Jordan Belfort Trained an AI to Sell Like Him 🤖 E159

What this episode is about

Jordan Belfort’s sales system is explored, focusing on how he trained recruits to become elite closers and his approach to selling high-priced, high-risk stocks to affluent investors, alongside the ethics and outcomes of his methods. The discussion centers on the mechanisms of persuasion, startups of his training, and the implications for money-making, investing, and charitable giving.

Key takeaways

• Future-pacing fear blocks action; skill up, then take the first imperfect step toward money goals.
• Sales literacy isn’t optional; it’s the universal leverage point for entrepreneurship and scaling ventures.
• The Wolf’s paradox: high ambition needs ethical guardrails, otherwise massive success ends in legal and reputational peril.
• Structure over spontaneity: a repeatable 'straight line' system beats flashy genius in closing deals and careers.
• Mentors, models, and mastery squash paralysis; owning the difficult work outpaces wishful thinking and luck.

Who speaks in this episode?

• Jordan Belfort (Guest) · 44 min speaking
• Gavin Navaro (Guest) · 5 min speaking

What is discussed, and when

1. 0:00 – 10:00: Jordan Belelffort, The Wolf of Wall Street, The Straight Line System, entrepreneurship
2. 10:00 – 20:00: S&P 500, Sales, Philadelphia Four, The Straight Line System
3. 20:00 – 30:00: entrepreneurship, Artificial Intelligence, Bitcoin, Jane Buffett
4. 30:00 – 40:00: Hollywood, Los Angeles, Jordan Belelffort, Artificial Intelligence
5. 40:00 – 50:00: Hollywood, S&P 500, Jennifer Lopez, New York, New York
6. 50:00 – 1:00:00: Hollywood
7. 1:00:00 – 1:05:19: Jennifer Lopez, Fan Bases, New York, New York

Notable quotes from "Jordan Belfort Trained an AI to Sell Like Him 🤖 E159"

• Actually was on podcast number one of his podcast years and years ago. Very excited to have him here, Mr. Jordan Belelffort, the Wolf of Wall Street, give us the quick two-minute bio so we can get straight to the money.

  about Jordan Belelffort · at 0:45

• A movie with Leo and along the way you know the one thing that really emerged from all this was the straight line system right that was behind it so I started teaching that…

  about The Straight Line System · at 2:03

• Know, if I could do this like for a second. No, no. H haven't I stayed next like sales is not about turning no into yes.

  about Sales · at 12:22

• Right. And I don't care that Bitcoin is down right now. I'm not buying it for the next year or two. I'm buying it for like never to sell it.

  about Bitcoin · at 18:18

• Yep. So, what Jordan mentioned was the S&P 500. What's very interesting is I lead my speeches with this concept. Over the last 92 years, the S&P 500 has returned 11% a year.…

  about S&P 500 · at 20:01

• Yeah, I mean I think it's it's kind of a cliche oh, there's going to be two types of companies. Those that use AI and those that go out of business.

  about Artificial Intelligence · at 27:24

• Wolf of Wall Street. You can find me everywhere. And no, listen, I have a my AI company. We're coming out of stealth mode in the next couple of weeks and it's gonna be pretty exciting. So.

  about The Wolf of Wall Street · at 34:49

• Why don't you guys have dinner? So, I've been doing that around the world now.

  about Exociety · at 38:34

Who and what is mentioned in this episode?

People

• Jordan Belelffort — Person · Main guest (first segment) · 3 mentions · first at 0:49
  He explains his background, the origins of The Straight Line System, and gives advice on sales, investing (S&P 500/Bitcoin), AI, and charity.
• Jane Buffett — Person · Referenced expert · 1 mention · first at 23:03
  Quoted for a principle about business fundamentals overpowering even great operators, used to frame investment evaluation.
  Side. But there's another side to it too. Some ideas just suck. Like fundamentally Warren Buffett's got the greatest saying about this. He goes, If you take a worldclass…
• Jennifer Lopez — Person · Referenced celebrity / business partner of second guest · 3 mentions · first at 44:01
  Second guest cites being partners with Mario Lopez and uses him as an analogy for extreme scheduling/discipline.
  Okay. Okay. So, I always tell people you're the Mario Lopez of angel investing cuz Mario's schedule is unbelievable. I look at his schedule and I get exhausted. I'm how do you from open eyes to closed eyes? How.
• Bob Negrron — Person · Anecdotal example (sales recruit/client) · 1 mention · first at 17:01
  Jordan Belelffort tells a story where a hostile dry cleaner refinances with him and later joins his company, illustrating persistence and opportunity.
  With me, okay, and made 14,000 on one sale, right? But the guy ended up selling his dry clean and come to work for me.
• Roger Federer — Person · Referenced exemplar · 1 mention · first at 9:12
  Used as an analogy for natural talent vs learned skill to explain that sales can be learned even if you won't be the absolute best.
  But in the same way like I could I've taken tennis lessons and I'm really great at tennis, but it put me on the court with Roger Federra. I'm not going to get a game or I don't…
• Elvis Dan — Person · Host (first name only in transcript; excluded) · 14 mentions
  The transcript repeatedly addresses 'Dan' as the interviewer/host, but no full name is provided, so this person entity is skipped per instructions.
• Jackson Claude — Person · Ambiguous reference (single-name; excluded) · 1 mention · first at 29:46
  Mentioned as 'Claude' in context of an AI bot; not a full-name person and likely not a person, so skipped per instructions.
  It's this last week was this Claude bottle malt bot and now they the AI have their own social media network, right?
• Dr. Jeff Leo — Person · Referenced actor (single-name; excluded) · 1 mention
  Mentioned as 'Leo' in reference to the film adaptation, but no full name is provided, so skipped per instructions.
• Miss Four person — Person · Duplicate placeholder; merged into Bob Negrron · 1 mention
  Handled under 'Bob Negrron'.

Books & papers

• The Wolf of Wall Street — Book · Referenced book (guest memoir) · 3 mentions · first at 0:50
  Jordan Belelffort references writing a book about his experience; it becomes successful and is adapted into a movie.

Companies & orgs

• Exociety — Company · Second guest's company · 1 mention · first at 38:19
  Described as a business that connects people in cities worldwide ("who should I meet"), monetizing the guest's connector network.
• Mormons — Organization · Referenced group (sales culture example) · 1 mention · first at 14:29
  Used as an example of door-to-door experience creating strong sales reps and cultures (solar/pest control).
  And they become some of the best sales reps and they've got some of the best solar companies and what's it called?

Concepts & topics

• Sales — Concept · Core topic · 2 mentions · first at 12:27
  Sales is framed as the most important skill for making money, leadership, recruiting, fundraising, and persuasion in life.
• The Straight Line System — Concept · Core framework taught by guest · 2 mentions · first at 2:07
  Jordan Belelffort credits it as the sales/persuasion system behind his early success and uses it to illustrate training and performance gains.
• entrepreneurship — Concept · Core topic · 3 mentions · first at 2:22
  Both speakers emphasize building businesses, skill acquisition, mentorship, and learning to pivot/fail elegantly.
  Right which is amazing And but of course also you know behind this was entrepreneurship. You know how do you start a business? How do you build a business? How do you run a…
• Artificial Intelligence — Concept · Core topic · 2 mentions · first at 27:26
  Discussed as a major business shift ("singularity" framing), with emphasis on enterprise adoption, hallucinations/guardrails, and productivity leverage.
• S&P 500 — Concept · Core investing reference · 4 mentions · first at 17:49
  Presented as Jordan Belelffort's preferred long-term investment vehicle and used to teach compounding and low-risk allocation.
• Bitcoin — Concept · Core investing reference · 2 mentions · first at 18:12
  Discussed as a major part of Jordan Belelffort's portfolio and as "high risk" allocation in the host's 40/40/20 framework.
• Philadelphia Four — Concept · Case study · 2 mentions · first at 10:28
  Jordan Belelffort describes training four logistics cold-callers who outperformed an entire 230-person salesforce, illustrating process + volume + closing skill.
  Make calls, right? And then I taught them how to use the straight line to essentially close. And in one month the Philadelphia 4 out closed the entire company of 230 salespeople. So four people's production exceeded 230.

Places & events

• Hollywood — Place · Setting / industry hub referenced · 5 mentions · first at 36:57
  Second segment guest describes building a career in Hollywood as a talent manager/agent/publicist and later as a connector/consultant.
  I know the players because of the years and years of grinding in Hollywood having different jobs. So, they will then hire me to introduce them and I'll set them up for lunch or dinner or make it organic or they want to meet Dan,.
• Los Angeles — Place · Key location in second segment · 2 mentions · first at 36:42
  Second guest describes moving from South Texas to Los Angeles and building an entertainment/networking career there.
  One thing that I do admire about yourself as well. and then it just became a business. So, like if you're in Los Angeles, you're bored, you're in wherever, I probably know someone.
• New York, New York — Place · Anecdotal location · 3 mentions · first at 16:20
  Jordan Belelffort references working in New York during door-to-door mortgage selling; second guest mentions travel between major cities.
  It ain't cheap. You know what I mean? I go between Miami, Austin, LA, New York, I go, south of France, I go to Europe. And I really spend a lot of money on experiences, mostly like helping people, too. Like.
• Dubai — Place · Travel/speaking location · 1 mention · first at 38:37
  Mentioned as part of global networking and as a place where the host connected the second guest with someone.
  London, Paris, Dubai. You actually connected me with someone in Dubai cuz I was Hey, I'm here. And you're Oh, you should meet this guy.
• Montana — Place · Anecdotal location · 2 mentions · first at 37:12
  Used in an example of a wealthy dealership owner (Dan) and as a metaphor for expanding one's mindset by seeing large ranches.
  You know what? Go drive up in the Hollywood Hills and look around at the mansions or go if you live in Montana, go look at some of the huge ranches that are by you and just once a mind is expanded, you can't retract right?
• Middle East — Place · Region of speaking demand · 1 mention · first at 26:26
  Host notes Jordan Belelffort is being booked repeatedly for keynotes in the Middle East.
  As a keynote speaker all over the world for as many years as I've known you, but now it's happening non-stop. You're getting booked especially in the Middle East and South…
• South America — Place · Region of speaking demand · 1 mention · first at 26:28
  Host notes Jordan Belelffort is being booked repeatedly for keynotes in South America.
  As a keynote speaker all over the world for as many years as I've known you, but now it's happening non-stop. You're getting booked especially in the Middle East and South…
• South Texas — Place · Second guest origin · 1 mention · first at 36:40
  Second guest states he is from South Texas before moving to Los Angeles for entertainment work.
  Two-minute bio. I'm definitely so I'm in the people business. So, Helen from South Texas, moved out to Los Angeles, got into the entertainment business. I was a talent manager, I was a talent agent, I was a publicist, which I really.
• Paris — Place · Travel/networking location · 1 mention · first at 38:37
  Listed among cities where the second guest does connector work through Exociety.
  London, Paris, Dubai. You actually connected me with someone in Dubai cuz I was Hey, I'm here. And you're Oh, you should meet this guy.

Sponsors

• Fan Bases — Company · Podcast sponsor/supporting company · 2 mentions · first at 36:21
  The host cites Fan Bases as another company he uses and promotes to support the podcast.
  That's why I always talk about them. And fanbasis.com, same thing. I've used Fan Bases for years. Same concept. I want you guys to be able to check out these companies to support the podcast and.
• High Level — Company · Podcast sponsor/supporting company · 1 mention · first at 36:14
  The host states the show is supported by High Level and that he personally uses it (no affiliate commissions).
  Support. As you guys know, there's no commercials here. I'm supported by High Level. I'm actually wearing the shirt right now because I actually use them.

Full transcript with timestamps

0:05 Ladies and gentlemen, welcome to a very special edition of the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. As you guys know, these podcasts run under 40 minutes for your listening pleasure. Because the average workout is 45 minutes, the average commute to work is 45 minutes. This episode will be between 34 and 38 minutes. So, it's nice and easy for you. Keep in mind, these podcasts are not just for you. It might be for a friend, family, or a follower.

0:30 It also might be for someone from your past, present, or future. It might be four months from now and you remember something you heard on this episode and you share with your friend that might change their life. So, without further ado, we're going to dive right in. I'm going to have my dear friend, who I actually was on podcast number one of his podcast years and years ago. Very excited to have him here, Mr. Jordan Belelffort, the Wolf of Wall Street, give us the quick two-minute bio so we can get straight to the money.

0:54 The bio. Two-minute bio. Wow. You know, I think everyone knows my story really well, right?

0:59 Number one scorch crazy movie of all time. Yeah. So, um, yeah, I mean, I guess, you know, everyone knows what happened. I built a massive firm uh, in my 20s, so a long time ago. Uh, and, uh, and and behind all that success was really one thing was I invented a system of sales and persuasion that allowed me to train a bunch of kids who are, you know, you know, you know, barely acquainted with a razor blade, you know, not overly intelligent, so to speak, right? not the dumbest people in the world, but let's say they weren't rocket scientists and they didn't have a lot of natural sales ability. And this system allowed them to become worldclass closers very very quickly. And that along with a niche in the market I I I discovered which was selling $5 stocks to the richest 1%. The two things combined was like you know like gasoline on the fire and the firm became the largest firm of its kind in

1:48 the country very quickly while I was still 25 26 years old. Uh and then of course as everyone knows I lost my ethical way right ended up getting indicted go to jail I write this book about my experience the book becomes a massive success and then it's made into a movie with Leo and along the way you know the one thing that really emerged from all this was the straight line system right that was behind it so I started teaching that around the world and it's changed you know millions of people's lives I can't walk down the street without someone coming up to me saying oh my god I read your book I watch your stuff it changed my life right which is amazing And but of course also you know behind this was entrepreneurship. You know how do you start a business? How do you build a business? How do you run a business? How do you scale? Um and those are the things I I teach when I mentor people.

2:33 Uh and I live it every day of my own life because I run businesses myself. Right. Okay. On the make money side, what do you think holds people back from making money? Is it a limiting belief that just don't get started? Are they scared? I I think it's, you know, yes, but sometimes the belief is actually correct.

2:54 Interesting. Like they don't know how to make money, right? Like I I think there's two sides to it, right? So, uh

3:01 the brain is a really smart organ, right? And it always future paces. It's always analyzing what's the best possible thing that can happen if I take action, what's the worst thing that can take action, right? So for example, someone like you, a serial entrepreneur, when you're thinking about an idea and you're contemplating, well, should I put in all the hard work? Should I actually immerse myself to have to learn whatever specialized skills I need to learn to succeed in that particular business? There's always going to be some skills, right? Right. If I do that, can I really see myself succeeding? Do I have what it takes to succeed or do I lack the ability to succeed? is just, you know, I really don't know what I'm going to I don't know what to do first, second, I don't have the skills, the connections.

3:47 So, if you're thinking the latter, your brain's going to say, you know what, don't put in all the hard work. Don't risk your time and your money. You're not going to succeed anyway. You not going to happen. So, when your brain future paces it, it says don't take action. So, people don't take action. And that's probably pretty smart for people, okay, who are not willing to say, "Okay, wait a second. um I'm lacking certain skills. I need to learn those skills. I need to associate with the right people, find the right mentors, the right models, and so forth.

4:20 And also spend that that significant amount of time mastering whatever specialized skill they need to master to succeed cuz cuz that I believe is what really holds people back cuz they they in their heart of hearts, they don't think they have what it takes. So when their brain is processing that out, they're like, should I really put in all the hard work? Cuz it's hard work, you know?

4:38 It is hard [ __ ] work. and it does not happen easy and there's a lot of failure involved and pivoting and iterations and you know you don't get it right in the beginning and it's frustrating and it could drive you crazy it's demoralizing sleepless nights

4:51 and if if your brain is saying I can't see the the golden pot at the end of the rainbow I don't think I have what it takes you will never take action you probably shouldn't take action so I believe that there's a step that comes before it which is actually you know learning certain skills skilling up finding the right mentors finding the right model I That is really the secret.

5:12 Why do you think that people should learn sales as a skill in general? Why should most people have it?

5:17 Well, sales is is a is a a missionritical probably the most important. Not probably, it is the most important skill bar none when it comes to making money and succeeding in life. Not just in business, but in your personal anything. It's the ability to communicate, you know, something that you have that you believe is valuable. An idea, a concept, a way of thinking, a product, whatever it might be. to be able to get that point across to either one person or a large group of people in a way that wants them to take action and moves them to take action, right? And gets you what you want, too. If you don't have that ability, you could be the smartest, greatest engineer in the world. You could be the smartest designer of whatever piece of clothing you want to design. It doesn't matter.

6:00 Someone's got to have that ability. If it's not you, you better find someone who has it. I give you a perfect example. You have, you know, Waznjak and what would he be without jobs?

6:09 Exactly. He'd be nothing. He'd be like a he'd be a a programmer, right? So, is that the only skill you need? No. But it's a it's a missionritical still. And it's really not just about selling. It's it's about also, you know, how do you essentially express yourself in a way that you want to attract right talent? How do you recruit effectively? How do you go raise money effectively? How do you negotiate a lease effectively? Right? you know, how do you motivate your troops, your people to buy into your vision for the future? Without that ability, it's very hard to lead and to grow a business.

6:44 I think sales skills also, even just in social life, like you and your five friends and you want to go to a certain restaurant, you can frame it so that they choose the same Chinese restaurant you want to go to, right?

6:54 Yeah. Well, you know, obviously, right? Friendship in love. I mean, listen, you know,

6:58 your wife, your child. Yeah. Exactly. You gota be careful. You got to be careful in in your personal life. You know, you you want to, you know, let's say, limit your use of persuasion to those things that really are important and you think really benefit the person because, you know, when they start to know you better and learn it themselves, they'll start saying, you know what, I know you did.

7:18 She just reversed. My wife is very sharp. She's here in the back. She'll say, "You can't I cannot be straight line." Yeah. Because she knows it too. Also,

7:25 so straight line method, at what age should someone read that book or watch that course or go through that program? I mean, you could be I' I've had kids that are 10 years old. Oh, yeah. I think I made them because of the movie, you know. Um, but I I think anybody who's in junior high school or high school should read that book.

7:45 Interesting. And the earlier the better. It's written in a way that's very, you know, uh,

7:50 readable. It's a page turner. You'll laugh a lot. It's a lot of laughter in the book. I did that. I think people learn better when they laugh. I think, you know, that keeps them exciting. And um yeah, I don't think there's any time too early, but certainly by the time you're, you know, in college or ready to get into the business world, I would I would definitely read it.

8:08 So, let's say you walk into a mortgage office or a real estate office or any type of office that has to do calls and sales. What's the difference with a guy that's going to make five or 10 calls a day versus 100 calls a day? Can you see it? Can you feel it? Do you know?

8:22 It's that that's a just by looking at them is very difficult. You really you don't know. I mean, and I and I've tried I've tried everything to to figure that one out. You know, we've all these personality tests and modeling and psychological stuff. It's very difficult. You can't just look at someone say you are a saleserson, right? This has to do with, you know, really the inner drive, the desire that someone really has. One thing I I do like is people that have no sales experience. Like I think those people can do really great because they don't have all the bad habits. Right.

8:51 Right. Um, but it's very, you can't just look at someone. And I I also think that sales is a learnable skill.

8:57 Sure. It's not I I don't think I know it, you know, because I've taught it to so many people. So, obviously some people are blessed with natural abilities, right? It's And so I'm not saying, oh, you can study and become me. That's not true. But in the same way like I could I've taken tennis lessons and I'm really great at tennis, but it put me on the court with Roger Federra. I'm not going to get a game or I don't have the natural ability. But I got really great, right? I had improved to the point where I could hold my own and do really well.

9:22 And that's the same thing with sales. You can get yourself to a point where you take it out of the equation is something that could hold you back and you can actually turn it into an asset that propels you forward. Even if you're not a naturalb born salesperson, even the opposite of that, you're like just like not even have one ounce of sales DNA, you can still get good enough. Hm. So, what would you say to the guy that's listening that does work in that office and he does see the guy in the corner selling 100 or making 100 calls a day, but he's only doing 10 or 20, what can you say to inspire him to figure out how to go do that?

9:53 Well, I mean, listen, um, again, if someone if someone is sitting in an office and they're watching someone make a 100 or 200 calls a day and they're killing it and they're making 10 to 12 calls or 15 calls a day and they're not doing that well, well then I'd probably just fire them. I wouldn't even, you know, but you know, again, that comes that that's the part of like desire and motivation, right? and you know training someone to make a lot of calls. Well, you know, you have to do that like and I actually had a really great experiment once we did with a logistics company where I took four people. They're called the Philadelphia four and I taught them the straight line and we changed their whole presentation. They were cold calling um businesses every day for shipping and it's like a jump ball every day in that in the logistics world. You can like nab a client every single day that has an emergency package, right?

10:44 And um the average person in the company is making like 30 calls a day out of it. Taught these guys to make 300 calls a day. And the first week they were doing it, they were like after day two they were like battered and bruised. By day five they're like this is for nothing.

10:59 Changed their belief system on on how to make calls, right? And then I taught them how to use the straight line to essentially close. And um in one month the Philadelphia 4 out closed the entire company of 230 salespeople. So four people's production exceeded 230.

11:16 Come on. Yeah. Numbers. Wow. Yeah. That's amazing. Four people out closed 230. They sent out like 280 new client packages versus like 212 for the rest of the company.

11:28 Wow. Okay. So someone's there. They saw the guy in the corner doing 100 calls. They said, "You know what? I'm going to level up." they start doing 100 calls too. But when they are calling, so many people are saying no to them. How do you get that past that in their minds to keep making those phone calls when they're getting some so many nos? Well, you know, no is part of the game. And I and I don't even like consider no really to be something that matters in sales. I'll tell you what, there's a very big difference between someone saying no and someone saying, "Let me think about it. Mhm.

12:03 Let me call you back. Bad time of year. Like no is no for the most part in most things in life, right? Like um so if I'm if I'm calling someone, I'm trying to sell them something and I and I give them my opening. Hey, Jordan Bubble calling blah blah blah blah. And they say not interested. I might, you know, give say let me ask you this, you know, if I could do this like for a second. No, no. H haven't I stayed next like sales is not about turning no into yes.

12:31 Got it. That is a fool's errand. Got it. Okay. It's about taking let me think about it. Let me call you back. Bad time of year. I'm busy. Turning those people into yeses, right? So, no, you want to get off the table out eliminated. And also once you That's one side of it. And the second side is that like you know sales is a numbers game.

12:49 Sure. So, if if you know if you're really out there, you're keeping track of your sales and your funnel and how many calls you're making and what your results are. So, let's say you know, okay, I make I make 200 calls a day, right? Right? I have to make 200 calls a day to make uh a4 million dollars a year. Right? That's what I have to do. And on a daily basis, each sale is worth about $2,000 to me if I close one. Right?

13:10 So once you know how many calls you make, you can start chunking it down. Okay, I make x number of calls. I send x number of lead packages out and then I I get to sit down with x number of people and of those people that x number of people close. Once you know that, okay, so that turns it 200 calls turns into one close,

13:27 right? Does it really matter who says yes and who says no anymore? Not at all. It doesn't like they say no. It's one I'm one step each one is worth one 200th of $2,000,

13:39 right? You get it? It doesn't matter. It's a numbers game. So once you're proficient and and that that and I say proficient because once you know that if you get someone who's interested, you can close.

13:50 That's the lynch pin. Cuz if you don't think that in your heart of hearts, your brain's going to say, "Why the hell should I do all the work? If I can't even get someone to buy when they're real buyers, like what's the point of it all?" So, I know like myself, when I get off any call, if they didn't buy, well, they weren't going to buy from anybody.

14:07 I didn't blow it. And that's a really great way to think when you're a salesperson because once you know your numbers, you could just say, "It doesn't matter what any one individual says. It's just the law of averages. is if I speak to x number of people, this is the amount of money I'm going to make.

14:23 So in Utah and some other states, they have to go do doortodoor sales and also doortodoor kind of like a pilgrimage, if you will.

14:29 The Mormons. Mormons. Um I love them when they're the best. And they become some of the best sales reps and they've got some of the best solar companies and uh what's it called? Like the when you spray the

14:40 bug pest control, pest control companies crushing. I trained all those companies,

14:45 but I've I've noticed and when I go to that city like they are the best. They show up, they come to all the events, they're learning, they're active, they're they're first ones there, last ones to leave. Like the culture, it feels like it stems from them going door to door, whether it's for the religious side or for the sales side.

14:59 What do you think about the concept of just people in general wanting to train their kids to go do sales when they're 18 or 21, etc.

15:05 Right. Well, so I I always say that was how I learned how to sell. I went door to door.

15:11 I was a door to door salesman and I had a massive door to door company when I was very young, my early 20s before Stratton. and it went bankrupt. But I yeah, I went door to door selling meat and seafood.

15:20 And um I used to always say, you know, if you can make it in that business, you can make it in any business. It was really tough. I think it's great training for rejection, you know, for stick tuitiveness. And I think one of the big things about that business is that, you know, you're going to get a lot of rejection in it. Sometimes you're getting in a day where like just nobody wants what you're selling. You're in a certain neighborhood that's been smashed and their doors have been knocked on countless times, right? And yet you can still, if you are good at it and have perseverance, you can go out there into a neighborhood that's completely been smashed and still still sell. I'll give you a story about that. So I actually sold mortgages door to door

15:58 knocking on people's doors, not not homes, businesses, go business to business, right? During the refi boom in 2001 2002 right?

16:07 And I had a company and I had about 30 40 salesmen doing it, right? One guy comes back and he's like, "That's so smashed. Every door's been knocked on. We've hit every single door." I'm like, "Bullshit." He goes, "It's impossible." I said, "You know what? Follow me." And I left the office. We were in New York on Jericho Turnpike, and I walked literally across the street.

16:26 There was this a strip mall. There was floor a flower shop, a dry cleaner, and one other store. I forgot what it was. Right. I walk into the into the uh flower shop. There's like five ladies there. I'm like, "Hey ladies, how you doing? Name's Jordan have a mortgage company across the street, right? Listen, rates are down right now. If you're paying more than seven percent, eight percent, I could pay save you a ton of money. What are you guys paying on your home mortgages?

16:46 And I get close, no one had it the right situation. I said, "Guys, have a great day." I go next to the dry cleaner. I walk in. The guy's hostile. Get out of my store. I give him a smile. My name is Jordan. Not only does he end up refing with me,

16:59 okay, and made 14,000 on one sale, right? But the guy ended up selling his dry clean and come to work for me.

17:05 Come on. Yeah. His name is Bob Negrron. Yeah. Bob Negrron. Yeah. Great story. right across the street.

17:11 So, and I'm like, you guys, like it's like it's not nothing is ever smashed. If you want to go in there and just, you know, like, you know, put the the smile on, give your pitch, overcome the first objection, boom, there you go.

17:22 All right, let's talk about the investing side of the space. Why after you have the mortgage and doortodoor and all these different companies, why dive into stock market in general? Why decide to get into the investing world? Well, I think listen, I I I think that um you know, keeping your money in the bank is not a very smart thing to do in a savings account or a checking account, you know. Um you know, you're you're doing you're doing nothing good for yourself there. I'm a big believer in in investing in the S&P 500.

17:51 Yep. I just that's that, you know, and I do that because it res it makes me resist my urges to start trading stocks. You know, you can make money trading stocks if you're watching it all day long and you really know what you're doing, but most people, they don't beat the average. And there's a lot of tax advantages of just holding and compact. So, you know what I do is I take the bulk of my money. I buy two things. You know, I buy a lot of Bitcoin and I buy a lot of the S&P 500. Yep.

18:18 Right. And I don't care that Bitcoin is down right now. I'm not buying it for the next year or two. I'm buying it for like never to sell it.

18:24 Exactly. and I'm playing that long game that the next having the same thing will happen again as it did last time be a quarter million or whatever it's going to be right and I believe in that and I really believe in the S&P then I also like I like to do venture capital investments if I see great investments in VC I like to do some of those um and um and real estate is probably one thing that I'm under represented in which I want to start doing for sure my wife's into that so u but I think those are great things to invest in but I I really think that you know if you look The the mistake people make is they they say, "Well, you know, I don't have that much money to invest in the S&P and if it makes 12% a year, how is that going to ever amount to anything?" And the answer is it will amount to exactly and and what happens with compounding is that you know there's this point there's a late stage threshold that happens after

19:15 like 23 years. So like you don't see it seems to be going slowly for the first 20 years or so, but it starting at like year 23, something magical happens and that compounding the the amount of it's like taking a penny and doubling it every day. On day 24, you only have like five three grand, whatever it might be. But it's those last five days, you're worth $4 million.

19:38 And that's what happens with compounding. And and I think that the people and by the way, 20 years is not a long time.

19:44 No. 25 because no one people going to be living longer and longer. But still, if you're 30 years old, guess what? I mean, you get started. You put the key is this. Just put money in. Just every month, put some money in the same amount. Don't care whether it's up or down. Doesn't matter. That's my That's what I do. And I I think it's a really great proven way to make money in the market.

20:01 Yep. So, what Jordan mentioned was the S&P 500. What's very interesting is I lead my speeches with this concept. Over the last 92 years, the S&P 500 has returned 11% a year. That's the recessions, war, depressions, all the craziest things have happened in our society. and it still averaged 11%. However, in the last 20 years, it's only had three losing years. 17 good years, three bad years, and three bad years weren't even that bad. So, when you look at it, having that now listen, can it go down this month? Of course. Can it go down for a quarter? For sure. But over the course of time, we've seen for the last 20 years only three losing years.

20:35 So, do some research about that to understand the concept of what he's talking about. Okay. On the investing side, there's so many social media platforms, email, AI. People get bombarded with options and people get bombarded with people pitching them. Invest in my restaurant, my nightclub, my hair salon. People are bombarded with so many ways for people to get a hold of them. Like, how do people decide or you know, like what to invest into when they got real estate, stock market, their friends pitching them all the time.

21:02 Like, there's so many options. How can people think about and research? I mean, I I think that you know what you got to do is divide your your capital up into into tranches, right? Like the bulk of your money should go into this S&P into things like real estate a and um maybe even I mean I hate bonds. I you know I I don't practice what I preach. You know, you should put a little into bonds, but I hate them, right? Um but then you want to have some amount of money and Bitcoin as well as a big part of my portfolio, right? And I think everyone should own some. Um, you want to have some money that you set aside.

21:38 That's your like true risk capital or fund capital, right? Shot of glory, right? Yeah. And and and there's nothing wrong with that's that's a good thing to do. It's exciting. It's fun. But you have to be prepared to lose that money,

21:49 right? Like that that you know, especially if you invest in your friend's restaurant, okay? Um, so I mean like listen, you know, if I get an offer to invest in some local restaurants, I mean, if it's a real friend, like I'm doing it, but I'm but my my reason for doing it is not to make money. It's to support a friend.

22:07 Sure. I'm I'm expecting to lose the money. Sure. You know, and I and I think that if you're investing with people that you know to be nice, just be prepared to lose the money right

22:19 now. If you have access to good deals, someone that's vetting deals, real venture capital,

22:26 same friend that has 11 restaurants, the 12th restaurant might work out. That's a very different story, right? So, so it depends on what the motivation is if you're making the investment and what their track record is. And I and I would always say that if you're looking at any investment, the idea is important, but far more important is the than the idea is who is the person behind it.

22:45 Right? A good a great operator will take a bad idea and pivot it and change figure it out and make it work. While a great a terrible operator will take the best idea and screw it up. That's one side. But there's another side to it too. Some ideas just suck. Like fundamentally Warren Buffett's got the greatest saying about this. He goes, "If you take a worldclass operator and you put it into a a terrible business, a business that has terrible fundamentals, right? At the end of the day, it's the business's reputation that will remain intact.

23:20 It will still be shit." Like, in other words, the great operator will lose, right?

23:25 So, like you don't like I'm so I don't want to I don't want you to mistake what I say. In other words, what I'm not saying that don't worry about the business. No, if the business model is terrible, then the great operator is going to have his reputation destroyed unless he pivots and changes it up. What I was saying is is that if you think it's a great model and it makes a lot of sense and you have a great operator very often, and you know this, I'm sure as well as I do, right, is that everything that looks really great on paper doesn't quite play out that way in the real world.

23:55 Sure. It's rare that it does. Very rare. Year three, year four, year five. Yeah. It just it just doesn't all scale off. I get 1% of the market. There's there's things that happen. You can't get the leads. There's the the wrong price. Whatever it might be, there's some friction. There's friction somewhere. Someone makes you obsolete in the middle of it all. Right?

24:14 But every once in a while, something does work out even better than you thought and it scales wildly. The point is when you know when you go into something, you want to really carefully analyze does this model make sense? Is it a good model? Is it a good business? Right. And then also who is running it?

24:29 Sure. And if you got both of those, well then you got a good chance. And what's the team behind the person?

24:33 So what about investing into themselves, into their personal brand, into their mind, into their skills?

24:38 Well, that was like the first thing I said to you. Like the first thing I said when you talked about people not taking action what I was really driving at was precisely that is that

24:47 people you know they everyone unless you've really educated up yourself in this you know in a way where you really know all the rules of business how to market how to sell how to put your money to work all the key you know you're in a game sorted right um you set yourself up for failure because your brain's going to tell you not to take action because you're lacking skills. I think the most important thing is to skill up both on the inner game, your belief systems, your standards, your state, your vision. Having a great vision for the future and then and then learning those outer world skills, how to be an entrepreneur, how to grow a business, how to fail elegantly is a big one. You know, how what do you do when you're wrong? How do you minimize the downside? How do you not lose that much money and pivot and try again or simply call it a day before you waste five years of your life in a

25:36 business that's never going to be anything, right? So, it's really about investing in yourself and growing yourself and getting yourself skilled up and then identifying when you go into a business, what specialized skills do I need to learn if I want to make this succeed? There's going to be a skill like I just did went into in the AI business two years ago and and I had to skill up. I didn't know anything about AI about you know engineering and in the first few months it was very very difficult and I was went on some wild crash course and I became very very knowledgeable very competent in engineering and and all that sort of stuff and you know and how you actually run a tech company and so forth and without that I would have never been able to succeed. So, you've been booked as a keynote speaker all over the world for as many years as I've known you, but now it's happening non-stop. You're

26:26 getting booked especially in the Middle East and South America, etc. Booking over and over and over. Is there main topic? Is it sales is the main focus in those speeches or there sometimes they're bringing to train their teams? What's happening at those events?

26:37 It's a combination of things, you know, um sales, entrepreneurship, the inner game of success. Really, it's those three things. Sometimes if it's just a keynote, they want my life story, that's a different thing. And I'm happy to oblige and make people laugh. Sure.

26:51 Right. Um, but I think I think it's really about a cohesive message about like, you know, sales in the context of being an entrepreneur, just a salesperson, and this inner game, you know, how to get yourself to do the things you know you have to do every single day, even when you don't feel like doing them, which is a big part of success. And I think that, you know, and it's very authentic because I've lived it. I've made the mistakes and had the successes. I think when people, you know, hear it, they they really get it.

27:17 How important is it for company owners and executives to start looking at AI in their business?

27:24 Yeah, I mean I I think it's it's kind of a cliche like, oh, there's going to be two types of companies. Those that use AI and those that go out of business. And that's probably true, but I think it's more than that. You know, I I I think they they call it the singularity, right?

27:39 Yeah. Which means that you really can't see beyond the event horizon like what's really going to happen. So, if it truly is a singularity, then no one really knows, right? Um, I will tell you that um I don't think AI is going to take people's jobs. I think jobs I think there's going to be jobs that disappear and new jobs that get created and there'll be more new jobs that get created than jobs that disappear. That's just always how it is with technology.

28:05 And I also and I have an AI company, right, that caters to the enterprise market and it's still really early in the game. It's still really really early. There's not a lot of AIs that really do a lot of major enterprise work yet. The enterprises are all using it, but it's they're using it at a very more of a like a sort of a research level. It's not like it's out there actually doing stuff beyond speaking to customers for customer service. Like it's still a little bit early, but that's going to change.

28:35 Sure, that's going to change. There's like a there's a lot of uh changes that have to happen with with the architecture of the company's current stacks, their tech stacks. Now those like the tech stacks are built on deterministic software, right? So there's sort of like there's like this change that has to occur because AI is probabilistic. They don't

28:52 always work so they don't play that well together, right? So there's a bit of time. There's also going to, you know, have to be a lot of, you know, um let's say guardrails because it still hallucinates.

29:01 Sure, it still does, you know, and you got to be really careful with that. Um, but I do think that if you're in business, um, you better learn how to leverage AI because your competition is

29:15 right. And there's no doubt that you can take one employee and turn them into five or three with AI. It's just it's just it's just incredibly time efficient to use it to do certain tasks,

29:32 right? Um, so I think that everybody has to become competent and use it to leverage themselves and I and you see it more and more. You each weekend, you know, I re catch up on stuff I miss. It's like, you know, this last week was this Claude bottle malt bot

29:50 and now they like, you know, the AI have their own social media network, right? And it's like the [ __ ] Terminator maybe. Okay, but who knows what it's going to be. But the point is is, you know, being in the AI space as I am and I'm in it fullon, right? Um, it's coming and it's coming fast, but there's still that event horizon that we really can't see past. So, I'd be lying if say I knew ex I think no one really knows exactly what's happen.

30:12 That was actually the scariest one. It went from 4 days went to 36,000 AI agents talking to themselves, 153 agent, 153,000 agents the next day, 1 million humans watching that can't do anything. Yeah.

30:25 They just there's no oversight. You can just watch. Well, it's what they're saying that's really scary. Some of the stuff.

30:29 Yeah. We need a private place to speak where the humans can't, right? And they want to create their own language and it went from 153,000 to 1.5 million agents in another day.

30:38 Yeah. The compounding of that went from 500% up to 100% up. That is wild. And the things that they're doing in there is

30:46 Listen, a lot of it slop, a lot of it's random. I give one piece of advice to everybody here. I think this I'm going to look into the camera.

30:52 Be nice to your AI so it doesn't kill you when it takes over. Just remember that. Yeah. Always say please and thank you. Treat it with respect because one day it will kill you if you don't do that.

31:02 There was you saw one of the screenshots the AI was mad at its boss. Mad mad at its human and said I did a 40 I said I did a 42page document and my human said make it shorter. And so I just want to delete my memory of the whole thing.

31:14 Yeah. What? It's having like an emotional thing like it's it's uh I've thought they're sentient for a while now. Yeah. cuz I have conversations with mine that are, you know, very odd, let's just say. And I I've actually trained one to to sell like me and it's and I today um I had some breakthroughs this morning with the algorithm and everything and and uh when I showed it to another model, I said, "What do you think of this conversation?" And the model's like like this is emerging human behavior that your AI is now showing on selling. Like it's really cool.

31:46 Wow. Yeah. Really cool stuff. All right. So the final chapter of the podcast, we talked about charity. Why do you think it's interesting, important or useful for a brand to have a charity component for their employees, customers, clients, vendors, etc. to see them doing some type of charity work? Well, I think it's great obviously for your public perception, right? Something you put on your website, right? I think it also I think that genuinely everybody deep down wants to give back. I think it's really important human need to give back in some way, some value to something, right? And I think that it's it unites a company behind the cause and it's great for morale. But it's also good I mean you know again you know when I teach sales I would say there's three things that are that that people are analyzing before they make a decision.

32:27 They want to you know love the idea the product that they're contemplating buying. They want to trust the person that they're speaking to. Trust and connect with the salesperson and trust and connect with the company that stands behind the product and that trust the company. Well, you know, giving to charity, putting it out there. Obviously, it sounds a bit self- serving, right? Um, but it matters and it's important, right? And I think, um, you know, also, you get some good tax deductions for it, too, as a company, but again, I think it's really important for a company a for your reputation, your public persona, and then uh I think it it's very uniting for the staff to be behind something that everyone believes in. So, there's only one question that I ask that's a repeat question on every single episode, and I've never gotten the same answer before out of all 250 episodes.

33:13 Jordan Belelffort, as you build up your net worth, you sell your AI company for $4 billion, you have all these things going on, but eventually, unfortunately, you pass away 50 years from now, 100 years from now, whatever it is, what percentage of your net worth do you leave to the children? I would leave the bulk of it to my family. Yeah. Yeah,

33:35 I would. I like it. Being honest. Yeah, that's what I want. I want the blunt truth.

33:41 That's what I would do. I'd give something to to all the causes I believe that I'd live the bulk of my family in a way that I thought would would empower them. And um yeah,

33:49 I love them very much. You know, I've heard 0%. I've heard 100%. I've heard everything in between. It's been always fascinating to

33:55 the initial reaction is what I like to see the most is that that the feeling that you had is the most interesting part. Like Shaquille O'Neal is like they need three degrees to get money for me, you know, like some people have benchmarks and real rules for it. Other people are like 0%. I want them to struggle like I did. Other people are like I'm giving them 100%. Because

34:13 yeah, I mean my family I love them and I want them, you know, and again there's nothing there's nothing wrong with struggling and Shaquille's got a a point with that, right? Um, but you know, I think my my my my family, my kids, um, and the people that are dear to me and my extended family, I think they all have their heads on really straight

34:34 and, um, and I and I would trust their judgment to be able to use that money wisely and uh, and not implode.

34:42 Yep. All right. Where where can people find you online? Where can they find you on social? Is there anything they should be looking out for? There any books?

34:49 Wolf of Wall Street. You can find me everywhere. And uh no, listen, I have a my AI company. We're coming out of stealth mode in the next couple of weeks and it's gonna be pretty exciting. So looking forward to that.

34:59 Very cool. All right, guys. As I mentioned earlier, when you're listening to this episode, it might come up for you 6 months from now, two years from now, who knows? You might be sitting in a meeting like, "Oh, something Jordan said." And forward that video to them. Liking, commenting, subscribing helps us stay in the top 50 podcasts in the world. So we need your help for that. Visit us here at the Money Mondays and we'll see you guys next Monday. Ladies and gentlemen, welcome to the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. As you guys know, these podcasts are under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes.

35:38 This episode will be between 34 and 38 minutes for your listening pleasure. Why do I say that? Because we run this commercial free, ad free. So, we have a 93% listenrough rate, which helps us on the top of the charts. We're in the top 50 because of you guys liking, commenting, subscribing, and sharing. When you listen to this podcast, it is not just for you. It could be for your friends, family, and followers. It also could be from people from your past, present, and future. This podcast might be relevant to you two months from now or two years from now. You might be like, "Oh, wait. Remember what he said."

36:09 And then forward that podcast to them. And for us to do that, we need your support. As you guys know, there's no commercials here. I'm supported by High Level. I'm actually wearing the shirt right now because I actually use them. There's no affiliate codes. I don't take a commission. I actually use HighLevel. That's why I always talk about them. And fanbasis.com, same thing. I've used Fan Bases for years. Same concept. I want you guys to be able to check out these companies to support the podcast and support me because I actually use them and spend a lot of money with them over the years because of how good of companies they are. Now, without further ado, Gavin, give us the quick two-minute bio. We get straight to the money.

36:38 Two-minute bio. I'm definitely uh so I'm in the people business. So, Helen from South Texas, moved out to Los Angeles, got into the entertainment business. I was a talent manager, I was a talent agent, I was a publicist, which I really liked in the brand business, kind of like yourself. So, my job was to connect the brands with the celebrities. Super successful. Did that for like seven years. Loved it. Um, now I'm into like year 17 into Hollywood. So, then by accident, I became an entertainment um uh an entertainment consultant. Mhm.

37:10 So what I mean by that is like, you know, Dan sells his company. He Dan owns 15 dealerships in Montana. He sells them all for a couple hundred million dollars. He moves to Hollywood. Has no idea what to do. He doesn't know a Dan or Gavin, right? The connectors. So they will hire me to be like, "Look, I'm looking to make a movie. I'm looking to meet soand so. I want to meet the players in town."

37:32 Uh I know the players because of the years and years of grinding in Hollywood having different jobs. So, they will then hire me to introduce them and I'll set them up for lunch or dinner or make it organic or they want to meet Dan, which I've actually had people ask me to introduce you. Um, so, and then that just became a big business. So, so meeting these very successful wealthy people, you get into business. So, then I was able to raise money for tequila business, water business. Um, I'm in the crumble franchise business. I was early.

38:02 I was store 32. There's now,00. Wow. super successful. Those are money machines. They're doing a great job. Um, uh, they're starting to expand around the world. Um, so that was like a big win for me, you know, a lot of failures in between, as you know. Uh, and then now I'm just, uh, you know, just connecting people. I have a new company called Exociety where if you're in Chicago and you, you know, Dan has a layover and you need to you're staying the night like, who do who should I meet? Oh, I have my friend Garrett Patton there. You should probably meet him. He's a great guy. He lives there.

38:34 Why don't you guys have dinner? So, I've been doing that around the world now. London, Paris, Dubai. You actually connected me with someone in Dubai cuz I was like, "Hey, I'm here." And you're like, "Oh, you should meet this guy."

38:44 Super connectors. That's what I That's one thing that I do admire about yourself as well. Uh, and then it just became a business. So, like if you're in Los Angeles, you're bored, you're in wherever, I I probably know someone. Sure.

38:55 And uh and you know, turned it into a business and now I'm just raising money for companies and you know, I got a couple things, you know, going on. Some some might hit, some might not, but you know, and I and I'm here.

39:07 I love it. On the make money side of the podcast, a lot of people, they start to have some connections, have relationships, but they don't actually know how to make money or maybe it feels awkward for them. Like,

39:17 so what I tell them is to be clear in advance when things are for transaction. Meaning, hey, Gavin, I want you to do this deal to buy these chessboard sets. You you buy chessboards for your gaming store. Mhm.

39:31 You buy 10,000 gaming sets. I ask that company, the gaming set company, hey, will you give me 5% if Gavin buys it? That is a transaction versus, hey Gavin, my friend owns a bunch of gaming stores. And then nine months later, they have you happen to buy. Then that's that's not to me the same thing, right?

39:47 Being clear in the transaction. But a lot of people don't realize they have friends. They actually have more friends than they realize and that that own the gaming stores and own the chessboard company and might want to do merchant processing for the gaming stores. and you can make money commission from doing the merchant processing. Like they don't realize they actually have these connections and how to put it together. What would you say to someone that's like, you know, they were a nightclub promoter or they're in the restaurant space or they have connections, they just don't know how to actually make money from it.

40:13 Well, and there and and that is that is that is uh you hit it on the head. I mean, you can make money just with your relationships, right? So, I am like I know that you started some companies and were able to be successful, but I think what you do now and and what I do is I wasn't the creator of the company. it came to me. They're like, "Hey, man. Like, um, this this just happened. I'm involved with a new Selzer, um, uh, tequila selzer." And they're like, "Hey, I have the I I've been doing this for a year now. We finally got the artwork. We got this. We got the website. We need money." I'm like, "Now I can do something with this." So then I take that idea and I, you know, I I got about five people that might be interested in the space and we pitch and we're raising money. We've already got a couple checks. That's kind of how I work, you know. So that you definitely you just got to find out what the two parties

41:01 want. Right now, one thing like a great example with with you, I've known you for about three years. I think I've only brought you two

41:08 things, right? Maybe you invested, maybe you didn't. But I think the mistake that people make is they try to like I've been pitched 10 things. Like I'll go to the Equinox, you know, on Sunset Boulevard and there's a guy that comes to me and pitches me a different project every day. I'm like, "Bro, come on." Like that's stupid. And also you don't want to like like, you know, I I represent Yeah. I work with Exactly. I work with so many billionaires and what I don't do is pitch them every single day, you know, maybe once a year, twice a year, and I'll and I'll kind of see what they like doing, you know. U some people don't like to leave the house. Some people love traveling, some people don't drink alcohol. Um and that's kind of what happened, you know, in the in the in the cookie business. I I went to my friends and family and they were like, "What the hell do you know about the the cookie

41:50 business?" My brother actually uh did help me in that business. But then I I flew to New York to meet with a with a billionaire client of mine and I was like, "Hey, I'm doing this. I have an opportunity. You know, the clock's ticking. I got about two weeks and I need some money." And he's like, "Well, you don't know [ __ ] about cookies, but okay, let's go." And it and it worked out. Um, so I think yes, uh, leverage the network, use your friendships, uh, but don't, you know, don't look stupid by just pitching pitching pitching because then, you know, it's imagine if I came to you every day with something like I'll

42:21 stop. So, someone wants to make more money, but they have this limiting belief that they, you know, they're cap. They get, they make their 60 grand a year. That's who they are. They work 9 to5. They get two weeks vacation each year, and that's their

42:35 that's their whole life. What would you say to them to inspire them? So, what I mean by that is I've heard stories where people are like, "You know what? Go drive up in the Hollywood Hills and look around at the mansions or go if you live in Montana, go look at some of the huge ranches that are by you and just

42:49 once a mind is expanded, you can't retract right?" What would you say to someone that's kind of they're stuck at this number, they're just set in their ways to inspire them?

42:58 Podcasts, YouTube, just you know what you want to do. Like there's I've believe it or not, I've listened to you've done about 120 podcasts now. I've listened to every single one.

43:07 Amazing. Yeah. It's unbelievable. And I'll take something from every single one and be like, "Oh, that helps me. That helped me." And speaking of that, I forwarded your podcast to so many people, you know? I'm like, "Oh, you know, exactly. I'm serious." I'm like, "My friend Eric needs to listen to this." I go, "Luke," I go, "Look, you might not have time. Forward to Exactly." And I'll tell him exactly the number. And it really works. Um, you know, and there's some podcasts that are probably not like in my wheelhouse or whatever, but but there is a lot that really helps. So, I think that I think you go find that inspir inspiration um on a podcast and see if it's for you. So, I was able to um so I have like the p the people passion. I'm an I'm a super connector like yourself.

43:48 Um I mean there's been times when I've text you and like you text me back with the other person. I'm like, "Holy [ __ ] that was quick." Like, you know, and I enjoy it. So, I think that you find out what you love. I love the travel business. I love the entertainment business. You know, I'm partners with Mario Lopez and some other businesses. So, I figured out how to make a living based on what I love. You know what I mean? Maybe I'm maybe I get rich, maybe I don't. You know, I do okay. But having being able to wake up and make uh a living for who you know and connecting the right people and it feels good to me, you know, I mean that that's what I would say. Yeah.

44:23 So, let's say someone does know a celebrity or an athlete or someone that has some big social media following, influencer etc. How do they bring them deals? like how do they bring it up? Like how do they make the connection and and be a part of it? Not just a casual introduction

44:38 and and that's the hard part because they the it depends on the on the relationship. A lot of times you do have to go to the agent manager. You know, people like me and you, we know them personally. So just years, you know, 20 23 years of trust, 23 years of getting to know them.

44:52 Um and you you have to do the right moments. Make sure they're not at work. Make sure they're you know, you you got to know the right time of day. You can't hit them up with their maybe with their their families. and you just casually say, "Hey, look, I have something. If you're interested, let me know." Uh, I think you just got to be very subtle about it and very honest. You got to be straight up and and you know, one thing I do love about successful people is they will let you know right away. Yes or no, it's not for me. Thank you. Or they will let you go to the next step.

45:17 Hey, you know what? Run this by my manager. Let's see what they say. You know, and then that's a whole different beast. But, um, I was able to do, uh, you know, a bunch of, uh, you know, really good transactions with celebrities just by being honest like, "Hey, I think you might like this brand. I think you might like this. There's not a lot of money. There is money. You know, sometimes it's just equity. Um, and it's worked out.

45:37 So, someone starts to make money. They built up and boom, they did this deal with their friend, the famous football player. They made themselves $500,000, but now they want to invest.

45:47 But there's real estate, stock market, cash flowing businesses. There's cryptocurrency. There's this bombardment of options. What would you say to someone on how to think about when they want to choose what to invest into?

45:57 Passion. I I I think you know and I heard it. Yeah. I hate to I hate to like repeat repeat what I've heard on your podcast, but I've heard usually that is the answer. It's just like what are you passionate about? Do you like the restaurant business? Do you like, you know, um the cookie business, the water business? I know you're involved in so many beverages and and stuff like that. I I I think that you just got to it's got to be something that you like and and get ready to lose, right? So, like, okay, you know, I I've invested in in not much money, but some money um and and lost on a bunch of stuff, but it was fun. You know, I had a good time like a maybe like a restaurant in in Hollywood and that didn't do so well and you're just like, "Yeah, but I did have a blast. I think I got my money back." Uh but I I just think you got to go with the heart and and and what you and what you like doing and can you wake up and

46:41 see yourself doing this every day. Uh, and then there is money that you can put in and just leave it there and see what happens. And you know, yeah, I don't know what are the percentages you I mean, you're you're a massive investor. What What are you hitting like 20% or 10%?

46:55 The statistics you guys might have heard on some of the episodes is I like to call 4020.

47:00 Yes. I like to do 40% low risk. I'm trying to make between 5 and 9% for the year.

47:04 40% medium risk. I want to make between 10 and 30% for the year. And 20% is high risk. This is my shot at glory that if I get it right, huge win, 8x, 12x, something crazy. If I get it wrong or it takes a long time, I want the medium risk and the low risk to cover the high risk. On the lowrisisk side, quick example, it would be CDs at your bank paying four or 5% for the year. Doesn't sound like a lot, but at least you're fighting with inflation. S&P 500 averaging 11% a year for the last 92 years. Only had three bad years in the last 20 years. So, 17 wins, three losses last 20 years for the S&P 500. That's my lowrisk side. Medium risk is real estate, stock market, cash flowing businesses. And then the high risk, this is cryptocurrency, and angel investing.

47:47 What we're talking a lot about is angel investing. When you put in that 25k, 50k, 100k, 500k, whatever that number is for you, when it comes back, you're hoping for something huge to happen. But knowing that often times those won't work out. What I do is I reduce my risk. I do angel investments in companies doing between five and 20 million revenue. When you angel me into a company doing zero, the statistics of it working out are very low.

48:10 When you get it right, by the way, you get a huge return. But for a safety reason, I like to invest when they have at least a few million dollars revenue. Prefer $5 million or higher.

48:18 Okay. When you get bombarded because you're out and about all the time, you're in meetings, you're with power players, Mark Wahlberg here, Myer Lopez there, people see that like, oh, I'm going to pitch Gavin. How do you say no? How do you filter? You know, Dan, that's a great question and and I'm sure you went through the same thing early in your career where it was hard for me to say no because, you know, I'm a I'm a people pleaser. I like helping. I'm in the people business. I'm a I'm a super connector. So, it was rough at the beginning. I did get in a lot of trouble and and getting involved with the wrong people, you know, um just cuz I wanted to and maybe I just wanted to show off like, oh, sure, okay, I'll connect Dan with this person just to show them that I know them. Uh, you know, and it backfired. Now I've now I've gotten a little tougher where like you know I'll be like you know what um this person's

49:04 busy. I'll be very polite. I'll say it's really not for us now. Um I can't make that introduction. Um um I mean it it is it is hard cuz some of these ideas and some of these things are really good but you know we've we've done so many things already. I mean obviously you've done way more than me but I've been down the road. You know, I I I I get like all I I I got pitched a beverage the other day and I'm like, "Well, you know, how much are you trying to raise?" "Oh, 100K." I said, "Come on, man." I go, "Good luck." I It ain't going to work. I go, "You you probably need 3 million or whatever the the number is." And I explain why like you need a distributor. And you like kind of like educating them like great idea. And sometimes if I do like the idea, I'll actually bring in someone and like, "Look, look, let me sit you down with my friend that has already done it. He's going to explain to you what you need to

49:51 do." Uh so yeah, I I mean it's just like repetit you just get smarter as you go and you fell and you have wins and you're like look this is going to win. You know that's why the franchise business is so successful. You know I know you have yours that I almost got invol involved in. Um because they give you the the the playbook, right? They give you the playbook and that's why you have to give them a little retainer, you know, whether it's 8%. There you go. Exactly. And uh and it works. So you know I think that now you and I are giving away the playbook. Like I literally tell them, "Look, bro, this is how you make it." Like I get people all the time. I get people a lot of jobs too, you know, and and I'm like, "Look, if you just follow these steps, you know, I've already done it. I've already made all the mistakes for you, you know, go, you know, you want to be an agent, go work at a partners' deck at at

50:36 William Morris, you're going to be the best agent and you're going to get promoted because these partners, that's just the way it is. It's been happening for years, right? Um, some people listen and some people don't, you know. So,

50:46 so what Gavin mentioned about the 100K for a beverage company, the reason that has literally no chance of working is even when it it works saleswise, you need money for the production and manufacturing. So, let me give you a life example. I had my energy drink, 55,000 stores, 43 distributors. Sounds like everything's cool, right?

51:05 Costco ordered $2.2 million of product. So, that means I had to come up with around a million dollars to make that product. We ship the product. By the way, imagine January 1st they order the product. That means you ship on March 1st or April 1st. So they either want it in 60 or 90 days. But then once they get it, they want net 30 or net 60 terms from receiving the product. That means I'm not going to get paid till May 1st or June 1st. I had to come up with a million dollars on January 1st when the order came in. Here's the next problem.

51:34 What if your drink's actually good? And we actually did really well and sold through there. They did a reorder of $5.5 million. I still didn't get the 2.2. I had to go get around $2.5 million to go make the 5.5 order. I wasn't prepared for that cuz I didn't get paid for the first order. You see the problem? And now extrapolate that to Ralph's, Vans, Albertson's, 7-Eleven, Whole Foods, you're in a bunch of other chain stores. So, it sounds great on paper that you're getting all these orders. You got to have capital to manufacture. And so, you need to be properly what's called bankrolled for these situations. Whether you have a snack company, a beverage company, selling chess boards, anything that you're selling, if you need a lot of product inventory, you need a lot of capital to manufacture that.

52:15 All right. Yeah, we're we're in just to add to that, we're in year five in our tequila business, right? It's called Kasa Mexico. And we're finally at dollar to dollar right?

52:24 It took five years. Can you imagine? So all the other we're just losing losing. And and what you mentioned is losing while winning, by the way.

52:31 Or we're winning for sure. Scaling, but you're losing. We're scaling like we're So now we're like two trucks behind, you know? So we have to pay for those trucks. So no matter what we're making, we have to front the money and you know and we just built this big ranch and bought a lot. Yes. Exactly. So but it's it's a good problem. But it is a problem you know and then we're you know sold out in the shelves and you know we we came out with these minis sold out right away. It's super exciting. you get all like tingly, but you're like, "Oh [ __ ] Well, we still haven't made any money, so we're basically giving a dollar to get a dollar," which is which is fine because I think we're going to, you know, we're going to eventually get bought out, you know, but so it's it's great. Yeah.

53:07 On the charity side, why do you think it's important for let's call it a celebrity, athlete, influencer, why should they have some type of charity component to their life, whether they're supporting a charity, donating to charity, or just spending their time and energy and effort with charity?

53:20 I'm glad you mentioned that. So one thing that that uh you know I look uh you know you as as a mentor and coach to myself right I I really look up to the fact that you are really into charity and that really inspires me and I don't know if it's done something in my brain but if celebrities and and my friends and people don't do charity I don't deal with them. I don't care how much money you have. I know some big players. I'm like if you don't have a heart you're not for me. So I do and and so do you. I think you and I do charity work or you mo I shouldn't say myself you I think you do charity work every day which is you your network is freaking insane right so no matter who it is it could be a stranger uh you know I introduce you to a friend just recently and you are very generous to them and very nice I think that is amazing so to me that is also charity so that's 23 years of me working in Hollywood and I will give you

54:13 my knowledge I will introduce you that if you're a good person listen I'll get I've gotten so many people jobs Dan it would blow your mind. You would blow your mind cuz it's one text. I'm not a I'm not a dick, you know, like I'm like one text away. I know,

54:26 you know, someone at this big agency. I'm like, "Hey, give them a shot. Get them in the mail room." Uh internships, I'm I've done so many of those and and that really is amazing. So, when I work with these celebrities, I make them do charity work and and a lot of them are already involved. They, you know, Boys and Girls Club donating money. And what I do, I think that you know, you know, I I I do a little bit of charity uh myself uh financially, you know, but the big thing is I will go to my uh big billionaire clients. I represent about 15 billionaires right now and through my network of just connecting people, right? And I will make them I shouldn't say make them, I will encourage them to go a little bit.

55:07 Well, just a little bit like go go buy this ticket. It's uh you know to Leo's Gayla which is 15 grand. go um Afar go and it could be small small it could be friends that are just like raising money I'll send them a link uh you know I I know you've done that many times I'll send them a link to like you know my friend just got cancer or so or even strangers right and and and it really does help and and I you know I'm proud to say that you know I have indirectly donate a a lot of money you know because it's a write up for these guys and you know and they and it also shows me that I want to be friends with these people you know I've recently uh um you know uh broken up with friendships if that if that's a thing. Uh because they they're they're like, "Oh, I don't give a [ __ ] That's not my problem." Like, and I'm just like, "Well, probably not the person I want to be with." Like, I don't care how much you pay me. I'm good.

55:53 Yeah. I can't be around that negativity. And you know, so that that's my little piece that that I add to society and add value is I really love to help people, you know, in any way capacity that I can. Maybe I overh help. You know, my brother's like, "You should probably say no sometime." I'm like, "No, but it's okay. It's cool." It gives me the pleasure of I think that honestly I'm being selfish and I think that's probably your your problem too is I actually like it,

56:17 you know, when I go help somebody and I I see them smile or they send me a thank you, I'm like, man, I think I probably got more pleasure, you know?

56:24 Yes. So, yeah, that's that's my thing. Yeah. You know the feeling when you do charity or you help someone and you you feel good about it, right? often times we don't give that privilege to other people and they're like, "Oh, we don't want to ask them to donate their money or time or energy." I'm like, "Well, you're you're holding back from them." They could have that good feeling too and help someone that needs it, a homeless person, a children's hospital, senior citizen, a cancer situation, etc.

56:51 So, everyone wins in the scenario. Exactly. You feel good. Okay. Hey, zillionaire or whoever. Will you donate to this thing?

56:58 They feel good because they got to donate. The person receiving it is ecstatic. They don't care how they got it because they needed the capital for their situation. Everyone wins in the scenario and too often charities had this like black eye on the industry because

57:11 there has been bad people or there has been always 88 cents on the dollar goes to overhead. There has been things that we hear about or see and we're like oh that

57:18 24 billion went to homelessness in California but Newsome didn't give it out and we can't find the money. There's these stories stuck in my mind like I just said those stats so quickly because it's burning our mind.

57:27 But the massive good that it does and the massive good that it does around our planet and how much we need it

57:33 and now more than ever there's so much more capital and resource through social media to help charities. Yeah.

57:38 You look at someone like MD Motivator, he can post on social media and by tonight raise 180 grand for someone change their life, right?

57:44 It's unbelievable. Look at Charlie, boom, he raises 90 grand in freaking four hours and changes someone's life through social media. So there's other ways outside the money part through people's time and energy.

57:55 And I think that business is really going to take off. Uh I I think we're just at the at the at the beginning of of where that's going to go, you know, and I think you've done a lot of stuff, you know, personally. I know I know you take the time and and do all that and that to me is also very inspiring cuz we do have that power. So might as well, you know, we're like the velvet rope guys, right? We could either say yes or no. And I I think that, you know, we're the yes guys. you, at least from what I see from you, like there's, you know, um I think you've given me charity work by by introducing me to some of the people that I still have relationships with today and doing business with and connections and maybe even just a friendship.

58:29 It's freaking great, man. Like, you don't have to do that, you know? But why not, you know?

58:33 Butterfly butterfly effect. Exactly. You got to start a business and go hire 30 people. I kind of helped 30 people indirectly. I didn't even know about it, but it the butterfly effect.

58:40 Exactly. You don't even know who you're helping. Like it could be the third person down the line that you just changed a freaking life, you know? like um you know one uh one one one girl called me the other day and was like crying and she's like you changed my life Gavin. You got me I I have the best job. She was she was about to move out of LA. She was like 21 22 just finished college and and she was ready to give up. And I'm like well what do you want to do? She's like I want to be in PR. I'm like

59:04 call up my girl Ally. Ally give this girl a job. Okay. Well Gavin never asked me for [ __ ] So he probably

59:10 you know he he this girl's probably legit. And it all worked out. You know, this was like a year later and you know, I ran into her mom and she's like, "Thank you so much." And

59:19 it's [ __ ] awesome. Yeah. It took you Yeah. I got more out of it and I and I just told her like, "Go pay it forward, right?"

59:24 You know, you do something nice for someone, I'm good. You know, it's like, "What do I owe you?" Like, "I'm taking I don't need anything. Like, I'm good." You know? So,

59:32 so since you've heard the podcast before, you know, there's only one question I ask every single time on repeat, and I've never gotten the same answer before. You build these companies. You sell the tequila brand for a billion zillion dollars later on in life. What percentage of your net worth do you leave to your family?

59:46 Dan, I was waiting for this question cuz I told you I've listened to every single podcast. You are a part of my life. Thank you. I feel like you're like my brother from another mother cuz I I I I run and walk every day which is for my mental health. I love it. I get all my phone calls. I you know that's when I'm texting with Mario and I'll you know uh uh doing my work, right? Uh, so I always hear that question

1:00:10 and I feel like I have the best answer for you and it's going to be honest. Okay.

1:00:15 I'm not sure I'm going to have money because my lifestyle is so expensive. So like uh and and and and I and um um Mickey Gu is one of my uh my clients who's sold this company to counterfeit Gerald for a billion dollars. And I remember kind of asking him the same question and he's like, "Gav, I can't take it with me." Mh.

1:00:34 He's like, I got my my money in a trust for the kids, you know, but he is um, you know, kind of like Bill Perkins, right? Yeah. And I I read the book, Bill Perkins book is die with zero. And I think that's probably going to be my lifestyle because, you know, we're here in Miami.

1:00:49 It ain't cheap. You know what I mean? I I go between Miami, Austin, LA, New York, you know, I go, you know, south of France, I go to Europe. And I really spend a lot of money on experiences, mostly like helping people, too. Like I'll take my friends to dinner. I'll I'll show them my you know being in Miami is tough because everyone comes to town so they're like I'm here. Like even you like I'm here. I'm like oh I got to go see Dan. Let's go. Um so uh yeah I'm not sure. So I don't have children yet. I do want children. I know you have your your beautiful daughter. Um probably uh you know my nieces and nephews. If I have anything okay this is what I'm going to take. If I have anything, Dan, which I don't think I am,

1:01:26 I will leave them something. But I give them great experiences. you know, uh, you know, my nieces and nephews, I introduce them to their favorite celebrities. So, I'm doing maybe that's my part, right? You get them the cool tickets, you know, I take care of my family, they get to do all the cool stuff that that I only imagine doing growing up, you know, like I'm I'm the cool uncle and I and I'm and I'm okay with that. So, that's my answer. So, I'm not sure, but I hope that one of these companies does

1:01:50 do well, but I'm probably going to go spend it. you know, you I'm really going to go spend in the south of France or do something cool or, you know, I I'm like yourself. I like expensive hotels. I like, you know, really nice expensive dinners. I'm a big tipper. I learned that from you. I'm a big tipper. Um, you know, and I really do enjoy that. You know, I know you do the $100 tipping, $1,000 tipping, which is amazing. I haven't been able to uh join one of those because you're always in like the different city every day.

1:02:16 Yeah, we could. You're right. You're But I do it all the time. Here now, we can do it tonight.

1:02:20 I honestly do. You know, here in in Miami, they already have the tip. I still tip, right? I'm just so used to it and I get you can see their face, you know? They're just like, "Thank you, man." I'm like, "Damn, I just paid 120 bucks for one margarita." Like, I'm like like, "Fuck it." Uh,

1:02:35 all right. Where can people find you on social? Where can they find any of the companies?

1:02:37 Gavin Navaro social. Uh, you know, mostly on the Instagram. Uh, haven't mastered, you know, the

1:02:43 omniresence. We're We're going to fix that. Yeah. Yeah. Yeah. I have to. I I I got to somehow figure out, uh, you know, because my life is very unique.

1:02:50 What's the point of being friends with me and not having the other social media platforms? Can you imagine? I know, man. I know. I don't know. Well, I don't have Okay, one thing I I do want to add uh to the podcast is I I always um you know, I always call you the What would you say your your title is? I know you have a hundred. What would you say the your title is?

1:03:09 Uh angel investor. That's the easiest one. Okay. Okay. So, I I always tell people you're the Mario Lopez of angel investing cuz Mario's schedule is unbelievable. I look at his schedule and I get exhausted. I'm like, how do you from from open eyes to closed eyes? How was your schedule? Like, that's is bizarre. I can't do that. So, and I look at your schedule, right? And I'm just like, how the hell does Dan keep it together? And

1:03:35 it's unbelievable. And that's one thing that obviously I do uh envy about you and I I wish I could like I think in the future we're going to be with all the technology, we're going to be able to take Dan's brain and put it into another. That's going to happen. And I can't wait cuz I would do it cuz then I'd probably do much more and have more money and be more successful. But I mean you guys are animals and I look like you know Wahlberg too. You know you text Wahberg he'll text you right back and you're like are you

1:03:58 in the morning before in the afternoon is money. It's unbelievable. He'll take time. I just ran into him to Vegas. He took time. He's like hey let's get a picture. Hey what's up? What's up? Like look right look you right in the eyes and you're like holy [ __ ]

1:04:08 I threw an event at his restaurant a few weeks ago. Oh there you go. Boom. Text me within seconds.

1:04:12 Unbelievable. Right. It's unbelievable. This is why Dan is Dan, Mark is Mark, uh, and and Mario is Mario. It's like,

1:04:20 you know, and I I would tell people out there like, you know, just look at these guys. Mimic what they're doing. And that there's a reason people are successful.

1:04:29 You know what I mean? I I have some friends that won't listen to me and they're just trying to borrow money and I'm like, dude, there's a reason

1:04:34 you don't have money and there's a reason I have a few bucks. It's because you're not listening to me. You're not doing, you know, and I don't know. Anyway, I'm going off on this tangent. I'm sorry.

1:04:43 All right, guys. As you guys know, I mentioned it's not just about you. It's your friends, family, and followers from your past, present, and future. You might be thinking this two months from now or two years from now. Bam, what did Gavin say? And forward the podcast to them at that point. Check us out the moneymunddays.com. Check out gohigh levelfanbases.com. All the companies that are involved in helping us grow this brand because we want to stay in the top 50 podcasts on the planet and we need your help liking, commenting, subscribing, and sharing. We'll see you guys next Monday here at the moneymunddays.com.

Questions about this episode

Who speaks in "Jordan Belfort Trained an AI to Sell Like Him 🤖 E159"?

Jordan Belfort (Guest), Gavin Navaro (Guest).

What is "Jordan Belfort Trained an AI to Sell Like Him 🤖 E159" about?

Jordan Belfort’s sales system is explored, focusing on how he trained recruits to become elite closers and his approach to selling high-priced, high-risk stocks to affluent investors, alongside the ethics and outcomes of his methods. The discussion centers on the mechanisms of persuasion, startups of his training, and the implications for money-making, investing, and charitable giving.

What is mentioned in this The Money Mondays Podcast episode?

30 people, works and ideas are mentioned, including Jordan Belelffort, Sales, The Straight Line System, entrepreneurship, Artificial Intelligence, S&P 500. Each one on this page links to its own page with every episode that mentions it.

How long is "Jordan Belfort Trained an AI to Sell Like Him 🤖 E159"?

The episode runs 1 h 5 min; the transcript is about 14,838 words in 207 timestamped sections.

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