Origin Story | This American Life | Episode 535

From This American Life

Little-known and surprising stories of how all sorts of institutions began. 00:00 Prologue: Host Ira Glass talks to business professor Pino Audia and Fast Company magazine columnist Dan Heath about corporate creation myths and why so many of them involve garages. (7 minutes) 07:31 Act One: Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads...