Transcript

How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence

From The Money Mondays Podcast · Episode page · Watch on YouTube

· 60 min · 12,645 words · 211 timestamped sections

This is the full, timestamped transcript of "How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence", an episode of The Money Mondays Podcast published July 21, 2025 (60 min, about 12,645 words). It mentions 32 people, works and ideas, including Money Mondays, Greg Kimble, Spence Johnson, Dan Bilzerian, Charity.

What this episode is about

The discussion focuses on the transformative power of proximity and mentorship in personal and professional growth, featuring insights from Greg Kimble, who highlights his experience in building vibrant communities and supporting individuals in reaching their potential through masterminds and coaching. Key points include the importance of surrounding oneself with the right people, the role of mentorship in empowerment, and the impact of shared experiences and knowledge on success.

Key takeaways

  • Success whispers secrets; too many are busy doubting instead of listening to their mentors' wisdom.
  • Entrepreneurship isn't a solo mission; if you think you did it all alone, you’re just telling a tall tale.
  • Confidence is key, but beware—too much self-doubt can turn opportunity into an exercise in hesitation.
  • Scarcity mindset sabotages potential; abundance mindset opens doors, showing you the real game of business.
  • Learning is a two-way street; the best teachers shape their students, but only if students embrace their guidance.

Who speaks in this episode?

What is discussed, and when

  1. – 5:00: Mentorship, Dan Bilzerian, Greg Kimble, Money Mondays
  2. – 10:00: Access, Boulder Country Club, Priority, Service
  3. – 15:00: Greg Kimble, Access, Boulder Country Club, Proximity
  4. – 20:00: Charity, Mentorship, Investment, Centennial, Wyoming
  5. – 25:00: Generosity, Service, Centennial, Wyoming
  6. – 30:00: Greg Kimble, Generosity, Money Mondays, Charity
  7. – 35:00: Money Mondays, Spence Johnson, Interscope Records, Eminem
  8. – 40:00: Sweat Sonic, Spence Johnson, Obesity
  9. – 45:00: U Wheels, Jake Paul
  10. – 50:00: Khloe Kardashian, Investment, U Wheels, Fit Tea
  11. – 59:33: Charity, Money Mondays, Spence Johnson, Sweat Sonic

Notable quotes from "How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence"

  • Ladies and gentlemen, welcome to the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. This man has done all three.
    about Money Mondays · at
  • Posted the picture, he turned into what I call the Incredible Hulk. And you can check him out on his social media, Greg Kimble. And we'll walk through those things. But first, as always, we're going to cover these three core topics.
    about Greg Kimble · at
  • Massive, massive fan of any of my mentors. So if you watch how I'm going to talk about Dan, I'm a huge fan of his. You want to know why? Cuz he's freaking helped me a bunch and…
    about Dan Bilzerian · at
  • Couple years ago and then you started doing them on your own all over the country. Walk us through the concept of the tipping dinner and why it's important to you. Dude, it's…
    about Charity · at
  • Not gotten affected. And in my mastermind events, it is far and away when we do our afteraction reports, it is far and away people's favorite part of the events, watching the…
    about Generosity · at
  • So, Spence, give us the quick two-minute bio so we get straight to the money.
    about Spence Johnson · at
  • Home, it's fine as well. And you're getting music that's intentionally extra motivating, scientifically optimized for efficiency to get you in and out of the gym a lot quicker. And just music in itself.
    about Sweat Sonic · at
  • A tweet because there was no one else in there. There was no influencers. And so I started investing some of the companies that were the brands coming to me.
    about Investment · at

Who and what is mentioned in this episode?

People

  • Greg Kimble — Person · Main guest (segment 1) · 4 mentions · first at
    He discusses mentorship, entrepreneurship, proximity/networking, investing in yourself, and charitable giving (tipping dinners and estate allocation).
  • Spence Johnson — Person · Main guest (segment 2) · 3 mentions · first at
    He explains his creator-to-founder journey, influencer monetization strategy, and the product thesis behind Sweat Sonic (music-driven workouts).
  • Dan Bilzerian — Person · Host (segment 1) and referenced mentor; also speak · 1 mention · first at
    He hosts Money Mondays, is positioned as Greg Kimble's mentor and connector, and later interviews Spence about influencer marketing and Sweat Sonic.
  • Jake Paul — Person · Referenced influencer example · 2 mentions · first at
    Used as an example of organizing pop-ups/meetups and viral content that drove product promotion (U Wheels hoverboards).
    Well, I told them about the idea of a pop-up cuz I did one for Jake Paul, like a meetup where everyone goes to one place right?
  • Vince Carter — Person · Referenced connector/collaborator · 2 mentions
    Mentioned as part of Greg Kimble's network via Dan Bilzerian, tied to mastermind events and co-hosting 'elevator nights'.
    Instance, if Dan puts me in like we're literally sitting in a connection that Dan gave me. We're about to go into one of my mastermind events through Vince and I've gotten to know and love Vince.
  • Tony Robbins — Person · Referenced expert/mentor figure · 1 mention · first at
    Used as an example of high-level coaching and being challenged by a mentor to get out of one's own way.
    I still sat in front row and had Tony Robbins yell at me.
  • Jimmy Rex — Person · Referenced collaborator · 1 mention · first at
    Credited (with Dan Bilzerian) as an early catalyst for tipping dinners during shutdowns, helping the practice spread widely.
    We first started this with Jimmy Rex 5 years ago during the shutdown because a lot of restaurants were shut down.
  • Khloe Kardashian — Person · Referenced influencer/celebrity example · 3 mentions · first at
    Appears in Dan Bilzerian's account of writing captions and coordinating posts, illustrating hands-on early influencer marketing operations.
    And then I started posting with Kylie and Kim a lot and that led to a lot because that's when they were first becoming Kylie and Kim.
  • Eminem — Person · Referenced celebrity (label roster example) · 1 mention · first at
    Mentioned to signal the prestige of Interscope Records where Spence was signed, alongside major artists.
    Against all odds, a major record label with Eminem, Lady Gaga, was the same exact label as that. It was a dream come true at the time. Performed in maybe 40 or so countries all over the world. And.
  • Lady Gaga — Person · Referenced celebrity (label roster example) · 1 mention · first at
    Mentioned to contextualize Interscope Records' stature and Spence's early music career credibility.
    Against all odds, a major record label with Eminem, Lady Gaga, was the same exact label as that. It was a dream come true at the time. Performed in maybe 40 or so countries all over the world. And.
  • Blac Chyna — Person · Referenced influencer/celebrity example · 1 mention · first at
    Mentioned in the referral chain (Amber Rose → Blac Chyna → Tyga) showing how influencer networks drove Dan Bilzerian's business growth.
    And we did a Fashion Nova for her. We did a fit tea for her. Sick. And then guess what? She tells her friend Black Chyna. Black Chyna tells her baby daddy Tiger. Tiger then tells this like it's just like the squad starts telling.
  • Kylie Jenner — Person · Referenced influencer/celebrity example · 1 mention · first at
    Used in Dan Bilzerian's story about early influencer marketing and posting with high-profile celebrities to drive deal flow.
    And then I started posting with Kylie and Kim a lot and that led to a lot because that's when they were first becoming Kylie and Kim.

Companies & orgs

  • Sweat Sonic — Company · Core company/topic (segment 2) · 3 mentions · first at
    Spence's company/app combining music and fitness; discussed as a differentiated approach to motivation and consistency in workouts.
  • U Wheels — Company · Referenced company (investment + promotion example · 2 mentions · first at
    Dan Bilzerian describes acquiring majority ownership and driving rapid sales growth through influencer pop-ups and viral promotion.
    So then I went to U Wheels and just basically bought the majority of the company.
  • Interscope Records — Company · Referenced organization (music career credential) · 1 mention · first at
    Spence cites being signed to Interscope Records out of high school to establish credibility and background before pivoting to Sweat Sonic.
    Against all odds, a major record label with Eminem, Lady Gaga, was the same exact label as that. It was a dream come true at the time. Performed in maybe 40 or so countries all over the world. And.
  • Fit Tea — Company · Referenced brand (influencer marketing case) · 1 mention · first at
    Cited as an early influencer marketing success area and as a campaign example (Amber Rose/Fashion Nova/Fit Tea).
    Going along, as we were going along cuz it was such a new category and we still are, especially you. back in the day with Fit T, I think you were the first person to bring that to market.

Concepts & topics

  • Charity — Concept · Core topic (both segments) · 7 mentions · first at
    Charity is discussed through tipping dinners, toy/food drives, and the idea of giving time or money; positioned as a social responsibility for successful people and influencers.
  • Mentorship — Concept · Core topic (segment 1) · 3 mentions · first at
    Greg Kimble emphasizes mentorship as the mechanism to compress decades into days, overcome scarcity thinking, and accelerate entrepreneurship and personal growth.
    I am a huge advocate for mentors and mentorship. And so that's kind of why I've spent so much time in academia in helping I've I've built colleges. I help people learn. I equip people. I empower.
  • Investment — Concept · Core topic (both segments) · 4 mentions · first at
    Investment is framed as investing in yourself (masterminds, proximity) and as Dan Bilzerian's strategy of investing in brands and then using influencer marketing to grow them.
  • Generosity — Concept · Core value/theme · 3 mentions · first at
    Central moral framing of tipping dinners and estate planning; positioned as uncommon behavior that can normalize giving and inspire communities.
  • Access — Concept · Core framework element (segment 1) · 2 mentions · first at
    Part of Greg Kimble's 'access, priority, service' protocol for building relationships and entering higher-value networks.
    And because I had to get around and so I have this protocol that I talk about. You always want to deal with access, priority, and service. So I want access to the right people.…
  • Proximity — Concept · Core tactic (segment 1) · 1 mention · first at
    Greg Kimble frames proximity as a paid/intentional strategy (country club, $10k dinner) to access decision-makers and opportunities.
    That's the biggest thing. You got to move. And so just do literally just do whatever it takes to get around the right people. And then the other thing that gets people's attention whether you like it or not, like is support like.
  • Service — Concept · Core framework element (segment 1) · 3 mentions · first at
    In Greg Kimble's framework, service is what you provide once access and priority are established, aligning with value-add and reciprocity.
    Access, priority, and service. So I want access to the right people. I want them to prioritize my relationship. and then we can figure out what service suits me best. So now…
  • Priority — Concept · Core framework element (segment 1) · 2 mentions · first at
    Greg Kimble emphasizes not just meeting people but becoming prioritized in their relationships to enable meaningful collaboration.
    Everyone around there h it's has access to this and they prioritize these relationships. And honestly the access and the priority that club has given me over you know…
  • Chat GPT — Concept · Referenced tool/contrast point · 2 mentions · first at
    Used to argue that tools like ChatGPT can 'supercharge' but cannot replace doing the work, communication skills, and investing in yourself.
    Still have to show up. You still have to have communication skills. You still have to invest in yourself. You can't just invest in the top tier of chat GPT because that should…
  • Social Responsibility — Concept · Implied theme · 1 mention
    Expressed through calls for influencers and successful people to show up for charity and lead by example in communities.
    Decision so that you can lead by example. We've got enough warnings out there. It's time. We got to have more people stand up and be examples. And that's why I love doing…
  • Obesity — Concept · Problem statement (segment 2) · 1 mention · first at
    Spence frames obesity and related health issues as still rising despite many fitness solutions, motivating Sweat Sonic's creative approach.
    Or that class or whatever there's there's a lot of solutions but the problem of one obesity, health issues, diabetes, stress, it's still skyrocketing. So our approach as…

Places & events

  • Boulder Country Club — Place · Referenced networking venue · 2 mentions · first at
    Used as Greg Kimble's example of betting on proximity to higher-income networks to sell higher-ticket offers and transform his business trajectory.
    Everyone around there h it's has access to this and they prioritize these relationships. And honestly the access and the priority that club has given me over you know…
  • Centennial, Wyoming — Place · Referenced retreat/tipping dinner location · 2 mentions · first at
    A recurring annual trip where Greg Kimble runs tipping dinners, illustrating community impact and the 'butterfly effect' of generosity.
    You want to talk about shock. It was unable like this is definitely the biggest tip they've ever gotten. so I go to the 4th of July in Centennial, Wyoming every single year. We…

Media & podcasts

  • Money Mondays — Media · Primary show/platform · 4 mentions · first at
    The podcast frames each episode around making money, investing money, and giving to charity; both interviews occur under this format.
  • Shark Tank — Media · Referenced media influence · 1 mention · first at
    Spence cites watching Shark Tank as inspiration for building products/companies and thinking entrepreneurially.
    Mentality and create something that could really help other people. And I've been the person that I think I've I've watched every single episode of Shark Tank since it started…

Sponsors

  • Muscles House — Event · Referenced event (paid proximity example) · 1 mention · first at
    Greg Kimble uses paying $10,000 for a Muscles House dinner as an example of buying proximity/access to build a relationship with Dan Bilzerian.
    Working. And so, news flash here. Here's here's what finally did it. Just so that everyone knows, I paid $10,000 for a ticket to the muscles house for a dinner. So, two hours…

Full transcript with timestamps

Ladies and gentlemen, welcome to the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. This man has done all three at a very, very, very high level. You've seen what he's done on social media. There's things he's done behind the scenes that you're never going to see or hear about. But most importantly, he inspires his mastermind members and the people that are around him to be better versions of himself. This guy has masterminds, coaching, he's throwing live events all over the country.

Whether he takes you to watch the stars on the moon where he teaches you how to build and scale your business, he's done all the things that have made me very, very happy to work with him, speak with him, watch him grow. And on a side note, just 374 days ago when I first was starting to work with him and talk with him, he created this before and after picture.

Yeah. 374 days later, well 365 days is when he posted the picture, he turned into what I call the Incredible Hulk. And you can check him out on his social media, Greg Kimble. And we'll walk through those things. But first, as always, we're going to cover these three core topics. And I want my special guest, Mr. Greg Kimble, to give us a quick two-minute bio. So, we get straight to the money. Uh, number one, I'm uh I'm a I'm a father of uh two incredible young boys that uh being a parent, I I can honestly say my kiddos are my greatest mentors.

Um I am a huge advocate for mentors and mentorship. And so that's kind of why I've spent so much time in academia in helping I've I've built colleges. I help people learn. I equip people. I empower people. I think learning and the activation of the knowledge inside of you and the application of the knowledge that you get from your mentors and the opportunities put in front of you is so important. But we need a little help. We need the right people. We need the right guidance. We need the right nudges. And uh that's why I've dedicated my life to helping people actually learn so that they don't have to be scared. We live we live in such a a land of scarcity. And realistically, you just don't have to be scared. Most of it is you just don't know what's actually going on. You don't know how the game's actually played. You don't know the right people. So, you invent all of these things in your head.

And I've kind of take it taken it upon myself to clear up the misconceptions about entrepreneurship, clear up the misconceptions about business, about money, about going there with you know your friends and building cool things with your friends and just helping people actually take action on their dreams on their life so that they can build the life that they've always wanted to. So on the make money side of the podcast, what are you're watching people and just first joining your masterminds or first, you know, thinking about joining the mastermind. What do you think holds people back from making money?

Honestly, they they don't know how to they ask the question and then they get the answer from a a mentor or a um a course or a conference, whatever it is, and then they just sit there and they question everything.

That's called an [ __ ] Yeah. the [ __ ] Dude, honestly, that's probably the biggest thing is people spend so much time. They say, "Hey, what's 2 plus two?" And they get mad at you because you say four too fast. They're like, "Well, you had to like, no, no, no. I've I've done the math problem. I've done the event. I've done the business. I've scaled the business. I've done the investment."

And because you've been there so many times, you can answer the question very quickly. It's It's not hard. And then they're just like, "Well, he I don't like the tone he used. I don't like that he said four. I don't like I don't like that he he he said it in in this. It's just like no, it's just you asked the question, I answered it. And so the problem is is people think it can't be that easy. And the problem is it is. It really is that easy if you have the right mentors. And I think one of the things that happens is people and and this is where I really change cuz you know you've mentored me for a while now.

And I think the biggest thing that happens to people is they are so scared to give credit where credit's due. And for anybody like if you follow me for any amount of time, if you watch me for any amount of time, I'm a I'm massive, massive, massive fan of any of my mentors. So if you watch how I'm going to talk about Dan, I'm a huge fan of his. You want to know why? Cuz he's freaking helped me a bunch and I've done what he said for the most part. Now I have gotten the text messages. it is my duty to let you know you're messing up right now because yes, like even though I'm a mentor in my own right, we all have those things where I'm like, "Oh, I don't feel like it. I don't want to do it. I don't see the value." And then he'll correct me on that.

I still sat in front row and had Tony Robbins yell at me. I I I still want to learn.

Yeah. We just We want We want to be better. There's always levels to every part of the game. And so like Tony Robbins asked me very basic questions and it was me getting out of my own way.

Yeah. And and I think that's the biggest thing is just you you you find your like for instance whoever your Dan is, which just to be clear, if if you're if you're on the fence on whether or not to to work with Dan, get off the fence. Trust me, it's the best decision I've made. But there's so many times where someone would hire someone like Dan and then they want to make it seem like they did it all themselves. They don't want to be like, "Oh, no. I got help or he really helped me or he put me in the right room or he put me in touch with this person."

They're like, "No, I'm, you know, the guru of my own life and I'm this mystical creature and I did all of this." If you really like, if you really want to take your life to the next level, you have to learn this concept of push power towards power. So, for instance, if Dan puts me in like we're literally sitting in a connection that Dan gave me. We're about to go into one of my mastermind events through Vince and I've gotten to know and love Vince. He's now one of my friends. Dan, we just threw elevator nights together, co-hosted. Like, that was really cool.

All because it's my job to make Dan as powerful as I can make him because he does the very the same thing. When he finds people that he cares about, that follows through, that does what they say, he's going to make them as powerful as he can. And then, news flash, when both of us become more powerful, we can go move mountains together. We can get more stadiums filled with toys. we can go be more philanthropic. We can help people. But you have to just be able to be there for one another and be massive fans of each other. And I think that that's the thing is so many people won't get out of their own way because they're too busy telling you how incredible they are when they're not documenting the story of like, "Dude, Dan helped me out a lot. Man, my team helps me out a lot.

Like, I've got a group of 20 people setting up our thing in there. I can't do this without them."

Mhm. And people forget to do that. They just want to come in and just be like, "I'm the best thing since sliced bread." Well, news flash, people don't like working for people like that. So, I think just being a massive fan of your mentors, making sure they feel appreciated because even though they're at that status, stay on their radar because when the opportunities come up, well, he's more likely if I'm saying, "Dan's helped me. Thank you. I'm appreciative. I'm sending him business. I'm sending him opportunities when the opportunities come up. And it's not scoreboarding, it's just reciprocity. It's just how we operate. We want to see each other win.

So, there's a big difference between scoreboarding and reciprocity just because it's like now he's like my friend. Like, I want Dan to win at a level that is uncommon and rare. And then I want to be the person sitting in the front row clapping the loudest. Those are the kinds of friends you want.

Can you actually tell the the golf club membership story? like cuz I think that's a really interesting component for people like to take that leap of faith.

It was a big gamble to do it. But walk us through that story. So one thing that I realized is everything is percentage based and um what I mean by that is so many people whether you have a $300 product, a $5,000 product, a $50,000 product, 500, it doesn't really matter. It's you have to base all of your numbers off like percentage of income. And at this time in my life, my big thing was I had this $5,000 product and I was selling 0% of this product. I was selling zero of this product. Anybody that I would kind of talk to about this product was just like, why are you talking to me? And what I realized is it was because I was dealing with more than 100% of their available income. Like so, you know, I do this in my seminars all the time. I say, who who here has, you know, $10,000 in the bank? And you know, a few people will raise their hand and I say, "Okay, like, is it$10,000?" They're like,

"Yeah, roughly 10,000." I say, "Okay, can I have it?" And they're like, "No." I go, "Okay, well, what if I give you $10,000 worth of stuff?" Still no. Okay. What if I give you $50,000 worth of stuff? Usually, it's actually still no. Well, what if I give you $100,000 worth of stuff? It's still no because I'm dealing with a 100% of their liquid money. And what I realized is I had to go get around people where $5,000 was like the equivalent of a Snickers bar. So I took every penny that I could and then maxed out credit cards and I went and joined a country club, Boulder Country Club. I'm still a member today.

And because I had to get around and so I have this this protocol that I talk about. You you always want to deal with access, priority, and service. So I want access to the right people. I want them to prioritize my relationship. and then we can figure out what service suits me best. So now Boulder Country Club is on a seven-year waiting list. It's $90,000 to join. Now, is the French dip $90,000 good? No. I'm going there because everyone around there h it's has access to this and they prioritize these relationships. And honestly the access and the priority that that club has given me over you know realistically the last decade has transformed my life so much and and so much so like to how much I bet on myself just to put this into perspective. I had just bought a house and it was every penny that like every penny that I had and then all the pennies that I could borrow from my friends because I didn't understand how

loans worked at the time. And so basically when I went to go get a loan for this house, it like my credit score was LOL. It wasn't even fundable. And so I was just like, "What do you mean like W2 and bank statements? Who files taxes? This sounds stupid." Like they're like the bank's like, "No, if you want a loan, you you need to file taxes."

So I scr up the money to buy that the the house cash. Um but it was every penny I had. I couldn't um there was no um running water in it cuz we had to fix the plumbing. There's no appliances. Um, there were uh no bathrooms, which makes Thanksgiving kind of interesting.

What the heck? Yeah. So, so it was it was it was a very interesting holiday season to say the least. And but it was every penny I had. And then I finally did this deal to get this this money together. And my my my wife was saying, um, oh, we can finally like we can save the the the cars. Um, cuz we were hiding them in the garage so they didn't come take our cars. like we're praying that our phones stay on and so but what she really wanted was a fridge. Like she's like what what if we got a fridge so that we could do this?

So she goes to buy the fridge and uh the card doesn't go through and she looks in the account. She goes where did all the money go? And I said oh uh I I joined I joined Boulder Country Club.

What? And she goes yeah that's actually her only like there there's a little bit more drama. Um, and I just explained to her my thought process. I said, "Look, if I'm running around asking for everyone's the 100% of their available income, we're never going to get there. I have to get around the people who are doing the business, who have the knowledge. I know I'm good at what I do, and I I have to I have to be around those people. This is not a negotiation." And um and I think within 6 weeks, I had done $184,000 of business. Um, we got brand new water heaters, brand new appliances, cars were good, we could park them outside, we no longer had a porta potty out front.

Um, but the the moral of the story is you you do whatever it takes to go get around the right people. And people just you are a conversation away from changing your whole life. And that's why when I was going to these conferences, when I'm trying to, you know, start my career, there's this guy that everyone was talking about named Dan. and he was the guy that would put the guys on the stage. And I'm like, "Okay, well, I don't want to talk to the guys on the stage. I want to talk to the guy that's putting the guys on the stage." And so, I just made it my own personal mission because, you know, I was in Dan's DMs trying to get his attention. It wasn't working. And so, news flash here. Here's here's what finally did it. Just so that everyone knows, I paid $10,000 for a ticket to the muscles house for a dinner. So, two hours, $10,000 just to get the proximity to finally say, "Hey, dude. What's up? Nice to meet

you. What if we did some business?" And then, and even then, it didn't happen because it still took a little bit of time. I didn't give up. And I think this is the problem where people think, "Oh, well, you know, I shook Dan's hand. Uh, he doesn't want to work with me." No, like Dan's like reading the matrix all the time. So, it's going to take a little bit more data points, number one. And number two, you you have to provide value. Like how can you push power towards power? How can you help people out? How can you move things forward?

And I think that this is really important to be able to identify what is the value ad or the value proposition you can give to these people. And it's also not a free lunch. Like Dan can buy his own lunch. If you're like, "Hey Dan, like let me take you out to lunch." So

cup of coffee. Yeah. Oh yeah. Yeah. The cup of coffee is good. for the record, I don't drink coffee

or alcohol. Just like he doesn't need to go out to a drink. But I I think those are the things like you if you want to, you know, get into the orbit of some of these people whether you like it or not, go buy the $10,000 like mastermind dinner because that shows that number one, you've got the wherewithal

or come you can come for free last night. Oh yeah. Or you can come to an elevator night. Like he's here. He's like he doesn't beam in. He's not like a screen that comes down like all the churches when you're finally excited about the They've been 57 times and people like think that you have to spend Yes, I'd like them to spend 10,000 or 100,000 blah blah blah, but I throw them for free. Yeah.

57 times in growing, but you you have to move. Yeah. That's the biggest thing. You got to move. And so just do literally just do whatever it takes to get around the right people. And then the other thing that gets people's attention whether you like it or not, like is support like like their Facebook, support them, share their stuff, comment on their stuff. So, if like anytime Dan posts something, I'm going to share it to my story because not only is my mentor, but I believe in what he's doing. I'm gonna comment. I'm gonna I'm I've got his back like there's no tomorrow.

Support is a huge thing. And then when they're trying to do initiatives like Trina's Kids, different things with the world's largest toy toy drive, I don't know, maybe buy some toys. This is not these are not hard concepts and toys are not super expensive. like

like we we we did the the Target thing like you could buy $5,000 worth of stuff or you could buy $50 worth of stuff.

It it's just helping kids but show up support push power towards power and be fans of the people that you want to be on their radar.

So on the investing side let's talk about investing into yourself. Why when So your mastermind is $33,000 and then you have different variations. You have like nine different masterminds underneath that as well. walk us through why someone should take the leap to invest into themsel because it's the only thing that's going to supercharge everything in your entire life because if you go, you know, buy, let's say you buy a new car, your experience and your quality of life is going to get better from point A to B. But if you invest in yourself, it's going to make every single interaction with other people, businesses, how you communicate with the world, communicate with your spouse, communicate with friends, communicate with money, save money, spend money, invest money, it's going to supercharge your entire life.

And if you can get the right information, which is getting the right people around you who can train you, who can teach you, who can love on you, can say, "No, stop doing this. Go this direction. I've done this. I've made this mistake. Don't make this mistake. Go this direction.

Don't get hit in the head. Don't get hit in the head. Here's the snake. Here's the hole that's covered with the stuff. Um the using the mentorship and letting their wisdom and experience accelerate your life is compressing decades into days. And that's really what mentorship's about. And if you can have the opportunity to compress decades into days, which, you know, I've always been the young kid on the block, and now that I've turned 40, I'm turning into the middle-aged kid on the block, which is a little weird to to to

Doesn't feel like, right? Yeah, it doesn't feel like it. Um, but it's so interesting because I'll get, you know, people, oh, well, you know, you're this, that, and the other. I'm like, man, I'm really glad I'm in my position and not your position because I have life experience. I've got the decade. I've got to this and I can help you. But right now, especially this generation who only wants to chat GPT stuff, who only wants to Google stuff. At the end of the day, you still need to do the work. At the end of the day, you still have to show up. You still have to have communication skills. You still have to invest in yourself. You can't just invest in the top tier of chat GPT because that should supercharge who you already are. But if you are thinking, okay, I'm just going to invest in I don't know whatever Chad GBT is 30 bucks a month or whatever. Well, everybody has 30 the $30 a month. That that playing

field is level. Who are you? How are you moving forward? How are you going to the next level? Are you taking your body to the next level? Your mindset, your wherewithal, how what are you specifically doing going to the next level? And a lot of people from comparative reality, they don't want to get into these rooms and talk about stuff because they think people are going to judge them. They think people are not going to like what they're doing. They think that, oh, I'm thinking too big. I'm thinking too small. I'm too young. I'm too old. When they're not thinking about you at all. They're they're thinking about themselves. And I'm telling you, get in these rooms.

Elevator night, the final percent, all of these things that are available to you. get in the rooms and you're going to realize everyone legitimately just wants to see you win and they they'll help you win. It's all about community.

So, we talked a bit about investing, making money. Let's talk about the third topic, which is charity. We did a tipping dinner together a couple years ago and then you started doing them on your own all over the country. Walk us through the concept of the tipping dinner and why it's important to you. Dude, it's it's one of my it's probably my favorite thing that we do because um I watch I watched Dan do one of these things where you know the idea is everyone brings a hundred bucks and uh you hand the money to the server at the end of it and I'm going to tell you a great story that happened actually cuz we just did one at our Wyoming retreat um where this is a town of 200 people and last year last year we g gave away I think $6,000 or something to these these two servers that just and you want to talk about shock. It was unable like like this is definitely the biggest tip they've ever gotten. Um so I

go to the 4th of July in Centennial, Wyoming every single year. We did the same thing. We gave two servers, bunch of money. Um it was great. More importantly, watching the butterfly effect and the aftermath of what happened based on

giving away the money, I ran into those same servers that were there the year prior and they're they're dating and um so I'm I'm I'm talking to the guy and he just gives me a big old hug and I didn't full discourse I didn't know who it was at first. He's just like, "Man, you you changed my life." And I'm just like, "Cool." like like and then you

and he goes, "Man, like that that tip like really changed." And I was like, "Ah, yes." And that that was great. And then like the his girlfriend, she she had tears in her eyes. And she's like, "Is there any way I can give you a hug?" I said, "Of course." And uh and I said, "You were the other server, right?" She said, "Yeah." Um I said, "So what's what's going on?" She she said, "We we actually moved to Casper, Wyoming." I said, "That's awesome. Like what are you guys doing up there?" And she said this to me. She said, "We moved up there so that I could go to esthetician school and that tip paid for half of my entire school."

So, it accelerated her learning. It accelerated the opportunity and then they were able to move and accelerate their entire dreams just because a bunch of people from a mastermind wanted to bless someone. And so we've actually we do it at every single event we do and my my my really hyper private event. We actually do a tipping dinner all four days of my mastermind and we gave away just shy which I'm mad cuz you know my number is 33. We gave away just shy of 30,000 or yeah 30,000. I want to get to 33 bad course.

But we we we gave away um like $28,000 over the course of four days. Wow. That's huge. And like I'm I'm telling you, the final percent is going to get so big where people are are literally going to they're going to be like trying to figure out where we're going to be and they're like, I just want to go be a server for one day.

I want to figure out where they're going because they know the blessings coming cuz that's how we operate. And I love and you know, we did a a uh we rented out Sharon Lectar's ranch and we only went up there with I think you know, 16 people, I think. And I I asked I said, you know, at the end of it, what's the biggest tip that they've ever gotten? And she goes, "Man, the biggest tip that they've ever gotten, it's $4,500." I was just like, "Oh, man. This is going to be easy."

So, I went there, but it actually wasn't that easy cuz now I'm only dealing with 16 people and it was a $15,000 ticket cuz it was very, very exclusive.

And so, I went around and uh finally figured out enough to where by the end of it, we gave them $11,000 tickets. Oh,

because and I mean they took care of us. But it's it just goes back to double down on the people that double down on you. Show up and be that memory that people cherish. Be that that story that when everyone's sitting around a table,

I was a part of this tipping dinner one time. What if we did that right now? And and just so you know, you don't have to like you literally if you got five friends here, four friends, three friends, two friends, if it's just you, you don't need permit. You can literally just write a hundred bucks. You can literally just write $133. If someone just seems like they need it and it's just say it's just me and Dan, we're we would definitely do it. But like if it's just Dan and like we don't need a like we don't even need to put it on social media. We don't need we'll just be eating food and then be like I've had them chase me down before cuz I'll leave a big tip and sometimes a really big tip if I hear their story and I'll disappear on purpose. I've had them actually chase me down like oh you did this wrong or oh wait there's a comma here. You're like, you're like, "Yeah,

I want to point out he just said a comma." Like, what is that? Those are the friends that you want. But that's the thing. I like I want to I want to give people such big blessings that they legitimately think it's weird.

And then sooner or later, they're going to switch that weird to normal and then they're going to go become the blessing.

So, if you want to host a $100 tipping club, you can adjust the number however you like. We do $100 and sometimes we'll get the ballers together $1,000. Completely unnecessary. hundred bucks each. Get eight of your friends together. By the way, you get strangers together. You get people on Facebook or like a local groups or a Reddit thread and just say, "Hey, everybody meet here at this restaurant." Don't pick a big fancy chain. Don't go to like a Olive Garden, Red Lobster, Flame Jumper. Not that those are all fancy, but you know, you get the point. Like,

go to a restaurant, especially if you can find like a hole in the wall mom and pop place like, you know, the old school Italian restaurant or the Mexican restaurant that's been there for decades.

Go in there. Don't tell them what's going on because you don't want to affect the the service. And let's say you've got eight friends, you pitch 100 bucks each and at the end of the meal, you surprise them with the $800. Now, when you get to like 1,500, 2K, 3K, 4K type numbers, you should ask them to do 50% for the staff, 50% for the waiter, or waitress.

When you're at under a,000, just let the waitress keep it, and they'll tip out if they want to, if they can.

But when you start to get to like 2K, 3K, 4K, just to be fair, you want to make sure

get the back of house. U but in this process you will be shocked what happens and by the way you will create long lasting memories with those eight people and the next time you'll have 15 then you'll have 26. People are going to want to show up for these because it's impactful. It's fun. Whether you create social media content or you do it privately that part is up to you. But the reason we that we showcase on social media is it spreads. Yeah.

We first started this with Jimmy Rex 5 years ago during the shutdown because a lot of restaurants were shut down.

Mhm. We started posting on social media over 4,000 dinners we've been tagged in. That means there's probably been 5,000, 10,000, 20,000, 30,000 because a lot of people don't know that we started it. They don't know Jimmy Rex. Maybe they don't know me. Whatever. But now the tipping dinner has gotten so big. I've seen on the cover of Apple News of other people doing tipping dinners.

Yeah. Yeah. Great. I don't need a pat on the back. I want the thing to happen. I want the butterfly effect to happen.

A lot of people will think, "Oh, well, you're just doing that for notoriety." No, we're doing that to let you know what's possible. It has nothing. it. I honestly I don't care if you know that I do it or not. My biggest thing is if Dan didn't live out loud and he didn't do that on purpose and on social media, I would have never done that. And she wouldn't be in session school.

Yeah. And thousands of people would have not gotten affected. And in my mastermind events, it is far and away when we do our afteraction reports, it is far and away people's favorite part of the events, watching the tip get given because it's unfortunately so uncommon. But I'm telling you guys, be the story of generosity that gets told in an entire town or an entire restaurant or an entire community. Be the story of generosity. Be the person that shows up. make the uncommon decision so that you can lead by example. We've got enough warnings out there. It's time. We got to have more people stand up and be examples. And that's why I love doing business with Dan because he's an example of how to move, how to be a friend, how to h have a business partner. So yeah, we want to change the world and we're crazy enough to know that we can. We don't think we can. We're changing the world. We are actively changing the world and we're

not going to stop. So, there's one question that I ask on every single episode, and I've never gotten the same answer before. Greg Kimble, you build up your masterminds, you build up your companies, you do all these investments, and you build up a multiund million net worth.

Unfortunately, at some point, it's time to pass away. Those two sons, how much of your net worth, what percentage goes to them when you pass away?

33%. See, didn't get the same answer. Yeah. 30. I I want I want them to have 33% split equally between them.

Um I want 33% held in trust uh for my family in case you know a cousin or an aunt or an uncle just someone needs like what unfortunately I've kind of become the bank of Grim America for certain members of my family. So I want the bank of Grim America to keep going but it would be something where you could you could take a loan from it but it has to get paid back. Um, and then I want 33% given away to, you know, probably train his kids cuz like I think 33% needs to get given away just off the top to let people know like there needs to be a big impact when Greg dies to a a a charity to where it's like holy crap.

Like that was a windfall and it wasn't expected. It wasn't something but it shows enough generosity to where people are like holy crap. And so, you know, I I think something in reserve for the overarching family, um something to for my my boys to steward, and then I want 33% to just go to something that I really freaking care about that can make like right when Greg passes away, there's a huge impact that gets made to where people are like, damn, like that that's cool.

Where can people find you on social media? Where can they find your masterminds? Anything that's going on in your world? So our website is thefinalpresent.com. You can learn all about uh you know we have international masterminds, local masterminds, we have big masterminds, um niche masterminds. So I' I'd love to to start that conversation. But the final percent.com and then uh anywhere where there's social media, it's just Greg Kimble. G reb. So give me a follow on Instagram. Say that you you listen to Money Mondays and uh I'd love to start the conversation with you. All right, guys. The whole point of these podcasts is to have important discussions about money for you, your friends, your family, and your followers. And all these topics are again aren't going to be just for you.

You might listen to someone in real estate, someone owns a chain of nightclubs, someone's a famous rapper, or we have Gary Vee or Gary Brea. So many different characters that come on this podcast. The information you learn might not be for you. It might be for someone from your past, present, or future. So learn these topics, research the things that you're interested. Check us out next Monday on the moneymunddays.com. Ladies and gentlemen, welcome to the Money Mondays. We are here inside of Humble Studio for this special edition.

We just knocked out elevator nights. There's a mastermind going on. So typically I do these podcasts inside of an RV motor home, but when in Rome, everyone's here. here. I want to get some of the boys together to knock out back to back to backtoback podcast. And for our finale today, we have a very special guest. This gentleman has gotten tens of millions of views. I actually think it's got hundreds of millions of views because people repost, re-share. He's had one in particular, one that got like billions of views. I mean, the numbers are insane. The kind of content he's created over and over and over and over and over. A lot of times people have the aspiration to go viral once.

Well, he's done it. I can't even count how many times. But more importantly in social media, what I always say is it's not about going viral once. It's the consistency. I would actually rather get 10 or 20,000 views a day, 365 days in a row, and just get a million here, 2 million here, 3 million here, one time or two times. This gentleman gets a million here, 2 million here, day after day after day after day after day. But he's also created a company along the way. A lot of times, social media influencers are just making that $1,000 for a post, 10 grand for a post, five grand for a post, 30 grand for a post, etc. or they're doing brand deals for a few months and they're just making it cash cash and never really turning into a brand or physical product. Unlike sometimes you've seen the Logan Pauls, the Mr. Beast that create Prime Feastables, etc. This gentleman has created a mobile app which we're going

to dive all the way into to find out the inner workings, the concept, why did he do it, why did he create it instead of just keeping making cash cash like other influencers, why is he creating a brand? So without further ado, as you are listening to this podcast, keep in mind, sometimes I bring on rappers, athletes, celebrities, business mogul, people with huge amounts of real estate, own nightclubs and restaurants. The bits and pieces that you learn from people may not be just for you. It might be for people from your past, present, or future. It might be for your family, for your friends, a random stranger at a dinner that you might be able to bring up topics that you learned from these podcasts. So, as you hear the different guests, think about it for yourself, but also think about it how you can add value to other people in your life. And it may not be right now. It might be 3 months from now or three years from now.

So, Spence, give us the quick two-minute bio so we get straight to the money. Absolutely. First of all, that was an incredible intro. So, thank you. Appreciate you. And um he said it great. He said it great. Anyway, uh so, you know, I I grew up in Los Angeles as a creator, as a content creator with some of the best creators in the world. And you know, my background really traditionally started with music. It always came authentic for me. It came supernaturally. I uh got signed to Innercope Records out of high school for music.

Against all odds, a major record label with Eminem, Lady Gaga, was the same exact label as that. It was a dream come true at the time. Performed in maybe 40 or so countries all over the world. And uh it wasn't really until I decided to put all of myself out there, not just the music, but kind of like you know, just my personality that I started to gain some traction online as a solo creator. And um you know with you know some success in music that pivotal point was when I made something called the breakfast challenge which was you know a massive viral trend to my music my original music and it garnered over 30 billion streams across social media. It was crazy. I had a talk with TikTok and they're like these are the numbers we're looking at and for the time it was pretty insane. Um, it's it's the kind of success that an independent artist really only dreams of and hopes for. So, when that happened, something in my

brain clicked that really struck a chord um to to pivot and use that same mentality and create something that could really help other people. And I've been the person that I think I've I've watched every single episode of Shark Tank since since it started, you know, 16 years ago or whatever it was. And I've always been thinking, okay, I could do this or this should be done differently or what can I do? And that was the moment where I was like, this is it. You know, I wanted to use music to move the world in a different way. And you know, talking about I don't I don't want to jumble up too much here, but in life, you can do so many things,

but you can't do everything at the same time. So really you have to decide what are you going to do you know with your time because it's limited. So for me I wanted to do something that was authentic for me came really naturally but also just really help the world. I wanted to make a positive impact. So something that really resonated with me is okay well one music it's a something I'm really passionate about and then two helping other people is something I'm passionate about and that works with fitness. I feel like if I can help people feel better about themselves, the positive ripple effect is so real.

They're going to help other people. They're going to treat people a little bit better. So, the intersecting point there was music and fitness. How can I help people with music and fitness and I put those together. So, Sweat Sonic essentially, we took songs and we took we took workouts and turn them into songs that become your personal trainer, right? So now you never have to count your reps or wonder what set you're on in the gym or if you like to work out at home, it's fine as well. And you're getting music that's intentionally extra motivating, scientifically optimized for efficiency to get you in and out of the gym a lot quicker. And you know, just just music in itself can increase your performance in the gym as well. the right song at the right time could do all the right things for your workout. So instead of just leaving that to chance and hoping your Spotify playlist is like okay right here when

you need it, we crafted those experience and designed the whole entire app for Sweatson Sonic to help people stay consistent with their fitness and motivate them to actually get stuff done cuz the most important thing with fitness is actually showing up. So So that's that's our goal with that. And then you know the other really sweet thing about sweat sonic is all the athletes on the platform are also influencers and colle collectively we have um a following of 200 million people. So we built this package with the idea of helping people with their fitness in a different way. You know obviously there's a lot of competition in the fitness space you know but that's one because it's a massive market.

Everyone wants to be a little better shape. But despite there being so many solutions for people and getting healthy and you know fitness app and doing this or that class or whatever there's there's a lot of solutions but the problem of one obesity, health issues, diabetes, stress, it's still skyrocketing. So our approach as opposed to just you know throwing technology at the at the at the problem is let's use creativity to try to solve the problem for people in a different way and help them like that. So that's what's what's on it.

So on the make money side of the podcast, let's talk about from an influencer. When you're first getting going and you get that first, let's call it 100,000 followers and you're starting to make a name for yourself. How do you decide what to charge to a brand when you're first getting going?

Rule number one is you get the number from them. Just always get the number from them because one, you don't want to undersshoot yourself, right? So if you if you just shoot I would do this for I'll do this for $10, you know, then you know, who knows what they would have said first. So I would say you always want to get your offer first and then if not, you know, you can negotiate from there regardless. But I think that it's really good to find representation. It's it's even for the optics having someone represent you. It looks a little bit better because then they could play good cop, bad cop without you looking like the bad cop always. So, number one, get the number from them first. And then number two, maybe if if you're at the level where you can have some people working with you, and if not, just be your own assistant and and make that up and send an email uh on your own behalf pretending like you're an assistant. For

sure. So, Brand comes to you and says, "We want an exclusive with you for let's call it the water category."

How different of a deal is that compared to, you know, paying you for one or few one or two posts?

Yeah, absolutely. Well, like I said, you know, well, actually, I didn't say it, but there's no real set rule base when it comes to that. You're kind of like, you know, being early in the creator world, we were making it up as we were going along, as we were going along cuz it was such a new category and we still are, especially you. I mean, back in the day with Fit T, I think you were the first person to bring that to market.

Um, we've done 110,000 paid posts. Let's go. Let's go. We're sitting with the GOAT here, ladies and gentlemen. Um,

we're still figuring out the prices along the way. Still figuring out the prices along the way.

To be fair for both sides. Got to be fair for the brand. We got to be fair for the influencer and everyone in between.

100%. We're not trying to overcharge, but also the influencer needs to make money.

We need the brand to get the right price point so that they can spend more money cuz if they spend 10 grand and they get back one, they're not

it's not going to make sense. They're not going to come back. You want to you want it to be a positive symbiotic relationship, right? So it keeps rolling 100%. So, you know, definitely there are other things. You've got leverage when there's a bigger ask. It's it's pretty it's pretty linear. I would say it's proportional. So, you know, if it is exclusive and it is for two years as opposed to three months or 30 days, there's different asks that you got there that give you some negotiating power for sure.

So, you start to make some money. You go from 100,000 followers to 500,000, 500,000 to a million.

Let's go. Right. Bam, bam, bam. You're growing, growing growing. How do you decide what brands you're now going to put your name on? Because now there's a lot of people listening to you. If you say go drink that water or take the first form supplement or download this app, people are going to do it.

Yeah. So, how do you decide now which brands you're okay associating with? You put your name on.

Yeah. It also really matters. I learned that lesson pretty hard and you know, kind of early on. I think I did a a deal with McDonald's once and I got called out.

Oh yeah. I got called out pretty bad just like talking about a McChick. But at the same time at that point like it's like listen, you know, I had to do it. So,

I turned down McDonald's and Burger King as a client. They're great brands, but I don't feel comfortable with the food cuz it's not actually food, right?

It's not good. It's definitely not good. I remember Burger King was paying They were like, "Oh, we want to pay Scott Dick and it was like 40 grand."

Yeah. And I was like, I mean, I'm getting them for less than that. Yeah. You guys just talked directly.

I just didn't feel comfortable doing it. Yeah. You're And then they end up spending like millions and millions of dollars with a bunch of different influencers. And guess what? I'm okay.

You're okay with that? I'm okay with that. It's like there's certain brands that I've turned down in the cigarette space. I would never do it.

There's certain brands I just turned down that I just don't want to do it. And there's other brands that you might think are on the edge that I'm okay with. Like I was doing vodka brands. I'm okay with vodka.

Right. Right. Right. There's certain brands that I'm okay with and there's certain brands that I'm not. And it's just a personal assertion for me of what I'm okay with. And by the way, alcohol is technically worse for you than McDonald's. But is it?

But is it? Yeah. I don't know. I don't know. Yeah. I I think I'd feel better if my, you know, if my kid was 21 years old, I'd rather them have some vodka than freaking

true. Make cheese, whatever, every day. Yeah, it's really important to uh to kind of be honest with yourself and obviously your integrity and and that's something that I learned along the way even with the kind of content I put out. It's like, you know, in the early days when there were really no rules, it's like put out whatever you think is funny in the moment, you know, and and I think for creators, you get held to a different standard with the kind of content you're putting out as a as opposed to someone like Jennifer Aniston in a movie Horrible Bosses. It's like, wait a minute, if this was online, like it's cuz people don't necessarily separate acting online as a creator with acting, you know, in real life. They just think that's who you are.

Cuz she's not Jennifer Anderson in that movie. Exactly. She got a different name.

Exactly. But essentially, me and my friends, when we're creating content online, it's it's the same thing. We're creating characters with the intention of, you know, at the end of the day, making the world a happier p place, laughing, you know, spreading that joy. And then sometimes it's could be considered inappropriate. For sure.

For sure. But this is not necessarily the it's acting, right? With the intention. I think intention really matters.

Yeah. I mean, we watch King Batch, you watch Adam W, watch some of your boys. Like, they make really funny content, but sometimes it's like, whoa.

Oh, what the heck? It's so funny, but some people can get offended, but it's it's designed to be, you know, comedic relief.

100%. So, as you're growing your content, as you're growing your brand, talk about collaborations. Let's just use those guys as example. You're making workout content together, but you're also making funny content with Amanda Cernney and Lelay Ponds and you know, you're one of the OGs of this game. Like, talk us through the collaborations from

what I don't think a lot of people realize is 1600 Vine is where it all started.

All started, right? Wild. Like Vine started at 1600 Vine and people don't really get it. Like whether it was actually named after that or not, I still think it was.

But that's like so I was living at the W back then. And I would walk over to Vine and there was times I was walking around and like handing out 10 grand in cash, handing out cashier checks, handing wiring info.

It was the wild wild west. It was the wild wild west for sure. It was a circus back there.

I'll tell you guys a funny story. So there was a brand that had an energy drink and they wanted to do a popup. Well, I told them about the idea of a pop-up cuz I did one for Jake Paul, like a meetup where everyone goes to one place right?

And uh so this brand was like, "Oh, we want to do a pop-up. We have 100 grand budget." It was like 8:00 p.m. when the contract was signed and they didn't wire yet because it's 800 PM. So, I'm not going to get the wire till the next day, but they wanted the pop-up to happen at 8 in the morning the next day.

So, I run over to 600 Vine and I think you were part of it, too. But I went and got Amanda Cernney, Jake, a bunch of the influencers and I was like literally like knocking on doors.

Let's go. Who's going to jump in on this? We got to pop up. Hilarious. And so, I remember like some of these influencers were posting like 10:24 p.m. I'm like, oh my god. for for an 8 a.m. meet up at like a parking lot by LAX.

Yeah. Yeah. Oh, shoot. Come meet us here. We're giving out the U Wheels hoverboards as a prizes.

The U Wheels. What a throwback. That was like 2015, 2016. It was exactly what it was.

And uh listen 2,600 kids showed up. Wow. Insane. With no notice. Like 10 hours notice to a parking lot in the middle of freaking random city.

What a time. And uh that brand was ecstatic. Of course, like what the hell just happened? police are showing up like what is going on here? We're at a freaking like a motel parking lot with 2600 kids. But it shows you the power. And uh I did the same meet up for Manny Pacquiao for his uh movie release many years ago for documentary.

It was Hollywood Highland Mall next door man Chinese Theater was his movie that night. So in the daytime I just had a bunch of influencers Anna Sheree Ariani Celeste all the girls that were part of either fighting or UFC or hosting in the sports world. I was like, "Hey, post everyone for them to come meet you tomorrow."

But it's actually for Manny Pacquiao, right? And so we same thing. We had like 2,000 plus people show up. Manny Pacquiao's like, "Everyone's here."

Same for me. I want to see Anna. Where's Anna? She was there. That's great. And uh but same thing. 100K budget. Bada bing, bada boom.

Wow. 2015 at so early on. That was before I think it was even called the creator economy.

For sure. What's like Yeah. It was nothing. What do you mean? No one knew anything. So, what gave you the foresight to kind of like get into that world? Because you started like you already knew what you were doing, but what did you teach yourself or what?

So, I started the agency in 2011. Oh, wow. And just doing tweets. I was paying Khloe Kardashian for tweets. I was paying Tiger for tweets, right? Like Scott Dick for tweets

and uh hilarious. But there random numbers too, like five grand, 25 grand, 10. We just made it up. Yeah. Brand was happy. They were happy. But they'd get like two million views on a tweet because there was no one else in there. There was no influencers. And so I started investing some of the companies that were the brands coming to me.

Okay, cool. And I realized, wait, I just threw in 25 grand or 100 grand, 50 grand investment into this company. I should make them more famous to help protect my investment or increase my blow them up.

Y and then I went to the brands and I was like, "Hey, I'm going to get you some of these influencers. Give me some of the money to pay them." I then paid them. They got way more sales. Bada bing, bada boom. Great.

And so I was like, "Wait a minute. What if I do that for brands? I'm not a part of. And so I went to other brands and said, "Give me money." The influencers, who weren't called influencers back then, these celebrities were telling all these other people. So Amber Rose shows up to my office and I made her You can still see the picture.

I want a deal. Come on. You can still see the picture on my Instagram. I made her a flower bouquet of 20,000 in cash.

Let's go. I made the I made the cash in the flowers. Like my What's your favorite type of rose? That damn flash bouquet.

And we did a Fashion Nova for her. We did a fit tea for her. Sick. And um and then guess what? She tells her friend Black Chyna. Black Chyna tells her baby daddy Tiger. Tiger then tells this like it's just like the squad starts telling.

Yeah. Starts telling each other and all of a sudden I'm the plug. And so that's what happened. Everyone just came to me for because I was running budgets for these brands in this Wild Wild West.

So then I went to U Wheels and just basically bought the majority of the company.

Sick. because I was like, "Well, if I make them famous and like, you know, and then we did $6 million in sales in two months."

Fire. Just handing out boards, hoverboards. That was that was when they were hot.

Oh my god. That video Jake Paul made was crazy. Like we got tens of millions of views.

Insane. Those things were hot. And then they banned them on airplanes and then it was like that over.

Yeah. We had like freaking Little Wayne, Khloe Kardashian, and everyone posting these things for hoverboard. People I would have paid 25 grand, 50 grand for post were doing it for hoverboard. I just put one of those on my boards literally.

That's hilarious. But yeah, that's how it started is I was basically going to these companies that were, you know, wanting to spend money with influencers. The influencers coming to me because they heard

again there wasn't that many influencers back then, right? And then as they would post, their followers would hit them up like, "Hey, who paid you or how'd that brand happen?"

And then I started posting with Kylie and Kim a lot and that led to a lot because that's when they were first becoming Kylie and Kim.

Yeah. Right. Uh, and then I felt like I had to do everything. I was driving to everyone's houses.

I wrote every caption. Hilarious. I would copy and paste it. I'm like, "Hey, Kim, post this.

This is great." So, anyways, fast forward um, you know, a decade later and influencer marketing is now a whole different world because now there's algorithms.

Algorithm wasn't a thing back then. It wasn't a thing. There was an algorithm of course, but it was in real time,

right? If we were at a baseball game, we would see that we were both at the baseball game.

Right. Right. Because it was in real time. Right. Now, I might see your post at the baseball game two days later.

That's true. And it'll show up like you're at the baseball game. No, he's at the baseball game two days ago.

Yeah. And also, I feel like I never really see any of my friends that I'm following their stuff anymore.

I'm just every day I'm just discovering new things based on what the algorithm thinks that I want.

Right. Right. The problem with the algorithm is that they got too smart for their own good. Right?

They don't realize that you're not going to like and comment on these four hot girls pages or this or Dan Bzerian's page or this page or that page cuz why would you like or comment on it? They're not going to see it and you may not want it to show up in your feed,

right? But you do want to see Berian's fun post or you do want to see all these hot girls, but you do like your your nephew's post who's 14 years old. It's not actually the algorithm that you want. You don't want to see a bunch of other 14-year-old guys cuz you're just doing it for your nephew, obviously. And so the algorithm is interesting because it thinks that it knows based on your likes and comments, which is not true.

It's not true because that is a skewed demographic. That is a skewed algorithm based on what we are liking and commenting on. Either because publicly we want people to see that or privately we don't want them to see that,

right? It can it's not going to get changed. It's not going to get changed because you think about Instagram is making you know a billion every 3 weeks

at least. So why would they change it? If it broke, don't fix it. And they definitely ain't broke.

Do you think there's space for another competitor to come in? So what people don't realize, there's actually over 260 social media platforms.

Insane. But you only hear five of them. Exactly. You can only name six of them.

And so there are platforms that come and go and there are platforms that had that chance. But you cannot beat Meta.

Yeah. Any platform that has any actual fighting chance, Zuckerberg will buy them or crush them. Exactly.

And if you think about it, over the last 15 years, name them. YouTube was already there.

Yeah. Threads is owned by Zuckerberg. Yeah. Instagram is owned by Zuckerberg. So, Facebook's owned by Zuckerberg. So, three of the six are owned by one guy.

One, you know, public company, but you know, you know what I mean? One guy, right? Umbrella.

Um, Twitter was always around way before. And it's not really like, it's different.

It's different, right? It's more like a news feed. And, you know, it's not the same. I don't think Twitter's going anywhere either. Yeah,

they'll never go anywhere. Yeah. And that is like a real time news feed. And a lot of times people go there, but not they don't even think of it in the same way as a social media platform.

And there's not that much photo and video there compared to the other platforms.

And so if you really break it down, there's only one platform that made it, which is Tik Tok.

Yeah. And the reason is it was a pre-existing platform, Musically. Right. Musically was already crushing. musically. Zuckerberg couldn't fight with musically because it was such a niche thing, right? It's little girls dancing and singing.

Yeah. What are you going to do? Right. And they probably had something with the music licensing down that, you know, the at the time Instagram didn't have.

So then you have Vine going away at the same exact time musically is taking off and a multi-gazillion dollar company from Asia that doesn't care about Zuckerberg comes in and acquires it,

right? And they make it called TickTock. And all of a sudden, Tik Tok is I remember when Tik Tok first came out, they paid me to promote it,

right? I had a Tik Tok deal. They were like, "Here's thousands of dollars. Post across and this is your Tik Tok brand deal."

There's no way Tik Tok would pay me to promote Tik Tok now. Right. But that's what they did. They really invested in that.

They had a real budget. Yeah, they crushed it. Their initial budget just in LA, they came I talked I met with them was $25 million

just to just to like spread the word. Yeah. let's let's get and and they weren't they didn't really care about like

when you sprinkle in 25 million it's like a different level and I don't know what they ultimately spent all over the place but I remember the $25 million budget cuz I had I still have the emails like like those meetings were interesting

and I got to spend some of the money to pay influencers to just post about Tik Tok

just post Tik Tok but here's the other thing it had a magical storm right the perfect storm is zillion dollar company buys them already has a user base but most of importantly, their algorithm was to promote you.

Mhm. A lot of influencers or a lot of people or a lot of 20-year-olds would randomly just get 2 million views.

Insane. I remember a video where this girl I filmed it on my phone, she put out her hand, put it down, put out her hand again, and it touched the wall.

That video got 1.8 million views. I remember back in the day when this was happening. I just like I went up to a typewriter and then just captioned it uh you know texting back in the 1700s whatever I was just typing and then it just had like 5 million views.

It was terrible. But I knew it was going to go viral before I did cuz that's what it was back in the day. I remember I had a meeting with a couple of my friends, you know, some of the OGs like Wampa who's got I don't know 50 60 million followers now and a couple of the other friends and they're like they got together like okay boys

realistically it's the wild wild west of Tik Tok right now. We've got about 6 months to grow on Tik Tok

before it's flooded with everyone cuz everyone's really going viral. So go hard for the next at least 6 months and you're going to see it. And then I think I within that time I maybe gained two million followers on on Tik Tok because it was just every day a grind. Post this, post this, do this, do this music thing. And then

um and that was that was that. So I mean I can talk about social media for days and days. Uh it's fascinating to watch influencers now um just expect, you know, they've got 80,000 followers and they just are charging these crazy rates,

right? They don't realize how their algorithm works, how many views they're actually getting, how many clicks they're actually getting, who's listening, who's watching, who their demographics are. They're just picking a number because they read about it in a news article like, "Oh, if you have 80,000 followers, you should charge this many thousands of dollars."

Right. Right. Right. None of that's realistic for a brand. Mhm. And too often influencers are not realizing that you need to nurture your following to make them feel comfortable and trust in you to buy from you.

Yeah, it's true. There's they might love you because you make really good makeup content, but then all of a sudden you post about a supplement company like I don't know what

exactly. So true. Unless you tell them, hey, you're going on a fitness journey or health journey like, hey, I've been losing 12 pounds and I took the supplement. Then they'll believe in you,

right? But if you're just like 118 pounds, pretty girl and you're like, "Hey, I take the supplement."

But do you? Yeah. Really? I don't think you do. Because you got that oepic face. I don't know if that's the same supplement you're talking about.

And so like the authenticity and the nurturing, the things that people are missing on influencer game cuz so many people want to be an influencer.

Yeah. It's not just about the vanity metrics. It's not the vanity metrics. Just your your social media following is not the same as compared to your conversion rate. And also don't get so beat up when you compare yourself to other people with 10 million followers, 15, 20, 60 million follow, whatever it is.

They've been doing it for 11 years. They've been doing it for 11 years. You can't compare your chapter 1 or two to someone else's chapter 45, right? Everyone's on their own race, their own path, their own journey. But also, don't get so beat up so about a number because it's mattering less and less like you're saying with the algorithm. Just

I get I get asked for micro influencers more than anything. Yeah, exactly. because they're probably a little bit more niche and also more believable as well because most people know if you've got millions and millions of followers, you're probably getting paid money to really promote a lot as you should.

But, you know, I would just say if you want to be an influencer, just start. Do it and don't think so much about the money. Think about the consistency like you said.

So, let's talk about the charity side. You know, you've been a big supporter with us with the Trina Kids Foundation for the toy drives, the Thanksgiving food drives, back to school drives. You've been one of the few to show up over and over and over and over. Why is charity important to you and why should other influencers consider being involved in charity?

Yeah, I think you know I try and show up or share the kind of things that you guys are doing. It's actually one of my missions to spend more time on charity. I think that you know something that impacted my life still to this day is I I donated just some time at elderly home and I'm just going around talking to old people that can barely walk and just about their heyday and their time. I could see their eyes light up. You're not even giving money to people. You're just giving them time. Yeah.

And so if you don't have money to to give, you're not in a surplus right now, but you feel like you want to give back something, just give your time to to some of these people. I really recommend it. That's something that really changed my life, and I'm looking to do more on the charity space. I think it's important to give back. Um because one, in a selfish way, maybe also it makes you feel good. You know, it's nice to give. It's nice to make other people feel good and especially when you know people are maybe less fortunate than you, but uh but I that's one of my goals actually to to donate more all around to to charity.

So, where can people find you on social media? Where can they check out SweatSonic? Walk us through all those things.

Yeah, absolutely. Well, all my social media is Spence and all the company uh social media is is sweatsonic. Pretty simple. And if you want to check out sweatsonic.com, I really implore you to give it a shot, especially if you've been struggling with motivating yourself when it comes to your fitness journey. Our goal with sweatsonic is to really help people stay consistent. That's what the whole entire platform is designed around. We crafted the experience to help people stay consistent with their fitness journey and and motivate each other more more than ever. So, that's what it does for me. It saves me every single day in the gym.

So, as you guys know, the Money Mondays is created for you to have these discussions with your friends, family, and followers about money. We grew up thinking it's rude to talk about money. I think that's nonsense. We have to have discussions about it. You've got to talk about loans, finances, taxes, debt, situations, credit cards, salary. These are all real life things that are part of your daily life and are very important to how you move, how you maneuver, and it really compounds over time. If you're making bad decisions about debt, credit cards, loans, etc. by not have asking questions, by not listening, not learning, not researching on Google, chat GBT, etc. So have discussions with your friends, family, and followers. Check us out on the moneymunddays.com and we'll see you guys next Monday.

Questions about this episode

Who speaks in "How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence"?

Steven Spence (Host), Greg Kimble (Guest).

What is "How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence" about?

The discussion focuses on the transformative power of proximity and mentorship in personal and professional growth, featuring insights from Greg Kimble, who highlights his experience in building vibrant communities and supporting individuals in reaching their potential through masterminds and coaching. Key points include the importance of surrounding oneself with the right people, the role of…

What is mentioned in this The Money Mondays Podcast episode?

32 people, works and ideas are mentioned, including Money Mondays, Greg Kimble, Spence Johnson, Dan Bilzerian, Charity, Mentorship. Each one on this page links to its own page with every episode that mentions it.

How long is "How Proximity Changes Your Life: Mastermind Secrets with Greg Kimble & Steven Spence"?

The episode runs 60 min; the transcript is about 12,645 words in 211 timestamped sections.

More from The Money Mondays Podcast

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.