Transcript

PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060

From Code To Winning · Episode page · Watch on YouTube

· 48 min · 11,576 words · 154 timestamped sections

This is the full, timestamped transcript of "PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060", an episode of Code To Winning published October 10, 2025 (48 min, about 11,576 words). It mentions 23 people, works and ideas, including Jason Wojo, Low Ticket, Facebook, Webinars, Sales.

What this episode is about

The content focuses on Jason Wojo's journey from learning about e-commerce to generating $2 million a month through effective paid advertising and social media management for local businesses. He discusses strategies for building a personal brand, recruiting top talent, and navigating the challenges of advertising on a limited budget.

Key takeaways

  • From flipping Pokemon cards to social media management, every entrepreneur's journey is as unique as their brand.
  • Investing in mentorship can yield returns far greater than traditional education—sometimes, you just need a nudge.
  • Door knocking got this entrepreneur into local businesses; a reminder that face-to-face can still trump digital outreach.
  • To beat the ad budget blues, focus on refining your brand voice—authenticity trumps cash every time.
  • In a world of noise, a personal brand isn't just important; it's your differentiator in the sea of sameness.

Who speaks in this episode?

What is discussed, and when

  1. – 5:00: Jason Wojo, Google LLC, Mastermind, Orlando, Florida
  2. – 10:00: Low Ticket, Facebook, Open Send, Google LLC
  3. – 15:00: Low Ticket, High Ticket, Google LLC, Brandon Carter
  4. – 20:00: Webinars, Google LLC
  5. – 25:00: Instagram, Facebook, Webinars
  6. – 30:00: Facebook, Low Ticket, Sales, Google LLC
  7. – 40:00: Sales
  8. – 48:28: Google LLC, Instagram

Notable quotes from "PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060"

  • Videos and images back home, export them, edit them, Canva post, boost post, all that jazz. And built brand, Google my business used to do a lot too.
    about Google LLC · at
  • Going to events, masterminds, like I started getting in bigger circles. One of my biggest mentors was Jason Capital. who taught me a ton about copywriting, direct response…
    about Jason Wojo · at
  • My sales team and my agency. And what we're seeing right now is dude, Tik Tok's giving us a higher ROI than Facebook. And it's bro, it's weird as hell. Tik Tok gets me a 7x…
    about Facebook · at
  • [ __ ] ass you click play and basically I just grab all your data and then if I combine it with open send if you know what open send is. No.
    about Open Send · at
  • Dude, it's it's this thing where it's bro, the webinars you sell one to many, you build more rapport. If no one trusts you, they're going to trust you after an hour. And that's…
    about Webinars · at
  • And then you pay your second payment when you make an ROI back, but you can't say ROI guaranteed. dude, all these offers I see in the space are ruining that trust recession that we.
    about ROI · at
  • Going to be happening in terms of disrupting the paid ads industry? dude, the AI thing, I use it for efficiency, but I wouldn't use it to replace my marketing and copy and…
    about Artificial Intelligence · at
  • So like their ads are doing well, but like their sales team sucks. Okay, buy sales training.
    about Sales · at

Who and what is mentioned in this episode?

People

  • Jason Wojo — Person · Main guest · 2 mentions · first at
    He explains his origin story and current business model around paid ads, funnels, webinars, and offer design, including specific tactics and tools he uses.
  • Jason Capital — Person · Referenced mentor · 1 mention · first at
    Jason Wojo cites Jason Capital as a major mentor who taught copywriting, direct response funnels, upsells, low-ticket funnels, and webinars.
    Going to events, masterminds, like I started getting in bigger circles. One of my biggest mentors was Jason Capital. who taught me a ton about copywriting, direct response…
  • Tai Lopez — Person · Referenced influencer/educator · 1 mention · first at
    Jason Wojo credits Tai Lopez’s course as an early trigger that led him into SMMA and the marketing services path.
    Basically just profit and loss arbitrage. and then from there, I found Tai Lopez's course. Saw he was talking about SMMA, make 10K a month. I was Oh [ __ ] all right, cool. I'll do that. and then I got more into it. Started pitching.
  • Brandon Carter — Person · Referenced event guest speaker · 1 mention · first at
    He is listed as a guest speaker for Jason Wojo’s upcoming 'Scale Your Ads' event, indicating network and event positioning.
    Got some cool guest speakers too. I got Tanner, I got Brandon Carter, I got Daniel G.
  • Daniel G. — Person · Referenced event guest speaker · 1 mention · first at
    He is named as a guest speaker for the 'Scale Your Ads' event, part of Jason Wojo’s ecosystem-building strategy.
    Got some cool guest speakers too. I got Tanner, I got Brandon Carter, I got Daniel G.

Companies & orgs

  • Facebook — Company · Key platform discussed · 5 mentions · first at
    Facebook is described as interruption-based traffic with declining trust/ROI relative to TikTok and with strong dependence on creative engagement.
  • Google LLC — Company · Key platform discussed · 7 mentions · first at
    Google is positioned as intent-based traffic and high-ROI retargeting; he also references Google My Business and tracking/UTMs.
  • Eboo — Company · Referenced software/tool · 5 mentions
    Jason Wojo describes Eboo as a video player that can capture viewer data for retargeting/identity resolution when someone clicks play on a landing page.
    Traffic on Google yet. There will be soon because I basically, dude, we got this software that every time you go to my landing page and you click play, it pulls your Facebook data.
  • Open Send — Company · Referenced software/tool · 3 mentions · first at
    He claims Open Send can identify visitor contact details without opt-in, enabling outbound calling and follow-up—positioned as powerful but expensive.
  • Instagram — Company · Distribution channel · 3 mentions · first at
    Instagram is referenced for ad engagement tactics (hidden words) and as Jason Wojo’s primary contact channel (@thejasonojo).
    Yeah. so you guys can go to Instagram thejasonojo. you can also go to our website thewojoia.com to see if you qualify to work with us.

Concepts & topics

  • Low Ticket — Concept · Core topic · 8 mentions · first at
    He explains low-ticket offers (e.g., $17 templates, $27 courses, event tickets) as a major growth lever and as an entry point into higher-ticket sales.
    Like VSSLs, all that jazz. Did that and then I just started like really justing ass from there with like low ticket. Low ticket was where I had my biggest like win for sure.
  • Webinars — Concept · Core tactic discussed · 4 mentions · first at
    He claims webinars outperform other funnels by building trust and selling one-to-many, describing a weekly webinar system tied to a group/community.
  • Sales — Concept · Core supporting topic · 3 mentions · first at
    He repeatedly ties ad performance to sales process quality (setters, closers, pitch, ascension) and describes phone closing from low-ticket buyers.
  • High Ticket — Concept · Core topic · 3 mentions · first at
    He contrasts high-ticket services (done-for-you, consulting, coaching/masterminds) with low-ticket and explains how he monetizes both.
    Can you define what the difference between high ticket and low ticket for?
  • Trust Recession — Concept · Core framing concept · 2 mentions · first at
    He argues buyers are less trusting, making brand, intent-based channels, and longer-form trust builders (webinars/podcasts) more important.
    To enter the ecosystem in like multiple facets. So like now what I've been seeing more than ever is that we're in a trust recession. So no one for [ __ ] Exactly. So, it's…
  • ROI — Concept · Key metric discussed · 2 mentions · first at
    He compares platform performance using ROI multiples and describes retargeting returns and performance-based pricing logic.
  • Artificial Intelligence — Concept · Secondary topic · 9 mentions
    AI is framed as useful for efficiency/ideation and follow-ups, but not yet a replacement for high-quality marketing storytelling or end-to-end campaigns.
  • Event — Concept · Business growth channel · 1 mention · first at
    Events are described as a way to build circles, create trust, and sell offers in-person; he promotes his own event as an entry point.
    And that's going to be in Miami at the Ritz Carlton. So we run that and then we just get a bunch of people in a room and then we sell them and that's really it.
  • Mastermind — Concept · Background growth lever · 1 mention · first at
    He credits masterminds/events and 'bigger circles' for accelerating learning, relationships, and business sophistication.
    All that jazz. And then from there I started like investing myself a lot more. I started going to events, mastermind, I started getting in bigger circles.
  • Culinary School — Concept · Background life event · 1 mention · first at
    He uses culinary school (and dropping out) as the starting point of his journey before business school and marketing.
    So, this was Jeez, I was in culinary school. so, that's where I first decided to start my journey when I got out of high school. Went to culinary school, dropped out, realized I hated it. I w up going to business school. I.
  • Esports — Concept · Side project mentioned · 1 mention · first at
    Jason Wojo briefly mentions starting a side business tied to an esports team, used as an example of ongoing entrepreneurial activity.
    To like push it out more as like a side business that we just started with our esports team, but yeah, dude. I went to business school. I started learning about the eBay flipping and all that fun jazz.

Places & events

  • Orlando, Florida — Place · Career move location · 1 mention · first at
    Jason Wojo describes moving to Orlando, Florida to go 'all in' on his business, marking a key transition in his growth.
    And then from there, I decided to move to Orlando, Florida, and just go all in on it. I was making like three grand a month, give or take. And I was are I have enough to like get a room in a.
  • Arizona — Place · Recording location · 1 mention · first at
    The host states they finally got Jason Wojo 'out the house' in Arizona, indicating where the interview took place.
    World tomorrow. Today we have a guest that I have been looking forward to interview for probably over a year. We finally got him out the house right here in Arizona.

Full transcript with timestamps

I went to business school. I started learning about like, you know, the eBay flipping and all that fun jazz. Started seeing shipping costs and packing up my own orders and like basically just like, you know, profit and loss arbitrage. But I started pitching local businesses like 7-day free trials, 14-day free trials. I did like door knocking. So like barber shop, restaurants, home service, salon, stuff like that, you know, stuff where they could pay me 500 bucks a month for social media management. Back then I would charge about 500 bucks a month for ads and social media management. Like I would come there with a camera and film it myself and then I would take the videos and images back home, export them, edit them, Canva post, boost post, all that jazz. And then from there I started like investing myself a lot more. I started going to events, mastermind, you know, I started getting in bigger

circles. How did you end up like recruiting the people that work for you right now?

Right now on Indeed, LinkedIn, Upwork, we'll spend maybe about 500 bucks a day just on ads to get hires, to get applications. The fastest way to acquire A+ talent is by having a brand and actually being good at what you do.

If somebody's out there watching this and wants to try and build a personal brand, what's the first step they should be doing right now?

First thing is like really figuring out what your voice and brand is. I know that sounds very vague, but let me explain. Like you have to have this like unique counterpart to you.

Those that actually have a limited budget, what is would you recommend is the best way to try and use ads effectively with a smaller budget? I mean with a smaller budget it is tough because you have to get out in learning phase. The only way you're getting out of learning phase if you get 50 conversions in seven days. So you have to get out of learning phase with 50 bucks. You got to basically get like $7 a leader less. The code to winning insights you need today to seize the world tomorrow. Today we have a guest that I have been looking forward to interview for probably over a year. We finally got him out the house right here in Arizona.

Just to give you a brief introduction of our guest today. If you are curious in marketing, in paid ads, in upscaling your brand, and also developing and creating a personal brand, this is the episode for you. Jason Wojo is a person that I have been seeing on my platforms, all my platforms. He's very good at paid ads. He's one of the best and experts in the specific field. So we're going to dive a bit more deep into that specific field, go in depth in terms of marketing, the effective way to upscale and all that different uh stuff as well.

So again, if you are curious and learning a lot about like just marketing and building your brand, this is the episode for you. So without further ado, the man, the myth, the legend, Jason Wjo himself. How you doing, boss?

What's up, bro? Appreciate it, man. I'm excited. Got me out of the house. Let's run it.

Awesome, man. you know, I want to kind of like just dive in deep and about like obviously paid advertising. I I I've seen your your your content for probably like over probably 3 years consecutively. I see a lot of ads just running through. So, you really are an expert. You're one of the best that I've seen in that field. I want to talk about just when did you start in this market?

So, this was Jeez, I was in culinary school. Uh so, that's where I first decided to start my journey when I got out of high school. Went to culinary school, dropped out, realized I hated it. I w up going to business school. I was flipping Pokemon cards online. I still do that now. I'm actually starting to like push it out more as like a like a side business that we just started with our esports team, but uh yeah, dude. I went to business school. I started learning about like, you know, the eBay flipping and all that fun jazz.

Started seeing shipping costs and packing up my own orders and like basically just like, you know, profit and loss arbitrage. Um and then from there, I found Tai Lopez's course. Saw he was talking about SMMA, make 10K a month. I was like, "Oh [ __ ] all right, cool." Like, I'll do that. Um, and then I got more into it. Started pitching local businesses like 7-day free trials, 14-day free trials. I did like door knockocking, so like barber shop, restaurants, home service, salons, stuff like that, you know, stuff where they could pay me 500 bucks a month for social media management. Um, back then I would charge about 500 bucks a month for ads and social media management. Like I would come there with a camera and film them myself. And then I would take the videos and images back home, export them, edit them, Canva post, boost post, all that jazz. And built brand, Google my business used to do a lot too.

Uh built websites too. So then after that, I was at home for 3 months to finish off my degree. I mean three years, excuse me, to finish my degree.

And then from there, I decided to move to Orlando, Florida, and just go all in on it. I was making like three grand a month, give or take. And I was like, are I have enough to like get a room in a house and in in like a college house? Because I was a big introvert. I still am. I'm I'm perfectly okay with it. I feel like introverts are the smartest people anyway. Uh but I did like that whole phase of my life was just like in a house doing nothing. Even during college, bro, like I didn't really do much. And then when I went to Orlando and lived with a bunch of college kids, I started making more money. And then I started to enjoy the things in college that I didn't do. Like I I went through that phase, bro. I I like to party. I wanted to get out and like be an extrovert and saw what it looked like to like chase women and stuff like that.

So, I did that and then I got tired. Like I got old real quick and then I started building the business more cold calling, doing all that jazz, referrals. Um and then from there I started like investing myself a lot more. I started going to events, masterminds, like you know, I started getting in bigger circles. One of my biggest mentors was Jason Capital. who taught me a ton about copywriting, direct response funnels, upsells, low ticket funnels, webinars, like VSSLs, all that jazz. Did that and then I just started like really justing ass from there with like low ticket. Low ticket was where I had my biggest like win for sure.

Can you define what the difference between high ticket and low ticket for? So high ticket is is basically like you know group coaching programs, masterminds, onetoone coaching, done for you services, consulting packages, stuff like that. Low ticket is like $47 mini courses, $27 mini courses, $1.97 like tickets for events. Um, that's like low ticket. Or webinar offer, that's like $4.97. That's like a low ticket offer. Um, so yeah, I mean, I was doing low ticket. Uh, I went from like 20K a month to near half a mill like a couple months because I sold this 100 ad templates offer. was a $17 offer and with a bunch of upsells and then I would get people on the phones and close them for like one-on-one coaching

two three grand and I was just pocketing like 15 20k a day just closing deals off the phone

and then I got too burnt out and yeah I got I got too burnt out and I didn't have a team and understand leadership and understand any of that stuff and then from there I realized that I needed to build leadership skills and understand what any of that stuff meant. I was like all right I make money online. I'm a leader. And then everyone around me was like, "Dude, you make money, but like no one [ __ ] respects you." And I was like, "Oh, sick." Okay. Cuz when I grew up, dude, like I was poor. Not like dirt poor, but my parents made like $80,000 a year

in New York. Yeah. In New York, which is kind of poor, but it's like kind of like mid class, I would say. Like between I feel like 80 to 120k in New York is like mid class.

So yeah, like that's just the way I grew up. And then I started realizing like, hey, I need to be a bit bigger person, post content. Like I was just running ads to low ticket, but I didn't have any brand on the side of it. Like most people who notice me now had been following me for like 3, four years, but I've been in the game for seven.

So like no one really knew how I was for the first three years. Didn't really do [ __ ] Like I was just making money selling low ticket, selling onetoone consulting because I proved the con so it was easier to close people on the phone because they bought the thing that I sold. So it's like, "Hey, you bought my low ticket. Let me help you build yours." It was an easy sale. Now it's like, now it's so hard to sell in our space. That's why I have multiple offers. Like I don't know if you are in tune with some of the campaigns I run, but like I have done for you ads, I have a webinar offer, I have low ticket, and I have scale your ads, which is our events. So I have like four different assets of our business that allow people to enter the ecosystem in like multiple facets. So like now what I've been seeing more than ever is that we're in a trust recession. So no one for [ __ ]

Exactly. So, it's like, you know, you're talking about YouTube and and and and and Google and Perfmax, like all these campaigns that that are great to have dialed in because they just build more trust. They're more search intent based. Like with Facebook, bro, I'm going in front of you and I'm like, "Do you have any idea who I am?" Well, if you don't, here's who I am. But Google and YouTube is like, "I'm looking for help with Facebook ads."

Exactly. You know, so it's just like, you know, we spend, I don't know, like maybe 14,000 a day on Facebook just for like my sales team and my agency. And what we're seeing right now is like, dude, Tik Tok's giving us a higher ROI than Facebook. And it's like, bro, it's weird as hell. Like, Tik Tok gets me a 7x return. Facebook's getting me about a 3 to four. YouTube retargeting and Google retarding get about a 20 to 30x return.

Oh, yeah. So, like, and that's just retargeting though. So, for everybody who thinks that that's wild, there's no cold traffic on Google yet. There will be soon because I basically, dude, we got this software that every time you go to my landing page and you click play, it pulls your Facebook data.

Really? Okay. So it it's called Eboo. He's one of my V one of my friends Vince Reed. Um he owns Eboove and it's like this cool video player. So like you might use YouTube embedded for videos on a landing page or Wistio or Vimeo or Sprout wherever the hell these platforms are [ __ ] ass you click play and basically I just grab all your data and then if I combine it with open send if you know what open send is. No.

So Eboo is the video player. Open send is this line of code that goes on your landing page and regardless if you opt in or not, I can pull your name, email, phone number. So now I can just shoot it over to my setters and my sales team and I can call you and you never opted into my landing page.

That's interesting. So like we combine Eboo with open send. Bro, man, I'm a big homebody, but I will [ __ ] on all these marketers online, bro. I the [ __ ] that we do right now is like absurd and I don't really talk about it much. Like I'm only touching the surface. And like but do people can people get access to that? Right. Is it like

they can it's just expensive. All right. It's just expensive. Like like scare money don't make money. Like open send is is we pay like 8,000 a month. Uh eboo is like it's 300 bucks a month and then $2,000 setup fee. So eboo's great, dude. Like if you're going to get anything off the ground like run eboo.

And do you do high ticket or low ticket sales right now or both? Okay. So we'll have we'll have low ticket. So basically low ticket will run to $27 course. I have two of them. uh digital product millionaire and then I have webinar starter kit.

Okay, so those two will run and then we have like still low ticket we have skill your ads which is our event coming up July 26th that is $47 to $1.97 for tickets and that's going to be in Miami at the Ritz Carlton. So we run that and then we just get a bunch of people in a room and then we sell them and that's really it. Got some cool guest speakers too. I got Tanner, I got Brandon Carter, I got Daniel G.

So that's exciting. And then we have high ticket which is our webinar offer, done it for you ads, social media management, we have AI setters, we have email management, we have website build, CRM builds, gez bro, anything you can think of, we have.

And then the question I had, what is one of the most underestimated thing that entrepreneurs have concerning paid ads? Like what don't they know?

They don't know what they want to know because they don't want to spend the money to find the answer. Nobody wants to spend the money, which is ridiculous. Cuz in everything you do, when you did the masterminds, when I do the masterminds, when I do the connections, like every time you go to those places, even if you don't get the information that you strive to get, you still end up meeting the people they're going to end up like, I'm not going to do,

bro. The the the relationships and just the simple fact you have to be a part of the community to get it like like people expect to put a dollar in and get a [ __ ] ton of money out. And that's what people always have expected. I'm like, dude, that's that's why I am who I am now. And I'm a big homebody. And there's a reason why is because I'm just tired of being the person who tells people things and they don't do anything with it. It's exhausting.

It's like, yo, here's how you do X, Y, and Z. Here's how like, dude, I can go in any business right now and if if I just had access to your credit card, I could probably get you to like a quarter million a month within like 6 months. It'd probably just take me like 6 months. The problem is is that no one wants to give up the card and no one wants to put down their ego. So now I'm in this place where like, bro, I go over surface level stuff on free content and podcast, but I won't tell the real [ __ ] No one. No one, bro. And everybody online will sell it. They'll sell it.

They'll be like, "Coaching group, bro, I don't have any coaching offers. I have no group coaching programs, no one-on-one. I don't sell Bisop." And people always say, "Dude, you make all this money. Why don't you sell coaching? Why don't you sell Bisop?" Because I don't want to create competition. And I don't want anyone to know the [ __ ] that spent [ __ ] I have to check my Google Excel sheet, but if I were to look at all the things I've spent coaching on and all the things I've done with mentorships, I probably spent like $800 grand. I'm just like mentorships and coaching.

I just don't want anyone to know for $2,000 for $10,000. I went through two trauma and [ __ ] to learn. I'm just going to keep it myself. I'm just going to gateep. And if you're a loyal paying client, then you'll get it. But if you just want to follow and you like people might watch this and be like, "Dude, that's crazy." Like that's absurd. Why are you gatekeeping? Because you're not going to do [ __ ] with it anyway. I can go on here and get a whiteboard and I can give you everything that I did to get to a million a month. No one's going to even if it was [ __ ] free. They're not.

But then like when you said people if they pay the right amount of money, do you have like a subscription base where you have like a a course where people can actually get access to that? Because I know you say you do do it yourself ads.

Yeah. So the the the done for you is our biggest offer. I don't have anything. The only thing that I do have is my one-on-one private.

What has it done for you do though? It just does the ads on on Yeah, we just do your landing pages, your offer, your ads, your creatives, your scripting, your tracking, every single traffic source we run for you.

Okay. We give you your videos, we edit them. Like, bro, it's literally done for you 95%.

Wow. And how much does that cost you if you know what I mean? That is It ranges from 3K to $5,500 a month. Okay.

And then there's my one-on-one private. The one-on-one private is uh I have I don't know like 18 clients on this [ __ ] right now. I got 18 clients who I just run their ad campaigns. So like they just want access to me. They're like, "Dude, I just want you to run it. I don't want to talk to you at all. Just take it off my head." These are business owners doing like half a million a month, a million. Like they just don't want to touch nothing. They don't want to know nothing about it. So I'm like, "All right, cool. I put this private package together." Basically what it is is it's $15,000 a month and then you pay me a second $15,000 a month. If I make you an extra half a million a month or I double your revenue.

Okay. So that's how that offer divies up and that's where most of my money comes from cuz the agency does over mill a month. I'll do like 800 grand a month just on like one-on-one private and then I have low ticket and all that and like we're basically scraping 2 mil a month right now.

So that's where the revenue like basically is derived. Makes sense. And one obviously you end up like building a team. Was that when you end up moving here in a did you where did you how did you end up like recruiting the people that work for you right now?

That was just through brand. Okay. Like that I went all So like there are certain sources to where we hire. Um so like right now on Indeed, LinkedIn, Upwork, we'll spend maybe about 500 bucks a day just on ads to get hires to get applications. The fastest way to acquire A+ talent is by having a brand and actually being good at what you do.

Exactly. So, like if you're getting your business off the ground and you're looking for good hires, I hate to be the one to tell you this, but unless you have a partner who puts money up, you're not going to find a players see your [ __ ] vision and [ __ ] foundation and like quit everything they're doing to work for you.

What they need to see is this person has a really cool network. This person's running events. This person's trustworthy. This person posts godly how many times a day and now I trust him. Or I see this guy over my feed. I want to work for him. Um, so many people talk about him. He has a lot of results. Reviews on Google are good. Like there's multiple facets of how you attract A+ talent.

But you can't just wave money in people's faces and expect them to come work for you because they're only money hungry. They're not mission or core oriented into their actual core values. There's nothing else there that motivates them.

That's facts, man. That's facts. I like that. What What would you say is the most effective way of doing ads like and that you've seen results come out of it as well? Is it like which platform is the best? Would you say YouTube?

To be honest, man, it's not about the ad. It's about the funnel. Like the actual sales process of what divvies up an offer is what dictates every other result. So like for example, dude, like our webinar offer does better than every other funnel.

Interesting. So all the webinars that we run get better results than a regular book or call funnel.

Wow. Like dude, I'll go on a webinar for example. Like last week I did this. I went on a webinar and I spent no money on ads. Uh, I do spend money on ads, but I'll I'll I'll I'll break this down so you have context. So, I spend about maybe a,000 bucks a day running ads to school. Okay, school is this group we have where we get a,000 people. Uh, we spend a,000 bucks a day, we'll get about maybe like 90 people a day that join and we just stock this group with people. Okay, we take those 90 people, we run them through a weekly webinar. So, they opt in for school, they get a bunch of free courses and content and then they join the weekly webinar. And that weekly webinar is where I pitch a $6,500 offer.

$6,500 offer that gets pitched to them. If I get 700 people a week, I'll get 100 people to show up on the webinar. I'll easily close like 354K on a webinar off $7,000 in ad spend.

So, I'll run that for 7K and all the people that join school are free. And if I get one buyer, that's it. Let's say it it stunk [ __ ] and I got one no sales commissions, 20% payroll, I'm close to break even, and those people got my school group for free.

That's the way I look at It's like a self-liquidating weekly webinar. Okay. Interesting.

Last week I have 116,000 people on my list. Now 60,000 don't have D&D on and all that [ __ ] and then X amount you can't text. I texted only 3,000 people, got them on a webinar real quick and still did 25K.

So I sold four people on the offer. I'm like, dude, it's it's this thing where it's like, bro, the webinars you sell one to many, you build more rapport. If no one trusts you, they're going to trust you after an hour. And that's why I do podcasts. Like I I like doing podcasts. I made the joke that I like to stay at home, but I only leave the house for a couple reasons, bro. Either doing I'm doing a podcast, running my event, playing basketball, or I'm going to get a stock of cigars. I like showing them my back and just [ __ ] know half naked enjoying my [ __ ] life. That's the way I That's the way I roll. So like that's what I do now. And then or I'm speaking at someone else's event.

No, I love that, man. And right now somebody watching right now the I mean Jason Rojo you Tanner fear the guys are just very well known and have been very consistent in the game for like x amount of years. If somebody's out there watching this and wants to try and build a personal brand what's the first step they should be doing right now.

First thing is like really figuring out what your voice and brand is. I know that sounds very vague but let me explain like you have to have this like unique counterpart to you.

So like for me for the longest time dude I didn't have a brand. It was just like this guy runs ads. But now I'm starting to pick up this brand where it's like there there's a couple facets. One is uh the guy that's all over my feed. Two is the guy with the mustache. And three is the guy that hates on the gym. Like those are like my three things. And it's like, dude, the crazy part is, bro, is uh this guy made a video about me about a month or two ago. Dude, this could be an interesting topic.

What is it? A polar busters or No, I'm not. No. So that's the thing. A lot of people have asked me, "Yo, dude, I've seen a lot of content about you."

And I'm like, "Bro, I've never been on Bowler Busters. No one really talks [ __ ] about me and you only get hate from people who are below." Straight up.

Precisely. So, uh, this guy made a video. His name's Tony. Okay. He got on a sales call with me, tried to basically clickbait me. I ran this special offer through text message cuz some people might be like, "Why are you taking sales calls?" I don't take sales calls. Don't work. I did a special offer. was like, "Yo, if you pay X amount of money, get on the phone and then I will show you what our offer looks like." So, they paid this deposit or whatever. And this guy gets on the call. He's starting to pick my brain about my offer. I start realizing halfway through the call like, "This guy isn't here to buy. He's here to funnel hack the [ __ ] out of us, right?"

Interesting. So, he gets on the call and basically he I he takes the recording and he's like, "Yeah, dude. My friend Jesus you and you know, he said that he didn't have great experience." I was like, "Sick, dude." I go into hyros into account. I don't mind talking about this [ __ ] I go into their account and he had about a 1.8 to 2.2 rorowaz on the front end with his brand Astro Blaster. Okay. I got all the screenshots and all the proof for 2 months. He signed for a six-month agreement for a 10K a month offer that I was running at the time. Now it's 15K a month. Like I talk about the one-on-one private.

Did it for 10K a month for 2 months. Decided to back out and basically blocked his bank account from me and said that what I was doing was not working. He didn't finish his part of the agreement. And then on top of it, the 997 I was telling them the pitch, I was like, "Dude, you need to have an ascension. You need to have something else after the 997. We can't just make money on a 997 front-end webinar. You got to have something else on the back end."

And he was like, "No, I don't want to do coach. I don't want to do this. I don't want to do that." I was like, "Okay, cool. Then you're just going have to make money off the 997, dude. I don't know what to tell you." And then he missed webinars for 3 weeks, made this video, and the crazy part is, bro, is that we made more money after he was talking [ __ ]

It's always a case sometimes. It is. So I was like, "Dude, keep going. keep going. And it's funny cuz like two weeks ago I sent him a screenshot. It's like a laugh. I was like, "Dude, thanks for my biggest month ever." And he was like, "Oh, dude, blah blah blah." Basically just snickering back. I was like, "Bro, when you get hate, you just make more money." So that's why now I'm kind of just okay with the whole like gym brand, like how I made those videos. Like this shit's hilarious.

It's just like it's funny, dude. You could be like you could be loud, but you could also be the quietest person in the room. So, you can be loud with your brand and the videos you make, but I'm just like really quiet personally. But you see, so okay with I've met people that are very close to to Tate as well. As much as he may be a very loud personality out there, many people that say the closest is probably usually the most quietest when there's no cameras around. A very introverted person, but it also knows what to say to get the targeted audience as well. So, some of the people that some of the like like an introverted extrovert is what I call those people like you know when they know when to speak, but they don't speak all the darn time. Does that make sense?

It's been calculated. It's almost like playing chess. Every single move is a chess piece.

That also alludes to why our ads have done well for so long. I will purposely do things in videos that make people comment or get mad.

So like I'll purposely not shave, right? And I'll do ads so that people can comment, "Oh, he doesn't shave." I'll purposely leave pimples on my face. I'll purposely do things that trigger the the actual avatars.

Interesting. I'll also do things where I'll be in front of my car. I'll make a video piss people off because the more engagement your ads get, the higher they rank on the feed. So like if I'm running ads and I just make like simple ad images, they'll do well, but then they stop doing well after a certain amount of time. They do really well off the rip and then the consistency lies in and it starts to line because there's not enough hate and [ __ ] in the comment section.

Interesting. Quick hack I'll give everybody is if you go into your Instagram and Facebook and you put these things in called hidden words or banned words, you can get more people to comment on your post and the banned words won't show up in the comment section, but it will count towards your engagement score.

Wow, I never knew that. So like if I go on Facebook and I put like I know all the comments by the way that I usually get. So I had Chad PT scraped all my comments. What's the most commonly used words? And they are skinny, scam, Hitler, all this [ __ ] So, I'll take all that and I'll upload them and then when people comment, I get a notification, but it blocks it from the public.

Interesting. I never knew that. That's fascinating. And I know you and I, we spoke about it earlier on. Right now, we're at the market where people aren't so trustworthy. They're not willing to end up spending on ads as well. with those people that are necessarily stingy without seeing the the potential in that, but also those that actually have a limited budget. What is would you recommend is the best way to try and like use ads effectively with a smaller budget?

I mean, with a smaller budget, it is tough because you have to get out of learning phase.

The only way you're getting out of learning phase if you have 50 conversions in 7 days. So, you have to get out of learning phase with 50 bucks. You got to basically get like $7 a liter less with 50 bucks a day with lowbudget ads. And the funny part is I know people who talk about this thing now. Everyone's got this new mechanism now where it's like someone came out with this this program. It talks about lowbudget ads. And I'm like, dude, all these coaching programs teach you how to be cheap and a shitty business owner.

They don't teach you how to run ads, build a team, build systems, role duplication, why there's break points at 1 million, 3 million, 7 million, 10 million, like all these things that no one teaches.

My my girlfriend bought this program from somebody. It was like 10K. It taught them how to run DM ads for 100 bucks today. I'm like, bro, you need to learn how to build a team, have systems, have a good product, have role duplication, how to build an emo like an actual customer journey and how to do all this [ __ ] and no one wants to teach it. You want to know why no one wants to teach it? because it doesn't get conversions. It's boring. No one if I made an ad and I was like, "Yeah, I'm going to teach you how to build your uh build your hierarchy and build your team's SOPs and how to hire the right CMO and how to hire the right uh CEO and replace yourself and, you know, make sure your payroll say 25% of your gross revenue, no one's going to opt into that ad cuz it's boring."

But if I make an ad and I'm like, "Here's how to make 10 grand in 30 days using this one simple ad." Now I get people to click because they're just idiots. They don't understand what a big they're clicking all the [ __ ] that people don't need, right? And it's just like, dude, it doesn't make any sense. How to build the highest converting funnel. Take my templates. That's not a business. That's one aspect out of like 80. You need to have a good offer, good journey, good infactuations, good copy, good storytelling, good unique mechanism, and then your funnel. What about the VSSL? How does the tracking set up? Do you have your tags from G4?

Like all these things that actually matter. And then you run it with a Facebook page that has no posts and you're like, "Oh yeah, I should do well. I was told that the landing page is all that matters." It's like, dude, it's crazy, bro. You got to post every day. You got to have a good email list. Where's your welcome sequence? Browse abandonment. Where are you tracking everything? Where's your UTM parameters? Like all these things that actually build a business and then they actually get onto a sales call. Where's your setter? Where's your salesperson?

Where's your pitch deck? Why is your offer not converting? Does your contingency suck on your guarantee? like what are all these things that are breaking in your business? And then people have these bold guarantees and you see all these businesses crashing with these guarantees, these stupid ass guarantees. Guarantee you 15 clients in 30 days blah blah blah. And then you hop on the sales call, bro, and they're like, "You must have 10,000 followers. You must have this. You must have all these contingencies or the guarantee is removed." And now they're click baiting you. And it's like, dude, the only thing we sell in our ad is we will run your ads for you. We've done this for seven years. We've done nine figures online.

We don't say any guarantees in the ads because that's FTC uncompliant. You can't do that stuff. The only guarantees you can have are a setup fee with the ROI basis. So, you have to charge the setup fee and then you say, "Hey, listen. You're going to pay X amount." And then you pay your second payment when you make an ROI back, but you can't say ROI guaranteed. Like, dude, all these offers I see in the space are ruining that trust recession that we were talking

when you see all these guarantees and [ __ ] dude. like and it's very thankful for me because I run such a very integral compliant business and I'm not worried about [ __ ]

Dude, I love that so much. I want you to give me personal advice. So, right now we're about to touch I think by the end of the week we'll probably be on 40k subs. The goal by the end of the year is 100 plus, but then the entire purpose is trying to uh know do courses. We're trying to like draw. We're going to do like low ticket sales as well. But at the same time, I want to there's another show that I'm going to be starting co-hosting. It's going to be like a a kind of a side hustle show from the things and people that have experienced certain stuff as well, but it's going to be live like you know YouTube lives.

I've seen people that have such less amount of subs, but just build a community where people are doing super chats and they're just building as well. What advice would you give me? What's what's the first thing I would

I would not do the second show. I would focus on what you're good at which is one thing.

Okay. Do not get distracted. That's everyone's [ __ ] up. But that's what I'm trying to say after I touch a hundred. That's the thing cuz right now we're consistent in releasing almost every day and by next week

so so these podcasts go up and this is what got you to 40,000 subs. Yes. Just keep doing this. Don't do anything else. Why would you do anything else? You got to 40k subs. You got more subscribers on YouTube than I do. Why would you stop the thing that got you to 40k? Cuz you're you're getting shiny object syndrome. Like why do another show about side hustles when you could just do the same [ __ ] now? You could just have her plug in live and we could just do the same [ __ ] live.

Interesting. and put up a board and let us just run through questions. But isn't it the fact of like diversifying where people just feel so uh you know stagnant and they want to try and innovate and stuff like that?

So you could take this and this could just be like a whole lot better. Like why don't you take this go live and maybe you get you have people start buying your programs on how you've done this and you could teach about Google ads and you could teach about the side hustles on this and then just do these on yacht do these on cool like go rent out a [ __ ] skyscraper bar or something and do them there and go live and then turn into a kick and turn into a YouTube live and start streaming and go on Twitch and do that instead. When I look at building a business bro you have built the core foundation of our economy which is which is attention. You get views, you get people to watch your stuff. The last thing you should be doing is doing something else. Why do I only run a marketing because I don't bore you with all the other [ __ ] that you don't know I run because I don't want to market it. Once you buy from us,

then you'll find out about it. That's the last thing I would do, bro. I would go harder on this. I would put ads behind this and take your videos of things you want to pitch and just put them on pre-roll in front of your podcast. just run pre-roll ads on YouTube pitching the thing that you're selling. Do many pitches during the podcast of either a sponsor, right? Or you do something in the description and then just keeping on this, bro.

Exactly. No, I love that. I love that. And I think you're actually spot on cuz I think that's what happens with people sometimes, especially when they start businesses. It's like, oh my gosh, let's jump into that now that I've done solar. Let's do roofing as well. And then before you know it, they're investing there. Everything starts collapsing as well. So, I love that advice. So, appreciate that. Which kind of goes and segus to my next question actually. You've worked with multiple clients and you've seen success of many and from those that were really successful in utilizing and transforming conversion and making sure they get revenue and whatever they're doing and those that started just I had a bad experience.

This is so awful. What was the difference between the two? Difference between the good and the bad client.

What if that were good? What did they do differently? They just shut the [ __ ] up and listen. That' probably be the first thing. That's definitely the first thing. Uh so first thing is when they don't listen they're a pain in the ass. Okay. Two is unrealistic expectations that they never got from us. Right? So what happens is this first month they're running ads. They're the bad client and they're like I'm only getting a 1.5 return. I see all these ads of you online and these testimonials and they're making more money than I'm doing. What's the catch?

They had a different business than you. They were a different person. and they had a different offer, different landing page, different ad, different copy, different, different sales team, different setter. You just suck right now and you need to get better. Either you're not you're you're not fulfilling on your offer correctly. Did you build an ascension product? What's your team like? Oh, you got a bunch of people in Pakistan doing [ __ ] Okay, makes sense now why they're not enjoying the client experience. You're trying to be cheap with VAS or your product sucks and you tell all these people that it's great.

Like, there's so many things when you reveal the hood on somebody. Like, bro, there's just so many things. We had a guy this morning example, dude. This is why, man, I I [ __ ] stay inside more than ever. These these people online that try to take stuff and then they run with it and they think that they can get away. We had a guy this morning, bro. He used to fight for our country. I'm like, "Oh, dude, this guy's got to be nice. He's got to be a nice person. He fought for our country. Really down to earth person." Yeah. No, that was complete and utter [ __ ] Okay. He basically comes in our ecosystem, takes our ads for a month, and then kicked us out of all the accounts. and he said, "Oh, I'm going in a different change. I'm going in a different direction." And I was like, "Dude, you took all our stuff and ran."

And I thought that you were nice because you fought for our country. Like, dude, I do not take anything for face value anymore.

Words and actions don't matter. When you swipe at your credit card, that's the only vote that actually is going to make any sense anymore. So now I've detached myself from outcomes and just stuff like that. It's just like ridiculous.

That's fascinating. I guess you get to see people's shoe cutters as soon as they get something out of you as well.

One of the biggest. So, I read Matthew McConnA's recent book. And one of the things he talks about is he's like, "Dude, everyone will show you their true colors just to give them time."

And the crazy part is that most people don't give them time because they're impatient. So, they just assume that everything's great. You got to give people time and then we'll show you what what what their what their true colors are.

That's so sad. But now, we've seen the the utilization and the transformation of AI and and also like when you see automation, where do you think that's going to be happening in terms of disrupting the paid ads industry? I mean, dude, the AI thing, I use it for efficiency, but I wouldn't use it to replace my marketing and copy and offer knowledge. It's very hard to see AI replace like really good marketing.

Like, you can't make a a Hollywood-like ad with an AI. It just doesn't add up. Like, we we've tried it. We're not naive to it. And it just doesn't perform better. It doesn't do the same storytelling. It's good for ideiation. It's It's good for writing like email and SMS follow-ups and like helping with other aspects of the offer, but what it's not good at is building out a campaign from start to finish.

It it's it's just not it's not the same thing. And people are using this AI thing with the lip moving and the lip sync. It looks so fake, dude. Like the AI ads where you're standing there in front of the camera and you're trying to talk to and supposed to AI it. It just doesn't look realistic. And also the biggest thing with AI for our business, it's different because I don't want to use AI against you as the prospect because what are you going to think your whole campaign's going to be?

AI. And they don't want that. Exactly. So I'm in a different B2B niche where that just does not work well. Right. If they if I said, "Hey, I'll plant an AI setter in your business." Now it's more feasible. It's a lot easier. But if I said, "Hey, your whole marketing campaign from the voice to the landing page to the person they speak to on the phone is all AI." They're now going to want a refund. are not going to like it.

No, I I couldn't agree more. And I think that's that's the new trend that's been happening. And personally for me, uh you know, sometimes you'll randomly I mean I'm from South Africa. I told you about this. I don't know if you've done any of the safaris down there, but like right now there's all these AI safaris which just taking away from the actual like the you know the videographer and actual

AI safaris. Yeah. That you seeing a lot popping up and like um on on social media and it's the worst.

Wait, so the so the tiger and the giraffe and [ __ ] are fake are not being fake. Yeah. It's that's my point. It's like everything has just become more automated

[ __ ] side, bro. I I I literally don't understand that at all. That's like me going on a cruise and getting it AI.

It's ridiculous, you know? So, I think that's it's been heading down there and I think that's the the problem right now. And I think if people can just utilize it effectively, uh it can become an asset, but it can also become detrimental if it's not done and utilized perfectly.

Yeah. I mean, we're losing human touch, too. Like, dude, all this stuff where you can fabricate what someone looks like, too. AI edits to a to a P. Like, no wonder why dating is so tough now.

Like, I'm fine. I'm in a relationship. Like, I'm not worried. But like, dude, I see a lot of my friends, bro, they struggle with relationship because they're so disconnected because their personalities are [ __ ] because the internet told them that it was okay to act that way. And they're not really like authoritative figures that deserve a partner or deserve a spouse. They're just like like they're they're degenerates

and they think that, oh, they're phony or oh, they have a good personality. Like it's so fabricated, bro. It's so crazy,

man. That's crazy. It's like, dude, the whole dating scene is just so [ __ ] now. There's all these apps and like expectations and like what a man should and should not be,

what a woman is, what a you know what I'm saying? What a man should has to be. Oh, her name should be, what height she should be, and all these different stuff. What he should be able to do. Meanwhile, you're a baby mom. Like women are like, women are doing this whole thing now where it's like, yeah, you know, I don't want to date a guy that's shorter than me or I don't want to date a guy unless he's 6 feet tall. What do you bring to the table? Like, what does that even mean? Like, I'm 6 feet. That's cool, but I don't want to be presented my value based on my height.

Like, are you stupid? Like, it makes no sense, dude. It's crazy. And then you And then women complain all the time. They're like, I can't find a man. I'm like, yeah, because you like one yourself. No one wants to date themselves.

Yeah, I know. And I did I interviewed a relationship coach actually and she was because she's a Scandinavian

born in Russia, but she was talking about the essence of and the importance of femininity. Yeah. And how women should be able to embrace that because right now there's a bit of a conflict of interest right now where you're trying to take up male roles and it's just been conflicting because she's just talking about how you embrace your nature as a woman. You know, all these characteristics that make women women and men men that's why they coincide. They work perfectly well together. So, not to go off topic, but I I couldn't agree more with what you're saying by by the way. So, man, you've done over for clients as well about over 150 million obviously in terms of paid ad revenue.

What's probably been the biggest lesson in that time frame and that figure specifically for you and your business?

I think the best like the most important thing I learned is that if you just think it's one problem, you're probably wrong. Like all the businesses that have done the best with us, they're open to us solving other problems for them.

Interesting. So like their ads are doing well, but like their sales team sucks. Okay, buy sales training.

So in other words, just seeing an iceberg before it actually crashes. Yeah. Yeah. And they're okay with investing in beating the actual curve before it hits. So like they just move with speed, bro. It's all urgency. Like people just people are under this connotation. And and this is the worst customers, bro. ones who buy something and they expect the world from it for the one thing and they take forever to make the buying decision. That's why the course industry gets so much [ __ ] because the person who took three weeks to buy cuz they had to think about it.

They had to talk to their dog, their cat, their husband, all this. They had to get on 13 sales calls to find out the solution, they buy it because it's the cheapest, which then in turn becomes the shittiest.

Cuz usually with my experience with the door to door, they get the cheapest, but they expect the top of the range treatment. Basically, it's a beer wallet, wine taste. That's literally what it is, bro. And that's where the worst customers come into play. They're like, they have a beer wallet, wine taste. And that's just the way most of the world is, bro. The way the [ __ ] is. People also want to know too much. When they buy something from you or me or anybody, they always ask the most questions. I'm like, dude, let us handle this [ __ ] Shut up. Just pay us. Here's what it looks like, and just get the [ __ ] out of here. Like, what are you like, why are you asking so many questions? It's funny because uh some of my sales guys will come over the house and they like to show me. I like to build culture and like I'm nice to all the people like very intimate with me.

Not intimacy. Don't run with the [ __ ] okay? We have intimate relationships, okay? Very personable. Go to dinner, vacation together. We know everything from head to toe about each other, okay? These people know that I'm a really nice nice person. And it's because there is a mutual level of respect that comes with relationships with people who are just too busy to have a [ __ ] done. It's the way the world works. Uh the the biggest thing that they see that they wish that they got on the phone was the way that I take sales calls. So like if I go on a call right now for a software, let's say I got on one this morning and the guy's like, "Yo, what's going on? How's your day?" I'm like, "Bro, I'll be honest, man. Like no one gives a [ __ ] how my day is going. How much is this shit?" He's like, "It's three grand." I'm like, "All right, cool. Here's my card." He's like, "Know what you're getting?" I'm like, "I

don't need to know what I'm getting. I just saw the website. It looks [ __ ] good, bro. I get it. I don't need to know what it is. I don't need to know what the features are. I don't need to know when the onboarding call is going to be. I don't care if it takes 2 weeks to onboard me. Like, I'm patient. I don't care. I'd rather on this call for a minute, get it over with, then be on here for 30 minutes and waste your [ __ ] time.

Mhm. So, here's my card. Charge me. I'll talk to you guys. Send me an email on board. Peace of hell out. And that's how my calls go. He's like, "Bro, I wish we got prospects like that on the phone."

Wow. I just don't want to sit there for 30 minutes and talk about random [ __ ] that no one cares about. The software does this. All right, cool. I'm in. I I just look at things so differently. And that's the part about the best clients is that those clients get on the phone. They're like, "Dude, I'm in. I've been following you for 2 years. My my marketers suck. I don't want a bunch of people from freaking Pakistan and India, dude. Just run my stuff. I'm like, cool. Here's what it costs. 4 months, 15K. They're like, "Dude, I'm in. Here's my card." I'm like, "Thank you. Have a good one." They're not sitting there going, "So, how many ads do I get? How manyives do you make? Do I have to record the videos?" Like, no [ __ ] dude. You have to record the videos. And And it's really this thing, bro, where you look at two paradigms. You look at bad client, good client. The biggest differentiation is common sense. Hands

down, bro. And common sense is not common anymore. While you're driving, while you're eating food, like ordering at a restaurant. Like, dude, I was at a restaurant yesterday and I I ordered something from the menu. I was like, "Yeah, I would like Wagu meatballs." She's like, "You want that as an appetizer?" I'm like, "Bro, no [ __ ] It says it on the menu. Appetizer Wagu meatballs." And then you're asking me, "Do you want this as the app?" I'm like, "That's why you make $7 an hour." All right, [ __ ] next. And it's like, dude, it's the [ __ ] across the board.

There's no common sense. And while driving, bro, there's so many accidents. People driving with uh burnt out tail lights. They don't have their lights on and at at night. They're trying to eat while driving. Like, bro, the common sense is dead, bro. It's just so dead. It's so bad, man. It's terrible.

Maybe you can resolve the problem by running for for office. Jason, what do you think about that,

dude? I would love to have a common sense 101 course. I feel like that would swear to God, dude. You know what's funny? I actually have the domain. I bought it years ago.

Really? What's the name? It's common sense course and I have common sense 101. I always thought about dropping a common sense course.

No, you're lying for real. Swear to God, I have it. He's going daddy. It's gone. I have it. And then dude, like like there there like my friend called me yesterday. He's like, "Dude, like me and my girl having problems." You know, I went to this pool party yesterday, a bunch of my friends and there was a bunch of women there and my girlfriend got mad. I'm like, "No [ __ ] She's going to get mad, dude. Dude, there's a bunch of half naked women at a pool and you didn't invite her and you went there on your own with your friends that are a bunch of guys who are single. What do you think, dude?

Like, of course she's going to be mad. Like, dude, just crazy, bro. N dude, I love it. Love it, brother. I had a quick question now onto the entrepreneurial space. Uh, what's probably been the biggest lesson for you as an entrepreneur over time as well?

Biggest lesson. Penny saved is not a penny earned. That's powerful. There's money behind that. And I think you know everything that's been mentioned if I would just summarize it going out there and just investing because at the end of the day whether you're doing a brand whether you're doing a course everything is about investing in to yourself as well because you are paying for somebody that's had the experience by helping you get the shortcut to try and avoid what they are currently that you know that they face as well. And I think that's what I want people to understand especially with the results I've seen in terms of payouts. I was also very skeptical about it. I'm like why should I pay? I can organically grow. It does.

It can happen. But you're not at the space where your traffic can end up like running through like Mr. Beast and like like all these people that actually have a brand where the one post is a disrupts the market.

Like not everyone's going to be Hermosi. Exactly. So it's like, you know, Hermosy's content is great. It's important. It's valuable. He does a very good job of production and all that jazz, but not everyone's going to just like post eight pieces of content a day and be the next Alex Herozi. So you have to have that paid ad supplement. And that's why and that's why I'm going to kind of agree with you because people go to these seminars like post every day. But I'm like buddy you've been stuck on a 100 followers for the last two three years.

Do something. Boost it. Do something instead of And the problem is that if they don't see a win there, they're not going to see a win somewhere else.

Exactly. Because now they're in the fearbased mode. Like fear-based thinking instead of results based thinking. So it's like I've been posting for 3 years. I haven't gotten results.

What makes me think that this thing for 15K is going to get me results? And that's where they start losing faith in the actual thing that they're being pitched because they got an ego around the fact that they think that they know their business the best, but their business sucks. So, they don't know anything. It's like this weird like cyclical cycle, dude. It's it's obscure, but it's the way people operate. Now, before we even like conclude, is there any like hacks that are very simple, common sense, and very basic that a common person might not be able to pick up in terms of like ads? So, in other words, let me rephrase it properly. what advice or how do you help clients emotionally connect with their audience when ads can feel so transactional. So like

I mean that's just a mix of offer and storytelling. Okay, so there there's your offer which is like what do you do in one sentence like what's your results driven promise and then there's storytelling. How do we link the offer to a story that then emotionally infactuates them to a CTA that makes it okay to click and be a part of that journey?

That's the only thing that that's different that we do is we just do really good storytelling. You have to have a story. Like when I go to my events and I tell my story about, you know, how I had growth hormone deficiency and how I didn't make any money and how no one [ __ ] cared about what I had to say and then I started, you know, investing in myself when even had less money and I still made it work and I started spending money on ads when I was making three grand a month and all this [ __ ] and I got all the screenshots, everything to back it up. Everyone's like, "Damn, I'm not doing enough." So like the storytelling is what really helps out a ton. And it's got to be a relatable story to where they are and who's in the room and that's where reading the room makes a huge difference. Like some people make ads and then they start complaining about lead quality. They're like, "Oh, the leads aren't that great." Cuz I'm like,

"Dude, you need to say in the ad, if you're a coach doing 10 grand a month, here's what I can do for you." Instead of just saying, "Here's what I can do for you."

Like, you need to be specific with who the hell you're targeting and then the story will then back it up. And then when they get on the sales call and the whole pitch is a story backed by the mechanism that you develop, now they're bought in. It's easier to sell with a unique mechanism and a story that actually backs up what your claim is and results you can promise than anything else. But most people's offers are very like batty. It's very like clickbait guarantee. Get a ton of money really quick. Like it's just weird. So like that's why people have lost trust in what the story is and the mechanism and why the offer even makes sense.

Wow. I that's the hardest part for people to digest. That's that's powerful. I can't believe it's almost like been an hour right now. But just get Jason W to open up. Baby, you have a whole podcast episode right there now. I appreciate that. But before we conclude, I'll ask all my entrepreneurs and you know the amount of entrepreneurs that I've met and I just love the fact that before we conclude when I've met like you, Tanner, Ray, all these guys that are doing super well, that are super young, one of the things that all have in common is that you've spent so much money in investing in yourself in terms of mentorship. So I want to just add that as well because where you guys are at right now, yes, it's great, but there's people that helped you get there and you paid them to get there. You know what I'm saying?

So as we conclude, I want to tell people, you know, insights you need today to seize the world tomorrow. My podcast is called the code to winning. Everyone's got a different answer for this, but for Jason Wjo, what does the term winning mean for you?

T man, it's probably one of my favorite quotes is winning for me is just a consistent a consistent flywheel of just being able to not cry in the storm, but dance in the rain.

I think that's probably the biggest thing. A lot of people [ __ ] too much on things that just no one cares about and you might as well just take it in, deal with the [ __ ] and just move on. Like, if you decide to go into business, you're always going to have problems. Winning is just you being able to say, "Hey, listen. I took a couple L's. Like, let me just get a W." The W's are if you turn a W upside down, it's an M. And the M stands for momentum. So, if you ride momentum, momentum's energy. You just keep growing and scaling. But if you let like a bad L hold you down, then you're [ __ ] It's over. It's a wrap. That's it.

Awesome. if you could let our viewers know where they could get a hold of you if they want to try and like upscale get paid ads if you want to because we're going to have the link in the description section by the way for all the automated form of like ads that you guys are currently doing if you let viewers know if you can get a hold of you.

Yeah. Uh so you guys can go to Instagram thejasonojo. Uh you can also go to our website thewojoia.com to see if you qualify to work with us. And we also have our scale your ads events. You can just go to Google, search scale your ads. You'll find all our upcoming events which are one-day paid ads intensives and they're very affordable and we hope to see you guys at one of the events.

Awesome stuff. The code to winning insights you need today to seize the world tomorrow. Northern

Questions about this episode

Who speaks in "PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060"?

Jason Wojo (Guest), Unknown Host (Host).

What is "PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060" about?

The content focuses on Jason Wojo's journey from learning about e-commerce to generating $2 million a month through effective paid advertising and social media management for local businesses. He discusses strategies for building a personal brand, recruiting top talent, and navigating the challenges of advertising on a limited budget.

What is mentioned in this Code To Winning episode?

23 people, works and ideas are mentioned, including Jason Wojo, Low Ticket, Facebook, Webinars, Sales, Google LLC. Each one on this page links to its own page with every episode that mentions it.

How long is "PAID ADs SECRETS EXPLAINED: HOW I GENERATE $2M A MONTH REVENUE || JASON WOJO || EPISODE 060"?

The episode runs 48 min; the transcript is about 11,576 words in 154 timestamped sections.

More from Code To Winning

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.