Transcript

Live with Malik Jackson!

From Coffeez for Closers with Joe Shalaby · Episode page · Watch on YouTube

· 49 min · 10,610 words · 146 timestamped sections

This is the full, timestamped transcript of "Live with Malik Jackson!", an episode of Coffeez for Closers with Joe Shalaby published February 25, 2026 (49 min, about 10,610 words). It mentions 31 people, works and ideas, including Care League, Curtis Jackson, NFL, concierge services, Depression.

What this episode is about

Malik Jackson discusses launching The Care League, a luxury concierge service bringing elite athlete-level convenience to the general public, and shares his background, daily routine, and the mindset that drives his new venture. The conversation covers his post-Super Bowl success, entrepreneurial goals, and how he balances family life with high-performance work.

Key takeaways

  • Transition grief hits harder than the locker-room hype; elite status fades, you must rebrand identity fast.
  • From ring to runway: Malik reframes the post-career void as an opportunity economy for athletes.
  • Loneliness after glory isn’t weakness—it's the data point that sparks venture-grade grit and resilience.
  • The Care League concept monetizes exclusivity into scalable concierge equity, turning privilege into a service blueprint.
  • Athlete-entrepreneur networks matter: credibility compounds when champions mentor champions, not just cash in.

Who speaks in this episode?

What is discussed, and when

  1. – 10:00: Super Bowl, Super Bowl 50, Care League, Curtis Jackson
  2. – 15:00: Depression, identity issues, mental health, Antanetta Stevens
  3. – 20:00: entrepreneurship, Care League, identity issues, Super Bowl
  4. – 25:00: Care League, NFL, Super Bowl, Rolls-Royce
  5. – 30:00: Depression, Stanford, Acting
  6. – 35:00: LeBron James, mental health, Financial Advisor
  7. – 40:00: Care League, NHL, Premier League, Fulham
  8. – 45:00: Martial arts, UCLA
  9. – 48:47: Care League, Curtis Jackson, Super Bowl, Martial arts

Notable quotes from "Live with Malik Jackson!"

  • Closers. Today we got a really special guest in the studio, Malik Jackson, Super Bowl 50 champion, the founder and CEO now of the Care League, coming in to talk to you guys…
    about Care League · at
  • Eyes on you unobstructed. it's beautiful. But as we played Super Bowl 48 against the Seahawks in New York and that was a terrible day. So that team, we had a lot of the same guys. So we were able to really like harness that and understand.
    about Super Bowl · at
  • Or you go the at the opposite direction, which is you get into your head, you fall into depression, then you fall on drugs, then you fall into like then boom, now you're suicidal. And it's something that breaks my heart. We just.
    about Depression · at
  • Depression. it wasn't suicide or anything, but it was still tough. because your identity is wrapped up in what you do, what you've been doing for the last since I was 8 years old, and now I'm okay, who am I? but what I was able.
    about identity issues · at
  • With a new in innovative idea is tough. So, I would have to say between those two options, becoming a CEO business owner is definitely tough because in I'll say this, in…
    about entrepreneurship · at
  • Around with torn ACLs, torn Achilles seats for weeks, years, and I'm that doesn't make any sense. So, we have that health and wellness network, too.
    about health and wellness · at
  • We don't have, but it comes from education and having guys come in and be a part of it. I went to go talk to the NFL one time when I first started and I'm talking to this w to the higherups and she's Man, we do a good job. Guys got to.
    about NFL · at
  • Be able to have access to. And what we would ask from you is say, Hey, can you give these guys a free audit and a hour consultation for free, right? Like that's the value we…
    about Financial Advisor · at

Who and what is mentioned in this episode?

People

  • Curtis Jackson — Person · Main guest · 4 mentions · first at
    He discusses his transition from NFL Super Bowl champion to founder/CEO of Care League and why athlete post-care, mental health, and concierge-style support matter.
    Very special episode of Coffees for Closers. Today we got a really special guest in the studio, Malik Jackson, Super Bowl 50 champion, the founder and CEO now of the Care…
  • LeBron James — Person · Referenced elite-athlete example · 3 mentions · first at
    Used as shorthand for 'elite athlete treatment'—the level of concierge access Care League aims to provide to non-elite consumers and retired athletes.
    Talk to you guys about his new venture that he started that's bringing luxury concierge services that only elite athletes like LeBron James get to you, the modern consumer.…
  • Antanetta Stevens — Person · Referenced advisor/support figure · 1 mention · first at
    Identified as part of Malik Jackson's financial team who encouraged him to return to school and learn business fundamentals.
    Years old, and now I'm okay, who am I? but what I was able to have was it was in my corner, my financial team. Aaron Stevens, shout out to Aaron. He was Malik, I think you should go back to school. And I was man, I already.
  • Edward Faulk — Person · Referenced example (successful transition) · 1 mention · first at
    Cited by the host as an example of a Super Bowl champion who maintained a relentless work ethic post-football.
    Same level of grit and mindset that you had when you played a game every single day. And that's what Marshall Faulk did really, really well. He's Listen, Super Bowl didn't end…
  • Chris Heather — Person · Referenced example (entrepreneurial athlete) · 1 mention · first at
    Mentioned by the host as a Super Bowl champion who is an 'ultra grinder' in entrepreneurship after football.
    Super Bowl didn't end for me. Football didn't like I grind. He grinds every single day. Same with Chris Heather.
  • Sativa Golly — Person · Referenced example (entrepreneurial athlete) · 1 mention · first at
    Mentioned by the host as another Super Bowl champion who exemplifies post-career grinding and entrepreneurship.
    Same with Sativa Golly. These guys are ultra grinders. And I feel like I attract those entrepreneur grinding Super Bowl champs to the show because it kind of like we're all kind of in the.
  • France Joseph — Person · Hypothetical example (identity/attention shift) · 2 mentions · first at
    Used as a placeholder name to illustrate how public attention shifts from one 'guy' to the next, contributing to identity loss after retirement.
    Really understand the hardships that an athlete goes through, right? Because when you're the guy, right, Joseph is the guy. He's the one that everybody loves him. And then you…

Companies & orgs

  • Care League — Company · Core topic (guest's company) · 9 mentions · first at
    The episode centers on Care League's subscription concierge model combining health/wellness coordination with lifestyle/hospitality for athletes and executives.
  • NFL — Organization · Primary referenced organization · 2 mentions · first at
    Malik Jackson uses the NFL as the baseline for elite athlete support systems (training room access, benefits) and contrasts it with the post-retirement cliff and gaps in education/mental health support.
  • Stanford — Organization · Referenced education program · 2 mentions · first at
    Malik Jackson cites completing a Stanford six-week program as a confidence-building step toward business literacy after retirement.
    Financial team. Aaron Stevens, shout out to Aaron. He was Malik, I think you should go back to school. And I was man, I already got the paper that matters. I'm rich.
  • Vikings — Organization · Referenced team in mental health anecdote · 1 mention · first at
    Cited in a story about a 'Vikings star' suicide, illustrating the severity of mental health crises among players.
    Drugs, then you fall into like then boom, now you're suicidal. And it's something that breaks my heart. We just had Viking star yesterday. you shoot himself, right?
  • NHL — Organization · Referenced league for expansion/comparison · 1 mention · first at
    Mentioned both as a league Care League wants to partner with and as a comparison point about fighting being tolerated in hockey.
    They're not allowed to punch and hit each other in the NFL and you get in trouble. But in the NHL, you're they want you to fight and punch and then they televise that and…
  • Premier League — Organization · Referenced sports league (analogy) · 1 mention · first at
    Used in an analogy about leagues promoting aggression while penalizing it, supporting a broader point about sports as business.
    Get fined. And I'm sure he did get fined because you can't fight in soccer, right? Then a week later, they played the clip in a promo of the Premier League. And I was how crazy…
  • UCLA — Organization · Referenced example venue (gymnastics) · 1 mention · first at
    Malik Jackson mentions taking his daughter to UCLA to observe high-level gymnastics and learn work ethic through exposure.
    But for me, so she's a gymnast and so, I tried to instill in her to watch other gymnast. So, I took her to UCLA, right? Understand work ethic, how hard things are.…
  • MLS — Organization · Referenced league for expansion · 1 mention
    Mentioned as part of Malik Jackson's plan to partner across leagues to support athletes with Care League services.
  • Fulham — Organization · Referenced sports team (personal fandom) · 1 mention · first at
    Malik Jackson cites being a Fulham fan while discussing Premier League culture and league promotion dynamics.
    Not safe one, but two I think it's funny because I was I love Premier League soccer. big Fulham fan. Shahid Khan, what's up? And also I'm a huge Newcastle fan. and so it's…
  • Newcastle — Organization · Referenced sports team (personal fandom) · 1 mention · first at
    Mentioned as another team Malik Jackson supports, within a brief aside about Premier League soccer.
    Funny because I was I love Premier League soccer. big Fulham fan. Shahid Khan, what's up? And also I'm a huge Newcastle fan. and so it's funny because Fulham was playing one…

Products & tech

  • Rolls-Royce — Product · Personal anecdote object · 2 mentions · first at
    Used to show Malik Jackson's discomfort with pretentious luxury and his decision to sell it to fund a business helping other players.
    Hydroplaned it, crashed it, sold it, got a Rolls-Royce. I was I need to slow down. But as I got the Rolls-Royce, I'm driving the Ghost. I'm I feel so pretentious. this you're.
  • McLaren — Product · Personal anecdote object · 1 mention · first at
    Malik Jackson describes hydroplaning and crashing his McLaren, illustrating lifestyle excess and a pivot toward purpose-driven spending.
    For myself. and so for me, sitting there, I'll tell you this story. I had a McLaren. I tried to be cool.

Concepts & topics

  • concierge services — Concept · Core topic · 1 mention · first at
    Care League is positioned as a subscription concierge/care-coordination service that executes tasks and provides access to vetted providers, mirroring elite-athlete treatment.
    CEO now of the Care League, coming in to talk to you guys about his new venture that he started that's bringing luxury concierge services that only elite athletes like LeBron…
  • Depression — Concept · Core topic (risk in athlete transition) · 5 mentions · first at
    Depression is discussed as a common and dangerous outcome for athletes after retirement when identity, support systems, and structure disappear.
  • entrepreneurship — Concept · Core topic · 2 mentions · first at
    The episode focuses on Malik Jackson's shift into entrepreneurship, comparing the difficulty of being a CEO vs being an elite athlete and explaining go-to-market/pricing.
  • health and wellness — Concept · Core topic (service pillar) · 1 mention · first at
    A major Care League pillar: replicating NFL-style access to medical services (MRI, EKG, doctors) and coordinating care quickly.
  • mental health — Concept · Core topic · 2 mentions · first at
    Mental health is framed as a key need for athletes and families; Care League positions itself as part of a supportive ecosystem including mentorship and resources.
    And it's just it breaks my heart that they get into their head. And he's still in the NFL.
  • identity issues — Concept · Core topic (athlete transition) · 2 mentions · first at
    Malik Jackson describes identity being wrapped in football since childhood and the struggle of 'who am I' after retirement.
  • Financial Advisor — Concept · Referenced support function · 1 mention · first at
    Discussed as a critical part of an athlete's support system; Care League aims to provide access to high-quality financial advisors via audits/consultations.
  • Martial arts — Concept · Referenced parenting/discipline tool · 2 mentions · first at
    Discussed as a way to instill discipline and structure in children, paralleling athlete training regimens.
    It's funny enough, I told my daughter, I want to put her in some martial arts to learn discipline.
  • Acting — Concept · Example use-case of Care League · 1 mention · first at
    Care League is described helping a former athlete pursue acting by connecting him with an acting coach and interviews.
    So, we had a guy that wants to be an actor, right? didn't really have any connection. So, through our rolodex, we were able to get him partnered with an acting coach and also some people.
  • Hydroplaned — Concept · Anecdote detail · 1 mention · first at
    Appears in Malik Jackson's story about crashing his McLaren, used to illustrate a turning point away from flashy consumption.
    Hydroplaned it, crashed it, sold it, got a Rolls-Royce. I was I need to slow down. But as I got the Rolls-Royce, I'm driving the Ghost. I'm I feel so pretentious. this you're.

Places & events

  • Super Bowl 50 — Event · Credential / milestone referenced · 4 mentions · first at
    It establishes Malik Jackson's credibility and frames the conversation about pressure, identity, and transition after winning at the highest level.
    Closers. Today we got a really special guest in the studio, Malik Jackson, Super Bowl 50 champion, the founder and CEO now of the Care League, coming in to talk to you guys…
  • Super Bowl — Event · Referenced event category · 12 mentions · first at
    Used to discuss pressure, pre-game nerves, and the meaning of rare championship opportunities; also used as a marker of post-career identity.

Full transcript with timestamps

Heat. Heat. Heat. Heat. Heat. Heat. Heat. Heat. N. Heat. Heat. N. Heat. Heat. N. Heat. Heat. N. Heat. Heat. N. Hey, hey hey. Heat. Hey, heat. Hey, heat. Ah, Heat. Heat. Hey, hey hey. What's up everybody? Welcome to another very special episode of Coffees for Closers. Today we got a really special guest in the studio, Malik Jackson, Super Bowl 50 champion, the founder and CEO now of the Care League, coming in to talk to you guys about his new venture that he started that's bringing luxury concierge services that only elite athletes like LeBron James get to you, the modern consumer. Please welcome the founder and CEO of the care league and Super Bowl 50 champion, Lumi Jackson.

Let's go. Get the claps up. How you doing? Let's go, baby. How you doing, everybody?

Rocking that ring. I love it, man. I love it. What camera am I looking at, by the way? Is that what Yeah.

Let's go. Yeah. Oh, man. You're so animated. You got such a great vibe. And I'm so happy you're here with us today.

Thank you for having me. Um, so we're we're here uh you know, the audience is uh here like checking out Malik Jackson's new venture.

Yes. after Super Bowl 50 championship. Uh but before we dive into all that, what's your morning routine?

My morning routine? Um well, gotta say too, right? I have a 10-year-old daughter and uh if I'm with her, we wake up about uh 6. I say I wake up at 6. Um of course, wash my face, brush my teeth, get her up, um get her breakfast ready, and then um my mom takes her to school or I'll take her to school and then um go work out and start answering emails and calls. But if I don't have her, she's with her mother, then what I'll do is wake up still about 600, go work out 7:30 to 8:30, go home, answer emails and calls. So that's it.

Yeah, that's I mean Super Bowl champ life, you know? It's like what what was your morning routine when you were when you rocked the Super Like? What's it like right before Super Bowl?

The like of the game, the the morning of the Super Bowl. Um I mean, yeah, wake up, brush your teeth, wash your face, um maybe throw up once or twice because you're just nervous that day. uh and uh just sit around, hurry up and wait to the game. You know, there's not much you can do. You go eat breakfast. Um you have your meetings, right? But for the most part, you're just in your head and just playing a game over and over and talking success in your mind and going out there ready to wait to go do it.

Man, I can't imagine the pressure like just to have the entire country just all eyes on you unobstructed. You know,

it's beautiful. But as you know, we played Super Bowl 48 against the Seahawks in New York and that was a terrible day. So that team, we had a lot of the same guys. So we were able to really like harness that and understand what it means to get an opportunity like this to live forever and how short and um how far and few between they come. And so I think having that knowledge really helped us and I think that's what what really put us over the top to beat Carolina that day as that they were a really good team.

I mean that that was an amazing game. Uh, let me ask you after the lights, after the fame, after all that notoriety, like what's life like in that transitional phase from being Super Bowl champion, elite athlete to just like now you're back in the grind,

just a guy. Um, you're just a guy. It's tough, right? I tell people, first people like, Malik, what was retirement like? What'd you do first? I say I live like Pep Pew for like a year and a half having a good time. You know, I'm single. So, I did that and then you sit down and realize, you know, the cheers are gone. Um, there's nobody there to help you. My agent asked me to pay my last uh invoice and I was like, "Yeah, I got you, man." Um I hate owing people, right? Atlanta Star always pays his debts. So, paid the debt and um haven't heard from him in four years, right? And so, you realize that you're really on your own. The team leaves you. Um that means there's no camaraderie. There's no training room uh for your for your access for your health care. Um and there's no agent to really guide you in the next stage of life. And so, we'll get on more essentially why I created what I created, but it's a lonely time,

man. And um yeah, I don't think people really understand the hardships that an athlete goes through, right? Because when you're the guy, right, Joseph is the guy. He's the one that everybody loves him. And then you retire and I come in, everybody's like, "Oh, Malik's the guy." And they're like, "Oh, forget Joseph. It doesn't matter." You know what I mean? So, it's one of those things that's tough to really uh it's tough to handle sometimes. And um especially I tell people it's not doesn't matter if you decide to retire like myself or you got kicked out and nobody's picking up the phone to call you anymore. Um it's still tough. So, yeah. You know, you're we were just talking, you're now the fourth Super Bowl champ we've had on this show, and there's a lot of And I was telling you, and it's it's really really breaks my heart to see when you see a Super Bowl ring at like a pawn shop. Yeah.

Or something. You You hear those stories. Yeah. And there's really only two ways that transition hits you.

Yeah. You either take it and you run with that same level of grit and mindset that you had when you played a game every single day. And that's what Marshall Faulk did really, really well. He's like, "Listen,

Super Bowl didn't end for me. Football didn't like I grind." He grinds every single day. Same with Chris Heather. Same with Sativa Golly. These guys are

ultra grinders. And I feel like I attract those entrepreneur grinding Super Bowl champs uh to the show because it kind of like we're all kind of in the same network at this point. Yep.

Or you go the at the opposite direction, which is you get into your head, you fall into depression, then you fall on drugs, then you fall into like then boom, now you're suicidal. And it's something that breaks my heart. We just had uh Viking star yesterday. Uh you shoot himself, right?

Another one. Yeah. From the Vikings. I forget his name. The receiver, not Arizona guy. Another one.

The wide receiver. Yeah. Okay. Okay. Okay. Yeah. Same guy. And uh same guy. Was that yesterday or was that

It was It was same same time frame this week. Yeah. This week. Yesterday. It was Monday. You're right. Yeah.

And it's just it breaks my heart that they get into their head. And he's still in the NFL.

Yeah. No, I don't think people really understand the hard like the way the the type of pressure we put on ourselves. And it's not only us, right? Imagine your family's depending on you to go out there, make the money, do the do the thing, bring it back home, take care of everybody. And you know, as a lot of people see on Sundays, you know, some guys just don't translate or they just don't get the opportunities or their body just breaks down. It's it's very those are really the three options that really happen or you succeed and you you thrive. Um but a lot of guys it goes to a point where like you put so much pressure on yourself and you put so much value in football to where you can't see the end of the tunnel. You can't put yourself to say I'm more than a football player. Now granted um for me I just believed I was a football player when I played and then I retired and I was like dang you know what like I can be more

you know my well I had to have somebody tell me like you can be more. Um, I didn't go through a huge state of depression, but you still go through depression. Um, it wasn't suicide or anything, but it was still tough. Um, you know, because your identity is wrapped up in what you do, what you've been doing for the last since I was 8 years old, you know, and now I'm like, okay, who am I? Um, but what I was able to have was it was in my corner, my financial team. Um, Aaron Stevens, shout out to Aaron. He was like, you know, Malik, I think you should go back to school. And I was like, man, I already got the paper that matters. I'm rich.

You know what I mean? He was like, nah, like you got to go learn and educate yourself. And I was like, especially if you're going to get into business, you got to understand what an LTV is and all these other things are. And I was like, okay, cool. And so I did the six week um Stanford program and um you know, I was like, "Wow, I I can read more than a few pages in the book. I I can I can understand, retain this stuff. I can write a paper." And so it really took those small steps to really build me up to say, "Okay, I do believe in myself now." And and I think the sad part is a lot of guys don't have that. Like we were talking earlier, you know, my agent left me. So, if a lot of guys don't have a good financial guy or um an agent that actually cares about them, um then they're lost and they're by themselves and there's nobody there to help them.

So, there's a huge a huge void in that aspect and I hope the league steps up and pays for that young man's funeral. Um and um you know, I hope parents really talk to their kids about be more, go to school, right? Like really focus on things. Um um get people in your corner that are going to help you thrive, not just take from you. So, it's it's a tough sight when you see things like that, especially from a young man that had his whole life in front of him.

Yeah. I mean, you know, we're starting to see that a lot. And I just for me, I these are elite athletes and they they are groomed to be just superstar humans in general. Yeah.

And I always struggle with the fact that finding that balance like you're an elite athlete now. Now you're going through this major depression, but they've been groomed for so much since they're you've been groomed as a kid to be a superstar athlete, but being a superstar athlete translates into normal life. You're usually a hard worker. You're usually, you know, a steward, a good steward in general, and it it just breaks me when I see these guys going through that kind of depression. What do you think is the catalyst for some of this stuff?

Well, you said it right. You said they're hard workers and they're good stewards, but you know, how does that necessarily translate when you didn't get a college degree like I did? put me in, for example, I didn't finish college, right? And so, what opportunities do I really have at my fingertips to go out there? One, to make as much money as I did previously, um, as fast I did and put myself in a position where I guess in the NFL, if you're a starter, you can be considered seuite executive. Let's just compare it as that to put myself in a seaeite executive role right away. It's it's not realistic, you know? I mean, I can't pawn. You can pawn this, but I can't.

Everybody's like, "Why don't you wear it so much?" It's like, well, because I can't go to Bonds and buy food with it, right? I damn sure can't go to uh Irwan. So like there's not there's not much there's translation outside of it. You are taught, you are taken care of, but you have to really understand the educational aspect of it because people have been doing it for a long time before you and the opportunities for it. And so that's why um that's why I think it's so tough and that's why I think what I'm doing is needed because at the end of the day, you need people behind you. You need people to push you. You need people to put you in position to educate you, show you the way, right?

And so it's um it's interesting. Um, but yeah, I think it just it's it's tough because um, a lot of guys just don't see themselves as as much sometimes and it sucks. But we're also not I'll say this, we're also baby to the fact and it's and I say babyed for lack of better phrasing. Um, we're babyed, we're coddled, we're taken care of. All I have to worry about was X's and O's. My bills were paid. My family went to come out, do something, they needed something, everything was taken care of, right? And so to have all that taken care of and then expect a guy to just get out of the league and answer emails or um I still type like this when I first left the league or open your own mail, it's not really realistic, especially when they're going through so many things in their head, financial issues, marital issues, identity issues, um personal issues. So it's it's a lot on that retired athlete to to try to act like

he's going to get out there right away. Not you know, we have a lot of good examples. you spoke about the four um the three other Super Bowl champions you've had come through here and there's plenty other good examples but you know unfortunately when a bad one is um speaks just as loudly as a good ones

and they're not necessarily bad and I don't know what the NFL is doing to kind of like derail this. I think there's some preventative measures that the NFL can certainly do

to make sure that these things don't happen and coddling someone hurts them more than helps them.

It does. It does. But you know, it's like let's take you for example, right? I mean, you have a thousand things on your plate, right?

And if you have somebody that can come take some things off, allow you to focus. Okay. But then that means you're taking away from understanding and learning that to say pay a bill or something, right? Understand hospital networks and uh co-pays or whatever. Once you try to once you find that person, try to get back in that life, you're already a step behind, right? And so it's it's it's it's everybody. You know what I'm saying? So I think just education or just creating something that has that same access and connections they can pull from when they're out the league or if they are professional or an executive that they can still have to to not make that cliff so so hard or so sharp, I should say, or so short. So

yeah. Well, now stepping out of uh being a a superstar athlete, now you're you know, now you're in our world, now you're an entrepreneur. What do you think was harder, becoming a superstar athlete or now becoming a CEO?

That's a good question. Um, I'm not going to give you political. I'll choose one. I think being I think being a That's a hard one. I I'll give you two answers. I think being a a superstar athlete is is very hard. Obviously, a lot of things have to go right. You have to have the coaching. You have to have the this the body type, right? You have to have the mindset. But I also think being a CEO is equally as hard. Maybe I would say that's harder um because now you're not just fighting against a small group of guys. You're fighting against everybody in the world that wants to do something and let alone if you chose a a niche space or you chose something in finance like you that there's hundreds thousands of people doing it all around the world, right? And so to separate yourself is hard and to really come up with a new uh in innovative idea is um is tough. So, I would have to say between those two options, becoming a

CEO business owner is definitely tough because in I'll say this, in sports, you don't quit. You're like, I'm never going to quit. In business, it's like fail fast and move on. You know, and like that's such a hard concept for me to understand playing sports. You're like, no, that doesn't make any sense as the money's dwindling. You know what I mean?

You know, uh kind of piggybacking on that, you're now you're you're a CEO and now you're in this space. It's kind of niche. Yeah. I I I haven't heard about something like this service offered before,

but also the demographic that you're chasing is kind of is niche as well. Yeah. Because you're looking for

pretty much a fluent people. Yeah. That can afford these concierge lifestyle services. So, two questions. One, how are you getting their attention and making sure that the care league y is the company that you want to go to for these services? Yep. and you know h how are you what's your go to market strategy?

So yeah, first let me go back right I think that you you said the league has to be doing something. So Zamir Cobb at the trust is doing a a hell of a job in really putting things out there for the guys that they can utilize and so I commend him on what he's been able to do. Um, and so yeah, um, you asked about the budget or the the finance part, the, uh, our subscription model, right? I the way I tried to price it is because I understand that there's athletes, um, and there's business people that got to worry about everything else, right? So, if I'm like, hey, Joseph, like, I want you to be a part of us. I'm like, well, we're 20,000 a year. You can like, okay, cool. If that if that fits your pocket, but if if you still have to pay for everything, which I'm very conscious about the providers we bring to you, then to me, that's that's not fair. And so where we are, we're starting about 250, 3.99 is where we start and

depending on what you want to ask for a month. And so depending on what you what you ask for and how frequently you ask for it and um the things you want us to do for you. And so I really want to price it in that frame so that we can sit here and be for everybody, right? I just don't want to be for the ultra rich. I don't want to just be for the uber poor um because we still have to have a a successful business. I want to be right there in the middle that people can sit there, pay the monthly subscription fee, but also understand if they have a doctor they need to go see, they can pay that and not hurt their pockets too much, right? I mean, it's hard times right now. So, um, so yeah, that's that's where we are.

So, uh, I got two things. One, uh, this is Hermosi says you can't have a successful business if you're for the poor. You're either for the poor people or you're for the rich people. The the middle is a hard ground to to dig your

I hear you to dig into, but I guess for your model, I guess you can't charge 10 grand. It's a because they still got to pay for the service.

They still got to pay for the service. I mean, we could and who knows, one day we might get there, right? But at the day today's date for me, it's about what's our what's our core audience, right? Professionals and executives, right? And so, um, that's a core audience. And the second core audience or the first 1A is, um, the athletes, right? And so understanding where the athletes come from, where a lot of guys are going bankrupt, selling their Super Bowl rings, like what's a price point that we can get to them so that they can see the value and once we show them the value and everything else, we add more to their plate, we add more services, then we can have a a talk, right? I mean, hell, everybody pays for Netflix and it's going up every month and they don't care, right? So for me it's to show the value first, prove the model um uh show show the wealth of network we have and then as we go um get to a point where we

can be um competitive price or just stay there and uh because I believe in quantity right as well as quality. So let's get that straight. Yeah.

So the care league has every kind of service from we're going to add financial now.

We're going to add financial. Uh but you every sort of do doctor specialized doctor health longevity. Yes. Um, and it's very niched in, right?

Yes, it's very built in. So, what we like to do, so we're a care coordination concier company. And one of the things I'm pulling from from my experience in the NFL is being able to walk into a training room and have everything at your fingertips. I need a massage. Um, I need EKG. Um, I need an MRI, right? It's done like that. Um, I need to see a doctor for this rash. You're you're in there like that in the NFL and then you retire. I'm realizing people are walking around with torn ACLs, torn Achilles seats for weeks, years, and I'm like, that doesn't make any sense. So, we have that health and wellness network, too.

you can where we can pull from and also lifestyle and hospitality, right? Because if you want to travel, you want to do something for your lady, your kids need something, um we do it all in every space and I think I pride myself on not just being specific health and wellness or specific lifestyle and hospitality, it's both combined to do whole life care. So with with that said, like what was the the overarching objective when you wanted to start the care league? cuz you said to me, you're like, "Well, shoot." Right after I got out of the league, like I didn't have any resources. Yeah.

I didn't know what the hell to do. Yeah. Yeah. And that that hits, you know, and that hits and it dawned on me like right now just saying that it's like your target avatars are athletes.

Yeah. Retired athletes because they don't know what the hell to do. Exactly. They have nothing.

After they get out, they're like, "Where do I go?" You go to the care league. You come to the care league. We got your back. Um, so for me, I'll preface it by saying, you know, I did very well for myself. 10 years in the NFL, over hund00 million dollars in contracts before taxes, after taxes is another story, as you know. Um, but still did very well for myself. Um, and so for me, sitting there, I'll tell you this story. I had a um McLaren. I tried to be cool. Hydroplaned it, crashed it, sold it, got a Rolls-Royce. I was like, I need to slow down. But as I got the Rolls-Royce, I'm driving the Ghost. I'm like, I feel so pretentious. Like, this you're getting almost a wrong attention, you know? And I'm like, I'm still what, 33 at the time. I'm like, "This is like a 60-year-old, 80 year old's car, you know, somebody that's lived enough life and and nobody's going to think he's ominous or anything." And so, um, I was

sitting there and as I'm looking at stories of guys dying, um, guys going bankrupt, guys not being able to take care of themselves, it really hit me because I'm like, how do I go from caring about these guys when we're playing ball, blood, blood, sweat, tears with these guys, really fighting every day to now I'm retired and act like I'm not supposed to care about them when I'm see people struggling, living check to check after playing six, seven, eight years. It doesn't make any sense to me. So, I sold the Rolls-Royce. I was like, I'm going to start a business to help guys. And so, as I did this, you know, I'm understanding the league has great resources, but there's still a gap from what guys understand and the utilization of the benefits we earn. You can understand when we sit here and we have benefits um from the last CBA, the 20 20, okay, 2020 CBA, um if we're not utilizing our our benefits, we're not

maximizing them, truly getting our money's worth out of them, um then we can't go back in 2030 and ask for more. The owners are going to be like, "Yo, what are you talking about? You guys don't even use this." Right? And so for me to sit here and be an advocate for have guy to give us more to give our families more that we so we can deserve to get if you play 10 years let's say five years in the NFL you get free healthcare like basketball. I mean hell that's that's a good trade-off especially when we're way more um we put our bodies on the line way more and I'm not just trying to distract basketball players but you know it's a different game. And so if we can sit here and start utilizing things and and start maximizing things that we can ask for more and if we can get more then we can feel better. We can stop Can we curse on this show?

Go for We can stop bitching about what we don't have, but it comes from education and having guys um come in and be a part of it. I went to go talk to the NFL one time when I first started and I'm talking to this w to to the higherups and she and she's like, "Man, you know, we do a good job. Guys got to guys got to open mail. We send emails." I said I said, "Lady, I get what you're saying, but you're asking a lot from guys that weren't taught this and don't have the the the um

business acumen, the business acumen or the time or just the brain power to worry about that, right? We got to hit them in a different way." And so that's why with the Kle, what I really the first thing we implemented was giving people a concier assistant, right? We're going to call you twice a week. We're going to ask you what you need. We also have a a mentor which is an older guy um on our team named Billy uh who played 12 years Super Bowl champion as well because I'm like these guys need somebody they can talk to that they can relate to to say hey I'm going through this and we can understand each other right I mean some guys been rich been broke been um divorced got back on it right like it's it's a whole we have a whole ecosystem and I tell people as the NFL we have one of the biggest frats it's almost like we just refuse to use each other which is a problem so I'm trying to bring all that

together collaboration is key and you said something like that really hits and that is that you have a concierge to call them because people don't know what the hell they need until they're asked about it.

And one of the biggest things in any business is execution, right? And the way to get execution is to nudge. Yep.

And now you're nudging these people going "Listen what the hell do you need? Like what's hurting today? What's what's going on?"

Exactly. And and one of the things we do is since we understand the benefits, purely speaking about NFL guys um and athletes, we know there are benefit packages, right? And so we could say, "Hey, um, what do you need?" He's like, "Hey man, I want to go back to school, but I don't really know how." Okay, cool. That's a benefit. Let's use that. That's free. Hey, I want to start a business, but I need some, um, help. Okay, cool. That's a benefit. That's free. Let's use it. Right? And so, we really push the NFL guys and all athletes to utilize the benefit package that the team or the um, threeletter league has given them to be able to uh to uh, make it as cheap as possible for free since they already paid into it.

And if that's not in the roadex of the benefit packages, then we go to our rolodex and make sure that our providers who we make deals and partnerships with can provide a great product for a discounted rate. So yeah,

I mean there's my mind is just going and I think like your network is going to expand. You know, I deal I have my mentor is a team owner. He owns the Phoenix Suns. He bought

he's now buying the socks and I I feel like there's so much synergy here with what we're doing. Um, and there was just a lack of education for athletes post profession

100%. And if they just had some actual direction where they're not they're handheld.

Yeah. They just got to be handheld into it because they're going to leave they're going to go they're going to immediately fall into depression.

Y but if there was like a handholding ecosystem Yep. that's partnered directly.

Not just like where you now you gota like you got to reach out to these people and then get them to adopt. Yep.

But there needs to be something greater than what you're doing to to to create a true handholding platform. Yeah.

For athletes. I mean, we're we're building it. We have the platform. Um, you know, and I think that's why we have something great. It's niche. Um um and it's nothing like it out there. And so I'm excited about what we have. I'm excited about building partnerships and people the good feedback that we've had. We've been able to take a few uh good players or ex players um through it and they love it and so it's like hey man let's just keep going and and really serve. You know you're coming from a place of humility. Um

you're doing God's work for these guys man. I mean yeah so I appreciate it. I appreciate it. So just looking to build, you know, get with the threeletter leagues NBA, NHL, NFL. Um go across these to soccer and truly take care of the guys that truly built the sport to allow the owners to eat and be who they are. Um, but you got to go from the owner all the way to the guy at the bottom right?

Those guys at the bottom are not really at the bottom. Walk me through like some of the success cases of some athletes that you've experienced that get out of the league and they're like, I don't know what the hell to do with my life.

So, yeah. So, I appreciate you asking. So, we had a guy that wants to be an actor, right? Um, didn't really have any connection. So, um, through our rolodex, we were able to get him partnered with um, an acting coach and also some people in the acting scene to be able to help him get an interview. We got him an interview or two. Um, and so that's one success story. one guy um needed to uh move as he's taking the coaching job. So, we said, "Cool. Well, you have that benefit. Let's go through that." Um we helped him with that. He also wanted to do some peptides because as you understand as a athlete, you go one of two ways once you retire. Either you're super big or you're super small. And me, I have cheekbones now and my stomach's not popping out. So, I've been doing a lot of work, you know. Um so, that's one success story where we took care of him and partnered him with a company that does peptides. Got him a discounted

rate, took care of them, and he still uses them today. um one of a current guy, he needed um he was a free agent. We had a partnership with this agency. So, we took care of the guy. He needed uh PRP shots and he needed PRP shots, but he was his the ex team held the images that he had, right? And so, for us, we were like, we told the agent, first you got to get the images from the team um so we can understand what's going on with them. We have to get um some doctor's notes, which we have access to doctors that can get them doctor's notes, and we have to do a whole host of other things. So, we we educate the agent on that, how to do that. got the player taken care of. Sent a sent a black car to pick him up. Um dropped him off. Billy, the guy I told the mentor, met him there, paid for the bill because, you know, he was in some uh financial um he's a free agent, barely got two years in the league, so

we took care of it. And um of course, we built the agency. So, you know, we're not. But, um you know, we took care of it in the moment because the agent couldn't be there. And so, um that's the type of things that we do. Um we helped a single a business woman who has uh two kids. um she wanted her son to get some baseball coaching. So, we pulled from one of our um good friends, Ryan Prawn. Um he has an app um ex Milwaukee Brewer. Um he has a baseball app, so we passed that off and u we had some baseball coaches lined up for it if she wants to go that route. And so that's how we make life easier for people. It's just and I tell people anything you need just ask and we have a connection for,

you know, that's like that service is so instrumental. Like I'm a guy. I have a ton of resources just cuz I got the podcast.

But that's I'm unique, you know, like I'm uniquely and that's why you're not exactly our like ideal client, right? Because you already have the ecosystem.

Yeah. I have a whole ecosystem of networks. But it took me millions of dollars to build this re ecosystem of resources. Yeah.

And I didn't unintentionally just kind of like it came as a byproduct of branding and

you know being a CEO and influencer and all this other stuff. But nobody has that. You know that 99.99999% of people listening don't have that.

Yeah. But with your service, they have that. Yeah. That's that everything. 200 bucks a month, you could bypass all the work that I put in to build this massive ecosystem. Exactly. Because I'm thinking I mean even me even in the sports because like my kids all train in all these different sports.

I you know and I I have some but I could still use a lot of your research because I don't have all the pro athlete Yeah.

to coach my kids in football or baseball or whatever. Yep. you know, so even even then you still smoked me in those some of those resources.

Well, you know, it's just adding value, you know, like you said, you've built a rolodex over the years, um paid money, met people, right? And so you've done that, right? The circles you roll in um not everybody gets to to roll in those circles, right? And so if we can give what you have to people um for less time and way less money, then you know, I think that's value and effort. I think that just ask. I think that's that's effort.

You don't even have to ask because they're calling you to ask you. Exactly. like you don't even ask. You're just sitting there and your concierge calls you and says, "What do you want?"

That's it. You're like, "Hey, man. What do you need?" I don't know. Toilet paper. We got you. We'll send something later today. So, you know, and it's not necessarily going through um you know, you can go through your Yelp or your other quick shop, Door Dash, but like, you know, we source things to really fit the type of lifestyle you're trying to focus on. Is it a certain group of demographic you want to support? Is it a certain person you want to support? Like, what do you like? What do you want to support? Who you want to be? Who do you want to represent? And we got that for you. We can fit that niche. Yeah.

Yeah, I think you you should clearly identify like what is the difference between your service and like chat gpting it.

We're going to do the work for you. I mean, they're going to write it out. You still got to get up and go do it. We're going to you're going to you can chat gbt what you want and tell us and we'll get it done. Or just just ask and you may not have an understanding of what that means. Or let's say you want to talk to a financial advisor, right? Um we were able say we got you on the podcast, excuse me, on our um to talk to some people. So, what we would say is let's talk to a guy that you would never be able to have access to. And what we would ask from you is say, "Hey, can you give these guys a free audit and a uh hour consultation for free, right? Like that's the value we want to be able to bring to our members so they can talk, understand, learn, and be able to build and then make a valid decision and say, "Hey, I have two more guys for you to talk to before you make a decision.

Let's let's just talk to everybody." And so that's, you know, we take the time away from you searching for things and we also give you the quality people that are good at really really good at what they do. And so, yeah. And you're getting the you said something else earlier. It's like you get LeBron James type treatment.

Yeah. Like you you you get the best of the best of the best stuff that people don't know exists.

Exactly. Not just athlete lifestyle stuff like the creme de creme resources. I mean,

you know, you're $100 million athlete. You$und00 million athlete resources. Yeah. Yeah. So, you know, you get to live like a true athlete. I think that's the goal. Um and that's one of the taglines that we have, right? live live like an athlete, right? Um and we understand what that means. May is that the partying? Whatever you view as living like athlete, is that the partying? Is that the lifestyle? Is that is that having the health care at your fingertips? Is that being able to get taken care of right when you need things? U mental health, whatever. Like whatever you see an athlete or visualize when you see an athlete. Um live like the positive stuff. We'll say that.

So you don't have like VIP concierge bottle service. No, we can do that. Oh, you got too. Yeah, we can do that. You know, we can go down a whole rabbit hole depending. We'll talk about that later. I swear if a specific conversation with the member, but yeah, we could do everything.

Yeah. So, it is true VIP athlete concier. I might just be a member anyways, just to have it. You know,

that would be awesome. Look, so LeBron's like I'm on I'm LeBron's level. Let's go. Let's do it, man.

Something to brag about to my kids. Hey, you know, they can get it, too. So, and I think that's the biggest thing for us is we tell our members that if if your f you want to for you, right? Um or for anybody that's married, say you're married. Um are you married? Oh, no. Okay. So, for a member that's married, they' be like, "Hey, Malik, can I or or a girlfriend?" They can say, "Hey, can my girlfriend use it? Can my wife use it?" Say yes. "Can your kids use it?" "Yes." Like, we're here for the whole family. It's not just you, right? And it's not like you have to pay an extra fee on top of that to take care of the family. Like, we understand. We want to prove to you our worth. We want to make sure that everybody in the family is taken care of. And when you call on us, it's done. So, everybody's involved.

It's a whole family affair. Yeah. I You know, there are services like this in Vegas for spec just for like night life.

Yep. Yep. Right. Mhm. There aren't like services like this for like a complete ecosystem of life.

You cover health, wellness, night life. Yep. Uh hospitality, lifestyle, anything.

Lifestyle, fashion. Yep. You know, you got like probably, you know, if you want custom suits, you probably have that.

We actually helped a guy do that uh about two weeks ago. He wanted to get some suits and we had a tailor come to his house, show him the fabric, he bought some stuff. I said, "Hey, let us know if you need some stuff um some more stuff." Right. And also he was an athlete so we showed him the benefits that he had to get more stuff for a discounted rate. So a lot of guys just don't understand what they have at their fingertips and for us with say the professionals and the executives of the world the uh the you know it's doing the day-to-day stuff right what have you forgot do you need personal shopping um you know you want to go grocery shopping oh man I can't I have work a lot okay cool we have access to a company that does personal shopping from locally sourced farms or produce meats vegetables whatever you need be in your door in two two days right and so um we really just focus on really making life

easier for everybody in every single way just providing pure value. What people have to understand, the most important thing in life is time.

And one thing that you're really just dialing in for people, especially like busy CEOs, like I have no time for anything. Like if I'm going to do a chore, it's just more like therapy than anything. Like just like I got to do my dishes now. Like I'm just going to use this as a time to meditate.

Yep. I'm I'm with you, brother. I'm with you. Like cuz I don't have time. I got four kids. I got ex-wife. I got you know, all I got no time. You put a you put a lot of weight away and you got a business, right?

Big company, podcast, content. Yep. Traveling, speaking, engagements all over the country. So, like there's no time.

Yep. Exactly. And so, I think that's what we really focus on really helping people get the time back to access the connections. Um whether it be travel, anything the kids need something, right? Um you know, we just just want to be of worth. And so, um that's one of the things I really learned from the NFL. You have to be valuable. And to be valuable, you have to bring something to the table, right? And so that's why I'm just really pulling from and just really want to um just grow because I tell people being an athlete like you know we look to transform not transition. You got to transform into something else right? You can't be that guy. I tell people all the time like man you know in the NFL you don't have um what do you call it? Um not h but um what's the people when you get in trouble you got to go talk to them. HR. We don't have HR. Like if you get in a fight me and you fight.

There's no HR in the NFL. No. If we fight it's over. People are watching you. All right, cool. Now you're done, right? Like there's no HR. And then you leave and have my first business partner u when we first started, but he's not there no more. Um we were talking about the Diddy case, right? And uh he's like, "Make you can't talk about that. They're probably uh some of the ladies, you know, some people might feel type of way blah blah blah." And I was like, "That's crazy to me." Like I just didn't understand it. One, because our business is not a lot of women in the room all the time. Um, but two because like I'm just used to freely talking about stuff and I'm not thinking about um I'm thinking about how people feel when we're talking about things but not maybe a certain topic or having an opinion that might not be um

politically correct. Politically correct, right? You just say what you got to say and if in the NFL if you don't like it, you don't like it. Who cares? You know what I mean? So, um it definitely taught me a lot to change, get more businessy.

Yeah. You know, I talking I know this is off topic, but you talk about fighting in the NFL. One thing I'm always confused about, they're allowed to they're not allowed to punch and hit each other in the NFL and you get in trouble. But in the NHL, you're they want you to fight and punch and then they televise that and there's a full-on boxing match going on and you're rooting for whoever, you know, like doesn't make sense. Like they they're allowed to do that in the NHL and they're not allowed to do that in the NFL. You guys ever ask like why is this happening?

No, I mean we we we get it in the NFL. Um one you can break your hand and now you're sitting there out, right? Or you see um

you can break your hand in the NHL too. True, but you you know most guys aren't going to take their helmet off. Or you get the um love this guy, but Miles Garrett where he's just swinging [ __ ] you know what I mean? Like it's not it's not safe one, but two um I think it's funny because I was I love Premier League soccer. Um big Fulham fan. Um Shahid Khan, what's up? And also I'm a huge Newcastle fan. Um and so it's funny because um Fulham was playing one day, I believe, and one of their players got pushed and they were getting into a fight and I'm like, "Oh, he's going to get fined." And I'm sure he did get fined because you can't fight in soccer, right? Then a week later, they played the clip in a promo of the Premier League. And I was like, how crazy is that? Where they're going to use the clip to promote the league and show the feistiness and the battle of it, but possibly find a guy for doing those

actions, right? And so, um, but it's a business. I mean, forget about what happens in the stands. The the the the actual fans are just like Yeah.

shooting each other. Yes. Yes. I love the old Oakland days, boy, at the A Stadium. Those are those were good days. Those were good days. Now, winding up, I want to talk about some of your personal goals here. Kind of some of the things because I really believe in what you're doing. Um, what's a personal goal that you have for yourself right now? A family goal that you have for your family and a business goal that you have for the care league?

A personal goal? Um, I think it's really just to be happy with um where I'm at in life and what I'm doing. Um, you know, you can get caught up looking at everybody else, especially when you're in the business world. you know, you have talks with other people, say in the concier world, and you see how successful they are, and you're like, why can't I just get over this hump? But I think it's just understanding and being happy about where I am, the position I'm in, um the mental clarity that I have, the um work ethic that I have, the the people behind me. And so, um I think that's truly it just just be happy and not necessarily content, but just be happy. Um in the business world, of course, building a successful business um that people see valuable and also utilize. um and build partnerships with NFL, NHL, NBA, um soccer, MLS to be able to take care of their athletes um and compound on what

we're doing to be able to build those um those companies up and in and what they're doing with their retired athletes and their current athletes, whatever they need. So, that's a business goal. And um life goal, that was the third one, right?

Uh family goal. Family goal, excuse me. Uh, my family goal, just to give my daughter the best life she can have and not necessarily having to be financial, but having me be buried there, be present, knowing dad's going to be there. Dad cares about her. Um, that's really my family goal. Um, of course, I would love to have three other ones like you. I have a total of four. Um,

I want four more, man. God gives, man. Uh, uh, but for me is I think as you can understand, dating is hard out here. So just to find so I think those two two twoprong question right be able to build start a start a family um as I me and my child aren't together um so find somebody you can trust love and and move forward with um and provide for and then make sure my daughter just knows that she's everything and um I built her up to be a functioning member of society that um loves herself and that can um be a trust fun baby that's not a not an [ __ ] So, you know,

I want to actually, that's my next question because, you know, you grew up in a world of not much, right? You didn't have what your daughter has.

No. Middle class. Yeah. Yeah. And and that allowed you to have a level of work ethic and grit that, you know, your daughter is might not have because she didn't grow up in the same uh circumstances. So my question is how are you instilling that same mindset that you had to to overcome tribulation to just dominate a what you dominated in sports. You also were a good student student. How are you instilling that mindset and that grit mentality in your daughter? Granted she is potentially a trust fund baby.

Yes. Um so I tell her first thing I got on a knee one time and I was like baby daddy's rich not you. So don't come out here think you got all this. You haven't done anything. So, like let's let's prepare you to start to do something, build your own legacy. Now, granted, she's gonna have a nice little nest egg, but you know, she doesn't know that yet. Um, so that's that's what I told her. But for me, um, so she's a gymnast and so, um, I tried to instill in her to watch other gymnast. So, I took her to UCLA, right? Understand work ethic, how hard things are. Um, understanding that you don't always get to do what you want to do. You have to do what you have to do first to get what you want to do, right? Right. And so there's little lessons that I just teach her every day and talk to her about to really implement to her that like, you know, um life isn't always just fun and games.

It's a lot of work, but if you get the work out the way, that's when the fun and games start. And so, you know, it's just it's just that battle, right? But then also, and I love having a little girl because I needed her to make me soft, right? Because after the lead, you're going through so much. And I needed purpose. And so, she was a great I remember when I first retired, uh I was like, "Okay, cool. Now, my job is to get my daughter to school on time, right? So, I live in the valley, so it's 101 to 405. And when you're going 101 east or 405 south, you're gridlock, right? And so I'm like, "All right, cool." So my whole thing was like if I got out of school, I was like, "Yes, I did it." You know, getting the claps in your head is like, "Yeah." And I'm like, "All right, now what?" for eight hours.

You know what I mean? So, uh, definitely was, uh, but that's what I needed. And so, um, she's helped me out probably a lot more than I've can do for her, um, at the moment just with everything I'm going through. So, yeah.

And she's I'm sure she's been the biggest blessing in your life. Without a doubt. Without a doubt. And it's, you know, for me as a CEO and a father and a guy who deals with the struggle of raising four kids in Newport who are around a bunch of other kids just like them.

I I struggle with, you know, always trying to make sure that they have that same level of grit. Like from here, boom, I'm shooting jiu-jitsu. I keep them like regimented. Like I'm regimented. They're just as busy and me as me. Wake up, grind all day, then get still grind. you know, you got your activities and then you got your, you know, extra homework and it's like boom, 8 to 8, you're busy.

Yep. And that's how life is, you know, that's how life is. I mean, it doesn't stop.

And and I and I commend you on that, right? Because you have to keep the kids busy. You have to give them discipline. It's funny enough, I told my daughter, I want to put her in some martial arts to learn discipline.

And then, um, she didn't necessarily know the true definition of discipline. And so, you know, me as a dad, I'm like, I know everything. And I was like, shoot. Said, "Hey, Siri, what's the definition of discipline?" You know, because I know it, but I wanted her to know verbatim, right? And so I told her something al there we go. See? So like I know

exactly. Do you want to hear the next one? No. No thank you. So um Kelsey. So yeah. So like I brought that exact one up and I and I explained it to her in the best way I could, but I want to give her the the dictionary version, right, so she can understand it. And so I definitely commend you on that because you're right. It's really instilling in them that life isn't easy. um you have to fight for things like we brought up uh martial arts because I was like you know she's like well daddy I do boxing she does boxing too and I was like yeah but you know what is what is it teaching you do you do you have can you can you think about things process things and so I'm just really just trying to build so I definitely commend you on being a present father um who has all these things going on but still knows what's important so that's

yeah that's the most important stuff and I I I'm good at multitasking I've managed to be able to grind while I'm at jiu-jitsu or baseball or whatever football you know I got I'm I'm a ninja at that stuff. Now, you know, I'm I love the idea of the care league and I love the concept that you're actually helping

people execute on the proper care and I think it's such a a noble service. I'm going to try to put some extra resources into it myself

and make some good uh connections for you because I believe in your vision and I believe that it's essential

especially because there's a true dilemma with professional athletes after the lights are off,

you know, and it's it's it's getting worse and it's it just breaks my heart every single time I turn on, you know, a television and I see this guy killed himself. It's, you know, it's like

why is this happening? Like how the hell is this happening all the time? Exactly.

And the more resources, just like what Trump's doing right now in the housing market, he's firing at all cylinders. Add this initiative, that initiative, this there is no one solution. You just got to fire on all cylinders. And I feel like your cylinders, it's a pretty good bullet. You know, it's a it's a pretty strong bullet. And you know, you need to get some true

momentum behind it. Yeah. So, we'll we'll plug in some resources on our end to try to get add some momentum, you know, and it's all about serving and I truly believe that you're doing God's work.

Well, I appreciate that and truly I think this is an opportunity for me to get out there. You know, you're one of the best in the game at doing it, not only in your topic, but also just out there in the in the um podcast space. So, I appreciate the platform. Appreciate me come out here and just the kind words, right? Because I know a man of yourself, your stature, your your business acumen, you're not going to tell somebody you don't believe in and just, you know, blow a smoke up their butts right?

No, there's no incentive for me. So, that means a lot to me. So, I appreciate that. Um, you know, it's just really about creating value. Can I leverage the athlete and what they bring and also the provider and what they bring and meet them together and make sure that everybody's happy. So, that's that's all I care about. You know, I'm very trying just coming from a place of altruism, want to help, want to solve a problem, and then go out to the rest of the world and solve their problem. So, I I appreciate that the platform.

Let's go, baby. Go. With that said, last question for you. When you're in front of the pearly gates, what do you think God's going to tell you?

That's a good question. I hope he tells me that you did a good job, son, and you represented me the right way and then lets me walk past.

Having fun, let us know. That's it. That's it. Hear those trumpets. Yeah, that's right. God bless you, bro. I love what you're doing. And if people want to connect with you, Malik, how do they find you?

Yes, so you can find me at the Malik Jackson um on Instagram um at the CareLague on Instagram as well for our business page. Uh if you want to find us on the website, you can go to the carleague.com. Um and yeah, just hit us up from there and we'll be able to get back to you and look forward to talking to you guys soon. Appreciate you.

Malik Jackson, founder CEO of the Care League Super Bowl champion. Make sure you check him out.

Questions about this episode

Who speaks in "Live with Malik Jackson!"?

Malik Jackson (Guest), Joe Shalaby (Host).

What is "Live with Malik Jackson!" about?

Malik Jackson discusses launching The Care League, a luxury concierge service bringing elite athlete-level convenience to the general public, and shares his background, daily routine, and the mindset that drives his new venture. The conversation covers his post-Super Bowl success, entrepreneurial goals, and how he balances family life with high-performance work.

What is mentioned in this Coffeez for Closers with Joe Shalaby episode?

31 people, works and ideas are mentioned, including Care League, Curtis Jackson, NFL, concierge services, Depression, entrepreneurship. Each one on this page links to its own page with every episode that mentions it.

How long is "Live with Malik Jackson!"?

The episode runs 49 min; the transcript is about 10,610 words in 146 timestamped sections.

More from Coffeez for Closers with Joe Shalaby

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated October 29, 2026.