Gold standard of polling

Type: Concept

As of November 2026, Gold standard of polling has been mentioned in one podcast episode on The Ezra Klein Show (Oct 2026). Referenced as the traditional approach to polling that relied on representative sampling and standard weighting prior to repeated high-profile polling misses.

Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, at national and state levels, of elections, politics, current events, consumer confidence, business topics, and the United States president's job approval ratings. Surveys by the company are conducted using a combination of automated public opinion polling