Transcript

She Made $3 Million In 7 Days Using This "Mind Hack"

From Founder's Story · Episode page · Watch on YouTube

· 23 min · 4,345 words · 40 timestamped sections

This is the full, timestamped transcript of "She Made $3 Million In 7 Days Using This "Mind Hack"", an episode of Founder's Story published January 9, 2026 (23 min, about 4,345 words). It mentions 6 people, works and ideas, including Turn Words into Wealth, Zip Recruiter, Atomic Habits, Same Page Publishing, Brand Strategy in the Age of AI.

What this episode is about

The discussion focuses on the transformative power of storytelling in business, highlighting how a simple, seven-word phrase turned a stalled million-dollar idea into a $3 million success within a week. The key takeaway emphasizes that having a great idea is insufficient; a compelling message is vital for capturing attention and achieving significant financial growth.

Key takeaways

  • Seven words can turn a stalled idea into $3 million—message matters as much as the idea itself.
  • Neuroscience says listeners aren't distracted; they're discerning—make your message stick before their minds check out.
  • A successful pitch is like a Netflix series: hook them first, then keep them engaged with more stories.
  • People buy with emotions, not data—the right story can outmaneuver cold hard facts in closing a deal.
  • Crafting a compelling book title is just like selling yachts: clarity on solutions is the first step to success.

Who speaks in this episode?

What is discussed, and when

  1. – 5:00: Turn Words into Wealth
  2. – 10:00: Same Page Publishing, Turn Words into Wealth
  3. – 15:00: Zip Recruiter, Turn Words into Wealth
  4. – 20:00: Atomic Habits, Brand Strategy in the Age of AI
  5. – 23:04: Atomic Habits, Aurora Winter, Turn Words into Wealth

Notable quotes from "She Made $3 Million In 7 Days Using This "Mind Hack""

  • So grab attention with like what category are we in like a book title, turn words into wealth. It's got a benefit. But the midbrain part is the awards.
    about Turn Words into Wealth · at
  • You want to consider what is it that everybody knows that is absolutely wrong. So for example at Same Page Publishing which is the company that I founded most recently. I've…
    about Same Page Publishing · at
  • Like when you're hiring, how do you know who's actually qualified for each role on your team? That's where Zip Recruiter comes in. Zip Recruiter makes it easy to find top…
    about Zip Recruiter · at
  • Kind of really only need one amazing book. Like James Clear has done just fine with just Atomic Habits. I think it took him 10 years to publish the workbook to Atomic Habits.…
    about Atomic Habits · at
  • A huge opportunity to step up your branding in 2026. And in fact, I have a new book coming in 2026 called Brand Strategy in the Age of AI. Catch the wave, Own the Future.
    about Brand Strategy in the Age of AI · at
  • What that means. But I can tell you are you do everything you do is strategic and that is amazing. Aurora Winter, how can you forget that name? That's like I'll never forget…
    about Aurora Winter · at

Who and what is mentioned in this episode?

People

Books & papers

Companies & orgs

Full transcript with timestamps

And when I came up with seven words that totally captured the idea, it made $3 million in one week. So from going from completely stalled to three million in one week was seven words. The seven words were So Aurora, I'm particularly excited to have you on. That's a hard word to say, by the way. particularly, but um I'm excited to have you on because you and I, I think, both agree that stories are imperative to anyone. Telling a good story could be the differentiating factor between people remembering you and not remembering you. What was the moment for you when you realized just how important telling a story is? I had an occurrence where I had a million-dollar idea for a business and we were trying to sell it and it was just not landing. But I knew it was an a million-doll idea. And when I came up with seven words that totally captured the idea, they made $3 million in one week.

So from going from completely stalled to 3 million in one week was seven words. So that was the moment where I'm like, "Holy moly, it's not enough to have just a great idea. You also have to have a great message." And in that particular case, the seven words were five weeks of sun, fun, and tax shelter. And the neuroscience behind that is like what? Those three things don't go together. Sun, fun, and tax shelter. And that was enough to be a pattern interrupt and grab people's attention. And we were selling yachts with tax sheltered benefits. And what happened is in addition to the $3 million in a week at a boat show, we also doubled our profit margins from 12% to 24%. And we became the largest yacht dealer in Western Canada. Nobody could compete with us.

Well, they could have competed with us, but they chose not to because there were barriers to entry because you had to figure out the tax shelter. So, every client I've helped, every founder I've helped uh nail their message has come to me with zero capital raised and they've all raised seven or eight figures. And it's about distilling your message to the essence that grabs attention. I call that the movie trailer mindset, like something quick and then you want to lean into the Netflix series mindset and continue to give them more stories, more information, and engage until they say yes. So why does this land with people? Like what is the neuroscience behind it?

Um the neuroscience behind how the brain works, you know, so many people are out there saying you people have short attention spans of 8 seconds less than a goldfish. That's not really accurate. It's more that people have gotten very efficient at distilling whether they want to listen further to your message. So yes, you have to grab attention in the first couple of seconds, but if you grab attention and if you build trust, people will hang with you for three hours if you're Joe Rogan, right? So you want to both uh interrupt, have a pattern interrupt or something really grabby like five weeks of Sunf fun and tax culture, which appeals to the croc brain. The croc brain is always looking for is this novel, is this new, is this dangerous, is this interesting, is this something tasty, yummy to mate with or munch on? And but you don't want to make people shut down with fear. But you also don't want to be just like every other

message. And you want to do your message in this order. First ancient reptilian brain, crop brain. Secondly, midbrain. So many people miss this step, midbrain. And then third, cerebral cortex, which is most people start with the cerebral cortex, which is not the place to start. So grab attention with like what category are we in like a book title, turn words into wealth. It's got a benefit. But the midbrain part is the awards. The brain, human beings survive for millennium not because we're faster or stronger or have sharper teeth, but because we live in tribes. So, we're hypervigilant for who else thinks this is cool. Does this messenger have status? One way to get status is to be an authority. And the root of the word authority is author. Congratulations on your new book. That's great. And so you want to hit that second stage and you can do that really quickly by just awards you've won, clients you've worked

with, name drop, and then third, go on to the main core of your message. But you want to blend stories with data. And in fact, most people don't realize this, but data triggers the analyst brain and the analyst brain does not buy. Whereas the story brain does. We buy with emotion. We decide emotionally and then we rationalize with the numbers.

I learned a lot as you were saying it. I was thinking about messaging that I've been doing like, "Oh, okay. I've been doing this all wrong. I need to tweak the messaging." So, would you say that I imagine when it comes to sales, this could be a major thing, but how does this tie into a book? I like you said before about the yachts, I could totally understand from a sales perspective. I'm I'm thinking about my copy, by the way. I I totally redid my whole website in that first couple minutes that you were talking. Um, but how do you see this translating into a book? Uh, and obviously something that's much longer.

It applies to every element of communication. And so I invite people to just think about your title of your book. Make it really clear what problems you solve. Think about the subtitle of your book and test it. But every every bit of information like every chapter should start with a hook. In my books, usually the chapters start with a little quote that grabs attention really quickly. Then there'll be a story and then there'll be a lesson. There'll be some action you can take. So, and even within the chapter, each like I uh there are so many hidden story structures.

Once you learn these structures, I know you're also in media, so you know most of these structures as well. Once you master these structures which I've explained in the book turn words into wealth then you can lay over it almost any story. So the hero's journey story structure is super effective. Most people are familiar with that from watching any movie like Star Wars. But each founder should have their own hero's journey story to share like why did they start the company? what was the turning point or how have they impacted and transformed the lives of the people who use their product or service. So you want to collect all of those stories and really leverage them. But there are shorter things like for example I can teach really quickly a myth bust is a great way to do a pattern interrupt that will get that croc brain you know. So you want to consider what is it that everybody knows that is absolutely

wrong. So for example at Same Page Publishing which is the company that I founded most recently. I've founded a bunch of companies you know I think the the myth is people think they need a ghostwriter but the fact is they don't need a ghostwriter. They actually need to be launched as an author as a thought leader. So what we do at Same Page Publishing is instead of just getting them manuscript or just getting them book, you know, we book them on podcast, we do media training, we apply for awards, we get the book launch with reviews, we set up like a threemonth pre-launch campaign. So it's interesting like you can always do a myth bust. See what people think in your industry and then if it's not right, bust it, and that'll quickly grab attention.

What do you think needs to change internally for people? I think I obviously know people that I can tell they really want to be famous. Like they go on TikTok and they dance and they get a lot of followers and they love the fame part. But I think there's also a lot of people that are hesitant because they don't they're afraid of of the, you know, the word fame, right? Most likely they're not going to become famous, but still the thought of of that makes them nervous. What do you think needs to change internally? Well, I think we all suffer from imposttor syndrome from time to time. And I'm not an expert on fame.

I'm not a Kardashian, but what I would offer is that when we have the spotlight focused on ourselves, that's when depression or uncertainty or imposttor syndrome creeps in. When we can shift the spotlight of attention onto the people that we want to serve, like I know you're you're up to a mission, right, with your founder story. You're not just saying, "Hey, I want to be famous." You're saying, "Hey, I want to change lives. I want to help founders. So when you turn the spotlight onto the lives of your clients, your listeners or your audience, then you can communicate so much more effectively and who knows, fame may or may not happen, but you're far more likely to enjoy the journey.

I like famous in your industry versus like general fame. I'm fascinated by this, by the way. I feel like I want to take your brain and put it into like chat GBT and just have a a chatbt that tells me all my stories. Was there a time though when your story didn't land that maybe you thought it was going to but for some reason it it didn't take up the way you wanted it

so many times. What went wrong there? There's firstly no matter how good your story is, it's not for everyone. So I think we can lean into I think Jack Hanfield was the person who who said it but maybe he wasn't the first you know some will some won't so what someone's waiting right I really like that but for me the times when I have failed to connect and thought that I should have it was because I rushed too much and I thought well it was obvious to the other person why whatever I was up to was going to be like better than sliced bread but I didn't slow down enough to check in with them. And here's a quick tip everybody can use right away. So, a good way to check in with other people know what what the meeting is or if you're dealing with a prospect is have them describe in their own words what they think their hell is. Like what are their challenges? What are their problems? What are their frustrations?

What's driving them crazy? And then what would heaven look like? Like what would it look like if they solved those problems? If they overcame that adversity? if they were a better communicator, if they got, you know, a bestselling, award-winning book. Have them describe those two things and then sit with that and just reflect back and say, "What I'm hearing you say is," and then you feed back, "What the hell is you're currently having these challenges, and what I'm hearing you say is you'd really like these challenges to be solved, and if they were solved, this would be the impact." And the time when I failed to have my message land, I did not do that. And that's a simple thing to do. And I've had so many people when I do take the time to do that go, "Wow, that helped me so much." I just mirrored back what they said, but the penny dropped for them. And then I'm like, "Well, duh. I guess I definitely want a

bestselling, award-winning book. Can you help me with that?" Be a penny dropper.

I like that. I could remember the times, you're right, where I was, it was more selling. It's like, you know, when you can sell the value of something or you can sell like what it is. And when you sell too much of what it is, it totally doesn't land because who cares about what it is? It's like how it's going to impact me. I've made that mistake many times. Aurora, I imagine to your name stands out to people. I really uh I think What do you think about having like a like something that defines you for example like your name? And I know, you know, a lot of actors would would change their name or I I know someone he every time he goes to uh like a speaking engagement or somewhere he wears these wild looking pants. As a founder, I'm thinking a lot about my goals for 2026. Growing the business, building the right team, and making sure I'm surrounding myself with people who are actually great at what

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ziprecruiter.com/audio. Again, that's ziprecruiter.com/audio. Ziprecruiter, the smartest way to hire. And I asked him one day, he's like, it's just my thing. I people remember, boy, how do you feel about that?

I think that can work for some people. you know, whatever feels right to you and is fun. I think uh if it's part of your brand, like one of my clients, she's got purple hair and that's really part of her brand and it gives her joy. So, I think if it gives you joy that you're on to a correct kind of branding, but if you're forcing it, then probably not. So, if it's not your thing to wear like a glittery glove like Michael Jackson, don't go there. The other time that the penny really dropped for me about the power of message, I you know I host million-dollar message training and I had one of my clients and at at it's like a couple of day event and I have them come and present at the beginning of the event and then at the end of the event and one of my clients came up and everybody in the audience was like okay I know this guy's smart. I think he's got uh you know integrity but I have no idea what he's doing. I don't understand

his business because he was getting in the way weeds like he was 14 steps down into the coding of it and then on the last day when he came up and he was much more clear after having practiced and having all of the tools uh people in the audience actually invested in his business on the spot. So again the power of having the right words the right words at the right time can just change your whole life. And quick example, like um we all know how what a success the Apple launches are, but Steve Jobs spent three weeks practicing what to say, where to stand, where to pause. And so if it's if you think you're too busy to practice your message, you could be wrong. In fact, I think it's the highest payoff activity that you can do. I think a big mistake is people work so hard on their products, their services, their SOPs, their team, their culture, whatever, and then they just pay no attention to their message. And I would

love people to lean into practicing your message. And read the book, Turn Words into Wealth. Give you a bunch of tips. And it's even for free. You can get it at turn words into wealth.com. My gift to you. You get the ebook for free with lots of things you can do.

I mean, turn words into wealth. like when you first said I'm like I need that book right now and I'm I'm not as busy as Steve Jobs. So I know that you know there's no excuse for me. Uh and I didn't realize that about three weeks if I could meet someone I would have really liked to meet Steve Jobs and have a conversation. I feel like that'd be very interesting. We had his business coach on year before some and the guy gave us some very fascinating stories about him. But I feel like that'd be an interesting person to meet. Who would you want to meet if you could if you could sit down and have a conversation?

I would love to meet Elon Musk. He's my hero in spite of all the flack he's been gotten. That guy is so intelligent. Uh is he's scar scary. Gosh, I'd have to think what would be a good question to ask him that would be that I could understand the answer to. I would love to know more about why he wants us all to have a a ability to live on Mars. I guess that kind of makes sense, but I would like to learn more about that

when you and I understand all these things that you're saying today and I mean this is a this is really a master class and I know obviously people can get the book and all the things that you offer too. What was it though a turning point when you said a book like why is a book the shift? Because I think books used to be like I write a fiction book because I'm an author. And I think a lot of people say I don't want to write a book because I'm I'm not an author. And I know you mentioned me forks and pips there, but why was it that a book is such an important piece that people can build wealth and do things?

Young adult satis magic mister in the multiver. I like that. Looks amazing. I want to read that book.

It is amazing. It's kind of like uh Harry Potter meets Doctor Who and it won the reader's choice award.

Yeah. So that's pretty cool. There's a trilogy of books and we also have a YouTube channel called Anna series. So why a book? To answer your question, Amazon is the number three search engine but YouTube is the number two search engine. So, as SEO, search engine optimization is being overtaken by um AI, so AEO or generative engine optimization, whatever we're going to call it, GEO, I think it's a really wonderful chance in 2026 to jump on your branding because I think there's an opportunity right here, right now to really boost your brand. And I think if you miss this window of opportunity in 2026, maybe part of 2027, you're going to regret it. So, I don't think it's only about a book. I think it's about communicating what you're up to and what you care about in a way that's useful to others. A book is a legacy piece. You kind of really only need one amazing book. Like James Clear has done just

fine with just Atomic Habits. I think it took him 10 years to publish the workbook to Atomic Habits. But that um book, he promoted it for a whole year before it came out. And then he's been speaking about it for a decade after five years on the New York Times bestseller list. So, a legacy piece of intellectual property like a book opens doors that you didn't even know were closed to you. It's like having an MD or a PhD or an MBA, it you didn't even know that you couldn't get into that door without it. And then, well, all of a sudden, you can speak on larger stages, get on media, get on TV. But I also really would love the listeners to pay more attention to YouTube. So, in October of 2025, so just two months ago, OpenAI dropped Sora 2. And as a result, it's now possible at a small b business budget to do amazing videos. You can see some examples that Anna's series had a video go viral has got 250,000 views and

it's just shocking amazing what you can do now. You know, my background is in film and TV, but you couldn't do that on a reasonable budget to have a character and have motion and have music and have dialogue and have, you know, just emotion. And now you can do it. So whether another example is at Strategic Basics, it's me talking to camera and a lot of B-roll. So that's the uh the in between step if you want to go with an animated avatar or not. I think there's a huge opportunity to step up your branding in 2026. And in fact, I have a new book coming in 2026 called Brand Strategy in the Age of AI. Catch the wave, Own the Future.

It's great. Like you said, you can do things you couldn't do before at a very low budget.

Yeah. The same time, everyone can do things at a low budget. So I almost feel like you now have millions more people who could potentially be competing with you in your same space. So what's going to really make you stand out? And you know I I didn't I never even thought about the atomic habits of just you if you have one book it's like having that one TED talk like if you have that one thing that one thing you're only one step away. We had a guest on told us like nobody was watching his stuff, but one person watched it and it changed his whole life. So, it's only that one thing. You only need one fan, only one fan.

You can be one video away, one book away, one podcast appearance away from 10xing or more your business and your income and your influence. So, it's pretty exciting time to be alive. Yeah. And I I really love it. like we, you know, our twominute videos have the same amount of structure behind them as a 90-minute feature film. So that's kind of, you know, our edge is as an award-winning screenwriter, I know the story structure behind successful feature films. And I can write a draft of a video that's two minutes long, but that is structured like a feature film.

So it it hooks attention and I'm finding that a really fun challenge. That's amazing. I this I just find myself making videos and stuff that are useless, have nothing to do with my business. It's like a hobby and I saw Disney will start allowing I don't know if they already did or they're about to start allowing people on Sora to be able to use Disney characters and such, but um can you tell the your website again how they can get the book and all that?

Sure. So my website is samepagepublishing.com because I come on the same page as my clients. And if people would like help being launched as a thought leader, they can sign up for a business breakthrough call for free at bookcall.biz.bookall.biz. And if they would like to get turn words into wealth, absolutely for free, they can go to guess it turns intoealth.com. making it really simple for you and you'll get the ebook for free or the physical book is available wherever books are sold and many people like the physical book.

I really like that. I can see now it's like we don't always think about the name of some it's like we come up with a name, we come up with things but I don't think we always put a lot of thought into like what that will represent and what that means. But I can tell you are you do everything you do is strategic and that is amazing. Aurora Winter, how can you forget that name? That's like I'll never forget your name. But thank you so much for giving all this information today. I I learned so I think I might have learned the most in 22 minutes. I'm glad to finish out the year with this with this episode because I think this might be the most I've ever learned.

Wow, what a nice compliment. Almost six years of doing this. I we covered a lot very quickly.

A lot. This is This is really a lot. This is amazing. But thank you so much. End the year and thanks so much.

Exactly. Exactly. I think we're going to have a huge 2026 just off this information today. So, thank you for joining us.

Thank you.

Questions about this episode

Who speaks in "She Made $3 Million In 7 Days Using This "Mind Hack""?

Aurora Winter (Guest), Unknown Host (Host).

What is "She Made $3 Million In 7 Days Using This "Mind Hack"" about?

The discussion focuses on the transformative power of storytelling in business, highlighting how a simple, seven-word phrase turned a stalled million-dollar idea into a $3 million success within a week. The key takeaway emphasizes that having a great idea is insufficient; a compelling message is vital for capturing attention and achieving significant financial growth.

What is mentioned in this Founder's Story episode?

6 people, works and ideas are mentioned, including Turn Words into Wealth, Zip Recruiter, Atomic Habits, Same Page Publishing, Brand Strategy in the Age of AI, Aurora Winter. Each one on this page links to its own page with every episode that mentions it.

How long is "She Made $3 Million In 7 Days Using This "Mind Hack""?

The episode runs 23 min; the transcript is about 4,345 words in 40 timestamped sections.

More from Founder's Story

About this transcript: the episode's spoken words as captioned on YouTube, split into timestamped sections. Reclip.Me locates every person, work and idea in the text, keeps the time it is first named, and quotes the words around it verbatim. Last updated January 24, 2026.