Transcript

HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055

From Code To Winning · Episode page · Watch on YouTube

· 53 min · 11,371 words · 133 timestamped sections

This is the full, timestamped transcript of "HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055", an episode of Code To Winning published September 19, 2025 (53 min, about 11,371 words). It mentions 28 people, works and ideas, including Omar Elatar, The Passionate Few, Grant Cardone, The Code to Winning, Resourcefulness.

What this episode is about

The content explores the journey of Omar Elattar in building a successful business podcast by interviewing billionaires, emphasizing the transformative power of decisions and mindset. He shares his personal story of overcoming obstacles, driven by a desire to understand the differences in mindset that lead to success, and highlights key figures he has interviewed along the way.

Key takeaways

  • Desperation and inspiration are life's twin engines; fuel them wisely to drive your dreams.
  • Same skin, same sun—yet some thrive while others survive; the secret lies between our ears.
  • Your decisions shape your destiny; each choice is a brushstroke on the canvas of your life.
  • Networking isn’t just a skill; it’s a masterclass in turning desperation into opportunity.
  • Living your dreams vs. merely dreaming? It often boils down to a single audacious decision.

Who speaks in this episode?

  • KG (Host) · 21 min speaking
  • Omar Elatar (Guest) · 32 min speaking

What is discussed, and when

  1. – 5:00: Grant Cardone, Omar Elatar, The Passionate Few, The Code to Winning
  2. – 10:00: Omar Elatar, Dave Thorp, Tesla, Inc.
  3. – 15:00: Grant Cardone, Hot Cheetos, BYU, Johannesburg
  4. – 20:00: Grant Cardone, Hot Cheetos, Beverly Hills, Fredo Lelay
  5. – 25:00: Grant Cardone, Beverly Hills, Hot Cheetos, Quest Bars
  6. – 30:00: Joe Rogan, Tom Bilyeu, Beverly Hills, Impact Theory
  7. – 35:00: Conor McGregor, Audi
  8. – 40:00: Impact Theory, Jeremy John Mary, Romania
  9. – 45:00: Romania, Joe Rogan
  10. – 50:00: Omar Elatar, Grant Cardone, Resourcefulness, Patron Tequila
  11. – 53:03: The Code to Winning, The Passionate Few, Resourcefulness

Notable quotes from "HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055"

  • Of you living their dream, and the version of you that's not is the decisions you make. That's it. I drove 3 and 1/2 hours to Beverly Hills to wait outside of a restaurant that…
    about Grant Cardone · at
  • Ladies and gentlemen, welcome to another episode of the code to winning insights you need today to seize the world tomorrow. Today we actually have an amazing guest. Many people have been.
    about The Code to Winning · at
  • Business leader and entrepreneur. So if you are curious in those department this is the episode for you. So without further ado, Omar Elatar aka Omar the Rockstar.
    about Omar Elatar · at
  • Pitch black early in the morning Beverly Hills that interview. But see what's the strategy is like Tom Billu had a show called Impact Theory. So, if I get Tom and he gets a…
    about Tom Bilyeu · at
  • Specifically, so this is actually a cool story about karma. when I started the show early on, I had this awesome kid named Jeremy John Mary. he reached out to me. I think at…
    about Jeremy John Mary · at
  • The entire Impact Theory team with the link to the site with references and testimonies and ideas and all this. He ended up going to work for Tom at Impact Theory and ends up…
    about Impact Theory · at
  • You probably won't do it. And D plus he's on house arrest in Romania, so you'd have to go there. And I was Well, I was Well, that's not a problem. we could fly there, but like what would it No,.
    about Romania · at
  • We ended up splitting AdSense revenue on YouTube 50/50 right down the middle. And so I didn't have any money, but I had a crew that was bought in. So when I had a guest, when I…
    about Resourcefulness · at

Who and what is mentioned in this episode?

People

  • Omar Elatar — Person · Main guest · 3 mentions · first at
    Explains how he built The Passionate Few by using resourcefulness, relentless outreach, and 'leapfrog' networking to book high-profile guests.
  • Grant Cardone — Person · Referenced guest / case study · 10 mentions · first at
    Central example of Omar Elatar's early 'leap of faith' booking strategy—waiting outside a Beverly Hills restaurant to pitch and land a pivotal interview.
  • Tom Bilyeu — Person · Referenced guest / strategic 'kingpin' · 1 mention · first at
    Omar Elatar frames Tom Bilyeu as a 'category king' whose show (Impact Theory) provides access to a broader guest network; also tied to Jeremy John Mary’s career path.
  • John Paul DeJoria — Person · Referenced guest / example of assistant-gatekeeper · 2 mentions
    Used to illustrate that booking ultra-wealthy guests often depends on winning over assistants and personal networks rather than social media reach.
  • Jeremy John Mary — Person · Referenced connector / case study · 1 mention · first at
    Omar Elatar describes mentoring him early; later Jeremy becomes a key connector through Impact Theory, enabling introductions that lead toward Tate's circle.
  • Joe Rogan — Person · Referenced benchmark / attempted booking · 3 mentions · first at
    Serves as an example of a high bar in podcasting and a story where Omar Elatar tried a VIP meet-and-greet approach but failed to book him.
    Him. I could send a press kit, blah, or I saw that he was doing a stand-up comedy show in LA, so I bought a VIP ticket to the meet and greet, right? Then he could just go…
  • Conor McGregor — Person · Aspirational target · 2 mentions · first at
    Omar Elatar describes actively pursuing McGregor and meeting his manager 'Audi' in Las Vegas as a serendipitous networking moment.
    I've been working on getting Conor McGregor on the podcast and a lot heard you were talking about that in one of the Tate interviews that you had last year.
  • Ed Mylett — Person · Referenced guest · 1 mention · first at
    Mentioned as a high-profile guest Omar Elatar booked; obtained via referral from Grant Cardone, illustrating 'leapfrog' networking.
    There. Just to show you the level of like inner anxiety and what but the fire in me was so strong. Andrew Tate, Grant Cardone, Ed Mlet, Luke Belmma, one of my favorite Patrick…
  • Dave Thorp — Person · Referenced coach · 1 mention · first at
    Credited as Omar Elatar's life coach who reframed heartbreak into a 'breakthrough' question that catalyzed the podcast vision.
    And my life coach said, shout out Dave Thorp. He said, Omar, if life was perfect, what would happen next?
  • Audi — Person · Referenced gatekeeper · 1 mention · first at
    Identified as Conor McGregor's manager and CEO/owner of Paradigm Sports Management; Omar Elatar meets him by chance in Las Vegas to advance booking efforts.
    Airport, at the very tail end, someone else is actually leaving at the exact same time. It ends up being a gentleman by the name of Audi, who's Conor McGregor's manager. He's a…
  • Patrick Bet-David — Person · Referenced guest · 1 mention · first at
    Named as a 'revolutionary' founder/guest example to illustrate Omar Elatar's guest roster and networking reach.
    In me was so strong. Andrew Tate, Grant Cardone, Ed Mlet, Luke Belmma, one of my favorite Patrick Bed David founders like just revolutionary names I gave you. How did you manage to convince these people to jump on your podcast?
  • Luke Belmar — Person · Referenced guest · 1 mention · first at
    Listed among notable guests Omar Elatar booked, used to demonstrate the caliber of his network.
    Grant Cardone, Ed Milelet, Luke Belmma, one of my favorite Patrick BD David.

Companies & orgs

  • Tesla, Inc. — Company · Career background (guest) · 1 mention · first at
    Omar Elatar cites working at Tesla as his last job before starting the podcast, marking the transition from employment to entrepreneurship.
    Ever pursued, but I didn't quite live it to fruition. And so, fast forward in my early 20s, I was working at Tesla. well, long story short, a girlfriend broke up with me and…
  • BYU — Company · Host background organization · 1 mention · first at
    The host references graduating from BYU while describing choosing solar sales over a Wall Street path.
    New York, Wall Street. I finished an internship and I was going to get a full-time offer after I graduated in BYU.
  • Fredo Lelay — Company · Referenced company (origin story) · 1 mention · first at
    Mentioned as the company where the Hot Cheetos creator worked as a janitor and pitched the CEO—used as a hustle/underdog parallel.
    The young man you once were. because he was once a janitor at Fredo Lelay who cold called and pitched the CEO of Fredo Lelay for the Hot Cheetos idea which ended up being the…

Products & tech

  • Hot Cheetos — Product · Referenced product / booking story anchor · 4 mentions · first at
    Used in a story about pursuing the product's creator through repeated speaking events, illustrating persistence and appealing to someone's origin story.
    Was so compelling to me that whatever the obstacle, I was willing to go through it. even the creator of Hot Cheetos, I went to like four or five speaking events, waited till he…
  • Quest Bars — Product · Referenced product (story detail) · 2 mentions · first at
    Mentioned as part of Omar Elatar's ex-girlfriend's preferences and as context for connecting to Tom Bilyeu/Quest founder narrative.
    My ex-girlfriend at the time, she loved Grant Cardone, she loved Hot Cheetos, and she loved Quest bars. And so, you see where I'm going with this?
  • Patron Tequila — Product · Referenced product (credential of guest) · 1 mention · first at
    Used to establish John Paul DeJoria's stature as founder of a major brand, reinforcing the caliber of guests Omar Elatar can book.
    Wealthiest man in America not too far from here John Paul Deoria he's the founder of Patron Tequila and Paul Mitchell shampoo and conditioner not one but two multi-billion…
  • Paul Mitchell — Product · Referenced product (credential of guest) · 1 mention · first at
    Paired with Patrón to emphasize John Paul DeJoria's multi-billion-dollar brand-building success.
    Wealthiest man in America not too far from here John Paul Deoria he's the founder of Patron Tequila and Paul Mitchell shampoo and conditioner not one but two multi-billion…

Concepts & topics

  • Resourcefulness — Concept · Core topic · 2 mentions · first at
    Presented as the key meta-skill enabling Omar Elatar to build a production team and book major guests despite debt and lack of capital.
  • Mormon — Concept · Host identity context · 1 mention · first at
    The host links being Mormon to mission/service culture and door-to-door sales familiarity, contextualizing his solar sales background.
    License from there cuz I lived there for 3 four years, but like Utah because I'm Mormon as well. That's my religion. So, naturally, we serve our service missions. Right. After…

Places & events

  • Beverly Hills — Place · Key setting (booking stories) · 4 mentions · first at
    Appears repeatedly as the location where Omar Elatar pursued guests (Grant Cardone restaurant stakeout; early-morning Tom Bilyeu recording).
    Of you living their dream, and the version of you that's not is the decisions you make. That's it. I drove 3 and 1/2 hours to Beverly Hills to wait outside of a restaurant that…
  • Romania — Place · Key setting (Tate interview) · 3 mentions · first at
    Central to the Andrew Tate booking story: Tate is described as on house arrest there, requiring Omar Elatar to travel to record the interview.
  • Johannesburg — Place · Host background location · 1 mention · first at
    The host states South African origin and specifies Johannesburg, creating rapport with Omar Elatar's mention of South Africa/Elon Musk.
    Johannesburg, Ptoria, Cape Town.
  • Miami — Place · Context location (guest residence) · 1 mention · first at
    Mentioned as Grant Cardone's home base, contrasting with Omar Elatar living in LA and motivating the Beverly Hills stakeout.
    Will be worth it. Later this will be worth it. One of the examples for those is for example for Grant Cardone. He lives in Miami. I live in LA. So, I saw that he had flown in…

Media & podcasts

  • The Passionate Few — Media · Core subject (guest's show) · 2 mentions · first at
    Omar Elatar's podcast is the primary object of discussion—how it was launched, produced, and used to attract elite guests.
    Guest, this is the episode for you cuz I have one of the OGs of networking in the studio today. He's the founder and also the host of the passionate few podcast which is one of…
  • The Code to Winning — Media · Episode platform (host show) · 4 mentions · first at
    The episode is recorded for this podcast; the host frames the conversation around tactics for networking, branding, and booking guests.
  • Impact Theory — Media · Referenced show / network hub · 3 mentions · first at
    Cited as Tom Bilyeu's show and a strategic 'hub' whose guest ecosystem can be leveraged; also where Jeremy John Mary worked.

Full transcript with timestamps

It started uh at the intersection of desperation and inspiration, right? And I think most people at some phase of their life feel those two things in varying degrees. And I think um what they do with that combustion ends up determining their life. I was obsessed with why some people made of the same skin, flesh and bones, same toolbox, their life sucked, and other people were living their dreams. And all the variables are all the same. We all have the same sun shines on us all. The same wind blows on us all. So the difference was up here and I think as a young kid I just became obsessed with finding out what are they doing differently in here to to do that whether it be uh on the pitch in sports and business and life etc. So, as a young kid, I I had the inspiration. I tell anybody that's never gone to uh seminars, they say decisions shape your destiny. And Tony said, "New decisions equal a new life." Right? The

only difference between you, the version of you living their dream, and the version of you that's not is the decisions you make. That's it. I drove 3 and 1/2 hours to Beverly Hills to wait outside of a restaurant that Grant Cardone and his wife were at and pitched him about getting on the podcast when he got out and he said yes. Right. Like talk about leap of faith. I had a beat up 2013 Toyota Corolla. I parked it around the corner because I was embarrassed and I couldn't afford ballet. I even borrowed gas money to get there. Just to show you the level of like inner anxiety and what but the fire in me was so strong. Andrew Tate, Grant Cardone, Ed Mlet, Luke Belmma, one of my favorite Patrick Bed David founders like just revolutionary names I gave you. How did you manage to convince these people to jump on your podcast?

Ladies and gentlemen, welcome to another episode of the code to winning insights you need today to seize the world tomorrow. Today we actually have an amazing guest. Many people have been reaching out to me and asking me questions about, hey KG, how you getting this certain guest as a you know podcast interview? How you getting this person? How you networking? How you doing this thing? How you getting reach? If you are curious in building your personal brand, building rapport, getting high quality guest, this is the episode for you cuz I have one of uh the OGs of networking in the studio today. He's the founder and also the host of the passionate few podcast which is one of the top business and entrepreneurial podcast. The link will be in the description section for you to subscribe. some of the most high quality guests not only the United States but also abroad and I'll tell you who I'm talking to as well. Um also um

business leader and entrepreneur. So if you are curious in those department this is the episode for you. So without further ado, Omar Elatar aka Omar the Rockstar.

My man, thank you for having me on the show. Love that intro. That was great. Appreciate you man. Thank you so much for taking the time. Um, apologies for a bit of the arrestment. Um,

No, it was good. I love it. Uh, I love it. Success loves speed and, uh, I know what it's like to be on the other end of trying to get interviews, so I always appreciate it when I see, uh, hustlers doing the same.

No, I love that so much, man. And I I've been so curious. And, you know, um, your podcast is not only is the quality guests, it's just the the unique formation of it of how, you know, you showed me an intro trailer before we started right now. Mhm.

Thumbnail, like description, everything is such a drawing kind of podcast. But before we dive into that, I want to kind of find out

where did this formation and ambition of young Omar come from? Yeah. So, it started uh at the intersection of desperation and inspiration, right? And I think most people at some phase of their life feel those two things in varying degrees. And I think um what they do with that combustion ends up determining their life, right? Uh for me early on, I always grew up I was always a dreamer. I always wanted to dream and didn't want to just leave it a dream, right? I went to my first soccer game or football match depending on where you're watching uh in California with my father and I saw these professionals playing soccer and it was for the first time in my life. I couldn't believe those dudes are getting paid to play and they're made of the same skin, flesh, and bones as me and you. How do I do that? How do I get paid to live my dream? Because I saw so many people struggle financially, struggle in life, etc. So, as a young

kid, I became obsessed with bridging the gap. How did a regular person that's made of the same skin and bones as me and you end up owning these buildings or end up driving these red fast cars or end up with these beautiful women or end up doing what they love? I was obsessed with why some people made of the same skin, flesh and bones, the same toolbox, their life sucked and other people were living their dreams and all the variables are all the same. We all have the same sun shines on us all. The same wind blows on us all. So the difference was up here and I think as a young kid I just became obsessed with finding out what are they doing differently in here to to do that whether it be uh on the pitch in sports and business and life etc. So as a young kid I I had the inspiration and uh we can talk about a series of events in my life that led to me having you know for example as a kid I got into soccer and I wanted to be a

professional and then I got into skateboarding I wanted to be a professional skateboarder and then I got sponsored and got some momentum in in in that and then uh I got into acting and film making and then after that I would try all these different things and so I was always getting momentum but I would always plateau and then kind of self-sabotage. So, I found myself in my early to mid20s kind of frustrated by the fact that I had tasted every dream I ever pursued, but I didn't quite live it to fruition. And so, fast forward uh in my early 20s, I was working at Tesla. Uh well, long story short, a girlfriend broke up with me and this was really the impetus of where the podcast started. We can get into it, but it was like I'm giving you the context of the roller coaster from childhood to like late teens, early 20s. Okay.

I was trying all these things and uh you know up and down and up and down and then I hit rock bottom uh in my early 20s and ended up going to a Tony Robbins event.

Awesome. Awesome. And I think the Tony Robbins event I noticed when everyone has ever, you know, been to those events. Was that very transformative for you that when you decided to make that decision for yourself?

Incredibly transformative. I tell anybody that's never gone to uh seminars, um they say decisions shape your destiny. And Tony said, "New decisions equal a new life." Right? The only thing the only difference between you, the version of you living their dream, and the version of you that's not is the decisions you make. That's it.

The blood looks the same. Uh your skin looks the same. Uh your biology and cells look the same. The difference is the decisions you choose to take. And so I remember there was a shift in me at that event because I was sitting next to a gentleman who um who was uh he was probably in his 20s like maybe late 20s and I saw on his income that he wrote down on a on a exercise Tony Robbins had us do where he said write down your current income and then write down your dream income.

My current income was I don't know maybe 30 to 50k a year and my dream income was like a 100k a year. That was like the dream. That was like, oh my god, 10,000 a month or 100,000 a year would be unbelievable. And I peek over at my my paper, right? Proximity is power. I peek over at the paper of the gentleman next to me and his income is currently 400 and something thousand and his goal is a million and he's only a couple years older than me. And I'm like, how is his current income that he's unhappy with four times my dream income? I couldn't fathom that. Like, how? But we're sitting right next to each other at the seminar, right? This is the power of seminars. So I asked him a question and I said uh you know excuse me sir hope you don't mind me asking but I saw in your paper that uh you know your your income was X and you're looking to do this. If you don't mind me asking what do you do? He goes oh I'm in sales. So I

said what kind of sales? He said I'm in solar sales. I sell solar door too. And uh long story short I end up hitting up a conversation with him and I was desperate at that time because I had like I said I had success in soccer but then I stopped. I had success in skating. I got to work for Rob Derick at the Fantasy Factory. I got to travel all over the country. Got free stuff from Nike. Got to go to Nike world headquarters. But before I could turn pro, I got into just, you know, self-sabotagey behaviors. And the dream the dream didn't come to fruition. So again, I'm communicating this to illustrate to people that like it like I understand what it's like to actually it's one thing to dream and not get close. It's a whole another thing to dream, get close, and fail several times over, right? right? Cuz it's like you're almost there making it to the pro leagues but not quite. So it becomes a

lot of inner doubt, frustration uh with self, etc. And so long story short, I hit it off with this guy and two weeks later I'm knocking on doors in the hot heat selling $30,000 solar panels for 100% commission to people who don't want me there uh for the dream of, you know, making making some big money. Uh I excel there for a couple months and then I get uh almost a year. I did really well and then I get recruited to Tesla uh which ended up being my last job before I started the show. But that was the kind of impetus of the the roller coaster journey. Um and you know and then I did well at Tesla. Uh and then my girlfriend and me broke up, quit my job at Tesla.

Uh I hired a life coach and he said I was devastated, heartbroken, depressed. And uh my life coach said, shout out Dave Thorp. He said, "Omar, if life was perfect, what would happen next?"

If life was perfect, what would happen next? Because you get to choose. Does this breakup mean a breakdown or a breakthrough? Nothing in life has any meaning except the meaning that we give it. And so often in life, we assume meanings and our emotions follow the meanings we give it. But the meaning we give the experience becomes the experience more than the experience itself. I know that sounds wordy, but in short, he was trying to get me to turn my pain into power, to control the narrative. right now I have all this frustration, this combustion from the heartache. What am I going to do with it?

Uh and so that was the impetus um of uh we ended up having to sit down and um he said, you know, if life was perfect, what would you do next? And I said, I don't know how this would work, but I would I closed my eyes and I said, I would make millions of dollars. I would inspire millions of people and I would surround myself with some of the most inspiring human beings on the planet. Now, it makes sense uh cuz it all happened. Uh but at the time, I had no clue that it would happen. But I I I got clear and convicted first. And then um once that was locked in, just the fire burned so hot that I just took massive action to make it happen. Even though I had no clue what I was doing, no money, was $30,000 in debt. I mean, you talk about um just winging it into existence.

Uh that was pretty much how it how it happened. I can get into it, but that's the kind of impetus.

I never even knew you sold solar, man. I did sales solar for three years in the Bay Area. Matter of fact, I think

Oh, wow. Yeah, I was in the Bay Area. You knocked doors? Knocked doors? Oh, yeah. You're from Utah?

Yeah. A lot a lot a lot of my uh That's the industry. So, Oh, I'll uh license from there cuz I lived there for 3 four years, but like Utah because um I'm Mormon as well. That's my religion. So, naturally, we serve our service missions. Right. After our service mission, um I didn't even live in the country. I'm from South Africa origin. I was in cousin earlier.

Where? Johannesburg. Johannesburg. I'm a big boy. I've been there. It's beautiful. Johannesburg, Ptoria, Cape Town. Beautiful.

People don't even know Ptoria, you know. So when you say Ptoria, Cape Town, those are our capitals, but Johannesburg is our New York City, but Ptoria is our DC, obviously.

Yes. Absolutely. But yeah, same thing. Solar just completely changed my life. Sales because I've always had the the passion for always going out there and, you know, and interacting, engaging, selling, selling a product.

But um that was my first six-figure income. Actually, it was from there cuz I was supposed to do an internship in New York, uh, Wall Street. I finished an internship and I was going to get a full-time offer after I graduated in BYU.

And then I was like, "No, let's let's try the solar thing," which is a big risk sometimes, you know.

How did you get into it or who planted the seed? Okay, good question. I had roommates that were all from Idaho. Great start. So, I'm at the point I'm doing this internship and it's like the nice thing is that Bloomberg was offering like it was during co time. So they offered like accommodation, Manhattan, they offered like um Uber rides, everything was like given there. They paid us super well. I think it was like 45 bucks an hour, which is amazing.

Yes. But the problem is that I kept checking my friends stories and I'm like these guys are golfing and they keep I keep seeing them on the leaderboard making like 10k, 15k, and in the summer they make like about like six figures, right?

The math is not mathing. And so I roommed with them. I got back after my internship and um long story short I was like no I'm going to give this thing a shot and then that's one thing led to another that's how I became lived there for a while um then end up moving back to like Utah.

So you knocked doors. Oh, I knocked doors brother. And and yeah, that thing for me was like probably the most transformational experience ever because the rule was knock a 100 doors a day and then it was try to get a hundred nos a day. And I just remember how brutal it was to just like 8 in the morning, 9 in the morning, you get up and there's no commission, no guarantee of money. Your bank account could be negative and you have to go knock on doors for people who don't want you there. Talk to them. Is this solar?

Well, not exactly. It's more clean energy solutions, right? Uh, you know, this is totally different than solar

energy metering program. You know what I'm saying? Exactly. And so, but it taught me how to be quick, how to be on my feet. I'm so glad I'm past that phase. And I remember having conversations with myself thinking this will be worth it later. This will be worth it later. And I would sort of I've always done transcendental meditation. And so I would always try to sort of transcend the moment and think to myself like like pull myself out of the moment to later like later I'll end up in a better situation and this will all be this will all be a funny story later that we talk about

in the moment I have to live it. Um but I always had like a vision that would make the temporary sacrifice worth it. even when I was getting big names, right? Even when it came to hunting the big names, like the way I got Grant Cardone was when I started the show, uh my ex-girlfriend at the time, she loved Grant Cardone, she loved Hot Cheetos, and she loved Quest bars. And so, you see where I'm going with this?

Exactly. Uh in my heartbroken mind, cuz I was always a little bit of a playboy earlier when I was when I was younger. And so when she broke up with me, that was the first time that, you know, at the time my young ego was like, "How dare she break up with me?" You know, um and uh I was just so devastated that I ended up um using that as motivation to do really hard stuff that in the moment was hard, but I would just tell myself later this will be worth it. Later this will be worth it. One of the examples for those is for example for Grant Cardone. He lives in Miami. I live in LA. So, I saw that he had flown in to Beverly Hills and uh on the on the background of his Instagram story, uh Elena was saying like, "Hey, Grant, are we still going to XYZ place for dinner?" So, uh he's like, "Yeah, yeah, babe. We'll be there at 8:00 Beverly Hills." So, I drove 3 and 1/2 hours to Beverly Hills to wait

outside of a restaurant that Grant Cardone and his wife were at and pitched him about getting on the podcast when he got out and he said, "Yes." Right? Like, talk about leap of faith. I had a beat up 2013 Toyota Corolla. I parked it around the corner cuz I was embarrassed and I couldn't afford valet. I even borrowed gas money to get there. Just to show you the level of like inner anxiety and whatever. But the fire in me was so strong.

Partially because I had these big dreams, but the other part of me was like, "Oh, this ex-girlfriend broke up with me. God, wouldn't it be so cool if she would just go, what the how did he I leave him?" And now he's like, "What the?" You know, that thought was so compelling to me that whatever the obstacle, I was willing to go through it. You know, um even the creator of Hot Cheetos, I went to like four or five speaking events, waited till he got off stage. Um he said no every time, and then the third or fourth time he said he said, "All right, man.

I'll do your podcast without me even asking." Uh just cuz he appreciated the hustle. Right? I told him, "Consider me the young man you once were." because he was once a janitor at Fredo Lelay who cold called and pitched the CEO of Fredo Lelay for the Hot Cheetos idea which ended up being the multi-billion dollar product. So anytime I was in a position like that, I would always just try to appeal to the um to the younger version of them because all these people that we look up to, man or woman or whatever, there's always somebody in the story that gave them that chance, that disproportionate opportunity. So I try to always speak to that uh and capitalize on that

uh as quickly as possible. But but yeah, that that was kind of what knocking doors taught me is just how to be relentless with knocking on doors.

No, man. I I like that story so much. And you know, it's interesting cuz um everyone's got their different ways of of connecting and networking and getting people as as guests as well. But one thing is a common denominator is the fact that there's a hustle behind it. Whether it's like a cold DM, whether it's, you know, working through PR, whether it's like getting like a team, but it's just always being relentless in the pursuit to try and reach a certain goal and get them, you know, the certain guest. Whatever it takes.

Whatever it takes. That's that's my attitude is whatever it takes. Even with my team members, um I learned in the military, um I was never in the military. My cousin was, and he told me there's this great saying in the military that um exists a path to every um destination. Mhm.

And it's just a matter of are you willing to find it? There is a universe. Who's somebody your dream interview? Like to anybody on earth. That's

Elon Musk. And one of them is a guy that you got that I'm going to talk to you about.

Top G himself. So those are my two main ones. Elon Musk cuz he's a South African right?

Pritoria boy, right? And Top G is Top G. Right. So So for me, uh Top G was one of them as well. Shout out Tate. Um but but yeah, getting him was awesome. I'm happy to talk about that. But um for me the attitude is always like whatever it takes like gun to your head mentality like if you had to get Elon Musk in the next 30 days or there was radical consequence you have to not you want to or you would hope to or it would be cool or want but if you [ __ ] had to had to what would you do and the idea you know your brain is like a chat GBT mechanism you know if you say like oh how could I get Elon is very different than what's the easiest way to get Elon the next 30 days for 30 minutes of his time leveraging an existing network of people that I already have. The better you input something into your system like chat GPT, it'll give you an answer.

Exactly. If I say, "What color are your socks right now?" You don't have to answer it. Your brain automatically answers it. And so I have found that the better you prompt yourself with urgency, radical urgency, the better ideas you get to close close those gaps. So it sounds kind of fufu, but it's worked for me. uh because you think of very different ideas in very different uh emotional tempos when when you set an intention for a big interview or whatever it is.

Which kind of segus to what I'm about to get into right now. Andrew Tate. Yes. Grant Cardone, Ed Milelet, Luke Belmma, one of my favorite Patrick BD David.

Yes. Look at that industrial like founders like just revolutionary names I gave you. How did you manage to convince these people to jump on your podcast?

Uh, you can give a brief one before I go to Andrew because Andrew is going to be a specific one I want to talk to about that one.

Yeah. Um, so okay. So we said Cardone, Milelet, Bet David. Bet David Belmar and Tate. Okay. So for Cardone, I mentioned that he um

he was in the Beverly Hills. I went to the restaurant. I waited outside. I pitched him and he goes, "You you drove all the way here just to pitch me to be on your podcast?" I said, "Yes, sir. Absolutely. Consider me the young man you once were." He goes, "Uh, he goes, "You got a business card?" You know, everybody usually fakes that they have a business card, even though they don't, but everyone does the thing. So, I did the thing and somehow I had one and I and he goes, "I like you, man. You're prepared." So, I gave him the card and he goes, "I'll put you in touch with my assistant."

And um, sure enough, he puts me in touch with his assistant. His assistant says, "Can you do next week Wednesday?" I said, "Yes, absolutely." I had no money. I had a load of things on my schedule Wednesday. Cleared it. Uh I had no videographer, no connection to videographer, no money to pay videographer.

Is it Tony Anne? Uh no. Although that sounds familiar. Tony Russo, like Italian kind of lady. I I

Oh, the assistant. Yes. Yes. Now that's his current assistant. Yes. At the time it wasn't, but um now now it is Tony. She's awesome. I love her.

Um but uh but yeah, at the time it was Kate or Katie, but um but anyways, they uh they they said, "Can you do it here?" I said, "Yes, absolutely." Called all my friends, found a videographer. Um he said it would be 550 for the shoot. I said, "Absolutely, no problem. Is it okay if I pay you on a net30 invoice?" Um he said, "Yeah, sure." So I got basically that allowed me to float the 550 uh to to film the podcast. So, we film it and then I call uh a bunch of real estate offices. Um, and I say, "Hey, I'm I just did an interview with Grant Cardone. I'm looking for a sponsor for the episode if you'd be open to cover it." Um, and you don't even have to pay me directly. Just pay them the fee. I'm not going to make any money on it. We'll put your logo on it. So, if you watch that Grant Cardone interview, you'll see a real estate company's logo in the intro. So, my first episode ever was sponsored, right? So, um, a lot of

this stuff I just learned through the school of hard knocks, just imperfect, radical, urgent action. And, uh, we end up I show up to Malibu. I'm nervous as as hell. Um, and and I remember I borrowed my dad's like slacks and shoes. Um, I had a buddy drive me cuz I didn't have gas money. Like, I was really in a tough place at this time. And, uh, we do the interview and he ends up saying, "Hey, is it cool if Elena hops on?" So, it's me, Grant Cardone, Elena Cardone, and we're doing this interview in Malibu overlooking the water.

Um, and it ends up at the time comes out, ends up being the most watched and downloaded Grant Cardone interview of all time, like in the world.

And so, right off the bat, boom, I'm 2019 right? I'm in business. Something like this. Maybe 20 Yeah, this is 20 maybe before that even maybe 2018, 2017 maybe.

You had a very good one. I watched the one who when he came three four months ago when he was talking about the governor.

Yes, that was a recent one. Yeah. And Grant since has become a client and friend and and and uh he's referred to some awesome people. But yeah, that Grant Cardone interview just performed really well. So instantly in the industry I had clout, you know, instantly. Um and I learned that strategy from a mentor of mine named David Lee. It's called the leapfrog theory whereby let's say there's and he learned it because he's one of the largest uh um luxury watch dealers in North America.

And so the leaprog theory simply states that by getting a kingpin you can get the whole crowd. So instead of trying to get a 100 people, get the one person that allows a hundred to come to you. And

speaking about that, have you noticed in sales and when I was in New Jersey sales it was the same thing. We looked for the main person because it was a big Indian community. Yes. We looked for like like the alpha Indian guy because we know word of mouth nobody's going to buy pest control from any other person unless he gives a go-ahad. So you get him get him the biggest discount you even if you make a loss knowing that he can give you referrals through the WhatsApp group but then that brings money coming in flow as well.

Correct. Correct. And and and uh and I learned that in solar too is if you're in a neighborhood and you're trying to sell something, go to the biggest house. Cuz if you sell the biggest house, everyone else is going to be like, "Oh, well, if he did it, right?" But I think it's a misnomer. Most people think, "I got to I got to work my way up. I got to do a 100 small podcasts and then my 101 I can do Cardone." It's all made up. It's all made up. Um and so I just leaprogged theory to the top. Right to the top. I said, "Okay, who can I I rather do five podcasts with humongous names than 50 with people that nobody knows."

Bingo. So, I did uh so I got Cardone. Uh Cardone uh introed me to Ed Mylet. So, that's so that was a piece of cake. And then by then I had uh uh the creator of Hot Cheetos, Tom Billu, founder of Quest Bar, billiond dollarar founder of Quest. I DM'd him like 15 times. He never responded on Instagram. And then uh one time he just out of nowhere he just responded and he was like um yeah sure uh meet me at my house. I think we met him at like 3:00 or 4 in the morning in Beverly Hills. That was the only window he had available 4 to 5:00 a.m. It was pitch black in Beverly Hills. His assistant staff, everybody was on set.

He was ready to go and we filmed it in pitch black early in the morning Beverly Hills that interview. But see what's the strategy is like Tom Billu had a show called Impact Theory. So, if I get Tom and he gets a bunch of guests, now it's a lot easier to get all of his guests if I you see what I'm saying. So, I was playing chess from the very beginning by getting these these category kings.

Um, so that's how I got them. Uh, and to be honest, a lot of the other ones, um, I have a lot of stories of people I didn't get, right? I tried to get Joe Rogan one time, right? Gun to your head mentality. If I had to get Joe Rogan, how would I get it? Well, I could email him. I could uh send a press kit, blah blah blah, or I saw that he was doing a stand-up comedy show in LA, so I bought a VIP ticket to the meet and greet, right? Then he could just go straight to the show, ask him directly. So, like I think a lot of people just assume that there's all these layers of complexity.

Uh but it's all made up. The rules are there are no rules. So, I went up to Joe and I uh tried to get a podcast with him. Didn't work out, but I rolled the dice.

Yeah. Um Jerry Seinfeld, I have countless stories. I'm glad you mentioned the the Joe Rogan thing because sometimes people just think there's like this

thing that Omar just gets whatever he wants. Like it's just it's like a dice like he's just going to get every single person but they don't know there's a hustle behind the fact that you kept trying to push for these certain guests but like Joe Rogan didn't go through but the attempt was there. So you have to be able to put your eggs in the basket and you have to go for it. It will work out most of the time of course and because of the experience and what you've gained it's been easy over time but you have had nos.

Oh so many more nos than yeses. uh including I almost got people may not believe me but I guess time will tell uh I almost got President Trump right before the election. I was this close to getting him. Um

and I want to talk about how you got to the Maraago party but that's another topic after the tape one.

Yeah, absolutely. And then uh we just uh got um in touch with Tony Robbins because I went to a restaurant at the Palm Beach Grill where Tony and his wife love to go to. That's ironically why I went after a recent um Tony Robbins event. And uh I I think I we met our mutual friend uh Lada there.

Yeah. And uh a few days later I end up going to this restaurant and Tony and his whole family are there. And I was joking with my friends. I imagine we run into them. And we ran into them. And so in my head I'm like oh my god I don't want to be rude but this is the king Tony Robbins who changed my life. Oh my god. So I'm thinking I'm thinking I'm like what am I going to do? I don't want to go up to the table. I don't want to be rude. I don't want to be you know I don't want to interrupt the guy. So I'm thinking I'm thinking I'm thinking I go bingo.

Why don't I just pay the bill? So, I call the waiter over and uh and uh it's crazy. I run into Tony Robbins at this Palm Beach Grill restaurant and I'm like trying to get in, you know, I'm trying to find a way in. I I end up thinking, "Okay, let me talk to the manager." Asked the manager to come over. Um there was like 15 people in this party and I said, "I'd like to take care of the bill." And she goes, "U just Tony's or the whole party?" Cuz it's like 15 people. it's and this is a, you know, nicer restaurant. So, it ends up being like a few thousand on the bill, but I said, "Screw it. I'll do it." So, I end up paying the bill and uh it was straight out of a movie. Uh I write the the waiter says, "Is there any note you want to write?" So, I said, you know, "Hey, Tony, thank you so much for all the impact you've had in my life. Was just at the seminar. If it wasn't for you, I wouldn't be living my dreams with the

podcast that I have." um something to the effect of uh it would be an absolute dream to have you on one day, right?

And so the waiter goes over to Tony, takes the bill, sees that we paid, he reads the letter, and now Tony Robbins uh at this restaurant. This is literally um it's crazy. It's one of the most surreal days of my life. We run into Tony at this restaurant. We take care of the bill. The waiter drops the bill and tells Tony Robbins and his family like, "Oh, it was taken care of with this note that I wrote him." So Tony Robbins stands up and and looks back and calls me over to the table. And now in my head, I'm like, "Oh my god, did I just chess move this universal thing of like not wanting to go to Tony? And now I took care of him and his whole family.

So the preframe is not I'm a fan who's a taker, but I'm a giver. And now he invites me and our party to the table and now I'm at Tony Robbins table and I'm like, "Oh my god, how is this happening right now?" Um, for people who don't care for Tony Robbins too much, they may not appreciate it, but to me that that is like the guy who changed my life. And uh, so I'm sitting at the table and I'm talking to him like this and we're talking back and forth and and um, you know, we're just having a great chat and I'm asking him questions about business and this and he goes, "Well, have you thought about this?" Half of me is listening to him. the other half of me can't believe that this is real life right now. I want to hold on to the moment, you know. And uh and uh he said, "What's the name of your podcast?" And I told him and we went back and forth and he goes, "All right, man. I'll tell you what. I'll do your effing podcast." And

in my head, I was like, "Oh my god, this was like my biggest dream in life to have Tony on the show." So, um, you know, sometimes it's, um, it's radical and perfect action, but honestly, I'm a big believer in energy, man. Um, we just got back from Las Vegas and I was telling my cousin, I was traveling with my cousin.

Um, you know, a lot of times, like I believe in like tuning yourself like I believe everything is connected.

And if and if you tune to the energy, things will come to you. A lot of us assume that there's no magic in life. I like to rely on the magic. I like to lean into the magic. Uh bank on the magic in a kind of way. Right. So, long story short, we were just at Encore. I've been working on getting Conor McGregor on the podcast and a lot heard you were talking about that in one of the Tate interviews that you had last year.

Yes, that's right. That's right. Put a round table with with the with the two of them. Trust me, I listen to your stuff.

Yes. Absolutely. Yeah. So, fast forward. It's a story that's very inspiring. It's his it's his grit. It's his people can relate with it like what you're mentioning. people can see like, oh my gosh, this guy was a plumber whose girlfriend took care of him, but he just he foraw what he became and what he is today is because of something that was visualized way before what it is and emotionally intensified.

Exactly. So, we were in um we were at the Encore Win Hotel in Las Vegas. I was debating which hotels to go to and my intuition always tells me proximity is power. So, we end up going there and yeah, we meet some great people, run into some great friends and business colleagues and all that. And as we're leaving to go to the airport, at the very tail end, someone else is actually leaving at the exact same time. It ends up being um a gentleman by the name of Audi, uh who's Conor McGregor's manager. He's a CEO and owner of Paradigm Sports Management. And uh and I recognize him cuz I've been trying to get Connor on the show forever. And he's walking literally, I mean, you couldn't coordinate it any perfectly. And he's walking in the best of moods out of the hotel and I said, "Excuse me, Audi." He goes, "Yeah, man.

Hey." And we start talking. We get his uh email, we exchange information, and now we're working on getting him on the show.

Uh, you know, and and and so there's like so many examples of this where it's like if you tune to the energy, a lot of times initially you got to fight for it, but a lot of times things start coming to you. The way I think of it is kind of like this is going to sound kind of foofu, but I feel like like if you think about life, right, this thing we all call life. Um everything you want has to go to somebody.

Mhm. Right. Somebody has your dream bank balance. Somebody has your dream wife or husband. Somebody has your dream car. Somebody has your dream business. Somebody has your dream podcast. Like somebody will have it. It will exist. It will exist. Why not you? Why not?

It's got to go to somebody. And so in my mind, it will go to the person that is most tuned energetically to it. The person who is tuned and is moving in the direction of it most frequently. The universe has to reward it to somebody. So I just do everything in my power to be that somebody for my dream. Instead of thinking of it in a ah what are the odds or what are the right somebody your same height your same um blood vessels skin tissues organs etc is going to live your dream will it be you so powerful

so so to me I just obsess over that um and if you energetically live in that I'd feel like um it has to go to somebody so your best bet is is tuning to it

the reason I pulled this up. Um, I I couldn't agree more. I love that you spoke about energy and an unwavering confidence knowing that you can actually get there. So, I have a dream list that I did way before I even started the podcast and I'm like, I'm not going to change it, but I got to share with you a few of the names over here as well.

Elon Musk, Cristiano, Sue Ronaldo, LeBron James, David Beckham, you got Tate, Patricep is the richest South African guy. What's his name?

Uh, Patric Matzipe. He's like a billionaire like in back at home. Um Ronda Brin I was close with this one number eight Jordan Peterson and matter of fact it's been it could be guess scheduled for like April I mean sorry in September time David Gogggins and Sir Alex Ferguson but my point is um the dream list when you spoke about the energy same way when I started the podcast people are like hey listen start with your local people I'm like no ways like I need to start with the big bang and you know when I before I got Andy Elliott who was at that time and is still the fastest growing sales train in the country right now and everything that you just said is I couldn't agree more. Yeah.

However, I still feel like, you know, Brad Lee was one of my mentors in in Vegas time and he helped me get Andy and from Andy was easy to get like Katon Hoskins the muscle and then from then was easy to get David Meltzer who had 100 million, lost 100 million and then gained it back again. But like everything is like that ripple. Everything you just said is a testament.

Yes. But now I still feel personally, you can agree, you can um obviously disagree with me on this. There's certain levels I feel like that can get you. Now the Tates,

yeah, getting someone like that, what techniques did you use to bring one of the most viral persons in the world in the studio cuz he is on my dream list. So

yeah. Yeah, Tate was crazy. Uh well, one it goes back to the initial thing of like said it with emotional intensity. Like a lot of times it's delusional. Like even when I try to get Trump, I'm fully aware it's delusional. But what's step? What's the step? I don't know. It's the it's the imperfect stupid steps that we all think like no, it can't be that easy. Right? So for me, I just like for Trump, for example, and I'll get to the Tate thing, but it's the same philosophy. I just go, okay, okay, so who's his point person? Okay, his point people are XYZ. You can find it with a little bit of digging. Okay, cool.

What's their Instagram? Oh, on Instagram, they only have 5,000 followers. Let me follow him. Let me comment on uh his PR person's thing. Oh, they respond to that. Oh, let me have a conversation with him. Let me see if I can hop on a phone call. Let me Right. So, it's just baby. So, it's being able to see this big complex. I'm going to interview the leader of the free world and inspire millions of people. No, let me just find the guy who's in his ear who I can. Right. So it's just breaking it down to the ridiculous, right? And then moving in that. So that's the kind of like framework of it. As for Tate specifically, so this is actually a cool story about karma. Um when I started the show early on, I had this uh awesome kid named Jeremy John Mary. Um he reached out to me. I think at the time he was like 17 or 18 years old. He was a fan of the show. And at the time we offered consulting calls um that I was doing cuz

we were getting so many people like, "How do you do the how are you getting big names? how are you doing this? How are you building your brand? So, we started offering consult. I started doing him for free initially, but then we got so much demand I started charging. And uh there's this kid who was like 17. He didn't have any money, but I could just tell he was like really sincere in his message. He DM' me on Instagram, I believe. And I said, "Sure, I'll hop on a call with you." This was a long time ago. This was years ago. This was before the show really blew up. It was maybe a year or two in. And um but it but it ended up paying off later. uh which is a huge lesson I've learned about being cool to people on the way up because they'll open doors that you couldn't even imagine down the road. Uh and that ends up being the bigger thing by the way. Uh but only time will reveal that. But anyways, so I hop on this call

with him and um he's like, "Dude, how do you do this? I want to do it." At the time, I think he was living in Canada. So I give him this advice and he's like, "Dude, thank you so much. This is super helpful." Um, and I basically just told him like just do whatever it takes to, you know, whatever you want, just do whatever it takes. That's my favorite line, whatever it takes. So, he wanted to work for Tom Billu. So, he made a website uh called uh something like uh uh Tom Billu, please hire me.com or something like that and uh cold emailed the entire Impact Theory team with the link to the site with references and testimonies and ideas and all this. He ended up going to work for um uh Tom at Impact Theory and ends up being my inn um because like I said when Tom had the show he has all these humongous names.

So Jeremy ended up working at Tom Billu and helping coordinating a lot of that stuff. So now anybody I want to intro to that's ever been on Impact Theory, fast forward one or two years later after that phone call is wide open because I planted a seed early on. not intentionally to like get something out of it, but because I added value later. And so he uh offered to connect me with Jason Waller. Jason Waller is uh Tate uh Andrew and Tristan's best friend,

Justin. Justin Waller. Uh and uh yeah, Justin Waller. So they introduced me to him. We end up doing a podcast with him that ends up doing great. And uh we're walking back to the elevator and uh I said um I said, "By the way, Justin, out of curiosity, I mean, I know everyone asks you uh but you know, what would it take to get a pod with Tate going?" And he goes, "Oh man, you're effing crazy. Like, you probably won't do it." And D um plus he's on house arrest in Romania, so you'd have to go there. And I was like, "Well," I was like, "Well, that's not a problem. Like, we could fly there, but like you know, what would it No, what would it take? like what would make it interesting for him and um so he said let me ask him we'll talk about it and I said okay so I got his contact followed up two three times kind of followed up and um and they said well hey you know if you'd be willing to um come to Romania to do it um maybe

there's a way we can do it and so long story short we just kept pursuing that took months of followup and follow up and follow up and then one day we get an anonymous message that's just like hey what's up G and uh it was the top G himself and we end up coordinating with his team set it up ended up flying my my whole production team to Italy and Romania and uh we went to the Marouch Hotel which is I I got the biggest most badass suite in all of Bucharest Romania couldn't even believe it and coincidentally his timing would have it.

I interviewed him in the same room that Piers Morgan uh interviewed him. And uh it was literally uh a week before he got arrested again. So the timing was unbelievable.

And so I'm sitting there with him. He walks in. He's got like five bodyguards. Um comes in armored vehicle comes in top-notch. Aura, next level, like insane Aura, right? Uh and everyone is just like, "What the is he doing here?" here. And in my head, I'm nervous as hell, man. I mean, I'm pretty calm, cool, composed, but I'm nervous as hell. I didn't sleep well the night before. Um, got a lot of, you know, business and hiring and firing stuff, like all sorts of normal stuff going on. And, uh, yeah, he just comes in with bodyguards, five armed bodyguards, literally one stood at the door the whole time. And I sat down and they asked for a bunch of black coffees and fruit to be there. He arrived right on time, sharp on time.

And uh and yeah, we ended up staying down for 5 hours and doing that interview. Smoked a few cigars. Uh the hotel said like, "Hey, there's a fee. You're not allowed to smoke cigars." He said, "Don't worry about it. I'll pay it." And uh yeah, we just smoked cigars for 5 hours and he drank like four or five uh black coffees cuz he he fast all day. He just eats once in the evening. So he just ate poked at some fruit, ate a bunch of coffee. We did that interview and it ended up getting millions of views and downloads and and all this stuff and uh we've kept in touch and he's become a cool homie now. So

dude, that's that's powerful. That's one of the things that and I think the same thing Justin Waller was meant to come to Salt Lake and cuz he one of my my second guest they're close friends. They were promoting Lamborghinis and stuff like that. Katon Hoskins you probably know him. Yeah.

And so he like when Justin Waller was around there, he was back and forth Salt Lake and when I went to Miami, I just missed it as well cuz I was in Miami for a short time.

And so when I just keep hearing the stories now, I want to ask a question for me personally and how you can help me improve on this aspect.

The the the thing about the guests I've been getting, everything it's been my own direct reach, which is isn't bad, right? But how did you end up forming a team, especially ones that can do what you do? In other words, that have that grit, that have that hustle, because the I don't mind hiring, getting people. It's just that, man, I sleep four, five, four hours a day every day because I'm DMing. I'm cold call. I'm doing like I'm getting the PRs. I'm meeting at events. I'm doing the VIP. But it's like I'm not just going to pay someone that's going to just push a button email. I don't do email. You got to go, you know, beyond just like the normal email. So that's my question again, like how did you end up getting a team that had the same vision and drive that you have to try and get the big guests that you currently have?

Yeah. So it goes back to the gun-to-head mentality, right? Like that's always my that's a phenomenal question that I racked my brain about for for a long time. But um I have found that most of the hardest questions to answer could be answered with that framework gun to your head mentality. If you had to solve it today, what would you do? Infinite resources. You'll find that money you don't even really need. Um, so what I did is I just go, what success leaves clues, why reinvent the wheel? I just go, who's the best in the world? So I found out who Joe Rogan's interview booker was, Googled his name, found his name, reached out to him, offered to pay him for his time to book for me.

Like just everything in the universe has shortcuts like that. Um, so I tried that and then I found uh Kelly Clarkson's booker. She has a talk show. I found her booker, reached out to him. Uh, I reached out to Tom Billy, former podcast booker. I I I just look at anybody who had a successful show, find the behind the scenes of who's running it, and then try to either um pay them for an hour of their time or pay them to consult my team on how to do it. So, I just find people who are already doing it uh and then pay them to get in on the action with us. And a lot of times, you'll be blown away at how inexpensive it is compared to what you think it is.

Powerful. That's powerful. Now, I wanted to actually read this question out um like personally because I feel like some people are struggling trying to get like those first few guests in the early days when you had no major guests or audience. How did you convince highle people? And you gave the Grant Cardone example and from then everything just was a ripple effect, right? It wasn't like but how you end up like convincing bigger people cuz people listen.

It's still hard. I mean there's still always levels of people that you have to convince. Um, I like to my favorite thing is just bring up all the objections in advance

because it shows them that you're aware of their concerns. So, for example, even with Grant, when I went up to him, I said, "Hey, Grant, uh, cuz what were what were his objections? One, I don't have a show. Who the f are you? Number two, who's this for? Number three, how long is it going to take? I'm on vacation with my family. Number four, what do I get out of it?" Right? Like, why what's the benefit to me? And number five, can I trust you? Right? So, I know that those are his, right? So, if I if I if I in 90 seconds can say, you know, hey, Grant, by the way, you know, I'd love to um have you on my podcast and I know I know I know I know normally you'd never do a podcast like this. The show's too small. I know you're in town with your family, but um I have a show that's launching. It's in pre-production. It wasn't in pre-production, but I had to say something so that it show right. So,

I said when we launch, we'd love to have you in the lineup and we'll promote your 10X book. I know you would normally never do this and I know I don't have a large audience, uh, but I would love to come to you, be in and out in 90 minutes, and help you promote the new 10X event you have coming up. Um, if you'd be open to it, we'll do whatever it takes to keep it super easy on your schedule. You don't have to go anywhere. We'll come to you, make it easy. All right, that's another thing. Logistics. One of the biggest things that helped me get big names is I always went to them.

I never had a guest come somewhere. Um, because that in and of itself has tremendous friction. Now we now we do that obviously but in the beginning it was always we'll go to them and the the language was always like hey we'll be in and out in uh 60 minutes right so cuz then in their mind they just have to put it on the schedule it's not as stressful for the assistant and a lot of times the assistant is the one making the decision when I interviewed for example the 45th wealthiest man in America not too far from here John Paul Deoria he's the founder of uh Patron Tequila and Paul Mitchell shampoo and conditioner not one but two multi-billion dollar you unicorn companies. Um, this guy was homeless at 37, right? Multi-billionaire.

The way I got him, uh, you you'll enjoy this is, all right, you got to speak it into existence. So, I was talking about getting him. Turns out my personal trainer who's training me, he was like, "Oh, who would you want to get?" And I rifled off some names and I told him that. And he goes, "Oh, funny story. My mom actually used to go to school with his personal assistant. She's been his assistant for like 30 years."

So, I was like, "No way." I was like, "Do you think we could ask?" And he was like, "Yeah, absolutely." So, they put in an email, they put in an ask, and um fast forward 2 weeks later, we were in his office doing the interview and and I'm sitting there with this multi-billionaire. He had no concept of the show, no concept of he's just doing a favor for his assistant's friend. You see what I'm saying? So, a lot of times it's about penetrating those networks. The biggest names ever don't even have time for social media, any of that.

They're they're trusting their point people. So, it's more about winning the point people than it is the uh individual.

Okay. Awesome stuff. Yeah. As we obviously conclude right now, um what what advice um would you give um somebody out there that's literally like tuning on this podcast that's like, listen, I want to be able to get something as big as what Omar currently has right now.

Mhm. Well, what I would say is step one is um you got to decide what it is that you want. I think most people in life, I think there's a great expression by Les Brown. He says, "Most people don't aim too high and miss, they aim too low and hit." Right? Most people don't aim too high and miss. They aim too low and hit for their dreams.

And so my best advice to people is like number one, you have to decide what it is that you want. And then number two, you have to be willing to overly take action to do whatever it takes to make it happen. And there's going to be a ton of obstacles. It'll take way more time. It'll take way more friction. You'll depend on serendipity, luck, magic, etc. But uh the reality is that we are here. What you want is here. And the goal is about closing the gap.

So do whatever you can to be a better player to close that gap. Be flexible. Be patient. Build a team. There's different levels, right? In the beginning, it's about you maximizing yourself. But I learned this so many times over that it's really about building a team because you're competing against teams. when I was a great podcaster and I didn't have money, right? This is a huge lesson I'll give a takeaway before we wrap up is that resourcefulness is the ultimate resource. I didn't have any money. So, how did I get a production team and travel and do all these things? Well, I negotiated um with the videographer and a studio and I said, "Look, I don't make any money whatsoever. Like, I'll show you everything. Nothing. Here's my bank account. It's negative 800 bucks, but I have a dream to do this. I know you want to grow your studio. I know you want to grow your production. What if I partnered with you on this?" Um, and and

we ended up splitting AdSense revenue on YouTube 50/50 right down the middle. And so I didn't have any money, but I had a crew that was bought in. So when I had a guest, when I had a shoe, when we needed to go somewhere, they would be willing at a moment's notice to do it right off the bat. Um, I didn't have to spend any money and I had unlimited ammo to get big names, which was me and a production team to actually fulfill it. No money involved. And then money started coming in later. they and I started make you know started getting overpaid because before we were getting underpaid or not paid at all but the lesson in that is that I was clear on the vision I didn't have the resources I didn't have the money if I would have waited nothing would have happened right so resourcefulness was the ultimate resource and when you're clear on what you want you will find the way you will create the way but you have all the

resources in you uh to achieve what it is that you want will you do whatever it takes to get it out that's the question

powerful man usually As I conclude, the last question I ask, which is right now, um, it's cuz the co the code to winning is my podcast name. Um, everyone's got a different definition of what the term winning means for them. What does winning mean for Omar?

Winning for me is about turning the vision into reality. Powerful. That simply, right? It's like my goal when I started this whole thing wasn't to make a bunch of money or do all this stuff. It was to fill my life with as many surreal experiences as humanly possible. It was to be sitting down and go, "Holy [ __ ] I can't believe this is real life. Holy [ __ ] I'm sitting across from Tony Robbins. Holy cow, millions of people listen to my stuff." Not from an ego place, but from a place of like that little kid I mentioned at the beginning of the interview who was who was in the stands watching the people in the arena going, "How do I become a player in the arena?" Uh, and so for me, it's about becoming a better player in the arena.

Powerful, brother. um if you could let our audience and guests know where they could get a hold of you if they want to try and pay for consulting or any jumping your I know you have a school community and I know you probably have other like um

yeah let our guests know as well absolutely first off thank you so much KG for having me on the show I hope you guys enjoyed the code to winning podcast uh you can check out some links in the description below check me out at Omar the Rockstar on Instagram Omar Elitar on social media uh the passionate few podcasts on all YouTube uh Spotify audio and video platform platforms. We're on Rumble as well. And uh you guys can get in touch, reach out for consulting or if you guys would like to help uh to build your brand. We have a production and social media agency to help you guys do that as well. And if you guys come from KG, I'll personally hop on a free call with you if you guys uh reach out down below and just say uh you saw our episode on on KG's show.

Boom. I'll be consulting. Trust me, I'm going to that consulting as well. I'll give feedback at the same time as well. So the code to winning insights you need today to seize the world tomorrow. Omar the Rockstar. Thank you so much, brother.

Thank you so much, brother. Make sure to hit that subscribe button. God bless. Oh, thank you.

Questions about this episode

Who speaks in "HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055"?

KG (Host), Omar Elatar (Guest).

What is "HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055" about?

The content explores the journey of Omar Elattar in building a successful business podcast by interviewing billionaires, emphasizing the transformative power of decisions and mindset. He shares his personal story of overcoming obstacles, driven by a desire to understand the differences in mindset that lead to success, and highlights key figures he has interviewed along the way.

What is mentioned in this Code To Winning episode?

28 people, works and ideas are mentioned, including Omar Elatar, The Passionate Few, Grant Cardone, The Code to Winning, Resourcefulness, Tom Bilyeu. Each one on this page links to its own page with every episode that mentions it.

How long is "HOW I BUILT A TOP BUSINESS PODCAST INTERVIEWING BILLIONAIRES || OMAR ELATTAR || EPISODE 055"?

The episode runs 53 min; the transcript is about 11,371 words in 133 timestamped sections.

More from Code To Winning

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.