Mascara

Type: Product

As of November 2026, Mascara has been mentioned in one podcast episode on Not Gonna Lie with Kylie Kelce (Feb 2026). Used in the Covergirl ad read as Kylie's last-minute pre-record routine and product category.

Mascara is a cosmetic commonly used to enhance the upper and lower eyelashes. It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. The most common form of mascara is a liquid in a tube with an application brush.