Transcript

The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111

From The Money Mondays Podcast · Episode page · Watch on YouTube

· 57 min · 11,480 words · 65 timestamped sections

This is the full, timestamped transcript of "The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111", an episode of The Money Mondays Podcast published March 10, 2025 (57 min, about 11,480 words). It mentions 11 people, works and ideas, including Tony Blow, 100 Million Mastermind, Aspire Tour, Elevator Night, Operation Blacksite.

What this episode is about

The episode discusses the dynamics of organizing live events, highlighting the contrast between high-ticket experiences like the $100,000 100 Million Mastermind and free community gatherings such as Elevator Night. The speaker details the motivations behind participants' investments in high-value networking and mentorship opportunities while also emphasizing their commitment to providing accessible platforms for entrepreneurs through complimentary events.

Key takeaways

  • High-priced masterminds attract elite networks, but sometimes the best ideas come from free gatherings.
  • Creating memorable experiences isn't just a luxury—it's a strategic investment in community and charity.
  • Who knew networking could be the catalyst for babies? Events can lead to unexpected partnerships beyond business.
  • For every $100k attendee, there’s a zero-cost event fostering entrepreneurship—proof that value isn't always monetary.
  • The butterfly effect: at high-stakes events, even casual chats can transform into significant charitable contributions.

Who speaks in this episode?

What is discussed, and when

  1. – 5:00: 100 Million Mastermind, Elevator Night, Dallas Cowboy Stadium
  2. – 10:00: Aspire Tour, Elevator Night, 100 Million Mastermind, Maverick Center
  3. – 15:00: Elevator Night, Aspire Tour, 100 Million Mastermind
  4. – 20:00: Tony Blow, 100 Million Mastermind, Elevator Night, Wild Jungle
  5. – 45:00: Operation Blacksite, Spear System
  6. – 55:00: Tony Blow, Operation Blacksite
  7. – 56:50: Tony Blow

Notable quotes from "The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111"

  • Experience I started the 100 million Mastermind back in 2019 so we're going into our sixth year it's $100,000 per person to attend for the year three weekend events so March…
    about 100 Million Mastermind · at
  • Owners now literally the same night I'm throwing a completely free event called elevator night I've thrown elevator night 56 times completely free no tickets for sale no sales…
    about Elevator Night · at
  • Celebrities entertainers and performers for these experien or I'll go get crazy venues I'll go get the Diamondback Stadium or the Dallas Cowboy stadium or places like that to…
    about Dallas Cowboy Stadium · at
  • Founder Eddie Wilson the co-founder you have a lot of powerful speakers up on stage like Tim story Etc Aspire tour goes once a month all throughout the country this is I think…
    about Aspire Tour · at
  • Have seen me recently post about from May 17th called man in the arena tour we're taking over the Maverick Center I've done events at the Maverick Center twice with a guy named…
    about Maverick Center · at
  • I'm here at operation black site you're going to hear on this episode Tony blow has been teaching for over 40 years self-defense so he's one of the instructors at operation…
    about Tony Blow · at
  • My right and on my left right the second is what's going on it's called operation blacksight is going into its fifth year where people learn how to shoot how to fight had to…
    about Operation Blacksite · at
  • Situational awareness is compromised you want something to go whoa I didn't see that so spear is an acronym for spontaneous protection or startle response accelerated response…
    about Spear System · at

Who and what is mentioned in this episode?

People

  • Tony Blow — Person · Main guest · 6 mentions · first at
    Primary interview subject teaching self-defense and fear management; described as an instructor at Operation Blacksite and creator/teacher of the SPEAR System.

Concepts & topics

  • Spear System — Concept · Training methodology · 2 mentions · first at
    A self-defense system developed by Tony Blow, focusing on managing fear and converting flinch responses into defensive actions.

Places & events

  • 100 Million Mastermind — Event · Business focus · 6 mentions · first at
    A high-end mastermind event costing $100,000 per person, focusing on networking and learning among high-revenue entrepreneurs.
  • Aspire Tour — Event · Large format event · 7 mentions · first at
    A monthly tour across the country featuring influential speakers and entrepreneurs, aimed at learning and networking.
  • Elevator Night — Event · Free networking event · 9 mentions · first at
    A free event aimed at bringing entrepreneurs together for networking, held 56 times across various cities.
  • Operation Blacksite — Event · Training program · 3 mentions · first at
    A 3-day experience focusing on self-defense, shooting, and military-style training, held at Blacksite Ranch.
  • Blacksite Ranch — Place · Training facility · 1 mention · first at
    The location where Operation Blacksite is held, featuring military-style training and obstacle courses.
    Which is literally happening while I'm sitting here talking to you right over there it's a 3-day experience we've been doing it for 5 years so we do it every month here at…
  • Wild Jungle — Place · Training facility · 2 mentions · first at
    Part of Blacksite Ranch, featuring over 200 animals and used for Operation Blacksite training.
    Doing it for 5 years so we do it every month here at blacksite ranch right there's the wild jungle so wild jungle there's 200 animals over there but on the left side of where…
  • Maverick Center — Place · Venue · 1 mention · first at
    A venue used for large events, including the upcoming 'Man in the Arena' tour.
  • Dallas Cowboy Stadium — Place · Venue · 1 mention · first at
    Mentioned as an example of a unique venue used for the 100 Million Mastermind events.
  • Patrick H High School — Place · Educational institution · 1 mention · first at
    The high school attended by both the host and Dave Meltzer, mentioned in passing.
    Dinners have happened all over the country I've known Dave Meltzer for many many years we went to the same high school together called Patrick H High School different times…

Full transcript with timestamps

ladies and gentlemen welcome to the MonDay Mondays this will be a solo episode and I'm going to go over with you live events and The Business of events as you're listening to this episode I'm about to starting tomorrow throw six events in a matter of 3 days so the 13th March 11th sorry March 11th through March 13th I'm throwing six events Tuesday Wednesday Thursday this episode obviously comes out today on Monday whenever you might be listening to this might be a little bit after the fact but you'll be able to see across my social media what I'm talking about in real time so let me walk you through real life first all it's in Miami I'm throwing What's called the 100 million Mastermind experience I started the 100 million Mastermind back in 2019 so we're going into our sixth year it's $100,000 per person to attend for the year three weekend events so March 11th to 13th is the next weekend called the f filment

event uh for the first one for 2025 now why would someone pay $100,000 to be part of a group and why would they some of them do it for year after year after year some of them have been in the group since 2019 it's because the other members in the group are typically doing 10 million 20 million 30 million $50 million $100 million in sales and the instructors have either done over 100 million in Revenue spent over 100 million on ads or been seen by over 100 million people so the 100 million mashman experience is is a way for people to surround themselves with other entrepreneurs and business owners now literally the same night I'm throwing a completely free event called elevator night I've thrown elevator night 56 times completely free no tickets for sale no sales on stage I don't even bring in sponsors I just pay for it what is that like year 13 or 14 now this will be the 56th time of elevator night so I'm going to walk you

through expensive events and free events and I'm going to go through the rest of the next 3 days okay so on the 100 million Mastermind I'm creating experience that's why it's called 100 million Mastermind experience the experience is an important word a lot of masterminds are in a local ballroom at a hotel or they're at someone's house or at someone's office which is fine because people are getting the learning experience or the networking experience I'm trying to create an experience that people remember for the rest of their lives so I'll bring in Mark Wahlberg and Floyd Mayweather and Kevin Hart and celebrities entertainers and performers for these experien or I'll go get crazy venues I'll go get the Diamondback Stadium or the Dallas Cowboy stadium or places like that to create experiences even though it's less than 100 people in this group at all times I will create this experience because people create

memories that will last them a life time and build relationships but with this group creates a lot of power I always am able to raise a lot of money for charity through this group which is really truly important to me each time that I throw this on the second night of the event out of a 3-day event we do either a charity poker tournament a Charity Dinner something to raise money for an orphanage something to raise money for the toy Foundation uh homeless things like that and so I'll tie in whether it's my Charities friends Charities or respected Charities a away for us to raise a couple hundred, in these environments why well if I'm going to bring in 70 to 100 people that have either access to Capital themselves or access to Capital from friends I want to use that power for good and so that's why I try to forcefully get them excited to want to raise money through either a charity poker tournament a Charity

Dinner Etc through an experience to be able to raise money for like I said orphanages toy drives things like that or the homeless this has been truly important to me to incorporate it because the butterfly effect of what happens if during a live event I can raise money for a charity also they're got their phones out they know other people that might be able to donate or share on social media Etc the butterfly effect is very powerful if I can use that Mastermind for good all right so then that night Tuesday night March 11th is elevator night in Miami we have a venue that can hold hundreds and hundreds of people again it's totally free to attend you can visit elevator night.com depending on you're listening to this you could actually send people to that event if you're listening to this on Monday or on Tuesday now why do I throw a free event 56 times this free event cost me 20 to $60,000 on average to host why would I

do that you can do the math of 20 to 60,000 times 56 is a lot of freaking money a lot of time and a lot of energy it is my way to get entrepreneurs together in each City I've thrown this all over the country I've done a couple overseas because I want to get entrepreneurs into a room to meet with investors meet with my local friends local Ballers local influencers so they can all network with each other these events are very short they're just a 4-Hour event typically it's about 2 and a half to three hours of content so speakers on stage and the rest of the time people are networking before in the middle and afterwards but through this we've been able to help raise money for companies been able to create a lot of jobs create a lot of Investments create relationships that led to people creating babies from these events it's really fun to just bring people together so they can Network and Deals can happen

relationships can happen for friends couples businesses Partnerships and everything between just by bringing good people into a room and having these 4-Hour networking events you can host an event just like this in your town totally for free you can charge if You' like but I host this one for free and you can get people in town to go to a real estate event a car event a Fashion Event a makeup and hair event whatever it is that you might be passionate about pickle ball poker basketball a running club Etc getting people together is very powerful and you can do it for free now let's go to Wednesday March 12th that is going to be Aspire tour Aspire tour is going to be around 2,500 to 3,000 people this is a large format event you guys can visit aspire tour.

and by the way if you're listening to this before Wednesday morning go to aspir tour.com you can use the free code elevator you can get silver tickets for free and if you're not in the Miami area or Fort Lauderdale area no problem you could send your friends family followers Etc the free code elevator for aspir tour.com this event has A-Rod Alex Rodriguez Gary vaynerchuk Gary ve Cody Sanchez Dave melzer Andrew cordal the founder Eddie Wilson the co-founder you have a lot of powerful speakers up on stage like Tim story Etc Aspire tour goes once a month all throughout the country this is I think number 20 or 21 or 22 um since the company started Aspire tour is a very powerful tour that helps bring entrepreneurs together to learn in a one-day format event runs from 8:00 a.m. to 6 p.m. aspir tour uh was started by Andrew netti and then 5 months later I came in to help bring in influencers celebrities

speakers Etc marketing different venues different people different characters sponsorships Etc to help with the brand Andrew and Ed already built a machine and I just added my gasoline to their fire so then that large F out event happens so let's call it 2500 to 3,000 people that night is a dinner we call it the VIP dinner with Dave Meltzer Dave meler often travels with Aspire tour to speak at the events and to host a VIP dinner after the fact typically for with 50 to 100 people those networking dinners have happened all over the country I've known Dave Meltzer for many many many many years um we went to to the same high school together called Patrick H High School different times obviously but Dave Meltzer has built up a very very impressive career you should check him out on social media and these VIP dinners are a great way to network as well you can notice the theme masterminds elevator night Aspire tour

Dave melter dinner are all about networking bringing people together stuff happens magic happens deals happen and everything between Thursday March 13th in the daytime we're going to be taking over Garrett White's mansion White is my partner on what you might have seen me recently post about from May 17th called man in the arena tour we're taking over the Maverick Center I've done events at the Maverick Center twice with a guy named the muscle we threw what's called a limitless Arena together at the Maverick Center we had over 7,000 people over 6,000 people on the two events that we threw there coming up with Garrett white is going to be called man in the arena tour is also going to be at the same Maverick Center venue coming up May 17th I'm very excited about it so we hopefully get around the same 7,000 people into that facility you should check out Garrett white on social media cuz he's been

doing fantastic content he has trained over 70,000 men over the years uh through his programs and coaching programs so on Thursday March 13th we will be taking over his mansion and we will be hosting the 100 million masterm experience in his backyard where people can learn have some amazing speakers some networking sessions and what's called breakout sessions where we take small pods let's call 5 to 10 people from the group and they go Venture off into different parts of the house and they're going to actually meet and talk about their businesses their careers things that are going on in their world their problems their situations so in these small five to 10 people groups these little pods people can have uh amazing amazing outlooks on life and learn from other people that are in the group that night we're going to be doing a yacht event that yacht event is also going to be for the 100 million

Mastermind experienced members so you can see the very different tiers of things also I didn't mention on Tuesday night after the elevator night I'm running over cuz a Spire tour is doing an influencer event they're doing an influencer event from 7:00 p.m. to 10: p.m. elevator night is 5:00 p.m. to 9:00 p.m. we'll probably run that to 10 p.m. also just because there's a lot of speakers that are going to be there at elevator night but Aspire tour is having an influencer event because they are going to be doing this summer a virtual Summit a three-day Challenge and so they want to bring together influencers and Affiliates over to a mansion also in Miami and it's going to be at Chris vasquez's house um that event is for influencers and Affiliates to learn about this virtual event so they can be a part of it and the lineup for that virtual Summit is unreal a lot of the people you heard me name for the actual

Spire to are speaking there plus almost every judge from Shark Tank is going to be speaking the lineup is just really impressive of who they got for it and so it's going to be very exciting they'll be they'll be posting about it this week actually the ads just started uh for their virtual Summit it's a 3-day Challenge and they do a a great job doing that so Andrew and Eddie will be leading that up okay why am I doing this warwind why is there half a dozen events in a three-day period free events influencer events yachts and mansions you know large format 3,000 person events uh free elevator night why is all these things happen VIP diners Etc well I am compounding on my relationships I'm going deeper in different relationships I'm building new relationships and I'm gaining a lot of social media awareness a lot of deals happen a lot of business happens Etc I've been doing this my entire life

and so when everyone someone asks me what is your one superpower my answer is always the same I say it's my cell phone whether I want to get a restaurant reservation or I want to invest into a restaurant I'm one text message away from a relationship and so I like to throw events from free to expensive to charity events to business events to everything in between because I want to bring people together in between there by the way this 3-day Whirlwind I'm going to be inviting the local Miami friends local Miami influencers local Miami Ballers local Miami models local Miami different characters to come to different parts of these six events the ones that fit them I will invite them to I'll invite everyone to elevator night obviously and the ones that fit to come to an Aspire tour or VIP dinner Etc I'll be inviting them as well now why would I do that it's the same concept I'm going deeper in certain relationships I'm spending

more time with people that I want to see and I try to do this in every city that I go to but during this warwind March 11th to 13th you're going to see a ton of social media would be able to actually watch in real time everything that we just talked about from elevator night influencer event Aspire tour VIP dinner with Dave Meltzer 100 million Mastermind at Garrett White's house the yacht event and everything between it is very very useful for people to watch what am I up to so that you can pick and choose for yourself you might want to throw a meet up in your city or you might want to throw a meet up in a city that you're going to you might decide that you're super super deep in real estate and you want to throw a real estate Meetup you might just want to get people together to build your you know your Rolodex build your contacts up and you just move to a new city you just moved to Miami or

you just moved to Chicago you just moved to Austin Texas great you could start a running club your running club is every Saturday at 8:00 a.m. you guys go running the first time you've got four people then you've got 11 then you've got 22 then youve got 30 then you got 100 and now you start to meet all these people in town you don't want to go running great you can do it for poker chess pickle ball basketball football whatever you want it doesn't cost you anything to do but if there's a certain sport that you like or a certain game that you like or a certain thing that you like to do activity wise could be yoga breath work whatever surfing you can get people together and you can start to build your network it is fascinating what happens when you build your network the fastest way to success is through working with other people it's through relationships let's say you need to find a manufacturer right off

top of my head I know oh polish Raider Minimus that's a great Warehouse it's a three 3pl Warehouse they have over 100,000 square feet you should talk to him he knows everyone here oh you need a clothing manufacturer oh you should talk to vered her family vered Nissim they they have an amazing Company downtown LA 300,000 s feet every word that I say out loud or you say to me I know someone that fits Warehouse manufacturer real estate design website accountant lawyer anything any topic that you bring up to me I've got someone in my mind and you probably do too now what I'm trying to do is become closer with those people I'm sending them deals inviting them to events building relationships posting on social media texting them memes texting them when things are relevant to them texting them happy birthday like I'm trying to build relationships with all the things that I'm doing so as you see

me go crazy with six events in 3 days just understand the the basis behind it I want to build my network I want to build my social media I want to bring people together I want to create deals and I want people to be introduced to each other for the butterfly effect for them to go off and do things because that to me is almost like a form of Charity if I can create Investments and Deals and Partnerships and friendships and they go off and do all these other things the Butterfly Effects stem from me and it can literally change the world I've watched Friends go off and do amazing amazing companies and businesses by meeting each other at elevator nights I've obviously watched people at the 100 million Mastermind create big businesses together huge Partnerships help them fix things and make them more efficient and also as you're thinking like dang did he say $100,000 I also have a $20,000 Mastermind with Tai Lopez called the 20

million Mastermind or 20 mil so we call 20 mil Mastermind you can see the website 20 mmm.com for 100 million Mastermind it's 100 m.com so one 00 m.com you can also see the social medias for all of these for operation black site which operation black site's going on right this second I'm here at operation black site you're going to hear on this episode Tony blow Tony blow has been teaching for over 40 years self-defense so he's one of the instructors at operation black site which is literally happening while I'm sitting here talking to you right over there it's a 3-day experience we've been doing it for 5 years so we do it every month here at blacksite ranch right there's the wild jungle so wild jungle there's 200 animals over there but on the left side of where I'm pointing at there's an entire shoot house obstacle courses military training type sections for operation blacksite you can visit

the social medias at operation blacksite or the website operation blacks.com so we're going to transition from right now to the next part of this episode it's attached for you you got a two for one special with our guest Tony blow during his 40 years he's taught the military the government Police Department civilians and everyone in between how to become more efficient at self-defense through what he calls the spear system so make sure to check out Tony blow for the next 34 minutes after I'm done talking here when you go out there and you are deciding to either want to throw event you want to consume content of an event you want to be an attendee of an event you want to go to a mastermind throw a mastermind join a mastermind learn about a mastermind Etc check out my social media check out the different pages and accounts just go down the RAB hole and see what you like you might want to go to free events you might want

to go to masterminds you might want to attend operation black site you might love the idea of a Spire tour elevator nights I'm throwing all these different things so you can pick and choose for yourself what you like or maybe it's your friends significant other your staff Etc that might want to go with you or maybe they're not you can't attend or you're not that interested in it but your friend is maybe your friend's a nerd that loves this or your friend loves the idea of getting military training or your friend wants fight training or your friend wants to be in a mastermind you might be able to recommend to your friends staff co-workers Etc events to go to not just mine but other events that you see across social media that you might like masterminds that you might like training programs that you might like real estate events fashion events Etc that you might enjoy events create relationships events

create memories that can last a lifetime so go out there spend more time with your friends go to sporting events go to music concerts Etc and make sure to check out Tony blow for the rest of this episode and we will see you guys next Monday on the money mondays.com

ladies and gentlemen welcome to the money Mondays this podcast is taking place right here at black site Ranch some people know it as wild jungle there's over 200 animals over there to my right and on my left right the second is what's going on it's called operation blacksight Operation blacksight is going into its fifth year where people learn how to shoot how to fight had to escape and as we sit here right now with our next guest they're actually learning how to do tourniquets and do with blood and Trauma it's very intense it's very useful that's why I've been doing for half a decade and hopefully we'll keep doing this for many many decades because it's important for you to get training to learn how to defend yourself and become a Human Weapon since I just said that you might be leading into who Our Guest is today he has over 40 years of experience teaching people teaching the military teaching government teaching

UFC fighters teaching trainers teaching civilians and everyone in between how to better improve their skills whether they're beginner Advanced intermediate or even at the championship level how can they get better and so without further Ado I'm going to have our guest Mr Tony blow give a quick two-minute bio so we can get straight to the money hey uh Tony blow thanks Dan uh uh I love doing this I love coming to black site uh and um the you know the bio at at turning 65 years old you know how do I do a two-minute bio but I I uh you know I start off there there's two things that are unique about our system one is it's the the found of understanding the psychology of fear how to turn fear into Fuel and uh I grew up afraid of everything I was a really good athlete but I was afraid of every single sport uh I didn't want to strike out I didn't want to let my team down if I was grappling what if what if the guy breaks

my knee and I would worry about all the wrong thing so I never hit Flow State in spite of that I figured out a system to manage fear so I could Excel as a as a as a parent as a dad as an athlete as an entrepreneur um the other part of that is I was scared to death of violence I grew up in the' 60s and so that was Batman and manx and the Wild Wild West and and it was wild so I'd watch all these shows and this this fear connection is so important because I was so afraid that all that [ __ ] was going to happen to me that when I was watching the TV shows I was going if I learn to fight all that fear will go away so I started to learn uh how to train uh uh martial arts grappling and all stuff and when I got into fights as a kid as a teenager the fear didn't go away I was like what what is wrong and I realized that we look at self-defense incorrectly and I spent my life transforming and reimagining uh how

people can protect themselves so what's interesting is I've asked some of the most household name athletes some of the greatest fighters of our time this exact question about the word fear MH and you hear Mike Tyson and Mike Tyson explains that he needs fear in order to step into that ring he is afraid he he does have fear and he uses as fuel to go inside and become the champion that he is and become a Ferocious Beast that he is I asked Oscar De La Hoya he said I wouldn't be who I am without fear mhm he said if I go in there being cocky I'm going to get knocked out right yeah when I say to you the word fear what do you think about uh same thing and it's a it's it's interesting because if you talk to Tyson or de la Hoy when they were fighting they might not have had that same answer it was when they matured and evolved that you realize oh my God fear was my fuel we have a Maxim in our in we have a

program called no fear and it's spelled k and or W and it's just this reframe of that if you get to no fear that's the stress inoculation that's the Reps if I ask you a question about business about uh betrayal in business an entrepreneurial thing and I've seen you teach and talk so many times your answers are like you're like D D D D D D D D but it's because you're you've had so much experience with it when we're kids nobody mentors and tells us fear is a good thing fear is there to keep you alive uh fear releases these chemicals that make you stronger they make you faster but if you've got a a uh a negative relationship with it you know if your coaches your mentors your parents don't teach you it's okay you got to lean into fear but so George St Pierre one of the greatest uh MMA guys um I was so I grew up in Montreal uh and George was a kushak kai fighter in Montreal he used the B out of me in in

the gym before he was Rush St Pierre before he did MMA and uh uh it was wild we became friends and and but he never talked about fear and psychology until after he got much older and now he talks about it I just saw a clip of him saying he wouldn't have been a champ if it wasn't for fear so I think part of that is you as you get older you go like I think now that I'm in my 60s I think of people when I was in my 20s or 30s telling me business advice or or Mobility or or any type of advice and I'm thinking that doesn't apply to me that doesn't apply to me so I I really think that um I look at at at fear as a psychological Tool uh as a as an organic uh fuel uh you know we like to tell people you can't be brave if you're not afraid so it's a reminder that if I use that fear it can be empowering the the hard thing is when you have an experience of fear whether it's uh Business Health entrepreneurial violence

the physiological change like the blood rushing to its extremities feels like you're like like that and your heart is racing and you've got vertical breathing and your palms are sweaty if nobody teaches you that that's okay that's what your body's doing autonomically that can freak you out and so that's why a lot of people hyperventilate or they get that freeze response so I'm going to tell you guys a fun story about George St Pier he actually changed my entire mindset on sponsorship and endorsement deals he sent me a pitch deck many years ago and he had won like backtack athlete of the year not just in fighting all sports and in this pitch deck was a photo an image of his entire body head to toe and then it showed price points for each part of his body so the Hat it said 100,000 sunglasses 250,000 mouth guard 50,000 shirt 500,000 watch you can you get the point shorts Etc down to his shoes and it had

a side note for stomach and it showed drinks food snacks protein different things that he would consume MH on the left it showed travel would he get paid for a backpack for an airline things that he would do in his life and this has been burning in my mind ever since genius that head to toe there's an endorsement deal and every part of it and I literally use it in speeches and discussions we talking with influencers celebrities athletes everyone I'm like let me tell you about George St Pier yeah and I use this story so when you mention his name it boom it comes to my mind how to do endorsement deals I I uh after we finish this I'll show you some really cool old old CU I knew him before he was rush in fact you know my highear equipment that we do the for on4 Stuff um I uh gave him some equipment back at the gym there so he could work on his ground and pound like just gave it to him uh and it was wild to see his career

just just uh grow and and you know there's one interview that I that I use in some of our presentations where he says uh he was that the the worst day of his life is the day he has to fight that he's terrified and when you see him doing his Superman punch you know punching people in the face and fighting guys if I said to you that guy this morning was terrified you wouldn't believe it what people don't realize about fear and this is like like like the gift of this like Epiphany like this lightball moment is that you know Tyson used to throw up before his fights but people didn't know that right if if you you remember like what a menace he just like dominated everybody imagine if you and I and and you're a betting man you you invest if you and I were walking in the bowels of an arena and we opened the door and it was a young Mike Tyson right and and the door and but but wait so visualize this I'm there and I go the

next fighter we see uh you going to bet on to win I'm going to bet on to lose and we open the door and there's Tyson thr crying throwing up you'd have gone oh man I'm betting the other guy for sure and and but then so what I tell people it's called fear management and there's a like like a joke I make when when we do our no fear seminars is I go like you know you have a Costco store manager Walmart store manager that what we all need is like a little fear manager button that we need to manage fear the market changes you're managing fear really quickly you're you're you're being followed you know you're managing fear you're late for a flight you're managing fear uh it's it's uh it's a wild thing and the better we manage fear the better we manage time so time is the only resource we can't get back when we're in a fear loop we're catastrophizing what's going to happen what next oh [ __ ] I'm going to lose this

I'm going to screw this I'm going to you know like when when when covid hit was wild cuz all of my contracts most of my contracts are law enforcement military well guess who stopped doing any training at that time so he went and so like 35 contracts got frozen and I'm like a small boutique business you know I've got uh 20 trainers around the world but it's just me my wife and a couple people at inside sales the whole thing stopped so two weeks became two months and I'm going I'm going I'm going to lose everything and now it was fear management and it was like like how am I going to so here I am a fear management expert I felt like somebody shoved vacuum up my ass I was sucking out my insides right I was just like like like terrified um and and why I I I I tell people I make this joke if I wanted to learn how to skydive and I don't I'm afraid of heights I told you I'm afraid of everything you know so

number one fear in the world is public speaking but like you see me talking in front of a group when I'm in my zone doing my stuff there's there's I I got no fear cuz you know your material and you know how to manage you manage the fear but if I make the joke if I'm going to learn Le how to skydive I don't want to learn from a Red Bull 22-year-old Red Bull athlete with a death wish I want to learn from a 55 or 60y old jump master who fought in three Wars survived and has done thousand jobs and he loves it so much that when he retired he said I want to teach people to do this right so if I want to learn investing and you you see this you know now you like there's uh I make fun of this all the time like if I see one more longevity influencer online who has gorgeous genetics they're 24 years old right like hey talk to me about longevity when you're 100 and you look like that not when you're 24 so if I

want to learn and I want to learn investing from someone like you I want to learn if I want to learn fear like I'm like like I said I've been afraid of everything am I going to be a good dad oh my God should I open my school should I not open my school all my life throughout my career 60 Deca you know six decades 60 decades I'd be pretty old six decades um and I tell people I go I'm going to tell you and hopefully it'll work for you what I did to manage fear with all at all these stages you know and there are some people that are you know people who are just not afraid of anything and they're like I call them the unicorn and if you meet a unicorn while you can be inspired by them there's nothing to learn so if you and I go how did mozar write that when he was seven if we don't understand that we're not unicorns right so we can be inspired by greatness but we can't really uh emulate what that person sees you see

things differently like like math wise I've seen you up talking and you do like a computation and all a sudden like like you see that like you're Rainman right like and if I go I want to I want to be able to do a dandz when I look at that I go I don't understand what he's doing how did he do that so it's a zone of of Genius You Can Be Inspired but I'm off on a crazy tangent but I like it's important what we do when we make those decisions to improve ourselves uh there's going to be when you move outside your comfort zone you get a fear Spike and if you don't know how to manage that fear Spike you step backwards and you stay small so I think that's where I was going so typically we talk about investing into businesses um talk about charity things like that I want to talk about investing into yourself why is it important for people to invest into learning self-defense whether it's martial arts gun training

or combination of all the above what could people be doing why why should they be doing it for themselves and for their households well I think at at the end of the day whatever your political angles are whatever your diet nutrition angles are uh we are survival organisms if I knock you out your body independent of your ego your attitude your beliefs tries to you know reregulate your your nervous system and awaken if I cut you and you don't have to go say hey white blight cells you know do your thing [ __ ] tries to heal itself if I if I said what you say and jumped across your body without you thinking would go whoa whoa whoa take it easy you would hit a what we call a nonviolent imp posture and try and naturally diffuse so we understand uh intrinsically there's a survival response we have in it I really believe um because for centuries we've outsourced our safety like there's like like a hundred years ago you knew which

mushrooms killed you and which ones Got You High you know a 100 years ago you might be you know I go into town to sell some pelts and some you know Bandits come onto the ranch and our wife was up there with a black rifle powder you know rifle going I will shoot you but she was shaking she was managing her fear to protect her kids and protect her property so um we've outsourced our safety and I think when you realize that you are the provider the protector that that classic language when you know you look in the in the in the mirror and you go I can protect myself I will defend myself and the world's got a little crazy in the last 5 years if I need to be a courageous bystander and like the the I've been saying this for about 20 years the ability to protect yourself or a loved one is in arguably the single most important skill you could possess and I've had a lot of people try to argue with me and I go okay let's say you have

a car collection I go keep your car collection but I'm killing your family you go okay no yeah take the cars oh you have a stamp collection like cuz people try to like you know the the the the irrational mind tries to argue and that you be the contrarian and I'm like so to to I always like giving the substance before I get to a direct answer is why should you learn uh how to improve your situational awareness manage fear be able to handle a sudden Close Quarter violent encounter uh find out that you just got uh you you in a car accident you're you're getting robbed and you got in a fight and you got cut or duty to care or I going to put a tourniquet on somebody else or holy [ __ ] I did get cut I stopped the guy how do I put a tourniquet on me the like the ability to save your life for someone else I like what is more Empower more empowering than that here's the Transcendent part of that is

and this is a great thing there was a guy that I trained he was a marine and he came to uh train with me a couple times hand to hand he retired and he got hired by a DOD software company uh Department of Defense guys and he was responsible for 12 PE people and in their sales team and multi-millions of like like sales commission now he's on and they figured his background and who he knew and all of this how he that right you're like you're buying the Rolodex right and and The credibility like he was there he calls me CU he knows we do all the the mindset fear management stuff and he literally says and I can't mention his name but but his quote is is I would rather be in a gunfight than be in this board meeting that I go to and talk about my quota he had no like so here's a guy if I said to you Dan uh board meeting negotiating or uh surrounded by bad guys with gun shooting at you go board meeting right

so uh I I really think if you think about this Outsource safety concept because what do you do something's happening you're like 911 the what's the response time now on [ __ ] like minutes we had a home invasion in 2009 cops were there in 3 minutes three that's outrageous that was 2009 um I might have come home to a completely different scenario with no no family but like now like you can empty like a magazine on somebody like 9 12 14 in four or five seconds like you're you're not even finished dialing 911 in your dad or bleeding so it's for for many people out there they they live in a bubble uh oh you you're going to love this this story and I think it'll really resonate with where you're going so I was really good friends with Bruce Lee son Brandon and I was on the set of the crow with him three weeks before before he was [ __ ] you never knew this this was wild I'm on the set of the crow they're doing some

some stunt work uh and I'm like going like like this is a dangerous set like this these guys something's off here and there was one part where they going to throw an actor into some boxes and I see Nails coming out of the boxes oh my God and I'm like I like I go over to to the I go over to the stunt coordinator I go dude like there's two Nails out of this like cred here you're going to throw somebody in so when I heard what happened I was like there was there was a moment where I felt like if I was there I'm the type of guy that that if there's a gun on the table I'm going to check is it loaded is it this is it so I don't know if you know the the whole story of how he died um you know uh there was the the uh dummy round blew when when the primer blew no one cleaned the gun so there was the the uh the tip of the bullet was in the barrel when they put the squibs in to fire the closeup on the gun so you get the flash

it blew the uh the lead out like so slow that it just did so much damage when it hit Brandon the stomach but I got this call like Brandon's dead and I'm like holy [ __ ] um and um so I went out to the funeral and I'm on a red eye back and it was back in the day Walkman you know so I had a Walkman I I loved to read I had three books it's a red eye back I was living in can at the time and uh I put my books down here I'm in business class I got a seat beside me I'm like oh good quiet I'm doing this and before they close the the the uh the door a flight attendant not working the flight runs on so she's got her name she's got whatever Delta America whatever it was she gets in and I'm wearing like like a like this t-shirt dir jeans and uh she says oh that's my seat I move my [ __ ] I'm thinking I [ __ ] you know and then she's like fired up it's midnight you know she goes oh my God hi my name's uh you know Susie I'm a flight

attendant uh thought I was going to miss the flight this isn't my Hub and I'm going oh my God she's going to talk all night I want to sleep and I'm like I'm not in a good mood a good friend of mine just died coming for a funeral I'm trying to make this dramatic and she goes she goes so what do you do and we're starting to taxi and I look at her and I go I'm a life insurance salesman thinking who wants to talk about life insurance just as you're taking off right and she looks me up and down she goes you're not a life insurance salesman I'm a good reader character person and I said okay you got me I'm lying I'm a life extension insurance salesman and she goes life extension Insurance what's that I go I teach self-defense and she says oh my God I always want to learn how to defend myself and I interrupt her and I go no you didn't cuz people who always wanted to do something do it mhm I said I think

what you meant to say is you always wanted to be you you always wanted you want to know how to never be near a situation where you might have to defend yourself and she goes oh my God yeah we I ended up doing a 5 hour seminar for the whole flight home but it was this idea that if when you say to people come to blacksite and train with us they go this looks cool but then they sit there they don't realize the noxious effect of fear like why would you invest in and practice something you never want to have happen you've got to be another level in your thinking where you go the worst day of my life would be I had a chance to influence the outcome but I didn't know what the hell to do and that's what we're giving people here is options we're options facilitators every one of us is a Human Weapon we we we all know how to fight we don't know how to fight we don't know we know how to fight and it's overcoming that fear first and

it's the type of thing where you can come and do the training and go okay now I know and maybe I'll do one or two more gun classes or I going to practice once a month with the tourniquet or I am going to learn Jiu-Jitsu or whatever you fall in love with something but the ability to know that you can protect yourself and not be manipulated that's huge but the Transcendent value is that changes your emotional psychological posture at your next meeting right yeah so it's U it's it's it's it's very it's it's super interconnected you know the expression the pen is migher than the sword mhm so I took some poetic Liberty and I added a sentence to it the pen is migher than the sword when you know how to use a sword for sure right so you're there you're going in the back of your mind like you're such a strong negotiator because you know you don't need the deal if you don't like the person or you don't like the whatever

you're gone that's the katana I'll cut this in a second where you remember Iggy Pop this is one of my favorite quotes is he said imagine if desperation were attractive so a lot of people come in there they need the deal so bad or they need and and so they come at you negotiating with fear as opposed to with Fierce like and you know it's uh it's that mindset switch and and you can get closer to that when you do this training because you discover that you are vulnerable and then you you build to strengthen that and you just you become a better version of yourself immediately even after two days so you guys can see what we've been talking about operation blacksite you can go to Instagram it's operation blacksite on Instagram and social media and then also operation black site.com you can see full details okay the spear system M you've been teaching the spear system for many many years all over the

planet what is the spear system explain break it down and where can someone go find or research or hire you or book you or come to get training Etc yeah thanks um so the I I grew up doing wrestling Taekwondo boxing got into some confrontations where nothing worked they were so close they were so fast one was a road rage one was multiple salant one was in actually in a boxing ring um and and I had this wicked tunnel vision and I was a Bruce Lee junkie like all of us right I think you were the world's biggest Bruce Lee fan but I was like everyone every Bruce Lee fan thinks they were the biggest Bruce Lee I loved them I remember when I was 15 my mom said are you going to go into the family business you're going to be a lawyer doctor cop you know it was the 70s so there were only three jobs and I and I I said Mom I'm going to be a famous martial artist like Bruce Lee I'm going to develop my own system and she P

was on the floor looking at Bruce Lee magazine doing the splits she Pat me on the head and said okay sweetheart we'll talk about this when you're older like I just knew I wanted I abhor violence um and and and I'm I'm so afraid of it that I just think about it all the time I Stud I'm obsessed not passionate obsessed and so I started teaching in 1977 my first paying official student 1980 this kid Mitch gets dropped with a left hook Dan um and I'm teaching him at the time what we all think of when we think about fighting we think John Wick we think Jackie Chan we think Bruce Lee [ __ ] doing moves doing moves so I'm teaching him the moves and how to think and do this stuff and I go and and and just visualize this I come back to his private lesson I've been training him for three months he was having a bully situation at school his dad was a friend of of my family i' known them for decades

um literally since I was born and I'm 20 at the time and he says and his dad uh uh Joey says Mitch is having a bully situation at school I need you to um um teach him some stuff CU you're still doing your your your Marshall tricks right called The Marshall tricks I said yeah it's 1980 I'm making $4.50 an hour for my father Sweeping in his in our we had a a lady's import export clothing business so I'm in the back sweeping and I would punch boxes every day we get a shipment in like Rocky this is like before 1976 when Rocky you know came out or no 1980 it was four years after so I'm inspired by the rocky scenes and I'm beating the [ __ ] out of the boxes doing stuff Joey says I'll pay you this is really how I started my business he goes um how much you charge me uh for Mitchell I go I'm not going to charge you friend of the family he says no no no no no I want you to do this like for real and be and be serious about this

and uh I go um okay I I don't know I can't charge you he says how's 20 so I'm thinking five classes cuz I'm making five bucks an hour I said whatever that's fine he says so I'll pay you 20 bucks a class and I'm like holy [ __ ] and I'm going I'm rich like I'm like I can retire I haven't even know one class so I start teaching Mitch suddenly Mitch's brother Steve goes how can Mitch gets private lessons now I got that and and they're in a wealthy area and then one day we're training outside and Derek across the street says what are you guys doing next thing I got 30 30 like in a week I'm I'm at $20 at 20 bucks an hour oh my God and I'm 20 it's 1980 and and I'm still working 40 50 hours a week billionaire yeah I'm I'm doing so what so I'm doing I'm doing this and I'm working 9: to 5 for my father sometimes Saturday and then every single night uh for six years I'm teaching privately who um but Mitch's

bully situation that kicked this all off uh I come back for private lesson and he's sitting there like this in his room and I went what happened and he jumps up here can I swear on the show not the f word okay and he's going so beep beep beep beep beep and I'm going calm down man what what's going on and he goes you know the bully and they it had been a verbal abuse up until now no physical and um he said uh man the guy today put his hands on me and I told him you look like the school wasn't doing anything so I was just teaching him in case it got physical he was running late for class and the and the bully tripped him and everyone starts laughing and um Mitch gets up and he and he's like what are you bothering me for and I'm paraphrasing it for for editing purposes you know what do you bother me for I don't even know you've been bugging me since school started and the guy walks up me goes and he shoves him he goes

what are you going to do about it to you no to to my student Mitchell right so he's like and Mitch is 15 years old and he shoves Mitch and Mitch goes back and he just goes red like someone puts your hand on you and you just lose it and he grabbed the guy and slammed him against a locker bank and said leave me alone man I don't even know who you are you just been bugging me and then he looks at me Mitch looks at me he says then he dropped me with a left hook I said Mitch I don't understand what do you what do you mean like why didn't you parry block slip and he goes well I was holding him with my left hand and then he goes I had my school books that I picked up in my right hand so you can imagine if you and I had to box Dan and I had to hold your shirt and hold books how easy would it be to hit me in the face right and so but and and I and I I swear this happened I said I described it as it was like the god of

self-defense I was 20 1980 I went oh my God we teach self-defense wrong and what I meant by is we don't talk about the emotional psychological we don't have a pre-fight ritual um it just like real violence is just sudden it happens and action's faster than reaction what happens when our situational awareness is compromised I'm going to get a little nerdy here for a second our executive function is hijacked our cognitive brain is bypassed and our lyic system it's called an amydala hijack goes [ __ ] like and we you know so we know Mike Tarzan been on your show many times he loves snakes most guests here if you slipped a snake in here during the interview they'd be like what the they would do so their primitive self their Primal self would react to that until you stress inoculate so I started that day in 198 I said everything we do has to make sense in the real world and we started reverse

engineering everything we would look at any real incident and go what impact does it have on our body and our mind because I don't I'm not going to stand there and and and if I always tell people now if you look at CCTV and video evidence you don't see you've never seen a John Wick fight in in the real world doesn't exist there's no evidence of it you would think if all of the and I've been a martial artist for 50 plus years so people think I'm hating on martial arts I'm just is trying to make us safer going look this is cool I've got a gun collection I got Spears I got knives but if somebody broke into my house I'm grabbing my glock and a tomahawk like here we go I'm not going to grab my spear or a black powder rifle where I go Miss and go oh like [ __ ] second right let me let me reload um so we just got to look at real violence so how did spear happen is while I was only I was doing fight club before Fight Club was a

movie we were like getting once a month together we'd get the [ __ ] get get together and beat the crap at each other but it wasn't just let's fight like in Fight Club I'd say um literally I go Dan what's your biggest fear in a confrontation and you'd say I don't know two guys with a knife and then we would do psychology we do Drilling and then we'd put our makeshift gear on I lived in Montreal at the time didn't have my equipment company so it was like a hockey helmet gauntlets Taekwondo chess Guard baseball shinguards we were like Frankenstein right we'd put everything on and then I'd say uh next up uh Dan fleschman and you'd put your gear on and i' go Dan your scenario is this and two guys with a knife would approach and you'd be like oh man this is when he interviewed me and I would give you that fear and you'd see people like viscerally go and because because if I say let's Spar you go hold on a

second you warm up and you get ready and you stretch and your shadow box you don't just start so these things were like fight club with a scenario and uh in it I noticed we'd have we had a reputation we do these once a month that some bad asses from all over Montreal would come in and a lot of them would like turn and freaking shrimp and go go fetal and tap and and I go man like like I thought this guy you know you judge a book by cover but what I realized is nobody understood two things here how to manage their fear in the scenario but the other thing I noticed is that when people were surprised they all flinched and I was like so I started experimenting with this and I developed a drill called the Sucker Punch drill which would be I'd have a mouth guard on you'd have gloves on and we' just be talking and I'd say Dan whenever you want the conversation punch me as fast as you can right remember the Ali video

that I showed we show a a clip of that or a picture of that on here where there's a picture of Ali the like the greatest the Freddy star have you seen this video yet I don't think so I got I'll send it to you Freddy star is leaning over talk Ali and a uh in in uh uh the interview in the UK and Ali's like listening and drawn in and then star goes and W and he throws a jab and you I got a picture of Ali going total fetal but here's a guy that's fought Fraser Norton you know like the foreman and here's like like this little comedian who surprised him and made him Flinch so we show that video because a lot of people especially male egos go I'm not going to Flinch this is [ __ ] and I go like you're flinching is your friend when your situational awareness is compromised you want something to go whoa I didn't see that so spear is an acronym for spontaneous protection or startle response accelerated response

spontaneous protection enabling accelerated response I figured out almost like classical conditioning a series of drills where we uh trick the body synthetically into micro flinches and then attach a cognitive correction so we're converting the Flinch so instead of us going like most uh um victims of stabbing who don't survive a stabbing they'll get slashed in the arm and then there's always a trail down their back so if you started hitting me I Flinch non-conscious movement but then I want to get away I go like this and I turn and the person's still coming at you so there's that there's a forensic line all the time so what we do is we teach people the Flinch is going to happen whether you like it or not mhm but then how do you convert it so how do you attach the Olympic uh the uh uh um amydala hijack with Olympic system with this cognitive like an athlete what should I do here so it's a micr Flinch

and then there's a uh like a sequence of drills we do we call finger Spate outside 90 where you drive in and you recruit this Corto extremity explosive movement almost like a biological airbag and um we've been teaching it so I discovered this like an archaeologist in in 1986 87 and I've been refining it like like to today when when Co started I saved my company by teaching online we've done almost 800 classes wow since 800 2hour classes online all over the place man um so I I I just say that because I'm still I'm so obsessed with it we're still coming up with with wild stuff so so basically I recognize we're all human weapons we all have fear how do we use fears fuel how do we use our natural inclination to whatever we're going to do and weaponize fear and weaponize our startle response and get back in the fight so where can people find you on social media where can they find your website how can they get a

hold of you um so best thing is is so I've got two main websites blow Training Systems my last name BL uer Training Systems I've been around long enough that if you just Google Tony blow you'll find my the lovers and the haters like any of all of us uh then there's blow spear um of course you can find me through black site I've been I think every single event since since we started um and and uh you know I love it thank God I I I live close to here you know so it's just easy for me to shoot and and do it but um there's there's something so special if you're sitting on the fence should I do this should I do this like being able to understand your vulnerability and how to turn like like the primary ingredient of Courage is fear and to experience that and then to go oh my God I know how to put on tourniquet I know how to shoot a gun and you're not going to master stuff like the and you got worldclass

instructors here but you're going to know what you don't know and fear of the known is a lot more manageable than fear of the unknown absolutely all right guys um it's really important to have these discussions with your friends family and followers about learning self-defense so if you can go to martial arts training if you can go to gun training if you can go to a gun range learning something at least having some basis obviously we' love to have you here at operation blacksite but in your own Hometown wherever you are in the world there is people that can teach you martial arts shooting self-defense Etc so at least you have some type of a basis because what you don't want to do is the famous quote from Mike Tyson everyone has a plan until you get punched in the face so going through experience going through the the back and forth learning from people that actually know what they're doing can

literally change your life and hopefully save your life if if you know God willing it never happens um but if it does you want to be at least somewhat prepared for those moments so that you know what to do in those situations all right guys this is a very different episode where we talked more about investing to yourself into your mind and into you know protecting your household and often times we Overlook it until after the fact after you get into a car jacking after you get robbed in Los Angeles after you get into a random stabbing in London or New York where it's happening now like you do it after the fact it's mathematically unlikely that you're going to be the one that gets robbed again or gets stabbed again you know it already happened to you like unfortunately and so you it's not that often you hear someone get like carjacked twice right um there are definitely women that have been raped

multiple times because that's a much more intense thing and it's uh more more Focus happens there but the actual like robbery shootings and things that we see often times happen during tourism or in certain cities certain territories and so getting the training beforehand rather than after fact is very critical similar to trying to be healthier before you go to the hospital rather than fixing after the fact so the more things you can do to be preventive to learn is critical have this discussion with your friends family followers uh maybe take all your staff your co-workers together go out there and do some martials training or a day at the range just getting comfortable with it and then if you can actually spend time or you like it then obviously be great if you can get into more intense training because this is a lifelong Mission you don't just learn once on a one day thing or a two-hour thing here and there this is

part of your your daily life because at any moment your whole life can change appreciate you guys listening uh check us out at the money mondays.com you've been helping us you know stay in the top 10 for over 110 weeks in a row so if you can comment like subscribe share check out Tony blow across social media and we will see you guys next Monday

Questions about this episode

Who speaks in "The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111"?

Dan Fleishman (Host), Tony Blauer (Guest).

What is "The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111" about?

The episode discusses the dynamics of organizing live events, highlighting the contrast between high-ticket experiences like the $100,000 100 Million Mastermind and free community gatherings such as Elevator Night. The speaker details the motivations behind participants' investments in high-value networking and mentorship opportunities while also emphasizing their commitment to providing…

What is mentioned in this The Money Mondays Podcast episode?

11 people, works and ideas are mentioned, including Tony Blow, 100 Million Mastermind, Aspire Tour, Elevator Night, Operation Blacksite, Spear System. Each one on this page links to its own page with every episode that mentions it.

How long is "The Business of Live Events & Tony Blauer's Self-Defense Philosophy 💰 EP111"?

The episode runs 57 min; the transcript is about 11,480 words in 65 timestamped sections.

More from The Money Mondays Podcast

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.