Transcript
HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068
From Code To Winning · Episode page · Watch on YouTube
· 57 min · 12,162 words · 166 timestamped sections
This is the full, timestamped transcript of "HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068", an episode of Code To Winning published October 27, 2025 (57 min, about 12,162 words). It mentions 123 people, works and ideas, including Jason von Payne, State 48 Roofing, Scale Mastermind, Sexy Business Status Podcast, Sexy Business Status Podcast.
What this episode is about
The discussion focuses on the journey of transitioning from a construction worker to a business owner in the roofing industry, highlighting the essential skills needed for success, such as understanding both the technical and business aspects of the trade. Key points include the importance of training and retaining employees through strong leadership and the belief that leadership qualities can be developed rather than being inherent.
Key takeaways
- Quitting is a launchpad: Walked out, built a business. Goodbye stability, hello entrepreneurship.
- Leadership's no birthright: Born with a heartbeat, not a dominion; it's sprouted, not inherited.
- Train like a factory, treat like family: Employees will stick like glue.
- Roofing terrains teach grit: 111°, inspections, $200k closed, now $1.3 million richer.
- Seeded from middle-class roots: Not wealth, just hard work and scraped knuckles.
Who speaks in this episode?
- Jason von Payne (Jason Payne) (Guest) · 36 min speaking
- Dakota (Host) · 20 min speaking
- Unidentified third speaker (coach/team member) (Guest) · 2 min speaking
What is discussed, and when
- – 5:00: Sexy Business Status Podcast, roofing, State 48 Roofing, Jason von Payne
- – 10:00: Elliot, LDS Mission, Coke, Dr. Pepper
- – 15:00: roofing, State 48, State 48 Roofing, Instagram
- – 20:00: roofing, State 48, Ray Cashare, Shawn Whan
- – 25:00: Tony Robbins, Grant Cardone, Alex Hermosia, Blaine & Robert Trump
- – 30:00: LeBron, Instagram, LeBron James, Garrett White
- – 35:00: Brandon Dawson, Pace Morby, Brad Lee, Shawn Whan
- – 40:00: Troy, burn the boats, Codoner Walk, roofing
- – 45:00: State 48 Roofing, Arizona, Paradise Valley, Cleveland
- – 50:00: LeBron, Brandon Dawson, 2500 rule, Brandon Dawson
- – 55:00: Sexy Business Status Podcast, Arizona, Grant Cardone, Jason von Payne (Jason Payne)
- – 57:24: Instagram, Jason the Roofer, Jason von Payne (Jason Payne)
Notable quotes from "HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068"
A brief introduction of who we have. I want to start off with the most important attributes and traits. He's a husband, is a father. Above all, he's also an owner of it's State…
about Jason von Payne · atOkay. Where you from originally?
about Gilbert · atAnd I did that for most of high school every summer until I went on my LDS mission and Mexico City.
about LDS Mission · atSaid, Okay. So, I'm going to start this this Instagram handle called Jason the Roofer. So January 2010, I started that and just every day, hey guys, Jason Payne, up on a roof. You need a roof, call me.
about Instagram · atDo, right? Like that's that's that's kind of my marketing tool. And so I said whatever it is, found out. So I got sued 6 months into owning State 48 roofing. I get sued for trademark infringement from the apparel brand called State.
about State 48 Roofing · atTangible connection. That's why like the Tony Robbins of the world and those guys, they throw events and there's millions of people online. But if you ever been to a Grant…
about Tony Robbins · atSo that's and so that's my testimony there is like I do it face to face on purpose. you can reach more people digitally obviously right but you have a greater impact face to face.
about Scale Mastermind · atIssues if you do the math of how much they make. Okay, so I need more sales reps to go and sell more roofs. Grant Cardone teaches the two things that you don't delegate or that…
about Grant Cardone · at
Who and what is mentioned in this episode?
People
- Jason von Payne — Person · Main guest · 1 mention · first at
Primary interviewee: founder/owner of State 48 Roofing, host of Scale Mastermind and Sexy Business Status Podcast; shares business, leadership, and scaling lessons from roofing/blue-collar entrepreneurship. - Tony Robbins — Person · Referenced expert (motivational speaker/events) · 1 mention · first at
Cited to support the argument that in-person events create an atmosphere and transformation that digital/Zoom formats cannot replicate. - Grant Cardone — Person · Referenced expert / example · 2 mentions · first at
Referenced as an example of in-person events and large-scale influence; used to support argument about the power of live connection. - Brandon Dawson — Person · Referenced speaker / guest · 2 mentions · first at
Mentioned as one of the speakers at a Scale Mastermind/700-person event; indicates network and caliber of guests.Real quick and within 12 months of being together we threw a 700 person event and we had people like Brad Lee and Shawn Whan. We had Ed Mlette on there. We had I mean you know…
- Ray Cashare — Person · Referenced guest / example · 1 mention · first at
Mentioned as a Navy SEAL veteran guest on the podcast and as an example of someone with discipline/physical standards; part of Jason's guest list.Thing you can't hire. You cannot outsource push-ups. So, I can't take David Gogggins push-ups or one of my Navy Seal veteran guy that I had on the podcast, Ray Cashare.
- LeBron James — Person · Referenced celebrity analogy · 1 mention · first at
Referenced in conversational banter and analogies about sports greatness and leadership; used to inject humor/opinion about leadership/athletics.No, that's my guy. LeBron's my guy. I will defend LeBron to the last sword. [clears throat] Okay, I'm going to I'm going to stamp a 22 23 on your ass on your way.
- Pace Morby — Person · Referenced speaker / guest · 1 mention · first at
Named as one of the influential guests/speakers at Jason's event and in his network.Dawson were on there. Josh Snow, you name it. Like we had all these speakers. Pace Morby like you there's a lot of a lot of influential guys up on that stage.
- Shawn Whan — Person · Referenced speaker · 2 mentions · first at
Named speaker at Jason's event/mastermind; also referenced later when Jason lists leaders he admires.Just I don't know. It came together real quick and within 12 months of being together we threw a 700 person event and we had people like Brad Lee and Shawn Whan. We had Ed…
- Brad Lee — Person · Referenced speaker · 1 mention · first at
Named as a speaker at Scale Mastermind / event — indicates Jason's network of influencers/speakers.Just I don't know. It came together real quick and within 12 months of being together we threw a 700 person event and we had people like Brad Lee and Shawn Whan. We had Ed…
- LeBron — Person · 5 mentions · first at
Yeah. And he was like 78. it was a huge. Anyways, but he was LeBron back then.
- Jason von Payne (Jason Payne) — Person · 3 mentions · first at
Instagram handle called Jason the Roofer. So January 2010, I started that and just every day, hey guys, Jason Payne, up on a roof. You need a roof, call me.
- Garrett White — Person · 3 mentions · first at
Shawn Whan, you name it. Those like it don't it don't matter. Garrett White, it doesn't matter. You cannot outsource push-ups. Everything else you can outsource.
- Shawn Whan — Person · 2 mentions · first at
Shawn Whan, you name it. Those like it don't it don't matter. Garrett White, it doesn't matter. You cannot outsource push-ups. Everything else you can outsource.
- Blaine & Robert Trump — Person · 2 mentions · first at
Martha Stewart Eric [clears throat] Trump. Yeah, Eric Trump blew my mind. Like I know people like liked to the Charlie Kirks and stuff, but when I heard Eric Trump's thing because we often have this thing of Hey, trust fund baby blah.
- Brandon Dawson — Person · 2 mentions · first at
We had people like Brad Lee and Shawn Whan. We had Ed Mlette on there. We had I mean you know Natalie and Brandon Dawson were on there. Josh Snow, you name it. Like we had all…
- Jason von Payne — Person · 1 mention · first at
Absolutely. So without further ado, I'm going to introduce right now Jason von Payne. How you doing, brother?
- Ray Cashare — Person · 1 mention · first at
David Gogggins push-ups or one of my Navy Seal veteran guy that I had on the podcast, Ray Cashare.
- Alex Hermosia — Person · 1 mention · first at
Millions of people online. But if you ever been to a Grant Cardone event or been to an Alex Hermosia event face to face and the like just the room, the atmosphere, it's game…
- Jim Ron — Person · 1 mention · first at
Social media presency like the billionaire lady that made up from ground up but like Jim Ron I mean not Jim Ron Jimmy John's and Jimmy you know and Martha Stewart Eric [clears throat] Trump. Yeah,.
- Martha Stewart — Person · 1 mention · first at
Jim Ron Jimmy John's and Jimmy you know and Martha Stewart Eric [clears throat] Trump. Yeah, Eric Trump blew my mind. Like I know people like liked to the Charlie Kirks and stuff, but when I heard Eric Trump's.
- Captain Moroni — Person · 1 mention · first at
The only thing you're born with is a heartbeat and the law of gravity I don't know captain Moroni looks like the guy was must have been, predestined. The guy was Dude, that…
- Josh Snow — Person · 1 mention · first at
Whan. We had Ed Mlette on there. We had I mean you know Natalie and Brandon Dawson were on there. Josh Snow, you name it. Like we had all these speakers. Pace Morby like you there's a lot of a lot of influential guys up on that stage.
- Pace Morby — Person · 1 mention · first at
Dawson were on there. Josh Snow, you name it. Like we had all these speakers. Pace Morby like you there's a lot of a lot of influential guys up on that stage.
- Codoner Walk — Person · 1 mention · first at
Don't worry about it. Don't do it. Don't push. I was talking to Codoner Walk earlier. Like don't dude like No. If that person like your spouse or those around you are not pushing you to be bigger better faster stronger you.
- Tommy Melo — Person · 1 mention · first at
Tommy Melo taught me this. He's Your people need to see you need to see your truck in the parking lot. Your people need to see you in your office.
- Ryan Steman — Person · 1 mention · first at
Tasks. Every task has a dollar amount attached to it. Big or small. Now, if you do it like Ryan Steman, if you know the hardcore closer, yeah, if you interviewed him, he's a great guy.
- BREYER, J. — Person · 1 mention
- Dory — Person · 1 mention
- Lyndon B. Johnson (LBJ) — Person · 1 mention
- Natalie Dawson — Person · 1 mention
- Ryan Stewman — Person · 1 mention
Companies & orgs
- State 48 Roofing — Company · Business focus / case study · 5 mentions · first at
Jason's roofing company; central to the discussion about founding, scaling, branding, litigation (trademark issue), operations, hiring and revenue milestones. - Scale Mastermind — Company · Owned program / mastermind · 1 mention · first at
Jason's in-person mastermind product; discussed as a purpose-driven program to teach leadership and business skills to blue-collar business owners/managers. - Instagram — Company · Incidental · 4 mentions · first at
Mentioned in passing regarding social media usage. - Facebook — Company · Incidental · 1 mention · first at
Mentioned in passing regarding social media usage.I may not have had Instagram. I think it was Facebook first. Facebook bought Instagram eventually, right? So I had Facebook and then whenever Instagram came out, I got that. But yeah, January 2010 is when I actually started doing.
- State 48 — Company · 6 mentions · first at
Important attributes and traits. He's a husband, is a father. Above all, he's also an owner of it's State 48 roofing. Also the founder of Scale Mastermind. also a host of the…
- sexy business status podcast — Company · 1 mention · first at
Also an owner of it's State 48 roofing. Also the founder of Scale Mastermind. also a host of the sexy business status podcast. People like me would qualify for that respectfully.
- Dr Pepper — Company · 1 mention · first at
Chest. So, I would carry the Chim Chongas, he would carry all the soda pops. So, Pepsi, Coke, Dr Pepper, Sprite. And we drove across the street off of Elliot to the north…
- Sprite — Company · 1 mention · first at
Chongas, he would carry all the soda pops. So, Pepsi, Coke, Dr Pepper, Sprite. And we drove across the street off of Elliot to the north southern side of Elliot which is called…
- Fort McDall Casino — Company · 1 mention · first at
And then I also owned a hay distributing business. So, my uncle worked for Fort McDall Casino the tribal land over there for 40 years. And he would deliver a squeeze of hay.…
- LDS mission — Company · 1 mention · first at
And I did that for most of high school every summer until I went on my LDS mission and Mexico City.
- painting sons construction — Company · 1 mention · first at
And that's where it came from. So state 48. And then my uncle's was painting sons construction for the longest time, but construction is such a vague coverage term. I'm dude, like we were getting hit up for additions and.
- pain roofing — Company · 1 mention · first at
So I rebranded him to say pain roofing.
- Jimmy John's — Company · 1 mention · first at
Billionaire lady that made up from ground up but like Jim Ron I mean not Jim Ron Jimmy John's and Jimmy you know and Martha Stewart Eric [clears throat] Trump. Yeah, Eric Trump blew my mind. Like I know.
- G20 summit — Company · 1 mention · first at
You said in one of the scenarios and examples you're giving, you said Trump as well. I saw a G20 summit recent video. So, there's a video that's been circulating when I think…
- 10X — Company · 1 mention
- Fort McDowell Casino — Company · 1 mention
- The Church of Jesus Christ of Latter-day Saints — Company · 1 mention
Products & tech
- Sexy Business Status Podcast — Product · Secondary owned · 1 mention · first at
Jason Payne's podcast, mentioned as part of his media presence.Roofing. Also the founder of Scale Mastermind. also a host of the sexy business status podcast. People like me would qualify for that respectfully.
- Coke — Product · Incidental · 1 mention · first at
Mentioned in passing as part of a childhood business.Of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the…
- Dr. Pepper — Product · Incidental · 1 mention · first at
Mentioned in passing as part of a childhood business.Of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the…
- Pepsi — Product · Incidental · 1 mention · first at
Mentioned in passing as part of a childhood business.Of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the…
- Sprite — Product · Incidental · 1 mention · first at
Mentioned in passing as part of a childhood business.Of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the…
- Jason the Roofer — Product · 2 mentions · first at
Said, Okay. So, I'm going to start this this Instagram handle called Jason the Roofer. So January 2010, I started that and just every day, hey guys, Jason Payne, up on a roof. You need a roof, call me.
- weed eater — Product · 1 mention · first at
Everything took me 3 hours. I'd have to go in a figure eight because I'd run out of gas and end out of string on my weed eater. So, it took me three hours. And then my dad…
- riding lawn mower — Product · 1 mention · first at
Of gas and end out of string on my weed eater. So, it took me three hours. And then my dad would hop on the riding lawn mower and take him 45 minutes to mow the whole entire…
- shovel — Product · 1 mention · first at
Like they are now. But yeah, like if you found me, I would have a, I'd be I have a shovel in my hand and I'd be looking for something to do outside of my family. My dad would…
- 21-speed red mountain bike — Product · 1 mention · first at
That you started doing? So, my first business, I was probably 12 to 15 years old, and I had a 21-speed red mountain bike and a radio flyer wagon. And I would put an ice chest…
- Radio Flyer wagon — Product · 1 mention · first at
Business, I was probably 12 to 15 years old, and I had a 21-speed red mountain bike and a radio flyer wagon. And I would put an ice chest on the wagon and strap it down.…
- ice chest — Product · 1 mention · first at
Old, and I had a 21-speed red mountain bike and a radio flyer wagon. And I would put an ice chest on the wagon and strap it down. [snorts] And inside I put frozen chim chungas…
- chim chungas — Product · 1 mention · first at
Would put an ice chest on the wagon and strap it down. [snorts] And inside I put frozen chim chungas and Coke soda pop cans. And my buddy carried the other ice chest. So, I…
- chim changungas — Product · 1 mention · first at
The neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the framers as they're building that…
- wheelbarrow — Product · 1 mention · first at
Parents' house. And I'd have to hop up to the top and pull bales of hay down and put them on a wheelbarrow on a flatbed trailer and drive my dad's truck around to the houses and drop off anywhere from one to five, six bails of hay.
- flatbed trailer — Product · 1 mention · first at
To the top and pull bales of hay down and put them on a wheelbarrow on a flatbed trailer and drive my dad's truck around to the houses and drop off anywhere from one to five, six bails of hay a week for my neighbors for their cows.
- shingle gun — Product · 1 mention · first at
The being I do not I did not start doing roofs. So I wasn't I didn't grab my shingle gun andup.
- nail gun — Product · 1 mention · first at
But they also kill themselves in the heat. And if they're not up on a roof with a nail gun, they don't make any money. I said, 'Well, how can I make money not killing myself up on a roof?
- Coke Zero — Product · 1 mention · first at
G20 summit, it's so funny. They all had wine there and he had his like Coke Zero. What is it called? like Klay and my point is the fact that the reason why he was so passionate…
- yellow notepad — Product · 1 mention · first at
Right? In whatever industry you're in. At the end of the week, get a yellow notepad, right? My boomers, get a yellow notepad, right? Or I'm 38, get a remarkable, draw a line…
- remarkable — Product · 1 mention · first at
Yellow notepad, right? My boomers, get a yellow notepad, right? Or I'm 38, get a remarkable, draw a line down the middle, and you write down the tasks that pay $20 an hour.…
- truck — Product · 1 mention
Concepts & topics
- roofing — Concept · 12 mentions · first at
You have the construction side of like how to do it. It whatever is HVAC, plumbing, roofing, whatever, or and then you have the business side. I knew the roofing side. I knew…
- plumbing — Concept · 2 mentions · first at
You have the construction side of like how to do it. It whatever is HVAC, plumbing, roofing, whatever, or and then you have the business side. I knew the roofing side. I knew…
- audits — Concept · 2 mentions · first at
Know, scheduling a job to getting it done, but I didn't know the other side, taxes and audits and insuranceances and all that stuff. So I went and sold for random company that I know and did outside sales.
- outside sales — Concept · 2 mentions · first at
All that stuff. So I went and sold for random company that I know and did outside sales.
- Trademark — Concept · 2 mentions · first at
6 months into owning State 48 roofing. I get sued for trademark infringement from the apparel brand called State 48. And they're Hey, you're you're using our likeness, our domain. I want your phone.
- 75 Hard — Concept · 1 mention · first at
Learned it from. So yeah, me breaking a sweat like I said just before we came on here I'm on 75 hard. It's 111 I think right now and I just I had praise to Dakota too cuz I…
- capital of capitalism — Concept · 1 mention · first at
Want to touch on about business. business is such a I often tell people this is the capital of capitalism like obviously being an immigrant myself. obviously permanent resident right now legally, but like in terms of.
- immigrant — Concept · 1 mention · first at
Know, business is such a I often tell people this is the capital of capitalism like obviously being an immigrant myself. obviously permanent resident right now legally, but like in terms of when you entered the market and in.
- permanent resident — Concept · 1 mention · first at
People this is the capital of capitalism like obviously being an immigrant myself. obviously permanent resident right now legally, but like in terms of when you entered the market and in terms of what was the first business.
- override — Concept · 1 mention · first at
Wait, I want to make more money, but not just me selling. I want to have I want to get a rip or an override off of other sales reps. So, he's well, you need to go hire these…
- marketing expense — Concept · 1 mention · first at
So his marketing expense for my leads were zero.
- trademark infringement — Concept · 1 mention · first at
6 months into owning State 48 roofing. I get sued for trademark infringement from the apparel brand called State 48. And they're Hey, you're you're using our likeness, our domain. I want your phone.
- domain — Concept · 1 mention · first at
48. And they're Hey, you're you're using our likeness, our domain. I want your phone number. I want your domain. I want all your stuff. I want your cell phone number. I want everything. So, I had to hire a trademark attorney. And when.
- white collar — Concept · 1 mention · first at
And I wanted to just add on that as well. One of the things that's different compared to white collar or corporate America and blue collar is the fact that blue collar as much…
- business education — Concept · 1 mention · first at
Sometimes it may lack in terms of like financial education, business education, running a business and stuff like that. So often you see people that do construction and just stay there their whole life just like building.
- financial education — Concept · 1 mention · first at
Sometimes it may lack in terms of like financial education, business education, running a business and stuff like that. So often you see people that do construction and just stay there their whole life just like building.
- in-person concerts — Concept · 1 mention · first at
Inerson events, in-person concerts, in-person meetings and like in like people need that connection. They needed it since Adam and Eve. Adam and Eve were not born on Zoom, right? Nor should we.
- Vikings — Concept · 1 mention · first at
Picture in my head. But often, when you hear about the Vikings and conquering land and the whole like we're going to burn the bridge, sorry, we're going to burn our boats cuz we either conquer or we die. Yep.
- show, teach, watch — Concept · 1 mention · first at
And pick anything in life. And that's my biggest thing is like show people, right? We call I call it show, teach, watch. Show people how to lead, right?
- burn the boats — Concept · 1 mention · first at
These three movies once a month. I was thinking I'm crazy. I watch Troy, Brad Pitt. I watch Troy Burn the boats, right? Not burn the boats, but take it down and build a horse. Potato. I [snorts] watch Troy once a month.
- solar industry — Concept · 1 mention · first at
That's why I feel solar industry has become disastrous over time. It's just been rumbling and I just wanted to add on that and concur that leadership is just so.
- Done is better than perfect — Concept · 1 mention · first at
But like LeBron like he got it done but in a bubble, right? So that's what it comes down to. So done is better than perfect, right? So if the people are around everyone just wait that needs to go viral. That needs to go viral. Done is.
- 2500 rule — Concept · 1 mention · first at
So, I have this rule called the 2500 rule. So, $20 an hour versus $500 an hour. So, write down everything you're doing on a daily basis from 5:00 a.m. to 10 p.m. Every single do everything you.
- bootstrapped — Concept · 1 mention
- delegation — Concept · 1 mention
- GM — Concept · 1 mention
- in-person events — Concept · 1 mention
- micromanagement — Concept · 1 mention
- PTO — Concept · 1 mention
- taxes — Concept · 1 mention
- Train your people so well they can leave. Treat them so well they don't want to. — Concept · 1 mention
- TRT — Concept · 1 mention
Places & events
- Arizona — Place · Regional context / headquarters area · 4 mentions · first at
State context: State 48 reference explained (Arizona is 48th state); Jason's business and activities are located in Arizona.Didn't know where it came from, but we were just like on the internet looking it up. And so Arizona is the 48th state and that's where it came from. So state 48. And then my uncle's was painting sons construction for the longest time, but.
- Gilbert — Place · Setting / origin · 1 mention · first at
Jason's hometown and where he grew up; used to provide background and upbringing context. - Paradise Valley — Place · Setting (site of an inspection) · 2 mentions · first at
Location Jason traveled to for a roof inspection; used to illustrate leadership and hands-on work ethic.And I just wanted to add on that and concur that leadership is just so important. Before I came here, I drove to Paradise Valley, 43 minutes one way.
- LDS Mission — Event · Referenced event · 1 mention · first at
Mentioned as part of Jason Payne's personal history. - Paradise Valley — Place · 2 mentions · first at
Concur that leadership is just so important. Before I came here, I drove to Paradise Valley, 43 minutes one way.
- Elliot — Place · 2 mentions · first at
[snorts] Yeah. So, I grew up on an acre and a third on Elliot between Greenfield and Val Vista on an acre and a third and it took me 3 hours to weedy my parents' house, our backyard.
- Gilbert — Place · 1 mention · first at
Down the street. Born and raised in Gilbert.
- Greenfield — Place · 1 mention · first at
[snorts] Yeah. So, I grew up on an acre and a third on Elliot between Greenfield and Val Vista on an acre and a third and it took me 3 hours to weedy my parents' house, our backyard.
- Val Vista — Place · 1 mention · first at
Yeah. So, I grew up on an acre and a third on Elliot between Greenfield and Val Vista on an acre and a third and it took me 3 hours to weedy my parents' house, our backyard.
- Finley Farms — Place · 1 mention · first at
Sprite. And we drove across the street off of Elliot to the north southern side of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would…
- Mexico City — Place · 1 mention · first at
Every summer until I went on my LDS mission and Mexico City.
- Route 66 — Place · 1 mention · first at
So it actually was going to be roof 66. So route 66 goes through Arizona, right? If you watch movie Cars, you kind of see there it is, right? And I actually was going to call roof 66. And we had the whole like the interstate.
- Cleveland — Place · 1 mention · first at
- Miami Dade — Place · 1 mention · first at
This is for you, Miami Dade. Just kidding. but the I want to finish on this though. One of the biggest things that we forget though, Troy, he was.
- The Bahamas — Place · 1 mention · first at
Wow. With no restrictions. So if I want to leave tomorrow and go to the Bahamas for 30 days with my wife and my kids, I buy plane tickets, I fly out there, I go there for 30 days, I go there, and I come back.
- Fort McDowell — Place · 1 mention
- Idaho — Place · 1 mention
- Vegas — Place · 1 mention
Media & podcasts
- Sexy Business Status Podcast — Media · Owned broadcast / host program · 4 mentions · first at
Podcast associated with Jason (host) and referenced as part of his content and outreach; mentioned in episode intro.The code to winning insights you need today to seize the world tomorrow. Today we have a special guest, the man, the myth, the very legend himself in his very own building. I'm…
- Troy — Media · Referenced media (leadership example) · 1 mention · first at
Film (Troy) used as an example of leaders being present in battle; referenced as part of Jason's leadership analogies.Right. And I forgot what his name is, but the if you pay attention, all three of those movies, their leader was present. Their leader was not in another continent or sitting back saying, Go get him, Tiger. They were on the.
Sponsors
- SPONSOR (none detected) — Sponsor · 1 mention
Full transcript with timestamps
this is what I want versus what I was willing to give. And I'm like, nope. So, I put in my two weeks, lasted one, and I left. And that's when I knew I wanted to start my own business. I didn't have the business side cuz in blue collar space, you have the construction side of like how to do it. It whatever is HVAC, plumbing, roofing, whatever, or and then you have the business side. I knew the roofing side. I knew everything there was to know about roofing from, you know, scheduling a job to getting it done, but I didn't know the other side, taxes and audits and insuranceances and all that stuff. So I went and uh sold for random company that I know and did outside sales.
When you look back at that period of time, when did you decide that you wanted to start your own roofing business? Did you was it taking over from your uncle or was that a completely different business that you started off?
No, I start I started say 48 on my own. But after about 9 years cuz I climbed the ladder, right? Uh blue collar is no ladder to climb, but if you had to create one, that's what it was. So I did production and then I wanted to make more money. So he's had to do this thing called you can sell a roof. He's like, but you can't stop doing production cuz nobody wants to do your job. What are the steps or ways that have that has helped you try and not only recruit but maintain people within your organization?
Train your people so well they can leave. Treat them so well they don't want to.
Do you think people are born leaders or can they develop the trait to become leaders?
You're not born leaders. Absolutely not. The only thing you're born with is a heartbeat and the law of gravity.
And I I just wanted to add on that and concur that leadership is just so important. Before I came here, I drove to Paradise Valley, 43 minutes one way. Got on one roof, it was 111°. Got on one roof, did my inspection, got off, uploaded the picture, sent the bid, did the whole thing, came back here, right? Showing my team, and I sold $200,000 this month. We cleared $1.3 million in June of this year. Wow.
I'll show you my show you my CR when we're done. But I sold $200,000 of that. I didn't sell zero.
The code to winning insights you need today to seize the world tomorrow. Today we have a special guest, the man, the myth, the very legend himself in his very own building. I'm going to give you a brief introduction of who we have. I want to start off with the most important attributes and traits. He's a husband, is a father. Above all, he's also an owner of um it's State 48 roofing. Also the founder of Scale Mastermind. Uh also a host of the sexy business status podcast. People like me would qualify for that respectfully.
Absolutely. So without further ado, I'm going to introduce right now Jason von Payne. How you doing, brother?
I'm good. I'm good. How are you? I'm doing great. Thank you very much. Doing great. I'm grateful for the opportunity to be able to just dive in deep, be raw, unfiltered, talk a lot about success. But one of the things I like about the podcast is the fact that as much as it's the code to winning, it's not just showing people like the success they've gained, but also creating almost like a blueprint of how they gained that success as well. So, I'm I'm grateful for um crashing in in your wonderful uh you know um building right now. People have been getting lost. I've been getting like spam. KG, you told me this. You told me it's actually not seven, it's 2-1. But you know what? Save the best, you know? So, I'm I'm grateful for the opportunity to show
show up. Yeah. Yes, sir. I actually put my laptop down cuz we're going to have a normal discussion, you know, no questions. Uh,
good. I hate that. So, it's good. Here's nine questions we're going to ask you. I'm like, bro, that ain't real. That ain't raw. That authentic, but
go for it. Only two people I never get questions. Them them them two there and you. So it was just and I often feel sometimes those are the ones that are just a bit more raw and just very real as well because now you don't re have your rehearsed answers as well. So I want to talk just about your journey like when you started like in the space. Have you were you born in a wealthy family?
No. Okay. Where you from originally? Down the street. Born and raised in Gilbert.
Okay. My entire life 38 years. Oh wow. Yeah. One I'm one of five kids, family of seven. Uh we weren't like poor like we weren't rice and beans, you know, povert. But we also weren't, you know, in a multi-million dollar home and whatnot. My dad's blue collar, been blue collar for 42 years.
Mhm. So, I mean, we we always had everything that we needed, but I mean, it wasn't, like I said, it wasn't, you know, scraps, but it also wasn't the cream of the crop either. Just traditional middle class family.
Awesome. And I often love blue collar stories cuz obviously I schooled in Utah and Idaho as well. Especially in Idaho, it there's a culture of um just my mission president. I got to tell you a secret. He's obviously from Hop, Utah, which is the border. But he whenever he started seeing missionaries coming from Idaho, um last 6 months I was his assistant. He always got so excited because I'm like, "President, what's the thing is like there's just something about people that are just in the fields and that, you know, working with potatoes and just that hardcore like, you know, hands on callus on your hands."
Exactly. Callus on your hands. Um whether it's resting or so forth. So, um you are you from that background as well where you guys were like just pretty much like working hard and and from a young age parents kind of like instilled that kind of behavior with you guys. [snorts]
Yeah. So, I grew up on an acre and a third on Elliot between Greenfield and Val Vista on an acre and a third and it took me 3 hours to weedy my parents my parents' house, our backyard.
Mhm. So, from all of our citrus to our our sidewalk around our pool, driveways, everything took me 3 hours. I'd have to go in a figure eight because I'd run out of gas and end out of string on my weed eater. So, it took me three hours. And then my dad would hop on the riding lawn mower and take him 45 minutes to mow the whole entire yard. And we did that every I did that every two weeks for 10 years. But we had cows, we had chickens, we had ducks, we had I think we caught a snake once, pigs. Um and uh so a little a little mini mini farm, right? But yeah, we were I mean screens and electronics and stuff wasn't a thing. I mean, this is the late 90s, early thousands, so like electronics were there, but not like they are now. But yeah, like if you found me, I would have a, you know, I'd be I have a shovel in my hand and I'd be looking for something to do outside of my family. My dad would be we'd be doing
DIY pro. He is the HGTV in 2000 in 1995 to 2000 was my dad. Everything DIY. He did everything himself and it was very handy. Um, but and that's where I learned it from. So yeah, me me breaking a sweat like I said just before we came on here I'm on 75 hard. It's 111 I think right now and I just I had praise to Dakota too cuz I told him I was like I was like hey you either to go right now or in like 45 minutes cuz I had to get my second workout in. I don't want to do it tonight at like 11:00 p.m. He's like I'll go with you. And I'm like you're psycho like me. Come on let's go. So sure enough 111 we go 45 minutes. Like me breaking a sweat and getting my clothes dirty like a lot of people like I love that. Like there's that's sexy to me.
I love that. so much and I think um discipline is such an important trait as well. Um them too are my coaches and so I haven't been in the gym consecutively for such a long period of time and I think just seeing the level of consistency that they have it's such an attractive thing to be surrounded by people that are just pushing as well. I know I've been doing shout outs for them the whole pretty like the whole day pretty much but like you know they're my brothers if you notice we're triplets but you got to look deeper to see the resemblance. Can you see
real deep can you see it like DNA? Yeah. Yeah. Under a microscope. Yeah. a microscope. But no, I'm I'm grateful for them. And I want to touch on about business. You know, business is such a I often tell people this is the capital of capitalism like obviously being an immigrant myself. Um obviously permanent resident right now legally, but like in terms of of of when you entered the the market and in terms of what was the first business that you started doing? So, my first business, I was probably 12 to 15 years old, and I had a 21-speed red mountain bike and a radio flyer wagon. And I would put an ice chest on the wagon and strap it down. [snorts] And inside I put frozen chim chungas and Coke soda pop cans. And my buddy carried the other ice chest. So, I would carry the Chim Chongas, he would carry all the soda pops. So, Pepsi, Coke, Dr Pepper, Sprite. And we drove across the street off of Elliot to the north southern side
of Elliot which is called Finley Farms the neighborhood when it was being framed. And I would literally go sell chim changungas and cokes and whatnot to the stucco guys to the framers as they're building that neighborhood. Um and I don't even know what we sold them for, you know, a $150 or whatever type deal. Um and then as I got into high school I played sports year round. And so during the summer I so during the school year I didn't have time to to work or I chose not to work. Um, and I played sports, but during the summer, I owned a a landscaping business. So, I'd go cut all the local lawns around where my home was. Wow. Um, so that was one job that I had. And at the same time, I was a lifeguard. So, I'd either teach swim home lessons or dive lessons or just lifeguard.
And then I also owned a hay uh distributing business. So, my uncle worked for Fort McDall Casino uh the the tribal land over there for 40 years. And he would deliver a squeeze of hay. It's hundreds of bales. I forgot how many it is. and he'd drop it off at my at my parents' house. And I'd have to hop up to the top and pull bales of hay down and put them on a wheelbarrow on a flatbed trailer and drive my dad's truck around to the houses and drop off anywhere from one to five, six bails of hay
a week for my neighbors for their cows and their horses and their animals. And I did that for most of high school every every summer uh until I went on my LDS mission
and uh Mexico City. Okay. So fluent in espanol and uh um yeah there's that's work ethic in and of itself you know every day for you know 12 hours a day for two years and then yeah came back did continued doing landscaping for a year making 12 bucks an hour and my uncle not my uncle but my cousin reached out and said hey I'm going to go I'm moving I need someone to uh fill in for the roofing portion of my uncle's business my dad's business do you want to come work and I said sure I said well I don't know roofing at all he's like not a problem you need a clean driver's license you speak Spanish and good work ethic. And I said, "Well, I have all three of those." I said, "Let's go." And uh so he's like, "We'll pay you $1450 an hour." And I'm like, "Bam, I'm out of here." And so in January 2010, started doing roofing at for $14 an hour.
Wow. And so you've obviously been in the field for 15 years if if obviously math says it correctly. And so when you look back at that period of time, when did you decide that you wanted to start your own roofing business? Was it did you was it taking over from your uncle or was that a completely different business that you started off?
No, I started I started say 48 on my own but after about 9 years um cuz I climbed I climbed the ladder right uh blue collar is no ladder to climb but if you had to create one that's what it was. So I did production and then I wanted to make more money so he's had to do this thing called sell roofs and I'm like okay well you can sell roofs but he's like but you can't stop doing production because nobody wants to do your job so you have to do production and you have to sell. I'm like okay. Okay. So, I would do production for 60 hours a week.
Then I would sell for 30 hours a week. And then I was like, wait, I don't want to do this anymore. So, if I I hired somebody to replace me. So, I went to full-time sales. And then I was like, wait, I want to make more money, but not just me selling. I want to have I want to get a rip or an override off of other sales reps. So, he's like, well, you need to go hire these sales reps. So, I went and found sales reps and trained them. And I got an override all off of all of them. And then I was like, I want to make more money. And he's like, okay.
He was like, do you want to be a GM? So, I became the GM. And then we got so big that my uncle kind of froze and fired everybody and demoted me. And I was like, "Yeah." And I wanted ownership, too. So, at this point in time, I was like, "Hey, here's a couple different options. Want to buy in?"
And he's like, "No, this is my baby. This is my retirement, and this is what I want versus what I was willing to give." And I'm like, "Nope." So, I put in my two weeks, lasted one, and uh I left. And that's when I knew I wanted to start my own business. Mhm.
I didn't have the the business side cuz in in blue collar space you have the the construction side of like how to do it
it whatever is HVAC plumbing roofing whatever or and then you have the business side. I knew I knew the roofing side. I knew everything there was to know about roofing from you know scheduling a job to getting it done. But I didn't know the the the other side taxes and audits and insuranceances and all that stuff. So, I went and uh sold for a random company that I know and did outside sales and I said, "But I do I've been doing post I've been posting once a day every single day on social media since January of 2010."
Cuz I told her it was it was dumb and it wouldn't work. I said, "Jason, like we're not doing that here. So, if you want to do it, do it on your own." I said, "Okay." So, I'm going to start this this this this Instagram handle called Jason the Roofer. So January 2010, I started that and just every day, hey guys, Jason Payne, up on a roof. You need a roof, call me.
So you got Instagram 2010. 2010. You got it a year be for me cuz I was one of the first few um back at home like among my friends that got a 2011 and I remember just starting a handle there.
I may not have had Instagram. I think it was Facebook first. Facebook bought Instagram eventually, right? So I had Facebook and then whenever Instagram came out, I got that. But yeah, January 2010 um is when I actually started doing I could trace it back all the way there. But anyways, so leave my uncle and I said, "Hey, I have I'm strong. I feel confident enough that my phone will ring. I don't want your leads. Give me two more percentage points for sales and I will never take a lead from your team, from your office." I was like, "Done."
So his marketing expense for my leads were zero. Well, 2%. You give me 2%, but if it cost him seven and I only ask for two, he makes five. So I'm I'm his most
profitable sales rep. Exactly. From day one, I sold $1.8 $.8 million in 13 months.
Wow. In revenue apart apart from 500,000 cash under the table. Don't tell anybody. Yeah. And then that's what helped me bootstrap star state 48 roofing.
What what's what inspired the name state 48? So it actually was going to be roof roof 66. So route 66 goes through Arizona, right? If you watch movie Cars, you kind of see there it is, right? And I actually was going to call roof 66. And we had the whole like the interstate little logo and all that stuff. And um I didn't know where it came from, but we were just like on the internet looking it up. And so Arizona is the 48th state and that's where it came from. So state 48. And then
um my uncle's was uh painting sons construction for the longest time, but construction is such a vague
coverage term. I'm like, dude, like we were getting hit up for additions and remodels and kitchens and bathrooms and garages and detaches. And I'm like, we only do roofing. back in the day he did. So I rebranded him to say pain roofing. What do we do? We do roofing. Like whatever you do has to be in what you do, right? Like that's that's that's kind of my marketing tool. And so I said whatever it is, found out. So I got sued 6 months into owning State 48 roofing. I get sued
for trademark infringement from the the apparel brand called State 48. And they're like, "Hey, you're uh you know, you're using our likeness, our domain. You know, I want your phone number. I want your domain. I want all your stuff. I want your cell phone number. I want everything. So, I had to hire a trademark attorney. And when you're 6 months into business, you don't know what trademark is. At least I didn't. Especially coming from blue collar, not from corporate America. And I had to hire an attorney. And I'm like, dude, I don't know any attorney. So, I literally Googled asked my CPA and he gave me one. And uh long story short, anyway, I said found out there's 104 different entities of State 48
and you can't trademark it. So told him to pound salt and kept going. And I wanted to just add on that as well. One of the things that's different compared to white collar or corporate America and blue collar is the fact that blue collar as much as it may have the work ethic and as much as it may have the grit and resilience as well. Sometimes it may lack in terms of like um financial education, business education, running a business and stuff like that. So often you see people that do construction and just stay there their whole life just like building homes and stuff like that. Yep. What what was that turning point for you when you realized that okay if I'm going to be running a business I got to learn the business aspect of things?
So I'm I'm a I'm a unicorn the being I do not I did not start doing roofs. So I wasn't I didn't grab my shingle gun andup. I didn't do I I didn't start there. I started in management because my cousin left and he wasn't the dude doing the shingles or doing the repairs. He was the one dispatching the I think we had like two or three crews.
So he would be the one to go do that and he would go sell and he would go pick up the trailers. So that I started in that middle middle management from day one. So I to this day I still have not installed an entire roof by myself
ever. But I I know how it goes on. I know code to put it on and I know what it should look like to make sure it doesn't leak. But like me actually doing roofs cuz a lot of them they they do that, right? I've been doing HVAC for 25 years. Okay. Right. But you don't know how you don't know how to spell P&L,
right? Or you don't know how to, you know, precisely what does CRM stand for? Exactly. You know, that kind of stuff. And so, uh, that would be my my, like I said, the unicorn dust that I get to bring to the table is that I didn't grow I didn't I grew up in the blue collar, but I didn't grow up in in roofing. I grew up in flooring.
Mhm. But I saw what my dad did and what he made and and his business structure and I saw my uncles and his and I thought, well, I don't I don't want to ever put on a roof. I don't ever want to somebody cut me a check for me actually doing the labor to put on the roof cuz I know what those guys make and actually make actually made decent money. My foremans make six figures a year,
but they also kill themselves in the heat. And if they're not up on a roof with a nail gun, they don't make any money. I said, 'Well, how can I make money not killing myself up on a roof? Well, go sell it. Well, in order to sell a roof, you have to be up on a roof, even if it's for 5 or 10 or 15 minutes. Okay, well, what's the next tier of doing that? No. Well, you go build a sales team to go get on a roof to get the guys to go put the roof on.
Exactly. So, you need to be the leader to go and hire those people. So, hire and delegate. Hire and delegate. Hire and delegate. The only thing you can't hire and delegate is push-ups, right? Only thing you can't hire. You cannot outsource push-ups. So, I can't take David Gogggins push-ups or one of my Navy Seal veteran guy that I had on the podcast, Ray Cashare.
Ray Cashare. Yep. You can't can't do it. Shawn Whan, you name it. Those like it it don't it don't matter. Garrett White, it doesn't matter. You cannot outsource push-ups. Everything else you can outsource.
No, I love that. But I think one of the hardest things as well is um not only establishing a team, but it's people seeing a vision and understanding when you're recruiting is maintaining the right people as well. And I see it a lot especially in the sales industry considering that I've been impass and solar and all that is the fact that some companies just burn through guys you know they they burn through. What what are the the uh what are the steps or ways that have that has helped you try and not only recruit but maintain people within your organization?
So, I forgot what quote it came from, so I'm not going to take credit for it, but it was, "Train your people so well they can leave. Treat them so well they don't want to." And I just had this conversation today with my marketing team when you were walking by to go get lunch and that was my marketing team in there and one of my gals was being recruited by another roofing company literally last week. She even showed me the video from another one of my competitors that said, "Hey, we know you do business development for State 48. do you want to come work for us? We'll pay you more. We'll give you this. We'll give you that, whatever. And she's like, "No, I'm good. Thanks."
Because I take care of her and I take care of her husband and I take care of her family.
And it's here. It's not just a job. It's And it's I I say very very carefully, we're family,
but not everybody likes their family and not Oh, yeah. Many, right? Like we're all family. It's like I [ __ ] hate my family. It's like, yeah, you probably don't want to, you know, like so you got to be careful how you say that, right? But my thing is more of like treat treat people well and take care of them. But it's you're not just here for a job cuz if they're here for a job, they'll leave for a job.
But when I invest in you and your spouse and your kids and your family and I want the best for all of them, you'll never leave me. And I think it's also the genuine concern and understanding people's situations like the small things that people care about [snorts] birthdays and and just like what they're going through. Understanding cuz I feel like I genuinely I think I was speaking with him earlier on today. One of the things I care the reason why I never ever ever under no condition will I ever do a virtual podcast. The only the only uh situation I would do it is for one person. That's cuz he's so he's so old.
It's like Warren Buffett cuz he's like 97 when I told myself that's the only exception I'm going to ever do in the podcast. If there's anyone else, I'll drive fly. It doesn't matter because I value connection. I value being next to you, understanding, looking at you, feeling the energy cuz I feel it goes such a long way. Like being here has been like it's been amazing because like you can get so many stuff through Zoom and it does work and stuff like that, but in the
No, it doesn't. It's absolutely dog [ __ ] I don't politically correct. Gosh dang.
No. Yeah, you're in the wrong space, bro. You're in the wrong office in the wrong building. You want to be politically correct, bro. That is not how it works here. But but you have you have a point like there's connection. That's why like dude, co screwed over the entire world so bad when they made people stop talking and stop connecting.
Inerson events, in-person concerts, in-person meetings and like in like people need that connection. They needed it since Adam and Eve. Adam and Eve were not born on Zoom, right? Nor should we be. There there's connection. There's tangible connection. That's why like the Tony Robbins of the world and those guys, they throw events and there's millions of people online. But if you ever been to a Grant Cardone event or been to an Alex Hermosia event face to face and the like just the the room, the atmosphere, it's game changing. You You cannot create the atmosphere via a digital space. You can't.
Yeah. No. And speaking of that, I went to the last and final 10X in Vegas. I was there, too.
I was Yeah. And it [clears throat] was electrifying like um you know we had good seating there started seeing obviously the grand birthday party but like it's certain guests that I'm not social media presency like the billionaire lady that made up from ground up but like Jim Ron I mean not Jim Ron Jimmy John's and Jimmy you know and
Martha Stewart Eric [clears throat] Trump. Yeah, Eric Trump blew my mind. Like I know people like liked to the Charlie Kirks and stuff, but when I heard Eric Trump's thing because we often have this thing of like, "Hey, trust fund baby blah blah blah." But anyway, breaking down the logistics and stuff like that and then speak of
he's a trust fun genius is what he is. I like that. But yeah, no, just speaking about that like you don't get that like you know online and stuff with events and like you know podcasts and it's just it's connection is some of the most beautiful and I value that so much and and I think I want to try that's why I do these podcasts cuz I feel like people give so much of feedback in understanding um how important that actually is as well. Do you want to share an example like from your networking and then like people that you've engaged as well how important connection has been for our audience?
So I [clears throat] actually get made fun of for for my mastermind which is okay cuz mine's face to face and I have a buddy and others that only do theirs via Zoom or whatever you know digital way. And I'm like no you will physically come to my office. We will physically meet face to face every single week and we'll shake hands and we will connect together. 10 times more powerful than meeting once a week on Zoom. I don't care who you are. Go watch the recordings all you want. Take all the notes you want. When you are in the room with me in my mastermind, it'll change your life. And I have Dakota, how many testimonials did you send me today? 30 something.
Yeah. 30. Yeah. tangible face-to-face testimonials that meet every single week in that room on purpose because I know the power because I've been to hundreds of conferences and I've been on hundreds of podcasts and I've personally hosted hundreds of podcasts and there's nothing more powerful than live face to face. There's nothing beats it.
It just doesn't. So that's and so that's my testimony there is like I do it face to face on purpose. you you can reach more people digitally obviously right
but you have a greater impact face to face um and you know speaking of leadership um do do I I like this question so much do you think people are born leaders or can they develop the trait to become leaders or
you're not born leaders absolutely not the only thing you're born with is a heartbeat and the law of gravity
I don't know captain Moroni looks like the guy was must have been, you know, predestined. The guy was
Dude, that dude was on TRT from when he was like 13 years old. Come on. Dude is freaking jacked. All the pictures you see, that dude is like a beast.
He was him, bro. He He was definitely him, man. I'm telling you, the [snorts] ladies back then, like 600 beasts, he were like, "Oh my gosh, he I want him."
Yeah. And he was like 78. I mean, it was a huge. Anyways, but he was LeBron back then.
Yeah. There you go. There you go. You say LeBron. Get out. Freaking LeBron. You say LeBron. You're trying to be politically correct.
No, that's my guy. LeBron's my guy. I will defend LeBron to the to the last sword. [clears throat]
Okay, I'm going to I'm going to stamp a 22 23 on your ass on your way out of here with my foot. Jeez Lou freaking LeBron. Anyways, we won't go into that. But um no, I I do not believe leadership is is you're I don't believe you're born with it. I don't. I believe leadership is a skill
because anything learned is a skill. You're not gifted a skill. You are pra you practice a skill.
Things that you are gifted with. You are gifted with a language. You are gifted with a skin color. You are gifted with height. You are not gift like I'm 5'9. I have to own it. I no matter what I take, I'm not magically going to be 6'3, right? And I have like green brown eyes. I don't have beautiful blue hazel eyes. I'm never going to have it. Culde-acs, bro. See these things? Boom. They're getting bigger. Okay, we're going to I got real estate setting up here. I got like seven properties. I'm never going to have beautiful head of hair like these guys, right? It ain't going to happen. But like, and I can't change those things. But like becoming a leader, I can learn the traits of other great leaders. I can learn like great leaders like Jesus Christ or Captain Morona. Everyone want to go down the religious card, right? Joseph Smith, right? You you name them as you go. Pop.
Doesn't matter. Jesus Christ, dude. Martin Martin Luther King J. You, Dude, you know. Yeah. You You
LBJ. There you go. Yeah. There you go. Oh my gosh. No, I'm just being silly. No, no, for real though. And And I And just to follow up on that, you know, one of my favorite stories I it always gives me I'm a I'm a visual learner, so every time I read stuff, I just always paint a picture in my head. But um often, you know, when you hear about the the Vikings and and conquering land and the whole like we're going to burn the bridge, I mean, sorry, we're going to burn our boats cuz we either conquer or we die. Yep.
H form of mentality. But it's not just that whole story or scenario, but it's the ferocious way and how people literally leaders back then were followed like to the sword. You know what I'm saying? Like it it was like strict obedience in a way. And back then, if I make a similitude right now, what would you say leaders can do right now to have that level of impact where people can say, "Listen, I trust you and I'm willing to go all the way with you right now. You have to be a man of truth because if you're not a man of truth, what [snorts] do you stand for?"
And one of my favorite saying that came from Garrett White. One of my favorite um quotes or sayings is caught versus taught. We can hop on podcasts. We can write stuff down. We can record videos on Instagram. Do this, do that, do this, do that. But if we aren't doing the this and we aren't doing the that, we're hypocrites. And what person wants to follow a hypocrite?
Right? Don't cheat on your wife. And I see him at the club cheating on his wife. Don't drink alcohol. And I see you shitfaced on the weekends. Don't do, you know, don't eat don't eat McDonald's and you have a membership to Wendy's. Like, bro,
you know what I mean? And pick anything in life. And that's my biggest thing is like show people, right? We call I call it show, teach, watch. Show people how to lead, right? Then teach them how to lead and then watch them lead.
But you have to be the example first. Plain and simple, right? If you're not putting in the reps, why should I You think as a business owner, if I'm not putting in the reps, why do you think any one of my team members should do as many reps or more reps than me?
It doesn't make sense, right? Teach your kids, hey, don't say bad words and you're dropping the fbomb every other word. Like that's why Andy Verscell can't have kids. I'm just kidding. Right? But like his dude, F-word is like a verb for him, right? So, he probably wouldn't teach his kids not to say the f word because that's like his favorite word.
But the point being is you have to be an example of what you want and what you don't want. And what you want and what you don't want, people will follow or not follow that example.
Does that make sense? That makes perfect sense. So, but like that's and that's been my biggest thing is like you dude, you're people are always watching. Sean Wayland taught me this. Never let someone else raise your kids. Don't let someone else raise your kids. Be the example. Show up for them. Show them what's right. Show them what's wrong. Show them what honor looks like. Show them what respect looks like. Show them what right chivalry looks like. How to treat a woman. How to treat kids. How to treat a spouse. How to treat the elderly. You show them. Show watch them.
Have your kids watch you open the door for somebody else. Not, hey, go pick up that piece of trash. No, no, no. I'm going to go pick up that piece of trash. a watch as I pick up this trash. But you don't say watch. You just do it. And then randomly you look in the fry parking lot a little bit later and you see your six-year-old, your 8-year-old picking up a piece of trash and running to the trash can to go put in the trash.
I love that. I love that. But in all aspects of life. I agree. And matter of fact, I know you you said in one of the scenarios and examples you're giving, you said Trump as well. I I saw a G20 summit recent video. So, um there's a video that's been circulating when I think it was with Baron Trump and he said like don't drink alcohol, don't smoke, don't do drugs, and no tattoos, right? And in the G20 summit, it's so funny. They all had wine there and he had his like Coke uh Coke Zero. What is it called? like uh Klay and my point is the fact that the reason why he was so passionate about a topic such as that is the fact that I think if you read his books he talks about his older brother that was like his role model that ended up like dying from that and he end up like standing on principle by teaching that to his [snorts] kids as well. My biggest role model uh to this day is is still my dad
because I feel like is not only is a man of integrity but he just always chooses to go the higher route as well. And we always make we have our for family group chats when there's like a bit of a misunderstanding or quarrel when we don't like something he always says away know the most Christlike thing that is very exemplary and sometimes like you don't want to hear it but you have to hear it you know and I think if somebody's living that way it's easy to teach that but if you're not living that way you're being a hypocrite you know what I'm saying you're being a Michael Jordan you know what I'm saying you're going out there gambling in Vegas
Yeah. And you just you trip and fall and become a billionaire. Yeah. Just crazy how that works.
Yeah. And LeBron's plane could fit inside one 10 one 10 one 10 one 10 one 10 one 10 one 10 one 10 one 10 one 10 one 103 of Jordans.
Mad. Yeah. And what's defense? How do you spell defense? D with the the fence like in at a high school high school basketball game. The D and then the painted fence, right? That's how LeBron plays defense.
Open up a can of worms. I better stop it immediately. Six Six rings, six defensive player of the year, six MVP. Okay. Okay.
He didn't play six seasons. We have to get that. He played 15. So, which means he [snorts] lost. He had a losing season nine times out of the six. You know what I'm saying?
Oh, yeah. Terrible. Terrible thing. Yeah. The rings. The rings they they tick when you touch stuff. Metal on. Yeah. Those rings every time you touch. Doesn't matter. You know, he can't do this on He has to. No matter which hand he does it on, you'll hear it no matter what cuz he doesn't It's not just on one hand, it's on two.
That's fine. I put two two this side, you know. Yeah. What's your ring finger though?
Oh, it's awesome. I love it. I love it so much. Um, no, now I want to talk about the mastermind. I know like time has been going by so quickly. When did you start the mastermind?
So, I started actually I was talking with the twins and Dakota and dude like 3 years ago. It was it was me and two other business partners and uh yeah, I just I don't know. It it came together real quick and within 12 months of being together we threw a 700 person event and we had people like Brad Lee and Shawn Whan. We had Ed Mlette on there. We had I mean uh you know Natalie and Brandon Dawson were on there. Uh Josh Snow, you name it. Like we had all these all these speakers. Uh Pace Morby like you there's a lot of a lot of influential guys up on that stage.
J's coming tomorrow by the way to the studio. Oh really? Yeah. Pace has just went to Montana but we plan to he just Yeah. But anyway, J cutting his grass this morning. I saw him. Yeah, they uh but it's No, it's been um the the whole reason for the mastermind is not to make millions. I'm sure that'll it'll get there one day. But my thing is more of the the irony that plays into this because you've been asked a lot of you've been asking a lot of leadership questions. I feel like especially in the blue collar space, there is a huge gap in leadership [clears throat]
because the leaders that we learn from on the blue on the blue collar space, all the baby boomers, they were trained and taught differently than our generation
and it's not the same. It's just not. They didn't have iPhones and internet and all these other things that we do now.
And so it's just it's just different. It's not harder. It's not faster. It's not smarter. It's just different. But I feel like a lot of us um my age, we are we are begging to be led and we and I've been blessed and even Garrett White I was talking with him the other day like when you are called you cannot deny that calling
and nobody can deny it, right? No matter what you say or he says or she says like if I believe that I was g I was given I was called to do that to call to help men become better men become better spouses become better business owners become better parents and that is what I've been asked to do apart from owning and growing a roofing company then that's what I need to do
and that's why I did it because it's right now it's it's I say it's not profitable but it's not there like I couldn't just live off of my coaching program right now and pay my bills with my family. And I think that's the reason why is because it's not but there's something fulfilling there. There's something when you can help somebody else change their legacy and that came from a really really rough upbringing.
Like I wasn't beaten by my mom or my dad. I know people that were literally beaten and terribly terribly treated by their siblings or their aunts and uncles. Uh you're talking about being molested as a kid and drug abuse and all those things. I didn't grow up with that. M
I didn't I grew up in a beautiful picket white fence stereotypical LDS home. I did.
So I can't relate to that. But what I do know is that people have been and they need help and they want help and they're looking for help. And the internet and the society and the are the way we see ourselves right now is so whack that people don't know what to look and what to trust and what to believe in. And I've been blessed to put my money where my mouth is and put my foot where my mouth is and really show people like I built a $10 million company in 40 months from zero. No investors, no partners, no loans, just straight grit. But I've also had exceptional mentors help me along the way.
Yeah, my mom and my dad a little bit, sure. but other external influences and with what the success that I've been able to have in building a team and having dozens of employees and and a building like this, it didn't come overnight, but a lot of people their dreams are suppressed by the people that they grew up with.
Yeah. team members, family members, parents, community members, church members, um, school. A lot of people have given up on their dreams, so they make it give up on theirs, right? And so that's why, like, if I'm trying to chase my dreams and you've given up on yours, you definitely don't want me to hit mine, right?
It just doesn't make sense. If I've given up on my dreams, be like, "Go get them, Tiger." No, you wouldn't be like, "Dude, like, yeah, don't. way too risky. Don't worry about it. Don't do it. Don't push. I was talking to Codoner Walk earlier. Like don't dude like No. If that person like your spouse or those around you are not pushing you to be bigger better faster stronger you you're hanging around the wrong people.
Precisely. No. And I couldn't agree more. And I think I'm I'm glad you stressed on that and we were talking about it earlier on and in the first podcast that sometimes um right now not only are men lacking that form of like direction sometimes, but because there's no connection, it's harder to open up and talk, but it's harder to also have like leaders and mentors that are out there willing to actually take you in the right path. Because naturally, even back then with the greatest warriors, they had a leader that was leading them in the right path. When I made that Viking example, yes, they were they lived their whole life training for that one specific purpose, but there was still a leader leading them in the right path.
Let me give an example. So, I watch these three movies once a month. I was thinking I'm crazy. I watch Troy, Brad Pitt. I watch Troy Burn the boats, right? Not burn the boats, but take it down and build a horse. Potato Potato. I [snorts] watch Troy once a month.
The new Space Jam. Sorry. Oh my. Yep. Once again, we can't we can't beat the original. So, let's make a sequel with some other dude. So, you have Troy, right? Then you have uh The Last Samurai, Tom Cruz.
Mhm. You watch that one? The Last Samurai. And um one of my other favorites, 300.
Oh, which one though? Not the not the second, not the like the prequel to like the way they got there. The the original 300.
Beautiful. Right. And I forgot what his name is, but the if you pay attention, all three of those movies, their leader was present. Their leader was not in another continent or sitting back saying, "Go get him, Tiger." They were on the battlefield. They were 300. He died with his 300 guys, Troy, Brad Pitt. Literally there killing dudes, right? First one off the boat. Like, let's go get him. Not like, "Hey, uh, hopefully you guys don't die and I'll, you know, let me know when you get the you kill everybody and I'll go up to the top, right?" And the last samurai, Tom Cruz. No, teach me your ways. Why are these people doing what they're doing? Right. And he almost he almost died in in battle at the very very end.
You have to be you and I did I made this mistake by the way those who are listening. I made this mistake. I stepped out of being in the trenches with my people. Being in the trenches doesn't mean that I have to be the one that does everything either. But your leader has to be in the thick of it with you.
Tommy Melo taught me this. He's like, "Your people need to see you need to see your truck in the parking lot. Your people need to see you in your office. You can go on trips and you can have nice stuff. Totally fine. But if you're truly going to war to build something great, people need to see you doing something great.
I think it's so exemplary. And I'm glad you said that 300 gives me the chills each time because they knew
best movie ever. They could potentially die, but they're like, man, eat, drink, or be merry for tomorrow we die. That that feeling of like, listen, I'm dying in there with like my my captain, my leader, knowing that we're dying on a good coast. we're not going to be slaves to like the you know the other guy the the you know and so I think it's such a good principle because not only was he leading but he was leading from the front each time he's like listen I'm going to die with you in the field but either way we're not going to be subjected to another ruler we're going to live for our freedom and what we stand for it's and it's a great example and I think sometimes what happens I notice especially in the sales aspect people just want to quickly get those leaders leadership positions that they can easily delegate like Listen, you go knock and set appointments, I'll come and close the deals. You go do that
thing and you go. And I feel like it's such a common trend, especially right now because we want to delegate so much. That's why I feel solar industry has become disastrous over time. It's just been rumbling
and I I just wanted to add on that and concur that leadership is just so important.
Before I came here, I drove to Paradise Valley, 43 minutes one way, got on one roof, it's 111°. got on one roof, did my inspection, got off, uploaded the picture, sent the bid, did the whole thing, came back here, right? Showing my team, and I sold $200,000 this month. We'll do We cleared $1.3 million in June of this year.
Wow. I'll show you my I'll show you my CR when we're done. Wow. But I sold 200,000 of that. I didn't sell zero. I sold 200 of that. Right. And I could have sold more, but I was just trying to be nice, right? I gota got to let my guys win. But, you know, kind of like LBJ. Yeah. Yeah. So, so yeah, like like you go to the playoffs, but then you like just, you know, the bed and don't you can't like win. You can't win, but like you showed up right?
Cleveland. Yeah. This is for you, Miami Dade. Just kidding. Um, but the uh I want I want to finish on this though. One of the biggest things that we that we forget though, Troy, he was single uh last time, right? He was single 300. He wasn't single. He's married, right? And when he left, and this is my wife. When she left, when he left, she didn't say come back or I miss you or don't go. She said leave. She said come back or come back with on your with, you know, on your shield. Come back dead, but you know, come back. And there was no self there was no selfishness there because she knew the mission. She knew the goal. She knew what he was there to do.
And that is the level of selflessness that if or when you have a spouse, that is the kind of spouse you want to attract. And that is the kind of spouse that you need to be. And my wife is that person.
Wow. The number kind of crazy. You can't you don't get to choose your parents. Do you know that? Like not get don't get weird like all spiritual and me like oh the premortal existence. Like don't go that route. I'm dead serious. Don't go that route. But like you don't get to choose your parents. Like you're born and like those are your parents, right? You don't get to choose your siblings. You just as they grow up like that's my brother, that's my sister, right? You don't get to choose them. Um you get to choose your spouse.
The one thing you get to choose in life is you get to choose the person you want to spend the rest of your life with. And it is the number one decision that will make you into a warrior or that will crumble you and your goals in your creation of what God called you to be. So be very very careful and very intentional of who you choose to spend the rest of your life with.
Wow. Wow. That's very powerful and grateful for you sharing that. And I wanted to also kind of segue a little back and and talk about um uh I want you to help me in this aspect. And now I'm talking about like um a problem and I I struggle with a lot is the fact that I [snorts] I take way too much responsibility because I trust less and so I do everything where and then when I try to delegate I overly become uh micromanager.
Mhm. Like it's such a it's a it's a it's a fault to the point it's like listen instead of like micromanaging like let's say media team I want these podcasts done and this I'm like you know let me just do anything by myself then I end up spending way too much hours cuz I want things to come out just the way I want it to come out. What example would you give cuz I know that it can become it can be a blessing but also some of your biggest blessings can become a curse as well. What advice would you give someone like me or someone that may be facing with that level of like just wanting things micromanaging and just not allowing people to just flourish in their specific skills?
So this is where you need to be more like LeBron instead of Jordan cuz Jordan was perfect six for six. [snorts]
So but like LeBron like he got it done but in a bubble, right? So that's what it comes down to. So done is better than perfect, right? So
if the people are around everyone just wait that needs to go viral. That needs to go viral. Done is better than perfect. Perfect six for six or you can be like LeBron and just kind of like come and go when you want to and you know if you want a ring you don't but if not people still talk about
well that bubble was the most mentally draining kind of like thing. I think that's that's equivalent to like three of like Jordan's like titles.
Yeah. Yeah. Right. Right. Oh man. So, uh, to answer your question about that though, micromanaging and delegating and whatnot. A lot of it is we didn't grow up being trained on what to do in our job. We just kind of like had to go figure it out. You had to fix that. You have to train people exactly what you want them to do and exactly what you want them, excuse me, not to do. And a lot of the times it's a lack of training on our behalf. So, we don't trust our people to go do X because we haven't trained them and watch them to do X. So, there's a trust factor there.
It's not that they're good people that have to do it right. We haven't trained them to do it correctly. So, you micromanage them because you didn't train them correctly because you didn't train them because you didn't do your job as a leader. You didn't train them to where you can be like, "Here you go." Or [snorts] you don't trust them to fail. Brandon Dawson teaches that you can train anyone to do 80% of your job. Anything you do, I can train somebody to do 80% as well as you.
That 20% is that the magical unicorn dust, right? Your personality, who you are as a person, right? And that little it factor, that's that 20%. 80% of it, four out of five. 80% of it you can train.
Wow. If you train them and you train them correctly and hold them accountable and you teach and then show and then watch, that is how the micromanaging part goes away. I don't have to like today we're doing probably 20 25 roof inspections. I'm not like how did they go? Did they diagnose it? Did they look at it right? Did they ask the questions? They ask for the clothes. Did they overcome the objections? They did all that stuff. No, no, no. Go do your job. And if they fail, I have I look inside first. Whenever somebody leaves my company, I say, "What did I do wrong?" Not, "What did they do wrong?" It's easy to blame people. What did I do wrong? How did I fail them in production, in sales, in admin, in marketing? How did I fail them? I could have done this and this and this better. Okay, we're going to turn it into a training opportunity and we're going to train the people that are still here to where they don't leave
because of the things that I did not implement into that team member before they left cuz what if I would have trained them to do those things? Will they still be here?
And that's what it comes down to. Training. Training is everything. Training is a daily, just like brushing your teeth, it is a daily thing. Personal development is a daily thing. You don't work out once a week, you'll be fat. You will. There's no and you'll be sore for 5 days. That stupidest thing in the world. I did it, by the way. One like workout once a week hard, max out. Cool. Sore for like 5 days. Go do it again. You don't get any more fit and you're sore for 5 days. Stupidest thing ever. Just take that into sales. Only train once a day. Mastering your craft. Do you think 300 or the last samurai or Troy?
Do you think any of them, oh, I'm going to like work on killing people and shooting arrows and I'm just I'm going to train on that, you know, one, you know, for a few hours, you know, once a week. No, every single day, hours, every single day. That's what you have to do. You have to train your people because when you became a master of your craft, how did you do it? Every single day, hours and hours every single day. So, why do you think these people should get any shortcuts? They should be doing it just like you did, right? Hours a day, every single day, non-negotiable. if you expect them to get the 80% of the results that you get.
Love that. No, I love that so much. And then as we can I I have just two more questions I wanted to ask. Um obviously the success that you've gained over time switching in the blue collar and then incorporating a lot of the business aspect as upscaling your business. What's probably been one of the biggest lessons you've learned as like being an entrepreneur? Uh, ironically, the last the last the previous question is hire and delegate.
So, I have this rule called the 2500 rule. So, $20 an hour versus $500 an hour. So, write down everything you're doing on a daily basis from 5:00 a.m. to 10 p.m. Every single do everything you do on a 30 minute or hourong increment. What do you do? What am I doing? Write it all down and write and do it for a week and document what you're doing for those 30 minutes. I'm doing this. I'm calling these people. I'm picking up dry cleaners. I'm walking the dog. I'm looking. I'm doing this bid. I'm dropping off this trailer. I'm ordering this material. I'm doing whatever it is, right? In whatever whatever industry you're in. At the end of the week, get a yellow notepad, right? My boomers, get a yellow notepad, right? Or I'm 38, get a remarkable, draw a line down the middle, and you write down the tasks that pay $20 an hour. It's about 40 grand a year, $41,000 a year. and write down all those tasks that you did that week that were
$20 an hour. And then write down all the tasks that cost about $500 an hour. And then all those ones that are $20 an hour, you hire and you delegate those as fast as you can.
Because if you want to make a million dollar a year, that's $500 an hour, 40 hours a week, 50 hours a week, 50 weeks a year.
Or if you continue to do the $20 an hour weeks stuff, $20 an hour, right? 800 a week, $41,000 a year. That's what you deserve to make because those are the type of tasks that you are doing. And then there's as you get going, you'll you'll feel you realize that there's a $50 an hour and a $100 an hour. Those are your different managers and your different positions, right? Like Dory, my CEO, she does she's not a $20 an hour person anymore. She's like $150 an hour person, right? And she makes great money. But the tasks that I give her, she can't be doing the $20 an hour tasks because then I have to pay her $40,000 a year because that is the value that she brings by doing those tasks. Every task has a dollar amount attached to it. Big or small. Now, if you do it like Ryan Steman, if you know the hardcore closer,
yeah, if you interviewed him, he's a great guy. No, I haven't. He's here in Arizona,
Texas. Dallas. Texas. Okay. Super good dude. Uh, and great on podcast. But he um he cuts his own grass and be like, "Dude, you cut your own grass. Why don't you pay somebody?" He's like, "It's therapeutic for me. I love doing it. It's very fulfilling. I love the smell of fresh cut glass. It makes me happy." So, I choose to do that, right? But in business, hire, delegate, hire. I can only get on so many roofs a day. You can't do a million dollars a month in roofing and be the number one sales rep phys. I don't know anyone. Not in commercial, not hail stormchasing, residential, retail. I don't know anyone on planet earth that can sell $12 million of roofing in a year.
It doesn't exist. Average sales rep does two to two and a half million. Okay, cool. You immediately have capacity issues if you do the math of how much they make. Okay, so I need more sales reps to go and sell more roofs. Grant Cardone teaches the two things that you don't delegate or that you delegate but you still are the number one at marketing and sales. Two things you never give up even as you're growing and as you're scaling. Never give up sales. So continue selling. Keep it keep pounding those doors, knocking those doors, right? Selling those roofs. And number two is always never let somebody in your business outpromote you.
[snorts] No, that's powerful. Um I often ask I've been um one of the things I actually like is when I conclude the last question I always ask people cuz it's the code to winning. So insights people need today to seize the world tomorrow. Um for Jason Payne [snorts] um what defines winning and don't say Michael Jordan. So what defines winning?
So yeah. So not Michael Jordan but 23. No uh what defines uh what what defines winning? So the definition of winning in in my opinion is to be able to do what you want, where you want, when you want, with the people you want. Wow. With no restrictions. So if I want to leave tomorrow and go to the Bahamas for 30 days with my wife and my kids, I buy plane tickets, I fly out there, I go there for 30 days, I go there, and I come back. That is winning.
Love that. It might be that week. It might be I want to go sell $100,000 in roofs that week and I'm going to go get on a [ __ ] ton of roofs, talk to a ton of homeowners, sign a ton of contracts, and pick up a lot of checks. And that is my goal for the week. And that is me winning.
Wow. But I get to decide when where I want to go and what I want to do. I want to come on this podcast at 5:00. I can move my calendar. I don't have to ask for PTO. Like I didn't know what that stood for till I was like 35 years old. S my life didn't come from corporate America, right? Like PTO. I'm like what's I was like toilet paper literally. I was like PTO. I literally had no idea what I s my life. I had no idea what PTO meant. And my brother-in-law works in corporate America. He's like oh yeah. He's like oh I can't take this 3-day weekend off to go up north to the cabin because uh I don't have that much PTO to save PTO for Christmas. And I'm like what a shame. To each their own. To each their own. What a shame that some somebody another human gets to decide how much time you get to spend with your kids and when you get to spend time with your kids and where you get to spend time with your kids or your spouse or
whatever it is. That thing that makes you tick that makes you win or makes you feel fulfilled.
Right? That's that's my thing. So, I work my ass off every single day to where I can and there's processes and levels of there's tears of that, right? Knowing that like I can go wherever I want, do whatever I want and my credit card won't bounce, right? And my team will still be here and we'll still make money while I'm gone, right? And I get to create experiences with the ones that I love whenever I want, wherever I want, no matter the cost.
That's powerful. Jason, if you could let our our viewers know where they could get a hold of you, [snorts] um if they want to try and jump in the mastermind or learn anything about your coaching or any course, anything you may have, can you let our viewers know, please?
Yeah. So, uh easiest thing is Jason the Roofer on Instagram. That's literally it. Everything else doesn't matter. Boom.
You'll figure you'll figure it out from there. like that. It's if if you go there, you will you will if you follow that page, there's over 7,500 posts all from this iPhone or the iPhone, you know, 2 4 6 8 9 11 12 as I go. But literally 7,500 posts from my phone.
Wow. All from me. Not from a social media. I mean, he'll clip it, but I still post it, right? But most of those are from me on a roof, in a podcast studio, at a at an event, whatever. And all I'm trying to do is just add value and educate people on how to be a better spouse, how to be a better parent, how to be a better better business owner, how to be a better team member, how to be a better man of God. Am I perfect at it? Absolutely not. But I am trying. And people can learn from your failures and your wins, but they don't if you if you don't share it with the world, they don't know.
I love that. Love that so much. Ladies and gentlemen, the code of winning insights you need today to seize the world tomorrow. The man, the myth, the legend, LBJ himself. I was like, Jason Payne. Thank you very much, brother. Go Bulls.
Questions about this episode
Who speaks in "HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068"?
Jason von Payne (Jason Payne) (Guest), Dakota (Host), Unidentified third speaker (coach/team member) (Guest).
What is "HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068" about?
The discussion focuses on the journey of transitioning from a construction worker to a business owner in the roofing industry, highlighting the essential skills needed for success, such as understanding both the technical and business aspects of the trade. Key points include the importance of training and retaining employees through strong leadership and the belief that leadership qualities can…
What is mentioned in this Code To Winning episode?
123 people, works and ideas are mentioned, including Jason von Payne, State 48 Roofing, Scale Mastermind, Sexy Business Status Podcast, Sexy Business Status Podcast, Arizona. Each one on this page links to its own page with every episode that mentions it.
How long is "HOW TO DOMINATE BUSINESS IN 2026: WHAT NO ONE’S TELLING YOU || JASON VON PAYNE || EPISODE 068"?
The episode runs 57 min; the transcript is about 12,162 words in 166 timestamped sections.
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About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated February 9, 2026.