Philanthropy in Public: Why Posting Your Charity Work Matters More Than You Think 🎗️ E149

What this episode is about

The discussion emphasizes the importance of philanthropy, particularly through personal involvement in charitable activities, like the annual toy drive organized by Trina's Kids Foundation. It highlights the emotional and moral benefits of giving, the diverse causes that people can support, and addresses misconceptions about the financial aspects of charity work.

Key takeaways

• Philanthropy: The side hustle with infinite returns - empower, connect, and inspire beyond wallet size.
• World's largest toy drive: It's not just toys; it's catalysts for community cohesion and future advocates.
• Skepticism in charity spending isn’t baseless; yet personal oversight can ensure your dollar’s destiny.
• From dollars to deeds: Charity isn't just fiscal, it's volunteering and leveraging social media clout.
• Want loyalty and culture? Mix charity into your business model - it pays emotional dividends!

What is discussed, and when

1. 0:00 – 5:00: Money Mondays, World's Largest Toy Drive, Thanksgiving food drive, Trina's Kids Foundation
2. 5:00 – 10:00: Sean Caligie, Açaí bowl, Butterfly effect, Justin Sloan
3. 10:00 – 15:00: Butterfly effect, Stella Jets, $1,000 tipping club, Jimmy Rex
4. 15:00 – 20:00: Butterfly effect, Two years too long, $1,000 tipping club, Jimmy Rex
5. 20:00 – 25:00: Big Night Live, Randy Greenstein, Andrew Cordell, Card Vault
6. 25:00 – 30:00: American Dream Mall, Card Vault, $1,000 tipping club, Big Night Live
7. 30:00 – 35:00: American Dream Mall, Butterfly effect, Gas South Convention Center, Jimmy Rex
8. 35:00 – 39:59: Money Mondays, American Dream Mall, Model Citizen Fund, Motor Enclave

Notable quotes from "Philanthropy in Public: Why Posting Your Charity Work Matters More Than You Think 🎗️ E149"

• Charity. I want to focus on philanthropy because right now I'm in the midst of hosting the 12th annual world's largest toy drive. Trina's Kids Foundation was started 12 years…

  about World's Largest Toy Drive · at 0:15

• The butterfly effect of that is staggering and we're going to get into it. Okay, so the world's largest toy drive. The first city was two days ago in Dallas, Texas. 10 cities over a.

  about Butterfly effect · at 5:05

• Whether it's for homeless, creating backpacks for the homeless, which is my model citizen fund charity, or it's for the toy drive, which many of them have done, the donations to the toy drives.

  about Model Citizen Fund · at 6:53

• During the shutdown in 2020, a guy named Jimmy Rex out of Salt Lake City created what's called the $100 tipping club.

  about Jimmy Rex · at 14:37

• About a cause helps. And that is the butterfly effect. One last example. I did something called two years too long.

  about Two years too long · at 15:53

• Now we're approaching December 9th, which is tomorrow, here in Tampa, Florida. We took over the Motor Enclave.

  about Motor Enclave · at 18:24

• On the 15th, the same night at the Manlay Bay, there's a store called Card Vault that Tom Brady co-owns. Tom Brady is opening his store that night. His partners are Randy Greenstein and Chris and that whole crew from Card Vault.

  about Card Vault · at 23:38

• Having people bring toys for the toy drive which is taking place at the American Dream Mall December 21st. So, Sunday, December 21st, American Dream Mall, which is a amazing…

  about American Dream Mall · at 26:20

Who and what is mentioned in this episode?

People

• Jimmy Rex — Person · 4 mentions · first at 14:39
• Vince Richie — Person · 2 mentions · first at 2:57
  Year to supply these toys, flights, hotels warehouses venues shipping etc. So, myself and the co-founder Vince Richie. We've just been super passionate about the charity side.…
• Sean Caligie — Person · 2 mentions · first at 5:26
  So Dallas, we went there and I have a semitr donated from a guy named Shan Caligie.
• Randy Greenstein — Person · 2 mentions · first at 23:49
  Vault that Tom Brady co-owns. Tom Brady is opening his store that night. His partners are Randy Greenstein and Chris and that whole crew from Card Vault.
• Justin Sloan — Person · 1 mention · first at 9:52
  The video I posted was about the 11 locations in Dallas, Texas, and Iowa that are owned by the franchisee Justin Sloan. So that's the video I posted. and he decided to set up a…
• Twista — Person · 1 mention · first at 10:22
  Brought in Charlie Sheen, a singer named Mario, a rapper named Twista, different celebrities, influencers to raise money a few days prior to the actual toy drive. So, she threw…
• Max Willlet — Person · 1 mention · first at 18:42
  I like to get partners or what I call a brand ambassador in each city. So, Max Willlet is the brand ambassador.
• Justin Cab — Person · 1 mention · first at 19:27
  Cabinet companies in town, businesses, restaurant chains, etc. We have them, Justin Cab, he's got a big company out here. They're showing up tomorrow with toys from their…
• Andrew Cordell — Person · 1 mention · first at 21:44
  You see what I did again? I'm combining brands. The co-founders, Andrew Cordell and Eddie Wilson, co-founders of Aspire Tour. Eddie Wilson already has a charity that he's been doing for years that he travels around the world called Impact.
• Eddie Wilson — Person · 1 mention · first at 21:47
  You see what I did again? I'm combining brands. The co-founders, Andrew Cordell and Eddie Wilson, co-founders of Aspire Tour. Eddie Wilson already has a charity that he's been…
• Nehemiah Davis — Person · 1 mention · first at 22:21
  Already have 2,000 children that are gonna get receiving these toys through a guy named Nehemiah Davis or Neo is his nickname. Same way that we did in Dallas, over 1,000…
• Nikki Gathright — Person · 1 mention · first at 22:46
  Angeles. We partnered with a TV show called Reality Games, which is a live stream through Nikki Gathright. Again, see what I did? An influencer agency that Nikki Gathight owns…
• Mayor of Miami — Person · 1 mention · first at 29:04
  And by the way, most of the NBA team, most of the Miami Heat showed up last year. The mayor of Miami showed up. They're getting to go onto the court. These children are going…
• Bam Adebayo — Person · 1 mention
• Mario (singer) — Person · 1 mention
• Nick Friedman — Person · 1 mention
• Tia — Person · 1 mention

Companies & orgs

• Everbowl — Company · 6 mentions
• Money Mondays — Company · 5 mentions · first at 0:03
  Ladies and gentlemen, welcome to a special edition of the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity.
• Trina's Kids Foundation — Company · 3 mentions · first at 0:24
  Because right now I'm in the midst of hosting the 12th annual world's largest toy drive. Trina's Kids Foundation was started 12 years ago and at first there was just eight volunteers on the floor wrapping up toys for children.
• Model Citizen Fund — Company · 3 mentions · first at 6:57
• Card Vault — Company · 3 mentions · first at 23:41
• Big Night Live — Company · 3 mentions · first at 24:10
  Also owns over 20 restaurants and nightclubs in Boston. So, he gave us what's called Big Night Live in Boston.
• World Tech Toys — Company · 2 mentions · first at 8:07
  So we start off in Dallas, Texas. We have 24 semi-truckss, 5,000 toys per semitr from a company called World Tech Toys. Why does that matter? You want to get reliable partners. And so World Tech Toys, they do over $200 million in toys.
• Stella Jets — Company · 2 mentions · first at 10:03
  Feed these thousand children and family members. During the toy drive in Dallas, Texas, a company called Stella Jets, a lady named Tia who's always helped us.
• triniskids.org — Company · 2 mentions · first at 10:53
  Donators and wealthy people in Dallas, Texas to show up, raise money for triniskids.org, Trinis Kids Foundation. You see what I'm doing? Everything in my life is being tied in together. There are good partners and good friends that are now.
• Mandalay Bay — Company · 2 mentions
• Impact Others — Company · 1 mention · first at 21:53
  Tour. Eddie Wilson already has a charity that he's been doing for years that he travels around the world called Impact Others. And so Eddie's excited to do it because he loves…
• Richardson High School — Company · 1 mention · first at 22:30
  Dallas, over 1,000 children showed up and over 2,000 kids receive those toys from Richardson High School. In Atlanta, Neo is going to have those 2,000 kids receive this…
• Reality Games — Company · 1 mention · first at 22:44
  Go on the 13th to Be Stadium in Los Angeles. We partnered with a TV show called Reality Games, which is a live stream through Nikki Gathright. Again, see what I did? An…
• Cards and Coffee — Company · 1 mention · first at 27:02
  Card store there and so they're going to be lining up right in front of his Card Vault store. My stores are called Cards and Coffee. So, Tom Brady has Card Vault. I have what's…
• Whatnot — Company · 1 mention · first at 27:29
  Calabasas or you can go online. We sell live online on eBay, on Instagram, on whatnot, etc., and on Tik Tok, and that's called the Coffee Breakers. So, if you ever want to buy cards online live, go to the Coffee Breakers.
• Coffee Breakers — Company · 1 mention · first at 27:33
  Live online on eBay, on Instagram, on whatnot, etc., and on Tik Tok, and that's called the Coffee Breakers. So, if you ever want to buy cards online live, go to the Coffee Breakers.
• largesttoydrive.com — Company · 1 mention · first at 31:45
• College Hunks Hauling Junk and Moving — Company · 1 mention
• Encore Boston Harbor — Company · 1 mention
• GoHighLevel Summit — Company · 1 mention
• modelcitizenfund.com — Company · 1 mention

Concepts & topics

• Butterfly effect — Concept · 7 mentions · first at 5:05
• World's Largest Toy Drive — Concept · 6 mentions · first at 0:20
• $1,000 tipping club — Concept · 3 mentions · first at 14:42
  During the shutdown in 2020, a guy named Jimmy Rex out of Salt Lake City created what's called the $100 tipping club.
• Two years too long — Concept · 3 mentions · first at 15:58
• Thanksgiving food drive — Concept · 2 mentions · first at 4:27
  Execution of it so that you could host a toy drive in your own city. You could host a Thanksgiving food drive yourself.
• Açaí bowl — Concept · 1 mention · first at 8:59
  Venue catering sponsors, for example, in Dallas, Texas, we had Everb. Ever Bowl is the acai bowl chain that I'm a part of. I actually just posted a video on my social media…
• Shutdown in 2020 — Concept · 1 mention · first at 14:37
  During the shutdown in 2020, a guy named Jimmy Rex out of Salt Lake City created what's called the $100 tipping club.
• 501(c)(3) — Concept · 1 mention
• PST (Pacific Time) — Concept · 1 mention

Places & events

• American Dream Mall — Place · 5 mentions · first at 26:25
• Motor Enclave — Place · 3 mentions · first at 18:28
• BMO Stadium — Place · 3 mentions
• TD Garden — Place · 2 mentions · first at 24:59
  On the floor. Now, Raiders Stadium, Big Night Live, which is right next door to the Boston TD Garden Arena where the Celtics play, Beimo Stadium 2 days prior on the 13th, a…
• Allegiant Stadium — Place · 2 mentions
• Kaseya Center — Place · 2 mentions
• Calabasas — Place · 1 mention · first at 27:23
  Can see the stores there on in Hollywood. We also have a store in Calabasas or you can go online. We sell live online on eBay, on Instagram, on whatnot, etc., and on Tik Tok…
• Gas South Convention Center — Place · 1 mention · first at 30:34
  So here, right now, December 9th in Tampa. December 11th, Atlanta Convention Center. It's called the Gas South Convention Center with Aspire Tour.

Sponsors

• GoHighLevel — Sponsor · 7 mentions

Full transcript with timestamps

0:01 Ladies and gentlemen, welcome to a special edition of the Money Mondays podcast where we cover three core topics. How to make money, how to invest money, how to give it away to charity. But today's episode, we're only going to talk about how to give it away to charity. I want to focus on philanthropy because right now I'm in the midst of hosting the 12th annual world's largest toy drive. Trina's Kids Foundation was started 12 years ago and at first there was just eight volunteers on the floor wrapping up toys for children.

0:34 Then we had around 21 volunteers, then 30 or 40 volunteers and we just kept growing year after year. We added another city doing Salt Lake City in years 8 and N. Then on the 10th year for the 10thary I decided to go crazy and do 10 toy drives, 10 cities over the course of a 3-week period. Well, last year on year 11, I was addicted. I saw the children's faces. We were giving out thousands and thousands and thousands of toys per city. And I decided I wanted to do it again. And this year, the 12th year, we're doing it again because I can't even imagine not going back and physically into these cities giving out toys. I'm literally here in Tampa, Florida for our second toy drive, filming this podcast live for you right this second. Why? Why is it so important? Charity is super super important for different aspects. One, there's an emotional and moral aspect.

1:29 That's up to you to decide for yourself what matters to you. What types of charities do you care about? Does someone in in your family or friend circle, have they been impacted by something that you could help? Meaning breast cancer, homelessness, autism, hunger. There's so many things. There's so many different categories for a charity. There's no one main category. There's so many different aspects, but sometimes charity has a bad stigma because people think the financial part of it, the money part of it, obviously we're here on the money Mondays, so let's talk bluntly about it, that not all the money goes to the cause. That's true. On some charities, some philanthropy, there's a big overhead or a big office or a big staff, and some of them actually need that. Others, some of them may take advantage of it. But for the most part, the general good of charity is super important. and we've

2:19 watched how impactful it can be. Are there bad actors? Are there people that could take from charities or steal from charities or not be efficient? Of course. And we've seen that sometimes on a grand scale. However, that's never going to stop me. And it's also part of what empowered me and made me passionate about doing charities is I run this myself. For the first decade, I really didn't even have people donating. I never really posted or asked people to donate. For the first decade of doing these toy drives, I was just pushing myself as hard as I could, spending a ton of money, six figures a year, sometimes over a million dollars a year to supply these toys, flights, hotels warehouses venues shipping etc. So, myself and the co-founder Vince Richie. We've just been super passionate about the charity side. Now, however, charity is not just about money. You can do it with your time, energy, social

3:15 media power. You can help charities in different ways. There's a ton of charity work that you can do from volunteering which costs nothing. And back to the point about why is it important for families or offices or businesses or like the brand or inside of you. Why to do it? Because you could inspire people, whether it's your children, your parents, your friends, co-workers, or siblings. You could inspire and showcase to your vendors clients customers partners investors, etc. showcasing to them the charity that you care about, the efforts that you have, bringing them together, bringing morale, bringing loyalty, building a company culture, having your family closer together, having your city and community closer together. Those are the things like you're going to hear me a little over the all over the place cuz I'm so passionate about this topic. I'm literally right this second about to drive over to the venue for our second

4:13 of 10 toy drives. So, let me explain. the world's largest toy drive and then I'm going to use actual cases from it to talk about the money, finances, execution of it so that you could host a toy drive in your own city. You could host a Thanksgiving food drive yourself. You could host something to raise money for mental health or autism or diabetes, cancer leukemia. There's so many different there's an unlimited amount of different topics that all need money, time, and energy. your help, your efforts can literally change the world. That's why I post about charity so much. That's why this whole episode, this is going to be all about charity, is because you can physically change someone's life.

4:57 Sometimes people think, oh, you're just, you know, feeding them a meal or you're just giving them some supplies or you're just giving them some toys. The butterfly effect of that is staggering and we're going to get into it. Okay, so the world's largest toy drive. The first city was two days ago in Dallas, Texas. 10 cities over a 17-day period from the 5th through the 22nd. So Dallas, we went there and I have a semitr donated from a guy named Shan Caligie. Sean Caligie committed to 119,000 toys. So one person, one donation from Sean Caligie. However, there's obviously donators in every city. There's donators that do, you know, directly to the charity called Triniskids Foundation.

5:44 That's triskids.org is the website. There's people that donate directly on the website or via PayPal, Cash App, Venmo, Wire Transfer, Bitcoin. If you have a charity, make sure that you can accept funds in any different way, any different format. You don't want any friction if someone wants to donate to your charity in case you want to create a 501c3. So Sean Kelliggate donated 119,000 toys across the country for these 10 cities. And then we're going to obviously have a similar amount donated from friends, strangers, social media followers, volunteers locals etc.

6:21 hoping to get bigger organizations and businesses to start doing that as well. So Sean decided to donate 119,000 toys. Last year, he donated 100,000 as part of my one-on-one coaching program. I think some of you know that the last three years I've done one-on-one coaching. It's $100,000, but they get to choose the members that want to do the one-on-one coaching get to choose a charity of their choice. There's three charity options. They get to choose between those three charities. Whether it's for animals, whether it's for homeless, creating backpacks for the homeless, which is my model citizen fund charity, or it's for the toy drive, which many of them have done, the donations to the toy drives.

7:03 Some of them do it for the backpacks and some have done it for animals, but for the most part, the last couple of three years, it's been raising$1 to $2 million a year for the toy drives. So, in this instance, last year, Sean Caligie already donated 100,000 to the charity. And then I went to his event in New Jersey, which is also coming up again December 19th, and he waited outside in the 13°ree cold to surprise me with three U-Hauls of more toys. So, picture this. Sean has 700 guests for his event inside, his staff, employees, doctors lawyers etc.

7:39 He already donated 100,000 and he decided to wait outside in 13°ree weather. By the way, he's blind and he has a lot of things going on. He's got to run this event that's going on inside. And he decided to wait outside to surprise me with three U-Hauls of toys. You can actually see the video on my Instagram. And so this year, he wanted to go to a whole crazy another level. Decided to donate this 119,000 toys. So we start off in Dallas, Texas. We have 24 semi-truckss, 5,000 toys per semitr from a company called World Tech Toys. Why does that matter? You want to get reliable partners. And so World Tech Toys, they do over $200 million in toys.

8:18 They've been our partner for the last 12 years to help us supply the toys at deep, deep wholesale prices. Some of these toys are amazing. 20, 30, 40, 50, 60, $70 toys that we're getting for 3,456 78. And so it's very very efficient. If we were to go buy these at the stores, these same toys are $25, $15, some of them $40, $50, $60, etc. We're able to get a lot of these toys for $6, $4, $8, $1, $2, plus a lot of toys donated when they have excess inventory. So if you have a charity, getting partners, whether that's your venue catering sponsors, for example, in Dallas, Texas, we had Everb. Ever Bowl is the acai bowl chain that I'm a part of. I actually just posted a video on my social media this morning about it. When I first invested money, time, and energy into EverBull, you can look at everbull.com. They had 13 locations in 2018. The video I just posted this morning, this money Monday, was about that EverBull set up a booth

9:21 at our toy drive in Dallas, Texas, to feed the 1,000 children and family members that showed up to the toy drive. So I'm ecosystem, right? Two different ecosystem. I'm aligning them together. I'm taking EverBull, the restaurant chain I'm a part of. There was 13 locations 2018. Now there's over 100 locations in 2025. So in 7 years, I went from 13 locations to over 100 locations. The video I posted was about the 11 locations in Dallas, Texas, and Iowa that are owned by the franchisee Justin Sloan. So that's the video I posted. and he decided to set up a booth to help us feed these thousand children and family members. During the toy drive in Dallas, Texas, a company called Stella Jets, a lady named Tia who's always helped us.

10:09 Her company, Stella Jets, used her Stella Jets hanger, her airport hanger, as the host venue. She hosted a charity gala, brought in Charlie Sheen, a singer named Mario, a rapper named Twista, different celebrities, influencers to raise money a few days prior to the actual toy drive. So, she threw a gala. Why does this matter again? It's about partnering, finding good partners. If you have a charity or want to be involved in charity, we had a great partner which was Stella Jets. She hosted a gala. She spent the money, time, and energy to host that gala, bring in these celebrities like Charlie Sheen and these rappers and performers, get all these football players and donators and wealthy people in Dallas, Texas to show up, raise money for triniskids.org, Trinis Kids Foundation. You see what I'm doing? Everything in my life is being tied in together. There are good partners and good friends that are now

11:03 throwing galas. Everbold, the restaurant chain that I'm a part of, that I've invested in, I've raised capital for and been a part of for since 2018, set up a booth there. I'm tying in all the different parts of my world. I'm tying different ecosystems to help the greater good, which is those thousand children and family members that showed up to Dallas Texas. We had so many extra toys because a lot of people started dropping off toys. Besides the 5,000 toys that World Tech toys dropped off in a semi-truck, we had so many other toys from people in town that were showing up to drop off toys as well. So, at the end of the day, after the thousand families got to pick out all their toys, we also bought bicycles.

11:43 I left and went to Walmart and bought a bunch of bicycles. I got a U-Haul and bought a bunch of extra bicycles literally like an hour before the kids showed up because we found out there was more high school kids coming. So, I physically went, just jumped in, put on my credit card, and bought a bunch more bicycles for the high school kids. Now, as the event is going on, we're getting photo and video content of this. Now, I want to say this. Some people have it in their minds that posting about charity is bad. Let me break that stupid stigma right this second.

12:18 Similar to the whole point of the Money Mondays podcast, which is the stigma that it's rude to talk about money. No, the whole point is it's not rude to talk about money. It's rude to not talk about it. We need to discuss salaries. We need to discuss taxes and accounting, renting, leasing, bills, medical bills, saving, expenses, 401ks. There's so many things that we need our children and our friends and our employees to know about money. And so the whole point of this podcast is to break the stigma about talking about money. That money is not rude to talk about. So I'm going to break the next stigma, which is posting social media about charity.

12:57 When you post about charity, not like, hey, look at me, but hey, look at this cause that I care about, oh my god, the butterfly effect is proven because, like I said, 12 years ago there were just eight volunteers on the floor. Because we post about on social media, because influencers show up, because local companies and friends and volunteers show up and post on social media, we've now grown it to stadiums and arenas, which I'm going to get into all the venues that we have. We've now grown it from a few thousand toys that we just buy out of our pockets to be able to get tens of thousands of toys and, as I mentioned, 120,000 toys just as our baseline for this year's world's largest toy drive. When we threw our Thanksgiving food drives every year, that Thanksgiving food drive has now same thing, a thousand people showing up to eat. That is because of the power of social media. When you post about

13:49 charity that you care about, not pat yourself on the back, not look at me, I donated 500 bucks or 5,000 or 10,000 or whatever the numbers, not look at me, pat on the back, but actually showcasing why you care about the charity. Where is the charity event? How can people help this children's hospital or a senior citizen's home or help cure Alzheimer's or leukemia or something? Showcasing what you care about or what someone in your family cares about. That is powerful. The butterfly effect is far greater than you know. There are toy drives happening all over the world because of our toy drive that we've heard about or don't even know about and we've seen it or heard about or don't know about it. That is called the butterfly effect because the fact that we are posting about charity that is happening. I'll give you another example.

14:37 During the shutdown in 2020, a guy named Jimmy Rex out of Salt Lake City created what's called the $100 tipping club. Jimmy and I started partnering up so that I could help make it even bigger what he was doing and throwing other cities as he was scaling it in Salt Lake City. And then as he would travel, I started doing these $100 tipping clubs and co-hosting with him or hosting in cities by myself. We started also throwing $1,000 tipping clubs. Why does that matter? Because the fact we posted on social media, hey, we're surprising this waitress at this restaurant with $1,700. We're giving the other $1,700 to the waiters, waitresses, and staff. So, we raised $3,400 from the 34 people that showed up.

15:18 Over 4,000 people that we know about, over 4,000 times we've been tagged on social media of other tipping dinners happening around the world. That means there's probably tens of thousands of tipping dinners that happen that don't even know who Jimmy Rex is or don't even know who I am that are doing it because they saw it on social media. That is the butterfly effect. That is why I post on social media about charity so much. That is why you should consider posting about charities that you care about. Whether it's to help them with social media awareness, raising money, throwing an event, being a part of something, you posting on social media about a cause helps. And that is the butterfly effect. One last example. I did something called two years too long.

16:02 I posted a video of me with trash bags of clothes in my closet. And I also posted a photo of it as well the same day. And it just said two years too long. Meaning if you have had clothes in your closet over two years that you have not worn, obviously there's plenty of clothes you've worn five, six, seven, eight years that you might still have, but you wear them. Any clothing items or accessories over two years that you have not worn, give it away. It's been too long. And you cannot rationalize with me that you're gonna wear it on year three.

16:31 Those snow boots or snow jacket, you're not wearing on year three. I pinky swear you're not doing it. That jacket, that sweater that you had, you haven't worn in two, three, four years, you are not wearing it next year. I promise. Give it away. Why? Why does this matter? Why am I so passionate about it? Why is my voice inflecting like this? Because two years is too long. anything more than two years, you're not wearing it. And by me posting that video and photo that day, over 45,500 people, very similar number to the tipping dinners, over 4,500 people tagged me just that week with the two years too long hashtag campaign.

17:09 What does that mean? probably tens of thousands of people, hopefully more, have now done the two years too long campaign and have no idea who I am because they saw Robert post about it and then Jenny posted about it and then Francis posted about it and so they have no idea who Dan is. And that's fantastic. I don't care. I have no ego to this. I want the cause and effect. I want the fact that someone is receiving clothes in Milwaukee, in New Mexico, in New Jersey, etc. because of the two years too long campaign. I do not need Dan does not need a pat on the back. Dan wants people to create this butterfly effect all over the world.

17:49 Whether it's two years too long with clothing, whether it's model citizen fund backpacks for the homeless with 150 emergency supply items inside. Whether it's the $100 tipping club, the Thanksgiving food drives, the back to school day, the report card day, all the different charity events that we do through Trina's Kids Foundation or beyond. I want the butterfly effect, which leads to the cause and effect that more people that need something are getting it, whether that's money, time, or energy. All right, so let me walk you through on the world's largest toy drive. So, Dallas, Texas happened two days ago.

18:24 Now we're approaching December 9th, which is tomorrow, here in Tampa, Florida. We took over the Motor Enclave. Motor Enclave is a race car track, which is amazing. And the owner, Brad, was nice enough to set us up with this racetrack. I like to get partners or what I call a brand ambassador in each city. So, Max Willlet is the brand brand ambassador. Max Willlet, his Instagram is maxed out. He's got like four or 500 employees, maybe even more in the insurance space. Max got his staff, his employees, his vendors and friends and partners in town to all rally together and already buy a ton of toys.

19:04 And so, as I mentioned, a semi-ruck of toys are already arrived this morning. Max's crew, his staff, etc. have already bought a ton of toys. And then we have a bunch of local businessmen like Nick Freriedman from College Hunks and all these type of guys that have cabinet companies in town, businesses, restaurant chains, etc. We have them, Justin Cab, he's got a big company out here. They're showing up tomorrow with toys from their staff, partners, employees, vendors, etc. So the 5,000 trucks on the semi-truck are my baseline. Some cities I do 10,000 or 20,000 truck 10 or 20,000 toys as my baseline so that we know that for sure a bunch of organizations, local homeless shelters and schools, local organizations are going to be able to come pick up this toys. So 5,000 is my baseline and then the city like someone like Max Will and his staff are also bringing toys and then through social media we're all

20:00 posting about it for locals, followers, friends, etc. to bring toys as well. So tomorrow depending on when you're listening to this. Uh on the 9th, Motor Enclave, boom, all these people are going to be there to drop off toys and then we have the children come and pick up the toys. I do this all in a same day process to make it easy on the venue and easy on the local people in in the city. So in the mornings, I set up everything. So there's all the toys are on display in sections for boys and girls and then different age groups for you know toddlers, middle school, high school, etc.

20:38 So, we set up these six different sections based on age groups and if they're boys or girls, we let the kids come through pick out as much as they can carry of toys. And then all the excess toys around 3 or 4 p.m. We have a bunch of the volunteers pack it up if there's any excess toys. And then we have other organizations show up with U-Hauls, Suburbans, Vans, and Trucks. And then from 3:00 p.m. to the around 5 or 6 p.m. all those toys are efficiently removed to go to other charities, other organizations around the city. So in Tampa, that's all happening. On the 11th, we go to Atlanta for Aspire Tour.

21:14 So Aspire Tour is taking place in Atlanta on the 11th. If you're listening to this and you want to go, go to aspireour.com. You can use the free comp code elevator where you can get yourself different tickets there. If you have friends in Atlanta, send them over because Aspire Tour obviously gets around 2,000 people on average, entrepreneurs, business owners. So, Thursday the 11th, but Aspire Tour, obviously, because I'm part of it, the convention center gave us a ballroom to set up the toy drive there. You see what I did again? I'm combining brands. The co-founders, Andrew Cordell and Eddie Wilson, co-founders of Aspire Tour. Eddie Wilson already has a charity that he's been doing for years that he travels around the world called Impact Others. And so Eddie's excited to do it because he loves charity. He's literally flies around. He just went to India last week um because he wants to support

22:04 charity. And so Aspire Tour Atlantic Vench Center on the 11th we are having semi-truck of toys being dropped off all the locals bringing over toys. And we already have 2,000 children that are gonna get receiving these toys through a guy named Nehemiah Davis or Neo is his nickname. Same way that we did in Dallas, over over 1,000 children showed up and over 2,000 kids receive those toys from Richardson High School. In Atlanta, Neo is going to have those 2,000 kids receive this semi-truck of toys plus all the donated toys. Then we go on the 13th to Be Stadium in Los Angeles. We partnered with a TV show called Reality Games, which is a live stream through Nikki Gathright. Again, see what I did? An influencer agency that Nikki Gathight owns has a TV show that's going to be live streaming with called Reality Games. He has all these influencers coming and posting. And so, we're getting for the toy drive a bunch

23:01 of free marketing. And the influencers are going to get to make great content doing something that's charitable, helping the kids. Beimo Stadium is a humongous venue and a great brand alignment for Trina's Kids Foundation and the world's largest toy drive. Then, so that's December 13th. December 15th, we go to Raider Stadium to parking lots G&H. Raider Stadium, another brand alignment, Allegant is one of the most gorgeous stadiums in the world, right? multi multi-billion dollar stadium that looks kind of like Darth Vader.

23:38 On the 15th, the same night at the Manlay Bay, there's a store called Card Vault that Tom Brady co-owns. Tom Brady is opening his store that night. His partners are Randy Greenstein and Chris and that whole crew from Card Vault. Well, Randy Greenstein helped us get Raiders Stadium as the venue because it's right next to Manlay Bay and because he's friends with the people there at the Raider Stadium. But Randy also owns over 20 restaurants and nightclubs in Boston. So, he gave us what's called Big Night Live in Boston.

24:13 That's his venue that he owns. He owns the restaurants and nightclubs of the Encore Casino. And so the gentleman that owns restaurants and nightclubs in Boston helped us get Raider Stadium the same night that he's busy with his car store opening at the Manlay Bay. Do you see what's happening? Again, I'm utilizing networks and connections, utilizing relationships, tying them all together because Randy Greenstein was already helping us with Big Night Live and he was already going to be in Las Vegas for his card store opening. He brought up the Raider Stadium. Bada bing, bada boom. We've just leveled up the brand. Think about it. 12 years ago, I was on the floor with eight volunteers just wrapping toys on the floor. Now, Raiders Stadium, Big Night Live, which is right next door to the Boston TD Garden Arena where the Celtics play, Beimo Stadium 2 days prior on the 13th, a racetrack today in Tampa,

25:08 Florida. Atlanta Convention Center Thursday the 11th. But wait, there's more. So the 15th is Raider Stadium. That'll be there all day in the afternoon. Parking lots G&H if you want to come by or send people over to donate toys. On the 17th we go to Salt Lake City with Jimmy Rex. I mentioned Jimmy Rex earlier of creating the $100 tipping club. He also has been hosting the last few years the toy drive at his warehouse there. He bought two semi-truckss of toys along with the semi-truck that we contributed from Sean Calige's donation. So that's three semi-truckss of toys, 15,000 toys going to Salt Lake City on December 17th.

25:53 That same night, Vince Richie and I are teleporting to Boston because on the 18th we have Big Night Live. So Boston is the 18th at Big Night Live if you want to send anybody over there to drop off toys. That same night again, we're jumping on a train or plane or automobile, whatever we have to do to get to New Jersey because on the 19th, Sean Calligi is hosting his gala where he'll be raising even more capital for the toy drives and having people bring toys for the toy drive which is taking place at the American Dream Mall December 21st. So, Sunday, December 21st, American Dream Mall, which is a amazing venue, humongous venue, gorgeous multi-billion dollar mall. We are hosting right there in the main lobby, right there in the foyer all all day. You're going to see a ton of kids there at the American Dream Mall with multiple semi-truckss of toys that are going there. We're going to try to build 10 or 20 thousand of those toys

26:51 right there in that lobby section and more if we're allowed to and just take over the whole area and make those kids day. Also, Tom Brady happens to have a card store there and so they're going to be lining up right in front of his Card Vault store. My stores are called Cards and Coffee. So, Tom Brady has Card Vault. I have what's called Cards and Coffee. Obviously, a lot of you guys know that already. Cards and Coffee. Gary Vanderchuk. Gary Vee is the one that named Cards and Coffee. Five years ago, I opened my first store in October 2020. If you're ever in Los Angeles, you can see the stores there on in Hollywood. We also have a store in Calabasas or you can go online. We sell live online on eBay, on Instagram, on whatnot, etc., and on Tik Tok, and that's called the Coffee Breakers. So, if you ever want to buy cards online live, go to the Coffee Breakers.

27:40 Okay. So, right in front of Tom Brady's store at Card Vault in New Jersey, American Dream Mall, the line will start for hundreds of kids, hopefully thousands of kids, depending on how many show up to pick up those toys. And then we have organizations. There's a hospital that we're donating 6,000 toys to. There's a church organization we're donating 2,000 toys to. All that will be taking place and happening right after in the afternoon at that event at the American Dream Mall December 21st. And then that same night, we teleport to Miami. We're going to finish it off on the 22nd in Miami at the Casayiah Center. Casay Center is better known as the Miami Heat Arena. Think about the venues that we're getting where 12 years ago there's eight of us on the floor and now we're ending off at the Miami Heat Arena. Over 1,000 children are coming.

28:35 We did this there last year, the same venue, the same Miami Heat Arena. Last year, we had 10,000 kids get to go on the floor of the basketball court that they watch on television. Think about this for them. I I'm I get emotional. Like, I have the pictures and videos if you watch from last year where these kids get to see their heroes on television. They grew up watching the Miami Heat and now they get to share the same court. And by the way, most of the NBA team, most of the Miami Heat showed up last year. The mayor of Miami showed up. They're getting to go onto the court. These children are going to the court to pick out their toys, as many toys as they can carry while Bam and all these major players are right there. 6' 7 foot 7 foot 2 in players are right there on the court with them as they're picking out their toys. That is magical. That is a core memory for these children. And if you see it, you'll

29:30 understand my passion while why I keep doing these toy drives. Why do I fly around to 10 cities in 17 days? Because once you see those children's faces, when you see those moms relief and their parents relief getting those toys and not having those expenses, it it's just I'm addicted to it. I will always do these toy drives. That's my passion for it. That's why I'm constantly now, if you see and hear me talk about it, I I I want everyone's support, whether it's financially, emotionally, social media, volunteer, in person, come to these events. By the way, my eyes are closed.

30:07 I'm rattling off all these cities and dates right now to you. My eyes are closed. I have been spending morning, noon, and night envisioning every detail. And so if you can help in any city, whether you can be there in person or you can send your friends, family, or followers, let me say the lineup one more time and I'm going to wrap up a little bit. So here, right now, December 9th in Tampa. December 11th, Atlanta Convention Center. It's called the Gas South Convention Center with Aspire Tour. December 13th, Beimo Stadium. By the way, the hours are 10:00 a.m. to 400 p.m. The main time for volunteers is between 10:00 a.m. and lunchtime. The main time to drop off toys is between 10:00 a.m. and lunchtime. As we usually have children and organizations show up around lunchtime from 1:00 to 4:00. And then we have organizations pick up the remainder of the toys between around 3 4 5:00. So 3:00, 4:00, 5:00 if you have

31:02 organizations to pick up toys. Um, and then we're done by 5 6 p.m. where you have to be cleaned up and out of those venues. So, the 9th in Tampa, the 11th Atlanta and at the Atlanta Convention Center, the 13th at Beimo Stadium, the 15th at Raiders Stadium, the 17th with Jimmy Rex. You can find him on Mr. Jimmy Rex on social media. Then from there, where do we go from there? We do Jimmy Rex on the 17th. We go to Boston to TD Garden on the 18th. We go to New Jersey on the 19th, American Dream Mall on the 21st, and the Miami Heat Arena on the 22nd. You can visit largesttoydrive.com.

31:47 You can donate or support at triniskids.org. If you can help with press, media, influencers athletes friends volunteers, business people, if you know toy stores, if you know companies, anything you can do to help, you can hear my passion for it. If you don't have the money for it, the time and energy is fantastic. Showing up and volunteering is fantastic. Volunteering your friends, your children, the people around you, your staff. Get them to be a part of it because it changes their life. It changes their outlook when they see those children come out there onto these stadiums, the parking lots, the fields, the NBA courts, etc. They will literally have an emotional change. They will their minds will change when they see it. They will feel a different passion and understanding. That's why we literally have people bringing their kids to give out toys to understand the difference, especially if they are

32:40 wealthier and always just receiving things. It helps for them to have a different outlook and aspect. All right, so let me tie this into a bow and wrap this up for you. As you guys know, I always keep these podcasts to under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes. So these episodes are typically under 40 minutes for your listening pleasure. Also, I've been running this for two and a half years, adree. I did take a sponsorship deal, as you guys have been hearing, recently this month, with a company called Go High Level. Again, I'm not sitting here giving out discount codes for it or affiliate codes for it. GoHigh Level is a company that I physically use non-stop. My organization uses it. My staff uses it. My whole team, Ray, Devin, Joe, all the guys that are be Shannon, everyone in my company behind the scenes, they're they're utilizing

33:28 GoHigh Level for all of my stuff, my coaching, my courses, online programs, everything that I'm doing behind the scenes. We utilize GoHigh Level. That's why you hear me talk about it because I'm actually working with them so deeply for years. I spoke at the GoHigh Level Summit last year at their main event. Like, I am deeply a part of it. Okay. Why does all this matter? Why do I always talk about how to make money, how to invest money, how to give it away to charity? Because I want the butterfly effect. I want someone that has a rich uncle, rich grandfather, rich grandma, rich mom, or themselves be rich. Or they don't even have to be rich. Just have some money or some passion, some time, some energy to do more charity work.

34:10 Imagine that I have millions and millions and millions of people listening to this podcast. Imagine if I can inspire any percentage of them to do some charity work. whether it's donating money, time or energy. And if they don't have the money, what if that can inspire them to say, "Hey mom, hey dad, hey uncle, aunt, grandmother, grandfather, hey boss, what if your boss has 250 employee company doing 40 million revenue? What if you got them to do some charity?" I'm not saying to donate to mine. What if they want to donate to any type of charity?

34:42 What if they want to have all of you staff go feed the homeless and then they donate 10 grand, 50 grand, 100 grand? What if I can inspire hundreds of people or thousands of people, tens of thousands, hopefully hundreds of thousands of people to go do more charity work? Whether that's giving out their clothes from their closet, doing $100 tipping dinners in their local town or when they're traveling, going and feeding the homeless, going spending time, literally just showing up to a senior citizen home. Obviously, you have to sign in. I'm not saying just show up. go sign up to spend time at a senior citizen home or a children's hospital, donating money to leukemia and Alzheimer's and breast cancer. Finding the things if I can inspire people to take charity more seriously. There's tax benefits to it if you're donating money.

35:27 There's write-offs to it. If you're a company or an individual, there's so much that can be done through charity. And I want to remove the stigma. I want to make charity cool again. I want people to actively do charity, talk about it, especially during the holiday season right now, but literally every day of the year. Listen, I could go on and on for hours and hours about what needs to happen in foreign countries, what needs to happen at homeless shelters, what needs to happen with food, water, shelter. This is my most passionate subject. This is the reason I am who I am. This is why I work so hard is because ultimately I will only focus on philanthropy.

36:02 I'm trying to prove to the world and to myself that I can do charity and philanthropy efficiently. In the first decade, I didn't even really raise money. I just did it myself. I'm trying to showcase to like an Elon Musk, Jeff Bezos, wealthy companies, Walmart, Target, etc. that I can efficiently do the toy drive in 10 cities to hundreds and hundreds of thousands of toys efficiently just with my team. Imagine if major corporations like Walmart and Costco and Target or major donors like an Elon Musk or a Bezos or Mr. Beast etc started supporting this organization.

36:36 Right now it's just me and my staff, me and my team, my volunteers organizing this through group chats, staff, friends and volunteers. Imagine what happens on year 13, 14, year 15, 16, 17 of this charity of Trina Kids Foundation. If I can prove to the world how efficiently and how passionate we are about it. And that's what I'm doing in real life. When I say when I talk about companies building in public, I'm doing that with my charity work. I'm building in public on the charity to show people that I went from me and Vince had one or two really cool venues last year with Miami Heat Arena type venues and now this year Atlantic Event Center, the racetrack today, the Motor Enclave, the Beimo Stadium, the Raiders Stadium, Miami Heat Arena, American Dream Mall, like these are major venues. More than half of our venues are big format venues. And so I'm really trying to level this up and we're

37:28 proving it now that we did for the 12th year. What happens on 13 14 15 16 as we get bigger bigger names, the Tony Robbins in the world, the Walmarts of the world, etc. Getting them to step in, getting them to be partners or donators, getting them to use their social media power, their email list, etc. So hopefully you heard the passion in my voice. Hopefully there are charity efforts that you have a passion for. Obviously, if you can help Model Citizen Fund, that's modelcizitizenfund.com or modelscizenfund.org. Trina kids.org.

37:59 If you want to help the charities that I'm working on, fantastic. If you can show up to these venues, if you can send your friends, family, and followers to these venues for the toy drives, that is fantastic. But ultimately, I want you to find for yourself the charity that you care about. What are you passionate about? What is your wife, husband, friends, children, parents? What was what were they impacted by? If someone had something that impacted them in their life, maybe that's a charity that you get behind. If something happened in your direct life or someone super close to you, I promise you, you will have deep passion and you need some passion behind this because it takes time. You might have to invite a hundred people to get 25 to show up. You might have to text or call a 100 people or staff members or volunteers or vendors or employees to support the charity you care about to get 16 of them to actually

38:48 donate or show up. And that's okay. It will compound over time. The same way I talked about eight volunteers my first year and 21 the second year. Look at us now in 10 cities in stadiums and arenas, etc. If you find something that you care about, please get your children involved, your parents involved, your siblings involved, your co-workers, your investors, your friends, your partners, your vendors, and your clients. Get them involved in charity. And ultimately, we can make the world a better place by pushing this along. I appreciate you guys for commenting, subscribing, liking to Money Mondays. You've been keeping us on the top of the charts, like really high up on the charts, especially the last three or four months. We've been in the top 50, sometimes in the top 30. We hit number 26 and number 29 for a few for a week straight. Like you helping, commenting subscribing posting re-sharing these stories. It's truly

39:36 helpful for the money Mondays. Go to the moneymunddays.com. I host every Monday a weekly call every Monday at 4 p.m. PST where I'm actually teaching every Monday or I have a highle person teaching on there every Monday at 4:00. We've never missed it in two and a half years. So, I appreciate you guys listening to the Money Mondays. We'll see you guys next week here on the moneym.com.

Questions about this episode

What is "Philanthropy in Public: Why Posting Your Charity Work Matters More Than You Think 🎗️ E149" about?

The discussion emphasizes the importance of philanthropy, particularly through personal involvement in charitable activities, like the annual toy drive organized by Trina's Kids Foundation. It highlights the emotional and moral benefits of giving, the diverse causes that people can support, and addresses misconceptions about the financial aspects of charity work.

What is mentioned in this The Money Mondays Podcast episode?

56 people, works and ideas are mentioned, including Butterfly effect, World's Largest Toy Drive, Everbowl, Money Mondays, American Dream Mall, Jimmy Rex. Each one on this page links to its own page with every episode that mentions it.

How long is "Philanthropy in Public: Why Posting Your Charity Work Matters More Than You Think 🎗️ E149"?

The episode runs 40 min; the transcript is about 7,255 words in 54 timestamped sections.

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