Unlocking the Secrets of Cold Calling with Peter Roth
From Home Service Expert
Peter Roth, CEO of Scalify, shares his expertise in sales and business, discussing innovative marketing strategies for the home services industry. With a diverse entrepreneurial background and a focus on building high-performing customer service operations, Roth emphasizes the importance of exploring alternative marketing avenues beyond traditional methods.
Key Takeaways
- Leads are flowers, don't forget to water them or watch them wilt; call them back!
- Entrepreneurial blunders turn into blessings: call centers thrive where solar struggles fell short.
- Cross-industry ignorance: HVAC knows Angie; roofers ask, 'Who's Angie?' Ignorance isn't always bliss.
- Speed to lead: Quick callbacks transform costly leads into golden opportunities; don't let them die.
- Discoveries that aren’t rockets: Cold callers beat the tech buzz, proving phones aren’t just for apps.
Who is mentioned in this episode?
9 people come up, including Peter Thomas & Noreen Roth, Chad Peterson, Dale Carnegie.
- Peter Thomas & Noreen Roth (Person)
- Chad Peterson (Person)
- Dale Carnegie (Person)
- Jonathan (author of Built to Sell) (Person)
- Lance Bachmann (Person)
- Tanner Chidister (Person)
- Tommy Mello (Person)
- Paul Kelly (Person)
- Jeremy Miner (Person)
Mentioned in this episode
- Scalify (Company)
- inbound marketing (Concept)
- predictive dialer (Concept)
- CPA (Cost Per Acquisition) (Concept)
- outbound telemarketing (Concept)
- speed to lead (Concept)
- PE (Private Equity) (Concept)
- Angie's List (Company)
- CAC (Customer Acquisition Cost) (Concept)
- Thumbtack (Company)
- 100 Million Dollar Offers (Book)
- A1 Garage Door Service (Company)
- Built to Sell (Book)
- VA (Concept)
- scalifyco.com (Company)
- IBITDA (Concept)
- LP (Concept)
- Kirby (Company)
- Parker and Sons (Company)
- The Home Service Expert (Company)