan Sullivan and and their books are due very very well. And that opened the door for Ben. I mean, I don't know how much you've talked to Ben, but he's uh he's very reserved as well. Super high IQ. I mean, it's hard for me because he talks

27:25 and I'm like trying to grasp it. Like, you're so smart. Yeah. And I'm like, "Oh my gosh." And but they that put 10x is better than 2x. And you know who, not how.

27:34 Well, think it blew up strategic coach, right? I mean, coach has been around for how many 50 years? It's been around forever, right? And then and these frameworks weren't new either. Like Dan had been teaching forever and then Ben takes them turns into a book launches it and I don't know the Yeah. I don't know the numbers on the backside but blew up strategic coach. Yeah.

27:50 And he they're like I had u Marcus Sheridan come out and he goes the title matters so much and he explained to me he's he's friends with all these authors and he's like one of the best books titles of all time is Tim Ferrris's 4-hour work week.

28:07 4h hour work week or buy back your time. It's like these titles and I said my next title and he he shot it down. I still think I got to do it but it's it's um called pay them what they're worth.

28:19 But this idea of paying people don't are like man I got to pay more but they don't understand equity incentive program. So the I I love your title obviously. I mean you've done very very well. What's the most powerful lesson uh that you could remember that your books like what's the one thing that if you said this book this is the one major thing that you're going to learn?

28:42 So my three books are so do secrets teaches sales funnels. Expert secrets teaches how to create a presentation to sell whatever you're selling and traffic secrets is all about getting traffic to your funnel. So they're they're all different. I think the most important though is the expert secrets book I love because it's not just like how to sell a product. It's like how do you create an actual movement of people, right? Like there's so many transactional businesses today. And when we launched Click Funnels, I was like, I don't want this to be a transactional business. Like I want to create a following and people and like people we can serve over and over and over again. You know what I mean? And so, uh, Expert Secrets was like kind of like we had been Click Funnels was four or five years old. We had built this amazing thing and it was, you know, people were coming, they were tattooing our logos to their arms. They

29:20 were showing up to events like you like it was just it created this really insane movement. People like, "How did you do how did you do that?" And I was like, well, before I created Clickfunnels, like I was studying books like The True Believer, which about how to create mass movements. I was like going to network marketing events to see how in the world are they getting these people, you know, they're they're these people that are making zero dollars and they get 10,000 people in the arena and they're crying about the product. Like I'm I was studying like how do like how are these businesses how are like a cult?

29:46 Yeah. Like how I literally that was the joke. In fact, the first version of Expert Secrets I talk about I I called it like you got to figure out how to build a cult. Sure. like it played off that the new version I took that out cuz the publisher didn't like the all the cult references but that's what it was like looking at like how do people build cults right and like the whole premise of the book it was like and people think expert secrets like oh how to create a course I'm like no that's not if you read it's like it's like every mass movement throughout time had three core things like number one they all had a charismatic leader there was somebody in front of them and what were those people doing and how do they position themselves and what were they were they saying right so that's the first element the second element was like um they were the that attractive character was never talking about a present-based thing.

30:24 They're always talking about a future-based cause. And then the third thing they all had is um is when they made an offer to their to their people, they were always offering uh what I call a new opportunity versus what most people do in business is they sell improvement. They sell like a like we have a better mousetrap. How do you make a better mousetrap? And um the the mass movements never were about how to do something better. Like you look at you look at Christ and Christianity. Christ didn't come and say, "I'm going to show you guys a better way to do the law of Moses." He was like, "The law of Moses is dead. this is the new covenant. This is who I am, right? And so everyone moved. Steve Jobs didn't say, "Ah, we figured out a way to get more songs on a CD. Like we need 100." He's like, he's like, "CDs are dead." Like boom, it's the iPod. Like it's a new opportunity.

31:04 And so those were the three things that every mass movement had. And I think when people understand that, then it's like, okay, now you're shifting from a transactional product based business to like we're creating you, you call it a cult, you're creating a movement, you're creating whatever it is, but that's how you get people to stick with you and buy from you. And like and that's how I think you have the most impact on people when you figure out how to how to craft and create that. And so

31:23 that's genius. And I love I love the idea of just studying this stuff. Like you could tell you studied the tape. We always talk about studying the tape like reflection, which I was afraid to do. I a lot of my life I'm like don't look backwards. But but when you learn to reflect a little bit and say I can be a little bit better at this, get 1% better, like the true believer. I'm going to read that. I haven't read that book.

31:44 Oh, it's really good. You were you're heavily involved with is it Dan Kennedy? Yeah. Yeah. He was my first mentor and I bought his company three years ago. So

31:51 yeah, that's that's a like no BS. He's got a lot of no BS. 40 no BS books. Yeah. I have all I have all your books. I have all of his books. I mean, I'll show you my books. I got one here, one at the house. But it's like readers are leaders, dude. Yeah.

32:03 And taking the time. Jim Quick, I was on a podcast with him recently. Blew my mind because I'm like, dude, I must be lazy.

32:10 But what I've noticed is it's hard to be everything. There's 168 hours in a week. You go spend 50 sleeping, 50 working, 10 working out, still have 60 hours left for family. If you you watch Netflix, whatever. But I'm like, man, when I find myself reading a ton, I find it so hard to do the five Fs, which is family, faith, fitness, future self. I added fun, and then finance, and then fitness. So, there's six actually. So, I I I don't necessarily want to be well-rounded. I think there's seasons of life, but how do you maintain because I know you're a strong believer, you're a family man, you're excited about business, you're taking care of your fitness, you're learning all the time.

32:48 How how do you find yourself handling those? Yeah. Um it's a good question and first off I do agree with you like it's hard to be well-rounded most of the time is impossible, right? Everything great in my life came during times of radical imbalance, right? Like when I was an athlete, um I wasn't a 4.0 student and you know these things like when I decided I want to be a state champion, I want to be a national champion. Like I my my shift was radically imbalanced. Like I was like I do just enough in school to graduate but I all my brain power, effort, everything's here. When I met my wife, it was the same thing. It's like I wasn't balanced. Like, okay, I'm going to date her, but I'm also going to go and do school. It was like, okay, radical imbalance here. Like, this is important. This means something. Like, I'm going to put the time, energy, dedication. You know, when my kids came saying it's radical. When we launched

33:30 Click Funnels, it was radical imbalance for a season. And so, there's there's that part, I think, where it's like to create something great. There's there's I know maybe some people disagree with me, but like for me, I'm like there takes that time of radical imbalance for you to like put in the the inertia needs to get off the ground, right? But then you can snap back to something more balanced. And so um um so like in the balance times it's like okay now like these things I don't want I don't want to lose my marriage. I don't want to lose that. Like I want to I want to have it all. Like how do we do all these things? And so for me it's just very much it's like I had to learn how to become very present in the thing that I'm doing right now. Right. And I think for a lot of people it's like they'll be at work but they're thinking about home or they're at home thinking about work and things like that. Yeah. So for me

34:08 it's very much like when I when I go somewhere and I enter into a situation um I'm leaving everything behind. So, like literally when I get to my house, like I drive in my garage at night, um I come in the door, like I stop for a second before the door and I'm just like, "Okay, like Russell Brunson is I'm leaving him here and Russell's coming in the door." Like it's two different people, right? And I come in and now I'm husband. Yep. If I'm husband, I'm a father. This is where I'm at. Um and if I do need to um to go back to Russell Brunson, like I don't just jump on my computer on my laptop by my house cuz

34:36 then it gets all mushy and weird, right? like I'm leaving and I'm going back to the like if I need to cuz whatever I got to like I'm leaving and going back into that environment that identity. So I have different environments from different people and then I chunk up my my time where I have these things right like I know that for me to hit faith and spirituality like there's no time during the day. So it's like I've got to in the morning so it's like if I want to weave that in it's like I got to get up an hour earlier and that that's when that's going to fit in. Fitness is the same thing, right? And so for me it's like I got the same hours as everyone else does, right? But it's like these things are important. I chunk out the time and then my gym is in my backyard. So I walk across, you know, the driveway and I got a wrestling room and gym and everything.

35:09 So it's like when I walk through that doors, it's like, all right, this is this is athlete Russell. I'm going back in and then I'm there 100%. Um I think most people just the biggest problem is they don't um when they're doing something, they're not doing it. Like we had one of my my mentors had had he wanted me and my team to do a time a time study he done this for. Yeah.

35:27 Kind of annoying like every five minutes you're like talking about what you're doing. And for me it was like like I got done. And I was like, "Wow, I got a lot done today." And everyone else in my team was like, "Yeah, I only I'm only working like an hour a day." I'm like, "What?" Like, I couldn't I couldn't fathom. And they're like, "Yeah, like between all the stuff, like I'm only actually getting an hour." And for me, it's like I was the opposite. Like I was like, you look at my day, like it is jam-packed. There's there's not there's not time. I'm just like

35:47 Yeah. There's no breaks. I mean, the calendar's lit up. Yeah. And so I think that's what a lot of people understand. It's just like it's it's like compartmentalizing the environments and then when you're in there like you got to be and that's how at least for me how I get how I get a lot of stuff done. No, 100%. Ed Mlette has talked about he's built a workday into six hours and he's got three work days to year one. And as much as I love the guy, I think he's so amazing. I'm like, you know what?

36:15 I don't want to outwork anybody anymore. I've I've served my time. I want to out delegate.

36:20 I want to out delegate and I want to trust people, but I hold them to the highest standard of what I hold myself to. And I'm like, I'm not being tough on you. I'm way harder on myself. Just understand,

36:30 everybody that I have interviews way better than I do. When I'm interviewing you, it's to see if you could deal with a guy like me

36:37 because I I might text you on a Sunday and I might need a meeting and it's tough for people because I'm trying to be

36:44 great at everything, but also I think there is seasons that we talked about. I got three repeat questions and we'll jump back into some more. Uh these are what I ask everybody. So, what's one gamechanging piece of advice you wish you knew in your 20s?

37:01 This is actually something you mentioned earlier. It's based on one of Ben Hardy's books, but the who, not the how. Um, for the first decade in my business, like I thought I had to be the guy who did everything. So, I learned all the skill sets. I learned all the things I needed to be successful. And, um, I would hire people, but it wasn't the same. It wasn't until um uh one of my now business partners, Todd Dickerson, uh he was an employee of mine working on stuff and then when we had the idea for ClickFunnels, he was like, "I want to do this with you, but I don't want to do it as an employee. I want to do as your partner." And I was like, "But I'm the guy. Like, I do everything." I had never had a partner like, "No, this is like" And it was um it was funny because like he lives in Atlanta. I live in Boyisey.

37:41 He was up in Boisey for a week because we were planning the next thing we're going to create, you know, and we figured we had the idea for Click Funnels. mapped it out and I'm driving back to the airport. That's when he tells me he's just like, "I don't want to do this as your as your employee. I want to do this as your partner." And it was all the, you know, I'm literally dropping off the airport. Say bye to him. And it's just like, uh, what do I say? What do I say? And and in that moment, I I like literally was the second best decision of my life outside of marrying my wife was like saying yes to him. And I was like, "Oh my gosh."

38:05 Like I realized now, like seeing now a decade later, like what we were able to create because he he had ownership, because he was, you know, all that stuff. It's like I wish I would have I wish I would have understood that faster like you said like in your business you have five corp whatever that is like like looking at businesses now like that's step number one now for me is like who are the who's the dream team we're we're assembling to be able to do the thing and being okay giving away mo you know a lot of what we're doing as opposed to trying to keep and hoard it all myself.

38:32 Yeah. You know well Richard Richard Branson does a great job because me and you had to hire bottom up. We we had to take the trash out, clean the toilets.

38:41 We were everything. I had to do inventory. I had to do payroll which I can't stand. I used to have to do accounting and accounts receivable and I hated it.

38:48 And all of a sudden I figured out what if you hire top down you got the best of the best.

38:53 Yeah. And they'll build the company for you. But they got to have a stake in the outcome too.

38:57 Yeah. And if you can't afford them and that's the thing people like well I can't afford someone. I'm like the the key is like you if you're someone who's a visionary you cast the vision and the people will come you know like like I have an idea working right now like I'm in the process of casting a vision. I'm going to go show a bunch of people and like I'll get the best people in the world to come part of it because like they see the vision, right? You think about

39:15 you got a track record. Yeah. But like I think the the right people are looking like I mean I look at Todd like Todd Todd was making a ton of money on his side with his own online businesses like just cuz he's a genius, right? Like he came worked for free for me for over a year because like he saw a vision. He saw you know I think that's what if you can cast the vision you get the right people even if you can't afford them at the time. And there's the EIP equity incentive program, Phantom Stock, that if you've got a plan to exit, it only works if they see the vision to where it's what's in it for them. And this idea of always thinking, if I were, this is EQ. This is like saying, "What are your dreams? What do you want?" And sometimes it's not money.

39:52 Sometimes it's financial fre financial freedom is money, but sometimes it's some of the guys I'm like, they'll walk into the training center, I'll show you next door, is they're like, I could just tell they're not they don't feel good about themselves. you know, they're overweight or their teeth need to fix. And if that that's their goal or just time with family, it's my job to kind of reverse engineer that for them

40:12 and get them what they want. And not everybody's created the equal. But if you really look and say, "Look, I'm here to um you could have anything you want in life if you just help enough people get what they want."

40:22 Yeah. Zig Zig. It's so true. Uh what millionaire habit sets you apart from the rest of us? What? Obviously, you you've got a really good schedule. You go all in on what you're doing. I've learned a lot, but is there anything outside of the norm that you think

40:40 it's just a really good tactic? I think for me it's like it's um obsession in a in a thing, right? Like I am not It's funny. I always joke with my wife like I'm really good at two things and that's it. Um and I think I I go really really deep on again funnels. Like there's no one on this planet that's gone deeper than me on that. like that I know that better than anybody in the world. Um and I'm not good at most everything else in my in my business and other things. Like I'm really bad at the other things, but like um I think for most people it's like they're they're trying to become super um good at all the things. It's just like um when I started hiring people and I started and you know it wasn't me juggling all the things or hiring people and I had this really cool spot where like where do I want to spend my time? I was like well this. And everyone's like well I thought you were the CEO of your company. like like yeah

41:25 but like just cuz that's like the title like like I want to I want to be building funnels and so we built a company around where it's like I can still be like the thing but like my my day job is in the part that like I'm obsessed with like I wake up every morning I get to think about it and talk about it and figure things out and we're creating new things and like it gives me the energy and I think um it's the obsession so you can focus on the thing that gives you the most energy you know what's your unique ability. Yeah. And that's,

41:49 you know, that's so powerful because I walk people like, "Why do you work so much?" I'm like, "I never I never go to work."

41:55 Are you kidding me? I had the best day. I mean, look, I'm doing a podcast now with you. It's It's phenomenal. Like, this isn't work. I'm curious cuz I want to talk a little bit about sales funnels, but I'm a home service, home improvement guy. So, I don't know if you could relate to that, but obviously, you know, there's this idea of building a thought in people's mind to remember who you are and let them get to know you. The wizard of ads, Roy Williams, talks about this a lot. He's like, they it can't it needs to be relational. So, I talk a lot about my mom worked three jobs when I was a kid. You know, let them know who I am. There's got to be a figure at the top. Uh but then there's got to be offers and the offers um it's very hard to differentiate yourself when you've got two Valp valp coupons out.

42:39 Yeah. So, if you had to think about it more of a home improvement, home service, because by the way, we're essential through COVID. By the way, nobody's telling their kid to be a programmer now because AI's taking that over. They're like, "Go into the trades."

42:52 Now, this Harvard money that Trump's talking about, he's like, "Let's put three billion into trades. Take it from Harvard." It's a thing. So, I'm just curious. I don't know if your mind's ever gone into this because it's not what you do day-to-day, but if you had to think about, you'd probably want to use more softwarebased because you get way more analytics and attribution from like Meta and so it's a little bit harder, but I've got 6,500 call tracking numbers.

43:14 I've got tons of different ways to book through schedule links, which I I've got perfect attribution. It's hard to do radio, TV, billboard stuff. Yeah. But what what would you do if you were to create how would you think about offers and like Clickfunnels in a way that it applies to like a conventional business like this?

43:33 Yeah, that's really cool. Um, do you do Valp packs, all that kind of stuff? I do Valpack, Clippers, Suroral Gold, like all of it.

43:39 Well, I thought those were I forgot about those and last week my wife had one and she's going through and she's pulling out all these things. I was like, "Oh, interesting." Like I know that was still a media source. Anyway, it's really fascinating. So for me it's always like um again I come from the Dan Kennedy world which is I think one of my unique things is that I started as an internet marketer. I joined his world and he's teaching about fax machines and direct mail and like

43:59 and affluent clients how to how to market to the affluent. Yeah. All these things I was I was like and at first I was like this guy's crazy like that this doesn't apply to me. And then later I was like oh my gosh like media is just media. Like that was the big aha I got from Dan was just like I kept thinking the internet was a business and it's not. It's a media source. Right? So you look at that it's like okay all media and then all media at the right price works right? So it's like if if you can make the numbers work in Valpack or classified whatever. So we test and try I love offline as well. You know what I mean? But then the goal for me is always like okay um my initial marketing message is you know one of the frameworks I teach all the time is hook story offers. I'm throwing out a hook to grab their attention so I can just long enough I can like tell them a story and the goal of the story is to increase the

44:38 perceived value they offer. Right? So on social media it's easy to make sense like everyone's scrolling like I'm trying to do something to grab them to stop the scroll. hook and then have a spot to tell them a story long enough that I can increase perceived value they think I'm going to sell. But the same thing would be true if I was doing val packs or if I was doing classified ads or radio or anything. It's the same thing like hook and then the hook goal of hook is to get them long enough I can tell them a story and then make them an offer, right? And so I would be trying to figure like how do I take them from these from uh legacy media to a spot where I can control the environment, right? I think about this all the time like especially in the internet world like people have their their controlled environment where they they control the thing like they're on their phone they're on their computer like they have

45:13 these these controlled environments where they're in charge and for me to have the ability to persuade and influence I need to move them out of those environments to a thing where I control the environment right because environment is like half of half of the game so it's like I'm pulling somebody from their computer to a webinar to a three-day challenge to a live event to a like so I'd be trying to get somebody from that whatever that is to a spot where I can talk to them long form right because Valpac you got a headline couple bullet points and CTA, how do I pull them from there to a spot where I can go long form with them? Because the more time someone spends and see with you, the more likely they are to buy, the more they'll be willing to buy, higher prices they'll pay. Um, and then if I control the environment, it's way better. So, for example, like we do in my world, I have a I have a three-day

45:50 event we do once a month. Um, and it's eight hours a day, and people are I can't I can't dedicate three days. And I'm like, you know, so we we convince them they do, but then after they sign up, the first thing is like I I like we drill them like do not watch this at your house at your computer. Like most people on their computer and then they got Facebook and Skype and Slack and Boom and their kid, you know, I was like, you need to get Airbnb. Like this is an this is an event you leaving. Go get Airbnb somewhere separate. So you're moving. So I'm trying to get them out of the environment they're comfortable. So this is an environment that I can actually control, right? So we move them.

46:19 I love that. Now we have a different environment. Now sales percentages, conversions, everything shifts because now I can the reason why we do live events, right? If I can get somebody to book a hotel in Orlando and bring 5,000 people in the room, my conversion will will be 100 more than if they're 100x more versus them sitting at home on their own computer where they control the environment. Um, and that's the reason why we're shifting environment so we can control the conversation, the narrative, the social proof, all those kind of things. And so for me, that's what I'd be thinking about is just like how do I get people from these legacy media to a spot where I control the environment. So now I can I can tell your story. You have more long form. You have all the things you need to be able to to persuade and influence.

46:53 Yeah. What what have you learned about these things as far as the environment when you bring them in? Uh I know Tony Robbins does an amazing job of like literally like you're buying that at the end. You're changing your life. Like I love the guy with the red shoes, how he's able to change the the perspective. You know what I'm talking about. But like

47:14 you know I know casinos pump oxygen in the air and they do certain things to make you want to stay. They make it really really like you don't know if it's night or day. But is there anything you found to make real events? I I love the Airbnb idea, but as far as bringing them in,

47:28 uh, is the seating a certain way? Is there certain things you is it roundt? Is it regular? Like what what is the best advice you have about events?

47:34 Yes. So, we do we do a big we've done 10 years ago. This is our last year actually doing our funnel hacking live event. We get 5,000 people in a room. Um, and there's a lot of it. I mean, from like the the ambiance, the room, the colors, the like all that kind of thing. But I think one of the the biggest things that we learned the first couple years we did events, we were very tactical like let's just teach tact because we're marketing nerds. And so like it was very much that. And then I remember um I think the second second or third year I had a couple friends who were not marketing people but they were they were using ClickFunnels but they're my personal development people and they're my friends. And so I like oh you should come and speak. And it was crazy because they would come and they would do the personal development things which didn't in my mind at first I'm like this is what does it have to do with it's all

48:12 fluffy and like I hate this. And what's crazy is that after that event, people started messaging me and they were like, they're like, I I came for one thing and I got something else. I thought I was coming for marketing. I got that, but I left changed. I was like, oh my gosh. Like that's like that's that's the magic sauce, right? And I remember Frank Kern told me this one time. He's like, at the time he had a $400 a month membership site and he was testing to try to get people to stick longer. He's like, I tested like 500 things. He's like, you know what's crazy? He's like, only one thing actually moved the needle. I was like, you know, I'm like, what was the thing? And he's like, um, I made module number one a personal development module. And he's like, he's like, no one wants to buy personal development, but like I kind of forced I kind of sneak attacked him on it and they went through

48:51 his personal development. And he's like, and then like I shifted their beliefs and then they stuck longer. And I was like, oh my gosh, that's the secret. And so our third event we did, um, this I was building my relationship with Tony Robbins at the time and and I asked him the same question. I was like, I'm doing these events. I'm teach I'm teaching people the exact same thing, same framework, same everything. I was like, "I can't figure out why like most like the percentage having success, most of them aren't." And he kind of laughed.

49:11 He's like, "Oh, it's because you still think that success is is from the tactics, right?" I'm like, "Yeah, we've got the best tactics in the world." He's like, "You understand like success is like 10% tactics. It's 90% psychology." He's like, "What's happening in their head is what gets them from being successful." And so he came to the next event, he did like a Tony Robbins like 5 hour like, you know, fix their fix their brains and like get people like fixing the psychology. And it unlocked people then to actually have success. And you look at like, you know, in our industry, we have the most success stories of anybody. We've got 3,000 plus people that have won our two comic club award.

49:41 We've got, you know, it's just like the numbers are crazy. But it came on the backside of like, okay, we're teaching the tactics that they want that are coming for, but we're we're spending time interweaved throughout on the psychology. And when we started weaving those two things together, um, again, people don't know that's what they're coming for, but then that's what they leave like I feel like I'm different. Like this is not what I what I thought. You know what I mean? That's

50:01 my first event. I got a great buddy of mine. and he's doing 150 million in plumbing in Ohio. And he goes on stage and I love the guy, but he's super unpolished. He's not a speaker. This is his first time. He's nervous as hell. He threw up in the back. And he's got this story about his son holding his son Chase up. They were living on his his sister's couch and his son would sleep on the couch. He'd sleep I kind of get emotional thinking about it. But he told this story and he's not a perfect speaker and he held his son up and said, "This is not the life we're going to live." And uh I mean I get teeyed thinking about it just because Chase just graduated. He's going to a master's degree. Dad covered the college but he doesn't like that's the deal with the mom. They're still good friends. Is I'm going to take care of us but I can't pay you much right now. They got to do they never got married. It was just a high school. And

50:50 um everybody in that room was changed by that story of like we're going to work no matter what. We're going to f He went bankrupt twice, failed. And I'm like, "Everybody pull out your phones and look at your Google My Business page." And like, you know, I'm like teaching T. I'm like, "This stuff will work. I promise you this is going to change your life. Get a review on every job with a picture in it." And I'm going, "It's still stuff I do." Like, I'm super tactical and um because I'm like, man, I listen to some of the do you believe in yourself? And like you look in the mirror and I'm like,

51:22 and and so I started doing those things and it makes a lot of sense. Like I just learned something super important because I I always invite those people that'll talk about like like being happy with yourself and I tell the story about like I like my cousin called me up and she's got a doctorate in like physiology and she goes you know how happy we are Tommy with you the whole family like you you've done so well and you're the biggest reader your podcast is amazing we all follow we call you for advice but she goes why don't you love yourself and I'm like what are you talking about Rachel And she goes, "Go in the mirror right now and take off your shirt." She goes, "You're probably drinking too much. I can tell by your skin." She goes, "Are you happy with the way you look?" She's like, and I'm like, she's like, "Really?

52:08 Look." And I'm like, "I I'm busy. Like, I I dude, I was 28% body fat, and that's the worst I'd ever got." And dude, that instant stab snap me out of it. And I look at people and I'm like, you know, there's no excuse. I'm like, if you're not happy with yourself, if you're content, but we always make these excuses and I just I was done with it. I'm done with the excuses. And I just I love telling stories and that's where I wanted to ask you is the best storytellers tellers win. I mean, I remember stories so well. If someone's on stage and they tell me a great story, so I started really talking about stories. Like I just listened to this the other day. When you should start out any speech, you should start out with once upon a time. And can you imagine you're 20 years old. Think about when you were 20 years old and like you tell this story and you have people the best comedians in the world, they have you

53:01 think about the situation like you're at the airport. How many people ever flow flows fly Southwest and all of a sudden you're like you're in that moment.

53:09 Yeah. And if you could put your if you could have people put themselves in your shoes and really apply it to their own life. So with storytelling, how do you even craft that story and message?

53:19 Yeah. So this is like my big three event. This is what literally we talk about because we talk about one to many selling and or sub we call let's call it subconscious selling because when you're selling to the masses especially online stuff like that it's different than oneonone right oneonone you give the opportunity to like ask them questions get feedback resolve their concerns but you're speaking like one to many you don't have that ability so what we do when we're crafting a presentation if it's a webinar or challenge or a video whatever it is right the question I'm asking myself is like what's the false belief they have inside their mind and the false belief is a subconscious belief right and the subconscious speaks in stories so it's like they have a story running. So, as soon as you tell them something, a story pops up in their head that's either positive or negative that's like controlling whether they're

53:56 going to listen what you're saying, if they're going to buy, they're not going to buy. Like, that story just magically pops up as soon as you start saying something, right? And so, if I know that, it's like, okay, I'm trying to get this person to buy something. I'm trying to get them to change, whatever. Um, no matter what I say, as soon as I start saying it, their subconscious is going to pop up a story about what they already believe. If that subcon if that subconscious story is

54:14 against me, I'm going to lose. So, when I'm building a story, it's not just a story to tell a story. It's like, okay, what's the story that I have that the reason why I believe this thing? And if I can tell the story in a more compelling way and I can convince them that my story trumps their story, the subconscious mind will literally take my story and replace their story with it. And that's what I'm trying to do. That's what like when I'm in an event in front of 5,000 people trying to sell something, that's all I'm doing. It's like, okay, so I literally map out here's the false beliefs they have. If I talk if I'm trying to get them to to do this or whatever the thing is, what are the false beliefs? And I'm like, why?

54:43 Like, why do I not have that false belief? And it's like, oh, because this is what happened to me. I'm like, okay, that's the story I'm telling. So, I'm telling this story and if I do it correctly, it's going to literally take the false belief that they have that's holding them back in life. It deletes it, replaces with mine, and now they have a new story. So, a good example, this is like a cheesy example, but I always joke with like uh network marketers, right? Like most people have like either positive or very negative experience network marketing, right? Um, and so uh I think about this like if if I came up to you or somebody I'm like, "Hey, want to join my new network marketing program?" Instantly there's there's a story like oh like I'm going to you know everyone's got a story. Um

55:19 you sell your friends and family. Yeah. And there there's your story. So we got it. So there's a story. Now the question is like why do you believe there's one or two reasons why you believe that? One is either you tried it and you had to sell your friends and family it sucked or your friends and family called you and it was really annoying. So like that's the story you have. So if I want to be if I if I'm a network marketer I want to convince you. If I no matter how hard I try to get you like no it you know that story is there and I'm never going to beat it. So I have to tell a better story. So, um, man, 15 years ago, I joined a network marketing company, uh, cuz someone got me into it. And I was like, I'm not going to do this. I'm I don't want to talk to my friends or my family like that. I'm introverted. Like, I'm not going to call my friends. And my friend was like, no, the coolest thing, you can

55:54 do this on the internet. Like, all you do is you set up a landing page and you say some information about it and then you drive traffic to it and then people who are interested will fill out the form and then you just call the people who literally raised their hand and said, "Yes, send me more information." And I was like, "So, I don't have to talk to my friends, my friends." He said, "No, you only talk to people who asked you to call them. That's it." And so I was like, "All right, let's try it out." So I set up the form, drive some me, some emails to it, uh, drive some traffic to it. People fill out the form.

56:17 I don't even want to talk to people. So on the next page, I have a video of me just like pitching it and I have a link down below to sign up. I started doing that. And in three months, I became the number one money earn the company. Never talked to a single human being, and I won a Ferrari. Here's a picture of me, my Ferrari. So I tell that story, and all of a sudden, you're like, "Oh, wait. You mean I could get the money from networking, not talk to friends?" And all a sudden that false belief you've had all a sudden's like trumped and all like, "Wait, I could do it Russell's way." And then all of a sudden I could do that. Right now they have a new they have a new belief, new story in there and now I own it. And so for me it's like what are the false beliefs? What is the story I have I can tell that replaces their false belief with a true belief that's empowering.

56:51 That's the game. So what this is genius. Walk me through I'm a big whiteboarder. Like big big big. So the first thing I write down on the whiteboard is

57:03 do you write the end goal? So p but my goal is to sell this and do you reverse it? Like if you were to just whiteboard with me.

57:09 Yeah, great question. How would you start this? I would start with um okay, so what's what's the result we're trying to get somebody, right? So they buy my thing, this is the result. And then second thing is like what are all the other things that people are selling to try to get that result? Like all the other potential options, right? So that's the first thing I was looking at. And then I'm trying to convince them that my like my the thing that I offer, excuse me, the map that I have to this result is the So for example, like people in my world come to me because I want to make more money on the internet, right? So it's like there's a lot of ways to make money on the internet. you could sell stuff on eBay, you could do, you know, like whatever. And I'm and I'm trying to convince you the funnel is the best way, right? So like that's my that's my version. So like funnels are the greatest way. So my entire presentation

57:46 is got to be designed in a way to get them to believe at the end of like of all the ways I could try to get that result, this is the best one, right? Um if they do that, then they're going to give me money. Like that's it. So then I break it down into like there's basically there's three core groups of three there's three core false beliefs that somebody will have when you're making a presentation. The first false belief is their false belief about is that vehicle the right vehicle that's going to get them the result. Second false belief is like if I believe that's the right vehicle like what's the internal fault like I think that's I think the funnels are great but I don't know if I could actually I'm not technic like whatever the the internal false beliefs and then third false beliefs um if someone believes first off I do believe that's the right vehicle I believe I could do it but then their

58:22 brain's looking for some escape route so it's usually an external false belief like but I don't know how to do that or I can't do it because of some external reason right so I always say there's like there's like the vehicle false belief the internal false belief and then the external so those are the three categories and inside I'm like, okay, what are all the false beliefs they have about funnels? Right? If I'm going to bring funnels, okay, so start thinking through that and then I'm listing out what are the stories I have that break these false beliefs. Now, number two, like if I get them to believe that, what's the internal false beliefs?

58:49 They're not technical. They don't know how to do it. They're they don't have time. Okay, what are the stories I have that'll that'll fix that or list out those three or four stories? And then external, who are they going to blame? What's the external? You know, what are the stories? And so that's my presentation.

59:02 And it's all stories. Yeah, pretty much. That's genius. So, you know, Jeremy Miner always says, by the way, he closes a large percentage of the room, but I think he does very well of getting the right people in the room. Uh, and Tony Robbins does the same thing. I think you do the same thing, is the 8020 role. And, uh, a lot of people are afraid. One of the things my my old COO, really great friend of mine, we're still very close. He did very well on the first exit. He's like, "Dude, you're giving away all of our freaking secrets, man." He's like, "We've worked so hard."

59:34 And I go, "But nobody's I I'll tell you how to get a six-pack. Why don't you have a six-pack?"

59:38 Like, you know how to get a six-pack. Calorie deficit. Watch your macros. Burn more calories than, you know, within six months you'll have a six-pack.

59:45 What are your thoughts about just giving it all away, but obviously you charge people to do it for them? Like it's a done for you package. What's your like thought process around that?

59:54 Um, yeah, I give it all away. It's so what what my belief is that people will spend more money for the same information packaged in different ways. So, like I give all my stuff, all my stuff will give away for free on my podcast. It's awesome. If someone wants to buy in a book, I have a book format. It's 10 bucks for the book. Like same information packaged different way. Then someone wants to come to a live event, same info. Like I'm teaching what's in the book. I'm It's a $1,000 version, right? They want to join my coaching program. There's a $25,000 version. It's facilitated differently than a $50,000 150 and $250,000. But the thing I'm teaching is the same frameworks. I'm teaching every single level. It's just packaged a different way. So if you want to if you want to watch it on a podcast, cool. If you want to read it in a book, cool. you want to come and work with me in my office and we're and we're going

1:00:34 doing figuring out but it's all the same like yeah all my stuff you can get for free or you can pay um and yeah I'm a big believer in that just people will want to consume it different ways and they're willing to to invest and they want proximity and proximity is you know that's what people pay more and more money for.

1:00:49 Well I I go see a trainer and I don't need to. I used to be a trainer. Yeah. And I just like it because I'll get a spotter and I'll get an extra scent. I'll do stuff I don't want to do. Yeah. Like I know how to train people. I know how to push myself. But it's still there's not a workout I could think of that wasn't better with my trainer.

1:01:06 Yeah. Because he's like, "Dude, turn it up." And he knows how hard but the best trainers in the world know exactly how hard to push you to where you're not going to stop. Because if you Some people just think I'm going to break this dude.

1:01:17 If Russell walks in, he's not going to be able to walk for two weeks. That's not how you should be a great coach. Yeah.

1:01:23 It's like try to break people. So there's this happy thing is feet. Everybody needs a different prescription.

1:01:27 All right. So this is the biggest thing on my mind is um the future AI is here. It's not going anywhere. It's actually going to start compounding. I think within two years u it'll start writing its own code better than anybody and it'll help shape the future. I mean there's that video out there of if AI was going to take over the world, how would it do it? It's like we'd put it in your pocket, we'd write all your songs, we'd give you all the information and you'd ask for more. We'd even put uh chips in you. Yeah. not the mark of the doub beast and all that but you know if you could regulate your blood and it wasn't like um but what do you think I mean it's such an omni thing now like people are like well you got to be on Pinterest are you on house are you on Insta Tik Tok tell me you're on LinkedIn are you still do and it's like that Reddit's the new big thing and it's like okay like now there's AI and now there's

1:02:20 chat bing Gemini and we can keep going but what do you think the next five years look like?

1:02:26 It's it's uh it's exciting. It's scary. I think um I I'm nervous for like I mean you you said half an hour ago about programmers. It's like in two years from now I'll be say I want eBay and it'll code eBay. I want Clickfunnels. It'll build Clickunnels. So for me as a software guy like okay that's that's scary, right? Um I think a lot of jobs it's like people aren't going to need lawyers or accountants or most those kind of jobs like I can I can have

1:02:54 or realtors or any Yeah. Yeah. Like all all those things start so so it's it's scary for people who like have who aren't used to change and stuff. It's exciting for those who are just like oh my gosh this is the change right. So for me it's like the the place in my mindset's going like where's the opportunity? The opportunity is in creating and building things that have network effect, right? So for for example, like if if every single person on the planet like ask Chad GBT to build them eBay, there's going to be 10,000 eBay, but people are still going to go and list their stuff on eBay. Why? 100 million people a day to log in.

1:03:24 There's a phone. That's the that's it's the network effect. Like it's that. So it's like knowing that it's like the thing that's going to be the most valuable in the future is people like us gathering people. the network like it's communities, it's personality, it's connection it's

1:03:39 and the the people who figure that out are the ones who are going to win. The people who don't are the ones who are going to lose because information will become is is going to become a commodity. Like right now I can I can ask GBT any topic I want and it builds me a custom course on the fly and then I can upload another GBT and it'll read it to me and it's not but it's about to be.

1:03:57 Oh yeah, it's it's insane. It's like like I can get a custom course anything. So why do people buy information? Well, they're buying it because in in five years from now, they're buying it because they connect with you as a human. They they like, know, trust you. And number two, you've got a cool community they want to be around. Like the network like that's and so for everyone, it's like if you're building something right now, realizing the info is going to be less valuable, software is going to be less valuable. Um, brand, personality, community, network effect is going to be the most valuable. So, it's like building stuff in that through that lens where things are going.

1:04:28 Yeah. No, it's interesting. I I really like that perspective. It's it's excellent advice. The best I've heard yet. Give me one book that you didn't write or or or two or three that are game changers that are like, "Dude, this will change your life that that obviously the Bible's important. We all know like The E-Myth Revisited. He's been in here before."

1:04:45 Oh, yeah. But but like is there anything that that's not like mainstream that you are like game changer?

1:04:51 Oh man, I love books. So I have about 18,000 books in the last three years. All first editions, manuscripts. Like I collect rare books. I

1:04:57 Yeah, I know that. Yeah, I'm a little bit of a nerd that way. Um, so Elsie Lincoln Benedict, most people know who she is. We're actually republishing her book right now, hopefully out of next month or so. But she wrote a book set. It was a little book. She she was she lived in the 1920s. Um, she was speaking in arenas full of women. Um she spoke over three million women at a in like a couple year period of time but she was filling arenas back in the 20s and she would teach personal development and uh she would she would teach these different courses and then she she'd sell she sell she'd speak a big room sell an event small I just like what all of us are doing nowadays she was doing it in the 20s and she had an event she did called how to get anything you want and then she made a book series based on that and it was these little tiny books and I found a rare first edition copy it's been out of print for forever and so

1:05:43 we're bringing it back and That's probably the most fascinating, coolest book I've I've found of all these books that I read.

1:05:50 I want to buy one of the first copies. I'll send you a copy because if you read it, it'll it's uh it's insane that she wrote this 1920s like it's Anyway, so that's in fact Napoleon Hill in his in

1:06:02 Napoleon Hill and Dell Carnegie same era. Yeah. Thinking in verse Napoleon Hill talks about this. He's like there's this woman she's filling up stadiums. He's talking about her. He was like watching this. He's like how is she doing this and no one's ever heard of her today. So, she like that book's insane. Um, and then my favorite Napoleon Hill book cuz I he's he's my favorite author. Uh, Outwinning the Devil is insane. Um, I I'm obsessed with that book. I actually got the manuscript from that book from the foundation. So, I've had a chance to read like the original pages from his typewriter.

1:06:28 I love it, man. So much fun. Last thing I always do is we talked about a million things. Um, I've got so many notes, so many things to implement. Uh, maybe there's something we didn't talk about. Maybe there's Oh, well, first and foremost, I got to let people know what's the easiest, best way to get a hold of you and what's coming up that people should get involved in.

1:06:45 Oh, yeah. I mean, you can follow me socially if search Russell Brunson all the places. But, um, in my YouTube channels, I actually each week I'm bringing in my old rare books. Like, like I spent 1.5 million for this book. Let me tell you the story. So, like that's if you get into old books and stuff, it's my YouTube channel. But, uh, the best thing we do is uh, I do an event about once a month called selling online where we teach people this like the mass persuasion. How do you sell one to many? How do you move people? And so it's a hundred bucks. It's a three-day event on sellingonline.com. It's the cheapest thing we do and it's uh probably the best thing we do. So if someone wants to plug in my world, that's the best place to go because you'll get indoctrinated on how to how to sell. Not like, you know, like I as Jeremy yesterday, he's all oneonone sales. Like this is this is not oneonone

1:07:26 sales, this is one to many sales. How do you craft presentations in a way to persuade masses and get them to buy from you? And it's it's really fun. I love it.

1:07:32 I love that too. I'll definitely go through it. Um the the trick with me is get it on the schedule like today. So it's like get the they get the timeline. People are like we'll get to that and it goes somewhere to die under their pillow. So what do we talk about? Anything you want the audience to hear that we didn't talk about. Final thoughts.

1:07:50 Um I think I think for most people it's just most people in the world are dabbling. They're not obsessed. I think I think a lot of times it's looked down upon like, "Oh, this guy's obsessed with what," you know, and like I think if people find the thing they're passionate about and then just like put on blinders and just become obsessed, become the greatest in the world at that thing, you know, that's where I look what you do like garage doors like in infinity years if someone came to me like this is what I'm going to be building like that makes no sense and look what you build. like it's obsession that's deeper and I think if people will be willing to let themselves do that cuz I think culturally there's a stigma about like

1:08:24 you know that person's obsessed it's like a negative thing it's like no like the greatest things happen people that are obsessed like pick something you love and just become obsessed like become the best in the world at like tell my kids this I don't care what you do but whatever you do like like try to be the best at that thing and like read the book study it like get to the spot where like you understand it deeper than anyone else and if you do like you know it'll change everything the thing that I became sus was 20 years ago no knew what a salesunnel was. Like it was the dorkiest thing, but for some reason like I just like this is the thing. This it got me so excited and I just kept going down the rabbit hole.

1:08:54 Potato potato potato guns. Yeah. 20 years later it's like we built an industry based on this thing that nobody even knew before. We built you know uh you know Click Funnels. We've done over a billion dollars in sales on our platform ourselves. Our clients have done like I think 14 15 billion in sales on the platform. It's just like because I was obsessed with this nerdy thing that no one cared about. Like be obsessed and be okay with it and become the best in the world at what you're doing. You know, last thing I'll say is uh a good buddy of mine, I've worked with him for a long time. He's just the greatest human being. I love the guy Jody Underh Hill. He's like,

1:09:22 I'll tell you, Jody, I haven't seen him forever. He's like, Russell is a genius. He's like, when we worked under him, um we didn't know what it was going to become. Like, he's just persistent. He's obsessed and he had the greatest things to say. So, he's a great human being, and I love the them and their family.

1:09:40 Yeah. So, uh Vanessa, the whole family is amazing. So, I appreciate you being here, brother. It means a lot to me. I'm glad you made it out. And um

1:09:48 anything I could ever do for you, you let me know. And uh hopefully the audience took a ton from this. I'm going to get this on the Home Service Expert podcast as well. And I hope you have a great day and a great week. Thank you. All right, that's a wrap.

Questions about this episode

Who speaks in "Marketing Like a Billionaire: Inside the Mind of Russell Brunson"?

Tommy Mello (Host), Russell Brunson (Guest).

What is "Marketing Like a Billionaire: Inside the Mind of Russell Brunson" about?

The discussion centers around Russell Brunson, a leading figure in online marketing and co-founder of ClickFunnels, who emphasizes the importance of marketing over sales. He shares his journey from a young entrepreneur experimenting with various business ideas to mastering sales funnels, ultimately creating a multi-million dollar software empire that transformed digital marketing strategies.

What is mentioned in this Home Service Expert episode?

10 people, works and ideas are mentioned, including ClickFunnels, .com Secrets, Selling Online, Outwitting the Devil, Facebook, Amazon. Each one on this page links to its own page with every episode that mentions it.

How long is "Marketing Like a Billionaire: Inside the Mind of Russell Brunson"?

The episode runs 1 h 10 min; the transcript is about 18,008 words in 191 timestamped sections.

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