Why I was never supposed to find this book...

What this episode is about

The narrative revolves around the author's unexpected discovery of a rare book set, the Brainology series, which he found in a UK used bookstore after years of searching. Highlighting the significance of the books in educational events hosted by speaker Elsie, the author recounts his willingness to pay a steep price to acquire them, ultimately securing the set for $500.

Key takeaways

• A $50,000 book valuation? Turns out, the real find was only $500! Talk about a bargain hunt victory!
• Brainology books: where self-help meets event hustle, proving the pen (and ticket) is mightier than the sword.
• Elsie's lectures were the original TED Talks—$25 tickets to wisdom before it was trendy!
• Found a rare booklet with Brainology insights—looks like there's more to heads than meets the eye!
• Collecting ads and books is like treasure hunting—who knew practical psychology could hold such curious gems?

Who speaks in this episode?

• Russell Brunson (Guest) · 10 min speaking
• Heather (Guest) · 1 min speaking

What is discussed, and when

1. 0:00 – 3:00: Brainology, How to Get Anything You Want, Practical Psychology
2. 3:00 – 6:00: Practical Psychology, The Five Human Types
3. 6:00 – 9:00: How to Get Anything You Want, Mental Analysis: How to Unlock Your Subconscious Mind
4. 9:00 – 10:39: Benedictines

Notable quotes from "Why I was never supposed to find this book..."

• And so we bought this, it showed up and it was the entire set of the Brainology books. Now, what's cool about the Brainology books and also back here the How to Get Anything You Want books.

  about Brainology · at 0:37

• This is another book called Practical Psychology. And I'm not sure if you guys can see it down here. Way too close, so I need to pull this up. Okay Practical Psychology. And then this is.

  about Practical Psychology · at 2:59

• So, this was the book, The Five Human Types.

  about The Five Human Types · at 5:47

• Profiling, but like the way that she would do it, which is really cool. this book's called Mental Analysis: How to Unlock Your Subconscious Mind. These are some of the more rare ones that I was only find like one or two copies of.

  about Mental Analysis: How to Unlock Your Subconscious Mind · at 6:54

• She's very cool as well. A so cool. And then this one Heather sent me as a gift just the other day. So this is Benedictines. these are like quotes and stuff that Elsie would…

  about Benedictines · at 9:13

Who and what is mentioned in this episode?

Books & papers

• Brainology — Book · Primary recommendation · 5 mentions · first at 0:39
  Central book discussed in the episode, part of a rare book set found by the host
• How to Get Anything You Want — Book · Referenced work · 3 mentions · first at 0:44
  Book that sparked the host's interest in Elsie Lincoln Benedict's works
  The cool thing about these books is like Elsie would go and she would lecture at these big huge events, right? And she would speak and then she would sell tickets for $25. you would get a.
• Practical Psychology — Book · Referenced work · 4 mentions · first at 2:59
  Another book by Elsie Lincoln Benedict, discussed for its unique publication format and content
• The Five Human Types — Book · Referenced work · 1 mention · first at 5:47
  Book discussed for its unique approach to personality profiling based on physical traits
• Mental Analysis: How to Unlock Your Subconscious Mind — Book · Referenced work · 1 mention · first at 6:57
  Rare book by Elsie Lincoln Benedict, part of the host's collection
• Benedictines — Book · Referenced work · 2 mentions · first at 9:18
  Collection of quotes and sayings by Elsie Lincoln Benedict

Full transcript with timestamps

0:00 So, here's the story behind this one. So, I did a podcast episode about this one. When I when I found this, it was the only one I ever seen. It took me forever. I found it at a used bookstore in in uh in the UK and I messaged a person. They posted on Instagram like 5 years earlier and I was like, "Do you guys still have this book?" And they wrote back, "Yes, I do." And I said "Can I buy it?" And they said, "Sure." And so, I remember I sent that message and I was driving my son to to uh to school. I was telling the story about this book set and he's like "Well, dad how, much, you, going to, spend?, How, much will you pay for it?" I was like, in my head going back and forth, I'm like, "I don't like it depends what they ask. I'd be willing to pay." And I remember thinking I remember told my son like I'd be willing to pay up to $50,000 for this book set. That's what I told him. And then I got back home and the person

0:33 messaged me back like, "How about $500?" I was like, "Yes, I will. Yes, please." And so we bought this, it showed up and it was the the entire uh set of the Brainology books. Now, what's cool about the Brainology books and also back here the How to Get Anything You Want books. The cool thing about these books is like Elsie would go and she would lecture at these big huge uh events, right? And she would speak and then she would sell tickets for $25. Uh you would get a ticket to actually come to these smaller events. and at these smaller events is where she would give you this book set and she would teach from the actual book sets. In fact, when you read this book I don't know exactly how she, but when you read it, it sounds like she's at an event actually speaking to you. And so that, was, one, big, event, she, was with, How to Get Anything You Want. Brainology was another uh event that she was drawing as

1:10 well. So this is um I said the the the complete book set that I found which is really fun. This right here is a copy. So this would be the first edition uh and then this is the second edition which they did as an actual book. And this one right here, if you come inside I believe I think this one's signed, but maybe it's not. Oh, let me see if I can find the signature. Oh, yeah, there it is. Can you see that? So, this is a a signed copy as well. So, that is the second edition. Um, and then something Heather sent me, which is the coolest thing. And I've never seen this anywhere other than this one copy. This is a booklet that went with Brainology. And so, um, actually, I can open this real quick and show you guys looks like inside. So, this went with Brainology. And when you look at brainology, there's a whole bunch of really cool things about uh the struct the structure of people's faces and

1:52 their heads and what you know about somebody based on like uh you know in fact there's there's a study called Fernology I think they call it uh which is all about this like getting to know people based on their the structure of the heads what they what they actually are who they are and all that kind of stuff. So this is a a work like the basically the pictures that went with the actual book set. So the coolest thing ever. Okay so in this box right now I do believe is more copies of the Brainology book. Heather had her collection and other ones like that.

2:19 Check it out. This is actually I told you earlier how I bought one copy. I was like, "This looks like similar to the other one." This is the actual one, the one book set that I bought I found initially, just this one, and that led me on the rabbit trail of like there's got to be a book set for this one as well. And that led me on to eventually find uh this one as well. Uh here's some more copies of the little books that come from Heather's collection. And then these are copies of the second edition, the bigger one. So again, I'm going to, put, these, over, here, as, well.

2:48 I was going to open all these while we're here, but that would probably take way too long. So I'm just going to I'm just going to keep going through here. These are all more copies of Brainology. So there is box number two. Okay, I'll tell you guys a little about this book. This is another book called Practical Psychology. And um I'm not sure if you guys can see it down here. Way too close, so I need to pull this up. Okay Practical Psychology. And then this is like an ad that she ran for for practical, psychology., I, don't, know if you can see. Um, so this was an ad that I found. I can't forgot this from Heather if I found this one, but yeah an ad for practical psychology, a lecture series she was doing. And if you look at this, I collect a lot of ads because obviously as a marketing nerd, I love the ads. But um, you see there's the the magalog. This is all of the the bullet points of everything you're going

3:29 to learn from the book. Like she was a great copywriter, too. Like it's such a good Anyway, how she sold her lecture series. I'm going to put that down here and I'm going to open up the book uh this box up for practical psychology. All, right., All right., Now,, practical psychology was published a lot of different ways. So, this was one that was like published as just a normal book. This next edition, I can't remember if this is the Heather one or one I found. It was published as like little booklets. See, which camera we at? Um, so they're all kind of in there.

3:55 Uh, so if you pull one of them out this one's like falling apart, which is always awesome, but inside they still look good. So, practical psychology. Each chapter is its own little uh lesson book. So, that is really cool. Um, here's another copy of Practical Psychology. Here is another uh book set. This one does not have the full cover, but there's another book set of the the book as a book set. Um, another copy. Again, I'm not sure which one's the first or second editions. Uh, that one obviously has the logo on the front. This one doesn't. So anyway, I'll have to take a look closer.

4:33 This one is the same book, but it's missing the cover. And there a couple more versions. So there you go. There's all the practical psychology books that got from Heather. Okay, so that's practical psychology. Um, in fact, I remember it was interesting. I remember uh my very first Tony Robbins event I ever went to. Tony Robbins said uh he says something like I'm not a psychologist. He's like I call myself what's I call a practical psychologist. And I thought it was really really interesting. Um and then I saw this from from Elsa. I'm like that's the same way that she kind of positions same way Tony Robbins says like I'm a practical psychologist. So, next book set. Oh, this one's really cool. This one is called Well, there's So, a couple of these, books,, there's, stuff, that's similar. Um, okay, I'm going to show you guys this first. This is something that Heather sent me that so cool. So, inside

5:19 of this next book book series, um, she talks about the five different human types. And so, this is a poster that came with them that shows oops, the different structure of the five different uh the five different human types. So, my question for you is which type do you think you are? It' be fun to go through and like have all of us go through her quizzes and stuff and figure out like which one you actually are. Um so that was kind of a cool poster that came uh that came from Heather. And inside of here, this one's similar.

5:47 So, this was the book, The Five Human Types. This one's missing some of the the side there. Um, this one was set as a book series as opposed to the book, but same thing. um the five human types and then subtitled how to analyze people on site. Uh it's really cool. So like one of the premises of this these events you do is is learn how to like look at someone's face or the body structure things like all the stuff kind of is coming from this poster here and based on that being able to tell people's personality profiles and types and from there you know how to interact with them how to work with them all kind of stuff like that. Um and then how to analyze people on site and another one. So there's two more copies of that book as well. That one's still in its plastic.

6:26 Okay. And the last book on the bottom row. So, this is another ad, the mental analysis, cycle analysis, made plain and profitable. This is some of the ads for one of her lecture series. How cool is it to find these old ads like this? Um, okay. And then inside this box, we've got one,, we're, going to, find, out, what, we, got in this one. A lot of cool books in here. So, I'll pull out this one. So this first is the book set, How to Realize Your Own Personality. I think this is two versions of it. I think this is two full sets of it. So how to realize your own personality.

6:52 Again, coming back to like personality profiling, but like the way that she would do it, which is really cool. Uh this book's called Mental Analysis: How to Unlock Your Subconscious Mind. These are some of the more rare ones that I was only find like one or two copies of. There's mental analysis. Again this is a copy mental analysis. Again it's still bubble wrapped. Uh, this one how to realize your own personality which again is based on the book, that book set. Here's another version of that book set as actual booklets.

7:21 Uh, how to realize personality. Another one., All right., All right., So,, that's the more uh awesome LC stuff uh coming from there. Okay. I'm going to come back here now and cuz we're just getting started, now., We're, going to, dive, into some, of the, more, rare,, more, unique, stuff here up on the next tier. So, I'm going to come up here. Actually, before I do check, out,, I'm, going to, show, you, guys, a couple of these pictures. Um these are some pictures we were able to find and discover. Some I got from Heather, some I was able to find online. Uh pictures of Els. See if there's a picture of her right there, which is really cool.

7:47 I think that's the same picture, just another version of it. This is one with her with the headband on. So, these are all the originals from back in the day. I'm going to go here. So, this box set, um, you guys already saw the how to get anything you want one, which obviously was like my book that got me addicted to to um to Elsie. I think this is more uh copies of the book set that Heather had that she sent as well. Yes. So, I'll pull these out. These are just um more full book sets of the blue books. I'll kind of stack these out here.

8:19 This is literally like Christmas for me you guys. You have no idea. All right, there's four more uh full book sets of the blue books, which is so cool. These are ones that are that are really, really really, rare, rare, um, that, I didn't even have when Heather showed me pictures when we first met the very first time. I was showing sending her pictures of the stuff I found. She sent me pictures of stuff she had. I was like "What are these things?" Like uh and I'd never seen anyone that had these besides her. I'm not sure where she got them at. Um they are so cool. So the first set of these is called stimulating stanzas. And so these were different uh poems and stuff that she had written.

8:53 Can you see these? So it's volume one and volume two of stimulating stanzas which, is, really, cool., How, many, you guys like me to sit down and just read these for the next hour? Hear her her poems. Um which is really cool. And then the next set right here, this is called inspirational poems. Uh book number one and book number two. She's very cool as well. A so cool. And then this one Heather sent me uh as a gift just the other day. So this is uh Benedictines. Uh these are uh like quotes and stuff that Elsie uh would say and share. In fact, probably read you guys a couple benedict Benedictines.

9:30 Benedictines. Hopefully I said it right. Okay, here's a couple of them. Uh oh, this one's science says from the author. Didn't say her name, but it's written to somebody from the author. Okay. Um to earn more, learn more. That's a There you go. There's number one. Uh, no man is a success who profits only by the failures of others or who fails to profit by his own. He who believes the world owes him a living does not even get busy enough to collect it. No man is dead safe. We are safe. Dead. The only thing that can break out on your face and improve it is a smile.

10:02 Life is a grindstoneone. Whether it grinds us down or polishes polishes us up depends on the stuff we're made out of. Learn to disagree without being disagreeable. Uh, he seeks repose in vain, who lacks it in himself. The man who goes through life looking for something soft can find it right under his hat. A stumbling block is a stepping stone we've tripped over. Oo, I like that one. Um, the sound of someone saying things can't be done is usually interrupted these days by someone by a sound of someone who's actually doing it. Okay, so these are all benedictines. These are all like LC quotes and things like that which so those are really really

Questions about this episode

Who speaks in "Why I was never supposed to find this book..."?

Russell Brunson (Guest), Heather (Guest).

What is "Why I was never supposed to find this book..." about?

The narrative revolves around the author's unexpected discovery of a rare book set, the Brainology series, which he found in a UK used bookstore after years of searching. Highlighting the significance of the books in educational events hosted by speaker Elsie, the author recounts his willingness to pay a steep price to acquire them, ultimately securing the set for $500.

What is mentioned in this Russell Brunson episode?

6 people, works and ideas are mentioned, including Brainology, How to Get Anything You Want, Practical Psychology, The Five Human Types, Mental Analysis: How to Unlock Your Subconscious Mind, Benedictines. Each one on this page links to its own page with every episode that mentions it.

How long is "Why I was never supposed to find this book..."?

The episode runs 11 min; the transcript is about 2,536 words in 19 timestamped sections.

More from Russell Brunson

• All analyzed episodes
• Books mentioned on Russell Brunson
• People mentioned on Russell Brunson
• Sponsors mentioned on Russell Brunson
• Topics mentioned on Russell Brunson