How The Hustle Went From 0 to Millions in 2 Years

What is discussed, and when

1. 0:00 – 1:29: Chrome, Media, newsletter, The Hustle

Notable quotes from "How The Hustle Went From 0 to Millions in 2 Years"

• Newsletters are like a pirate ship and every newsletter subscriber you get, it's like a little bit of a wind in your sales. And basically, I can build this massive media company just doing email.

  about newsletter · at 0:00

• Looking at this phone? Who cares if I have to click the Gmail app and read the news versus go to Chrome and like browse a website? Like why does it matter? your attention's…

  about Chrome · at 0:48

Who and what is mentioned in this episode?

People

• media execs — Person · 1 mention

Companies & orgs

• The Hustle — Company · 1 mention · first at 1:08
  Sense to me. And so, in the first year, I got 100,000 subscribers to sign up to the hustle. The second, the second year, I think, it went 100, 500, a million, and then like…

Products & tech

• Chrome — Product · 1 mention · first at 0:52
• Gmail — Product · 1 mention

Concepts & topics

• newsletter — Concept · 1 mention · first at 0:02
• Media — Concept · 1 mention · first at 0:07
  It's like a little bit of a wind in your sales. And basically, I can build this massive media company just doing email.
• advertiser — Concept · 1 mention

Full transcript with timestamps

0:00 Newsletters are like a pirate ship and every newsletter subscriber you get, it's like a little bit of a wind in your sales. And basically, I can build this massive media company just doing email. And the model was so much better because uh and this proved to be true. I was like, I could have two writers reach millions, literally 2, 3, 4, 5 million people a day because all I'm doing is sending 1500 words in a newsletter and I could put and I could put ads in that and I think I can make a hundred million a year doing that. That was my math. I was like, if I get like five or six million subscribers, I think I can make $100 million a year and build a potentially keep going and build a multi-billion dollar but sure a multiund million dollar company doing that. And so I did all the math and I went and told all these media people, these media exeacts who I I would cold email. I told them this idea and they were like,

0:41 "That's the stupidest thing I've ever heard. Like newsletters are dumb." And I'm like I'm like guy, why does it matter if I'm like looking if I'm looking at this phone? Who cares if I have to click the Gmail app and read the news versus go to Chrome and like browse a website? Like why does it matter? your attention's there or it's not. It doesn't matter. And they're like, "Well, advertisers don't want to advertise in newsletters and this and that." And I was like, "But why? This does not make sense to me." And so, um, in the first year, I got 100,000 subscribers to sign up to the hustle. The second, the second year, I think, um, it went 100, 500, a million, and then like when we sold it was like, I think 17, like 1.7 million, something like that. And then revenue went I think 300,000, 2.2, 5, 12, and then 18. I think we were going to do 18 million the year we sold.

Questions about this episode

What is discussed in "How The Hustle Went From 0 to Millions in 2 Years"?

In order: 0:00 Chrome, Media, newsletter, The Hustle.

What is mentioned in this Young and Profiting episode?

7 people, works and ideas are mentioned, including newsletter, Media, Chrome, The Hustle, advertiser, Gmail. Each one on this page links to its own page with every episode that mentions it.

How long is "How The Hustle Went From 0 to Millions in 2 Years"?

The episode runs 1 min; the transcript is about 354 words in 2 timestamped sections.

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