Her 7-Figure Empire. No Excuses. - Amanda Dobler

What is discussed, and when

1. 0:00 – 5:00: Habits, Calorie Deficit, Corporate World, Proven Podcast
2. 5:00 – 10:00: Six-figure launch, Fat Loss, Habits, Influence
3. 15:00 – 20:00: Client Experience, Corporate Job, Testimonial
4. 20:00 – 25:00: Habits, Beach Body coach, Discipline, Fat Loss
5. 25:00 – 30:00: Testimonial, Calorie Deficit, Fat Loss, Macros
6. 30:00 – 35:00: Microsoft Excel, Microsoft Word, Calorie Deficit, Group Coaching
7. 35:00 – 40:00: Corporate Job, Telegram, Google Docs, School
8. 40:00 – 42:31: Amanda_dobbler, Fat Loss, Fat Loss Coach

Notable quotes from "Her 7-Figure Empire. No Excuses. - Amanda Dobler"

• And stop coping with food, stop coping with alcohol, and really work on my habits and my behaviors and my triggers and really connect with my mindset and get control over that.…

  about Habits · at 1:19

• Eat pizza every single day for every single meal, you can still lose weight as long as you're in a calorie deficit.

  about Calorie Deficit · at 2:43

• Long-term impact of how I structure it and the decisions I make. And it's the same way that I teach my fat loss philosophy where it's the long-term effect of what you're doing…

  about Fat Loss · at 5:04

• You 100%. I grew 130 something thousand followers in 39 days and then we did a six-figure launch and we did it, there's two ways. So, I'll just tell it for the audience. We did…

  about Six-figure launch · at 8:03

• All of that when the reality is I think it's most important to focus on getting your clients and that client experience and hustling. ling with that and just getting experience…

  about Client Experience · at 16:27

• You can hire me and I'll coach you for 3 months and all I want is just your testimonial and all I want is that like you don't have to pay me anything. And so grinding and just…

  about Testimonial · at 17:13

• Thing I forgot to say is when I was coaching for free, I also still had my corporate job. So it's like I quit my job and then had nothing and was really stressed out. So, I…

  about Corporate Job · at 19:31

• Has a community aspect now which I'm using. but for the tech support, my clients are in Telegram which is, a free app similar to WhatsApp and there's different groups in there…

  about Telegram · at 34:08

Who and what is mentioned in this episode?

People

• Mike Tyson — Person · 1 mention · first at 20:49
  Consistency. Having that discipline and consistency is important. I think, Mike Tyson said it really well. It's, discipline is doing the thing you hate as if you love it just endlessly and relentlessly.
• Amanda_dobbler — Person · 1 mention · first at 41:52
  Yeah, Instagram is the best one. and it's Amanda_dobbler.
• Amanda Dobler — Person · 1 mention
• David Goggins — Person · 1 mention

Companies & orgs

• Telegram — Company · 3 mentions · first at 34:13
• Proven Podcast — Company · 1 mention · first at 0:00
  Welcome to the Proven Podcast, where it does not matter what you think, only what you can prove. Today's guest, Amanda Dubler, has built a six-figure per month health coaching empire as a.
• Vanderbilt University — Company · 1 mention · first at 0:38
  Health coaching business, that's bringing in six figures every single month. I went to Vanderbilt University and I struggled with my weight for a while. I was always a huge yo-yo der. I was breaking out a ton.
• Beachbody — Company · 1 mention
• X Corporation — Company · 1 mention

Products & tech

• School — Product · 2 mentions · first at 33:40
  Were someone starting from scratch and I had no platform, no nothing, I would start my program on school, Alexis, whatever. Not it's not a plug for him. I just started learning…
• Microsoft Excel — Product · 2 mentions · first at 34:20
  Know, a free app similar to WhatsApp and there's different groups in there and we use that. And then we use Microsoft Excel to keep track of their habits. We use My Fitness Pal…
• Microsoft Word — Product · 2 mentions · first at 34:33
  Their food. I'm not a tech-savvy person at all. I started my clients on like a Microsoft Word document and using my cell phone. Everyone had my number. And then as I've grown…
• Google Docs — Product · 1 mention · first at 35:00
  Brownie points you get by saying Microsoft Word and Microsoft Excel versus the Google Docs because I am oldfashioned. I like my Microsoft products. I'm sorry for you people who…
• Kajabi — Product · 1 mention
• MyFitnessPal — Product · 1 mention

Concepts & topics

• Habits — Concept · 6 mentions · first at 1:22
• Fat Loss — Concept · 4 mentions · first at 5:08
• Client Experience — Concept · 4 mentions · first at 16:32
• Testimonial — Concept · 4 mentions · first at 17:17
• Calorie Deficit — Concept · 3 mentions · first at 2:47
• Corporate Job — Concept · 3 mentions · first at 19:34
• Six-figure launch — Concept · 2 mentions · first at 8:09
• Group Coaching — Concept · 2 mentions · first at 20:34
  Pretty it's it can work for most people. and then from there turning that into a group coaching program and now kind of taking myself out of it to run without me.
• Solopreneur — Concept · 2 mentions
• Corporate World — Concept · 1 mention · first at 1:06
  Confidence for a very long time. Once I graduated college, I worked in the corporate world and I was still just coping with food, coping with alcohol, and I just did not feel my best at all.
• Influence — Concept · 1 mention · first at 8:18
  Ads. We did not do any paid stuff, none of that. What we did was I connected to someone else who was an influencer and said, Hey, this is what's going on.
• Group Coaching Program — Concept · 1 mention · first at 20:34
  Pretty it's it can work for most people. and then from there turning that into a group coaching program and now kind of taking myself out of it to run without me.
• Discipline — Concept · 1 mention · first at 20:45
  So you said something there that a lot of people have problems with, which is consistency. Having that discipline and consistency is important. I think, Mike Tyson said it…
• willpower — Concept · 1 mention · first at 21:05
  For a lot of people. They want to outsource it and they don't want to have the willpower and we understand that willpower is finite. How do you build that consistency? Be it in…
• Beach Body coach — Concept · 1 mention · first at 24:21
  There's a ton of fitness people. years ago, I had a client that was a, Beach Body coach, which that's not a job for Beach Body, and we quadrupled her stuff like that, and she…
• Macros — Concept · 1 mention · first at 29:40
  With their weekly total calories and their protein goal I don't focus on macros is I think that macros some people love it. I think that they can be really confusing and people…
• Fat Loss Coach — Concept · 1 mention · first at 42:06
  Platform. And my social, my handle on that is Amanda. I don't know. I think it's Amanda B. Doer or Amanda Fat Loss Coach, but Instagram Amanda_doper is the best.
• Aries — Concept · 1 mention
• Entrepreneurial Mindset — Concept · 1 mention
• identity-based habits — Concept · 1 mention
• PCOS — Concept · 1 mention
• Yo-yo dieting — Concept · 1 mention

Places & events

• Nashville, Tennessee — Place · 1 mention

Full transcript with timestamps

0:00 Welcome to the Proven Podcast, where it does not matter what you think, only what you can prove. Today's guest, Amanda Dubler, has built a six-figure per month health coaching empire as a soloreneur, helping thousands of women lose weight without restrictive diets or extreme measures in an oversaturated industry. The show starts now. All right, everybody, welcome back to the show. I am so excited to have my guest, Amanda. Thank you for coming on.

0:21 Thank you so much for having me. I'm I'm super excited. So, for the few people out there who actually don't know who you are, can you tell a little bit about who you are and what you've done? Yeah. So, my name is Amanda Dolbler. Um, I started my own health coaching business, uh, that's bringing in six figures every single month. Um, I went to Vanderbilt University and I struggled with my weight for a while. I was always a huge yo-yo der. Um, I was breaking out a ton. I was always trying the next big health trend and and next big like juice trend and whatever type of health fix to try to lose weight. Um, and so I struggled with my weight and my self-esteem and confidence for a very long time. Once I graduated college, I worked in the corporate world and I was still just coping with food, coping with alcohol, and I just did not feel my best at all.

1:14 So, I finally realized like, hey, I need to get to the root of what my issue is and stop coping with food, stop coping with alcohol, and really work on my habits and my behaviors and my triggers and really connect with my mindset and get control over that. Um, and so I lost 20 pounds without restricting, without uh going crazy in the gym. And since then, I've been teaching that method to thousands of women and have my own health coaching business now. And it's been amazing.

1:44 So I I know we were talking before we started recording. You said ice cream all the time is always That's not the right answer. No, that was right. Ice cream always. Ice cream and chocolate. No. So you've done something in an industry that's exceptionally hard. Not only are you, you know, does society as a whole push against females, but you're also in a saturated market. How did you What do you think was the thing that made you stand out versus everyone else? So, one thing about me is I'm very blunt and I'm very honest and I think it comes from being German and then also being an Aries. Not to get into astrology, but um I just say things as they are. And so, I think that there are so many gimmicks out there. There's so much BS. There's so much fluff in the diet industry and people are sold the idea that they have to buy a supplement, buy um whatever quick fix to lose the weight, but that

2:34 never helps keep the weight off. And so I just got very sick of all of the all of the fluff out there. And so I speak very honestly and I say, "Hey, you can eat whatever you want. If you want to eat pizza every single day for every single meal, you can still lose weight as long as you're in a calorie deficit. You'll probably feel like crap and look like crap because that food is not the best for you. But if you want to do that, you can do that." And so I think it it's been very helpful for women to hear, "Hey, I don't have to give up pizza or carbs or or wine or whatever.

3:03 can still have that but control my portion size of it and really pay attention to how the food and drinks are making me feel. And so giving people the freedom to eat, drink whatever they want but with some structure around it that even though it shouldn't be groundbreaking, it is because there's just so much there's so many rules out there that that don't make any sense. And so I think that was very new to a lot of people and disrupt kind of disrupted to the industry. So when when you talk about rules, you know, how did you break the rules to create the six figures a month because that's, you know, everyone's going to be here and they're like, "Hey, what is proven? How did you do this?" Can you walk everybody through kind of your model of what you do and how you do it and you provide service?

3:44 Yeah, so it took me I mean, I've been coaching for six years now and um last year I hit 1.1 million all on my own and started doing six figure months and so it's taken time to build up to that. So, the first thing that I had to realize is success isn't going to come overnight with it. And I think that there are a lot of people out there who get really excited with starting a business. Um, and it's like the new the new shiny thing that they are attracted to, but then when things get hard or when things aren't producing the results that they want, they quit and they start something new and they say, "Oh, this is going to be the next best thing." And then that cycle repeats. Um, and so for myself, I just got really I I put my head down and kept focused and knew that I was not going to have this huge overnight success with it. And I think just being realistic with the results that I wanted and and the time frame with it allowed

4:39 me to continue. Um, and I think just continuing to stick with it made me really successful with it. Um, and the other thing is that I stuck to my core belief where you don't have to diet. You don't have to restrict yourself. You don't have to buy something to lose weight. You just have to really work on your habits and behaviors. Like, that's a long-term effect. And so, the way that I run my business is thinking about the long-term impact of how I structure it and the decisions I make. And it's the same way that I teach my fat loss philosophy where it's the long-term effect of of what you're doing right now. So, it seems like you've gone through and you know, in your world, you've chosen two habits, right? In my personal life, I'm going to do this one habit and that's going to get me radical results. And then in business, I'm going to do this one thing over and over again that's going to get me results. In

5:26 business, what was that that shiny object? What was that thing that you're like, I'm doing this come hell or high water?

5:32 Yeah. Um, it's been sticking to my core belief that it's you have to focus on your habits. And I know you were saying, what's the one habit that you need to focus on? It's really focusing on your identity and who you want to become and and what you have to do to produce those results rather than just saying, "Hey, I want I want to make $100,000 a month. Like, how do I get there?" Instead, I think about who I want to be, the type of company that I want to run, and the type of um clients that I want to work with. So, in in your field, there's always like there's social media, there's Tik Tok, there's Instagram, there's X, there's I'm not I hate calling it X. It's Twitter, there's all these other things. Which one did you lock in on that you were like, "Nope, this is it and I'm going to do this."

6:16 And what were the things you did there that no one else was doing? Yeah. So, the first platform that I was on was uh Instagram. And it was very interesting. It took me a while to grow on Instagram and I'm still not huge on it, but I was I was able to create 50 60 75,000 months with just 5,000 followers. And I think it's really interesting because not to compare it to anyone else, but there are people out there who have millions of followers and they can make a dime. Whereas you have an audience that is super engaged and you have a thousand people, you making so much money with it because as long as people can connect with you and engage with you and relate to you, that's most important. And so posting on Instagram, telling my story, um, knowing that what I went through, so many other women are currently going through or have gone through and being really honest about it because weight is a really tricky

7:09 subject. It's a very vulnerable subject. No one wants to say, "Hey, I'm struggling with food. Hey, I'm I'm eating a a container of peanut butter at 1:00 in the morning, right? And I struggle with that." No one wants to admit that. And on Instagram, I just started posting honestly about what I went through, what I struggled with, and made it more normalized for other people to say, "Hey, I'm dealing with this as well. Can you help me with it?" And that's how my coaching started.

7:34 Well, I think it's because ice cream lies on the back of it says serving size four. Say nigh nigh, serving size one. There's nothing wrong with eating. Oh no. Anyway,

7:41 I think one of the things you w you talk about and there's a lot of authenticity that comes about this is what I was go going through. This is what caused it. But also understanding the underlying meanings. Say, hey, why am I consuming an entire thing of peanut butter? What's causing this? What previous traumas am I working through? And having that level of vulnerability, you know, connects people. What were the ones? And because people are going to sit there and they're going to listen to this and like, okay, I get it and I agree with you 100%. I grew 130 something thousand followers in 39 days and then we did a six-figure launch and we did it, you know, there's two ways. So, I'll just tell it for the audience. We did not use ads. We did not do any paid stuff, none of that. What we did was I connected to someone else who was an influencer and said, "Hey, this is what's going on.

8:21 I'll pay you to tell your audience about that." And then we skyrocketed. That's the that's the only way we did it. We didn't do it with fancy dancy. And it worked. But because we showed people at the time I was 42, I would sit there and say, "Hey, I'm a 42-y old guy without chesticles. Watch me get 100,000 followers." People were like, "Wait, what?" Because they're like, "If he could do it, I could do it." So, was that really that vulnerable? And then we did a six-figure launch and I gave it away. But then I've stepped away. So that authenticity works. So if you're playing at home and you're like, "Hey, how did she do it? How did how did Charles do it?" Just be authentic and give it away. What were the posts and the engagements that you saw? And I'm curious because I had a very specific experience with Instagram. People are like, "Hey, you need to post at a certain time and your captions need

9:00 these emojis and all that." What was your experience with that? Yeah, with Instagram, I mean, social media is tough because you think that when you you you work so hard on a post and you're like, "This is the one that people are going to connect with, it's going to go viral, it's going to get so many likes, and then that post that you spend so much time on, it gets zero." And so that was really frustrating for me at first because I would try to be perfect with what I was producing. And it it turned out that my most like not chaotic post, but the ones the things that I just thought of right away and then posted right away, which were my most authentic ones, like those people could really relate to. Not the ones where I'm sitting at my desk for 3 hours trying to come up with like the best caption, right? Because no one really cares. They they want to hear this the the pain point, the struggle that

9:46 they're going through. and really getting into that versus, hey, my program has and then listing out the bullet points of of what comes with it. It's like, no, where are they struggling and what's the transformation that they want? And I I knew nothing about marketing, nothing about sales, nothing about any of that. I've never done a paid ad. Um, but just getting just being truly authentic

10:09 was the best thing ever. And people always say just just be yourself, right? Be authentic, act yourself. that works if you are a good person I would say

10:19 which are rare on Instagram for sure I think for me what changed it was ironically David Gogggins so David Gogggins is is a former SEAL he posts once a week that's it got millions of followers but that one post of him normally half naked running on the side of the road which David put some clothes on for God's sake but he goes out there and he provides so much value in that 2 three minute clip that everyone's like okay I'm going to buy whatever he has versus, hey, these are the shoes I wear and this is this and he just provides that authentic value. Now, so I think we get on the the way that you've kind of broke through the system and became signal versus noise. You became that lighthouse amongst the fog is through authenticity. Walk me through the back end. Walk me through say, hey, okay, I had this huge team or I did this and these are the programs I'm using and I have, you know, all of this. You've

11:04 built an empire, right? You you've done most businesses never do that and you've done this from your phone. You've done it from your house. You know, you've had the ability to do that. walk me through your back end and how big your team is and all of that.

11:16 Yeah. Um, team of one right here. Um, though I finally realized that I need some help. So, I have been a jack of all trades. I've learned everything through taking courses through YouTube has been my best friend with trying to set up my website. I'm the worst with graphic design. Like truly, I just believe in you get better at something. I mean, this is how I teach how I teach how to lose weight. It's a skill. Everything in life is a skill that can be taught and can be learned. And so, if I don't know how to teach it, I need to know how to I need to learn it. And so, really just starting with one step um and continuing on is really helpful. I get very overwhelmed very easily. And so, being able to break it down to bite-sized pieces has been very helpful.

12:02 Um, but it's just been it's just been me. I'm the social media manager. I'm the coach. I'm the CEO, I'm the CFO, I'm everyone. Um, and it's been a huge learning curve, but I'm very grateful for going through it. Um, but it's it's really hard. And so now I'm I'm thinking, hey, I I probably need some help with this because when you're doing close to 200k a months, it's you you need help. It's not sustainable.

12:28 100%. So, you used to do it on your own and then you said, "Okay, now I need help. It's not sustainable." walk me through what was that change in your, you know, what did you start processing differently? How did your life start showing up differently? Because most people think, hey, I need a team of a thousand people and then they're going to hear your story. I'm like, I can do it by myself. It's like, sure, if you don't want to sleep anymore, if you don't want to, you know, just if you want things to fall apart, absolutely.

12:51 What was that process for you as, you know, because creating what you've created, most small businesses never do that. Most small businesses never exceed seven figures. They just they never break that. It's a it's a wall that they run into. And most people who have done that understand that they're never going to get to eight figures unless they outsource and get a team. So that's that next evolution. But where you are, what was the moment when you were sitting down and things started changing like, "Okay, I need some help. I need to figure things out differently." What was that change? And how did you learn and give yourself permission to let go?

13:20 Because a lot of entrepreneurs struggle with that. We're like, "Okay, yeah, I've built this. I think I'm the only person who can do it. I'm the special snowflake here, but I'm like, "No, I can't do this anymore." What What was that for you? Yeah. Yeah, I like that question. Um, I mean, this shift has happened recently for me where I realized that what I'm doing right now, it's amazing and I'm so proud of myself, but it's it's not sustainable for me. And I think when my wake up time has gone from waking up at 6:00 a.m. to now waking up at 3:45 a.m.

13:50 3:30 a.m. many many and answering messages very late. I I know that in the future if I want to, you know, start a family, have time for myself, the way that I'm going about things right now, while it works for the phase of life that I'm in currently, it doesn't for the future. as we started off this this podcast, my my I just think about the long term of my decisions. And so knowing that it's going to take some time to get other people to be involved and help and to continue to scale my business. Um it's just where I'm at right now. And scaling from zero to 1 million and then from 1 million to 5 or 10 million, that's a whole different ballgame. I've realized too.

14:34 Yeah, it's it's I always give the example of Tarzan. In order for Tarzan to go through the jungle, he goes from one vine to another vine, but he's got to let go of that other vine, and you know, to keep momentum. But if you're still holding on, momentum kind of stops. Um, I'm really confused by something you said it. You're telling me I don't have to wake up at 3:30 in the morning anymore. I What? That's So, there's a lot of people who do that.

14:55 Yeah. I mean, I'm a I'm a morning person. I'd rather work at 3:30 in the morning than 9:30 at night, even though that happens. But

15:03 I would rather do that. But again, I want my duty rest. So, we need we need a shift.

15:08 Adrenal failure is not fun. And I think we've all done that because most small small business do it through brute force. So, when you're going through this and you're doing everything on your own, what are the things like when you do accounting and you're sitting you're figuring out marketing and you're figuring out customer service and because we're going through you do literally everything from acquisition to fulfillment on this process. Is everything done remotely? How are you how are you doing the other stuff? What are some of the tools? Cuz what I want is most people are like, "Yeah, that's great. You're going to go build a system and you're going to go hire these people and that's super cute, but you're making money." If that person's just starting out, imagine you when you started, you know, 6 years ago when you were 13, I guess. So when you were going through that process and what were the things

15:49 that you could sit down with that version of you and say, "Hey, these are the tools you need. Go make love to YouTube as much as you possibly can. That's going to become your best friend." What are some of the other tools and some of the stuff that you're like, "Hey, this really changed the ball game for me and this really connected and and changed how I do things." I think the the most important thing, well, to back up, I first got very overwhelmed and I think a lot of people get overwhelmed thinking that they need the best website and the best pro like yes, you do need you do need a really good program, but they think that they have to be to they think that they have to have the perfect product and site and all of that when the reality is I think it's most important to focus on getting your clients and that client experience and hustling. ling with that and just getting experience with it rather than

16:39 getting worried about you know with kind of the the structure of everything else. Um so I think just getting that experience at first with what you are trying to build and getting kind of people to test it out is the most important thing and then and then everything else can kind of not naturally fall into place because it's a lot of work but when I first started my business I was coaching clients for free. I emailed um I emailed my apartment building uh because we can you can like post a portal and I said, "Hey, I just got certified to be a nutrition coach. You know, I would love to to uh you can hire me and I'll coach you for 3 months and all I want is just your testimonial and all I want is that like you don't have to pay me anything." And so grinding and just getting that experience at first. And I I definitely would not recommend doing anything for free for 3 months. Maybe it's like a

17:27 onetime session because that's a long time and people want to make money. Uh but just getting that experience because it helps boost your confidence knowing that you can do this

17:36 and just putting yourself out there. It also gets you to understand what the market wants. You know, we talk about this all the time. If if I'm going to build a dating website for people in their 20s, it's going to use very different terminology than if I'm going to build a dating website for people in their 30s. You know, you're like spontaneous and fun and exciting versus family orientated and yada yada. It's a different narrative completely. So being able to work with those people, which I have worked, I know this is surprising since my last name is Schwarz and you're a German, but I have worked a ton for free because I don't know what the market wants. I don't know what's going to respond with. I don't know how they're going to react to it. So when you were talking about building a course and a customer experience and a client experience, I'd love for you to kind of share more about that because so many of

18:17 us focus on, hey, I want to make this much money. And because we're so focused on us and this is before we get too spiritual and going on so much focus on ourselves so much ego versus letting it go and being in service to others that again you guys will get there read some books you'll get there all trust me just read the books it helps. So you know hurt people hurt people heal please. If not you eat a bowl of peanut butter in the middle of the night just saying. So as you're going through that and you're making that that transition and you're giving people that experience that that is really about them. What did you find in that process when you're creating a customized program that really changed it?

18:53 That people just want to be heard. They want I mean I only people want to be heard. They

19:01 Sorry, a little slow. Um I and I I only work with women. I don't work with men because I do like not that men are emotional. You're fabulous. But I just enjoy work I enjoy working with women because I know that things are, you know, you want to be heard, you want to be validated, but at the same time, my clients also want to just be told the truth and what to do. But with the client experience and how I've shaped everything with that, um, the first thing I forgot to say is when I was coaching for free, I also still had my corporate job. So it's like I quit my job and then had nothing and was really stressed out. So, I I think if someone wants to start a business, it is helpful to work on it on the side. Um, yourself more runway with it.

19:47 But anyway, back to my client experience. I only did one-on-one coaching and I did a lot of time together. They had full access, you know, text access all the time. We had 60 minute hourlong calls every week or twice a week. It was a lot of me that I gave to them and they gave me a lot of themselves as well. And what I realized is that things get repetitive and you need time to put action to place with it. And that helped me then um create more of a format with with what people need because everyone has a different lifestyle and preference, but the the foundation of how to lose weight and how to stay consistent, all of that is pretty um you know, it's it can work for most people. Um, and then from there turning that into a group coaching program and now kind of taking myself out of it to run without me.

20:41 So you said something there that a lot of people have problems with, which is consistency. Having that discipline and consistency is is important. I think, you know, Mike Tyson said it really well. It's, you know, discipline is doing the thing you hate as if you love it just endlessly and relentlessly. Today got up, you do the workout. Today you get up, you do the ice bath, you put the time in, you you just, it is what it is. That's something that doesn't exist for a lot of people. They want to outsource it and they don't want to have the willpower and we understand that willpower is finite. How do you build that consistency? Be it in your business when you're not making the money. And I agree with you 100%. You know, do your job, mind your business is the is the narrative. And just don't quit unless you've got six months in the bank, don't do it. And I think that's still bare minimum. How do you build consistency

21:24 both in your personal life for for health and fitness, but also in your professional life? How did you find a way to do that? Yeah, I would say that for my personal life, you know, especially with health and fitness with how to be consistent, it's it's more about setting up your environment for success and reducing any tension involved. So, if if let's you know, my I live in an apartment and there's a gym in my building. It takes very little effort for me to go to the gym. But if I was going to a gym that was an hour away, would I be going every day? Right now, yes, because I'm I'm very disciplined with it. But in the past, no, absolutely not. And so giving yourself easy access to make easy good good for you decisions, that's important. And making it hard for yourself to make bad or like not as good decisions, right? It's why I don't keep junk food in my house. It's not because I'm going to eat all of it, but like why

22:18 even tempt myself? Why make it harder? So, I am disciplined with what I allow in my environment and where I place my energy. And that's been very important. And I' I've learned a lot about that as I've matured and gotten older and just making it easier easy for me to be successful um in terms of uh my business with being consistent. It's I I have this thing called dial movers for my clients which is focusing on the few things that will actually move the dial with fat loss. So I we do focus on movement, we focus on counting calories, right? being in a deficit and then we focus on literally drinking water. Like the foundations of what what makes us feel good as a human and the bare minimum is that you have to hit those things daily. And so for myself, for my business, it's okay, I need to post daily. I need to advertise myself or market myself. And then I need to respond to people in my DMs. And like

23:15 that's the bare minimum. Even if I'm having the worst day ever, even if I accomplish nothing else, I have to do that. And that helps me move through the motions even when I don't want to.

23:26 I think it's the the narrative of uh brushing your teeth. There's not a person I know who doesn't brush your will.

23:32 No one in my immediate circle that doesn't brush their teeth every day, but at the bare minimum, brush every it's just it's a non-negotiable. You just you just do it. So, you talked about three of those dials. You talked about, you know, you're going to respond to people, you're going to do the DMs, you're going to post every day. What are some of the things on the back end that that were those dials? Cuz remember, you're you're talking very forward facing. You know, I'm going to work with my clients. I'm going to build this authentic thing. What were the things on the back end that you set up for success? You know, was it specific habits or what are the things that really you saw created and changed the narrative?

24:04 Yeah. With my clients or for my business for you on the back end of how to scale it? Because most people are looking like, okay, she gets it. She's, you know, she's authentic and she lost some weight. Yay, cute, whatever. But they want to know, okay, how did you scale this? How the heck did you? Because there's a ton of fitness people. years ago, uh, I had a client that was a, uh, Beach Body coach, which that's not a job for Beach Body, and we quadrupled her stuff like that, and she lost it like that because when we stopped working, she stopped doing the habits. She stopped doing what we did. There's something you've done on a high level to get to where you are. To have, you know, to be where you are and to hit a million to$2 million a year is phenomenal. It's phenomenal. People are going, "Okay, all this stuff is cute. How the hell did you do that?" So, can you walk me through what are the dial the things that move

24:49 the dial and change the ball game on those? Yeah. One the the what worked for me when I started out is something that still absolutely works for me now, which is sharing client testimonials. And so, even when I was first starting out and I got my first client,

25:06 even though it was a free client, right, they weren't paying me at all. sharing that testimonial and walking through the story of how that happened and how if that person can do it, then someone else can do it. And so even if you just have one person that you've helped, it's continuing to um to talk about it and have others relate to it and see that it's possible. So again, like posting on Instagram and sharing my story, sharing their story, sharing kind of um my method with it too and that gained traction. Um, and I think the things I was doing then it's I I also just I studied a lot. I I learned a lot. I was looking at what other coaches were doing, what other people were doing, you know, not to copy them, but to to get ideas of what is in the market and how to um how to structure a program. Just taking the time to learn. And that's something that I still do um today. But also just putting things into action as

26:02 well, not just taking in all the information and being like, "Oh, I'm so scared. I don't want to do it. I'm not going to be perfect with it yet. But it's learning and then just trying and if that fails, you try again. Try again and just not giving up.

26:13 I think it's the idea of perfection is the enemy of execution. Just do it. You're going to fail and God bless it. What makes a good testimonial because we all have testimonials and I agree with your method completely. Work with someone. If you don't have any testimonials, for those who are listening at home, if you don't have any testimonials, work for free until you do. That's just it is what it is. Get it. You have to get testimonials. That's your social proof. Unless you're, you know, Wall Street Journal bestseller or whatever it is. Unless you have those things, you're going to need those testimonials.

26:38 You've gotten an immense amount of testimonials. When you've gone through and you've seen the ones that have converted because there's ones that make us feel good as human beings going, "Oh, she was so nice and wonderful." And then there's the ones that generate income. When you have found the testimonials that are effective because that's not good or bad. There just is. There's ineffective or effective. What are the testimonials you have found that are like, "Hey, this is this is a model that works really well. These are the questions that I normally ask." What are those?

27:04 Yeah. Uh so the testimonials that work the best are the ones that show proof of the result and also the the pain points and you know the the outcome with it, right? That's what makes a testimonial, but it's hitting on all those parts. It's not you know the the old way of having a testimonial in the diet industry is saying, "Hey, Jill lost 10 pounds in two weeks." And people eat that up, but people are getting smarter now. Um or at least the clients that I'm attracting, they're smarter. They know, hey, that probably I've tried this. That won't work. And so it's focusing on the fact that this client lost 20 pounds in 3 months. She didn't restrict anything.

27:40 She goes out to eat. Showing proof of that, right? The the text that I have with my clients there before and after pictures and really hitting home on the fact that people want to lose weight, but they don't want to give up their social life. They don't want to give up their pizza, their their whatever it is. And so being able to tell the whole transformational story is really vital. Um, and really talking about like your the avatar, right? Like there's a few different avatars that I have of my client base. I have the busy working mom. I have the busy single woman in her 20s or 30s and goes out a lot. I have um, you know, the the woman who is just had a baby a few months ago. It's it's there's a whole variety of women and and I work with those type and so sharing all of these stories to show that is it is possible and it's not your cortisol, it's not your hormones, it's not whatever else. Um or this person

28:37 struggled with PCOS, right? And they still lost the weight. So, it's it's being able to hit on all those points.

28:43 So, when you have this experience with them and you and you you've talked about it a bunch of times when you work directly with them, what is that walk me through that normally is? because you've got a program and I'm not going to ask you to give away the secrets of your program, which I still think it should just be ice cream, but you keep fighting me on that. Um, when you have that that that interaction, what is it like for when a client works with you? What do what do you guys go through? What do you what is that experience like? As much as you can give without giving away the magic beans, what what's the way that they do it?

29:11 Yeah. I mean the and truthfully the thing with with weight loss with fat loss any coach out there they didn't come up with this magic or this secret of how to lose weight it literally is the same for every person being in a calorie deficit right but the way that I teach it I think is just more informative because there's no real there's no rules with it so when a client signs on with me um I set them up with their weekly total calories and their protein goal I don't focus on macros is I think that macros some people love it. I think that they can be really confusing and people get nervous to eat an apple because they're like, "Oh, there's so many carbs in this." And I'm like, "It's an apple. It's so good for you." Um, and so giving them a little bit of structure and I basically say, "Imagine that you had $100 in your pocket for the week and that's that's all you have, right? Would you spend $80

30:03 on a shirt that you really like on Monday?" Maybe. But then you'll only have $20 left for the rest of the week. You might go in debt with it, right? Is it really worth it? And that's how I view calories. You have a set amount of calories to be in a deficit with and you you're in full control of it, but it's probably best to make smart decisions with it and say, "Hey, let me go have three pizzas on a Monday and then you're going to the vacation and you know, whatever." So, it's thinking about your week in a whole. And so rather than giving my clients a set meal plan or a strict meal plan, I don't believe in that because if you follow a meal plan, what happens when you go on vacation and your meal plan isn't there? You have to learn how to make your plate, structure your plate wherever you are. So I like them to keep a little food log. Um, and then after their first week, I go in and I do a food audit and I call little

30:54 revamps. So hey, maybe we instead of the 2% yogurt, we switch it to 0% and you can get more volume from it. And so I like to show the why, the why, why we make these changes rather than, hey, do this because we're all adults and I think it's very important. It's our body. Treat it the best that you can. Uh, so shedding light on that. And I have them focus on their steps, their water,

31:18 and then being in a calorie deficit. And one thing with my coaching is I'm very vulnerable with my clients. I'm very honest with them. I think the only way to really grow is to be honest with yourself. And many people are nervous to shed light on the fact that they're still struggling with binge eating or whatever. And so I my clients have text access to me in a group and so they can ask questions whenever. So if someone is about to have a binge, right, they write in and they say, "I need help with this." And then, you know, I'm I'm one step away. Being able to kind of coach them through that. Um, and so it's a 16-week program and they have we have weekly coaching calls. Um, they have a community of hundreds of women involved that they can ask questions to. And truly the community the community is the best part of my program. It it it's funny because most people when they think group coaching, they're like, "No,

32:09 I just want the full coach's attention. I don't care about anyone else. I want to focus on me." And it turns out that the group, the environment um of these women that I work with, they're so amazing and it's the reason why people stay on with me. It's why they they want to stay in that.

32:24 So yeah, I was what I was looking for is on the back end with the the the entrepreneur side like okay, when you go in and someone comes in, what is the process like? Do they jump into Kajjabi? Do they jump into Clickfunnels? Do is it what are the what are the apps that because you've had to learn this, right? You've sat there and you've learned YouTubes and you've gone all through it and someone comes in, you've acquired this client who's decided absolutely Amanda's the best in the world. She's just an absolute superhero. How do we connect with her? What is the process that you put people in? You said you mentioned this community where they can text each other. Are you using WhatsApp?

32:54 You know, what are the things that are the tactical things like, "Hey, this really really works. I wish I had found this program, this app, this newsletter, this blah blah blah." What is those things that you have found? because the ways to connect and to be authentic. There's a lot of people who are who are obviously trying to do it. And I think building that network and building that community, it goes around the idea that if you want to go fast, go alone. If you want to go far, go together. So that's the the narrative. But then there's the tactical like do I do this on a Mac? Do I do this with this? Do what are the things that you have found that walk them through that so you can organize all this by yourself by the way, which is seriously impressive.

33:29 Yeah. Yeah. So honestly, if and this I promise to answer your question. If I were someone starting from scratch and I had no no platform, no nothing, I would start my um program on school, Alexis, whatever. Not it's not a plug for him. I I just started learning about it, but that platform is very similar to um like Kajjabi. You can host your your material on it. You can have a community there. You can advertise your pro your program as well. And I think that's that's what I would start with. But for myself, you know, I don't want to transfer everything over right now. So, a client I have them I use Kajjabi for my Kajjabi has a community aspect now which I'm using. Um, but for the tech support, my clients are in Telegram which is, you know, a free app similar to WhatsApp and there's different groups in there and we use that. And then we use uh Microsoft Excel to keep track of their habits. We

34:26 use My Fitness Pal to keep track of their food. I'm not a tech-savvy person at all. I started my clients on like a Microsoft Word document and using my cell phone. Everyone had my number. And then as I've grown and learned more, I transferred to more um more legit ways to have a business in. Um but at first it was my email, my phone, my you know, sharing a word document together, which is still fine. Uh but now it needs more of a system. I can't tell you how many brownie points you get by saying Microsoft Word and Microsoft Excel versus the Google Docs because I am oldfashioned. I like my Microsoft products. I'm sorry for you people who like Google, leave me alone. So, especially since YouTube, not YouTube, Yahoo looks like they're about to buy them, which is wild to me. They're trying to buy Chrome. Wild. Absolutely wild. So, if there was one thing as far as like support, are you like literally

35:19 manually going in and typing in Telegram and doing all of that? Oh, I'm so excited for your systems that you're going to have and the support. That's going to be so much fun. You're amazing.

35:28 A lot of red a lot of voice nodes. Um, it's a lot of I mean, my eyes, you know, by the end of the day, I look incredibly high because my eyes just get very red from from typing and from looking. So, there's there's now some boundaries I have to put in place with that. But, it's it's a lot of support, which is what why my clients have so much success. But, there's a way to still continue that on without me as involved,

35:51 right? Well, there's a way for them to have that level of service and get the results they want, but also not have you cuz just a minute you're high at the end of the day. Um to have you not look like you're high and you're exhausted and all that. There's so much here. There's so much where people can learn this stuff and and to to understand the basic like here's school and Telegram and all that. You've given so much value, but I know a lot of people are going to want to track you down. Not only to say, "Hey, I I would like to lose those XYZ pounds or hey, can I can I pick your brain? I'm a, you know, I'm a single female or I'm a female in this environment where the the cards are stacked against me. If you were talking to them, you had a room full of entrepreneurs that were all female since you clearly hate us men. Um um if you're in that situation and you were like, "Hey ladies, this is what

36:31 you're going to go through." What are the biggest struggles you've experienced as a female entrepreneur than the ways you kind of surpassed that and got around those? Honestly, support from others I think is interesting. Um, how do I phrase this? I think that when you say you want to start a company or you have this v vision, especially as a woman, it's hard for people to take you seriously, especially in a very overly saturated market of fitness and health and weight loss. Um, and so knowing that even the people closest to you might not be rooting for you at first. Um, and just if if you really believe in yourself and what you want to do and as you continue to have evidence that you are very good at what you do, right, with testimonials, then just keep building on that. Um, and I think that that's something that I've gained a lot more confidence with as I've had my journey of growing my business. Um, and

37:33 so just just to it's I mean it's it's very general advice, right? And we hear this all the time, but just to keep trying, keep consistent, and knowing that it's going to take time and you don't have to be perfect the first time around.

37:46 For the the people on this side of it with external plumbing, uh, if it makes you guys feel better that are listening to this, I've become very successful, but my father was convinced that I would only be a manager at a 7-Eleven. That was like his dream for me. He's like, you're you maybe you're being an assistant manager. So, when you were talking about you're not going to get that support from the people around you, I was I was making I6 figures and I was still told when you going to get a real job and I literally had to bring copy of my bank account and a copy of my taxes.

38:14 I'm like, you know, hey, I don't know what to do with all this fake money from my fake job. Could you help me out? So, you're going to have that resistance. And I think a lot of people run into the idea of you have to think of it like a kid. When you first have a kid and they fall down uh when they're learning how to walk after they fall down six or seven times, you're like, "No, that's it. we're going to get him in a wheelchair, which is insane. You're not going to say that. You're going to say, "Okay, just keep following. We're going to figure this out." And and think that's entrepreneurship at at the core of everything.

38:40 Yeah. And I think one one thing that is so helpful is there's no other option for me. I never want to go back to a corporate job. Like there so I never want to get fat. Like I I there's no option but to keep going. So, you know, there was this one time when I was um not making much money and really trying to break into the coaching world and like get more clients and my mom, who I love, but she was like, Amanda, like maybe give yourself a month and then maybe we go back and like think about going back to a corporate job. And that to me it was like absolutely not. And so, I've always had this mindset where it's I can figure it out. I can do hard things. I view challenges now. And it's it's hard when you're starting out early on and you're like, I don't want challenges. I just want to make the money, right? But I'm I'm now very thankful I went through everything I did because it it makes you grow so much and

39:28 just truly believing in yourself is so important and staying consistent. I think what you said earlier about there was no other option. You know, I've I' I've worked with entrepreneurs and well I do a word association game. So if I say bird, they'll say tree, if I say cat, they'll say dog, whatever it is, and I'll rapidly go through that and I'll say the word employee. So if I say employee, what is the first word that comes out of your mouth?

39:50 Hire someone. Okay. So if I say paycheck, what is the first thing? I want to answer this wrong. Paycheck. I don't I don't want a paycheck. I want

40:00 Right. So that's the response. So when I talk to people, because there's difference between being an entrepreneur and have entrepreneur like traits. When I talk to entrepreneurs, they'll give the response you gave earlier was like there's no way I'm not doing that. Like I've I've done this on stage and people are like slavery. I like they're like prison like death. And they have this this this if you're having this gutal reaction of like no absolutely not. I would rather die. I'd rather circumcise myself with a chainsaw. It's just not happening. I'm not going to do it.

40:27 You're an entrepreneur. Congratulations. Welcome to this horribly crazy cult where you'll stand up and say, "Hey, you know, my name is Charles. I don't know the difference from my personal life and my business life." Like, yes. Yes. Welcome. Welcome. Sit down. Welcome. So, that's that's what it means to be an entrepreneur. And there's a difference between entrepreneur and entrepreneur like traits. And if you're curious on how to do that and figure that out, if you think there's a plan B and you're willing to go back to corporate environment, you're not an entrepreneur.

40:49 Just just accept that. You have to get to the point and I think you said it with dieting as well. I'm never going to do this. I would rather light myself on fire than than do those things. And you know having you know I'm sure your your mother's a wonderful person. She was she was there. She was like I want to help you. I you know I'm worried about my little girl and that environment. And you're like I appreciate that mom. Thank you.

41:08 I got this. And you got to believe in yourself. Yeah. There's going to be a lot of people who want to talk to you and want to connect with you especially from the ones who have internal plumbing because I'm I'm scary because I have external plumbing. How do they um which you don't know because at this point I'm just floating head so I don't know um for the people who want to connect with you who want to reach out who above and beyond which again I'm I'm sure you do phenomenal stuff with fitness I I really do I don't I don't doubt that in any way shape or form but what you've done as a solarpreneur to hit the numbers you've hit as that's unbelievably impressive if people are going to track you down and they want to say hey how do I get a hold of you how do I ask you questions I'm just starting what's the best way to get a hold of you where do your socials how do they find you.

41:50 Yeah, Instagram is the best one. Um, and it's Amanda_dobbler. D O B L E R. It's very simple. Um, I'm on Tik Tok as well, but I get ton of messages on there and it's a crazy platform. And my my social, my handle on that is Amanda. I don't know. I think it's Amanda B. Doer or Amanda Fat Loss Coach, but Instagram Amanda_doper is the best.

42:12 Perfect. Thank you so much for coming on. I really appreciate it. Thank you for having me. This is great. Building a business isn't about having the perfect plan or the fanciest tools. It's about showing up consistently when nobody believes in you, especially yourself. Success comes from taking imperfect action over perfect planning.

Questions about this episode

What is discussed in "Her 7-Figure Empire. No Excuses. - Amanda Dobler"?

In order: 0:00 Habits, Calorie Deficit, Corporate World, Proven Podcast; 5:00 Six-figure launch, Fat Loss, Habits, Influence; 15:00 Client Experience, Corporate Job, Testimonial; 20:00 Habits, Beach Body coach, Discipline, Fat Loss; 25:00 Testimonial, Calorie Deficit, Fat Loss, Macros; 30:00 Microsoft Excel, Microsoft Word, Calorie Deficit, Group Coaching; 35:00 Corporate Job, Telegram, Google Docs, School; 40:00 Amanda_dobbler, Fat Loss, Fat Loss Coach.

What is mentioned in this The Proven Podcast episode?

38 people, works and ideas are mentioned, including Habits, Fat Loss, Client Experience, Testimonial, Calorie Deficit, Corporate Job. Each one on this page links to its own page with every episode that mentions it.

How long is "Her 7-Figure Empire. No Excuses. - Amanda Dobler"?

The episode runs 42 min; the transcript is about 9,374 words in 79 timestamped sections.

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