ZOPA

Type: Concept

As of November 2026, ZOPA has been mentioned in one podcast episode on The Proven Podcast (Sep 2025).

The zone of possible agreement (ZOPA), also known as zone of potential agreement or bargaining range, is the range of options available to two parties involved in sales and negotiation, where the respective minimum targets of the parties overlap. Where no such overlap is given, in other words where there is no rational agreement possibility, the inverse notion of NOPA applies. Where there is a ZOPA, an agreement within the zone is rational for both sides. Outside the zone no amount of negotiatio