The Missing Chapter From Every Book I've Written Gets Revealed LIVE...

What is discussed, and when

1. 0:00 – 15:00: Success Magazine, Diana Nightingale, Miss United States, Ashley Kirkwood
2. 15:00 – 30:00: Self-Persuasion, Diana Nightingale, Proximity to Pace, Reality Distortion Field
3. 30:00 – 45:00: Dan Kennedy, Subconscious Identity Osmosis, Success Magazine, Barnes & Noble
4. 45:00 – 1:00:00: Self-Persuasion, Driven 67, Driven 67, Focus Blocks
5. 1:00:00 – 1:15:00: Speak Your Way to Cash, Speak Your Way to Cash, Unique Selling Power, Ashley Kirkwood
6. 1:15:00 – 1:30:00: Roarfest, Success Magazine, Miss United States, Roarfest.com
7. 1:30:00 – 1:45:00: Charisma, Charisma Hacking, Charisma Hacking, ClickFunnels
8. 1:45:00 – 2:00:00: Charisma, Secretsuccess.com
9. 2:00:00 – 2:15:00: Self-Persuasion, Diana Nightingale, Driven 67, Driven 67
10. 2:15:00 – 2:21:16: Self-Persuasion, Self-Persuasion Master Class, Driven 67, Driven 67

Notable quotes from "The Missing Chapter From Every Book I've Written Gets Revealed LIVE..."

• I'm not going to lie. I've been a fan of Success Magazine for a long time.

  about Success Magazine · at 0:54

• Who VIPs, I want to make you be part of that because it's going to be insane because some of you guys know Earl Nightingale. If you don't, I'll be tell we'll be telling stories…

  about Diana Nightingale · at 3:58

• Then all these other authors started popping up. names you've probably heard of like Napoleon Hill and other ones like if it wasn't for Success Magazine, Napoleon Hill wouldn't…

  about Napoleon Hill · at 8:13

• Persuade yourself to break your false beliefs and she's like what you're a master at is self-persuasion I was like oh self-persuasion that's such an interesting idea and then…

  about Self-Persuasion · at 18:04

• Heard McCall speak yet, she teaches people how to find out their own charisma and how to like use that to be able to persuade and to help people that you've been called to serve.

  about Charisma · at 20:38

• These books and taking them and doing things really quickly. And what we found is he was talking about Dan Kennedy. He Well, he's not here. He was talking about Dan Kennedy and…

  about Dan Kennedy · at 35:36

• Representation is like 75 hard. You guys have done 75 hard or seen it. We're doing something called the driven 67.

  about Driven 67 · at 54:36

• So you knock that off and that gets your reading done for the day. Then you move over to what's called focus blocks. And this is something I'm really proud and really excited…

  about Focus Blocks · at 57:09

Who and what is mentioned in this episode?

People

• Diana Nightingale — Person · 9 mentions · first at 4:00
• Napoleon Hill — Person · 8 mentions · first at 8:16
• Dan Kennedy — Person · 5 mentions · first at 35:41
• Miss United States — Person · 4 mentions · first at 1:51
  Like a month and a half ago as you guys will have a chance to meet her later on today Miss United States posted on her Instagram her holding a first edition copy of Success Magazine.
• Ashley Kirkwood — Person · 2 mentions · first at 2:58
  In studio audience, I've got, two people are here this week working with me. Ashley Kirkwood and MCL Jones who are in town. And so, they're going to also be coming on stage…
• MCL Jones — Person · 2 mentions · first at 2:58
  In studio audience, I've got, two people are here this week working with me. Ashley Kirkwood and MCL Jones who are in town. And so, they're going to also be coming on stage…
• Samuel Smiles — Person · 2 mentions · first at 6:39
  Different back then. And there was a guy actually in England who wrote a book named Samuel Smiles. It was the first book ever written on personal development. It was called self-help.
• Elsie Lincoln Benedict — Person · 2 mentions · first at 59:20
  A chance to go ask Napoleon Hill, Orson Sweet Martin, [clears throat] Elsie Lincoln, Benedict, Earl Nightingale to actually go ask them your questions. We build AI versions of…
• Justin Benton — Person · 1 mention · first at 11:32
  Building. The building is still downtown New York. I have not been there yet. Justin Benton and I were talking about what if we did an event there at the actual place where…
• Rob Cicas — Person · 1 mention · first at 12:02
  Dressed up. They got their typewriters, their whole thing. I actually had this and one of my designers, Rob Cicas, he went and built out this painting. I don't if you guys can…
• Tanner Jones — Person · 1 mention · first at 17:47
  The big secret what's the big aha and I was actually working with McCall and Tanner Jones deep on this and one day they had this epiphy like you know what you actually do…
• Suzanne — Person · 1 mention · first at 23:40
  Did you know that when you run a marathon, you can hire a professional marathon runner? Yes, Suzanne has. Jay-Z has. Amazing. You can hire a professional marathon runner to be…
• Katherine Jones — Person · 1 mention · first at 32:41
  Yeah. For example, when Russell hired me and my husband, he was in a room with Katherine Jones who was walking him through different things that we had done for her. And before…
• Wendy Martin — Person · 1 mention · first at 42:14
  In with your magazine as well. So it's called out of the Ashes life story of Orson Sweat Martin by Wendy Martin.
• Eleanor Roosevelt — Person · 1 mention · first at 50:27
  Oh, it's well because it's it's interviews with, with Roosevelt and Helen Keller and anybody who was ever anybody he interviewed at some point in time and you've probably seen that in the different articles, in the.
• Helen Keller — Person · 1 mention · first at 50:27
  Oh, it's well because it's it's interviews with, with Roosevelt and Helen Keller and anybody who was ever anybody he interviewed at some point in time and you've probably seen that in the different articles, in the.
• Dea Payet — Person · 1 mention · first at 1:17:27
  Her name was Dea Payet. She's a pilot.
• Charerelle Mendenhall — Person · 1 mention
• Deon Manny — Person · 1 mention
• McCall Jones — Person · 1 mention
• Orison Swett Marden — Person · 1 mention
• W. Clement Stone — Person · 1 mention

Books & papers

• Pushing to the Front — Book · 4 mentions · first at 7:15
  It's called Pushing to the Front. And there's an insanely cool story about this. So do not miss that part. We're coming up. We're going to tell this story. this is one of my favorite.
• Self-Help — Book · 1 mention · first at 6:41
  Named Samuel Smiles. It was the first book ever written on personal development. It was called self-help.
• Little Visits with Great Americans — Book · 1 mention · first at 50:19
  Books like I know you collect them if you can find them. one of my favorites was Little Visits with Great Americans. Have you read that one?
• Out of the Ashes: Life Story of Orison Swett Marden — Book · 1 mention
• Think and Grow Rich — Book · 1 mention

Companies & orgs

• Success Magazine — Company · 23 mentions · first at 0:56
• Secrets of Success — Company · 5 mentions · first at 54:27
  Program, at the end of it, we're launching an app. And the app is it's tied to secrets of success. So inside of it, it gives you access to all of the all the books and the…
• Roarfest — Company · 4 mentions · first at 1:21:46
  Here love music, love worship music, but I absolutely love worship music. And so, our vehicle is the Roarfest. And so, the Roarfest was created, it's a 501c3. And what we do is…
• Speak Your Way to Cash — Company · 3 mentions · first at 1:06:44
  This driven and well-p paid mode, I was working as a lawyer. I started this company called Speak Your Way to Cash.
• Barnes & Noble — Company · 2 mentions · first at 5:46
  There's the link to go get a signed copy. It's just 10 bucks. if you go to Barnes & Noble, it cost $10 to get it, or you pay $10 here and then I signed it. So, it's it's it's…
• Northwestern Law — Company · 1 mention · first at 1:03:19
  Passionate about it. I was very driven to get it done. So I go to law school, graduated from Northwestern Law, and I end up working at my dream job. It was the job that I've…
• Hangar 22 — Company · 1 mention · first at 1:17:40
  Exactly. Wow. She's phenomenal. So, I'm excited to see what she does with her charity, Hangar 22.
• Power Over Predator — Company · 1 mention · first at 1:23:55
  Love what you're doing. we have these resources and we want to give them to you for free which is the power over predator which is they've helped over 80,000 different kids. So…
• ClickFunnels — Company · 1 mention · first at 1:42:54
  And from that I created the next one and the next one and I could never get to the I could never create ClickFunnels or create any other things until I had failed three or 4 hundred times because then I learned all the ways to not fail.
• Charisma Hacking — Company · 1 mention · first at 1:44:39
  Many of you actually know who I am, but my name's Call Jones. I'm the co-founder of a company called Charisma Hacking.
• The Strangest Secret — Company · 1 mention · first at 2:01:07
  I was going to tell it in more detail during the VIP session, but, Earl Nangel, wrote a record called The Strangest Secret. Any heard The Strangest Secret before? He wrote this…
• Atlas — Company · 1 mention
• Kirkland & Ellis — Company · 1 mention

Products & tech

• Self-Persuasion Master Class — Product · 10 mentions · first at 18:42
  November 20th. We're doing a first ever, it's going to be a half-day event called the self-persuasion master class where we're going to go deep where you basically you show up…
• Driven 67 — Product · 8 mentions · first at 54:40
• Focus Blocks — Product · 5 mentions · first at 57:12
• Driven 67 App — Product · 4 mentions · first at 2:02:44
  To actually be successful? on the backs of that we're give you guys access to the driven 67 app u which then will give you guys the building and we're going to start running towards the goal.
• 1357 Club — Product · 1 mention · first at 56:24
  Take over the world. So, you'll watch the video first, then after that, you can jump into something called the 1357 Club. How many you guys know what the 1357 club is? Any of…
• AI Invisible Counsel — Product · 1 mention · first at 2:14:52
  And plug it into the app and you have access to that 24 hours a day and you get 247 access to your own AI invisible counsel where Napoleon Hill, Earl Nightingale, Elsie Lincoln…
• Earl Nightingale's Estate — Product · 1 mention
• Legacy Edition (of Success Magazine) — Product · 1 mention

Concepts & topics

• Self-Persuasion — Concept · 21 mentions · first at 18:07
• Charisma — Concept · 10 mentions · first at 20:42
• Subconscious Identity Osmosis — Concept · 4 mentions · first at 36:54
  The way that they think. And this phrase that we came up with is what Russell does is subconscious identity osmosis. He finds a person he wants to be like. He immerses himself…
• Unique Selling Power — Concept · 3 mentions · first at 1:11:41
  You need to find what we are calling your unique selling power. And one of the things that I love about unique selling power is we all have one.
• Reality Distortion Field — Concept · 2 mentions · first at 22:00
  Things that we have seen is something that people used to say about Steve Jobs and it's called the reality distortion field. When people are in proximity to Russell, the closer…
• Proximity to Pace — Concept · 2 mentions · first at 23:16
  Russell for his expertise, but even more than that, we realized that people are paying Russell for proximity to pace.
• Funnel Hacking — Concept · 2 mentions · first at 25:21
  So, I know you guys all know and love Russell like I do. how many of you guys know what funnel hacking is? Yeah, if so, write funnel hacking in the chat.
• New Thought Movement — Concept · 1 mention · first at 7:53
  Reading them and like all of a sudden like huh I could change my life and like and so it began what's called the new thought movement. It shifted people into understanding like…
• Funnel Years — Concept · 1 mention · first at 58:14
  How much stuff I get done and our team gets done in a day. It's like we call them funnel years. Like most people get done in a year what we get done in a two or three days…
• Body Doubling — Concept · 1 mention · first at 58:46
  And there's a really cool concept we'll go deep into during self-persuasion called body doubling where you're actually seeing all these other people doing the same thing. So as…
• Five S's Framework — Concept · 1 mention
• Identity Hacking — Concept · 1 mention
• Stand (Students Taking Action for a New Destiny) — Concept · 1 mention

Places & events

• Rhode Island — Place · 1 mention · first at 45:11
  Huge book. he was actually running a hotel. He had a hotel in Rhode Island and he went out to Nebraska to start up another hotel there and he went back to I think Rhode Island…
• Nebraska — Place · 1 mention · first at 45:14
  Was actually running a hotel. He had a hotel in Rhode Island and he went out to Nebraska to start up another hotel there and he went back to I think Rhode Island for on a…
• White House — Place · 1 mention · first at 1:24:06
  Collaboration that's starting to take place in transform we've actually submitted it to the white house already.
• Boise — Place · 1 mention

Sponsors

• Driven 67 — Sponsor · 8 mentions · first at 54:40
  Representation is like 75 hard. You guys have done 75 hard or seen it. We're doing something called the driven 67.
• Focus Blocks — Sponsor · 5 mentions · first at 57:12
  So you knock that off and that gets your reading done for the day. Then you move over to what's called focus blocks. And this is something I'm really proud and really excited…
• Secretsuccess.com — Sponsor · 4 mentions · first at 4:41
  To be part of that. If you're not a VIP yet, there's a link to upgrade to secretsuccess.com/VIP now if you want to upgrade to VIP. But that's that's the party that's happening…
• Speak Your Way to Cash — Sponsor · 3 mentions · first at 1:06:44
  This driven and well-p paid mode, I was working as a lawyer. I started this company called Speak Your Way to Cash.
• VIP Upgrade — Sponsor · 2 mentions · first at 3:15
  You guys today. and then for a lot of you guys, we did have a VIP upgrade. How many you guys are my VIPs? If you're a VIP, wave your hand around. I want to see your faces.…
• Barnes & Noble — Sponsor · 2 mentions · first at 5:46
  There's the link to go get a signed copy. It's just 10 bucks. if you go to Barnes & Noble, it cost $10 to get it, or you pay $10 here and then I signed it. So, it's it's it's…
• Roarfest.com — Sponsor · 2 mentions · first at 1:25:30
  Yeah, thank you so much. So go to the roarfest.com and it's donate. I do believe they have the link. If not I can post it in there but in there you can do a onetime donation. You can do a monthly donation and I truly believe in the.
• Charisma Hacking — Sponsor · 1 mention · first at 1:44:39
  Many of you actually know who I am, but my name's Call Jones. I'm the co-founder of a company called Charisma Hacking.

Full transcript with timestamps

0:00 camera so we can see those beautiful faces. And once you do that, help me welcome to the stage the man, the myth, the legend, Mr. Russell Brunson. Hey. Hey. What's going on everybody? How are you all doing? I got to zoom all everyone's faces. About half your faces are on. If you guys can turn your cameras on, I'd love to see you. It'll make this so much more fun so I'm not just talking to a camera. Um and uh first off, thank you guys for being here. I'm excited for the next I don't know two hours or so. Um, partially because first off, the fact that any of you guys would show up to watch me sign magazines is like it means a lot to me.

0:34 So, thank you. Number two, I'm curious if my hand's gonna cramp up and halfway through I'm gonna like signing with my mouth. I don't even know. But more so, um, I've got a fun day planned for you guys. Uh, we got some really fun stories we're going to share. We got some things some people here to come teach you some cool things. And so, uh, this is going to be I think this will be a really special day. And I'm just honored that you guys would want to show up and hang out with me, uh, you know, for this big day, which is pretty exciting for me.

0:54 I'm not going to lie. I've been um uh a fan of Success Magazine for a long time. I tried to buy the company a couple years ago and I didn't get it. Um and a little while ago they messaged me and asked if I would be interested in being on the cover uh this month and I was like what's it about? And they said well it's our legacy cover and this is we're talking about the legacy of success over the years and over the decades. I was like this is my dream. Like I love Success Magazine but I don't think most people know the history of it. Like I'm mildly obsessed with the history of it as you will see. I'm going to show you guys a bunch of like the the first editions. I'm going to show you guys uh stuff about the company. I'm going to teach you guys about why you should care about Success Magazine, why it was such an important role in American history, in personal development, in like the world we all live in today. Um, and so

1:34 I'm also going to show you guys the actual first edition. I say actual because I thought I had a first edition. I paid a lot of money for what I thought was the first edition um, man, two years ago. And I was very proud of it. I was like, it was under glass. It was like, no one can touch this thing. And then uh like a month and a half ago um as you guys will have a chance to meet her later on today um Miss United States posted on her Instagram her holding a first edition copy of Success Magazine. I looked at it and you'll see they looked very similar. But then the one it it it the one difference was in the corner it said it said October and the one I had said December. I was like well October is before December. I'm like what is that? And so uh I had a chance to message her, get to know her. She showed me videos of it. I was like this is insane. the entire internet. If you Google the first edition of Success

2:18 Magazine, it was believed it was December 1897 and all of a sudden in October 1897 popped up on the scene and uh and so I had to negotiate back and forth and I end up spending probably more money than I should to acquire that. But all the money is going to a really good charity and uh she's going to come on later on today talk about her and her charity and what she's doing. Uh actually is helping save kids from uh from trafficking and slavery and it's it's a really special mission and so I was willing to invest it because number one I wanted it bad. Number two it also the money is all going to helping kids which is really cool. So, uh, she'll be on later on today. I've got some special guests. Um, uh, actually one of the granddaughter of the founder, Success Magazine, is going to be have a chance to meet her today, which is so exciting.

2:55 Uh, in studio audience, I've got, uh, two people are here this week working with me. Um, Ashley Kirkwood and MCL Jones who are in town. And so, they're going to also be coming on stage sharing some cool things. That way, you're not just watching me sign for two hours. I want to make this a party, have some fun. It's going to be it's going to be a great time. Uh, and we got some got some some prizes, some cool things we'll show you guys today. Um, and then for a lot of you guys, you know, um, we did have a VIP upgrade. How many you guys are my VIPs? If you're a VIP, wave your hand around. I want to see your faces. What's up, VIPs? So, VIPs, I've got two cool gifts for you. I'll tell you. Number actually three cool gifts. Um, gift number one is um, Orson Sweat Martin's granddaughter wrote a book called Out of the Ashes, and she sent us there's only 250 copies left in this world, and she sent them all to us. And so, the first

3:34 250 you guys who upgraded to VIP, you will also be getting this along with your signed magazine. So, this is a really cool gift teaching about Orson Sweat Martin's life and you'll have a chance to learn more about him today. Uh, number two is when we're done with the book signing, which my guess is we're probably 90 minutes to two hours. I've never signed a thousand things. I don't know how long it's going to take, how long my hand will go. Um, but about 90 minutes, two hours. And then when that's done, we have a special VIP session. And uh, and for those of you who VIPs, I want to make you be part of that because it's going to be insane because um, some of you guys know Earl Nightingale. If you don't, I'll be tell we'll be telling stories about Earl, but Earl was the voice of personal development for a decade. uh he was on the radio everywhere across the world and um there's so many cool stories. But

4:12 recently I had a chance to actually buy his estate um from his wife and she's going to be coming on also as well during the VIP session and we're going to be uh unboxing it's been sitting here in my office for two months. I am the worst person in the world at keeping secrets and it's been sitting here with all of Earl's stuff like his files, his his like a whole bunch of cool stuff. So we're going to unbox that together and she's going to come and tell a bunch of stories about Earl Night as well. So that's our VIP session that'll be happening uh probably like two hours from now. So, if you're VIP, congratulations. Uh, you have a chance to be part of that. If you're not a VIP yet, there's a link to upgrade to secretsuccess.com/VIP now if you want to upgrade to VIP. But that's that's the party that's happening today. So, um, I'm blocked out about three hours, three and a half hours my of my time to do here. So, that's kind

4:50 of like what'll be happening. First two hours of book signing with all our special guests and then the VIP hour will be uh talking about Earl Nightingale. You guys will see literally millions of dollars of stuff from his estates. Some of it's never been seen before. Some really cool like artifacts. Um, and I'm excited to share those things with you guys as well. So, that's kind of the game plan for today. Does that sound like fun? You guys all in on that? If you are, type I'm all in in the comments. I want to make sure that sounds like the party you signed up for today. Okay. It should be fun. Again, I think you're going to learn some stuff.

5:17 Uh, you're also going to just be entertained and it it should be it should be really cool. So, uh, I'm really looking forward to that. Um, to begin with, I just wanted to tell a couple stories about Success Magazine so you guys have some context for the day and why I was so honored and so excited to be part of the Legacy Edition. Uh, when you get your signed copy, for those of you guys who got signed copies, um, and I'm only signing a thousand. I think we have I think it's like 800 or 850 we've got sold right now. If you don't have a signed copy and you want one, um, there's only a thousand total. So, there's the link to go get a signed copy. It's just 10 bucks. Like, if you go to Barnes & Noble, it cost $10 to get it, uh, or you pay $10 here and then I signed it. So, it's it's it's kind of cool. So, if you want a signed copy, you don't have one yet, there's the link, uh, right there, success.com/sign. I'll

5:56 keep that up most of the time so that if you if you're watching, it's like, "All right, fine, Russell. I'll get a signed copy." um then you can then you can go get one. Uh and if you want two or three of your family, you can do that as well. So um all right. Um so with that said, I'm gonna talk about I want to tell you guys some stories about Success Magazine. And again, in uh in probably 15 20 minutes from now or 30 minutes, I can't remember the timeline. Um we're actually going to have uh Orson Martin's granddaughter come on and tell some stories. So I want to ruin all the stories, but um I do want to just explain why Success Magazine is so important. Most people nowadays don't know and they don't understand. If you look at America back in the the late 1800s, right, um people weren't thinking about success and how to be more successful. Like that wasn't a thing, right? Like the world was completely

6:36 different back then. And uh there was a guy actually in England who wrote a book named Samuel Smiles. It was the first book ever written on personal development. It was called self-help. And he wrote this book in the mid 1850s and uh and then in England it was kind of big, but that was kind of it kind of fizzled out and that was the end of it. Uh but somehow one of those books got its way to America and there was this young man named Orson Sweat Martin who who in his attic I believe he found the book he read it and he was already a successful business person but he was like I want to do this I want to teach these principles to other people and so he started working on um on a whole bunch of things. I'm not going to ruin this story because uh I want I want to ask the his granddaughter to tell the story uh later on today. But he eventually wrote his first book. Uh I've got a first edition of it right here.

7:15 It's called uh Pushing to the Front. And there's an insanely cool story about this. So do not miss that part. We're coming up. We're going to tell this story. Uh this is one of my favorite stories in the world. But he he ends up writing this book and shortly afterwards he launches a magazine called uh Success Magazine. And he publishes this magazine and it's the first time uh like distribution across the country of of United States of America where people are talking about the fact that you can think and you can change your life. Now for all of us like of course you can change your mindset. Back then that was not a thing. No one was talking about nobody. There's no Instagram or Tik Tok or anything, right? people just lived the life and all of a sudden these magazines start coming and people start reading them and like all of a sudden like huh I could change my life and like and so it began what's called the new

7:55 thought movement. It shifted people into understanding like this is how our brains can work and how it can we can change things in our life like we're not just um uh you know based on the circumstances of our life. It's not where we're stuck at. Instead like we can change our life by learning how to control and change our thoughts, right? And then on the back side of Success Magazine, this distribution channel started going out across the country and then all these other authors started popping up. Uh names you've probably heard of like Napoleon Hill and other ones like if it wasn't for Success Magazine, Napoleon Hill wouldn't have had a chance the ability to push his message out to the world and and all these other great authors and and all these ideas. But it began with this one man who started a magazine that literally changed the world. Um and most people don't know about him. So we're

8:31 excited to tell uh the stories about him so you guys get to know him better. Um but it's just uh one of my favorite stories. Um, and so when uh when we launched the very first edition, again, I thought the first edition was the December 1897. Uh, here's so this is what uh I thought was the first edition. There's videos of me saying this is the first edition ever. Um, until a month and a half when I found out it wasn't, but it's really cool. On the on the front cover, there's Abraham Lincoln here, which is really cool. Um, and then again, like I said, magically it popped up on Instagram. One of my friends sent to me. He's like, he's like, "Hey, someone else has got same magazine as you." I looked I'm like, "Oh, cool.

9:02 There's someone else with first edition success." Cuz it looks the same, right? Yes. It's like this looks like the same magazine. That's what I thought, right? But then top right left hand corner it says October. I was like this says December. This is October. What is it? And it's got Lincoln on both of them. And so I uh had to go figure it out. And so um I don't know. I don't think anyone knows exactly what happened, but based on like reading this and understanding it, my belief is that they published the October issue and if you launch a new magazine, you probably don't have that many subscribers. You know what I Like I watched my how many you guys launched a membership site or you know somebody that they month one you get three members like my guess is they published this went out there and there probably wasn't big distribution and uh and that again who maybe there's a November issue

9:43 that someday shows up. If you have one please let me know like I want it bad but I think that they took time to re to regroup redo the magazine work on distribution for 30 60 days and then this became the official launch. Um and so this is like a pre-issue. Uh but again same cover different articles but a lot of articles were actually same. the link and article from this one is also in this one and stuff like that. Oh, by the way, for all of our VIPs, we did scan, uh, the first edition for you. And so, uh, I believe that's in the members area somewhere. Anyway, we'll make sure you guys get as well so you can actually read the first edition and I Yeah, so that's kind of that's kind of one of the other cool gifts. Um, and, um, I want to tell you guys a really cool story about Orson Martin. So, launches it in in 1897. He then starts running the magazine through the 1800s.

10:25 Uh, for a while it was a monthly magazine and then it switched to a weekly magazine. So, they published every single week for a year and then it switched back to a monthly. Um, I've colle I've been collecting all of the You probably can't see these very well, but I've been collecting every single issue from the 1800s. Uh, here's a whole bunch of them right here. And I'm trying to get more and more and more of them. And I've got all I think I'm missing all but like three or four issues uh that I'm missing from the early 1800s. Uh, and when I have that all done, we'll have a complete set, which is going to be insanely cool. Um, but he ran through 1800s, ran through 1900s, and then uh in the mid 1900s, Success Magazine actually went bankrupt. like it actually fell apart. And um I want you to put yourself in this in in Orson Sweat Martin situation, right? Um like you you have this business, you build it up, you're

11:08 teaching people how to be successful. The name of your company is literally the success company, right? Your magazine is called success. You teach about success like like in theory, you should be the most successful human on the planet, right? He goes out there and he does what most people are not willing to do. He risks his time, his energy, his money, his talents, his efforts to get his message out into the world. And then what happens? Okay, over time it gets harder and harder. They end up going to New York. They get this huge building. The building is still downtown New York. I have not been there yet. Uh Justin Benton and I were talking about what if we did an event there at the actual place where Success Magazine happened. Um but they had this uh they had this uh this building. Uh and I have a picture of I don't know if you can zoom in on this. This is a postcard I found um from the actual the actual uh

11:49 um building where the success magazine is being published. And right here on the left hand side is Orson Sweat Martin. This is all the people you see in them. Like I love the romance of what printing was like back in the 1800s. Everyone's wearing suits and they're all dressed up. They got their typewriters, their whole thing. Um I actually had this and one of my designers, Rob Cicas, he went and built out this painting. I don't if you guys can see this. This is the painting version of it. He blew it up really big. Uh and then he put Orson Sweat Martin quotes all over it. Uh but this is like from the success building where they were building and publishing this magazine. They were putting it out there. Um, I was able to find during my collecting uh almost like a yearbook. I'm show over here. Maybe this camera work. This is like a yearbook of Success Magazine I found back in the day. Um, I'll pull it

12:30 out of here while they're getting the camera working. Does that over the shoulder work?

12:36 Okay. So, it's like a yearbook basically of like the build. So, there's the building in downtown New York where Success was published. Um, it has like all the the actual PE pictures of them uh doing it. It's got like the roster of who all the employees were. Like anyway, this is one of the coolest things I found. It's just insane. Um, and so, uh, that's what's happening. They're building this magazine. They're trying to change the world. They're having tons of success. People are becoming more successful because of their sacrifice.

13:01 Um, and as it got bigger and bigger, uh, as often happens, sometimes you grow your company, you grow too fast, things happen, and you get into financial problems. And they end up getting in some financial problems. If I can figure out how to close. There we go. uh gets some financial problems and eventually has to declare bankruptcy and they shut down success magazine. Now imagine yourself, you launch his company about being successful and now you failed in front of the entire nation on a huge platform, right? You think people were like, "Oh, it's okay. He tried really hard." No. People even then are as mean as they are today on social media. Everyone loves the hero story.

13:35 They like seeing the hero story, but all people love to watch the hero fall. And so Orson Swart falls, right? And most people that would destroy them. Like there were people writing magazine articles, newspaper articles everywhere talking about, "Oh, the guy who wrote success magazines not successful. The whole thing's a scam. The whole thing is a sham, right? Like I don't know about you, but I would want to crawl under a hole and just hide, right? But not this guy. This guy's again one of my favorite characters in American history."

13:56 Instead, what he does, he comes back and he spends a couple years. He writes a whole bunch of books. He's still doing his thing, still his thing, and eventually raises enough money to buy the company back out of bankruptcy and relaunches success magazine again like four or five years later and then runs it from then till the day that he dies. Uh, builds it bigger than ever was at his peak and and comes back and like has this hero redemption story. And it's just like I love this guy. Like everything about him, how he thinks, how he acts, how he like he performs is insane. And so, um, again, I just want to share this with you guys so you understand like the legacy and the heritage of where success. Again, I'm on the I'm on the the issue that's the the legacy issue because, um, I was like telling these guys all the stories like you guys know the stories about your magazine. You understand why this is so

14:37 exciting. You're like why I'm freaking out about this and it's just an honor for me and I want to thank the whole success team for allowing me to be on first off to be a part of it at all especially for this issue. And so in the in the magazine you see I have I tell some stories about about the the founding success and how it all worked and all those kind of things. And so when you get your signed copy, uh it'll be cool. You'll have a chance to to see all those things. And um but yeah, so that's some of the history of success.

14:58 Again, there's more stories. U I can't wait to um with um with his granddaughter here in a little bit to tell some of the stories you guys have or some stories about like uh that first book pushing to the front because the story behind that again one of my favorites and it'll show you the character of this man who built this company, who changed the world. Um and so anyway, so there's some success stuff. Are you guys all uh into success now? You're like, "This is actually really cool. this is like the best thing ever. If so, I hope I hope you guys are getting excited. Uh because um again, this is my favorite stuff to geek out about. Um okay. Uh I think the game plan, this is a weird event. Normally events are very structured. This one's like I don't know exactly how this is all going to play out today. So it's g all the speakers are kind of on hold till I'm like ready for you. So uh it'll

15:39 be it'll be a fun day. It be organic going through everything. Um I don't think anything else I wanted to to share with you guys before we before I start signing some stuff. Um, oh yeah, there's one more thing. Okay, one more thing I'll talk about. Um, and this is, uh, it's interesting like most of the people in my world don't know what I do. Like, uh, I'm very introverted in real life. Uh, sometimes they see me on the internet and they'll come up to me at church and like, hey, you're really quiet and shy over here and then I see you on the internet like hanging out with Tony Robbins doing these crazy things and you're on stage.

16:10 Like there's kind of a disconnect a lot of times. Um, but obviously with Success Mag, a lot of people that I know have seen it like the news stands, they're like, "Wait, they call me like, uh, I just saw you on a on a magazine at the airport. What like what is this?" And uh, and a lot of people like me ask like, "How like you're on the cover success magazine. How do you how do you become successful? Like what does that look like?" And it's not something I've I've really talked a lot about. Okay, if all you guys who do follow me, like I talk about business and marketing and sales and funnels and and one to many selling and driving traffic. Like the world I've been in the last 25 years has been teaching and educating entrepreneurs in how to grow businesses.

16:41 Um, and in that process, we helped a lot of people become successful, we never really talked about like actual success principles, like what what is success? And so, um, it's interesting over the last, uh, and the last four or five months since I knew this was coming out, I've been working on putting together an event to teach people how to be actually successful. Or you could take any any goal like if you want to be an athlete, you want to be a state champion, you want to be a national champion, if you want to start a business, you want to trade stocks, you want to be in a relationship, like whatever your your goal is, like what would be the process to plug in to be able to hit that with with uh with certainty, right? And it's been really fun. And what's interesting is is we've reverse engineered the whole process. Um uh we found that like the stuff that the stuff that I do when I teach entrepreneurs how to sell and

17:25 persuade people right like we do big events as you guys know where uh first off like I'll speak in front of 500 a thousand 10,000 people we'll persuade people to change life persuade them to run to the back room to buy a course or buy a training or a mastermind or somebody and so we're really good at persuasion if you've been to my selling online event for three days we teach how to persuade other people and so we was going through all this I'm like what's the big secret what's the big aha and I was actually working with McCall and Tanner Jones deep on this and one day they had this epiphy like you know what you actually do that's interesting like you're so good at persuading other people but the reason why you're actually successful is the thing that you're better at than persuading other people is you're insanely good at persuading yourself how do you persuade yourself to hit your goals how you

18:03 persuade yourself to change how you persuade yourself to break your false beliefs and she's like what you're a master at is self-persuasion I was like oh self-persuasion that's such an interesting idea and then we started looking back at all the elements of like how we actually persuade humans to to buy stuff to run and they were like, "How does this similar to how you persuade yourself?" And they're like the crossover is like 100%. Like framework by framework, it's insane. And so, um, what all the VIPs may or may not know when you sign up for it, when you join the VIP, obviously you're getting, um, you know, uh, the Earl Nightingale VIP session tonight.

18:34 But the other thing is in two weeks from now, we're doing an event and I want to make sure I have the right date. It's on November 20th. We're doing a first ever, it's going to be a half-day event called the self-persuasion master class where we're going to go deep where you basically you show up with any goal you want and you plug it into this process and we'll take you through and we'll uh install these self-persuasion beliefs into yourself and so that way you can uh hit your goals with with certainty. It's going to be so much fun. It's first time I've ever taught this publicly. Uh but all of our VIPs, you already have a ticket to that. So, congratulations.

19:01 Make sure you have it on your calendar. Do not miss it. It's going to be insane. Again, what I say the date was November uh November 20th is going to be a day. It's a half day uh event. and uh show up with your biggest dreams and uh then my job is to help you guys to learn how to persuade yourself to actually achieve and go after those goals and actually hit them. So that's gonna be really cool. If you're not a VIP yet, get another another perk of being a VIP. This is like the cheapest VIP ticket we've ever sold, too. So like if you want to get into a half day event for almost nothing, like make sure you're VIP, then you come to the Earl Nightingale party today, too, as well, which will be fun. Okay, I think I'm going to sign some magazines because I've I've I don't know how long it's going to take. Um I'm gonna sign a couple. I'll tell a couple more stories, then we're going to bring our first

19:37 guest on after that. I think is a good that sounds like a good game plan. Um, okay. Has anyone here ever signed more than more than one or two things at a at a time? I'm a little bit nervous. Um, and also the magazines are glossy, so we had to find the right markers or won't like actually rub off. So, that's kind of the that's kind of game plan. I wonder if there's anything um anything specific I can I can tell you guys. Well, okay. I'm actually I think Hey, ML, you think you're you're close to ready? I might do this. Okay, I'm gonna do this because I don't know how to sign and talk at the same time.

20:11 So, what I'm going to do is I'm going to bring um our first guest up guest up while I'm kind of going through and signing these uh to talk about this. So, again, uh those you guys who don't know MCL Jones yet, she's someone um who I just have I'm probably her biggest fan. Maybe her husband's a bigger fan, but uh I've been working with her and her husband so much for the last like four or five months. Like they he come to Boyisey like a week or two at a time working these really fun projects together and exciting. And one of the projects is the self-persuasion uh training we're doing. Um if you haven't heard McCall speak yet, uh she teaches people how to uh how to find out their their own charisma and how to like use that to be able to persuade and to help people that you've been called to serve.

20:47 Uh but today I was like, "Hey, you've been deep in this with me for the last like two or three months talking about self-persuasion, how it works, and like you've been deep into it. Uh would you be willing to come and spend, you know, 15 to 10 15 minutes or so talking about some of the principles so people can get a sneak peek of what we're going to be doing during the self persuasion master class?" And she happens to be in the office this week. She's like, "Yes, I would love to." So, um, while I'm signing some some magazines, we all put our hands together and have Micoll Jones come on stage.

21:10 Yay. So fun. Thank you. Thank you. Of course. Okay. I am so excited. This is going to be amazing. Uh, so for context, for the last four months, like Russell said, my husband and I have had just the absolute privilege. It's been so much fun to spend so much time with Russell. We, like Russell said, we come up for a couple weeks at a time and with a lot of the types of projects that we're doing together, uh, all three of us are at the office until late hours and, uh, we spent a lot a lot of time together. Um, the coolest thing that we've been able to witness, I've been in Russell's world for about five years.

21:49 Uh, but seeing everything so up close has been so fun. And one of the main things that we have seen uh is something that people used to say about Steve Jobs and it's called the reality distortion field. When people are in proximity to Russell, the closer they get to him, this crazy thing happens where all of a sudden they start to think bigger and they think that bigger things are possible and reality just kind of distorts. And I like to look at everything that he does and kind of break down what's happening so maybe I can steal those things. Uh so we started to really break down what was happening when this reality distortion field was was happening to every single person who came into the office. We felt that every single time we came up to Boyisey we would move faster and we'd dream bigger and do all this stuff and then we'd go home and we'd feel like the lack of something and we kept trying to see what

22:42 this was. We also have been here so much that we've seen all different levels of clients experience this exact same thing. whether they were just starting out all of a sudden they felt like they could do more or they were paying him gajillions of dollars they would come and uh they also felt like they could do more they could move faster all of these things. Um, so we started to break down, like I said, why this was happening and all of these people who were paying Russell. Uh, what we realized is that so many people, yes, they obviously pay Russell for his expertise, but even more than that, we realized that people are paying Russell for proximity to pace.

23:19 What we mean by proximity to pace is it feels like the closer you get to Russell, the faster you go. I don't know if you guys Has anybody ever run a marathon? I sure haven't. But if any of you run a marathon, you can say yes in the chat. Did you know that when you run a marathon, you can hire a professional marathon runner? Yes, Suzanne has. Jay-Z has. Amazing. You can hire a professional marathon runner to be a pacer for you. Now, the pacers job is to make sure that you finish the marathon in the time that you want to finish the marathon. They time themselves and they get really, really good at closing that window of making sure they finish the marathon in that time. And then you just run next to them. You just make sure that you keep up with them. And what we realized is that all of these people that were paying him for proximity to pace, they were essentially paying him to be their marathon pacer. What we saw

24:18 is in the last 67 days, Russell has done so much more than everybody else around him. He has seven figure launches. He's launched a seven-figure agency, uh, a sevenfigure software launch. He's had a sevenfigure coaching launch. And he's written the outline of his new book. It's been this crazy thing to witness. So, we started to say why, right? Why? And how? And how could obviously we steal these things for ourselves. Yeah. if we also want to get more done and we want to steal all Russell's secrets. I want you guys to write yes in the chat.

24:47 Yes. Yes. We want to steal all of the things. So, like Russell said, the main thing that we found is that he has mastered the art of self-persuasion. Russell can get himself to do anything. And while other people hesitate and they get stuck in analysis paralysis, he's able to move through the resistance and move through all of these different things to make sure that he can get things done faster and he can make himself do whatever he wants. So, as we were breaking down how he does this, uh, we saw something that was really cool.

25:17 So, I know you guys all know and love Russell like I do. Uh, how many of you guys know what funnel hacking is? Yeah, if so, write funnel hacking in the chat. I know our identity in Russell's community is we are funnel hackers, but do you actually know what it means to funnel hack? Yeah, this is a principle that is very core to Russell's business. It means you look at somebody who is successful, who has a successful business or a successful funnel. You map out what makes them successful and then you say, "Oh, I'm going to also do those things." What we saw is that not only does Russell funnel hack, but he also identity hacks. Yeah, this hacking principle is something that he does that is core to who he is. The reason why he doesn't stop and stay in analysis paralysis is because he looks for people who have already done the thing that he has done and then he uses this framework that we've extracted called the five

26:13 S's. Those both look like fives, but that's okay. The five S's to take what they are doing and to do whatever he wants to do in the time frame that he wants to do it. And he's able to steal other people's success. If we want to steal Russell's success, I want you to write steal in the chat. We're gonna pretend like he's not signing things over here. We're going to steal all of his things and all of his secrets. So, these are the things that he looks at to make sure that he can identity hack. Yeah. That he can use the self-persuasion to go faster than anybody on the planet. So, the very first thing he does is he looks at the steps. I want you guys to say steps in the chat.

26:54 He finds somebody who has accomplished the thing that he wants to do. Yeah, we can call these Yodas. I want you to write Yoda in the chat. He finds somebody who's accomplished the thing that he wants to do. And the very first thing he does is he says, "What steps did they take? What steps did they take to accomplish the thing that I want to accomplish?" So now he'll never get stuck in analysis paralysis because all of a sudden he has a map. Yeah, he has a map. Yeah. If we're clear on steps, right? Yes. in the chat.

27:24 Once he maps out the steps that somebody has taken, the second thing that he does is he looks at stuff. He says, "Okay, now I have the map, but what things do they physically have? Resources, different things that he needs to gather." He says, "What stuff do they have that I need to gather?" Yeah, maybe things that I need to invest in, maybe things that I need to build. He looks at all of these things and he says, "Okay, if I have this and I have this, I now can move very quickly." Yeah. So, I want you guys to write stuff in the chat. So, first step, second stuff. What resources do they have that I don't have? The third thing that he does is he looks at these Yodas. He looks at this big thing he wants to accomplish and he looks at himself.

28:15 He says, "Who do I need to become in order to achieve this thing? What rules or guidelines do I need to put in place for myself to make sure that I can accomplish this thing?" Right? If it's somebody who has lost weight and he wants to lose weight, does he have to adopt the self thing of I now need to become a person who doesn't eat cake pops, which would be the most devastating thing ever because they're his favorite, right? Whatever it is, it's do I need to become a person who does this or doesn't do this? What rules do I need to create for myself? Yeah, if this makes sense, I want you to write what in the chat what the fourth one after he says, who do I need to become? The fourth S is staff.

29:05 Russell looks at these people, these Yodas who've accomplished the thing that he wants to accomplish and he says, "Okay, who are the people that he has or they have around them that help move them faster that help with either delegation or partnership or different things like that to make sure that he can accomplish the thing that he wants to accomplish?" Yeah. So, first he looks at the steps. He says, "Okay, they've done it, so I can do it as long as I follow these steps." Next, he looks at the stuff. He says, "Okay, what stuff or resources do they have that I need to gather?" Next, it's self. Who do I need to be to make sure that I'm going to accomplish this goal? Fourth is staff.

29:42 So, who are the people around me? And then number five is my favorite, speed. Every single thing that Russell does after he looks at all of this stuff and he says, "Okay, they've done it. I want to do what they've done. I'm going to make sure that I funnel hack it." Here's where he puts a special sauce on it and he literally says, "Okay, if they did this in two years, how can I do it in six months? If they did this in 60 days, how can I do it in three days?" He starts to look at everything that he's gathered so far and he starts to cut things. He starts to optimize things and he just has his brain on how can I go so much faster. Yeah. So, if this is making sense, right, steps when we get here.

30:27 Yeah. You're going to find your Yoda. Sorry. Write Yoda in the chat. So, it's kind of step zero. Yeah. Yoda. We're going to find somebody who's already accomplished the thing that we want to accomplish. Yeah. Because we're going to steal these secrets for ourselves. First, once we found this Yoda, we're going to look at the steps they've taken. Yeah. The steps they've taken. Even just really high level. Yeah. If you with me, write steps. Steps in the chat. Then we're going to look at this Yoda. We're going to gather the stuff.

30:50 We're going to say, "Oh, they have these resources. I don't have those resources." Yeah. if they have a coach or if they are an Olympic swimmer and I want to swim and they have access to an Olympic size pool and I only have access to this kind of pool. Oh, I'm going to need to go and get those resources because it's made it easier for them. Yeah. Then self. Who I need to become? Write self in the chat. Self. What identities do I need to adopt? Fourth is staff. Who are the people I need to surround myself with? And then fifth is speed.

31:24 Yeah. Now, there's one more secret to Russell's success. Yeah. If you feel very confident we can accomplish all five S's, I want you to write, "Yay!" in the chat, you feeling super hot about this. The final thing that Russell does, it's one of my very favorite things about him is we have realized he has no batters box. This is a h or a phrase that my husband came up with um of Russell has no batters box. In baseball, there's a batter's box where somebody is up at bat and then there's always somebody in the queue getting ready to go, right? So, they go from the dugout, which they're sitting there and they're watching the game. Then, when they're getting ready to go up to bat, they go into the batters box and they prep. And then finally, when they're actually in the game, they go up to, you know, hit the ball and be the batter. What Russell does is he goes as fast as possible from idea to action. There is no batters box.

32:17 There is no in between where he sits and says, "Yeah, that's something that I should do. Maybe I should do it this way. Maybe I should do it that way." Because he's already done his homework and he's already done his five S's. He doesn't think about it anymore. He just moves. Yeah. For example, when Russell hired me and my husband, he was in a room with Katherine Jones who was walking him through different things that we had done for her. And before the min finished, before the meeting finished, he pulled up his phone and he said, "I need to hire you right now. Can you get to Boyisey tomorrow?" Katherine was like, he didn't even wait. We were in the middle of a meeting. It was crazy.

32:55 He moves so fast because he's already done all of his homework. Yes. If we feel confident that we can steal Russell's success, I want you to write steal in the chat. We're going to use our five S's. We are going to go faster. We are going to be able to persuade ourselves to do so many more things. We are going to feel confident moving forward without a batter's box because we already have the stuff we need to succeed. So, we don't need to analyze or hesitate or give into resistance or slow down anymore. Yes. Okay, friends. That's what I have for you today.

33:31 Happy Success Magazine. I will see you soon. Give a round of applause. Hey, real quick. Can I can I ask you one more question? Like I Okay, I'm putting it on the spot.

33:39 Um, how fun. Okay, so this is one of the biggest complaints people tell me about me because I'm like you should read this book and this book and this and like I and then I buy a lot of books and I read lot and I try to get everyone to read books. Yes. And everyone's like I'm so overwhelmed because I read this book and I read this one and I'm trying to apply this one and like nothing ever gets done and for like years I not know how to explain this. It was so frustrating because I'm like you guys if you just read the books it'll change your life.

33:59 Um but then most people get overwhelmed. How many you guys ever get overwhelmed because like I can't read all the books. Russell keeps talking about this and that and like I just how do I keep like what's the purpose? I'm trying to do something almost more distracting than and it wasn't until like it was like a week and a half two weeks ago as we're going through and I'm uh Micole and Tanner are like like drilling me on things and I'm getting all frustrated trying to like try to explain like from the depths of my soul like why it's so important for people reading these books.

34:23 What about this? What else? What about this? and then something came out from it and it and and it was amazing and I think that if we get people's perspective I think it'll be really cool because I think you'll start looking at the purpose behind books differently and uh and it leads into a lot of stuff we'll be talking about in two weeks at the self persuasion master class you want to explain that part of it

34:38 yes so it was so I'm going to be honest so we're friends and every time Russell has talked about old books uh I'm so happy for him and to be honest I'm like I I don't I don't get He's a busy guy. What's he reading all this stuff? Right. And he he kept talking to me and Tanner about, "Oh man, if I can just make people readers, they're going to grow so much more. They're going to grow so much faster. If I can just make them readers." And I was like, I mean, I read books. I don't I don't understand. I don't understand. Until he started to explain to us all these books from all these dead people,

35:16 the best people, the best people who he wanted to be like. And we started to question him more and more and more about what he was doing with these books. And the first phrase we came up with was like, "Oh, maybe he doesn't read books. Maybe he like does books." Like he maybe he's like creating these action plans from these books and taking them and doing things really quickly. And what we found is he was talking about Dan Kennedy. He Well, he's not here. He was talking about Dan Kennedy and how once he finds like a Yoda, right? Once he finds somebody who not only does he respect, but they have a piece of their identity that he wants to adopt, right, a trait or a skill that they have, the thing that he focuses all of his attention on is adopting the way that that person thinks. So, we started to say like, okay, how what do you mean by that? Like, how do you do that? How are you adopting the way that people think?

36:14 And he's like, well, it's it's this full immersion process. I'm not even necessarily looking for tactics. I'm just trying to adopt their thinking. It's kind of how like copywriters, if they want to speak in the voice of the person they're writing for, they will read everything they've ever written and listen to all of the different things that they've ever said to make sure they can write like them. Russell does that with with all these dead people and alive people. Dan Kennedy is still alive. Hey Dan,

36:40 we love Dan. We love Dan. Right. But any of these Yodas, any of these people that Russell wants to be like, he he does a full immersion into their content and into their books because he's trying to adopt the way that they think. And this phrase that we came up with is what Russell does is subconscious identity osmosis. He finds a person he wants to be like. He immerses himself fully in their world, in their content, which means he can read a chapter of this book and then read a chapter of this book the next day and a chapter of this book and it doesn't break the way that he thinks and it doesn't slow you down because it's all the subconscious identity osmosis. He's only trying to adopt the way that the author is thinking, right? It's just through osmosis, through being around it and fully immersing himself in this person's content.

37:27 This is the way that he actually adopts the traits of these people. It was so cool, Tanner. It was like late at night. We were It was like Tanner was so tired. It was the last like bit of genius he dropped.

37:39 He was so fried. He's like, "Wait a minute. So, you're not trying to learn the author's framework. You're trying to become the author."

37:44 Yeah. We're like, "Wait, you're trying to make people readers? No, you're not trying to make them readers.

37:48 You're trying to make them the author." Yeah. Was like, "Yes, exactly." Right. So all of the people that you recommend, it's so cool to see like So now guys, I'm into the old books. I've been converted.

38:00 She's on eBay competing against me now. Yeah. I like went over to the library now with new eyes and I was like, "Oh my gosh, it's so cool to see like now you look at anything that's on the stage or anytime Russell pulls out a book." What he's doing is he's really sharing part of his identity, right? He's sharing part of his identity and he's trying to map out the Yodas that you should have, right? the Yoda's that if you wanted to be like Russell, he's already curated this list of people and he's curated this list of content that's helped form his identity, right? That's helped form the way that he thinks and the way that he accomplishes all these things. So, if you want to be like Russell, read all the books that he recommends. And if you find other Yodas that you want to add to the mix that you think like, "Oh my gosh, they have a part of an identity that I want to adopt." It's all about

38:45 that subconscious identity osmosis, right? Because subconsciously, it's happening as you're reading their book. You're adopting their voice. You're adopting the way that they're thinking.

38:52 Yeah. When I first found Dan Kennedy, it was interesting because like, yes, there were things like like I went to Dan Kennedy for like here's a step-by-step process. But more so, I bought every one of his courses. I put them on my phone. I listen to him every day. And the reason is because Dan Kennedy was making way more money than me. And I was like, I have if I want to be successful like him, I have to think like him. And so, I'm not trying to like listen to these books or read him to like learn a specific topic. I'm trying to think like Dan Kennedy. Ty Orson Martin. Like, this guy lived in the 1800s. Like, he's never run an internet business. He doesn't know what the internet is. Why in the world would I be reading this? Is because I told you has a story about this guy. He is amazing. Like what he accomplished, what he did through the fire of like adversity, through everything. Like I need to learn how to

39:28 think like him if I'm going to be successful as I'm going through my ups and my downs and all sorts of stuff. Like like that's what I'm trying to do. And that's Yeah. And maybe it gives you permission of like I'm going to binge listen. I don't have to do anything from I'm just listening to listen and it's enjoyable and it's fun and like it makes you it changes who you are. It shifts your subconscious beliefs in a way that you can't through any other process. Well, the cool thing too is like with all the different people, it's like why do you need so many of them, right? But what we found is that what Russell does is he doesn't even say like I want to adopt the whole identity of this person.

39:57 Uh the two secrets that we found with the subconscious identity osmosis was immersion and curation. So first he curates, right? He says like okay like what part of this person's identity do I actually want to adopt, right? So it that's the only conscious part of making sure that you're curating their content, right? so that you can adopt a certain trait or a way that somebody thinks about a certain topic without having to be like I don't like everything about this person like I don't know if I want to osmosize with them fully like do I want to be fully immersed but because you curate so carefully he's able to go through and say like okay I want to be this like Dan Kennedy I want to be this like Napoleon Hill I want to be this like this person and then in that like full immersion he just dives in and says like okay what can I read that Dan Kennedy's on making money, right? If Dan wrote a book on relationships, like I

40:46 don't know if if Russell would fully immerse himself in that, right? But he's able to curate that and then like fully immerse himself. Isn't that cool?

40:53 So fun. So crazy. Awesome. Thank you, MC. Let's give a round of applause, everyone. Thank you for hanging out.

40:59 Um, so cool. All right, I got about 120 signs so far. So, that's not too bad. It's like a little less than I thought, less hard than I thought it was going to be. I'm going to keep cranking through. I got up to a thousand I get signed. If you already have your signed copy, we'll be mailing these out today or tomorrow and you'll get soon. Uh, if you don't have a signed copy yet, there's a link right there. Secrets.comsigned. It's literally $10, which if you go to Barnes & Noble, it's $10 and it's not signed. You go to secretsofsuccess.com/signed, it's $10 and it's signed. So, um, yeah, and there's only a thousand of them.

41:26 When they're gone, they're gone. So, if you don't have yours yet, go get it. Uh, which should be fun. Okay. Uh, I want to bring up our next special, guys. This person is coming in virtually, and this is what I'm really excited. I actually have not met her yet in person. I've not talked to her yet. Um, but I uh like through email and stuff we talked a little bit. Uh, so this will be a first time actually personally meeting her. I'm really excited. So she is someone um she's actually Orson Sweat Martin's I believe granddaughter great. I'm not sure. We'll find out here in a second.

41:49 Um, but I had posted something with Success Magazine telling Orson's uh story to the best of my recollection, the best that I could remember how it went. And then she had commented like I'm actually related and that a couple things you said were wrong. And I was like this is the coolest thing in the world. like there's somebody who knows like and uh and she was the one who wrote uh this book and again the top the first 250 um of those you guys who upgraded to VIP this book will be coming in with your magazine as well. So it's called out of the Ashes life story of Orson Sweat Martin uh by Wendy Martin.

42:17 I'm gonna [snorts] pronounce the last name wrong. We'll find out here in a second. So um I'm so excited to meet her and have her come on and tell us some stories about Orson. So uh Wendy, are you are you there somewhere?

42:27 I'm here. Hey, how's it going? Hi. There's so much energy on that stage. Holy cow.

42:33 I know. We got to keep everyone excited at home. No, I know, right? I hope I don't bring them down. I don't have that kind of energy.

42:40 I'll go twice as high then and then between us, we'll it'll be perfect. [clears throat] It'll be flawless.

42:45 Okay. Well, first off, thanks for thanks for being on. Great to officially meet you and uh thanks for the the gift you gave all of our people that to that are coming through.

42:52 Oh, you're welcome. have access to it. So, tell us tell us who you are and like how like the the relationship. I I'm just curious about kind of your background. Well, I um Orson Wet Martin was my my great-grandfather. My my dad was Orson Wet Martin the third. My grandfather was Orson Wet Martin the second or Junior, I guess. But um yeah, I I've always been fascinated with him. Of course, obviously never knew him personally because he died in 1924 and I was born in 1960, but I've always grown up with, you know, the legacy of of him. I mean, he just he did just amazing things. And he I mean, he came from nothing, you know, he was born in in um in in poverty basically and was and lost both of his parents by the time he was seven and was was I that's and that's in that's in my book. Um it and he was he was bound out to different different families. He was basically a slave for these others for

43:49 these people. And um he just he worked his way up to being something great all all on his own with no help from anybody. You know taught himself how to read. Found the you know Samuel Smiles book in an attic one day and just became really inspired by I want to do this. I want to help people. Um like when he started success it wasn't about financial success. It was about personal success. you know, it was about, you know, loving loving God and loving your fellow man is becoming a really good person. I mean, that was his and I think that's your philosophy as well. You want to help people. It's not all about the money, which is nice.

44:26 Yeah. Yeah. So cool. Yeah. Success back then, a lot of people have a weird skewed version of success nowadays. And it's it's comforting to go back and see when he was riding like what success

44:38 the op like Yeah. what success was for him was not what a lot of people think success is today. And it's such a better [clears throat] a better version better definition of success, I think.

44:47 Yeah. Oh, absolutely. No, he just he wanted he just wanted to help people because he he came from nothing and he wanted to help

44:53 other people. Yeah. And I think I think you wanted me to tell that the story about the the you know when he when he wrote

45:01 when he wrote his first book or he had the manuscript script for his first book, Pushing to the Front, which is like, you know, huge huge book. Um he was actually running a hotel. He had a hotel in Rhode Island and he went out to Nebraska to start up another hotel there and um he went back to I think Rhode Island for on a business trip and he brought his manuscript. He left his manuscript at the hotel in Nebraska and he came back and the night before and he went to check back into his regular room and they had rented it to somebody else and in the middle of the night um he smelled smoke and uh the hotel was on fire. I don't know what started it, but the hotel was on fire and he left his manuscript behind. Know thousands of pages of notes and manuscript. He left it behind in the hotel and escaped from the fire. And on his way out of the of the fire, he's crawling down, you know, trying to stay under the smoke. And he

46:01 sees this guy who was about ready to get out as well, but realized he'd left something behind in his room. and he ran back to his room to get whatever it was that was so important. It was, you know, in a suitcase. And this guy wound up dying because of his stuff. He went back to get his stuff and then wound up dying in the fire. And great granddaddy got out, you know, nothing but his night clothes. And um watched the hotel burn. And after the hotel was burned and in the ashes, he literally got a pencil and a pad of paper and rewrote the book. I mean, this again, if you've ever read Pushing to the Front, this is a big book. And he rewrote the book and that's why I named my my little book about his life, Out of the Ashes, because he literally wrote his first book, Sitting in the Ashes of the, you know, of the manuscript. So, I just thought that was a great a great story. You had the story

46:54 almost right, Russell. I was so close. Your version's way so close. It was actually in the hotel when it burned down. I think you didn't have that part, but

47:03 yeah, that's that's so cool. Like again, I think about what most people would have done, right? They spend so who knows how much time I think nowadays like we write books and we're on Google Docs and it's easy versus like back then writing a book and having the manuscripts and everything and then seeing that work lost like I think most people like well I guess it's not meant to be or oh I guess that you know but with him it's like the the pattern through his life over and over and over again was was not like I'm you know it's not you giving up it's just like okay let me just do the next thing and uh to come back and then to write that book and and then afterwards I don't do you know I'm not sure he's wrote a lot of books afterwards you know how many books he ended up writing over his his lifespan.

47:38 I believe it's 64. Wow. Yeah. I I don't have them all. I I used to be when eBay was first invented, I used to I used to collect them a lot. So, I have quite a few of them. I have a bunch of duplicates, but I and and a bunch of magazines, but I don't have all of them.

47:53 Yeah. Think about that. And I And they were translated into all different languages. I have a few of those as well.

47:58 So cool. Think about that many books back in the day. Plus, he was publishing a magazine that for for a year was a weekly magazine. and then it shifted to a yearly magazine. Like the amount of like like thought and publishing and writing and like it's it's pretty prolific. It's it's it's pretty amazing that that he was able to do that amongst all the other things, you know, running the company and the business and I'm sure all the other things involved with that at the same time.

48:22 Yeah. No, he was he's he's such an inspiration and but but again, it's about personal success, not financial gain, which I just greatly appreciate.

48:30 Yeah. So cool. Is there um do you guys have other family stories that no one knows about or anything else about him?

48:36 You know, I wish I did. Again, I say, you know, he died in 1924 and I never got to meet him. I mean, I knew my great-grandmother, his wife, Claire. I knew her because she was like 30 years younger than him. Shame on him, but yeah, he was 30 years younger than him. So, I I I knew her as a child. I knew her as Goggy and I knew my know my his other kids and of course my my grandfather. But no, I I there aren't any there aren't any family secret stories that have been passed down, unfortunately. I'm sorry. I would share them if I had them.

49:07 Oh, no worries. Um, yeah, the it's so interesting because nowadays I feel like a lot of people set up their states and they have things in place and back then it felt like a lot of times these amazing people and then when they passed then it kind of just, you know, people forget about him. So, I love that we have this opportunity, especially today with all these people on here to like kind of remind people about him and his life and his legacy and his story. And um I think that, you know, for me, like I think every time I think about Success Magazine, like he's like that's all I think about is him and his journey and his his life, his sacrifices, what he did uh to literally, I believe, changed the entire country. Like I look at I look at before Success Magazine, what he did and then after like it it changed the tone, it changed the energy. It changed uh like just people's belief, people's ability to create versus like

49:51 just waiting and you know, things like that. And so I think uh I think he's such a special part of American history. So

49:57 thank you. I I I appreciate that you're you're keeping it alive. I greatly appreciate that. Thank you so much.

50:02 Yeah, no worries. Anything you want to tell everyone before we go about about uh your grandpa about or great-grandfather or anything about his legacy? Anything else uh you'd like to share with everybody?

50:11 Uh no, I mean just keep on keep on reading his stuff. I mean his his old books like I know you collect them if you can find them. Um one of my favorites was Little Visits with Great Americans. Have you read that one? You've read that?

50:23 I have, but I've not read that one yet. Oh, it's well because it's it's interviews with with, you know, with with with Roosevelt and Helen Keller and and and anybody who was ever anybody he he interviewed at some point in time and and you've probably seen that in the different articles, you know, in the magazines because he always had somebody famous that he would interview who may not have been famous at the time. But yeah, this particular book, Little Visits of the Great Americans, if you can find a copy, is just

50:47 just nuggets of gold. I'm actually traveling tonight and I'm going to run by my other my book office and see if I 90% sure I have one. and I'm going to read it tonight. That's so exciting. You got me even more pumped now.

50:57 It's just Yeah. It's just amazing the people that that we know from history that he knew and he personally interviewed and knew it just pretty how many of them like he was the platform that actually blew them up. You know what I mean? Like I uh we were interviewing someone here who's blown up on social media. He was doing a lot of stuff and then one interview is the thing that blew him up across, you know? I'm sure that happened a lot of times where someone he brought in published on the magazine or something and then that they became that because of the, you know, the distribution he brought to them,

51:22 right? So yeah, but yeah, bring that on your trip. Okay, well Wendy, so great to have you here. Thank you for uh for everything you do and great to finally officially meet you and for the gift you gave all the VIPs for all again the first 250 people this will be coming with your sign magazine who upgrade to VIP. If not a VIP now sign upgrade to VIP. So awesome. Thank you Wendy. I appreciate you.

51:42 Thank you Russell. It was nice to meet you finally. Great to meet you too. All right.

51:46 All right. Bye. How cool was that you guys? Oh, so cool. All right. Give a round of applause back here back home. Give Wendy a round of applause. Um, and her version of the story is now my new favorite one. So, um, I'm glad I didn't try to tell a story and ruin it ahead of time. But isn't that amazing, you guys? Again, um, the the reason why it comes back to like me trying to adopt the identity like beliefs of these authors, it's like when I find someone like that who I respect who's done so much stuff, like the more I can read from them and understand about their life, like those things subconsciously get built into your brain. If you want to go back to like again persuasion, how we persuade people to at an event versus self persuasion, persuading yourself, right? Like when I'm at an event trying to to persuade somebody to to believe something or buy something, we're telling stories to rewrite false

52:28 beliefs, right? When I'm trying to persuade myself, I'm trying to find the stories of the people who have the belief patterns that I want to adopt and identify. Right? So if like I know that I'm struggling because um you know maybe I had my heroes journey and then the hero crashed. I'm trying to like build my second journey. Like who else has done that in the past? Because right now my my false beliefs I'm going to have in my head are going to be one way. So for me it's like well Orson Swart did that multiple times, right? What did he believe? What did he think? How did he look at the world? And so by me listening and reading those kind of things, it helps rewrite my false beliefs, right? So I'm finding I'm finding the the story of the person I want to become like and I'm adopting those by studying, by reading, by learning. Not so much I want to figure out what's the 12step system to grow my

53:07 YouTube channel from him, but like how do I get my mind in the same spot where I can do what he did, how I can become like he became. So, that's kind of that's why I'm geeked out about all these books and stuff. So, all right. Um, okay. Next plan. I got to keep on signing or I'm going to be behind on this. Um, I don't even know what time it is. Oh. Oh, we're doing great. We're doing great. At least another hour. So, um um can I just Let's see. Are we cool to show that one thing real quick? The the app thing. Okay. Be really quick before um before I get down and uh bring our next guest speaker up and start signing again. Um, so again, the self persuasion master class, which I'm really excited for, is is happening uh in two weeks now. It's November, what do I say? 20th. I believe [clears throat] November 20th is when it's happening.

53:47 Uh, everyone is a VIP, you already got tickets to that. So, congratulations. It's going to be fun. Um, but I want to tell you a little bit one of the cool things we're doing at this event. Okay. So, the goal of the sale, we show you some master classes. You're going to come, we're going to have a half day together. During that day, you're going to bring your biggest goal, your dream, whatever it is. Uh, I don't care if it's financial, it's physical, if it's a relationship, like whatever thing you're trying to achieve in life that you've been held back that you're stuck. Okay?

54:07 And my goal and my plan is to help you guys to achieve that goal in 67 days or less. And now all the parents are like 67, huh? Because that's my kids drive me crazy. And those who don't know what 67 is yet, you're so lucky. Uh but for the rest of us, so um inside of this program, at the end of it, we're launching an app. And the app is it's tied to secrets of success. So inside of it, it gives you access to all of the um all the books and the audios and stuff like that. But we're also launching an app that's kind of like the best representation is like 75 hard. You guys have done 75 hard or seen it. We're doing something called the driven 67.

54:42 For those who are driven, who moving towards a goal? And so there's an app that we'll be launching during the live event that's going to help you to hit your goals with absolute certainty. How many you guys want to see what the app looks like? So you get a sneak peek of what you'll be doing to achieve your goals with absolute certainty. Okay. Very, very cool. If you want to see it, type in 67 in the chat. I saw Justin typed it in. Half my kids love I have my kids are annoyed by it. So anyway, okay, we're going to pull the app right now. Um hopefully it works on the screen. Okay, this is kind of what it looks like. So again, what's cool about this, this will be on your phone. So all of this stuff from Secrets to Success, you'll have a chance to click on it. You can go and like download, you can listen to it, you can read the books, like that'll be really really cool. But uh there's this one feature we're adding that will be

55:19 kicked off during the live event. Uh it's called the driven 67. You want to click on that down there, Ben? You click on that and it pops up and basically say to accomplish any goal in 67 days or less. And again, we have some pre-work we'll do during the live event before we give you access to this. Then after you do it, you click on take the challenge and you're going to put in what is your goal. What is the thing you want to accomplish in the next 67 days. Um, so you're going to type it in. So we're see what Ben's goal is. He's going to take over the world in 67 days. This is amazing goal. You should all have that as your goal. We'll probably help you find out more specific goals. This is great for right now. You click next and then you're plugged into the ecosystem.

55:52 Type in your name. Add your photo. Um, while Ben's doing that, I'm going to grab a drink of water. So, you'll be able to plug it in, then you're ready to start. And there's a process where I take you guys through over 67 days. Okay? I'll show you. I'll kind of explain the the the briefly what it is, but then we'll go a lot deeper into it um during the the live event. So, what'll happen is every day you follow these tasks. The very first thing there's a mission video. I literally recorded 67 little mini videos for you guys that will fire you up, get you excited, get you pumped and prepped to take over the world. So, you'll watch the video first, then after that, you can jump into something called the 1357 Club. How many you guys know what the 1357 club is? Any of you guys here? All right, some of you guys are in the 1357 club. So, we've got a private club for secret success members where every

56:33 single morning we jump on a call together and we all get our favorite personal development book we want to read. That doesn't matter which book it is. You can choose it. A lot of people use the Bible. A lot of people use Napoleon Hills book, they use Orson Sweet. You can pick any book you want. And what we do is collectively together we read it for 13 minutes and 57 seconds. This is actually a club that Napoleon Hill started back in the day. We for 1357 and then we have these journal prompts you follow that help you to take the ideas from the book and install them into your life. Okay? So you have a chance to do that. Now you can do it live inside of a group with a whole bunch of really cool people which we do. We're trying to add more time. So in the future we'll have it where you can pick it could be morning could be afternoon then you jump on do that or if you want there's also countdown clock

57:07 you can just do it on the app as well. So you knock that off and that gets your reading done for the day. Then you move over to what's called focus blocks. And this is something I'm really proud and really excited to bring to you. This is a partnership with one of my Atlas members. Um, they have a company called Focus Blocks. And what they found is to be successful at anything, the biggest thing people need is more focus time to act like an environment that gets you to actually focus and get things done. How many you guys don't get enough stuff done throughout the day and you're like, I wish I got more done, but I I just don't. Okay, it was interesting. We did a couple years ago, we did a time tracker test with everyone that worked for me. So, we gave everyone this this sheet of paper and it was like, okay, at 8:00, what do you do? 8:05, what do you do? And people keep track of every single five minutes what they were doing

57:44 for like a week long period of time, right? And what we found was very interesting is the average person was only getting about one and a half to two hours a day of actual focused work done. That's it. Now, as an employer, that should drive you crazy knowing you're paying them for eight and they're working one and a half to two, right? So, that's kind of annoying. Uh but the other side is also for yourself. How many how much time a day do you get done? Okay. The most successful people get a lot more stuff done. Uh we have a joke internally. We always talk about how much stuff I get done and our team gets done in a day. It's like we call them funnel years. Like most people get done in a year what we get done in a two or three days inside of inside of our company, right? So we call them funnel years. Um but we get stuff done like our people are working eight hours a day and the way to start doing that is through

58:24 focus blocks. What happened focus block? There's a focus block happening every hour on the hour 24 hours a day almost seven days a week. There's a couple little gaps with most parts always happening. So what you do is like the goal is initially to do one focus hour a day. So you click on the button, it pops up, you jump into a group with a whole bunch of other people. There's a little quick kickoff and then everyone focuses for an hour. What happens you have it open on Zoom. see all the other people and there's a really cool concept we'll go deep into during self-persuasion called body doubling where you're actually seeing all these other people doing the same thing. So as you go through it um you're more likely to get stuff done for for for one hour you get stuff done and at the end of it there's a wrap-up. It's really cool process and then you can do another one if you want.

58:57 Okay. And our goal is to do at least one a day and then eventually get two a day and eventually three a day and then four a day. Okay. And the faster you want to achieve your goal the more focus blocks you do. Okay. People that are going to be doing five, six, seven focus blocks will be the ones who literally take over the world. Okay. This is a normally a paid service, but it's free inside the app for membership this which is kind of cool. Uh then number three, there's a Maddox question. This is where you have a chance to go ask Napoleon Hill, Orson Sweet Martin, um [clears throat] um Elsie Lincoln, Benedict, Earl Nightingale to actually go ask them your questions. We build AI versions of all my favorite authors. And but it's not like the crappy AI. You actually go ask them a question and it'll go scour their books and bring you back the actual information for your question from their writings or their words, not just

59:35 something where Chad TBT like makes up something and does it with that person's accent. It's way cooler. So there's that. Next phase, you document your journey. And last one, you do this really cool nightly intentions, which is the key to shifting everything subconsciously so you can hit your goals with absolutely accuracy. So that's what the daily 67 is, the driven 67 is, and it's going to be insanely cool. And you do it for 67 days. The end of it, you hit your goals, you get surprises. It's going to be really fun. So that's something that's going to be happening.

59:57 So again, the driven, sorry, the self-persuasion class will be the kickoff. We'll give you access to this app, the training, all that kind of stuff. And then we all collectively as a group, we'll be hitting our goals with absolute certainty, and it's going to be a lot of fun. So, for all the VIPs, congratulations. That will be here ready for you guys very, very soon. Those who aren't VIPs yet, like what are you waiting for? Just upgrade. It's not very much money. It's right there, I'm assuming. Is that the link? It's covered on my screen. I can't see it, but yeah.

1:00:19 So, um Okay, with that said, um hold on, let me Okay. Um I'm going to bring our next guest speaker up, and I'm really excited that she's in office today here, and she's going to be talking while I get back to signing some more magazines for you guys. My hands still feeling good. Um, this is somebody who I had a chance to meet her a couple years ago. Um, I saw online for a lot of time watching the things she was doing. Um, and then, uh, uh, we did a mastermind out with Napoleon Hill stuff. We had a chance to hang out there and just been really impressed with her. She spoke at our last funnel hacking live event, one of my favorite speakers. Uh, and then she's been in office this week working with us on some projects. And, uh, I asked her, I was like, "Hey, while you're here, would you be willing to share um, some success principles with everybody else?"

1:01:01 And yesterday, it was really cool. In my office, she was working on something. She sat up uh on this whiteboard here and she mapped out this really cool principle that I was like that is so cool. I'm like would you be willing to share that with everybody tomorrow. It's going to help all you guys who to figure out like not just like how to make money but how to find your passion and your purpose and like and make it so that this is something that [snorts] you love. Right? A lot of people they they go after success but then they're not fulfilled at the end of the day. Like Tony Robbins says success without fulfillment is ultimate failure. Now for us achievers in the room, how many you guys that sound painful? like success without fulfillment is is is failure.

1:01:34 So, how do you have success and be fulfilled at the same time in any area of your life you want to work towards? And so, that's what Ashley is going to be talking to you guys about a little bit today and it's going to be a lot of fun. So, with that said, let's put our hands together for Ashley Kirkwood.

1:01:48 Hey, thank you so much for having me, Russell. Yes. Thanks for being here. So excited.

1:01:52 Yes, I'm so excited. Okay, guys. Are you all ready for this? If you're ready, say ready in the chat. I am so excited to come before you and just talk about this principle that really McCall pulled out of me. Wasn't she amazing? She has so much energy all the time. I aspire. Okay. And so I'm going to talk to you guys a little bit about my journey and how I was able to find my passion and my purpose and get paid for it. If you want all three, drop a three in the comments. But first, I have to tell you where I started. So, I ended up getting my dream job, you guys. It was what I worked for my entire life since I was a little girl. I always said I was going to be a lawyer. And I was very intentional about this. I would walk around school. In fact, in high school, when you called my phone, I won't give you my phone number because I have the same number since high school, but when you called my

1:02:35 phone, you would get a voicemail and it said, "Hello, you've reached attorney Williams, and she'll get back to you in a minute." And my dad calls me one day and he's like, "Hey, baby girl, you know, really love that uh that voicemail you have, but it's actually illegal for you to say you're an attorney before you're an attorney." And I was like, "Oh my god, I didn't know that." I was kind of just like doing this whole thing where I was putting my mind where I wanted to be cuz everyone always said to say what you want, so I just said it.

1:02:55 But apparently that wasn't legal. So don't do that. But um that was what I did. So I've wanted this since I was a little girl. So I was very passionate about it. And so that put me here. I was in the passion category. And how many of you guys wanted something for so bad since you were a kid? And then you ended up getting it. If you got it, say got it in the comments. Because I was so passionate about it. I was very driven to get it done. So I go to law school, graduated from Northwestern Law, and I end up working at my dream job. It was the job that I've always wanted. It was at Kirkland and Ellis and I worked so hard to get that job. I got in there, I was so excited. I was trying cases. I was doing all these things. Very, very driven, working very, very hard. And because this is a cool one, too, they were paying me a whole lot of money.

1:03:40 So, I couldn't be mad at that. I was getting paid, so that felt good. So, I was driven and I was getting paid. I finally received my dream job. But then something happened. I had to be honest with myself one day, you guys, and I realized I actually didn't like it at all. Has anyone ever gotten exactly what they wanted, but it was not what they thought it would be? Anyone ever been there? If you've been there, comment me in the comments. You went to school for it. You got the degree for it. You got the job for it. You're doing the thing. And because you're driven, you're doing it so much that you don't even take the time to pause and think about whether or not you like it.

1:04:12 And so, I was here and I was getting paid. Now, here's the problem with this. If you were getting paid well for a job and you were doing what you've always said you were going to do since you were a kid, don't you think your family would think you were kind of crazy for like complaining about it? Anyone else or just me? If you think that people would think you were crazy for complaining about getting your dream job, making all the money that you wanted to make in the world, drop a crazy in the comments. So, what do we do when this happens? We don't tell anyone that we're unhappy. We keep up the facade. And so for me, because my job was making me very driven and I was making a ton of money from my job, but I didn't have I didn't have purpose.

1:04:55 So instead of spending all of my time on my job, I was doing all of these side projects. Me and my husband had a nonprofit on the side, helping kids learn about high-paying careers. I was also working a ton of side jobs at my firm. I was doing all this pro bono work just so I could fill this purpose void. How many of you have been there? Comment purpose. So you had the passion, you were driven, you were busy, you were doing a lot, you were getting paid well, maybe you weren't in dire strains financially, but you were missing purpose. Anybody comment purpose. And so I was doing all of these things to try to fill my purpose because my job wasn't fulfilling my purpose and I was making too much money to complain about not being happy. And so I was just like doing everything all the time which really made me super exhausted. Like anyone else? Like I'm not even going to try to spell exhausted live. We're going

1:05:41 to go with tired. Okay, we're going to go with tired. Right? Anybody tired, comment tired. I know you're here so you're awake, you're excited, we got you energized, but anyone ever just been tired of the thought of like, what am I going to do with my life? Anybody comment in the comments? So, here's what was happening. I had passion and paychecks. I was missing purpose, which meant I was driven and I was making money, but I wasn't fulfilled. which is what we all want. And because I wasn't fulfilled, I was trying to fulfill my fulfillment gap with a whole lot of other stuff. Anyone doing too much stuff right now. You're doing a million little things to try to fill this purpose gap because you don't know what your purpose is. If you're right there, say, "It's me, Ashley. I totally relate to that." You don't got to say all that. Just say, "It's me." So, here we go. How do I go from being driven and

1:06:33 well- paid to being driven well- paid and fulfilled? That's the secret. And so for me, it looked like while I was in this driven and well-p paid mode, I was working as a lawyer. I started this company called Speak Your Way to Cash. And this was a company where I did paid speaking engagements about confidence. And inevitably, people started asking me, "Hey, Ashley, how do I get paid to speak? How can I do that?" And it's similar to what Russell always tells us that you'll do a lot with your expertise, but then eventually people are going to want you to share how you have gotten there and how they can get there, too. And that was when I found my purpose. So, speak your way to cash is my purpose business. But there's a funny thing about purpose, you guys. Purpose is actually God-given.

1:07:14 This is my opinion on purpose, but it is self-discovered. And this is kind of what trips people up because you think you're going to wait until you find purpose and you think it's like this little piece of treasure that one day you'll just dig through your life and you'll find this little jewel. But the truth of the matter is that's not how purpose works. Purpose is discovered in the doing. So, how many of you know right now that you need that app that Russell was talking about? Because right now what you're doing is you're like waking up, you're trying to do all these things, but you feel a little bit scattered and you're not getting enough done. not doing enough, but you're thinking about a lot and you're tired all the time because you're always thinking and in fact you are exhausted from your thoughts, not from your behavior. So, you don't get the results of the behavior. Anyone been

1:07:59 there? Or is it just me? Are y'all leaving me out here? Am I being too honest too fast? So, here's the thing. I had to figure this out. So, I didn't want to just be passionate because passion means you're driven, but eventually because you don't have purpose, you're not fulfilled. So, you're too busy doing too many things. And I didn't want to just be paid because if you're just paid, here's what happens when you only have money. You could be unhappy. You're unfulfilled. And sometimes, and this isn't any of you here, I'm sure, but you could be immoral.

1:08:36 And my values are really important to me. And what I mean by immoral is simply this. If you do anything for the money, you'll do things you're not supposed to do for money. And we've seen that, right? So, we all know folks like that, even if you just see them in movies. So, we don't want to be here. And here's the issue. People who are super passionate typically don't even want to get paid well because they think that getting paid well will make them immoral. But here's what I discovered because I know a lot of really good people that are rich. I know a lot of really good people that aren't so rich. But guess what? I know that if you can have passion and you can have purpose and you can get paid, you'll live here. So you don't even have to worry about going immoral because your passion, your drive for helping people will keep you from that.

1:09:14 And then your purpose given to you by God will keep you from going there. And so you need all three, not just one. So it wasn't until I did the big thing. I left my $300,000 job. I started Speak Your Way to Cash. I started helping people. I was driven because I loved my clients. It was fulfilling. It was everything I ever wanted. And I was getting paid for it eventually, but not at first. Because at first you have passion and purpose. You don't really have paychecks. Anyone been there? My first year in business, y'all, I made $800. My husband was so concerned. He was like, "We left 300 grand for you to make 800 bucks. Seriously, tell me you have a plan." And so, thankfully, I picked up expert secrets, got some things going for myself, learned a little bit more about storytelling and selling, and it all worked out. So, that $800 turned into us being a two-time Inc. 5000 company, two years running in

1:10:00 the top 25% of the list. So, now we got it all. We got the paychecks, we got the passion, we got the purpose, and we're fulfilled. So, how do you get here? How do you get here? And someone let me know about time. I don't want to go over time.

1:10:14 Okay. Okay. Okay. So, how do you get here? Thank you guys. Thank you, Dave. I appreciate that. Congratulations. So, how do you get here? Here's what you need. Are you ready for it? If you're ready, comment ready. Yes. I appreciate you, Jenny. Okay. If you want to get to the center, if you don't want to just be driven and fulfilled but unpaid, or you don't want to just be fulfilled and paid but not driven, because let me tell you what happens. Let me explain this. I'mma back up cuz Russell said I have a little bit of time. If you have passion and paychecks and you live here, so you're passionate so you're driven and you're paid. What happens is you're doing a lot of side gigs. If you're paid and you have purpose and no passion, so you live over here, here's what happens here.

1:10:58 You're excited about your work. You're fulfilled by your work, but you're not driven to do the work. So, you don't put in enough effort. And when it doesn't work out, you give up too soon. And if you're here, you're just passionate and you feel like you're working in your purpose. What happens is you're confused because you're like, well, I'm doing what I'm supposed to do. I feel like God wants me to do this or I feel like whatever I believe in wants me to do this and I'm passionate about what I'm doing, but I'm not being paid. So, every single day you're working in your field.

1:11:28 you're thinking about quitting because everyone's telling you this isn't going to work. You have to pay your bills. So, you have to have all three, not just two out of three, or else you'll never get to the center. So, how do we get there? You need to find what we are calling your unique selling power. And one of the things that I love about unique selling power is we all have one. Somebody say, "I have one. Everyone has one." Russell has one. How many of you know what sport Russell played? Comment. Put it in the comments. And what was his first um what was his first item that he sold? Wrestling. What was his first item that he sold? Drop that. There we go.

1:12:04 Potato gun. So, how do you all know this? Because Russell's unique selling power is that he infuses who he is into everything he does. Russell likes old books. Now, we all like old books. I got old books at home because Russell has old books that he loves. So, there's something about you. there's something unique and specific to you that if you lean into your story, you will find that you could bring a whole a whole generation along with you to buy your products and change their life. But so many people do this wrong. They don't do what we heard Russell does earlier, mining different stories and taking different things. They just try to mimic what everyone else does. But that's not the key. The key is to first figure out what is my unique selling power. What makes me unique? Like I'm a trial lawyer. I did trials. I may not do trials anymore. If you see me doing a trial, something's wrong. Like something

1:12:49 has gone drastically wrong. But but I used to be a trial lawyer. And on trial, I was the person who would sit and I would choose which jurors we should select. And then I became the person who would do cross-examination because I could read people fast. And so now that I'm selling and I'm doing stage selling and I'm selling to different people and helping people to get their lives changed and showing experts how to land big clients. Now that I do all of that, I bring in what I learned from trial work. I bring in what I learned from trial work into what I do now as a salesperson. Does that make sense? So, there is something unique about your story. And yes, Rich, classic books, not old books. Thank you, my friend. So, you got to find what's unique about you and it's in your story. So, you're going to mine your story. I want you right now to put in the comments, what is the thing that makes you unique? What did you do

1:13:40 that everyone celebrates you for? What was your former job? What was your former expertise? What was the thing that you did that makes you unique? And then I want you to find out how you can utilize that to inspire other people to find their thing to do what makes them successful and to get exactly what they want. Does that make sense you guys? All right. So, I hope you all learned something today. I hope we all go out and find where we are passionate, purposeful, and well- paid so that we don't give up too soon and we can literally go out and change the world like Russell helps us to do. All right.

1:14:13 You're welcome. Have a good one. Thank you. Thank you. So cool. Thank you. Thank you for having me.

1:14:21 Oh, it was great having you. All right. What a fun day. You guys having a good time so far? Do you want to keep going or should we I think I'm like how many? 300 in. Or am I 400 bucks? I'm on three. We're doing good. We're doing good. We're flying. It's so so fun. Um okay. Uh there's so many cool ways we could take this right now. Um, what I think I want to do right now is I'm going to introduce you to our next special guest. Um, uh, and I'm excited for this because, uh, she's someone who I just had a chance to meet probably six or so weeks ago. I told you I saw her, uh, on social media holding up what I thought was the first edition of Success Mag or what I thought was another copy of the first edition of Success Magazine. It was actually one that happened two months before the one that I thought was the first edition. Um, and uh, and so it's funny. One of my friends, uh, I I buy books through, in fact, he's probably

1:15:10 watching as Milton. I buy a lot of books through him. And he messaged me, saw this on on Instagram. He's like, he's like, "Hey, check this out." And he sends me, um, a picture of her holding the magazine. I was like, "Oh, another first edition." He's like, "No, look closer." I'm like looking I'm like, "It looks like you see them both." I was like, "It looks like the same thing." And he's like, "Look at the top lefthand corner." And I was like, "October." Mine says December. And it started this whole thing. And so, um, uh, at the time she was planning on doing a big auction with it. And I was like, "Oh, no. I have to win that." and I got to like I I can't not I can't I'm like success magazine guy. I got all of them except for now this one I didn't know existed. What am I going to do? And so that kind of started the process. So I had a chance to message her and get to know her. Um but was so cool is is um uh as you guys

1:15:50 will see her she's Miss America sorry Miss United States which is amazing. Um but uh when I found out like why she was auctioning this off and what she was doing and uh she's got a huge heart. She's a really cool charity that she's created that she's working. And so, um, when we, um, when we started talking about this, uh, I was like, "Well, what if what if I first off buy this and the money goes towards her her charity." I was like, "Would you want to come when we're doing the the, uh, you know, the book signing event and talk about, uh, just what she's doing and her charity and all sorts of stuff." I thought that'd be really cool and really, really special. So, uh, I'm really excited, uh, to bring her on. I want to make sure she is live on stage. Do we've got her? All right. So, Charerelle Mendenhal is here with us. Mr. United States, how are you doing today? I'm doing amazing. How are

1:16:33 you guys doing? So good. So excited to have you here. Um, how's uh how's everything going since the last talk? It's been a little It's been a little bit.

1:16:40 You Well, you know, to be honest, two days ago, I actually crowned a new queen. So, you're

1:16:45 you're no longer. Yeah. So, my reign is over. So, are you excited that it's over or is it I don't know how that all works.

1:16:52 Yeah, I'm actually very excited. um you know just in general because this was a 10-y year long journey that I wrote down with God and so many things that you guys were actually talking about and all the principles about never giving up were things that I applied to my life to be able to reach this goal and so I feel so fulfilled throughout my 10 years of how many people I got to serve the charities I got to work with the opportunities that I've gotten to speak and now I'm going to a next level but uh I'm thankful that that chapter was existed but now I'm thankful that it's over.

1:17:23 Yeah. So, who won? Who won this year? I don't know. Who did you Who did you crown?

1:17:27 Her name was Dea Payet. She's a pilot. She's a pilot and a mom of seven. Yeah. So, she's incredible. And her story is going to be coming out soon. Yeah, exactly. Wow. She's phenomenal. So, I'm excited to see what she does with her charity, Hangar 22.

1:17:41 Uh, so cool. Well, first off, I'm curious. I don't think I've actually asked you the story, but again, I was introduced you initially because you were holding this this magazine right here. I was like, what is this thing? Okay. So, how did how did that you even get that? What's what's the story behind that part of the whole of everything?

1:17:58 Yeah. So, you know, it's pretty incredible because, you know, throughout my life, I've met tons of people and that's part of like the platform that I've had. Part of it was actually through um running for office. I ran for political office and I have boxes of treasures that people have given me because they know that I spend almost all of my time on philanthropy when I'm not doing work. And so this was one of those items that was given to me. I didn't know much about it to be honest. Um, but I did a little bit of research and I found out and I love success as well. So, you know, just hearing your passion and how you talk about it and the little tools that you're giving people, I have to double down on saying those tools work. You guys, focus blocks are one of my most favorite things in the entire world. I do an additional like I pop up and I'll go do like a mini like walk or workout for five minutes

1:18:48 just to reset myself. So just as he's talking about that I just want to double down and reiterate the success and how powerful um the tools that he's giving you. But that's really how I've acquired so many things is they see my fight. They see what I'm doing. And um you know to kind of tie it all in. Um my story is one of passion that has to do first and foremost with God. My my favorite thing in the entire world is is my faith. Um and that's what drives me. But next up is my sister uh went missing um almost seven years ago.

1:19:26 Did I freeze? No, we still got you. Yeah, you're great. Okay. Okay. It looks like I froze on there. So, um, so my sister went missing almost seven years ago. And when that happened, I went on a journey wanting to fight what I couldn't see, which was human trafficking, kids going missing, child abuse. And then 4 and 1/2 years later after my family had gone through, you know, it it was like this movie of a horrible journey where we just had heard nothing. It's like one of those cold cases that people would just not hear a word. They would know nothing. And in four and a half years, we we got a message that they think they found my sister's pants on the bank of a river.

1:20:21 And so we went searching again in the area where she went missing and um we think we found her sweatshirt. And then a few months later um we confirmed we found her body. So for me, my mission, my charity, my passion is that I didn't get to save my sister. I'm thankful she's with God, but I'm going to spend the rest of my life fighting to make sure that more families don't have to go through what my family went through. And uh I believe that every child is worth fighting for, that every um kid deserves to feel safe, and that parents shouldn't be worried about predators. And so I'm doing my job, my poor, my mission, my passion. Ashley talked about it. And so I have my passion. I have my purpose. And I'm working to make the world a better place. And um I'm going to do it every day.

1:21:24 So awesome. That's awesome. Um now, I know you told me a little about behind the scenes what you're working towards right now uh with the schools and everything. Will you share share like what you're what you're building right now? It's really neat.

1:21:37 Yeah. So, um, I'm using the vehicle because I don't know how many of you in here love music, love worship music, but I absolutely love worship music. And so, our vehicle is the Roarfest. And so, the Roarfest was created, it's a 501c3. And what we do is we have a worship festival every year. Our first one was last year. We're doing another another one this year. And this is our vehicle. So, we're having this worship festival and we raise funds for a mission, for a cause every year. And uh specifically what we're doing is against child trafficking. And I work with a couple of different programs. One of them is prevent child trafficking. And what we're doing is a program in schools called stand. So stand. So I have it, you know, hashtag stand. I put it up on my hand. Hashtag stand. Because what it is is a movement of students taking action for a new destiny. And so we're um giving them principles, giving them

1:22:31 goals. It's kind of like the DARE program within schools. We're doing a pilot program within 120 of schools. Um we've already given out over 9,000 items in clothing. And so it's a partnership to be able to raise funds and start getting this not only in the the Nevada schools but across the nation. Yes. Exactly. Stand. So instead of like DARE, like if you guys remember the DARE program, we're doing a program within schools to teach, to educate, and to tell kids it's powerful. It's cool to stand up for yourself because it's been so hard in history to try to teach kids about predators, to try to teach them, hey, they're just bad guys or even um child trafficking, how how difficult of a conversation that is. And so for us, we're making it cool to talk about themselves, to stand up for themselves, to stand up for your friends, and then having mentor programs within the school.

1:23:22 So cool. Um is it all launched now? Are you in the process of building out for what where exactly is everything right now? Everything is being launched in J. So we are already live. So the Roar Fest is already live. We've already gone live. We've already been doing the work as of last year and um as far as this specific charity. So the Roarfest is completely live. Um this year is the new part where we're actually helping raise funds to take it to the next level, but we're already going in schools as of January. It's already live. Um and we have additional um charities who are coming alongside us. They're like, "We love what you're doing. we have these resources and we want to give them to you for free which is the power over predator which is they've helped over 80,000 different kids. So the amount of collaboration that's starting to take place in transform we've actually submitted it to the white house already.

1:24:07 It's phenomenal. So like we're talking about speed we're running at a very very fast speed in order to get this accomplished because I don't want to spend one more day where kids are being in suffering and they they live in fear and they're being abused. So um we're running at warp speed as well. So cool. Now, how much I know you're right in the middle of raising money and trying to raise. What's what's uh how much you trying to get? What's the goal right now that that we can help?

1:24:29 Yeah. So, just for the program in schools, we need 250,000 a year. That's just for the program in schools. That's not for the clothing. That's not for everything else that we need. But that is the minimum that we want to raise on a yearly basis in order to get um these kids the the curriculum in the schools, which is the 120. If we want to expand, we're going to have to um blow that up to a whole new level, which is probably going to be more like on on the million range a year, just on the first five.

1:24:56 Yeah. So, that's where we're at. Very cool. So, uh as you know, I bought the the magazine for that money went towards this, right? I understand. Yeah. Okay. So, everyone um I don't normally share all the numbers, but um I invested six figures in the magazine that goes directly towards this. So that's kind of my investment selfishly because I want this but also like I am in love with this cause and what you are doing. Um but is there a way that everyone who's watching right now and just inside of our communities we can help like what's the I think we have a link we that we grab but what's the best way we can help or donate or what's how can we help get your message out to more people?

1:25:28 Yeah, thank you so much. So go to the roarfest.com and it's donate. I do believe they have the link. If not I can post it in there but in there you can do a onetime donation. You can do a monthly donation and I truly believe in the spirit of generosity. I believe that when you sew a good seed that it will be multiplied back to you. So all of us coming together to fight this fight and I know that sometimes like oh I don't have much but any amount is going to be powerful because we can together stand up and fight this evil and even if just a h 100,000 people guess what that we're at six figures if one person gives you know a dollar $10 $100. So um go to the roarfest.com/donate and it's all a charitable donation so you will get a tax receipt as well. So yes, we're fighting evil. Yes, Holly. So any any um help that you guys can give today, tomorrow for the rest of our journey, you can follow along and see

1:26:19 what we're doing as well. So awesome. And what I recommend you guys do because people's asking me like what where should I want to help? Like we're making money now with our business. Where should I help? Um what I recommend is not just going into onetime donation. That's great. I'm sure. But charities like this are run on the recurring because then they can plan, they can prepare, they can think through things, they can hire like all those kind of things. So if you're able to go in and like do $10 a month or $50 a month, whatever you feel comfortable with, like that will help infinity times more than just a onetime payment. At least that's been my understanding worked with charities in the past. It is they can plan, they can figure things out. So if you're willing,

1:26:51 it's tax deductible. So you know, just as far as you know, businesses and things like that, it is tax deductible. So that's the bonus on top of the fact that you're doing good as well.

1:26:58 Yeah. So cool. Well, um I appreciate you. We're going to do a lot more uh with you together hopefully in the future. uh this is kind of in my mind this is like kind of our kickoff of our relationship and helping with this. But um I believe in what you're doing and you know we've we've uh over the years uh invest a lot of money helping uh the cause of of of you know getting people through you know child trafficking things like that. Yeah. And you know the organization we gave money to for a long time and I've been looking for a place to start shifting our focus and energy uh just because you know things have have shifted and changed over there and so I'm excited to to be able to work closer with you and just uh grateful for you and and you know I think

1:27:32 thank you Sarah. In my world, it was fate that somehow you got the success magazine that that that made me like message you 50 times on Instagram like, "Please call me back. Don't don't auction that away. I need this. I I have to have it." And so, um, anyway, just grateful for that how it all worked together. And, uh, excited to introduce you to our community. Uh, we've got a whole bunch of really cool entrepreneurs who are amazing people. Uh, all of them who are who are building businesses, but also we talk every single time about like like the goal of making more money so you can give more money. And so I hope that a lot of you guys will dive in and and start supporting um this charity. I think it's again it's something I'm going to be putting a lot more effort and time into and excited to officially uh introduce it to our community. So thank you for all you do.

1:28:10 I can't wait to you know hopefully get you to this first goal and then the next goal and just keep uh keep on growing from there. So

1:28:15 absolutely. Thank you guys so much. I appreciate it. Russell, awesome. Thank you. All right, guys. Let's give her a huge round of applause. Um anyway, that was that was really powerful and I'm excited. I think uh like I said, it's serendipity that that this kind of happened and uh it's something that uh what she's doing is is is unique. It's interesting. It's really powerful. And so again, we're supporting it and hopefully you guys will as well. Um yeah. So, uh and Brian already said donation done. Congratulations, Brian.

1:28:43 You're the first one that at least that did it. So, after you guys donate, jump on here and be like, "What's up? I just donated." That way we can see uh all you guys. It's kind of fun. So, um okay, we are 90 minutes in. I still have 700 books to sign. Um, that was the last of our guest speakers, right? I'm gonna ask my team a question. Can we do some Q&A with people? Is that possible?

1:29:03 I I don't This may be a nightmare, but I can sign while I do Q&A. Maybe we'll see. We'll try one or two just to see if you have a question. And ideally, I um instead of doing like a business, you guys ask me business questions. I would love if we look at like actual like success principles, personal development, like just for today, if you guys are cool with that. Um, yes, you want your funnel to be successful, but like I talk about all the time. This is like a unique thing. So, anything about success, mindset, personal development, you being more like like whatever things might be helpful. If you're interested, uh, they're saying raise your hand in Zoom and we'll try one or two and if it works, we'll do a couple more. If not, then we'll have a call come back or both. Maybe we'll do all the things. I don't know. But I got to get 700 more of these done or else I'm going to have to stay um I don't even know when else I'll

1:29:45 do it. So, it's it's got to happen in the next 90 minutes. Okay. So, I'm gonna start I'm gonna start doing something and then um and then Miles or someone want to pull up whoever whoever would be uh first and we'll see. [snorts]

1:29:57 You already got somebody. Jeff. All right, let's let's try it out. Jeff, what is up?

1:30:02 Hey, how you doing, Russell? I'm doing amazing. Good to see you again. Hey, by the way, congratulations on uh being on the cover of Success Magazine. I was a huge fan of it. I subscribed in the 70s and 80s. couldn't wait till the episode came, the um issue came and uh so you know it is a big deal that you're on the cover. So congratulations.

1:30:23 Oh, thank you. I appreciate that. Um here's my here's my question. So I find this is a mindset question. Here's what I find. I find like I have an idea for a business related to a dog I had growing up and the lessons he taught me about life. Um, I'm sending resumes out because I'm looking for a job. And what I find is that um when I want to do something like that, I get so afraid that it won't work out that I end up not doing it because if I do it and it fails, it will reinforce the fact that I'm a failure.

1:30:59 Yeah, that make sense. 100%. Um, have you tried launch in the past or has this been kind of something you thought about for a long time or where what's Yeah. So, I thought about I thought about launching something um in the past for a while. Um haven't done it. I'm sending resumes out looking for a full-time job. So, I'm doing that, but but it prevents me from actually taking action because I'm so afraid that I'm going to do it, not have it work, which basically just reinforces the fact that, you know, I failed at it. So, my my my solution is not to do it, therefore I never get that feedback. Yeah, it's interesting how many people like it's usually one of two things. One is that where it's like they're so scared of trying that if if they fail there'll be a failure. The other one I've seen a lot and I wonder if this is true for you too if it rings true is like um a lot of people have a dream like they've been

1:31:52 thinking about and they've been talking about it. They like and it's become this thing they're really excited about but their other fear is like what if I try and it doesn't work and then my dream dies.

1:32:01 Yes. Have you felt that one before? Yes. Yeah. Yes. Those those are the those are the the two ways that usually shows up for most people that I've that I've worked with is is either an internal thing like I'm going to fear or it's like I have this dream and if my if if I fail then the dream dies and I'd rather not let my dream die so I'm just going to keep learning and practicing so the dream the dream lives on, right? It's usually some variation or maybe both of those at the same time.

1:32:26 Um and that's a that's a that's a hard thing. Um, and so, man, I wanna I want to whiteboard out like 50 ideas, but I can't because I'm sunny. Um, the the one thing I would say is like it's interesting how fear works like in in your brain. So, there's two there's two types of fear in your brain, right? There's there's fear of like the body. And so, like when you're born, the human humans born with two fears, right? Uh, your baby's afraid of loud noises and drops. Those are the the only two fears of the body. And then what happens over time, we start learning other fears. So, like we see our mom sees a spider and freaks out. ah the spider and kills it and our brain's like oh and now I'm afraid of spiders and then we see and so like our brain starts like fighting all these things um that cause fear and they starts it starts adding us so those are all fears of the body and those are ones that um are important because they

1:33:11 protect us and they keep us from from dying and a lot of people um uh you know with with modern society most of those fears aren't real anymore right there's no there's no like spiders going to kill you or saber-tooth tiger or so for the most part like the fear of the body aren't real anymore because of the natural you know normal society but then the other type of fear is uh fear of the ego and this is the one where all of us get stuck in it okay there's fear of the ego and Tony Robbins says that there's um inside of our ego there's uh there's only two core fears they always come back to to two things number one is that um if I if I fail at this then I won't be enough and if I'm not enough I won't be loved. So those are the two core fears of the ego that we have. So every other fear we have bubbles up to that eventually. It's like if I try this thing and it doesn't work, then I won't be enough. And if I'm not enough, I'm

1:33:57 not not going to be loved. And so those are the two core things that like it it always comes back to is like I'm not going to be enough. I'm not enough. I'm not going to be loved. And so when you look at it that way, it's like, okay, that's that's what the core belief we actually have, the core fear we actually have because a lot of times it gets masked as a million different things, but when it when you strip away everything, it always comes back to th those two things. And so the first things I try to do when uh with myself and uh with other people is is um is first off we we have to like we have to get over those two fears because then the other ones will all crumble, right?

1:34:27 It's like number one it's like the fear of like I'm not going to be enough. And the reality is like I don't know you that well but you're enough right now. Like it doesn't matter. Like I think a lot of times we're trying to be successful for some reason but like if you try to succeed and you fail like you're still enough. the fact that you're here, you're a child of God, like you are on this planet, like you are like you have gifts, you have talents, you have things like just by default of the fact that you're here, like you are enough. And so like you have to remember that and and like that needs to become part of you. And this is true for everyone. Like you're enough just because you because you exist. Like you there's a loving God who cared enough about you to have you here on this planet. Like um that's that's number one. And so it's like understanding that that that um um sorry sometimes hard to to talk and

1:35:13 sign at the same time. Um but uh but understanding that like like first off and then number two is like you're not going to be loved. It's like the only the most important thing to understand is like you've got to love yourself and that's hard for a lot of people but it's like anyone else who withdraws their love because you're not enough is not somebody that you should care about. And so it comes back to like those fears are similar to the other ones of spiders and sabers of tigers and whatever. They're not actually real. um but they're just in our our ego is so concerned about those things and they're always happening. Right? So that's kind of the the first thing I I'd be looking at is like is is figuring that out. And the second side is is you have to shift your perspective on fear on failure because you even said like if I fail I'm going to be a failure. And that's like that's that's a the fact that you said that

1:35:52 right out of the gate is means it's it's like it's a pattern that that you have in your head. And I think for me, I got lucky uh I got lucky when I was um when I was wrestling um is uh I remember because wrestling's tough because you go out there and you step on the mat and you're wrestling somebody every day and it's it's especially as a wrest like you have to wear these little these singlets. It's little skinny thing. You walk out there on the mat, it's just you and the other person. You have to wrestle and um and it's embarrassing.

1:36:18 You lose and like everyone's looking at you and it's just you and the ref's holding the other guy's hand up and you're there and it's just like it's really hard. And at first it was hard cuz like when I would lose I was just like same thing like I'm a failure. I'm good at this. I just quit. I don't even want to do this. Um uh but luckily for me I had a dad who had different beliefs and he would say stuff and install different beliefs in my mind. So my goal for this is hopefully install this belief for you and for anyone else listening um is understanding that failure um doesn't actually matter. Failure is the most data rich source of information we have on this planet, right? is the failing. Like that's the most important thing. And so like when I was wrestling, I remember uh my junior year, I wanted to be a state champ. I told everyone I was gonna be a state champ. I worked out really hard all summer long and just

1:37:00 went crazy. And then the first match of the season, uh I pull a kid named Nick Fresquez from Hunter High School. He took second place in state the year before. Um and so I go out there and I wrestle and he beats me. And I was just like devastated. And I didn't want to go to school. I was embarrassed. I was a failure. I didn't want to go back to wrestling practice because my team I'd been telling them for the last year I was going to be a state champ and I was bragging about it and then I lose the very first match. And uh luckily for me I had a dad who's got a different belief pattern than me at the time. And uh I wake up the next morning to go to school. I'm all depressed and just feeling sorry for myself. And uh my dad's there and he's got the biggest smile on his face. He's like, "Russell, I know what he did to you." I'm like, "What are you talking about?" I watched the film all night. And my dad had not

1:37:42 slept all night. Like he watched the six-minute match probably 500 times that night and he looked at like what I did, how I did it wrong, where I was out of position, where I was reaching, where my elbows were flying, all these little things. And he watched it and analyzed and everything. Came back, all right, I know exactly what you did wrong. Come over here on the carpet. We're going to practice. I'm like, "Dad, I don't want to p like I am sad right now. I'm going to school." And he's like, "No." So he pulled me over on the carpet and we looked at the mistakes we made. My dad looked at the failure, right? He saw the data points and al now we knew how to become better. And so we drilled all the things. And then uh the next or that day at wrestling practice, I got done with wrestling practice and um uh as soon as I get done, my dad walks in the door.

1:38:17 I'm like, "Oh no." He comes over, "Hey, Russell, we know what we know the failure points. We're going to work on it." And so we go back and we did it um you know, we drilled it again. And every night after practice, for the next four months of my life, practice would be done, my dad would walk in the room. I'm like, "Oh man." And we do a second practice where we would just drill the failure points over and over and over again for four months. That led all the way up to the state tournament four months later. Uh um I was seated number one in the state tournament. The other guy lost he was seated number two. We hadn't seen till the rest of the year, but we had a common opponent that I beat he lost to. So offsides the brackets. We go boom boom boom boom finals. We end up together and sure enough, right before the finals match, my dad pulls me aside.

1:38:53 We go find a mat on the side of the thing and we drilled it again. The failure points again. We go out there in the match, wrestled, and um and that's how I won my state title. I end up beating this kid. And what's crazy is that I beat him with the same move he had beaten me with because I drilled it more than any other human on the planet to figure out those holes. And what my dad instilled in my brain is that um that by failing you don't become a failure. By failing you learn the mistakes you got to fix to do better. So in my business now um when we launch a new funnel oh actually huh let me tell you guys about this event. Uh we launched this event funnel for you guys to come hang out with us uh a week ago.

1:39:30 And if anyone noticed the funnel changed. You want to know why? We put all this time and effort energy. We launched the funnel. I emailed all my list. I'm like, I'm going to sign success magazines. I thought everyone was going to be excited and it was crickets. It bombed. I think we sold like 30 of these and that was it. I was like, huh, there's only 30 people that want me to sign a magazine. I want to shrivel up and die. That is embarrassing. Like, what kind of presumptuous person's like, "Hey, come to an event where I'm going to sign my like it's just like embarrassing and like seems cocky. I I don't like anything about it, right?" Uh, so Russell was just like, "Let's just cancel the event. I got things to do today anyway. No one wants my signature.

1:40:04 I'm done." I was like, I feel like we can make a really cool experience for people. It'd be really, really fun. Um, but the funnel was backward. It didn't work right. So, we came back, team, tweaked the funnel, launched it again, and round two, it worked. But we didn't know it wasn't going to work until we did it and just put ourselves out there. Like, I didn't know where I was open in in my wrestling till I got out there on the mat and I wrestled the guy and I found out, oh, you're flailing your elbows. You're standing up too tall.

1:40:27 You're out of position here. I didn't know my funnel was going to work until I put it out there. And the coolest thing about it is, how many of you guys knew the funnel flopped? Oh, none of you. Nobody knew. That's weird. That's the best thing about the internet. You launch something and it fails. Guess who knows? You. If nobody saw it, then nobody saw it. If they did see it, they probably think you're successful because you actually launch something. Well, most of them are just sitting around doing nothing all day.

1:40:48 And so for you, it's like just launch it. Put it out there. Plan on it failing. Just say it's always going to fail. In fact, um, another, uh, as long as you're in story time with Russell, another story about that is, um, in my inner circle, when we first launched inner circle, I made every single person who came in, the first thing they had to do is build out a webinar and launch it. And, uh, so they would spend four or five weeks planning the webinar, getting it done, launching, getting a whole bunch of people out there to um to go and uh, and promote it, right? They and the night before they always like, "Russell, my webinars tomorrow. It's going to be so I'm so excited." And in their mind like, "We're going to make a ton of money." And I always message him like back. I was like, "Hey, this is not the message you thought you were going to get from Russell today. You thought I was going to be all pumped and

1:41:27 encouraging, but I want you to know that the uh webinar tomorrow is probably going to fail." And they're what? That's not very inspirational, Russell. Um I said, "Look, every webinar I do the first time doesn't work. There's no way that you who this is your first time, I've done a hund of them and mine don't work the first time. It's probably not going to work." But I'm like, "That doesn't matter. The only purpose of us even doing this first one is just to find out what's wrong so we can fix it." And so what happens is people spend years trying to perfect everything as they want to like make sure it's perfect before we launch it versus like my philosophy is opposite. Do the best I can launch as quick as I can so I get the data fast and then I'm going to go and actually fix it. And so the faster I get out there, the faster I fix it. So they do the webinar, they come back, oh Russ, well I'm bummed I only sold one.

1:42:04 I'm like I told you so. But guess what? Now we got data. Like how many people registered? What was the show up rate? What percentages stayed on? How many people dropped after the first three minutes? How many people dropped after 10? Uh how many people were on during the pitch? And then from there we have all the data we need to actually make good decisions. Everything else ahead of that is just a guess. So my encouragement for you and for everyone listening is just create something and launch it. It's going to fail. Nobody cares. Nobody even knows. But the reason why it has to fail is because until it fails, you have no idea what you got to fix, especially if it's your first time.

1:42:32 Um and so I would put out there, your dream's not going to die. It's going to be an iterative process. All success is iterative. Um if I was still focused on my first launch, I'd be selling potato gun DVDs right now. and I would not be on the cover of success or hanging off any of you guys, right? Potato gun DVD was not a success and all said and done. But it was the first one and I learned and from that I created the next one and the next one and I could never get to the I could never create ClickFunnels or create any other things until I had failed three or 4 hundred times because then I learned all the ways to not fail.

1:43:02 So hope that's helpful. Um huge biggest thing is adopting that belief of like failure doesn't actually matter. Like we all fail all the time. I fail on a grand scale and most people don't know. So if I'm fail on a grand scale, most people know you can fail on a small scale, no one's going to know. It doesn't matter. And then it's just iterative like making it better, make it better, making it better until you become the person who who has the success.

1:43:23 Great. So my only question for you then is when are we launching this thing? [clears throat]

1:43:27 Uh we're going to do it this week. I'm going to put it out there this week. Heck yeah, dude. Congratulations. That's the big deal.

1:43:34 Okay. I'll do it this week. Okay. I'll do it on the weekend. I'll do it on Saturday or Sunday. I'll put it out there.

1:43:40 Okay. And just so you know, it's gonna fail, but don't worry about it. It's cool. Now you got data. Now we can fix it. That's the first step. I'm proud of you.

1:43:47 Thanks. That's awesome. Very cool. Thank you. That was fun. Was that helpful for anybody else listening in? Hopefully. Hope that was good. Okay. Um Okay, let's do this. That was fun. Um I'm gonna I'm gonna keep cranking. We're gonna have McCall come. Do you want to want to come up and I think I'm reading the thing that they told me. Oh, okay. Fun. All right. Either way, what do you want to do?

1:44:12 Me. Let's um let's put our hands together for a call. We're gonna figure it out on stage. Put our hands together for a call. Jones coming back up.

1:44:19 Yay. Okay. Do you want to Q&A or do you want to just um Well, I can teach them how to be authentically themselves.

1:44:26 Let's start there. Let's start there. Have so much charisma. Okay, friends. Who wants charisma?

1:44:32 All right, let's do some of that. That'll be fun. So, I didn't even introduce myself the first time. I don't know how many of you actually know who I am, but my name's Call Jones. I'm the co-founder of a company called Charisma Hacking. So, we help entrepreneurs be more charismatic on video, whether that's to be more confident or to actually use charisma to sell things. So, from my perspective, the ultimate secret to success is charisma. Now, I know the first presentation we talked about uh we talked about identity, right? And adopting the identity with this even subconscious identity osmosis, right? We want to adopt the identity of these other people. But the biggest mistake that people typically make when they're trying to adopt the identity of someone is they also try to adopt the charisma.

1:45:12 They start to try to be like this person because they're thinking like this person. They try to talk like this person and then they become really awkward because it doesn't feel authentic to them and then it keeps them from succeeding. So I want to share with you guys a framework on how to be authentically yourself and how to be more charismatic. Yeah. So, our definition of charisma at Charisahhacking is the ability to do three things. Get people to like you, get people to trust you, and get people to do what you say. We do that by making people feel three emotions. I want you guys to write three in the chat. Three emotions. If we can make them feel these emotions, they'll do whatever we say and we shall be successful. Those three emotions are first, we need them to feel excited. I want you guys to write excited in the chat.

1:46:01 The second emotion we make them feel is we make them feel seen. I want you guys to write seen in the chat. And then the final emotion we make them feel is we make them feel certain. Now you can write certain in the chat as well. So I'm going to show you how we're going to do this authentically. Yeah, we need to make sure that we're doing this authentically because if we don't, it is awkward. And according to our business and all the success of all of our clients, if you're not authentically yourself, it's hard to connect with people. And connection is the ultimate success hack is if you can connect with people, then you win. So this is a framework that we created to help people be authentically themselves all the time. Yeah. How many of you have ever done like a a podcast interview or had a conversation with somebody or felt like you were totally on fire and you know what the ultimate version of you looks

1:47:00 like? Yeah. If you have ever had a moment where you have felt like you are on fire, I want you to write fire in the chat. Yeah. Where you're like, "This is the ultimate very best version of me." Yeah. Can you guys imagine what that looks like? Sometimes it's best to imagine like an event for my husband Tanner who is the most perfect human on the planet. Uh he is an introverted person but when we went to one of our friends weddings um [clears throat] he upstaged the bride. He was like so on fire. He was talking with people. He felt really comfortable.

1:47:37 And Tanner went to the bathroom while they were cutting the cake and several people turned around while they were cutting the cake and was like, "Where's Tanner?" I was like, "Okay, this is great." So when Tanner thinks of the ultimate version of himself, he thinks like, "Okay, wedding Tanner is the version of myself that is the very very best." Yeah. So if you can think of the very best version of yourselves, can you also think of a time when you were maybe not the best version of yourselves? Yeah. a specific event or time when you became the awkward monster version of yourself. Maybe you were creating content and you tried to film your first Instagram reel. Or maybe you got in front of a hero and all of a sudden you panicked and you didn't know what to do with your hands and you started to Ricky Bobby. Right? If you can imagine a time when you were not yourself, I don't want you to tell me what it is. I just want

1:48:28 you to write yes in the chat. Yeah. Have you guys ever noticed, and this could be influencers that you watch or even sometimes heroes of yours, where you'll watch them in a podcast interview, they're the very best version of themselves, and then you see them in a different medium, and you feel like something's a little bit off. Yeah. If you've ever seen this, I just want you to write seen it in the chat. So, what I'm going to teach you to do is I'm going to teach you how to become that very best version of yourself all the time. And I love how Russell said, "Success is an iterative process because so is charisma. So is authenticity."

1:48:58 Yeah. especially when you're trying to be authentic all the time. It's an iterative process. So, I'm going to teach you how to iterate on authenticity and become more and more and more authentically yourself. Okay, so this is called the charisma loop. I want you guys to write loop in the chat loop. And we're going to do like a tiny tiny workshop with this. So, the very first thing that goes into our charisma loop is what we call our center. Now, what our center is is it's the moment I had you guys imagine before. Yeah. It's the time when you are the very best version of yourself. Yeah.

1:49:31 Now, because remember, we want to make people feel excited, see, and certain. I want you to first think of the most excited version of yourself. Yeah. When you were authentically, genuinely excited. Yeah. When you can think of that event or that time, I want you to write got it in the chat. Yeah. I want you guys to keep up with me because this is this is so much more helpful if you can do it in real time. Yeah. So, think of the time when you were the very best version of yourself when you were your most excited. Yeah. When you got it right, got it in the chat. A you're amazing. Okay. So, now what I want you to think about is I want you to start to list out the attributes of the center version of you. Yeah. So for me, I would write goofy, high energy, theatrical, friendly, and I'd keep going. Yeah, the longer the list, the better because the more accurate. Yeah. Make sure that you include words that you can kind of

1:50:33 visualize, right? I know exactly what goofy me looks like. Looks like my eyebrows going crazy. I know exactly what high energy version of me looks like. There's a lot of high kicks involved, right? I know what theatrical version of me looks like, friendly version of me looks like. Yeah. When you feel like you had at least one or two things that you know belong in your center list, I want you to write center in the chat. Yes. Center in the chat. So with charisma, visual is important. With authentic with authenticity, visual is important. So we say, "Okay, can I visualize me at my very very best?"

1:51:07 Yeah. This is the most successful version of you. The more people we can show this to, the better. Yeah. So now the next thing that I want you to imagine, the next part of our loop is off center. Anytime you are not yourself, anytime you are awkward or cringy or maybe aggressive or you look obnoxious or anything that's not you, you are simply off center. It's not that something terrible has happened. You're just off center. Yeah. Now, I want you to imagine that second time that we talked about before where maybe you weren't the best version of yourself.

1:51:47 Maybe it was on a podcast interview and you panicked. Maybe it was filming your first Instagram reel. Maybe it was talking to a a hero of yours or a mentor where all of a sudden you got in a high stress situation and your body kind of started to shut down. Yeah. Now, what I want you to do with the off-center list first, if you can imagine a time when you weren't your best self, write got it in the chat. And then here's what we're going to do. We are going to take this list of our center attributes and we're just going to look at what's missing.

1:52:22 We say, "Okay, when I am off center, when I'm not my very best self, oh, I'm not goofy. Okay, great. Good to know." Yeah. Or like, "Oh, maybe I'm missing my goofiness and my friendliness." Or maybe I'm missing this and this and this. You just use it as a checklist. Yeah. So, if we know what aunderer looks like, I want to got it. Nope. We just wrote that right off in the chat because these next two two steps are the most important. So we have the most successful, most entertaining, most wonderful, excited, incredible version of ourselves. Now we're imagining, okay, the versions of ourselves that we don't want to be. We first have to be aware of those. The next step of our charisma loop is what's called the trigger.

1:53:05 Now, nobody goes off center on purpose. Not one person goes off center on purpose. It is always caused by a trigger. Yeah. So if we are goofy and our offcenter is not goofy, it's because of some sort of trigger. Usually it's been it's because somebody has told you you are too much whatever's on your list. Yeah. I was on a podcast one time and um I thought I was killing it to be honest and I was being my goofy self and I thought the guy was really enjoying it. the one who was interviewing me. And then all of a sudden he said, "Just to interrupt you really fast, does your husband ever want to hold a pillow over your head and squeeze?"

1:53:48 I was like, "Oh, fix your Facebook call." No, my husband never wants to murder me because of my personality, but thank you. Right in this moment, I'm like, "Oh my gosh, what a jerk." Like, "Oh, that doesn't bother me. I teach people to be authentic. I'll get over this." For the next three weeks, I had a lot of speaking engagements and a lot of trainings that I was do or that I was doing. and they were all off and I couldn't figure out why. I kept watching these being like, "Ah, these are just not my best self. What's going on? I've practiced like nothing else has changed.

1:54:18 What's going on?" And until I identified my trigger and I said, "Oh my gosh, when that guy told me I was too goofy, right? I looked at my off videos that I was filming and I was like, "Oh, it's missing the goofiness. Why would I take that out? I know people enjoy that on stage most of the time, right?" Right? And I say, "Okay, why is the Goofy missing?" When I dove into the trigger and I said, "Oh, because that one guy said your husband should want to murder you because of your goofiness." It affected me a lot. Right? So, I took it out. You have to be able to identify the trigger that caused you to be not yourself, that caused you to be inauthentic, or you can never do the last step, which is fix it. Yeah. So, if you can imagine, oh my gosh, this person told me I was to this. So if somebody told you you were too much, you will become less. If someone told you you were too little, not energetic enough,

1:55:12 suddenly you're waving your arms around trying to overcompensate for things. Yeah. If this is making sense, I want you to write yes in the chat. Yeah. Every single one of us has been told at some point in our lives that we're too much something. Yeah. Too big, too small, too loud, too quiet. The second that happens, it's the survival part of your brain that starts to compensate, right? It says, "I don't want to feel that feeling. I don't like that. I'm going to remove the things that that person doesn't like." Yeah.

1:55:40 So, this final step is the most important. And I'm going to finish this up. This is what we call the bridge. Yeah. I want you guys to write bridge in the chat because here's what's happened so far. We are our most authentic version of ourselves and we're killing it. And then all of a sudden, this trigger happens and someone tells you, "Ah, you're too that." Or maybe it's even yourself telling you, "Ah, I'm too this. Nobody will ever like me if I show this version of myself. We take that out and it's off. People can feel that it's inauthentic because it's not all the way you. All of the sudden we have realized we are off and now it's time to get back to the center. Yeah. With our bridge.

1:56:18 Now with what we did with Russell before where we are trying to adopt the identities that we want to be, all we have to do is we have to find proof. Yeah. I want you guys to write proof. You have to find proof that this is not true. So for me, where I was goofy, homeboy said, "That's obnoxious." I took it out of my videos. At this point, I had to find proof that what he said wasn't true. So, I started to look at different times when people celebrated that thing about me, where people liked when I was goofy, when people actually went out of their way to comment on the goofiness and how it did something happy for them. Now, with the proof, we have the 135 rule.

1:57:10 If it hurts a little, you need one piece of evidence to fight it. If it hurts a little more, you need three pieces of evidence for every trigger. If it hurts a lot, you need five pieces of evidence for every trigger. And these pieces of evidence can come from anywhere. You just have to prove that it's not true. The very final step is you're going to cross this bridge by saying it out loud. You're going to find the proof. You're going to look at the proof. And then before you go into that next situation that you want to be the very best version of yourself, you are going to say the proof out loud. So I would be off and I would start saying out loud, I'm goofy and this person loved that I was goofy. Oh my gosh, read this comment. Yeah, Julie absolutely adored that I was kicking my face in my speech.

1:58:02 And I can be goofy and people will like that and this is going to be amazing and I can be authentically myself. And then I go into film that content, do that interview, talk to that mentor, whatever. And I have reset and I'm back in my center. Yeah, if this is making sense, I want you to write got it in the chat. Got it. We do a lot of stuff with charisma, a lot of stuff with authenticity. If you are authentically yourself, you're going to attract more people. You're going to enjoy your life more, and you will be more successful.

1:58:35 Thank you so much. Yeah. That was awesome. Keep signing gifts. We just passed 500. We just passed 500 signed. Woo.

1:58:44 Do you have carpal tunnel yet? It's not doing too bad. I'm getting like a silver marker all over my hand. So, I'm like the tin man on Wizard of Oz. I hope I don't pass out from lead poisoning or something. Anyway, um so fun. So fun.

1:58:56 Uh how are you guys all feeling? You guys doing good so far? Um so I heard during the during that that some of you guys were trying to order copies of the SC magazine and that it went down. Apparently, my team's got up and working again. So, I think this is like 50 or so left before the thousand signed copies are done. So, if you don't have a signed copy yet or you want a second one or whatever, you got to go to secretsuccess.com/signed uh to get in before they're gone. Got 500 more to sign. We also still have the special VIP session happening here soon.

1:59:23 So, I'm still playing back and forth my head what what uh might be the best thing uh because I I know we kind of told everyone three hours is from the two hours up front and the hour for the VIP session. So, uh, we may Yeah, I think I think what happened is I'm going to Okay, this is the game plan. You guys ready for this? This is decision- making 101. We're making a decision. Okay. Um, what we're going to do right now is I'm going to tell you guys one more time about just kind of what's happened to VIPs and then we'll probably break to lunch. Uh, and then VIPs will come back in like 30 minutes or so. During that lunch, I'm going to keep pounding slide getting trying to get my the thousand done. Uh, and then we'll start the VIP session right afterwards. So, uh, how many you guys are VIP? If you're VIP now, raise your hand. Wave it around.

2:00:00 You're all very important people. for those of you who upgrade to VIP. Uh, okay. So, there's a couple cool things that I want to make sure you are fully fully aware of with the VIP package. Okay. Number one is we're going to be starting probably in like 30 minutes or so doing a session. We're going be doing an unboxing of um of Earl Nightingale's uh of his his estate. Um, which is kind of fun. Uh, can we like is everyone here? Is Jackson here? Someone can grab the like actually wield this so you guys can see what we're going to be opening.

2:00:25 Okay, they're going to grab it so you guys can see what's going to happen. But I have a huge crate. It's been sitting here for two months. I have no like I'm not good at not opening presents or gifts and so um but I've waited till today to do it. They just barely pulled the top off and none of the boxes are unlocked. So we're going to be doing that live. I'm going to be showing you guys a whole bunch of really cool stuff from Earl Nightingale who is um was the voice of personal development for a decade. Um yeah, it's right here in the middle. I don't know if you can pan down the camera, but um this is where we're going to be unboxing all of these things. Um I had a chance to go and meet his wife uh a couple months ago and look at all this stuff and it was amazing. So, we worked out a deal. And so, basically, uh, we'll be opening this, kind of going through all this stuff. There's some really cool things.

2:01:02 Uh, one story I'll kind of briefly tell. I was going to tell it in more detail during the VIP session, but, uh, Earl Nangel, uh, wrote a record called The Strangest Secret. Any heard The Strangest Secret before? He wrote this for his sales team when he went on a sailing trip. And he wrote this record uh, you know, recorded the record, gave it to sales team, and then he was gone for like three months on the selling trip. And he got back from the selling trip. Um, again, this is not something he had launched. There was no viral marketing effort. There was this he gave it to his sales team. That was it. This record went on and sold over 100,000 copies. It became the very first record to ever go out of gold or platinum, whatever that's called. And uh that in the spoken word format, like obviously songs before, but never before in a spoken word record. Sold that much. And he actually got a record uh I think from

2:01:44 Sony, like a gold record. And that record is in here. We're going to open it live and see it. Plus all his manuscripts is I don't I don't remember everything that's in here. I'm going to be discovering with you. We're going to pull that all out. Um Earl's uh Earl's wife Diana is going to be coming on as well and she's going to tell us some really cool stories about Earl. So I'm really excited to share that with you guys as well. So that'll be happening for all the VIPs. But also VIPs, don't forget is the other cool thing that you all get is um next uh in two weeks. So November 20th that we figure the date is November 20th, we're going to be doing the persuasion event or sorry not persuasion, the self-persu uh which is going to be um the first time I've ever done this before. I'm really excited. Um uh it's going to the plan right now is a half day event.

2:02:22 We're trying to block out four hours. It might be a little longer, short, I'm not sure exactly, but uh it's going to be really really special. The goal with that is all you guys to come with your dream, with your goal, the thing you want to achieve in life. Um and then we're going to t take that. I'm going to walk you guys through the process on how you actually figure out what are the things that are actually holding you back from that. How do you rewrite those false beliefs? How do you do it for yourself? How do you persuade yourself to actually be successful? Um on the backs of that we're give you guys access to the driven 67 app u which then will give you guys the building and we're going to start running towards the goal.

2:02:49 So it's kind of the kickoff event for your goals for your dream for your life and then over 67 days we will run together and we're going to help you guys accomplish those things with absolute certainty and then when the 67 days are done then we'll regroup and then we'll pick a new goal and we'll keep running and keep doing this. And this is how you're going to go from from here to here to here and uh and over time you'll be able to achieve the things you're trying to do in life and hopefully find a lot of fulfillment in the process. This is going to be a lot of fun and I'm excited for it. Uh, are we able Can we pull up the VIP page? Um, so the link there secretsuccess.com uh I can't see the link. It's in uh is it VIP now? Okay, there's the link. Um, it's not that page. It should be uh Okay, they're going to pull up the page real quick. Uh, so you can see because I actually can't remember what

2:03:28 the VIP costs. I don't think it was very much money. Um, uh, yeah, that's the page. Cool. So, this kind of show you all the cool stuff. Uh, soon as I pull a page up here, I'll kind of walk through it. when you uh and a lot of you guys upgraded when you bought the sign magazine. This was the up the upsell. So this is the upsell basically. So if you already got the upsell, don't worry, you already got it. But this is everything here. So when you scroll down, you get access to the 4day or sorry 4 day, the 4 hour half day self persuasion master class. You get access to the driven 67 app. You get a copy of the uh the first edition success magazine, the actual October one I spent $100,000 for. You guys will get a copy of that to be able to read. Plus you can have the Earl Nightingale unboxing of it. Uh, plus a whole bunch of other really cool that Earl Nightingale stuff will be revealed inside the member or released for you

2:04:08 guys inside the members area. All for a total cost of what are we charging in for it? Oh, 47 bucks. Okay, so 47 uh if you also want to ship out like a copy of Think and Gro, a couple other unpublished Napoleon Hill books and it's 97 bucks. Uh, so $47 you get access to everything and then you get 30 days and then after 30 days uh you keep you get access to the Secrets of Success membership site and app as well. And after 30 days, if you want, uh, it's $97 a month to stay on that, but if not, you can cancel. Either way is cool. But 47 bucks, you come hang out with us as we open all the Ronald Langale stuff and come to the four hour self-persuasion master class, which basically means it's like 10 bucks an hour for me to help you achieve your wildest dreams. So, if it's worth $10 an hour to help you achieve your wildest dreams, you probably should upgrade to VIP. It's 47 bucks. It's like the cheapest thing we've ever done. So,

2:04:52 uh, I just wanted to do it for you guys. Um, so you can um, yeah, so you can you can figure out the things that are holding you back. So many of us, we have these mental blocks and it's hard. A lot of times it's easier to coach somebody else than yourself. And uh and maybe you're successful in some areas of life, you're struggling in others. You're like, "Man, my relationship's great, but my business is horrible. My business is great, but man, my marriage is horrible." Like, if if you're struggling in any area, that goal is to come with with the goal of the thing you actually want to achieve. And some of you guys are hyper producers. Your business is crushing it, but you want to figure out how to have more connection with your spouse. Okay, cool. Come. I'm going to walk you through the process. If you're like, I got that figured out, but I want to lose weight. Cool. Bring that. You're an athlete and you want to win a state

2:05:27 title or what? bring whatever your wildest dream and fantasy and thing you want to accomplish in life and we're take you through a process I believe is the key. It's the key that's helped me be successful in in the things I've I've tried to achieve in my life, right? I've been successful in in sports. I've been successful in business. I've been successful in my relationships. Uh I've had a lot of failures in all those areas, too. So, I'm not saying I'm perfect, but through the process, I've learned a lot of really cool things that I've never really shared publicly before. I talked about how to persuade other people for the last two decades, but I never talked about how to persuade yourself. And so, that's what we'll be doing. It'll be a lot of fun. So, if you want to upgrade, go to um secretsuccess.com/vip now. Again, 47 bucks and you'll get n 30 days access to the secrets of success membership site as well, which you we

2:06:05 told you about that. It is insane in there. So many cool things. Um so, that's kind of game plan. So, this is the game plan for everybody. We're going to wrap for today. If you don't have your magazine yet either, and you still want to sign one, we have a few left, I'm sure. Um I'm going to keep signing until I get all all thousand of them signed. Then, my team will start shipping them out tomorrow. uh the first 250 VIPs you also uh on top of that we're going to plug in uh put in uh out of the ashes uh the or sweat Martin story uh for you guys as well that go inside the mag uh the first 250 you guys who upgraded and um that's kind of game plan. So VIPs we're going to come back in 30 minutes from now. Um what my team's going to we're actually going to play they're going to play a video that kind of walk it's like a five minute video kind of walks through the VIP upgrade. So they're going to watch that

2:06:43 together and then when it's when the the video is done we'll kind of wrap this and then VIPs will come back in 30 minutesish. Um the VIPs they log back into the AIOP and then if they buy VIP they go out audio dashboard.

2:06:56 Okay. So VIPs you're already in the same spot. Don't don't change. You're already in the VIP room. If you're not a VIP yet, go upgrade and then you're going to log back into audio where you logged in before and there'll be a different link there for you to come into the VIP session. So that's kind of game plan. But uh with that said, you guys, I just want to thank you all for for being here. First off, like just the fact that you guys would show up to celebrate my day for me means the world to me. So thank you so much for doing that. Uh hope you had some fun. hope you learned some stuff, hear some cool stories. Uh hopefully we gave you some ideas on ways to break through fears and stuff like that. Uh and hopefully set some goals and build some dreams and things you want to kind of accomplish and achieve.

2:07:25 I want to thank all the speakers and everyone who came and and shared their uh I'm thankful for all them for coming um and sharing uh with you guys as well. And um that's kind of it. So with that said, uh like I said, VIPs, we'll see you back here in 30 minutes. Everyone who's not a VIP, you got 30 minutes to go get that VIP ticket. 47 bucks. Come on in, hang out with us again. And then again in uh two weeks, November 20th is when we're gonna do the first ever self-persuasion half day event. Bring your goals, bring your dreams. We'll help you figure out exactly how to do it. I appreciate you all. Thank you so much for being here. And with that said, we're kick up the video. And we'll see you guys all in VIP here in about 30 minutes. Thanks everybody. Let me ask you something that might be a little bit uncomfortable. How many success books do you have right now that are sitting on your shelf unread and gathering dust?

2:08:06 Okay. How many courses have you bought and you actually haven't finished any of them yet? Or how many podcasts or YouTube videos have you listened to on how to eliminate procrastination and accomplish the goals you actually wanted only to find yourself in the exact same spot as before? Or how many times have you set a goal, whether it's to lose weight or to start a business or improve your performance in the sport that you play and you felt that rush of excitement when you set the goal, but then nothing. Here's the truth. Right now, you already know what to do. The problem is not more information. The problem is you. I'm not trying to sound harsh. I'm actually giving you literally the best news that you're going to hear all day because you are both the problem and the solution. Now, I want you to stick with me because I'm going to show you how to rewire your brain to go from being a reader to an actual doer. But

2:08:48 first, let me introduce myself. My name is Russell Brunson and over the last 20 years, I built a 10-f figureure company from scratch. I became a state champion and an all-American wrestler. And I've helped tens of thousands of entrepreneurs and athletes to transform their businesses, their performances, and their lives. But the one skill that made all this possible was not marketing. Okay? It wasn't sales and it wasn't hard work. Even though I do think that hard work is very, very important, it's not the true answer to success.

2:09:13 It's this one skill that most people aren't even aware of yet. It's the one thing that actually matters. In fact, I'm going to tell you what this one skill is in exactly 1 minute and 23 seconds from right now. But first, here's what I've learned working with thousands of entrepreneurs and athletes. There's a massive difference between being a success student and a success story. Okay? between learning about goals and actually hitting them, between knowing what to do and actually doing them. Look, you've read the books, you watched the videos, you've attended the events, and maybe you got fired up at a seminar and thought, "This is it. This is finally going to change everything for me." But then the energy fades, life gets in the way, and you're right back where you started. Research shows that 70% of people who feel inspired right now will do absolutely nothing within the next seven days. Out of a thousand

2:09:57 people actually start pursuing a goal, only 27 will still be going by the end of the year. That's less than 3%. So, what's stopping you? Well, after investing millions of my own money to study success and working with tens of thousands of entrepreneurs and athletes, I've discovered that there are three core goal destroyers that stop 99% of people from ever actually achieving their dreams. Goal destroyer number one. I call this good enough comfort. Right now, your life isn't amazing, but it's not terrible either. It's just good enough. And good enough keeps you stuck in a semicomfortable state. You know that feeling when you're done showering, but you don't really want to stop because it's kind of freezing cold outside. That is where you are right now. Your current life is lukewarm. To get what you really want, such as the championship, the business, the body, the income, you'd have to step through a

2:10:39 brief period of intense discomfort. Many people won't do it. Most people never get past this first destroyer. Gold destroyer number two is called the grind. Let's say you do step out of the shower. Congrats, you're now in the top 30%. But here's where it gets brutal. The grind. This is where consistency kills everyone. You start strong. Day number one, you're fired up. Day seven, you're still going. But by day 30, half the people are already gone. By day 365, only 2.7% are left. The grind does not care about your excuses. It doesn't care about your motivation. It just asks one question. Are you still here? Most people quit when it gets too hard. And then it leads us to goal destroyer number three. You. And that's where it gets interesting. Even if you make it past the first two goal destroyers, even if you're grinding and taking action, there's still one thing standing in your way, and it's you. Your false beliefs

2:11:29 about what's actually possible for you. How many times have you heard your inner voice saying, "Who am I to do this?" Or your doubt that whispers, "This works for other people, but not for me." And this is the secret. You are both the problem and the opportunity. Once you realize that there's no external forces holding you back, that it's 100% on you. It gives you absolute freedom. Because if you are the problem, then you are also the opportunity. Now, here's the billion-dollar secret that I promised earlier. I built a 10-f figureure company using this one skill. It's the skill of persuasion. I literally can sell anything to anyone. But the most important person I sell every single day of my life is myself. And I call this self-persuasion. This is the same framework I use to go from startup to billion-dollar unicorn. It's the same framework I use to become a state champion and all-American wrestler. the

2:12:14 same framework I use for everything from business to athletics to my relationships to my entire life. It doesn't matter what goal I have in mind. I simply plug the self-persuasion framework into that specific goal and I'm able to achieve it with confidence every single time. Most people spend their entire lives learning how to persuade others. But they never learn how to actually persuade themselves. And that's why they say stuck as success students instead of becoming success stories. So, if you're lukewarm, stuck in the grind, where you're realizing that you are actually the problem, then you're going to love the offer I just created for you. I'm hosting a half-day self-persuasion immersion master class where I'm going to install this framework directly into your brain. This is normally something I only teach my inner circle members who pay $50,000 per year. But I want to invite you to attend

2:12:56 as my special guest without paying even a fraction of the cost. This is a full halfday kickoff event where you can get momentum you need to drive you to the finish line where we're going to help you to establish your vision, your dream, your purpose so you know exactly what to do. And then we're going to launch you at top speed so you can actually accomplish your goal with absolute certainty. During the half-day challenge, I'm going to show you step by step how to first rewire your brain to help eliminate the false beliefs that are keeping you stuck. Next, how to master the skills of self-persuasion so you can finally achieve any goal you have. Third is how to go from reader to actual doer, taking you from success student to actually a success story.

2:13:31 Then after the challenge, you'll get 67 days free access to the Driven 67 app and community. In the Driven 67 app, you'll pick your goal, whatever goal it might be, we're going to help you achieve it in just 67 days. If you want to lose weight, we're going to help you get it done in 67 days. Want to launch your business? Done in 67 days. Want to crush your next jiu-jitsu competition? Done in 67 days. Want to double your business? Well, depending how big it is, we might be able to do it. But the goal is to do it in just 67 days. This literally means you can pick any goal, any dream. In 67 days from today, it could be yours. So, here's how it works.

2:14:02 Every day, you get a fresh video from me, delivered directly to a special app I'm going to give you to keep you mentally primed for your success. After you get that done, then you're going to immediately jump into what's called the 13-minute 57 second ritual created by Napoleon Hill and W. Clemen Stone. And this process literally will dismantle every one of your false beliefs and rewires your subconscious in less time than that takes to make breakfast. Next, you're going to jump into the app and click on the button that says focus blocks. Now, these are live Zoom sessions with other entrepreneurs and athletes who are doing deep work every hour on the hour, 24 hours a day. It's kind of like a group fitness class applied to your productivity. It's created by one of my friends named Manny. Uh he created this after he's read over 2,000 books on personal development and productivity and realized he wasn't getting anything

2:14:43 actually done. He created this new process for himself and his students and it changed everything. And so recently we had a chance to actually apply that and plug it into the app and you have access to that 24 hours a day and you get 247 access to your own AI invisible counsel where Napoleon Hill, Earl Nightingale, Elsie Lincoln Benedict and other legendary success masters will coach you through any obstacle right in your pocket whenever you need it. This is hands down the single greatest goal- driven app ever created to transform you from a reader of information into a doer that crushes their goals one after another. Now the retail price for all this is $997. In fact, the halfday self-persuasion challenge alone is worth $497. I'm not going to charge you that.

2:15:21 In fact, because I want you guys to be successful with whatever goal you picked, right? Some of you guys are here because you've got a weight loss goal. Some you've got a business goal. Some have a relationship goal. Whatever goal you want, I want you to be successful. I want you to hit it with absolute confidence. What I'm going to do is two things. Number one, you've got to come to the self-persuasion master class. Again, this is a half-day master class. And this gives me the ability to spend time with you to figure out what is that dream, what is that idea, and we're going to pull it down. We're going to break it into a step-by-step process you can achieve over the next 67 days. After you've gone through that half-day master class, which is going to blow your mind.

2:15:51 This will be the best money you've ever spent. Then I'm going to be giving you guys access to this app. The app's called the Driven 67. It's about people like you and me who aren't just people who are dabbling, but people who are driven, who are trying to change the world or trying to change your own world, right? So, if you are driven, this app was developed specifically for you. So, what's going to happen is after the challenge is done, you're going to open up that app and you're going to know exactly what to do step by step every single day for the next 67 days.

2:16:13 You're going to wake up and you're going to follow the process through the step number one, step number two, step number eight, you go through the steps for the day. And by doing that, every single day you'll march faster and faster and faster towards your goal. Okay? The goal of both the half day master class and the app is to get you into momentum and to keep you there. Okay? Biggest problem people have trying to be successful is they start a goal and they stop. They start and they stop. They're dabbling. They're learning. Right? Our job is to get you on fire. It doesn't matter what your goal is. Like bring any goal, any course, any product you bought, whatever you're trying to implement into your life. Show up to the halfday self-persuasion master class. Go through it with me. Plug in the app and over the next 67 days, you will hit your goals with absolute certainty. It's going to be the most amazing exciting thing in

2:16:51 the world. Just imagine what will be different in 67 days from right now when you jump into the app and jump into the challenge. So then the question comes, well, what is it going to cost for me to achieve the goal and the dream that I have right now? Okay. Now, a lot of goals and dreams cost a lot of time and energy and money. But for you to plug into the system, right, we're going to help you to achieve that goal with absolute certainty. Um, the cost is not a lot. In fact, because we're going to be working with you over the next 67 days, you're gonna have a chance to get into the self-persuasion master class for just a onetime payment of $67. Okay?

2:17:21 After you get that, you're going to have a full 67 days with the app to go through step by step. Okay? Now, this app is part of our Secrets of Success membership site. Normally, people pay $97 a month for, but what I'm going to do is I'm going to give you guys 67 days access to that app. That means your first goal is free on me. Okay? You have a chance to go through the process for 67 days. is you hit your goals with absolute certainty. And then when that's done, my job is to convince you to set the next goal and the next goal. Keep striving, keep moving towards your dreams and your vision. Okay? And so for 67 days, you have free access to the app and secrets of success membership site.

2:17:53 And then after that, if you want to, then it's just $97 a month. But if you don't want that, you can cancel anytime during the first 67 days and you'll never be build again. So it's a pretty simple offer. $67 gets you in the half-day event. You come hang out with me for four days. We've installed this into your brain. you start hitting your goals with absolute certainty and for the next 67 days after that we walk you through step by step by step to achieve that goal and then when that goal is done then we pick the next goal and we keep on sprinting together. Okay? You're going to be part of a really cool community of of people who are driven who are trying to change their lives just like you are and you're going to plug into a really cool community of people that will become your best friends in the long term. Now keep in mind that this offer is only available at this low price right here right now

2:18:33 on this page. So right now you got two different options. Number one is keep being a success student. keep consuming, keep hoping that this time is going to be different. Or number two is master the billion-dollar skill of self-persuasion and then plug it in to our process and help you to achieve any goal you want in the next 67 days. So if you are ready to become the next success story, all you got to do is join the self-persuasion master class right now for just a onetime payment of $67 and you're going to get 67 days access to the driven 67 app so we can get to your goals and help you to hit them with absolute certainty. So click the link down below and I'll see you on the inside. Heat up

2:19:31 here. Happy birthday. Heat. Heat. N. Heat. Heat.

Questions about this episode

What is discussed in "The Missing Chapter From Every Book I've Written Gets Revealed LIVE..."?

In order: 0:00 Success Magazine, Diana Nightingale, Miss United States, Ashley Kirkwood; 15:00 Self-Persuasion, Diana Nightingale, Proximity to Pace, Reality Distortion Field; 30:00 Dan Kennedy, Subconscious Identity Osmosis, Success Magazine, Barnes & Noble; 45:00 Self-Persuasion, Driven 67, Driven 67, Focus Blocks; 1:00:00 Speak Your Way to Cash, Speak Your Way to Cash, Unique Selling Power, Ashley Kirkwood; 1:15:00 Roarfest, Success Magazine, Miss United States, Roarfest.com; 1:30:00 Charisma, Charisma Hacking, Charisma Hacking, ClickFunnels; 1:45:00 Charisma, Secretsuccess.com; 2:00:00 Self-Persuasion, Diana Nightingale, Driven 67, Driven 67; 2:15:00 Self-Persuasion, Self-Persuasion Master Class, Driven 67, Driven 67.

What is mentioned in this Russell Brunson episode?

73 people, works and ideas are mentioned, including Success Magazine, Self-Persuasion, Self-Persuasion Master Class, Charisma, Diana Nightingale, Napoleon Hill. Each one on this page links to its own page with every episode that mentions it.

How long is "The Missing Chapter From Every Book I've Written Gets Revealed LIVE..."?

The episode runs 2 h 21 min; the transcript is about 33,174 words in 268 timestamped sections.

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