Who Is TraxNYC? | PBD Podcast | 713

Who speaks in this episode?

• Maxud Aai (Guest)

What is discussed, and when

1. 0:00 – 10:00: George, George Aai, New Year's Eve Event, Maxud Aai
2. 10:00 – 20:00: George, Freddy, Alex Freddy, Tracks NYC
3. 20:00 – 30:00: Profit Margin, Business Principles, Azerbaijan, Freddy Aai
4. 30:00 – 40:00: George, Azerbaijan, Instagram, P. Diddy
5. 40:00 – 50:00: Daily Beast, P. Diddy, Diamond, Kodak Black
6. 50:00 – 1:00:00: Gold Chain, Jewish community, Gold, Diamond District
7. 1:00:00 – 1:10:00: Adam Sandler, George, Kevin Garnett, Diamond District
8. 1:10:00 – 1:20:00: Tekashi, Roman Sharf, Profit Margin, Azerbaijan
9. 1:20:00 – 1:30:00: Complex, Blaine & Robert Trump, Complex, Gold
10. 1:30:00 – 1:40:00: Silver, Jacob & Co, Jacob and Co, Obamacare
11. 1:40:00 – 1:43:35: Azerbaijan, Kazakhstan, Megan Kelly

Notable quotes from "Who Is TraxNYC? | PBD Podcast | 713"

• The family for years, for like 20 years, 10 years before, whatever. And I'm All right, cool. I signed a lease.

  about Tracks NYC · at 3:18

• But this is after the Freddy trying to Yeah. strangle me, right? Like you don't can't really see it here, but the you know the guy who has his hand one hand on my shoulder sweater,.

  about Freddy · at 16:05

• Yeah, they got out. They got criminal charges, the two brothers.

  about Freddy Aai · at 20:38

• Well if you want to go find him. The only thing is on man you're you're you can't find him under tracks. You got to look up Maxud. M A K S U D A AI A G- A D J A N I. And you…

  about Maxud Aai · at 29:13

• Bought into an exchange. Collect your portion and get the hell out of there, bro. You're banned. They're walking out in handcuffs, these stupid bastards, the father and the two…

  about George · at 38:30

• Somebody writes the bill and my accountant pays it or whatever or we work it out later. It's trust. The jewelry business is a trust game. Okay?

  about Diamond District · at 49:32

• Got to learn. First, you got to deal with trustworthy people and then you got to test it. Gold is not that hard to test. But really, you if you're a customer, man, you're not…

  about Gold · at 55:30

• We'll use this gold to work for our business. We're going to turn these scraps into a powerful business move as soon as they go on fire. along with this Rolex, which we're going to roast like a marshmallow. Don't worry, it's just a.

  about Gold · at 1:20:52

Who and what is mentioned in this episode?

People

• Maxud Aai — Person · Main guest (TraxNYC / 'Traxx') · 1 mention · first at 7:42
  Central speaker describing a long-running dispute in NYC’s jewelry exchange, his business background, and how viral content drives sales and brand trust.
• Freddy Aai — Person · Secondary antagonist in dispute (George’s brother) · 4 mentions · first at 16:45
  Described as physically attacking/strangling the guest with a chain during the altercation; part of the same family group involved in the conflict.
• George Aai — Person · Referenced individual · 2 mentions · first at 1:04
  Involved in a feud with Tracks NYC, mentioned as part of a business dispute.
  Tracksyc with the very same picture that dumb bastard you just had in the thumbnail or whatever. George Aai and I come up to him and I have him and I take my phone and I show…
• Daily Beast — Person · Client / collaborator · 3 mentions · first at 42:15
  Named as a notable client — Tracks says he made gold medals/props for Mr. Beast and that Mr. Beast pays promptly and uses real gold for videos.
  Oh, there it is. Mr. Buyers over the money, man. And we're going to do a video soon. He wires over the money for the gold and he's not playing around.
• Adam Sandler — Person · Referenced collaborator (actor guest worked with) · 5 mentions · first at 1:02:36
  Tracks (Max) mentions acting in the film Uncut Gems which starred Adam Sandler; he recounts on-set experience with Sandler.
  Take the shot right now or else I'm offended by it. But no, by the way, were you in that movie with Adam Sandler?
• P. Diddy — Person · Referenced celebrity / cautionary comparison · 4 mentions · first at 39:29
  Invoked as an example of reputational collapse (“don’t want to be like Diddy”) and discussed re: documentaries about hip-hop conflicts; guest also mentions an early low-quality sale tied to a Diddy-related event.
  You know what I'm saying? People could have it correct for a long time in life and then [ __ ] catches up, right? You don't want to be like Diddy when you're 50 or whatever.…
• Roman Sharf — Person · Peer / collaborator · 2 mentions · first at 1:17:39
  Mentioned as a fellow jeweler and friend; Tracks says Roman is trustworthy, sold many watches via 'Monct' and they are dining together — industry peer and connection.
  And he tells me, he says, Pat, I've sold a million dollars of watches on Monct.
• Tekashi — Person · Referenced celebrity (past business + conflict) · 4 mentions · first at 1:05:47
  Mentioned as a past client/relationship and as a potential boxing/fight callout; used to illustrate the guest’s history with rap figures.
  You know what I'm saying? But did you ever make something for Tekashi?
• Kevin Garnett — Person · Referenced individual · 3 mentions · first at 1:03:09
  Mentioned in relation to the movie 'Uncut Gems'.
  Movie and they were looking for this part when he's receiving the opal with Garnett. I was there with Garnett the whole day. Shout out to him.
• France Joseph — Person · Referenced critic / former associate (as claimed) · 2 mentions · first at 29:40
  Brought up as someone messaging the host alleging prior business ties with the guest and criticizing him; guest disputes/downsplays the relationship.
  Do you know who he is? This is happening to him. I want there was some one guy named Joseph said he used to be in business with you. Kawari Akari, right?
• Boss Mandelo — Person · Referenced individual · 2 mentions · first at 44:23
  Mentioned as a rapper and potential business associate.
  Kodak Black, Boss Mandelo hit me up.
• Kodak Black — Person · Referenced client/celebrity · 2 mentions · first at 44:23
  Mentioned among rappers Tracks has worked with or encountered; referenced in anecdotes about celebrity clients and timing issues.
  Kodak Black, Boss Mandelo hit me up.
• Blaine & Robert Trump — Person · Referenced public figure / potential customer (as claimed) · 2 mentions · first at 1:26:06
  Guest claims Baron contacted him and enjoyed the viral confrontation video; used to show reach of the incident into political celebrity circles.
  Yeah. Trump's grandson. And I was talking to Baron yesterday on the phone and he hit me up. We facetimed finally.
• Bradford Cohen — Person · Referenced individual · 1 mention · first at 35:38
  Mentioned as an attorney involved in a business dispute.
  Out to me as a client of mine, a serious attorney, and he decided to take the case. So, whatever Bradford could do as what's fair restitution for me and my staff for my staff…
• Jon Jones — Person · Referenced individual · 1 mention · first at 45:14
  Mentioned as a UFC fighter and business associate.
  You need me. I don't need you. You want an honest person to do business? Jon Jones is my boy. You know what I'm saying? The UFC fighter. Yeah. He is the best. After the UFC fight, he pulled up after he the fight where he.
• Buster Rhymes — Person · Referenced client/celebrity · 2 mentions · first at 44:49
  Identified as a great client of Tracks (sells jewelry to him) — name-dropped as part of clientele mix.
  Rappers, yes. They're steal and Buster Rhymes, another great client of mine.
• Young Ma — Person · Referenced individual · 1 mention · first at 44:33
  Mentioned as a rapper.
  My favorite rapper right now. Him, Kodak, and whatever. So, I love it. and Young Ma was a great rapper, Cardi B, a great So, I don't want to [ __ ] on them completely, but I'm…
• Aiden Ross — Person · Referenced streamer / potential sparring partner · 1 mention · first at 1:11:01
  Mentioned as someone Tracks was invited to fight or do content with (Aiden is a streamer/influencer); used as an example of potential social media-linked fights/collabs.
  I don't really even want to talk about this kid. That was back in the day. But, Aiden Ross, he wants to, he's doing some fighting [ __ ] So, I said, Aiden, we could fight. He…
• Sophia Rob — Person · 14 mentions
• MrBeast — Person · 8 mentions
• 50 Cent — Person · 6 mentions
• Tekashi 6ix9ine — Person · 6 mentions
• Alex Freddy — Person · 5 mentions · first at 16:05
  But this is after the Freddy trying to Yeah. strangle me, right? Like you don't can't really see it here, but the you know the guy who has his hand one hand on my shoulder sweater,.
• Fred — Person · 5 mentions
• Baharian family — Person · 3 mentions · first at 3:04
  And I signed with these landlords, this Baharian family that the father or the uncle or whoever, he there used to be a bank there. They bought the bank, they renovated it into a beautiful exchange.
• Busta Rhymes — Person · 3 mentions
• The Notorious B.I.G. — Person · 3 mentions
• Jane Buffett — Person · 2 mentions · first at 26:51
  That didn't make mist that didn't make sense. And then, I started watching Warren Buffett and I learned what business is with one thing that he said that really changed everything for me. Okay, he bought a windmill company.
• Boss Mandelo — Person · 2 mentions · first at 44:23
  Kodak Black, Boss Mandelo hit me up.
• Kevin Garnett — Person · 2 mentions · first at 1:04:16
  Playing a jeweler and you know some of the actors the security in the movie Keith or Kevin Garnett, they're asking me about watches. They're asking me about [ __ ] I'm Yo, bro…
• Bradford Cohen — Person · 2 mentions
• Detective Drake — Person · 2 mentions
• Niko — Person · 2 mentions
• Xi Jinping — Person · 2 mentions
• Nick Shirley — Person · 1 mention · first at 0:52
  This video. I don't know how many views it's at right now. The week prior to that it was about Nick Shirley, but this week tracks NYC posted a video pulling up to this man.
• David Oscar Marcus — Person · 1 mention · first at 19:04
  Employees. It's we're getting the surveillance footage. You know what I'm saying? There's Marcus, my team member. Yeah, the father's over there somewhere. So, so they're trying…
• Paulie D — Person · 1 mention · first at 42:15
  Yeah. So, Paulie D, Mr. Beast does a lot of business with us.
• Cardi B — Person · 1 mention · first at 44:33
  My favorite rapper right now. Him, Kodak, and whatever. So, I love it. and Young Ma was a great rapper, Cardi B, a great So, I don't want to [ __ ] on them completely, but I'm…
• Gabrielle — Person · 1 mention · first at 1:01:45
  Dad you used to drink a lot but he stopped drinking. So this Russian man is like listen here Gabrielle M vodka map.
• Aiden Ross — Person · 1 mention · first at 1:11:01
  I don't really even want to talk about this kid. That was back in the day. But, Aiden Ross, he wants to, he's doing some fighting [ __ ] So, I said, Aiden, we could fight. He…

Companies & orgs

• Tracks NYC — Company · Main business/brand featured · 3 mentions · first at 0:55
  Central company in the episode — the guest (Tracks/Max) describes his jewelry exchange business, disputes with rival vendors, operations, and marketing impact from viral videos.
• Baharian — Company · Landlord / landlord family (property owner) in Diamond District · 4 mentions · first at 3:04
  Named family/company that owns/controls part of the exchange building (referred to as landlords/co-op owners); tracks says he has longstanding relationship with them.
  They're playing they're playing, but they don't give a [ __ ] about them. The, the Baharian landlords are good people and they're easy to do business with. They're normal to do business with. So, Baharian or the Armenian or.
• Baharian family — Company · Business focus · 3 mentions · first at 3:04
  Mentioned as landlords and business partners in the Diamond District.
  They're playing they're playing, but they don't give a [ __ ] about them. The, the Baharian landlords are good people and they're easy to do business with. They're normal to do business with. So, Baharian or the Armenian or.
• Jacob & Co — Company · Industry peer / luxury jeweler referenced · 2 mentions · first at 1:31:04
  Mentioned as an established watch/jewelry brand; Tracks comments on Jacob & Co as creative and legendary in the industry.
  You call it? Jacob the Jeweler. What's the brand of the watch called? The Jacob and Co.
• Complex — Company · Referenced organization · 2 mentions · first at 1:23:00
  Mentioned as a media outlet that featured Tracks NYC.
  I saw the other day, it's funny, that the moment your video went viral, Complex, I think, put a list of jewelers 20 most popular jewelers or whatever it was.
• Jacob and Co — Company · Referenced organization · 2 mentions · first at 1:31:04
  Mentioned as a jewelry brand.
  You call it? Jacob the Jeweler. What's the brand of the watch called? The Jacob and Co.
• A1 Studios — Company · Incidental · 1 mention · first at 1:05:35
  Mentioned in passing related to a movie casting.
  There was a you know A1 Studios, I don't know what or what a A24 whatever it is.
• Traxx NYC — Company · 10 mentions
• Instagram — Company · 4 mentions · first at 0:43
  Guy who lost his mind after a guy over a $22,000 deal and this video on Instagram, you have to have not logged on to Instagram to have not seen this video. I don't know how…
• Jacob & Co. — Company · 4 mentions
• BMW — Company · 3 mentions
• TraxNYC — Company · 3 mentions
• Lamborghini — Company · 2 mentions · first at 55:55
  Transactional experience. If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying? I don't want to look under the [ __ ] hood.
• UFC — Company · 2 mentions
• Soho House — Company · 1 mention · first at 2:14
  A Art Basil event at the Soho House, the Man event that we had a couple years ago.
• PBD Podcast — Company · 1 mention · first at 7:34
  I could say I'm Value Tamement and I could take your [ __ ] and I could, tomorrow say I'm PBD podcast and just because I'm here, I'm there just doing extra [ __ ] for no [ __ ] reason.
• Ducati — Company · 1 mention · first at 55:52
  You're here to have a positive transactional experience. If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying? I don't want to look under the [ __ ] hood.
• Albertsons — Company · 1 mention · first at 1:01:34
  It's a little Armenian Hall right next to the old Albertsons, I think it was, or Vans, whatever it was.
• Chrome Hearts — Company · 1 mention · first at 1:15:56
  That where you raise your price and you sell more. It becomes more desirable, more unaccessible. Like chrome hearts raises, keychain 5,000.
• Ferrari — Company · 1 mention · first at 1:19:44
  How's the Ferrari? More important question.
• tractionyc.com — Company · 1 mention · first at 1:20:14
  What? If you see one flying through the city with money coming out the window, it's tractionyc.com.
• Icebox — Company · 1 mention · first at 1:24:50
  Icebox boys. Also normal people.
• Secret Service — Company · 1 mention · first at 1:26:48
  Yeah. Secret Service was there. Donnie, he looks like a Trump.
• Buddha Bar — Company · 1 mention · first at 1:32:31
  It was in a robbery you know at the Buddha bar or whatever.
• Samsung — Company · 1 mention · first at 1:33:16
  About silver minor stocks? What's happening with silver? What's this story about this battery Samsung is creating with using a kilo of silver for cars that could go 900 miles with BMW?
• Toyota — Company · 1 mention · first at 1:34:16
  Toyota claims Breakthrough could offer 900 miles driving range, right?
• Rolls-Royce — Company · 1 mention · first at 1:34:48
  Doing with this? I'm I'm going to drive it as if it's I bought a brand new Rolls-Royce Donna. I put 20,000 miles on it. I bought a 458. I put 18,000 miles on it. I drive.
• Google LLC — Company · 1 mention · first at 1:39:41
  You're the president of the United States and your website's crashing and then you're asking Google to help you and then you know he did YouTube videos in the White House…
• A24 — Company · 1 mention
• Art Basel — Company · 1 mention
• DA — Company · 1 mention
• Jason of Beverly Hills — Company · 1 mention
• Jewelry Unlimited — Company · 1 mention
• MLB — Company · 1 mention
• NBA — Company · 1 mention
• Patek Philippe — Company · 1 mention
• PBD — Company · 1 mention
• Timex — Company · 1 mention
• Vans — Company · 1 mention

Products & tech

• Gold — Product · Product focus · 1 mention · first at 1:21:32
  Central product in the discussion, highlighting its value and trading in the jewelry business.
• Rolex — Product · Product focus · 2 mentions · first at 10:14
  Discussed as a high-value item in the jewelry business.
  Sweetness, man. I'm not on the trying to bo. there's the watch and then there's the man. You can have a Timex, a Rolex, a PC Philippe, but it's got to be equivalent to who the…
• tracksyc.com — Product · Primary owned · 2 mentions · first at 17:03
  The website for Tracks NYC, mentioned as the place to buy jewelry.
  Get out of this hospital. tracksyc.com.
• Lamborghini — Product · Incidental · 3 mentions · first at 55:52
  Mentioned as a personal asset and symbol of success.
  I'm sick and tired of seeing his Ferrari shop. So, guess what? I'm going to melt the bar into a Lamborghini gold bar. I take the Lambo bar and I cash it in with Isaac. And then I get this because I've been taking care of my.
• Diamond — Product · Incidental · 9 mentions · first at 3:58
  Mentioned as part of the jewelry business.
  Yeah. Listen, the jewelry business is a small community, okay? I might have to, when I pick up a kilogram of gold to 2 kilograms of gold, I go, I take it and I leave. Okay?
• Gold Chain — Product · Incidental · 4 mentions · first at 16:59
  Mentioned as part of the jewelry business.
  Listen, I got a little gift for you. You like gold chains? You look like a gold chain guy. I have it right now.
• Rolex — Product · Incidental · 2 mentions · first at 19:50
  Mentioned in passing as part of the jewelry business.
  Rolex is something you want to work hard for and then one day put on your wrist and say, Damn, here I am. You know what I'm saying? I got there. That's the reward. Like getting your first sports.
• Gold Bar — Product · Incidental · 2 mentions · first at 1:19:51
  Mentioned as part of the jewelry business.
  I'm sick and tired of seeing his Ferrari shop. So, guess what? I'm going to melt the bar into a Lamborghini gold bar. I take the Lambo bar and I cash it in with Isaac. And then…
• Lamborghini Huracan Stado — Product · Incidental · 1 mention · first at 1:34:32
  Mentioned as a personal possession of the speaker.
  Don't drive it on 900 miles on it. It's I'm going to destroy that Lambo. I'm going to have it upside down by the time I'm done with that [ __ ] How do you drive it? Are you like a [ __ ] Lambo, baby?
• Silver Mining Stock — Product · Incidental · 1 mention · first at 1:32:55
  Mentioned as a potential investment.
  Business. Okay. I might put in, another 500,000, but I'm thinking, should I buy a silver mining stock and just let that go up or should I buy more jewelry and that go up? So, I…
• Audi SQ5 — Product · Personal asset · 2 mentions · first at 55:52
  Mentioned as a previous vehicle owned by the guest.
  You're here to have a positive transactional experience. If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying? I don't want to look under the [ __ ] hood.
• Aventador — Product · Personal asset · 1 mention · first at 1:34:56
  Mentioned as a luxury vehicle owned by the guest.
  I bought an Aventador. I drove it every day like it's a BMW. And Yes.
• Huracan Stado — Product · Incidental mention · 1 mention · first at 1:19:15
  Mentioned as a personal vehicle.
  Perfect color. It's a Huracan Stado. Okay. It's a off-road Lambo. The only one I'm the only one in a Lambo in the in New York City.
• Rolex Sky-Dweller — Product · 2 mentions
• Audi SQ5 — Product · 1 mention · first at 1:19:33
  Old car and then I melt down that gold because gold with my Audi SQ5 so I could crush it and fit it into the crucible. There's an important business reason for that.
• G-Shock — Product · 1 mention · first at 1:29:11
  Yeah. Yeah. I bought something from a vendor that was a G-Shock, fully iced, that just had [ __ ] diamonds in it.
• Rolex Datejust — Product · 1 mention · first at 1:32:06
  My watch right now is some [ __ ] Rolex Datejust that I just beat up and [ __ ] I'm still actually want to get my watch back that was stolen in a robbery that I got to post a picture of that was hand engraved by this guy sir jewelry.
• Ferrari 458 — Product · 1 mention
• Lamborghini Aventador — Product · 1 mention
• Lamborghini Huracán Sterrato — Product · 1 mention

Concepts & topics

• Gold — Concept · Core topic · 1 mention · first at 55:33
  Central to the business of Tracks NYC, discussed in terms of trading and value.
• Profit Margin — Concept · Key argument · 4 mentions · first at 28:04
  Discussed as a critical aspect of running a successful business.
  Profitable. Stop trying to please everybody and get every sale. That's not business. Okay? Volume is not business.
• Business Principles — Concept · Key argument · 2 mentions · first at 28:04
  Discussed as fundamental to running a successful business.
  Profitable. Stop trying to please everybody and get every sale. That's not business. Okay? Volume is not business.
• Trust — Concept · Key argument · 1 mention · first at 49:39
  Discussed as a fundamental aspect of the jewelry business.
  Accountant pays it or whatever or we work it out later. It's trust. The jewelry business is a trust game. Okay?
• Brand — Concept · Key argument · 1 mention · first at 53:10
  Discussed as a critical aspect of business success.
  Going to this, if I'm going to buy something on PBD, I know I'm going to get it. That's what a brand is. Brand is a trust. I trust that when I spend $10 at McDonald's, I'm…
• Silver — Concept · Investment topic · 4 mentions · first at 1:32:55
  Discussed as a potential investment and its future in technology.
  Business. Okay. I might put in, another 500,000, but I'm thinking, should I buy a silver mining stock and just let that go up or should I buy more jewelry and that go up? So, I…
• Capitalism — Concept · Referenced concept · 4 mentions
  Mentioned in a political and economic discussion.
  Bye. It went up to $1,850. I said, Last chance. Now it's 45,500. I don't know what the hell's going on. The story of our lives is what's going to happen with the dollar. My…
• Jewish community — Concept · Background · 3 mentions · first at 49:41
  Mentioned in the context of the jewelry business's origins.
  That's why it started by a Jewish community in the diamond district. Okay?
• Obamacare — Concept · Political/policy reference · 2 mentions · first at 1:38:51
  Used by the guest in a political critique context when discussing government projects, website failures, and policy implementation; part of broader commentary on politics/economy.
  When he came out with the Obamacare, his big move that took years.
• Value-tainment — Concept · 2 mentions
• Shabbat — Concept · 1 mention · first at 52:20
  They turn on one another. And sometimes they get lawyers involved. They can't do Thanksgiving dinner or Shabbat together or whatever it is. But it's not to be a petty thief to…
• Communism above religion — Concept · 1 mention
• Profit over volume — Concept · 1 mention

Places & events

• Diamond District — Place · Setting · 7 mentions · first at 3:58
  The area in New York City where Tracks NYC is located, central to the business operations.
• Azerbaijan — Place · Guest origin / background · 6 mentions · first at 28:20
  Guest (Tracks) states he immigrated from Azerbaijan (Baku) in 1993 and references cultural / family background during his story.
  When you know to make a move forward, you make a move forward. I was making moves forward out of a self-esteem. I'm an immigrant from Azerbaijan. I landed in America in 1993 with my parents.
• New Year's Eve Event — Event · Referenced event · 2 mentions · first at 7:48
  Mentioned as the time when a significant business dispute occurred.
  Keep the peace. I'm trying to do whatever I'm supposed to be doing and that's it. New Year's Eve rolls around.
• Baku — Place · Hometown / origin reference · 1 mention · first at 28:20
  Baku referenced when discussing Tracks' Azerbaijani background and cultural roots.
  You make a move forward. I was making moves forward out of a self-esteem. I'm an immigrant from Azerbaijan. I landed in America in 1993 with my parents.
• 64 West — Place · Suggested marketplace / local jewelry hub · 1 mention · first at 1:17:31
  Mentioned as a physical location in the Diamond District where to buy/sell watches and jewelry (Tracks recommends it as a place consumers can go).
  So that's the way to buy is from the consumer. That's why if you want to sell your watches, you go to 64 West.
• Queens — Place · Referenced location · 2 mentions · first at 40:48
  Mentioned as a place of residence.
  That's what I in the summertime that's what I do. Okay, now I drive or whatever in the car cuz it's cold. But I like to ride in the summer because I like to get the exercise…
• Art Basil Event — Event · Referenced event · 1 mention · first at 2:14
  Mentioned as a past event attended by the speaker.
  We had you we were at a what was it?
• Soho House — Place · Referenced location · 1 mention · first at 2:14
  Mentioned as a venue for an event.
  We had you we were at a what was it?
• Syria — Place · Referenced location · 1 mention · first at 15:00
  Mentioned in relation to the background of business associates.
  And I fill up the exchange with great neighbors and everything like that. Co comes around and this family, I don't know if they're Turkish or Syrian Turkish or Christian or…
• Madison Square Garden — Place · Referenced location · 1 mention · first at 45:26
  Mentioned as a venue for an event.
  Jones is my boy. You know what I'm saying? The UFC fighter. Yeah. He is the best. After the UFC fight, he pulled up after he the fight where he in Madison Square in New York.
• Glendale — Place · Referenced location · 1 mention · first at 1:01:24
  Mentioned in a personal story.
  Okay. It's right across the street from I don't know if that's John Marshall or John Mir or whatever that school is.
• Long Island — Place · Referenced location · 1 mention · first at 1:04:02
  Mentioned in relation to a movie shoot.
  I go to the sound stage in Long Island and they re recreate a whole diamond exchange booth.
• Art Basel — Event · Event mentioned · 1 mention · first at 2:17
  Mentioned as an event where the guest was previously hosted.
  We had you we were at a what was it?
• Canal Street — Place · 2 mentions · first at 25:49
  Putting it up on eBay and then selling it and then buying it from Canal Street.
• 64 West — Place · 1 mention · first at 1:17:32
  So that's the way to buy is from the consumer. That's why if you want to sell your watches, you go to 64 West.
• Kazakhstan — Place · 1 mention · first at 1:42:23
  You're going to call the central bureau and you're going to build apartment buildings in Kazakhstan from Moscow. We need to This is not going to work, man.

Media & podcasts

• George — Character · Antagonist / rival vendor in exchange · 12 mentions · first at 1:04
  Named as one of the individuals (George) who allegedly impersonated Tracks, sold fake/incorrect gold, spit on and whose brother strapped/strangled the guest — central to the dispute described and viral clips.
• Freddy — Character · Antagonist / rival vendor (brother of George) · 5 mentions · first at 16:05
  Described as George's brother who allegedly physically assaulted the guest (hand to neck/strangling) during the incident; appears in the viral footage recounted.
• YouTube — Media · Referenced platform · 6 mentions · first at 34:51
  Mentioned as a platform for business promotion.
  And then you know the probably going to be the same thing on YouTube and things like that, you know. So that's a lot of views and that's a lot of business and that was a big boost.
• Instagram — Media · Referenced platform · 4 mentions · first at 0:43
  Mentioned as a platform where business disputes were publicized.
  Guy who lost his mind after a guy over a $22,000 deal and this video on Instagram, you have to have not logged on to Instagram to have not seen this video. I don't know how…
• Complex — Media · Press / media outlet referencing Tracks · 2 mentions · first at 1:23:00
  Complex is mentioned as having curated lists of popular jewelers and posting Tracks' viral videos — represents media coverage boosting reputation.
  Now they're putting up all my videos over there. I'm living on complex over there.
• Uncut Gems — Media · Referenced film (case/context) · 1 mention · first at 1:04:14
  Movie referenced as part of Tracks' acting credit (he appeared in Uncut Gems); the film is part of the guest's background connecting him to pop culture.
  I get behind the counter because I'm playing a jeweler and you know some of the actors the security in the movie Keith or Kevin Garnett, they're asking me about watches.…
• PBD Podcast — Media · Incidental mention · 2 mentions · first at 7:34
  Mentioned in passing during the discussion.
  They bought in and now they own me. They could say their tracks. They could say this. It's like I could come in here and I could say I'm Value Tamement and I could take your […

Full transcript with timestamps

0:10 I'm taste sweet. What's your point? The future looks bright. My handshake is better than anything I ever sign. It's right here.

0:23 You are 101. My son's right. I don't think I've ever said this before. So, if you're watching this and in the last week, if you haven't seen this one guy who lost his mind

0:39 after a guy over a $22,000 deal and this video on Instagram, you have to have not logged on to Instagram to have not seen this video. I don't know how many views it's at right now. The the week prior to that it was about Nick Shirley, but this week tracks NYC posted a video pulling up to this man. Let me see how many views it's at right now. Rob, can you see it or no? Let's see.

1:04 Pulling up to George. Pulling up to George, right? And it's got now 73 million views. It's been shared 651,000 times. Can we start off with the clip, Rob? Just play the clip first.

1:18 This is the one he spits in my face. No. Go to the first one, Rob. Not to this one. Go to this one first.

1:24 Where's my money, mother? Where's mying money? Where's my money? I got this BRACELET. WHERE'S MY MONEY? WHAT ARE YOU GOING TO DO? WHAT ARE YOU GOING TO DO? That was four years in the

1:44 mains I3 14 each. Huh? How long have you guys known each other? Uh four or five years.

1:52 Yeah. 64 47. You thief. There is a violence. There is a violence. That's what he said. There's a violence.

2:04 A [ __ ] idiot. Okay. So, you can pause it right there, Rob. So, first of all, Traxx, it's good to have you on.

2:11 Thanks, man. We had you uh we were at a what was it? A Art Basil event at the Soho House, the Man event that we had a couple years ago.

2:19 You had me as a fan for many years. Yeah. And then I I uh I see this, I'm like, what the hell is going on? Now, keep in mind, you know, the the jewelry. I had no when people found out you're going to be on, I had no idea the gold business in New York was this political. The amount of messages I got, right,

2:36 fans and haters. Haters. Do you realize tracks this tracks that? So let me I want to know what happened. So

2:41 don't hold me back. These bastards out there bro. What? So tell us the story. Who is he? Who is George? Who are all the people involved in that conversation?

2:50 Yeah, they are um um you know there just the sneakiest people you could ever imagine, right? And I moved into this exchange in 2018. And uh I I signed with these landlords, this uh Baharian family that the father or the uncle or whoever, you know, he there used to be a bank there. They bought the bank, they renovated it into a beautiful exchange and uh the family renovated him. I know the family for years, for like 20 years, 10 years before, whatever. And I'm like, "All right, cool." I signed a lease. 2018 I move in, you know, I start doing social media. I start getting popular and um I fill up the exchange with great neighbors and everything like that. Co comes around and this family, I don't know if they're Turkish or Syrian Turkish or Christian or whatever. Not that that matters at all, but that's just people are curious about [ __ ] like that. And um um lo and behold, unbeknownst to anybody, they buy 50% of

3:53 this exchange. The exchange or the building? The exchange. Okay. The building is a co-op. Other owners, you know, in the Diamond District three for years been buying over there. All sorts of characters with their stupid business uh uh you know, mentalities and schemes constantly. Some [ __ ] Always a problem. Um but whatever. It's it's manageable. Um and they buy into this exchange because, you know, I'm there, right? And I'm bringing in good solid tenants and I'm bringing in clients steadily. And but they when they buy in, they uh as landlords, so to speak, they're really partner ownership partners.

4:30 They're not landlords. But then they sneak down into the booth across from mine and they never say that they're partners or that they bought into the exchange. They just say they're renting a booth. So I meet them, I say hello, and I start like, you know, treating them like everybody else. And uh and I see something's wrong. the father, you know, I ask him to look, you know, we're neighbors in an exchange, in a jewelry exchange. I got the windows and you guys got this booth. And I go to this father and I'm like, "Yo, these are old school chains. I could sell them. I could do an ad right now. Do a commercial." And he's like, he looks at me like I'm some bum, you know, like asking for some.

5:10 This was 5 years ago. Yeah. And I'm like looking at him like, "What the what's wrong with this guy, you know? What is he what is he talking to me like that for?" Then the son is trying to he's trying to lie to me. Sneak a little lie. No, this that this that. And I'm like I'm seeing that these people are just doing dirty things. I'm like what is wrong with these people? I just start to ignore them. I don't give a [ __ ] about them. Then a client, you know, takes a picture and then he tags their business. This is again five years ago. Tags their I mean tags uh my business with his his picture. It says tracksyc with the very same picture that dumb bastard you just had in the thumbnail or whatever. George Aai and I come up to him and I have him and I take my phone and I show him my phone and I'm like, "Yo, why is your picture? What is this?" He grabs the phone out of my hand. This is 5 years ago. And he's like

6:05 and he's holding it like this. He's like "No." I'm like, "Did you just [ __ ] grab my phone out?"

6:12 This is 5 years ago. So, you guys have had a feud for years? Yeah. Yeah. No, I was Listen. Listen. He grabs my phone out of my hand and he's holding it like this, like I'm a like I'm a child. Like, like, you can't have this. It's mine. I I snatched it. I'm like, "Yo, bro, do you know what you're doing right now?" So, then I start to beef with them and I start to warn them. I'm like, "Yo, I'm not the one to play with, bro." And in person. And then it turns out that they reveal that they're the that they bought in. Then they're feuding with the actual landlords. Then they're bringing in their own super. Then they're firing a security guard. Then they want to close the shop this way.

6:51 They want to close the shop when they leave, not when I I close at 7. They want to leave at 6:00. They want to close the whole shop. I'm like, "Yo, get the [ __ ] out of here, man. I didn't sign my lease with you. I don't know who you are. I don't accept you as the landlord coming downstairs and pretending to be another tenant, you know, doing some sneaky garbage. I'm not here for it. I don't I don't accept it. I don't need it. And I warned them and I warned them and I warned them and I warned them. Don't do it. Don't say your tracks in my sea. Don't do this. Don't do that. He feels like he, you know, they felt like they bought in and now they own me. They could say their tracks. They could say this. It's like I could come in here and I could say I'm Value Tamement and I could take your [ __ ] and I could, you know, tomorrow say I'm PBD podcast and just because I'm here, I'm there just doing extra [ __ ] for no [ __ ] reason.

7:41 So, whatever. But you know what? I'm trying to market my business. I'm trying to keep the peace. I'm trying to do whatever I'm supposed to be doing and that's it. New Year's Eve rolls around. I'm happy. I closed out of my record year. Yeah. I am uh I sold five million in December.

7:59 December alone. Yeah. December alone. Five million. You know, we're doing 40 million a a year. Whatever. I don't even know what it is anymore. I did my record December record uh uh uh margins and and volume and and and so on and so forth. I'm happy. I have my team. I have all my ducks in a row. I don't have any [ __ ] going on. And then somebody comes up, one of my members of my staff comes up to me. He's like, "Yo, Max, a customer is looking for you. there's 14K, 10K, and this happened and that happened. I'm like, what? What's going on? And then I go downstairs, and the customer's there, u desperate and sad on New Year's Eve, and he's like, I bought this. This guy said he's you. I'm like that. I'm like, I can't take this [ __ ] anymore. I'm just about to enjoy. I'm not waiting New Year's Eve.

8:44 This is New Year's Eve. Yeah. I'm not watching it drop the the the ball drop and thinking I can't wait till Monday to confront them. I'm like, you know what, man? We come downstairs. I go inside their booth. All right, since they're saying they're me, I must be them. I go inside their [ __ ] booth. I give him his 22,000 to He spent 21,000. I give him 22,000. I said, "You're made whole." That's it. You know, he's finally happy. He's relieved because he's not, you know what I'm saying? He's a regular dude. I don't know where he got the money, but he's just a regular guy. But you know these regular people that make money or get money somehow, they trust me. They believe in me, so they're looking for me. This [ __ ] [ __ ] says to him, um, uh, he shows him a picture, tracks my jewelry. He's like, "Oh, I'm out of stock. I'm gonna order this later, but I have this for you now." and he tricks him and he does this nasty sneaky [ __ ]

9:43 that I warned him not to do five years ago. So I get behind the counter and I go to war.

9:47 This is the clip. The first one that we showed. Yeah. The first one is the one where I'm right here. Yeah.

9:52 But what I'm saying is when you went to war, that's what you're talking about. Yeah. This is after I [ __ ] trashed their uh their you know their scales and all their other [ __ ]

10:00 This right here, Rob, you want to play this? It's this is a Yeah, this is when I with the customer. the receipt from this disgusting company that pretends to be me, says they're track, sells my customer a bracelet, rips them off, and rips them off on the gold [ __ ] They're saying it's 14 karat gold. Well, we're going to test this bracelet right now. Start the test. 10 karat gold. So, did they say they were tracks NYC?

10:27 Yeah. He uh he tried to portray uh he tried to sell one of your products. He said that he ran out,

10:36 right? One of your came up with a scheme, right? That you so that that we sell. So you came with a picture of tracks NYC.

10:43 Yep. Opened up the website for And then he said he ran out even though he has nothing to [ __ ] do with me other than to steal my [ __ ] customers all day long. These rats have done this over and over. Okay, so that's the customer. $21,000. You make him whole. $22,000. You go up to him. You guys have that uh uh issue. Then you leave. What happens next?

11:07 Right. Well, before this, you could go to the next clip. You just go to the next one. I think it's it's this one when I made him whole. And that's me [ __ ] your [ __ ] up over there. I just had enough.

11:16 Oh, I haven't seen this. Yeah, this is the one. So, where are where is George? Are you in a room where George is also in this room? Not in not at this. George is en enjoying his New Year's Eve with his dumbass family somewhere.

11:27 Press play, Rob. So, not only did these [ __ ] pieces of [ __ ] this is what started it.

11:33 Okay. Uh, rip you off on this [ __ ] thing. It turned out to be 9 karat gold, right?

11:38 Yeah. You had a check. Yeah. So, um, they're going to be giving you uh $1,000 on top. Here's uh $22,000 for your [ __ ] trouble. These [ __ ] bum. Is that them?

11:51 What the [ __ ] bro? You you that's their area PEOPLE THIS. STOP BEING GREEDY PIECES OF [ __ ] LYING [ __ ]

12:01 I'M TRACKS. I WANT THIS COMING UP WITH A [ __ ] That's their area. You're doing this

12:06 time. Yeah, it's on now. Have So they're seeing this. It was a surprise. What time is this?

12:13 Sorry surprise for these [ __ ] End of the day on New Year's Eve. But what time? 400 p.m. 5:00 p.m.

12:20 So this is 4:5 and customers are around. Yeah. Now, can you pause it real quick? Where are where is your shop?

12:25 Right across from where I'm standing. So this way. Yeah. Right across. I might the windows right just like where the booth is facing. I'm looking at my shop

12:34 right there. All day you guys are seeing each other. I don't see them because I don't sit at my shop. I have a mezzanine and I do my [ __ ] I have a team that runs my store

12:42 downstairs. You're upstairs. Yeah, I'm upstairs. I'm running around. I'm doing [ __ ] you know, and I have a team. But I see them as I'm walking in, walking out, walking in, walking out. But, you know, I and I don't really sit in my shop for that particular reason. I don't want to see these disgusting uh brothers and and and and their scheming ways. I just don't want to be around it, man. I I'm very fickle when it comes to [ __ ] like that. You know what I'm saying? If I don't like a person, I just don't want to I don't have it in me because I'll lose it, you know? I don't have it in me.

13:11 Okay. So, they see this clip. This is end of day four 5:00. Yeah. Okay. New Year's Eve, December 31st. What happens next? Do they call you?

13:21 They don't call me. They start trying to call the cops. You know what I'm saying? They start trying to do this. They start trying to do that. You know, the police show up and they realize it's a civil matter because I'm refunding a person. They It's an impersonation. My when the cops come, my NYPD uh you know, my staff tells them, "Hey, we had to make this customer whole. $22,000 this that this that." It's not just a clear-cut situation. So the NYPD leave, they show up the next day and but you know the heat is already on from this video and they're thinking you know like let's talk like gentlemen he says or was so to speak, right? Because he knows that the heat is on on this [ __ ] So on January 2nd I pop out and then you see the events uh uh you know he's sitting in his booth this George. Oh

14:10 okay. So that's two days later. Yeah. And then this is the one you pull up to him. Yeah, that's

14:15 which we already played. So, got it. And he's surprised he's not seeing you coming in you. So, by the way, pause right there. Are you on that site? Oh, I see it. I see right behind it. Okay, now I get it. You guys are literally right next to each other.

14:29 He moved in there to [ __ ] steal customers for years. That's what the [ __ ] he did. They saw I was a successful guy and like vultures, like parasites, man. Like parasites. They moved down there. At first, they didn't even put their name on their booth. So they could just say they're tracks NYC. You know what I'm saying? They're sick. Sick people, bro. They're not regular people. They don't buy a cup of coffee over there, bro. They don't do nothing. They're cheap as hell. You know

14:58 where are they from? You said Turkish. Turkish. I heard Syria. I heard Turkey. I heard this. I heard that. You know what I'm saying? Listen, these are all lines on a map. I've been met so many amazing Turkish people. I've never ever ever seen anybody like this.

15:14 Okay. So then uh what does it say, Rob? Where they're from. Does it say anything or No,

15:19 I'm looking right now. Yeah. So after that clip, After that clip, that's when see

15:27 just sitting there trying to steal customers from me and then lying. No, just that bold-faced lying [ __ ] No, I didn't do it. What? What? You know, I'm like, "Yo, you [ __ ] [ __ ] I had enough of that [ __ ] in the Diamond District. Tell me one bold-faced lie to my face that you didn't do this and you didn't do that." That's what you're going to get from me every [ __ ] time.

15:48 So, now go back to the last and the last clip is when it's it's tipping point. That's it. That's when I already hit him and I posted this video and then I come back to him. They're they're already closing the exchange. They're they're lowering the gates like

16:02 this is what January 2nd. Yeah, this is January 2nd. But this is this is after the Freddy trying to Yeah. strangle me, right? Like you don't can't really see it here, but the you know the guy who has his hand one hand on my shoulder sweater,

16:14 the other hand he has on a chain like this and he's twisting it and strangling me.

16:21 Go on the Instagram account to show the full clip. [ __ ] So he's trying to strangle you.

16:27 Yeah. Um I think you were just on it the second. Yeah, it's the third one. Third one.

16:33 Yeah, right there. No, no, no. That previous one, right? Yeah. Yeah, that's right.

16:44 Who is that guy? Who's the guy? That's his brother. That's his brother. George and Freddy.

16:50 Yeah. Get that girl. The two brothers. You know what I'm saying? He put his hand on my neck right away after his brother spit on me.

16:56 Who's there with you? Uh, my staff came to rescue me. Strangled me with my own chain.

17:03 Get out of this hospital. tracksyc.com. I love how at the end you just had to put tracksyc.com.

17:10 You're just non-stop with it. Why not? Uh uh uh. No, I respect it. And then and then the last thing is the clip that we saw of everybody walking out being arrested handcuffed, but you weren't handcuffed. So, no.

17:22 Why Why were you not handcuffed? And is this the one, Rob? Yep. Yeah. Go ahead and play this. Uh, well, because the NYPD decided that spitting and strangling, you know, they're looking for bruises, the NYPD.

17:38 Okay. And that's you. You know what I'm saying? Yeah. You know, if you were assaulted and you want to catch an assault charge, you put a bruise on somebody, that's an assault. That's what they told me. Okay. if you have uh markings that they could photograph so they could, you know, prosecute a case to the judge because if you say I assaulted you, you assaulted me and you have no markings, it's a hearsay type [ __ ] you know, but if you have markings and they could have pictures of those markings, they could prosecute an assault charge. So that's what they look for. And that I'm the only one who had markings because I got beat the [ __ ] out of by uh everybody.

18:12 How many of their guys jumped you? What was the total? I mean, it was the father.

18:18 The father is George. No, the father is the older man. The father of George. I know George and Freddy look like they're 80 years old, but they have a father that's, you know, uh he's standing like right next to whatever. That's it's these are the two brothers, George and Freddy. Okay. And the third brother. And then they have this hit man over there and with the other white, whoever the [ __ ] he is.

18:42 And uh the father in this picture or no? Uh yeah, he was in there somewhere. Yeah, there's the father right there standing in front. You know what I'm saying? He was doing some kicking and some [ __ ] screaming.

18:51 The dad was kicking. Yeah, the dad. All I saw is, you know, everybody's coming. I saw the dad just like his foot coming out and then, you know, this idiot threw a scale at my head as well and hitting on one of my employees. It's like, you know, we're getting the surveillance footage. You know what I'm saying? There's Marcus, my uh team member. Yeah, the father's over there somewhere. So, so they're trying to break it up. My staff come taking out, but you know, I can't breathe. All I could do is pull back on the chain to try to breathe as this [ __ ] idiot is pulling on my chain over a refund and all this and all of that. They listen man, this is all a bunch of [ __ ] These people, you know, only just is just this whole saga is an example of blind greed.

19:33 You know, money is my god. This is what you're looking at. Okay, I have money. That's what they came up to me. this [ __ ] dumbass when I was arguing, you know, years ago with this [ __ ] idiot, um, uh, Freddy in the middle of the argument, he, you know, he I'm talking to him and he he shows his watch. He's got a gold sky dweller on. He's like, "You know how many of these I have?" I'm like, "What the [ __ ] difference does that make that you have to say I have this so you could say you're what? more important than me because you have more sky dwellers because I don't have enough sky dwellers in my showcase. You have more. That means you're greater. What is your logic, bro? They're all about, you know, I have money, I have money. These are just the lowest, biggest losers that without the dollar sign, they have nothing. They have no ability to communicate. They have no social skills, no personal skills. All they have is a

20:29 dollar to go, I have more money. And it's just disgusting. People like that are disgusting.

20:33 Now, let me ask you this. this event that took place. Are they in jail? Are they out?

20:38 Yeah, they got out. They got criminal charges, the two brothers. Um, assault charges, but I called the prosecutor and the DA. Yo, I'm not here to be strangled. It's still a little hard to swallow over here, bro. I'm not here to be strangled like a misdemeanor. You know what I'm saying? I never strangled anybody with a chain. Yo, I had markings all I I don't bruise easily, dude. I had markings all around my neck, man. And you know, like it to be strangled and pulled on like this and just I'm just I'm just thinking, all right, I know my staff is going to come through. I got some serious guys on my team that they're not going to play around. And they come and they rescue me and you know, and then they start fighting, brawling over there as well.

21:23 They lost it. They lost it. They got exposed. How many businesses are in there? Um maybe like a 10 I think or something.

21:30 So what are the other guys saying about it? Do they know about the feud between the two of you?

21:34 Yeah. The other guys all hate them but they try to kind of you know think use them as a counterbalance towards me but they know that's you know because they don't want their rent raised. So they're like hey you know I'll be on your side you know you're the partners in here the rent. They're all playing a game. You know people want to keep the rent low. They want to be able to you know I pay for the windows. The windows are, you know, uh, altogether like 40 grand plus

22:02 a month. Yeah. Okay. I'm paying for the windows and I'm bringing customers from around the world. All right. And if you're paying for a booth, that's four or five grand a month per day, that's nothing. Okay. You sell a watch a day from some spillover customer of mine, you're in the profit. You're good. So, their business is to for me to fill the exchange, pay for the windows, and, you know, get a little something. So, they're playing they're playing, but they don't give a [ __ ] about them. The, you know, the Baharian uh landlords are good people and they they're easy to do business with. They're normal to do business with. So,

22:37 Baharian or the Armenian or No, they're Baharian. Baharian Jewish Baharian Jewish family.

22:41 Jewish Baharian family. And that's fine. and and we do it and we pay the rent and and we all get along and we all say hello in the morning and we say goodbye and I take a ring over here and I take it over there and I bring a customer here and we all work as one normal community. It's only those [ __ ] in the middle uh that [ __ ] it all up. I was doing events in there. I was doing there. No, no vision, no talent, no nothing. Just let me steal and let me sneak and let me just stay in there. They deserve everything you're going to [ __ ] get those [ __ ] Huh?

23:14 How much longer are you going to stay in there? I'm going to stay in there indefinitely, you know, because I I like that place. I like doing business. I have the mezzanine in there as well. I'm better off in my own space. Um, but I like community. You know what I'm saying? I'm better off in my own space. I got to buy my own building, but I like the community so far. So, I'm just doing it like that. And and that's it. It's an exchange. You could come, you could take a look, you could you don't like mine, but don't say you're me. I know the temptation is there when the customers there going, "Are you Tracks?" Yeah, I'm Tracks. You're not Tracks, man. Don't say you're [ __ ] me. You greedy [ __ ] bastards, bro. And you think you're going to get away with it. And there was other sneaky bastards, you know, doing sneaky [ __ ] But I let it slide. I let them correct their ways. I don't want to destroy their business.

24:02 You know what I'm saying? because then they're going to hurt and then they're going to cry, you know. So, I rather sit here and, you know, take lose a little bite than cut them into into pieces. And I do that to some of the people, the bribes. And they know who they are. The slobs coming up with a bribe, laughing, thinking you're smart. You're not smarter than me, bro. I see what you're doing. You [ __ ] whatever.

24:27 Got it. So, it's funny because you're you're you seem like you don't want to be there, but you also don't want to leave. It's like you love the game. Is it What is the profile of somebody that makes it on 47th in the district? What is the profile of a good businessman that makes it? Do you have to be feisty? Do you have to have a little bit of an edge?

24:46 Uh, yeah. You got to have something going on, man. I mean, the people that made it, the sad thing is the people that have been successful for years in that business are some of the most ruthless people ever

25:02 in jewelry that are period. They don't they are just ruthless, okay? When they're giving out credit or who they could rip off or whatever point of leverage that they could squeeze, they squeeze on it each time, every time, 100% of the time. Okay? Wherever they could lie to you, they lie to you. Wherever they could fool you, they fool you. And uh those are the people that have been successful. But it's it turned it into a disgusting business that way. When I was a kid and I showed up there when I was 18, 19 years old, the people there were just disgusting. The way they treated one another and whatever. But I'm

25:37 20 years ago. Yeah. Who did you work for at first? Uh I didn't work for anybody. Um, I just started photographing jewelry and putting it up on eBay and uh then selling it and then buying it from Canal Street.

25:50 You by yourself or with a partner? By myself. Got it. Right. I I hired my friends that uh you know the drug addicts that I used to have for friends I hired

25:59 back in the days. Back in the day. And then slowly you build yourself up. Yeah. And slowly I learned uh well I was building myself up pretty quickly. Then I had to take a back step because I was a young dude. I got overwhelmed and um I made mistakes. You know, I was 18, 19 and it took a long time to correct them. But now I have the wisdom to do what I need to do. I know.

26:20 What did you do? Huh? What mistakes were there? What mistakes? Um well, you know, I lost some of my key people because I ruined the relationship, right? And then I had to backtrack for a long time. I the the real mistake was my prices were too low. My profits weren't high high enough. I believed too many people that were disgusting like my other landlord and they were all using it and taking advantage of me, you know, and I was just doing stupid business decisions that didn't make mist that didn't make sense. And then, you know, I started watching Warren Buffett and I learned what business is with one thing that he said that really changed everything for me. Okay, he bought a windmill company.

27:01 windmill company was failing, you know, and uh they were doing all sorts of [ __ ] building windmills, doing this, doing that. And how did he turn it around? How did he turn it around? Well, he stopped producing windmills, which were a loss in production, and then he uh raised the price on certain key repair components, and then it was in the green. So, you cut down the production of things that are at a loss. Stop selling things that are giving you a headache and just focus on what makes money and increase the price on that and that's it. Keep your business profitable and in the green. So here's an example for my business. I would have, you know, a 10 karat chain that's very light, but it would snap very easy.

27:48 So don't sell it. That's it. You know, you don't need a chain that snaps and then the customers returning in two weeks or they think it's bigger, they think it's this or think it's that. If it's a headache, raise the price and forget it. Just keep your business profitable. Stop trying to please everybody and get every sale. That's not business. Okay? Volume is not business. Profit is business. Keep your profits high on things you could sell. Keep your expenses low, profits high. And then when you know to make a move forward, you make a move forward. I was making moves forward out of a self-esteem. I'm an immigrant from Azerbaijan. I landed in America in 1993 with my parents.

28:25 Didn't know anything about business. Okay. I opened up my business 11 years later in 2004. I didn't even know if I could have a business. I didn't even know if I could be successful. So, I had one foot in, one foot out. But that's it's not about how you feel. Business don't give a [ __ ] how you feel. Whether you feel confident or you doubt yourself. Business cares about your profit margin, what you're selling, and the p the principles behind business. And that is something I had to wake up and learn that all these stupid feelings for Azerbaijan and with and the Soviet Union don't mean anything. What means something is the product, the customer, profit margin and things like that.

29:05 Yeah, it's funny because like I was telling you pre-going live the moment we announced you're going to be on I started getting message FYI some people that are watching this track is on as well if you want to go find him. The only thing is on man

29:16 you're you're you can't find him under tracks. You got to look up Maxud. M A K S U D A AI A G- A D J A N I. And you can ask him any question. Prior to buying anything, I would probably be asking questions saying, "What do you think about this?" Just for a second opinion. But when when we announced that you're going to be coming on, next thing you know, I'm getting messages. I cannot believe this. Do you know what he did? Do you know who he is? This is happening to him. I want there was some one guy named Joseph said he used to be in business with you. Kawari Akari, right?

29:46 You know, I don't know. He says he's the one he and him did eBay stuff together and all this stuff.

29:50 He is the He used to be in ninth grade. I can't believe he got him on Manek. Man. Yeah.

29:55 He was in ninth grade. We were in a class together. This [ __ ] guy, bro. He keeps thinking he started me and he did this, he did that. His father was a jeweler. I was working on Canal and then um uh he hired I hired him. All right. You know, his father was a jeweler. I went over there and you know, God rest his soul, his father passed. And um you know I saw how to size a ring for the first time.

30:19 So he's three years younger than you. No no we were at the same age. Ninth grade.

30:23 Ninth grade we were together. And then um uh we graduated. I started my business and then he's like yo you started I saw him on Canal Street. You started the business yo. And then um uh we go

30:34 that's how he speaks. That's how he you know I started you. And then I'm um you know we go over there and I he you know he shows me his father's a jeweler how to size a ring. He teaches me a thing or two and introduces me to a couple of people on the block. I'm like, "Cool, you know, I'll um I'll hire you, you know, and this is my business. I'm starting it, but I'll work with you and if you do well, you know, I'll cut you a piece or I'll get you this and get you that." And all of a sudden, in his head, he's a partner. He's an owner. He's this for the rest of his [ __ ] life. It's an ego trip, man. These people are crazy.

31:06 Okay? And you know, you're getting these haters popping out and saying, "Do you know this? Do you know that?" They don't want me to be successful being an honest person because they went the path of the scumbag and they want to stick to that path because they believe that's the way the world really works. And when they see an honest person being successful, it puts their whole philosophy in doubt. So they want me to fail, you know, because I'm actually doing actual business. I'm changing the way the business is. And they want to see me fall because of that. You know what I'm saying? And that bothers me. But it's okay because I'm ready for it. Just like I was ready for it with those [ __ ] stupid ass Akai brothers. There's a lot of people circling around, you know, like hyenas trying to take a bite here, a bite there, but once you get one and you get to grizzle them and then they limp away half dead,

31:53 then the rest of them know uh in in the space you're in. By the way, you said your background, Azarbaijan, Baku. Yes.

32:01 Is it true it's half Jewish, half Muslim? Yes. Well, my mother's Jewish. I was raised Jewish. Uh, you know, my dad never told me anything about the religion, but then I found the Quran in the house, you know, when I was 15, and I'm like, "Oh, I guess so. Are you Muslim, Dad?" And he said, "Yeah."

32:18 You found out the first time he was Muslim at 15. Yes. Your parents are still together.

32:22 Uh, they're not together anymore, but they separate like when I was 25. So, they were together for 25 some years, maybe even a little longer.

32:29 Yeah. Like 30. Jewish and Muslim. Yeah. How did that happen? Well, you know, the Soviet Union, it wasn't very a religious state, you know, so religion didn't play a factor back then. You were just all communist, I guess. Or

32:41 so communism was above religion. Yeah. Yeah. Yeah. Absolutely. Interesting. How so? So So I mean, genetic wise, that's like perfect to get into jewelry. No,

32:49 I suppose so. I mean, I'm happy with it, you know, because it gives me an open-minded perspective on uh faith, you know, whether it's Christianity or anything. And um that's it, you know. I mean, my sister, I I shouldn't say this, but I'm going to say it anyway because it bothered me when my sister's like, "Don't say you're half Muslim because, you know, because she's Orthodox Jewish and people in her area, you know, Muslim is like a terrorist." Ah, I'm like, "I don't give a [ __ ] what they think." You know what I'm saying? Like, you know, some of these Orthodox people, they're like, "Muslim are scared." You know what I'm saying? Or like I'm like, "That's disgusting. That's disgusting behavior."

33:27 You know what I'm saying? judging a person because you're scared of what they what they look like or what their name is. All these [ __ ] labels. Listen, man. These are all lines on a map. And I get a lot of that. Oh, I'm Armenian or I'm Georgian. Oh, I'm this or I'm that or I'm here or someone messaged me in a DM and you know, uh, don't be blaming us for genocide and D. I'm like, shut the [ __ ] up. Okay. All right. He these are all lines on the map. Your great-grandfather could have been from, you know, another place and you don't know it. You don't know where these people from and who they, you know, got together with, hooked up with 300 years ago on what line or what border. It's all in your head. You know what I'm saying? This is [ __ ]

34:11 So, w with this event that took place, the the event that took place New Year's Eve and then the January 2nd,

34:17 h did you notice traffic being up? Did you notice did you notice people just coming in just to see you guys?

34:23 I got a year's worth of marketing in a weekend. You know, before that I I had before that on my Instagram I had 100 million views in 30 days.

34:33 Uhhuh. Because I was doing a lot of videos and [ __ ] like that. 100 million in 30 days on Instagram

34:38 before, which is not bad. Yes. Now it's 320 million in a week. Uh in a Yeah. In in the the 30-day trailing, whatever. Got it. Okay. So, now I'm up to like 320 million views. And then uh you know the probably going to be the same thing on YouTube and things like that, you know. So that's a lot of views and that's a lot of business and that was a big boost. Thanks George and Fred. Thanks for uh ripping me off and strangling me, man. It all worked out. Not for you guys, though. So the next thing is, you know what I'm saying? Uh I'm not here to be spat upon and strangled by these [ __ ] uh excuse my language. Um for nothing, okay? I need to get restitution and I'm not going to keep a penny of it. I'm going to give it to my family, my staff, and the people in New York and like throw the money in the air or something, whatever.

35:28 So, you are going to seek restitution. Bradford uh Cohen, you know, he reached out to me as a client of mine, a serious attorney, and he decided to take the case. So, whatever Bradford could do uh as what's fair restitution for uh for me and my staff for my staff comes to work to sell jewelry. They don't come to work to rescue me for murder, bro. They're not coming to me to deal with them to begin with, stealing clients and all that other stuff. They keep coming to me and they're like, "Yo, this is happening. This is happening." I'm like, "Yo, man." Talking about it. And these bastards, they're like, "Yo, let's talk." Now that I put the heat on him, he comes up to me, "Let's talk like gentlemen." Just the biggest hypocrite, ready to say anything when it's now.

36:12 It's time to talk like a gentleman. For four years, I warned you. I don't need to talk to you about anything. I'm telling you, don't do it. These are the consequences. I'm not here to go back and forth and play with you. Play your game. And I don't advise anybody plays that game cuz some of these people and it's that Middle Eastern mentality. No, no. Those people need to be beat down. Okay. Not physically, so to speak, but um metaphorically speaking. It's in the disgusting aspect of the culture. No, this is this and this and that and here and that's why the Middle East is in a is a [ __ ] hole as Trump would say.

36:54 You know what I'm saying? Because people playing too much, man. What's the worst event that's happened there? I mean, has there been any has anyone died? Has there any been any massive uh crimes that has happened in that district? I mean, if you're telling me spitting on someone's face,

37:09 you know, when when you see that video. Yeah, that was pretty much the worst. That doesn't happen. You know, listen, everything revolves around money.

37:18 Nobody there gives a [ __ ] about anybody. You know, they all want the money. And that's the I mean, you know, brawls happen all the time, okay? It's either a robbery or it could be a brawl over something because somebody is just blatantly stealing or you know give me my [ __ ] and people raise their voice but no one is as low as this dumbass bastard right here spitting in my face and then running away behind the counter.

37:46 I tell you that's a horrible look. Yeah. Yeah. That is the lowest of the and talking [ __ ]

37:51 and then his brother is like no you know what it is. Watch his brother's hand as he puts it on my neck. Right there. Like once you start to play that,

37:58 play press play. As I start to move right there, he he has his hand on my neck. You see that?

38:03 Yeah. Yeah. Don't put your [ __ ] hand on my neck bro. This dumbass bastard Fred. You put your hand on my neck. That's why I slapped him right across his face. His brother spits on me and he pushes me. They think they own you. We're the landlord, so we own you. Yeah, you own me. You [ __ ] dumb mother. I'm sorry to lose my temper over here, bro, but you know what I'm saying? They did the the notion uh uh uh uh and you're not a landlord, bro. You bought into an exchange. Collect your portion and get the hell out of there, bro. You're banned. They're walking out in handcuffs, these stupid bastards, the father and the two sons. And then he turns to me, he's like, this [ __ ] idiot Fred. And he turns to me and he goes, "Eviction is coming

38:47 first and foremost." Yeah. How many years are you in America? You can't speak English, bro. Your father don't speak no [ __ ] English, dude. My father speaks English. He's walking out in a handcuff. Eviction is coming. Eviction is coming, bro. You don't own any [ __ ] thing, dude. You bought 50% in. You're not an operating partner, bro. You're an idiot. You're an idiot, bro. You should have gave a refund, you dumb bastard. You're walking around in handcuffs. Shout out to the NYPD smiling

39:26 that. But what I'm saying is if a guy does that to anybody, I would never do business with a guy like that. I don't know the guy. I don't First time I'm learning about him, his name is George and

39:37 the brother Fred. Yeah. Uh um I would never do business with some that that has got to be the wor. And by the way, is that last guy that's being walked at the father?

39:45 I never did that in my [ __ ] life. Yeah. Is the last guy that walked That's the father. That's the [ __ ] father.

39:49 So that's the that's the 42y old brother. That's Fred. Yeah. And then that's the father.

39:54 Yeah. Yeah. Got it. Yeah. Fatherchang worst. The father's raised one who raised his kids.

40:01 Someone translate this [ __ ] to the father so you know what the [ __ ] to do. Yeah. I mean uh u the the spitting part is where it got to me. I'm like uh too too much out of control. Yeah. That that's the ultimate insult.

40:15 Listen ultimate insult. $40,000 a month just for the windows plus more for my mezzanine. Okay, you're talking about I'm a tenant that's paying over 50 close to $60,000 a month, right? Okay, $60,000 a month. Not a not not a little amount of money.

40:31 I ride an electric scooter to work. Okay, cuz I like to go through the traffic or whatever, a standing scooter, a fast one or whatever.

40:38 Literally, that's what you I mean, that's what I in the summertime that's what I do. Okay, now I drive or whatever in the car cuz it's cold. But I like to ride in the summer because I like to get the exercise, you know, from Queens or whatever. I just like it, right? I don't need to impress anybody. I get there, I leave my scooter in front of my shop, you know, it's mine, my shop, my window. He's telling me, "You got to move it this, that." You know, it doesn't like the way it looks here, there. It's my window, bro. I'm paying $60,000 a month. I can't leave my scooter out front, bro.

41:10 You want to lose a tenant? I'm the tenant. I'm the one bringing the customers from around the world. I'm the creative person. You're the [ __ ] bum saving every penny and not spending it since 1972 who still can't speak English. That's you. I'm a person who's [ __ ] building a business since 18 years old in a creative way. Not [ __ ] anybody over. Not stealing anybody's ideas. Hiring young diverse [ __ ] people. Doing the right thing. Bro, I'm putting a scooter up front. telling me what to do when your sons are stealing my customers, man. This is what you get.

41:46 You know what I'm saying? People could have it correct for a long time in life and then [ __ ] catches up, right? You don't want to be like Diddy when you're 50 or whatever. You could have it all going well, money and all the sky dwellers you could imagine and then your end looks like this. You got to do it correct, man. Come on, bro.

42:03 So, talking about Diddy, I I see some of the guys you've done business with over the years. Um, let me see if I see Is that on the site?

42:11 These are all the people that on the homepage right there. Go back to the home page, Rob.

42:15 Yeah. So, Paulie D, Mr. Beast does a lot of business with us. Mr. Beast? Yeah. He's the best. I mean, Mr. Beast is another [ __ ] level.

42:24 Tell me why. Why? Um, didn't you make the diamond uh uh the YouTube channel thing for him or something?

42:30 No, I made I I make his gold the gold medals for his Olympics and all his other

42:34 Oh, there it is. Mr. Buyers over the money, man. And we're going to do a video soon. He wires over the money for the gold and you know, he's not playing around. He gets the real gold. If he's saying he's giving out $100,000 worth of gold, he's giving out $100,000 worth of gold on a gold medal. And it's like two seconds in a video. For two seconds in a video, we make him a gold medal. Check this out. He bought a $100,000 gold medal. He bought a $100,000 gold medal. Um, he used it for the video. The customer didn't want the gold medal, so they gave the customer the 100,000. I got the gold medal back and now the gold medal since the gold price went up is now 130. So I got an extra $30,000 out of it, bro. So that's Mr. Beast, bro.

43:16 That's a different level, man. You know, a bunch of people easy to deal with. The best. Listen, bro. This is the best that America has to offer.

43:24 Mr. Beast. Yeah, that's the best America has to offer. So, let me ask you, out of all the people you do business with, who is tough to get payments of? Is it athletes? Is it NBA? Is it MLB? Is it rappers?

43:34 Well, hold on. There's nothing worse than the rap culture or the rap client. I don't give a [ __ ] Okay? If you're a rapper and you don't want to do business or you don't this, take your money and shove it up your [ __ ] ass straight out. Okay? I don't need to be told, "Ah, they like to get ripped off. They like to get duped." I'm not in the duping business. The athletes are great. Business people are the best, right? You're the best client anybody could want cuz you're smart and you have money. You know, you this is what you want. You want to buy a motorcycle. You want to buy some [ __ ] You hire the money. You want your product. Good night. Goodbye. They want to be told they want to be this VVS. They want to go ah they want to pull up to the shop with 50 extra people. One of them who wants to steal, one of them. It's the hood mentality. That's just really what it is. Now, uh that being said, you know

44:22 what I'm saying? I'm a big fan of rap. Kodak Black, Boss Mandelo hit me up. Bobby Schmurder hit me up. You know what I'm saying? I love Boss Mandelo. That's my favorite rapper right now. Him, Kodak, and whatever. So, I love it. and Young Ma was a great rapper, Cardi B, a great So, I don't want to [ __ ] on them completely, you know, but I'm not gonna hold back because I'm not here to and they understand that. You know what I'm saying? The when it comes to the money, they don't know how to do it and that's why they always end up broke.

44:48 Rappers, yes. They're steal and you know, Buster Rhymes, another great client of mine. Um, they're stealing. They don't know how to manage their money and their money's getting siphoned off and they don't even know it. And then the person that's telling them what's up are the is the enemy. the person that's giving him the bad news is the enemy. It's the mentality and I'm not with that mentality. I'm just not with it. I don't give a [ __ ] friend. I want to sell on trackyc.com. I want to do my own thing. You need me. I don't need you. You want an honest person to do business? Jon Jones is is my boy. You know what I'm saying? The UFC fighter. Yeah. He is the best. After the UFC fight, he pulled up

45:23 after he the fight where he in Madison Square in New York. Yeah. in Madison Square where Trump was at and Elon Musk and everybody came the next day

45:32 and Kodak was the man. But you know Kodak, you're waiting for him for 2 hours, 3 hours, 4 hours to pull up, you know, waiting in his lobby of his hotel. He's upstairs. Kodak, it was funny. I finally go up after like two hours to to Kodak. So he's in the bedroom over there. You know what I'm saying? And I'm just standing I'm like, "All right." But his crew is there. So, I start talking to his crew. I'm having a good time. And uh, you know, I just glance into his room. He's sitting in the dark. You know, he's got these big eyes. He's sitting to the dark and he's just blinking, looking at me, brushing his hair like this. You know what I'm saying? Somewhere in his room. And I'm like, you know what I'm saying? But that that's a fun experience. Kodak is fun.

46:13 But he's on his own time. Kodak's on his own time. Kodak is on his own time. Who else have you done? You did stuff with uh is it not Did he, but you did stuff with 50 or you did stuff with

46:24 with him? I can't even mention his name as it turns out cuz we did he the the other dude Money by Monday I think I could call him.

46:31 You can't mention his name. I used his image or something like that and um uh you know he's not one to play with either. Let's just put it that way.

46:38 Really? Yeah. And but you respect that. Uh yeah, I respect it. I mean it was fair. I did what I did because I wanted a little attention from him and I wanted to you do a little something and you know he was fair. He was but he was not playing around. It was a money by Monday situation, but you know, that's what I wanted. That's what I wanted. You know what I'm saying? I didn't react to 50 or whatever like I did to these guys. Uh because I what I owe, I pay. You know, so that's it.

47:09 Oh, you got to be kidding me. It wasn't that much. It was nothing near that. But he started with that and then you settled with it.

47:15 Uh yeah. No, he he came with a with a donation to his charity and and respect. Very respectful man. Fair. Fair. But he is another man that is calculated and intelligent. Okay. This is a calculated intelligent person. Okay. There's something that a man is. All right? And he understands these rules, these subtle rules of between me and you, me and this guy, me and this guy. you know how to behave, not to overcross any lines. And even if I overcross a line, you're not going to react right away. You're just going to take note that this person is off, right? You know what I'm saying? That's how a man acts in this world. And and you know, it's a shame in the hip-hop world how they disrespect one another, baby mamas, and this and that, and they just love to disrespect and and then people get, you know, from the documentary. Nothing hurts more than to find out that Tupac got killed, you know, over that jealousy. That's

48:15 what it was portrayed to be allegedly or it seems. You know what I'm saying? Because of uh

48:22 about Diddy and Yeah. Diddy, you know, being the hater that he was sneaky. He's another sneaky one. You know what I'm saying? He's another sneaky one. That's what it seemed like from the documentary. Oh, it's all love. I'm love. I'm love. But really, he's this and he's that now. He could be something else. I don't really know. But that's neither here nor there. But to see these people die because of the stupid stupid [ __ ] to to to miss out on these talents like Biggie is sad.

48:48 Biggie and Tupac. Both of those guys. Both of those. They should have been here right now.

48:52 That would be it would be unimaginable. Yeah. It's incomprehensible. I totally agree. By the way, stay on that because that's interesting what you just said because

48:59 you said one is sneaky, one is a businessman. So you said 50 is a businessman. He's a he's a man's man. And then Diddy is a little bit more on the sneaky side, but you said there's some rules and codes,

49:09 right? To to to be in that world, you know, in the jewelry world doing business with all these guys, you have to know the power plays, right? You have to know the human nature side.

49:20 Talk talk a little bit on that. Yeah. Listen, the jewelry business is a small community, okay? You know, I might have to, you know, when I pick up a kilogram of gold to 2 kilograms of gold, I go, I take it and I leave. Okay? Somebody writes the bill and my accountant pays it or whatever or we work it out later. It's trust. The jewelry business is a trust game. Okay? That's why it started by a Jewish community in the diamond district. Okay? Because they know that when I give you this diamond and you you have the client for half a million dollars. I have the diamond for $400,000. Okay? I got it in the rough. I got it for 200. I cut it myself. Now I got it at 400. Okay? So, I'm ready to make them up, but I don't have the customer. You got the customer.

50:05 I hand you the stone. You go sell it. Bring me the money. You don't go sell it and pocket it and run off like a drug addict, you know, with running off on the plug because we're in the same Jewish community. I could trust you and we could do this and we could do that. And that's how that business started. It's built off of trust because there's no time to sign it an agreement and get your affidavit. Bro, I need you need the stone. The customers in the store. Go. Okay, that's the jewelry business. The hip-hop business and every other business has its own rules, its own thing. You know, Silicon Valley, their contracts are this long or whatever.

50:43 Okay, Warren Buffett, he doesn't do crazy contracts. He knows who to do business with. He's also runs on trust or or did, you know, on on whatever it is. So, that's really what it is. You can't get a good deal, like Warren Buffett says, with a bad person. Forget it. Don't waste your time. You're wasting your time with a disgusting person. And that's that. Just like I struggled with these Akai brothers, man.

51:04 Stay stay on this with the Jewish. So So you So the Jewish trust, what is the code?

51:09 Because you hear the you know, I had a guy back in the days was in the dealership business in LA. His name was David,

51:14 right? And first time I saw $6 million of cash. I was 21 years old, 22, whatever. He had like million dollars in cash,

51:20 right? And I said, "What is it with you guys always having money?" He says, "In the Jewish code, when one Jew makes money, five Jews make money. We make money together.

51:28 We're not worried about, you know, trying to only one person makes it and, you know, we don't want to. So, now listen, this is what he said and they said they keep making business.

51:36 Well, is there is there a code on why Jews do business together and they win together?

51:42 Yeah. The code is don't steal like a petty thief. That's the actual code. Whatever anybody tells you. Okay. Don't steal like a petty thief. Okay. But when the numbers get bigger, the temptation gets greater. All the time in the diamond district, brothers turn on on another brother.

51:58 Brothers. Yes. They can't split the pie. They make the pie and then they can't decide it. It's always, "But I did more work. But I should have this. But you didn't do that. You took more vacations. You spent more, so I should have this and I should have." They can't split the pie. And they turn on one another. And sometimes they get lawyers involved. They can't do Thanksgiving dinner or Shabbat together or whatever it is. But it's not to be a petty thief to run away. One probably because there's nowhere to run to living in the same neighborhood and go into the same synagogue community. Okay? It's just the Jews have a actual community where you know to be a thief you're going to be ostracized. So you're not going to be a petty thief. So when you don't have that that uh that's that then you could transact quicker. Trust is ena enables transaction. And that's what the people in the Middle East and and and other

52:52 places in the world need to understand. Okay? You know, or uh I do business in Africa or whatever it might be. You have to understand the value of trust to transact that doesn't delay, you know, like what am I going to do, what am I going to this, you know, if I'm going to buy something on PBD, I know I'm going to get it. That's what a brand is. Brand is a trust. You know, I trust that when I spend $10 at McDonald's, I'm going to get a burger. I know what it's going to be. All right. So, that's just really what it is. And that's just what it is in the Jewish community in the jewelry business, you know. Somebody comes in there that's not Jewish.

53:27 All right. And they're not from the community, you know, and even though for me, I had to pay millions of dollars in cash up front before I got anything. Okay. But I was all with it.

53:37 Uh, what do you mean by that? Be before I was able to get any trust at all or anything like that. You know, my first transaction was like, I need this, here's the cash. It's not like I need it. Give me give me. I built my credit up. Okay. If somebody comes in and they want something and you have to write them a memo, you're wondering if you if you're ever going to see them again. They might be tempted because they're stupid to run off with five grand, 10 grand. And

54:05 who are the worst people to do business with that you've said I'll never do business with them ever again?

54:09 No, I I don't. Is there anybody or not? No, of course not. I mean, um uh people will surprise you. You could never judge a person by what they look like ever. All right? Because they will surprise you and shock you about who they are and what they're capable of. All right? And sometimes you might have a bad experience with a group or this or that or you might have a great experience with a group and then the reverse happens or whatever. So there is no uh set rule for that, you know, and that's uh by the grace of God.

54:39 But that's a rule, right? That's also a rule that somebody could be uh uh the good can be bad, the bad can be good at times and surprise you.

54:47 Yes. Interesting. Okay. Um to the average person, say the average person sees a video like this and they see going back and forth where, hey, this is 9 karat and he sold it to you at 14 karat, right?

55:02 Um what can the average because it doesn't increase the level of trust right now? Gold has gone up. I don't know what the numbers right now. $4,300 $4,400.

55:10 Uh I bought a handful of, you know, kilos of gold that Wow, man.$4,500. Yeah, they're not playing around with this.

55:18 No, they're not playing around right now. So, it's a it's a good time to be in a business. But how about the average person? What does the average person do to not get ripped off?

55:25 What the average person could do to not get ripped off? Well, um you know, you got to learn. First, you got to deal with trustworthy people and then you got to test it. Gold is not that hard to test. But really, you you know, if you're a customer, man, you're not here to buy in and then run around and test it. Is this Rolex a real Rolex? Is it missing links? Is it this? Is it that? Is it this? Is it that?

55:46 Why not? Because, man, you want you're you're you're here to have a positive transactional experience. If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying? I don't want to look under the [ __ ] hood. I don't want to pop open the engine and check the valves and see whatever it is. is that's a Lambo. That's Ducati. Yeah.

56:07 If I'm buying gold from a guy I don't know, then don't buy it from him. Buy from Tracks and License.

56:15 But give me some red flags though. Like think about for buy. Like if if somebody were to tell me, you know, hey, I want to find an accountant, right?

56:22 I'm doing 40 million a year. Who should I hire as an accountant? I would give you what things to look out for, right?

56:27 Who would you say like avoid doing business when buying jewelry when there's these two three things? Um I I don't think off the top of my head, but if what do you mean if you have an accountant? What do you mean by that?

56:37 No, no. If you're asking me, say you're doing 40 million a year, you said, "Pat, what do I look for in an accountant?" Right?

56:42 I could tell you a couple things. What do you look for? On what to look for? I would say don't go with an individual guys that's independent, go with a bigger firm, right?

56:49 Even if it's a 50, top 50 regional firm. I agree with that though. Go with a 50 regional firm. And the reason for it is this because if a guy walks,

56:57 right? And you have there's a back in the days there was a guy named Brian at Balls that everybody did their taxes with them.

57:04 Yeah. Three years later 50 people got audited, right? Everybody went to Brian disappeared.

57:10 And Brian's like, "Well, guys, listen. I'm not in the business anymore." But if you're with somebody with a name, that name is worth losing credibility.

57:18 So even if he walks, the firm still has to hold themselves accountable. Sure. Maybe they do. Or maybe they

57:24 Oh, they absolutely do. You're dealing with a number like that. So to me, buying from someone, you're in the space, are there any red flags?

57:32 Are there any red flags? Buying jewelry, buying gold, buying diamonds. Yes. Um uh well, you know, for me, uh when I walk in the room and I get irritated by a person or they don't respond, I already uh get turned off and that's it. It I I don't really even look for flags. It's just that if you don't say hello properly, if you don't have the dignity to say, "Hey, how are you?" then you're a piece of [ __ ] and I don't want to have anything to do with you. Okay? If you tell me one thing, you know what I'm saying? You're wearing a blue suit. No, it's light blue. Any any deviation of anything, you're done to me. You know what I'm saying? I'm not here to argue over basic facts and all that. So, that's that's what it is for me. Okay? But for the average consumer, the only thing you if you're buying something and you're feeling like you're getting a deal from a small vendor, you could get it tested and that's that. and

58:22 you have to get a refund if you have to get a refund. But there's a reason why there's brands because small vendors uh you know have to build a reputation that's very very difficult. Okay. So, and that takes a lot of time. If you're a small vendor like I was and you're overlooked, you could attract customers by lowering your prices and doing a personal business. You know what I'm saying? And saying, "Hey, I got you. Don't worry, man. Here's my personal phone number. Call me anytime." You know, and now that I'm a bigger bigger business, people want to buy from me.

58:51 They can't call me up. They can't call me up because I'm busy. Or you could connect me or whatever it might.

58:58 Yeah, but uh you know I'm busy. So you could book me on my neck. That's pretty much it. But if you're a a small vendor, you have to you have the advantage of doing personal businesses. Advantages and disadvantages. Being small, being large.

59:13 Advantages and disadvantage of being small. Anyway, large. Listen, I got a little gift for you. You like gold chains? You look like a gold chain guy. I I have it right now.

59:21 Okay. You have one right now. Well, I got you a a link. All right. This is not some [ __ ]

59:27 Okay. This is a 14 karat gold link and I'm going to be remissed to to lose it, but I this if there's ever a person to have it, I think it's you. So, can I can get put it on?

59:38 Of course. Let me put on real quick. Of course. Oh man. This is a beautiful link. Whatever. But it's also good to strangle a [ __ ]

59:55 God is God is ass. Doesn't feel good, right? It doesn't feel good. I know. No, not at all. We got George and Fred. Man, guys, that's not cool. Let me see this here.

1:00:08 Well, thank you. It's a beautiful link. It's sick. Yeah, I thought it would heavy. I feel it. It's great.

1:00:13 Yeah, it's not a joke. It's I appreciate it, man. Thank you so much for that. My pleasure. Yeah. I mean, and by the way, that that's would you say that's a little bit of our hospitality, the Middle Eastern hospitality that we have where, you know, we're we're in the giving. Of course, we like to make money. Of course, we're, you know, we're paranoid sometimes and we're careful who we want to do business with.

1:00:33 Do you think that's that's a part of our nature to also want to make sure other people are happy with our service?

1:00:39 Uh, yeah. Yeah. That's a Listen, every culture has a better nature and a and a and a worse nature. And that's definitely the warmth like last time I was in Azerbaian or when you go to uh Turkey or you go whatever you know the warmth that people receive you in person is not nothing like anywhere else in the world. Okay. They really uh you know welcome you when you're on their territory and you are vulnerable. That's when they treat you the best.

1:01:07 I agree. I agree. You know, in the Russian culture, I was talking to you about the Baku family, Azarbaijan family earlier.

1:01:15 One time, uh, she invites us to a wedding. I take my dad with me, right? I don't think I've told the story. It's not a big story, but it's my dad's going to crack up,

1:01:23 right? We go to this place in Glendale, right? Okay. It's right across the street from I don't know if that's John Marshall or John Mir or whatever that school is. It's a little Armenian Hall right next to the old Albertsons, I think it was, or Vans, whatever it was. And then we're sitting at a table. My dad you used to drink a lot but he stopped drinking. So this Russian man is like listen here Gabrielle M vodka map. So my dad hits one. It's a second one.

1:01:52 At this point if you say no he keeps saying I'm offended if you keep saying right. Yeah that's

1:01:56 12 shots later. My dad is sitting there saying listen if we say he's going to kill me. We have to leave.

1:02:01 So he says to me we got to leave. We get in a car. I don't know how to drive. I said, "Dad, I can't even I'm pulling over right?"

1:02:09 Because it was so bad. But that's that's the one thing where it's it's a Yeah. They don't force you to drink in Middle Eastern culture, but in Russian culture, that's the thing.

1:02:16 In Russian c it's an insult if you don't take a shot if they offer it to you. They pressure you. It's not really an insult. They pressure you.

1:02:25 Pressure is an understatement. They almost put a chain around me and try to choke me, saying, "You better

1:02:29 take a shot." Like did. It's like, "Hey, take the shot right now or else I'm offended by it." But no, by the way, were you in that movie with Adam Sandler?

1:02:37 Yeah, Uncut. You were in What was it called? It's uh Uncut. Yeah, I was watching it. I was watching it. I'm like, "Wait a minute.

1:02:44 Is that track?" So, which scene was it that you were in? You were um uh Yeah, I'm in a couple of scenes. You know, I'm in the beginning of the movie, I'm on the phone with him, but uh when he's receiving the Opal, I'm in that scene. All right.

1:02:57 How was that experience? Ashkenazi boys, the Safy Boys. That was an amazing experience. I mean, you know, the Safty brothers uh did the did the movie and they were looking for this part when he's receiving the opal um you know, with Garnett. I was there with Garnett the whole day. Shout out to him. And um they were looking for this part and I have to give this speech while he's getting this opal. And uh they didn't really know what to do with that because, you know, he's opening up a fish or something like that. So, I started ranting kind of like I like to do and um they loved it and they they got me for the movie and we shot that scene all day. It was just me and Adam Sandler that whole day for the most part, you know, shooting that scene. And uh you know, he's an amazing guy.

1:03:40 Amazing. He was making me laugh. He was uh you know, doing all sorts of stuff. I mean, that's a once in a-lifetime experience, man. Being on a movie,

1:03:48 especially a movie that has to do with your business. Yes. I mean, that's like the ultimate. And with a guy like Adam Sandler that uh

1:03:55 the crazy part is like I finally go I'm doing a movie. I'm out of the Diamond District. I've been in the Diamond District doing [ __ ] the whole time. I go to the sound stage in Long Island and they re recreate a whole diamond exchange booth.

1:04:08 I get behind the counter because I'm playing a jeweler and you know uh some of the actors uh the security in the movie Keith or Kevin Garnett, they're asking me about watches. They're asking me about [ __ ] I'm like, "Yo, bro, I'm acting." You know what I'm saying? While while the while the like we're on a break, they're like, "All right, well, how much is this watch?" I'm like, "This isn't even a real This is This is props. This is not true. I'm not I'm not selling anything here." It was weird. It was a very weird experience, man.

1:04:39 Adam Sandler, Kevin Garnett. Yeah. Interesting. And when you're watching him and and he's acting, you're acting. What What was it like when you sit down? This guy's a pro. Did you see anything where you're like, "He's a pro." Was it kind of like that's it?

1:04:52 He's a He's a businessman, Adam Sandler. Okay, he's an entertainer, but he's not a Holly. He knows that he's just a mortal human being. He's there to do his movies and make his money. He's a smart man. Okay. And someone else might be

1:05:10 He made a few hundred million. The Why do you think that is? Um I think he's an extremely likable guy and people trust him.

1:05:18 He's easy to work with. super easy to work with. So that's why he gets the business. They're like, you know, I could have this guy, but it's going to be a headache and he wants this and all these pretenses and all this other and with Adam Sandler, it's like boom, let's go.

1:05:32 How did they reach out to you? Did did they reach out to you or you reached out to them?

1:05:35 There was a you know A1 Studios, I don't know what or what a A24 whatever it is. um studios uh is uh they had a casting system and they were looking for me and because you know my feud with Tekashi at that time I came up and they had me um uh do a uh what's it called the casting call?

1:05:59 What was that like for a guy who's not an actor? What was it like? It was easy because after what I went through in the Diamond District screaming about you know money they owe or whatever it was was nothing. And uh for especially to be in a movie to to build up my brand, it was nothing. It was a cakewalk. You know, what I went through in the Diamond District is something that is extraordinarily uh bitter. And I lost many years of my life struggling with these animals until I until I turned into what you saw.

1:06:30 Until I did this bring business, did this bring notoriety? Did this bring people coming to you or what did this do for you?

1:06:35 This got the this got the ball rolling, you know. Uh, all of my YouTube shorts and all my other stuff got the ball rolling. All these events got the ball rolling. It's all tactics. It's all whatever. Right now, I get a lot of attention, but from uh whatever happened or so on and so forth. And I'm still I got beefing with these guys. You know what I'm saying? Akai and these guys, they called up and they're like, you know, some some [ __ ] somebody in the d some gobetween another whatever. I'm not even going to hurt his feelings. He calls me up. He's like, yo, let's make peace. We're all on the same we're not on the same [ __ ] block. around all this and that. These guys have been playing with me this whole time, bro.

1:07:11 What peace? You spit my face, you strangle me. Once you you you [ __ ] strangle me, what peace we going to make, bro? If I was really holding your [ __ ] chain, you know, I'm still feeling this. If I was really holding you and trying to strangle you for like 30 seconds, bro, am I going to come back into your studio and make peace?

1:07:28 No. Right. You know what I'm saying? I spit your [ __ ] face. I'm just wondering how the hell you guys going to coexist.

1:07:35 I got to [ __ ] coexist. I'm going to go to war every day. I'm not here to coexist with anybody across from you.

1:07:41 Let's go to war every day. Cross. Let me curse out your [ __ ] family every day.

1:07:45 Every day. Every goddamn day, bro. Every day. Until people get bored of that [ __ ] bro.

1:07:55 Revile you [ __ ] Babe, what are you doing today? I'm just going to work. How was your day, babe? Went after George. They they they should have Is there a live camera for people to sue them, man? Huh?

1:08:09 Is there a camera for people to see? There will be. Whatever. There has to be. It's got to be documented. People will be tuning in.

1:08:14 Yeah. Yeah. Yeah. Yeah. Exactly. You know what I'm saying? Yeah. If these these [ __ ] idiots are smart, they're going to [ __ ] right off. Good night and goodbye, bro. Empty your safe. Get the [ __ ] out of there. And if the landlords, the actual landlords, the Baharian family, have some sense, they'll throw them the [ __ ] out of there. That's it. They shouldn't have never been there to begin with. Sold half the exchange to some [ __ ] idiots for what?

1:08:39 How much would the exchange sell for? I don't know. 20 million mortgage mortgage. They have real money.

1:08:43 Half the exchange. These George and Fred have money in the Yeah, man. They're greedy animals, bro. They They [ __ ] hid their money, George and Freddy. You didn't pay your [ __ ] taxes, you greedy bastards. You [ __ ] hid that [ __ ] You siphoned it off from the government. The US government. You [ __ ] dumb [ __ ] bro. Go pay your [ __ ] taxes and pay me, you [ __ ] idiots, bro. Until we turn that [ __ ] leaf over and take a look in there what you've been [ __ ] doing. Paying your sales tax, you stupid [ __ ] bro.

1:09:16 No, I'm not playing around with them, bro. They [ __ ] Yo, bro. You have never met greedier people in their in your life. And you've met some, I'm sure. These people, you know, you could produce some greedy people in this world. And they could come from any culture, anywhere. Hypocrites could come from anywhere. Okay? Like uh you know, you know Fouchy who's just telling you this is good for you and this and vaccine. You know what I'm saying? And you're watching that on TV across the whole country and you just can't believe what you're seeing. These people are on that level. They hid their money. They had enough to do whatever they they had to do. They hid their money. I don't know what they did. Okay. And um they need to be uh turned upside down their with their pockets like rabbit ears, you know, Kleenex for the kids tears like Biggie used to say. Okay. They need to have their whole [ __ ] uh looked at and

1:10:07 [ __ ] with because they are ruthless and uh you even hear they had a different exchange and they ran it into the ground. The father would go on vacation and close the entire exchange. I'm on vacation so you have to [ __ ] suffer. lording over people. You know what I'm saying? And instead of having grace

1:10:27 in New York, yeah, in New Jersey, instead of having grace that you are in a position of power to be a beautiful person because he was probably treated like [ __ ] it's my turn to treat you like [ __ ]

1:10:39 It's my turn. You know what I'm saying? To do something disgusting to you or to treat people like garbage. No. [ __ ] you.

1:10:48 Yeah. I think this is just the beginning. It's going to be interesting what happens next. By the way, you said Tekashi. What happened with Tekashi?

1:10:53 Tekashi, you know, when he was a Treyway gangster, so on and so forth. Whatever. I don't really even want to talk about this kid. That was back in the day. But, um, Aiden Ross, he wants to, he's doing some fighting [ __ ] So, I said, Aiden, we could fight. He doesn't want to fight. Yeah. Me and him. Or you want to get in business, you got to fight, baby.

1:11:12 Or Tekashi. You know what I'm saying? He could fight. Now, Tekashi is going to go inside for for I don't want to, you know, go back and forth with the kid. You know what I'm saying? But uh uh

1:11:23 did you ever make something for Tekashi? Yeah, I did business. I knew him in the beginning. I was at their house. I was doing all sorts of [ __ ] over there when I first started before I even did Unks. I don't even remember what year it was. But if they want to fight, you know what I'm saying? I've had a couple of fights. I'll fight Tekashi or I'll fight Aiden.

1:11:38 Who' you fight? You fought who? The I fought Nico and I fought my uh MMA. I fought

1:11:44 who? Uh my my employee that ripped off whatever. This is my fight over here. But my MMA fight, it's right in the thumbnail. Is my is my better fight.

1:11:52 You and Niko fight. Yeah, me and Nico fight. That's the Niko fight. But go down. Yeah, click that one. Click straight like in the middle of the video. And you guys got to get paid YouTube up in here, baby.

1:12:03 Rob, what are you doing? Rob. All right. So, click it right in the middle. It's right in the in the middle of the beef.

1:12:10 You're doing UFC WITH He's UFC. He's a MMA guy. No, he is. Well, listen. He pretended he was. He's a piece of [ __ ] is what he is. Yeah.

1:12:26 So, I mean, there was a So, it's a long fight. This isn't the best part of it, obviously.

1:12:36 But it's okay. It's all a fight. He tries to choke me out, but he fails. Now, let me let me ask you, pause this real quick. Traxx, who were you in high school? 14, 15. Who were you in high school? Just a confused, awkward guy.

1:12:51 No, really. That's what I was. Were you fighting? Were you getting in trouble? Were you

1:12:55 I mean, I would have a temper. I would have whatever. But you know, you did have a temper.

1:12:59 Yeah. You've always had this temper. Yes. Who is mom and dad? You have one of their personalities or no?

1:13:05 Um, you know, my dad was a homicide detective in Azerbaijan. It's a peaceful job.

1:13:11 Yeah. So, he was a tough guy and that rubbed off. You know, he's stepping over bodies coming home. So that rubbed off a little bit. My mom is not nothing like that. She has no temper whatsoever. But uh you know that made me hard, bro. That just made me tough. And uh

1:13:29 Did you get into a lot of fights in school? Um a few. Not that many. You know what I'm saying? But it was mis I'm a very, you know, peaceful guy. It's if there's a misunderstanding, I might, you know, lose my cool. But

1:13:39 you know what the Joseph guy said? It's only the money that's really The Joseph guy we're talking about. He said one time he sneezed near you or something like that and he said he lost his mind.

1:13:49 Yeah. Listen, dude. This dude would have a He used to call it a snot bomb. I don't know what was wrong with him, bro. He would [ __ ]

1:13:55 We have a girl like that in the office like that. Shout out to Mickey Rob. When Mickey sneezes, the building shakes.

1:14:00 Yeah. No, that's not this. There was like a smell that would permanate something disgusting smell and I would be like, "What the [ __ ] bro?" It would freak me out. But yeah, whatever, man. I mean, this guy's remembering [ __ ] from uh 20 years ago, 21 years ago, and still talking about it, and he's like, "I started you taking credit for my It's like, imagine somebody from 20 years ago, I started you."

1:14:22 Plenty of them, too, though. And I told them that. I said, "Listen, you know, you know what it is when I get like

1:14:28 when I get messages like that, it's kind of like you, you know, that they that person said they started you. that person said without them, without this. And by the way, you know,

1:14:34 and that's true to some degree, you know, to to to for you know, you you give some names,

1:14:39 uh, Brian a, you know, there's a lot of names of guys that impacted on uh, John, Jamie, there's a lot of guys that I can give on business that helped out on a big way,

1:14:49 right? But when they say without me, you wouldn't be anybody, that's where you kind of sit there and say, "Come on, man. Just pump the brakes a little bit.

1:14:57 If if it was that much greater, you would be much bigger." And by the way, he I don't mind. It's a part of the history that they have as well to say I knew tracks when dot dot dot. You know, you're talking about you had a $5 million December.

1:15:11 Mhm. You had a $40 million year. Yeah. What do you project doing in 2026? I don't know. Uh more I guess. So maybe a 20% more.

1:15:20 20% more. So you're going to hit 50. Yeah, that's good. Yeah, that's a good sales, but you know, it's all about the profit margin. You know what I'm saying? I want to make a couple of million bucks a year and that's it. What do you what what product will you never sell that you used to sell? You talk about the 10 karat chains that you don't do because it breaks a lot. What do you what will you no longer sell that you used to sell?

1:15:38 Um nothing in particular and nothing super cheap because super cheap [ __ ] attracts,

1:15:44 you know, the the people that expect the most from the least. All right. The luxury business is the only business that where you raise your price and you sell more. It becomes more desirable, more unaccessible. Like chrome hearts raises, you know, keychain 5,000. This one's 10,000.

1:16:04 What's the biggest product you ever sold? Most expensive product you ever sold?

1:16:07 I think it was be a diamond, man. Uh, you know, like 600,000 or something like that. 600,000.

1:16:15 Yeah. Yeah. Something like that. Stones. Solitire stones would be So, you're not in the watch business? Oh,

1:16:19 the watches. Yeah. Absolutely. Will you sell the protect? Will you sell the bigger watches?

1:16:23 Yeah, of course. Of course you will sell the bigger watch. Yeah, we've sold skeletons. We've sold this. We sold that. But you know, the jewelry business is a Listen, if you want to understand the jewelry business, it's an inventory business. Uh if you buy the right inventory, you make 10% on your inventory easily. Okay? So 15% let's say. So if you have $100 million worth of watches,

1:16:43 10 million bucks, you can make 10 $15 million a month every month. That's it. You have the watches, so they got to buy it from you. Who do you guys buy it from to get it at a discount? Just

1:16:54 the best way to buy, shout out to Moses. Okay, as is uh, you know, another jeweler. The best way to buy is to buy from the customer cuz they when they get 80% of their money, they feel happy. They're like, you know, especially when the prices go up at the dollar and [ __ ] So, you know, they buy a watch for 100 grand and they wear it for two years and then they sell it for 75. They're happy. And then you could resell that watch and maybe it's now 110 worth and you resell it for 95

1:17:24 20k. The next customer is happy too, but you just made $20,000. So that's the way to buy is from the consumer. That's why if you want to sell your watches, you go to 64 West.

1:17:35 Go to 64 West or Man Tracks or Man, especially by the way. You know Roman Sharf,

1:17:41 of course. That's my boy. I was speaking to him. I'm going to dinner with him Wednesday. He's an amazing person, man.

1:17:47 Yeah. So Roman, this is the best guy. Roman comes on, we do a podcast together. We put Roman's phone number, uh, not phone number, what he call Manct out there.

1:17:54 He's in, he ends up doing 300 Mancts, right? And he tells me, he says, "Pat, I've sold a million dollars of watches on Monct."

1:18:00 Wow. I'm not even kidding with the deals and the business that he done. Roman's a good guy. Roman's I bought a couple pieces from Roman. I just recently bought a big piece from Roman.

1:18:08 Forget everybody else, man. Just go to Roman. Yeah, Roman's a good guy. So interesting. So you you guys collaborate? You guys do deals together or is it separately? just friends. He helps me out and he does something for me. You know what I'm saying? Uh, and that's it. But the friendship is there. I enjoy his company. He's such a supportive person, bro. This is the opposite of the [ __ ] Akai people, right? You know, life can hand you death in one hand, life in the other.

1:18:35 Yeah. Okay. And this is the opposite. This is a guy who's giving, who's caring, who's a really amazing, just a a pleasant person, you know,

1:18:43 a father as well. He's got to Is that Is that in your plans anytime soon or? Yes, it is in my plans and I have to uh get going on that uh ASAP. You know what I'm saying? I want to get Luckily, I'm uh you know, I'm 39 years old, but uh you know, I have good jeans. My mother, my grandmother's was 101 when she passed. So,

1:19:02 you got a lot of living to do. I got living to do, but I don't want to be, you know, uh too old. So, but everything comes in its own time. You know what I'm saying? I had just got the Lambo that I really, really like. Perfect color. It's a

1:19:15 a Huracan Stado. Okay. It's a off-road Lambo. The only one I'm the only one in a Lambo in the in in New York City.

1:19:22 Okay. Um Yeah, that's that first cl You could click that first video right there. That's I That's it right there. So, this is me running over gold with my old car and then I melt down that gold because

1:19:33 gold with my Audi SQ5 so I could crush it and fit it into the crucible. There's an important business reason for that. Once we pour it out into the brand new bar, I bring it over to Moses.

1:19:44 How's the Ferrari? More important question. I'm sick and tired of seeing his Ferrari shop. So, guess what? I'm going to melt the bar into a Lamborghini gold bar. I take the Lambo bar and I cash it in with Isaac. And then I get this because I've been taking care of my business for 21 years. Now, my business is taking care of me. With some smart choices, I was able to take gold scraps and get this Lamborghini. And guess what? If you see one flying through the city with money coming out the window, it's tractionyc.com.

1:20:16 Yeah. See? Okay. Everything comes in its own time. The Lambo came in its own time. I always wanted to be on your podcast. That came in its own time. Wife's going to come in its own time. Kids are going to come in their own time. Just stick close to God. That's really the plan, though.

1:20:29 Yeah. Rob, can you do me a favor? Go type in on YouTube and just type in tracks and then go to actually go to is that his channel? Go on his channel. Go on shorts. Okay. Go on popular. Okay. Go to the first one guys. 2005 million views.

1:20:48 7 million likes. Just let's see what he does in this video here. Go for it. We'll use this gold to work for our business. We're going to turn these scraps into a powerful business move as soon as they go on fire. along with this Rolex, which we're going to roast like a marshmallow. Don't worry, it's just a fake Rolex. It's all going to make sense as soon as we pour out this bar and throw that fake Rolex right in there. Did that ruin the bar along with this band? Let's find out when we flip it over. Looks like absolute garbage up until you start hitting it with the hammer and reveal the bar. The Rolex is stuck, but we're going to remove that, scrub the bar, and we have a 4,000 penny weight piece of gold that we're going to join with its bigger brother in the safe. Gold does not belong in the safe, hiding from the light. It's better put to business. That's why we cash it in $447,000 and then begin making watch deals all

1:21:44 over the Diamond District to add $447,000 worth of Rolexes in our shop. And that's business. I'm going to show you how we use So, gold scraps, man.

1:21:53 So, here's a question for you. Yeah. How you come up with these ideas? And and why do you think there's so much interest? 205 million people watch this video. Got 7 million likes, right?

1:22:02 Why are people interested in videos like this that you made? I keep their attention from the first frame. Okay. And they they this what do they what did Mr. Beast say? If you're driving down the road and you see a cow and you've seen him all the time, especially if you're in the Midwest, you don't say nothing. But if you see a purple cow, you go, "Oh, purple cow." You know, it's when you haven't seen something before and you see it for the first time. So it's the first time usually people are seeing gold melted, gold cashed in and business being done all in one minute. So I just want to show people something I see that they don't see and teach them something. You know, after that one minute, you're a little bit smarter than you were than the minute before. And that's what really what it is. It's value tamement.

1:22:46 It's value tamement. Yeah. I like I agree. It's value. Congrats on the on the Lambo. That was a That was a good looking Lambo, right?

1:22:52 Yeah, that [ __ ] is great. So, Moses, is he down the street from you guys? Is he

1:22:57 I saw the other day, it's funny, that the moment your video went viral, Complex, I think, put a list of

1:23:03 jewelers 20 most popular jewelers or whatever it was. Yeah, Complex. Shout out to them.

1:23:07 Yeah. Do Do you have that list, Rap? I don't know if we even talked about it, but I saw this I think four days ago, right?

1:23:13 Three days ago, something like that that they posted on their I think it's that one right there. Uh, see if it's that one. Instagram or one of the two. Is that it?

1:23:23 Go next, Rob. Keep going. This is the older one when they didn't love me. They just did a new one. They literally just did a new one.

1:23:30 Yeah. Yeah. That's 39 weeks ago. Yeah, they they did one. Now they're putting up all my videos over there. I'm living on complex over there.

1:23:41 Yeah, they scroll, I think. Yeah, right there to the right. Okay, there you go.

1:23:47 Yeah. So go a little slower. Naen, is she also in New York or No, I don't know. I never met him.

1:23:51 Singapore. Keep going. Houston Leo. Yeah. Greg, he's a support. Thank you, Greg.

1:23:58 Greg looks like the guy from um Bronx Tale, but it's not him. It's not the same guy. You know who I'm talking about. The the young uh

1:24:06 young guy that was hanging out with Sunny. Keep going. Moses. So, how did What's Moses' story?

1:24:12 So, I'm starting to see him a lot as well. Yes. Moses is a very shrewd business, young business person that knows how to really price and negotiate and maneuver. And he's also a nice guy. He's got a good family.

1:24:26 Keep going. Look at that chain right there. Yeah, that I made. You don't want to be choked by that one.

1:24:33 No, that may choke you without somebody needing to choke you. If the person is is rich, let them [ __ ] do it. Go for it.

1:24:40 Keep going. Go for it, Fred. Japan. Keep going. Mavani, he said hello. Yes. Keep going.

1:24:48 Maharian boys. Icebox. Keep going. Icebox boys. Also normal people. These guys are normal as well.

1:24:55 Keep going. Jason Beverly Hills. You know these guys? No, I never met him, but I'm sure he's a normal person.

1:25:04 Benny. Benny's a good guy. Yeah. Keep going. I've heard of Benny. Yeah. Jewelry Limited. Very long time they've been in business. In eBay days, I used to compete with that.

1:25:14 Oh, really? Yeah. Keep going. Yeah. Johnny's another guy. Great guy. Keep going.

1:25:21 I don't know. I never met Gabby. Seems like a normal person as well. Elliot's another good dude. He's, you know, keeps to himself.

1:25:28 Nothing wrong with him, I'll tell you that much. And Alex, I never met. First, Alex,

1:25:34 I I guess. So, listen, the jewelry business is uh it's about the customer. Again, it it boils down to the clout and it boils down to unfortunately the rapper Drake. Where does Drake shop?

1:25:48 I got it. You know what I'm saying? And the jewelry is not that hard to make. Now, these guys are creative and they do creative [ __ ] but uh so they'll make a creative piece for their client, but it's just all corny [ __ ] to me. You know what I'm saying? That's why I say [ __ ] you.

1:26:01 Who Who is some You did the Trump Trump's grandson buy something from you? Yeah. Uh Trump's grandson. And I was talking to Baron yesterday on the phone and he hit me up. We facetimed finally. Uh, no, he was uh by the shop.

1:26:15 Baron's wanting to buy something. Uh, Baron is a uh fan, I suppose. Uh, you know, he watched the video of me screaming at these guys. He loved it.

1:26:24 I said, "Yo, your pops knocked me out with the Maduro move." I'm like, "Yo, can you you couldn't tell him to hold off?"

1:26:30 Why is that? Why? Because Because, you know what I'm saying? Once he went into Venezuela, my my views went down. I'm just joking. Oh, got it. It became a the news story.

1:26:39 Yeah. So, Junior bought from you. So, who who is this is the Donald Trump the third. Yeah. Yeah. So, we went into the streets and [ __ ] I mean, you know,

1:26:47 with him. Yeah. That's him. Yeah. Secret Service was there. Donnie, he looks like a Trump.

1:26:53 Yeah. Good kid. Good kid. Look. Good kid. You know what I'm saying? Press play rap.

1:26:56 That's really my passion is to give guidance to the kids. At his level, he is um pretty straightforward. I mean, the parents ain't going to spoil him with a Rolex and all this other [ __ ] That [ __ ] has to be earned. If you're getting your kid a Rolex, you don't love your child. You're you're destroying their life. Rolex is something you want to work hard for and then one day put on your wrist and say, "Damn, here I am." You know what I'm saying? I got there. That's the reward. Like getting your first sports car or get that might happen early in life. That might happen later in life.

1:27:24 That might never happen. Go back to that. Is that guy to his left security? Uh to his left, that's his friend.

1:27:32 Okay. Sprite is a good one. Batman's a good one. They got the Bruce Wayne on the left.

1:27:40 Usually all the Rolex crowns are on this side. This one's the lefty. Yeah. Batman all the GT. They only came out in 2023.

1:27:48 And you know what? When they saw when a and they were looking at watches, you know, the kids, they want to see watches. They want to see lit [ __ ] They want to see this. But remember, when you're dealing with me, I'm not on the sweetness, man. I'm not on the trying to bo. You know, there's the watch and then there's the man. You can have a Timex, a Rolex, a PC Philippe, but it's got to be equivalent to who the man that's wearing it is. You know what I'm saying? What's more important? Let me ask you something. The watch or the wrist that's wearing it. These watches are like trading pieces. You buy them for 10% more. You saw them when saw this kid.

1:28:22 So, you got a 20% loss, but if you They were They were scared. They were cautious, but not cautious enough.

1:28:27 Who? Aai. Aai. They're still there because they're seeing I'm with the the president's grandson and they're still using my name and stealing my customers. You know the greed. It blinds you, bro.

1:28:37 Greed blinds you. Sin blinds you. You know what I'm saying? When you sin, you're blind. You could win 99 times and that one time you lose it all. You know what I'm saying? Just like Diddy. Just like

1:28:48 Who's Who's the Who's the one person? But by the way, Diddy, you said you did something for Diddy or No. When I was a kid, um, uh, you know, for a sweet 16, he gave me some business, but, you know, I was only like 20 years old, 21 years old, and the quality I had was just garbage. And then he looked at it, and then he never did business with me again.

1:29:07 Because the quality of what you had. Yeah. Yeah. I mean, I I bought something from a vendor that was a G-Shock, fully iced, that just had [ __ ] diamonds in it. Like horrifying.

1:29:18 How could he tell? He's been around jewelry his whole life, but the price was good. But somebody was setting up his birthday for the Sweet 16 MTV for one of the sons. And then uh you know I got the before I was doing it and you know I had crazy good prices. So when they needed jewelry okay at that time my markup was like 5% 10%

1:29:38 to make a name for yourself. Yeah. To make a name for myself but I was stupid. Okay. I could have made myself a 13% 14% 20%. 18%. Be smart bro. Don't give it away. 5% please be my friend. But I need whatever. So, um, uh, so I I had good deals. They they were attracted to that and then it all turned to [ __ ] But it's all right. Yeah. I think he's

1:29:59 Who's Who's the one person you haven't done business with that you'd like? Is there anybody on your list

1:30:03 that I like? That you'd like to do business with? Um, that you'd like to make a piece for it? You'd like to

1:30:09 Patrick Ben David? Ever? We already did. I'm wearing your chain now. I got Traxxas gold chain on my neck and I feel safe.

1:30:16 Uh, I don't know, man. Whatever. Not really worried about it particularly. I'm a fan of, you know, Boss Mandelo hit me up. I'd like to make a piece for him for for the rap community to, you know, make amends because he's a real rapper.

1:30:29 Have they ever have you been you've been in movies, but have you been in a rap song or have they mentioned you?

1:30:34 Yes. Which which uh Well, you know, there's a Jewish rapper Kosher BLP. He's coming up. He's out in Florida.

1:30:41 Kosher BLP. Yeah. Buster Rhymes did in his last album. That guy right there. BLP. Kosher. Yeah.

1:30:47 Really? Yes. He's a great rapper. You hear I mean he's he's coming up. He's doing his thing.

1:30:53 And then you said Buster Rhymes. Buster Rhymes. Yeah. Yeah. What do you think about uh uh what do you call it? Jacob the Jeweler. What's the brand of the watch called? The

1:31:04 Jacob and Co. Jacob and Cole. Yeah. Well, listen, he's a master jeweler. Another Baharian uh that uh mastered the craft of jewelry. And um you know he had a flawless performance in the jewelry industry very subtle very thoughtful and as a person the model you know as far as a watch is concerned there was always been creative watches and that's it that's all there is to say about it you know um they're a little bit loud and then he brands them a certain way but you know he had legendary watches for years and um you know what I personally do I personally would die for a Jacob and Co.

1:31:47 No, I wouldn't. You know, that's not really a watch for me. But he comes up with creative pieces and that's it.

1:31:53 Is there a watch you own you'd never sell? Uh, no. And that's Roman says the Roman would say the same thing. You know what I'm saying? That uh not at the moment. I mean, I keep my watches in my showcase. My watch right now is some [ __ ] Rolex Datejust that I just beat up and [ __ ] I'm still actually want to get my watch back that was stolen in a robbery that I got to post a picture of that was hand engraved by this guy sir jewelry which is an amazing hand engraver. So I was going to do that video later and get that back because it's a one of one Rolex that was gifted from me from somebody was a customer that

1:32:27 somebody stole it. Somebody stole it. Where did they steal it? It was in a robbery you know at the Buddha bar or whatever.

1:32:33 The guys went to jail. The the the police swooped in. A bunch of [ __ ] happened over the course of of of my life. That's uh that's always a wacky story. But there was a robbery. They stole the watch. I want to get it back. But um there isn't a watch that right now I have a million and a half in the showcase. That's not enough in the watch business. Okay. I might put in, you know, another 500,000, but I'm thinking, should I buy a silver mining stock and just let that go up or should I buy more jewelry and that go up? So, I have to deploy another half a mill, $600,000 worth of capital right now um into the marketplace

1:33:10 watches. Uh maybe, you know what I'm saying? What about silver minor stocks? What's happening with silver? What's this story about this battery uh Samsung is creating with using a kilo of silver for cars that could go 900 miles with BMW?

1:33:25 You don't want to find out about that a day late and a dollar short, my friend. Okay? If they have a 900 mile BMW coming out that charges in uh an hour, can you imagine that? And it uses a kilo of silver each.

1:33:39 This is the EV Max probably Gen 6 battery technology. These models are part of brand new

1:33:48 new class platform with the production. Is it tied to silver? Yeah, you could ask that question. I mean, this is just this is kind of you don't even know about it, huh? Just type silver in the in the search.

1:34:02 It's It's really um uh really cutting edge news. Solid state EV batteries 900. Yeah, try that one.

1:34:10 Oh, it's a uh you're going to you're going to have to dive deep for it. But 900 miles.

1:34:16 Toyota claims Breakthrough could offer 900 miles driving range, right? The Lambo's not going to do that, though.

1:34:23 [ __ ] the [ __ ] 900 miles on the Lambo. I mean, I have a V10 in that [ __ ] Naturally aspirated. I don't need it. I don't drive it on

1:34:30 900 miles on it. It's I'm going to destroy that Lambo. I'm going to have it upside down by the time I'm done with that [ __ ]

1:34:36 How do you drive it? Are you like a [ __ ] Lambo, baby? I'm not a I don't do any tickles.

1:34:42 Yeah. You know, every time when I buy exotics, they're like, "What are you doing with this?" I'm like, "I'm going to drive it as if it's I I bought a brand new Rolls-Royce Donna. I put 20,000 miles on it. I bought a

1:34:52 458. I put 18,000 miles on it. I I drive. Yeah. I bought an Aventador. I drove it every day like it's a BMW. And

1:35:00 Yes. Yeah. Um interesting. Yeah. Okay. So, last question for you. I'm a buyer. Give me an idea. If I got 10 grand, 100 grand, a million bucks. Where should I put my money in jewelry? Or should I?

1:35:13 Uh yeah, you should. 10 grand, 100 grand, a million bucks. What should I be looking?

1:35:16 How uh intelligent you are and how thrifty you are. Now, if you're getting an emerald that's an $800,000 emerald for $250,000, you should buy that. But if you don't know anything about an emerald, then you shouldn't do that. Then you should just buy gold and lots of heavy gold jewelry because that's easy to scrap and easy to melt and uh go on with that

1:35:40 gold. Yes. So, you're you're you're long on gold or you're I mean, I was explaining gold when it was 1,800. I was I started making gold videos when it was $1,250 an ounce. I started the business. It was $350.

1:35:53 When you started the business 20 years ago was 350. 350. From 350 to 4,500 bucks.

1:35:58 Yeah. It was $10 a gram. Now it's over $100 a gram. 14K. 13x. Yeah. Something like that. Okay. On a chain. All right. So, the price went up to $1,900 when the mortgage collapsed, the mortgage crisis, and then it simmered back down to 1250. And I said, "Bye." It went up to $1,850. I said, "Last chance." Now it's 45,500. I don't know what the hell's going on. The story of our lives is what's going to happen with the dollar. My lifetime, your lifetime, the story of the dollar. Trump is coming in trying to hold the dollar and save it after these people prostituted the dollar. Okay? They put the dollar out there like a [ __ ] Give me my money. You know what I'm saying?

1:36:42 This this is what they did with the dollar. So the story of our lives is can he save the dollar or not? Because Zizing Ping is coming and he's not he's not uh uh you know an idiot. He moves quietly and carefully and they're working on the silver now. They're working on the metals now, but you can't trust the communists. You want to stick with this. So something is at play. But Trump is only there for three years. Eing Ping is there for a long time. We all know the play. They want to show the dominance by taking Taiwan.

1:37:14 And when they do that, they'll they'll wait until Trump is out of power and they have absolute dominance and then maybe they'll take it. They're not going to take any risks, any unnecessary risks. That's how he got to that his position. No unnecessary risks. And uh the story of our lives in the dollar. And for the average person, they're buying, they're not buying. You know, right now, the truth is whatever they're saying, whatever the statistics are, you can't really hold your money in in the bank. You know that. you have to hold it in a in in something. And and for the average person, if you're not saving in precious metals, you're not saving period. So this uh paycheck to paycheck credit card [ __ ] that America's going through is very tragic to me and it shouldn't be like that.

1:37:59 Now you're in New York City. Have you thought about like doing something creative like I love communism and taking it to Mandani and handing it to him?

1:38:06 I don't have nothing to do with Mandani. Really? You're not a Mandani guy. [ __ ] that. He's your mayor. I mean, listen, I don't want to say it because he's my mayor. He's going to be up my ass. But I don't need any Mandani. Uh, I don't need to have nothing to do with that. I like Mayor Adams, to be honest. I met him.

1:38:20 Um, you know, he was a fine guy. I don't know what this guy's going to do. Let him prove himself and let him do something for the city. Communism, all this other [ __ ] all these games, and all these idiots that vote for this hope and change [ __ ] Uh, and all these young kids with their, you know, they're lost. They're confused. And I remember that I was one of them. I was thinking Obama was a great president and hoping for a second term he's going to do it when he was just a [ __ ] artist the whole time. Bro,

1:38:48 what do you mean by that? I mean, when he came out with the Obamacare, his big move that took years. You know what I'm saying? He's a good He's a good uh cheerleader. That's what the [ __ ] he is. Okay. And he came out with Obamacare and the website crashed and it didn't work. That means someone was coming up to him and saying, "Yeah, we're working on it." And he's like, "Great. We're going to build the healthcare. There they're they're they're uh you know what I'm saying? Pretending. People don't understand. These people are fooling you and they are pretending while they're printing dollars and stealing them. That's all that's going on. So all that Obamacare that was just feeling sorry for him and wanting to be a success." And when my eyes opened to that, because I was a business person waiting for a good economy and I was building a website and I had to do it by myself on my own.

1:39:38 You're the president of the United States and your website's crashing and then you're asking Google to help you and then you know he did YouTube videos in the White House because Google because Google had to save the day. He had to pick up the phone and call Sergey Bridge.

1:39:51 You know how much they spent on that website? Yeah, they got ripped off and they always get ripped off. I

1:39:56 think it was 900 million bucks or something like that. Rob, my friend. Yeah, they they got ripped off. It's just telling them what they want to hear and it's just that's what communism is and that's what all of that is. You're on your own. You know, that's really what the Republican and mentality is is you got to realize these people aren't coming to help you. It's only the primitive people of the world that are voting for these promises and that's why they get these dictators because they believe in the liars. Okay? And this is again what I'm saying I'm about to say is a little bit going to sound crazy, but it needs to be said, okay? It needs to be said, right? And there's a lot of super intelligent women out there. You got Candace Owens, which is got her problems. You got Megan Kelly, you got this and that. But um you know, when women vote, they vote for the biggest [ __ ] artist out there that's telling

1:40:47 them uh you know, empty promises. Okay. All right. And that's uh you know that's a what's causing a lot of this I'm not saying I'm not saying in any way that it's a concern okay because as a man you might have a different mentality and you might be more cautious to [ __ ] but these dreamers and these promises it's dangerous. So I just want to put that out there for the women that might be watching. Okay. Just

1:41:15 what you're saying is please stop voting. No, no. I'm saying stop buying into [ __ ] promises and liberal dreams of Kumbaya. Okay, that's my message. Vote. Vote intelligently. You know, you need more female leaders. You need more black leaders. You need more amazing people that are standing out there and guiding people, right? You need more Jewish leaders. All right? Like that's what consider myself to teach the Jewish. I'm responsible for my people, not responsible for other people. I'm responsible for the Jewish people, you know, for Azarbaijan, for whatever to to give uh uh the right direction on moral behavior. Okay? And I would suggest for other groups and other people, it would be a big difference to the world if you stop believing in [ __ ] artists that promise you a bunch of [ __ ] We're going to freeze the rent. We're going to do this. We're going to that here, there, this, that.

1:42:06 These are all [ __ ] ideas. They're going to come to nothing. How many people suffered because of communism and because of all these promises of the distribution? You know what I'm saying? Yeah, we're gonna the central bureau. You're going to call the central bureau and you're going to build apartment buildings in Kazakhstan from Moscow. We need to This is not going to work, man. They're all going to say, "Yeah, yeah, yeah. Steal the money." So, wake up, America.

1:42:34 Wake up, America. Manct tracks max. Yeah. And go buy some gold. Absolutely. That's that's what the key is. I think that's that what I took from the message here.

1:42:43 Yes. Yes. Tracks. Great to have you on, man. Uh all the best to you. Stay safe. Keep making noise.

1:42:54 Uh you're you're you're meant to be on camera. You are so entertaining to watch. It's an understatement. for a guy that's not in this space who just enjoys watching you. You can grab the attention of the audience from the second you're on till the end.

1:43:10 Thank you for having me, my brother. That's an honor to hear you say that. No, I I truly mean it. You're you're you're you're fantastic at what you do. Take care everybody. God bless. We'll do it again tomorrow. Bye-bye. Bye-bye.

Questions about this episode

Who speaks in "Who Is TraxNYC? | PBD Podcast | 713"?

Maxud Aai (Guest).

What is discussed in "Who Is TraxNYC? | PBD Podcast | 713"?

In order: 0:00 George, George Aai, New Year's Eve Event, Maxud Aai; 10:00 George, Freddy, Alex Freddy, Tracks NYC; 20:00 Profit Margin, Business Principles, Azerbaijan, Freddy Aai; 30:00 George, Azerbaijan, Instagram, P. Diddy; 40:00 Daily Beast, P. Diddy, Diamond, Kodak Black; 50:00 Gold Chain, Jewish community, Gold, Diamond District; 1:00:00 Adam Sandler, George, Kevin Garnett, Diamond District; 1:10:00 Tekashi, Roman Sharf, Profit Margin, Azerbaijan; 1:20:00 Complex, Blaine & Robert Trump, Complex, Gold; 1:30:00 Silver, Jacob & Co, Jacob and Co, Obamacare; 1:40:00 Azerbaijan, Kazakhstan, Megan Kelly.

What is mentioned in this PBD Podcast episode?

148 people, works and ideas are mentioned, including Tracks NYC, Maxud Aai, George, Gold, Gold, Diamond District. Each one on this page links to its own page with every episode that mentions it.

How long is "Who Is TraxNYC? | PBD Podcast | 713"?

The episode runs 1 h 44 min; the transcript is about 21,951 words in 397 timestamped sections.

More from PBD Podcast

• All analyzed episodes
• Books mentioned on PBD Podcast
• People mentioned on PBD Podcast
• Topics mentioned on PBD Podcast