Story Brand
Type: Book
As of November 2026, Story Brand has been mentioned in one podcast episode on Home Service Expert (Feb 2026). Central marketing framework discussed; Brian Soy is StoryBrand certified and credits it with driving growth and messaging clarity.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
| Mentioned in | 1 episode on 1 podcast (as of November 2026) |
|---|---|
| First heard | Feb 2026 on Home Service Expert |
| Author | Donald Miller |
| Published | 2017 |
| Publisher | HarperCollins Leadership |
| Subjects | Brand name products, Advertising, Selling |
| ISBN | 9780718033323 |
| Genre | Brand name products, Advertising, Selling |
Who talks about Story Brand on podcasts?
Story Brand came up; the most recent mention was Feb 2026 on Home Service Expert.
What is Story Brand mentioned alongside?
Story Brand is most often mentioned alongside Brian Soy, HVAC and Search Light.
Influence on: Brian Soy
Mentioned together: HVAC, Search Light, Customer Experience, Rolex, Transparency, A1 Garage Door Service, Kick Charge, Trade Secrets, Morris Jenkins, American Greetings