BATNA

Type: Concept

As of November 2026, BATNA has been mentioned in one podcast episode on The Diary Of A CEO (Dec 2025). Allison Wood Brooks recommended it: We talk about this as the best alternative to a negotiated agreement, a BATNA. You want to strengthen your BATNA.

In negotiation theory, the best alternative to a negotiated agreement (BATNA) is the most favorable and independent course of action a party can take if negotiations fail, aligning with their interests in the absence of a deal or an agreement. BATNA serves as an evaluative standard and a driving force behind effective negotiation strategy. A party should also consider the impact of the worst alternative to a negotiated agreement (WATNA), and care must be taken to ensure that deals are accurately