Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156

What this episode is about

Josh Snow discusses his journey in building Snow Oral Care, a brand that competes with giants like Colgate and Crest by focusing on innovative, health-conscious dental products. He shares insights on marketing strategies, celebrity partnerships, and the importance of creating a product that enhances both confidence and oral health.

Key takeaways

• Competing against giants? Embrace adversity; it might just be your secret weapon in business.
• Snow Oral Care: a reminder that disruption often starts with one audacious idea and a relentless hustle.
• It's not just about the product; it's about the story—the emotional connection can beat brand loyalty.
• Josh Snow proves: to succeed, sometimes you must be a little 'crazy'—or at least audaciously ambitious!
• Want shelf space from retail giants? Show them why you're worth it—confidence is your best negotiation tool.

Who speaks in this episode?

• Daniel (Host) · 9 min speaking
• Josh Snow (Guest) · 20 min speaking

What is discussed, and when

1. 0:00 – 5:00: Colgate, Crest, Kardashian, Snow Oral Care
2. 5:00 – 10:00: Colgate, Snow Oral Care
3. 10:00 – 15:00: Colgate, Chuck Liddell, Kardashian
4. 20:00 – 25:00: Phoenix Coding Academy, Kardashian
5. 25:00 – 29:11: Go High Level, Fan Bases, Die With Zero, Snow Oral Care

Notable quotes from "Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156"

• Last name, Snow, which is Snow Oral Care. So, I came up with this crazy idea that I could go against Colgate and Crest and build a market share and mind share in the thing you…

  about Colgate · at 1:23

• Literally everyone from 6 years old to 90 years old says this brand, that brand, that brand. They know Colgate, they know this brand, they know Crest.

  about Crest · at 2:18

• We'll figure that out. Okay. So, as you're building this brand, you went into deals with Floyd Mayweather and Chuck Liddell and the Kardashians and all these different interesting characters. what do you think.

  about Chuck Liddell · at 12:08

• And so that's why I started the Phoenix Coding Academy with the best group of donors and just like what if poor people had the same opportunity and that's part and.

  about Phoenix Coding Academy · at 22:33

• Bill Perkins has that book called Die with Zero.

  about Die With Zero · at 25:54

• Commercial free for almost three years now. I have done some endorsement deals with a company called GoHigh Level because it's part of my entire ecosystem. They're my whole backend.

  about Go High Level · at 27:49

Who and what is mentioned in this episode?

People

• Chuck Liddell — Person · Referenced celebrity partner (example deal) · 1 mention · first at 12:14
  Another example of Snow's celebrity partnership roster, reinforcing credibility in negotiating/structuring celebrity collaborations.

Books & papers

• Die With Zero — Book · 1 mention · first at 25:56

Companies & orgs

• Colgate — Company · 6 mentions · first at 1:28
• Crest — Company · 1 mention · first at 2:24
• Procter and Gamble — Company · 1 mention
  These are like Procter and Gamble, these are like...
• Go High Level — Company · 2 mentions · first at 27:53
• Phoenix Coding Academy — Company · 1 mention · first at 22:33
• Fan Bases — Company · 1 mention · first at 28:03
  Fan bases obviously some company you've heard me talk about over and over because all my merchant processing.
• Snow Oral Care — Company · 3 mentions · first at 1:23
  To be on the show again. And so, my name is Josh. I'm most famous for my last name, Snow, which is Snow Oral Care. So, I came up with this crazy idea that I could go against…
• Kardashian — Company · 3 mentions · first at 1:43
  Other than poop and eat, which is brush your teeth. And so, I've worked with the Kardashians. I've worked with so many top level celebrities. And we've been able to build a…
• GoHighLevel — Company · 1 mention

Full transcript with timestamps

0:05 Ladies and gentlemen, welcome to a special edition of the Money Money's podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. It is very rare this podcast is not inside of an RV motor home. However, right now we're going through the 100 million mastermind experience and this gentleman has been one of the instructors for all seven years. What does that mean? We bring in people that are between five and $50 million in revenue as members. And then we bring in instructors like our guest who have done over $100 million in sales, spent over $100 million on ads or been seen by over 100 million people. This gentleman has done all three. He's got the trifecta.

0:45 And so this podcast will be between 32 and 36 minutes for your listening pleasure because the average workout is 45 minutes. The average commute to work is 45 minutes. This podcast episode will be under 40 minutes. So you can listen to the whole thing. We'll keep our 93% listen through rate and stay as one of the top 50 podcasts on the planet because of you guys supporting us, sharing liking commenting and subscribing. So, without further ado, Mr. Josh Snow, give us the quick two-minute bio so we get straight to the money. Daniel, I love you, and that was awesome, man. And it's a huge pleasure to um be on the show again. And uh so, my name is Josh. I'm most famous for my last name, Snow, which is Snow Oral Care. So, I came up with this crazy idea that I could go against Colgate and Crest and build a market share and mind share in the thing you do twice a day other than poop and eat, which is brush

1:40 your teeth. And so, I've worked with the Kardashians. I've worked with so many top level celebrities. And we've been able to build a brand that helps people feel better about their smile, more confident, not just in their aesthetic appearance, but the ingredients we use in the products. So, we've made a better for you whitening brand that you might have heard of, and it's called Snow. So, I'm Josh Snow, and it's a pleasure, bro. I mean, you're up against household name 800 lb gorillas, whole aisles and shelves dedicated to these brands.

2:14 Literally, everyone can name them. It's very rare in any product category where literally everyone from 6 years old to 90 years old says this brand, that brand, that brand. They know Colgate, they know this brand, they know Crest. These are household name brands. How do you fight the 800 lb gorillas?

2:34 I think that's a very valid question, Dan. I think you think differently and you got to have

2:42 the hutzbah. Yeah, you got to have Yeah. So you got to have the hoodah. You got to you got to like you put it. Yeah. You gota be crazy. Yeah.

2:50 Yeah. Pretty much. I think. But if if you have something stuck in your mind that you can't get rid of and you're just thinking of it over and over again because keep in mind I bootstrapped the first $und00 million in total sales, right? So I just I did it by myself. I didn't I didn't need

3:05 Nove I did try. Yeah. a little a little but nobody wanted to join me in selling toothpaste oral care against the big big giants and I just couldn't get out of my head like I'll be honest with you I couldn't and I wanted to a little bit I'm like I'm stupid what am I doing you know this is Proctor and Gamble these are like

3:27 they're big right they've been around for a little bit I think I understand Hold on a second it's the whole aisle it's the whole walkway I don't think people understand there is not a retail store in the country, liquor store, convenience store, random store in the middle of Alabama that doesn't sell these Colgate, Crest, Proctor and Gamble type brands, right?

3:46 You were fighting with them. How how are you taking this market share? I will tell you that adversity is your superpower. It doesn't matter if you're born as a billionaire's son, daughter, whatever. It doesn't matter. Adversity um shows its face in many different ways. how you deal with that adversity could be your superpower. I really believe it. And it doesn't matter if you're broke. It doesn't matter if nobody believed in you. That adversity creates an energy inside of you that you control how you output that energy. And I think there's a lot of power in and look I mean I could have sold whatever right?

4:30 whatever sweaters, whatever, like, you know, but I I wanted something that meant something to me and and my community, right? I'm Latino. I'm first generation, all this stuff. I wanted to choose something that meant something, but it meant something to me. And when it means something to you, you have to do something about it. You almost feel compelled to do it. And I I I I I don't know how to how to put that in words, but I I I think that when I was undergoing jaw surgery and I just I did not feel okay with the manner of kind of the manure of the manner

5:11 in the manner that it was presented to me. But I think that I didn't like what was there. And what do we have what do we always think as entrepreneurs? There's got to be a better way. We got to we like we got to make it. And I I I did I will say selfishly I wanted something so difficult that I would never succeed in.

5:33 Wow. Because that's the life I grew up in. That's deep. When you walk into a retail chain

5:38 Yeah. and you look them in the face and say, "Buy Snow Teeth whiting. Buy Snow Oral Care. We are gonna take market share from the brands you've been buying for decades, if not 10, 30, 40, 50 years. Yeah. Hey, I am Josh Snow. Here's my Oroare household name chain store. Buy my products and put take away some of their space and give it to me. How do you tell them to get rid of that shelf space and give it to you?

6:04 What does that meeting look like? Most people don't get the meeting, right? But you've done it over and over and over. That meeting is an opportunity for you to show what you got. And that's how I come into it, right? So, I'm coming in. I'm Conor McGregor. I'm the best fighter ever.

6:22 But yeah. Yeah. If you got if you got the right [ __ ] if you got the right stuff, you should go in there with that rigor. You should. And And even if you don't, and and maybe for some reason you're doubting yourself, but you can't at that level. You can't. Paul Brothers, right? Like all this stuff. You can't you can't doubt yourself at that level.

6:44 No, of course not. You know what I mean? Those guys fought Floyd Mayweather, Mike Tyson like

6:49 some household name fighters. So when someone walks down the aisle, a mother and her two kids or a wealthy family or someone, they're just walking down the aisle and they're walking by their normal Colgate crest, etc. What do you think makes it stand out when they see your brand?

7:07 Aesthetics, the packaging, the name. All of it combination. Yeah, the aura. Yeah, it's definitely the aura. I think ultimately it's aura. Yeah, I think I I think you nailed it. It's the aura. You walk down and you feel something, you want to try something different because I mean I I've talked to we have millions and millions of customers, but that's like we're like a baby company even though

7:33 Yeah. 100 million 200 million that sounds like a lot to us. That's that's a day for some of these brands. Like an actual day.

7:39 Yeah. like literally a day and you're you're sitting there like if they wanted to buy you right now, what would you do?

7:44 I'm not ready to, man. Like we got we got some great partnership. Like we just keep fighting the good fight.

7:52 I think you got to stay in the business long enough to to make your own luck. You can't die. You cannot die. If it's a big industry, you cannot die because if you die, you give it up to whoever [ __ ] wants it, freaking wants it, you know? And I think that in that moment you have admitted a certain level of defeat that is so soul crushing to a type of entrepreneur that I am that I couldn't do it. And a lot of people think, you know, oh, oh, he's got a Rolls-Royce, he's got this, all this stuff. I paid myself a penny from snow.

8:34 Nothing. You didn't raise capital and you weren't taking money out. I didn't take a penny.

8:39 Wow. I didn't take a penny. Snow saved my life, man. It did. It gave me a calling that I was looking for. Like I I I I put it into the market, right? But I didn't know how hard it would be. I did, but I didn't know that hard. Not that hard. You know what I'm saying? Like I knew it was going to be hard, but I didn't know it was going to be that hard. You know,

9:07 if one of the big guys bought you, Colgate Crest, you know, Proctor and Gamble type brand, do you think that they would shove you? Do you think they'd put you away or do you think that they would keep growing the brand? Like when Coca-Cola bought Vitamin Water, do you see Vitamin Water anywhere? They bought them for billions of dollars. What was it, 4.1 billion or something crazy? And I don't see Vitamin Water anywhere. They wanted their shelf space. Do you think that they would come in to try to scale you or do you think some of them would just buy you to put you away to stop you? Like I think Gatorade should have bought Prime just so Prime would stop taking shelves quick.

9:37 Quick. I would have done it quick. Quick. Done. Go give Logan a bill. Couple bill. Yeah. One bill. Sure.

9:44 Just stop. Two billion. Stop. Done. Fine. Cuz like you walk into Walmart and Prime has a freaking end cap.

9:50 A lot of nutrition. Bloom Nutrition. You got all these brands that are taking over

9:56 these shelves that were held by the industrialists. Snow is the growth measure and the growth factor for whoever who buys us. And that can be Estee Lauder, L'Oreal, Crest, Colgate. We're the growth factor because when aluminum free deodorant came on the market, it took over.

10:18 Mhm. That's one of our like top factors. Like we're known for that. We we I have never used fluoride in any one of the products that I developed for snow. Why? Why? 12 years ago you should use fluoride. You're stupid. And I've had some of my mentors, Bruce Halley, rest in peace, founder of Discount Tire, Dr. Robert Chaldini, uh um producer of the whole influence and persuasion. All said, my mentors have told me, "You're stupid. You should try that." Some of them, some of them. And they're not wrong. like they're not wrong, but I I I built this thing because I want to use my own product and I believe a lot of people have teeth and if somebody wants to use it as well, they should be able to use that. They should be able to feel confidence not just on the outside of the product working, which is why like nobody returns our product. Like, yeah, the product works.

11:22 Snow works. Got it. But it's also vegan, glutenfree, kosher. Like, it's got all the other stuff. Like, we got that. Yeah. Yeah. Yeah. But like, the product's got to work. And I was shocked. Just like the last company I sold for $70 million. I bootstrapped it with my partner, 20, actually less than 20 people. We we sold that thing to a public company. I would be willing to sell if snow is the growth factor.

11:52 That's it. That's it. What? I'm good. Like I'm like I'm good. You know what I'm saying? Like you know me. Like I'm good. Why would I for what? Extra 100 million in my pocket. What am I going to do with that?

12:06 We can figure it out. We'll spend that. We'll figure that out. Okay. So, as you're building this brand, you went into deals with Floyd Mayweather and Chuck Liddell and the Kardashians and all these different interesting characters. Like, what do you think about the celebrity partnership category? If someone out there is thinking that they want to go do it, what should they know about trying to do a deal with a bigname celebrity?

12:29 Dude, you're the only guy that has done more celebrity deals in my circle than me. It's It's like And you're by multiple. Nobody else. Nobody else.

12:40 I'm just old. I've been in this game. No, no, no, it's not that. But like, no, but really like you're like deepseated, right? And and I'm deep-seated, too, because I had to figure it out. I didn't know Hollywood. I didn't know anything, right? You just got to kind of go in there and figure it out while you figure it out, you know? Like, boom. But I would say, so I bought a domain years ago called affiliatemarketing.com.

13:05 It's a good domain. It's a good one. Yeah, but I didn't know what it would become and it has changed my entire outlook on the entire industry, man.

13:18 I've been in e-commerce since I was 13, so about 20 years. I'm 33, so 20 years, right? I don't like to say it that much because I'm like, damn, I've been in there that long. And there's the old reminiscent version of me that's like, you should have 7 billion right now. in 300 yachts. Like, you know, there's a part of me that that feels that. But I'm just being real with you. But, um,

13:44 if you retire, someone gave you $7 billion, would you never work again? Yeah. That's it.

13:49 Right now, yes, right now I would. What would you do with your life? I would I would be a great father. I would have kids. I would be a great husband. I would be a great friend. I would bring my friends on all the experiences that I want to go on. I I I would I would be more present. I would be more present. I wish I could. And it doesn't need seven billion, but like like we're rich, but like it's, you know, okay, so rich like you know, you're you're Elon Musk all of a sudden like but I think that I definitely would and for way less and and I'm a gentleman. I will not tell her price.

14:31 So what do you think holds people back? They they start their brand. They have this idea what holds them back from selling. Like you are willing to go call the major retailers. You are willing to spend money on ads. You are willing to beat your chest and build your brand, talk about your brand. Why do I think most people are like, I'm going to post once a week or once a month about my brand and it's going to work out great. They're scared to post about it.

14:52 It's normal. It's normal. And I hate to say that and you do too. We know this. Like, we know this. But um I've started brands with the biggest celebrities in the world. You have as well. Like we know, you know. But that's a perfect question because I would say who cares? Who cares really? Oh my gosh, so and so is gonna see me promoting some product where I'm making money for my family. God forbid. God forbid. Oh my gosh, you become an influencer and you're getting all these views and you're making money for your f. God forbid that, huh?

15:35 We care too much about what other people think. Nobody cares more about what people think than themselves,

15:42 right? They do not care about you. And not to say nobody cares about it's just like

15:48 they don't actually. They don't like Yeah. But like I'm not trying to be like all dark and stuff. It's just people don't care as much as you think. They they care about themselves and their own survival. It is primal like it's just I don't care if you're Jewish, Muslim, you could be anything you want. I love you. Perfect. We all believe the same people or self preservation experts. We must be. So we self-preserve at the layer at which we have found the most comfort in exchange for our goals. So then what are the variables in that?

16:25 And I think I've gone old enough now that I can see a little bit of that and I go, "Wow, I maybe I shouldn't have blown tens of millions of dollars. Maybe." But also like I did it and I learned from it, you know? I went I went I'll tell you, Dan, I went to I went to my number one mentor in my life and in my business and I went to breakfast with him at First Watch. you know, First Watch. It's cute. So, we went to breakfast. Boom. And he uh actually we're probably at somewhere else, but whatever. We go to First Watch a lot together. And he goes, "How's business, Josh?"

17:09 He's 89 now. And I said, "It's not as good as I like it to be." It was like the first time. It was like a negative response in 15 years of him mentoring me. You know his response, man? He laughed. He laughed at me because he said, "For you to learn that at 30 instead of 60, you are blessed.

17:32 Shut up." He l like it was like I'm going to share everything with you here, but like he was like, "Shut up. Stop complaining. You sound like a little crab baby boy." I was like, "What? Like I'm I'm like I'm hurting. I I this is tough for me. You know, we've been used like every business I've started is double double double double dutch. Like boom boom boom boom boom. I've never encountered a problem and you're my mentor. So I'm going to bring that to you and you're going to laugh at me. I think that you know whether you believe in God or not, whatever it doesn't matter. Like you are built for what you are in front of.

18:15 Whether you choose to own it in the devices that you should own it in is up to your wisdom which comes from experience and other people's experience. So that's why I think that coaching, mentoring, being a part of an event, being a part of 100 million mastermind like like you got to be in the nexus to develop a complex that learns from other people's failures, not your own, which is the smartest way to do it. We all know that now. But some things you have to learn on your own.

18:47 So let's talk about the investing side of things. As an entrepreneur starts to make money, at some point they have some extra capital to start investing, but they have so many choices. Real estate, stock market, Bitcoin, cryptocurrency, cash flow businesses, their friend's new restaurant. There's so many things getting pitched at them. How can someone decide with all these different options what they should consider investing into? My number one response to that and that's you ask the best questions always. Um I've known you forever and you always do. But my number one response would be don't do it.

19:26 Just don't do it. If you do not I'm not talking about a compelling nature inside of you. They're like this is my brother. He's starting an Asian fusion Japanese and this and that.

19:38 Just don't do it. You got to make enough money to lose it to take that hit on the chin because I've lost tens of millions of dollars. And if you take that hit, you take that hit. And that's why my mentor laughed at me right?

19:52 Mhm. He's like, and I get it now. I I do. I I think I get some of it. I don't think I get all of it. And he's still alive today, and he's one of my best friends. I love him to death. I I think I'm still discovering what that is. But I will tell you based on my past, and this might sound pessimistic. I'm over here like, don't do it. But if you can't obsess over it, control it, or it doesn't fit your dynamic of world that you've created that you control, do not do it. If you're willing to lose it times five, how about that? Fine. Make it easy.

20:33 You put a 100,000 in, you're willing to lose 500,000. Negative. negative 500,000 on your bankroll. Do it. If you're not, then don't cry about it when you lose your money because that's called investing, brother. You lose money, you make money, you lose money, you make money. It's up to you. The highest paid skill in the world is judgment. Warren Buffett.

21:00 Wow. It's the highest paid skill. If you don't have it, you don't have it. So, don't act like you do because you're going to you're going to lose a little bit of money. We're going to put it on a chin.

21:11 Let's talk about the charity side of things. Do you think that brands or products or services should have a certain percentage go to charity or philanthropy?

21:19 The easy answer is yes. But I'm going to of course elaborate elaborate on the answer, but

21:25 that's why you're here. I know. But I I think I think you got to um This is not a yes or no podcast.

21:31 I know. Definitely not. Definitely not. Well, I I think choose it like choose it, you know, like feel good about it, you know, like t

21:41 charity that you care about, you mean. Correct. Yeah. Like just make it make it worthwhile, you know, like

21:45 don't just check a box. Correct. Tax write off. Boom. Unfortunately, and fortunately, the tax code is written that way that you can just write off a bunch of money writing it to make a wish. But if it's, you know, for me growing up, I didn't have a lot of money. So having lunch, breakfast, these things, they sound like necessities, right? They are, right? Feed the child when you have them all day, but they don't have the resources to do that. And I played piano, cello, violin, clarinet. Growing up, they canled our music program or arts and music, whatever. But like they canceled it, whatever. We didn't have that um at a certain point. That wasn't cool.

22:33 And so that's why I started the Phoenix Coding Academy with the best group of donors and just like what if poor people had the same opportunity and that that's part and and that's my view, right? Because that's where I grew up. But if I I did I did somehow I got the opportunity and look what I've done so far and like I'm just getting started, you know? But like what if everybody had the same opportunity? I am a capitalist and I would die on the stake saying I'm a capitalist. If you help people that don't have a lot of money but have a lot of pride in who they want to become, a lot of passion.

23:19 That's what America is built off of. So and we we export what? Innovation, entrepreneurialism. If we look at our actual exports, it's the it's the innovation and and yeah, the Kardashians, but like you want to be us, baby, because we're free. We can say whatever we want. We get all this stuff. So, I think ultimately um I think every company should have some type of givea give back component. Every company should have a give back component, but I think that you should choose because if you're the founder or you have, you know, um, co-founders and stuff, choose something that that that you feel really good about because everybody can get a tax write off, but if it feels good, it makes you do more of that. And if more of that means make more money and help more people and then you get to give more, that's a self-fulfilling prophecy. So, I would just say that like not that I'm, you know, better than anyone. It's just

24:21 if you're going to give to an organization, choose it. You know, go on Charity Navigator and see does 99% of the money go to the kids or, you know, do a little bit of research because as a donor, you have just as much responsibility of where that money goes and I think that is overseen in the majority of population. But yeah, just choose something. I don't care. You could tell me I donate to Kidney Foundation. Love that. I check their chair navigator all the All right. Like I love that. It's better than doing nothing.

24:54 Yeah. So, there's only one question that I ask on every episode and I've never gotten the same answer before. I'm not going to get the same answer right now. Josh, no. You end up selling Snow Oral Care for billions of dollars. Affiliatemarketing.com for another billion dollars. and all these different brands and products, you end up becoming a multi-billionaire, which is a foregone conclusion for the Josh Snow future. But along the way, you end up having two beautiful children. What percentage of your net worth do you leave to those children?

25:24 80% [ __ ] them up. It'll definitely [ __ ] them up. 80%. No, I know. For sure.

25:32 I will. It's okay. Because if I didn't do a good enough job, that's all right, too. You know, like I'm only we're we're living the human experience. But I'm gonna spend as much as I can cuz daddy earned it and daddy and mommy going to spend that, you know, but and they're going to be all right regardless. Maybe we spend it all. I don't know. We'll see. I don't know. We'll see.

25:54 Bill Perkins has that book called Die Die with Zero. Correct. And depending on Brian Johnson's out here like you could live to 180. I'm like, damn. I don't know if I got money like that. I don't know if I got money like that. But a billion won't cut it. I won't cut it.

26:07 Yeah, a couple of those. But um I kind of think that right now ask me in a few years. But I I think that's why you never get the same answer. Um but

26:19 I've never had someone say 80, [ __ ] him up. That's for sure. That's going to be a t-shirt.

26:22 We'll take that. Yeah. Give them give it to them. You know what I'm saying? But like why not? Those are your kin. You know, let's give it to them and see if you did a good enough job. And maybe you didn't. So like you kind of bifrocate, but like but you give the majority of them the majority of what you have left. Like why not? What are you going to do with it?

26:43 What are you going to do? You can't take it with you. Let my kids, you know, have you heard of um Alice Walton?

26:49 Mhm. Yeah. What does she do? She's dope. She built a massive one of the I think the biggest private collection of private art and made it a public exhibition. [ __ ] yeah. Like I don't know if if I'm that rich. Like she wants like ponies. She's got pony outlet. Like everybody gets to ride a pony.

27:11 But I'm going to teach my kids well enough. And if I don't, I'm going to spend it all.

27:16 Where where can people find you online? Where can they find the brands, products services?

27:21 I'm at Josh Snow on Instagram and snow everywhere um for my brand that I've given my life to and I'm very proud of. Um, and then I'm on a TV show that you were on and crush it public.com. So goingpublic.com, you can see my TV show as well. But I'm at josh snow at snow for my brand and you'll kind of figure it out from there for sure. So as you guys know, I've been running these commercial free for almost three years now. I have done some endorsement deals with a company called GoHigh Level because it's part of my entire ecosystem. They're my whole backend.

27:58 They were just with us at dinner a few minutes ago. Like Go High Level is not something I'm giving you like an affiliate code to. It's just a brand that I'm part of. And then fan bases. Fan bases obviously some company you've heard me talk about over and over and over because all my merchant processing. Everything goes through fan bases. Again, it's not an affiliate code thing. It's just these are brands go high level in fan bases that are part of my ecosystem. When you look at Josh Snow, it is a foregone conclusion that he's building multi-billion dollar companies.

28:24 You're going to see him on social. You're going to see him in the press. You're going to see them do celebrity partnerships. These podcasts that you listen to are not just for you. It's for your friends, family, and followers. It's also for people from your past, present, and future. You might only be focused on real estate. You're like, "Ah, what do I care about snow teeth whitening?" Maybe one of your friends in the future might be someone creating a consumer product. You're like, "Oh, you should follow Josh Snow. Listen to this Money Mondays podcast." You might be at a lunch two years from now and remember, "Oh, there's this episode with Josh Snow. You should listen to it." That's why these podcasts are so important.

28:56 They're not just for you. They're people for your past, present, and future. I appreciate you guys. Check us out on the money Mondays.com. Check out Josh Snow. We'll see you guys next week.

Questions about this episode

Who speaks in "Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156"?

Daniel (Host), Josh Snow (Guest).

What is "Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156" about?

Josh Snow discusses his journey in building Snow Oral Care, a brand that competes with giants like Colgate and Crest by focusing on innovative, health-conscious dental products. He shares insights on marketing strategies, celebrity partnerships, and the importance of creating a product that enhances both confidence and oral health.

What is mentioned in this The Money Mondays Podcast episode?

11 people, works and ideas are mentioned, including Colgate, Crest, Procter and Gamble, Chuck Liddell, Go High Level, Phoenix Coding Academy. Each one on this page links to its own page with every episode that mentions it.

How long is "Bootstrapping to $100M: How Josh Snow Took on Colgate & Crest 🪥 E156"?

The episode runs 29 min; the transcript is about 5,312 words in 79 timestamped sections.

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