How To Keep Going When Everyone Says NO | Jamie Kern Lima

What is discussed, and when

1. 0:00 – 10:00: Intuition, IT Cosmetics, IT Cosmetics, Purpose
2. 10:00 – 20:00: Authenticity, Purpose, California Bank and Trust, Instagram
3. 20:00 – 30:00: L'Oréal, Magazine Shoot, Purpose, Book of Ezekiel
4. 30:00 – 40:00: Inner Critic, Growth Day, Magazine Shoot, Authenticity
5. 40:00 – 50:00: Inner Critic, Growth Day, Affirmation, Growth Day Morning Show
6. 50:00 – 1:00:00: Inner Critic, God Doubt, Body Doubt, Denny's
7. 1:00:00 – 1:10:00: Impact Theory, Jay-Z, Authenticity, Instagram
8. 1:10:00 – 1:20:00: L'Oréal, Body Doubt, Intuition, Book of Ezekiel
9. 1:20:00 – 1:29:12: L'Oréal, Intuition, IT Cosmetics, IT Cosmetics

Notable quotes from "How To Keep Going When Everyone Says NO | Jamie Kern Lima"

• Even though you have leveraged all of the steps that were ordered along the way and like an amazing Denny's waitress, you can talk to anybody, you can hustle, you can figure it out.

  about Denny's · at 0:05

• Is really, really good. but it's a no. We're going to pass on investing in It Cosmetics. And I was okay, can you tell me why? Because I'm so used to hearing no. And I was okay. Even though really I was devastated but.

  about IT Cosmetics · at 1:27

• When he said those words to me, Mel, and this is what this is when we talk about purpose and intuition. He said, I just don't think women will buy makeup for someone who looks…

  about Intuition · at 2:34

• Do it their way first, then I'll make money, then I'll do it my way. but I know that, authenticity, you can't fake authenticity. And authenticity alone doesn't automatically…

  about Authenticity · at 16:20

• Right? By the time many years, six years later, after that day, six years later, when L'Oreal bought this little company I started in my living room for $1.2 billion cash, it…

  about L'Oréal · at 21:49

• Jamie, you got a magazine shoot today you were saying. Tell us about what's going on over there.

  about Magazine Shoot · at 26:09

• His words, I was kind of having this big aha moment just to share with every everyone in the growth day community this morning in case you go through this too. But like…

  about Growth Day · at 27:31

• To ask you actually because I think this lifelong journey for so many people of overcoming our inner critic, right?

  about Inner Critic · at 34:58

Who and what is mentioned in this episode?

People

• Jay-Z — Person · 3 mentions · first at 5:24
  Why? Because I had three years of hundreds of rejections. And this is the thing, right? Jay-Z says, The genius thing we did was we didn't give up.
• Carol Hamilton — Person · 1 mention · first at 23:31
  Many things. It's been a journey. And here's the thing, Mel. It was another woman inside L'Oreal. It was Carol Hamilton who was head of luxury for North America. She'd been…
• Wayne Dyer — Person · 1 mention · first at 48:58
  House. this is Louise Haye. I hope you all read You Can Heal Your Life from Louise Haye. Louise Haye and Wayne Dyer.
• Reed Tracy — Person · 1 mention · first at 49:03
  Who were like some who really made and rounded out Hay House with Reed Tracy as CEO that so a whole book of affirmations. I've been doing personal development for 20 years professionally.
• Brendon Burchard — Person · 1 mention
• Lisa Bilyeu — Person · 1 mention
• Louise Hay — Person · 1 mention
• Paulo Lima — Person · 1 mention

Books & papers

• Book of Ezekiel — Book · 2 mentions · first at 24:12
  Everything we go through. but so they announced it, right? So all of a sudden it was homepage of Wall Street Journal, the press everywhere.
• You Can Heal Your Life — Book · 1 mention · first at 48:56
  A calendar of affirmations from Hay House. this is Louise Haye. I hope you all read You Can Heal Your Life from Louise Haye. Louise Haye and Wayne Dyer.
• Believe IT: How to Go from Underestimated to Unstoppable — Book · 1 mention
• The 5 Second Rule — Book · 1 mention

Companies & orgs

• L'Oréal — Company · 9 mentions · first at 21:54
• IT Cosmetics — Company · 6 mentions · first at 1:32
• Denny's — Company · 3 mentions · first at 0:10
• Instagram — Company · 2 mentions · first at 10:40
  Her card. and it's like when someone says, Oh, DM me on Instagram. You don't know if they mean they really mean it. Then you're on your Instagram checking your DMs and you're Oh, they still haven't replied.
• Growth Day Morning Show — Company · 2 mentions · first at 43:44
  I appreciate each of you and thank you for cheering me and Jamie on in this growth day morning show. This is new for us, too. We've both had doubts. We our first couple days…
• California Bank and Trust — Company · 1 mention · first at 13:36
  22 banks that all said no, and they probably should have. the 23rd bank, which was California Bank and Trust and gave us a loan that covered our very first purchase order and a…
• Southern Christian Leadership Conference — Company · 1 mention · first at 47:21
  So powerful to see what he was willing and not just him the entire Southern Christian Leadership Conference and so many other great leaders of that time trying to really speak…
• Hay House — Company · 1 mention · first at 48:51
  This is a calendar of affirmations from Hay House. this is Louise Haye. I hope you all read You Can Heal Your Life from Louise Haye. Louise Haye and Wayne Dyer.
• Lancôme — Company · 1 mention · first at 59:12
  Save my tip money as a waitress at Denny's to like buy a MAC lipstick or Lancome eyeliner from these beautiful stores. I love these stores and they were all telling me no that…
• Ulta Beauty — Company · 1 mention · first at 1:20:11
  The largest beauty brand in QVC history. And then the largest we got a yes from Ulta Beauty grew to be their largest brand. Finally got a yes from Sephora as well and some…
• Dyson — Company · 1 mention
• GrowthDay — Company · 1 mention
• MAC Cosmetics — Company · 1 mention
• QVC — Company · 1 mention

Products & tech

• Spanx — Product · 1 mention
• Women of Impact — Product · 1 mention

Concepts & topics

• Inner Critic — Concept · 16 mentions · first at 35:04
• Intuition — Concept · 9 mentions · first at 2:37
• Purpose — Concept · 7 mentions · first at 2:37
  When he said those words to me, Mel, and this is what this is when we talk about purpose and intuition. He said, I just don't think women will buy makeup for someone who looks…
• Magazine Shoot — Concept · 6 mentions · first at 26:09
• Body Doubt — Concept · 5 mentions · first at 2:22
  Why it was such a big moment for me when he said that to me, first of all, a lifetime of body doubt and self-doubt.
• Authenticity — Concept · 4 mentions · first at 16:25
• God Doubt — Concept · 3 mentions · first at 50:04
  With that. I don't think it ever goes away. You talk about body doubt and god doubt. I have never heard god doubt though. What is that?
• Pretty Woman — Concept · 2 mentions · first at 1:00
  Stores that keep telling me no. Like I had this whole scenario planned out that was like this pretty woman moment, right? Where I was Oh, he's going to save the day. And so we…
• Affirmation — Concept · 2 mentions · first at 48:51
  This is a calendar of affirmations from Hay House. this is Louise Haye. I hope you all read You Can Heal Your Life from Louise Haye. Louise Haye and Wayne Dyer.
• Impact Theory — Concept · 2 mentions · first at 1:03:55
  And I think, hopefully everyone in impact theory community like wherever you're at in life right now at this very moment, I believe everyone has a knowing inside of them. I don't think it matters if they have a faith or no.
• Impostor Syndrome — Concept · 1 mention
• Joy — Concept · 1 mention
• Self-Talk — Concept · 1 mention
• Surrogacy — Concept · 1 mention

Places & events

• New York, New York — Place · 1 mention · first at 29:25
  They want days of magazine shoots and all that and then they do their first like PR junket in New York and you do like 16 shows in a day and at the end you're so it's a…
• QVC Green Room — Place · 1 mention · first at 1:22:44
  For a price many years, well, we spent every single holiday, anniversary, birth in the QVC green room. we grew to doing over 250 live shows a year and I did them all myself for…
• Atlanta — Place · 1 mention
• Bolingbrook — Place · 1 mention
• Clichy — Place · 1 mention
• Jersey City — Place · 1 mention
• Malmesbury — Place · 1 mention
• Paris — Place · 1 mention
• Spartanberg — Place · 1 mention
• West Chester — Place · 1 mention

Sponsors

• IT Cosmetics — Sponsor · 6 mentions · first at 1:32
  Is really, really good. but it's a no. We're going to pass on investing in It Cosmetics. And I was okay, can you tell me why? Because I'm so used to hearing no. And I was okay. Even though really I was devastated but.
• Growth Day — Sponsor · 6 mentions · first at 27:36
• QVC — Sponsor · 1 mention

Full transcript with timestamps

0:00 You've burned through the money. Yes. You have been told no by everybody. And even though you have leveraged all of the steps that were ordered along the way and like an amazing Denny's waitress, you can talk to anybody, you can hustle, you can figure it out.

0:18 Yeah. You have nothing but closed doors in front of you. Yes. And a ton of product and no money.

0:24 Yes. What is the turning point? Yes. Why did you not give up? Yeah. So two big things happened. The first uh was in the form of a crazy painful rejection. So I thought Mel um so we got a call from a big potential investor and very famous for launching all these sort of unknown brands and making them big products we all buy in grocery stores and you know and I thought and they gotten a hold of our product and I thought like oh if they invest and a I'm not going to go bankrupt b like they we can leverage their their their clout to get in these stores that keep telling me no. Like I had this whole scenario planned out that was like this pretty woman moment, right? Where I was like, "Oh, he's going to save the day." And so we started taking after meeting uh and and we it got down to the final meeting with this huge investment firm and uh it was in person. My husband and I actually flew to the meeting and the head guy was

1:16 about 3 feet from me. Yeah. And his whole team was there who was awesome. I just presented our whole future product pipeline. And he says, you know, you should be so proud of this product you're created. You've created is really, really good. Uh, but it's a no. We're going to pass on investing in It Cosmetics. And I was like,

1:35 okay, can you tell me why? Because I'm so used to hearing no. And I was like, okay. Even though really I was devastated but

1:41 Well, yeah. Cuz they just led you on and you just went through it and this was supposed to be the meeting where they're like, let's do this. And I was so hopeful and I was so desperate. And um he says he got very quiet and he says to me,

1:54 "Do you want to know, you know, do you I said I said, "Can you tell me why?" And he says to me, "Do you want me to be uh really honest with you?" And I said, "Yes, please." And he got really quiet and he's like 3 feet from me in person. And he says, "I just don't think women will buy makeup from someone who looks like you with your body and your weight." And when he said that to me, and this is why it was such a big moment for me when he said that to me, first of all, a lifetime of body doubt and self-doubt. Like I remember it flooding my body all at once. And when I looked at him, I actually felt no anger toward him. I felt like I was almost like staring my own fear um straight in the eye. But when he said those words to me, Mel, and this is what this is when we talk about purpose and intuition. He said, "I just don't think women will buy makeup for someone who looks like you with your

2:42 body and your weight." The second he said that, I felt this feeling in my gut. Like I can remember it like it was yesterday. This like strong feeling that said he's wrong. Like I felt it right. And I didn't know how I was going to prove it, but I felt that feeling. And what I realized later when I look back at that moment, this guy, this dude gave me a no. But God gave me a knowing in that moment. In that moment. And I believe every one of us has had someone tell us we're not the right fit or no or you don't have what it takes.

3:15 Sometimes we're the ones telling ourselves that I don't love you anymore. Yes. Yes. Right. But if if you get still and you learn to hear your knowing, I believe which one you listen to, if you listen to the no, all the nos, all the rejections, all the self-doubt, or you get still and listen to your knowing, whether that's from your own intuition, from your creator, from the universe, whatever speaks to you. But we all have it. We all have it. And I believe our our our our life and our purpose and and our entire destiny comes down to which one we listen to. Do you listen to the no or do you listen to the knowing?

3:52 Okay. I promised a master class. That right there is worth a billion dollars in life. Are you gonna listen to the no or are you gonna listen to the knowing inside of you? That's it.

4:16 Yeah. As somebody who loves you and as your friend, when you shared that story with me and hearing you tell it again right now, I literally go, I'mma kill that [ __ ] I I go I have that my knowing goes, "Oh, yeah. Oh yeah. You think? Okay. Okay.

4:36 Yeah. Okay. Let me let me show you. Like it's that like I get that sort of mojo thing going when somebody says no like that at a moment like that. It's like I'll show you.

4:47 Yeah. And I guess I just got in this moment sort of this wakeup call that my knowing often feels like I'll show you.

4:56 Yeah. You missed out. You'll be sorry. What does yours sound like? And it's almost always true. That's almost always true, right?

5:05 What does yours sound like? So, is yours like or is it more of like I mean, in that case, I was devastated and at the same time had this strong It's it was just a piece. Honestly, in that moment, it was a piece. He's wrong. And that didn't make sense in my head. Why? Because I had had three years of hundreds of rejections. And this is the thing, right? Jay-Z says, "The genius thing we did was we didn't give up." That's like one of my favorite quotes of his. In that moment, everything told me to give up, Mel. I mean, it was hundreds of rejections. And now it felt what felt like my last hope of desperation told me something totally different. No, because not only do I not believe in anything you're doing necessarily, but I actually just think you're personally not the right fit. Like women just won't buy makeup from. It was just like, oh my gosh, it was like all of these nos everywhere. And and and I want to share

5:57 that because you know it's easy for someone to go, "Oh, wow. She built a billion dollar company. She must have just got lucky or maybe she just had so many connections or we always think but but really what it comes down to sometimes in this case, that big moment for me, do you listen to the nose or you listen to the knowing?" Right? And and and I made that decision that day to trust the knowing, to trust myself. I kept feeling like I was supposed to keep going. I didn't know how. Right. And what do you do when you don't even know the next step?

6:27 So you got this kind of, you know, jerk who's like, "Yeah, they're not going to buy it because of your body type and this that and the other thing." You're like, "Yeah, you're wrong, motherfucker." But what do you do next?

6:36 And and so the next right step, the next thing that feels right when you can't even see how that

6:41 How do you even determine what the next right step is? Yeah, you just get For me, I just get still. I pray. I pray, you know that I pray uh and I just But whether for you, you know, listening it's prayer or it's the universe or or your intuition, when you get still, all you can do is try to listen, right? And and try to live that answer, whatever it is, and take that next right step. And I just felt I just had this knowing I was supposed to keep going and even when it didn't make sense. And and you know, I remember crying myself to sleep. I remember writing in my journal um know your why then fly girl fly

7:18 and I read those words every day till I didn't need the reminder. Um I would Google stories of people that had gone through thousands of rejections who no one would know that they went through them because they're so successful today or you know and I just kept trying to sort of build this toolbox of things I could lean on. Um, but I

7:36 and how did how did QVC come about? Because you built It Cosmetics and it became because of you the most successful beauty brand on all of QVC. You did over a thousand appearances.

7:52 Yeah. So, how did you even get on to QVC? Because that in and of itself is no small feat.

8:00 Yeah. Well, you know, their their head guy of of beauty, who's like a legend, had said no to me many times. No, you're not the right fit. Uh, and I happened to be at this this big beauty expo.

8:11 And was this before or after this guy was like, "No, we're not investing." After after.

8:15 So, she has now gotten three years of nos. Yeah. They're almost out of money. Her intuition is knowing that she's going to fly, girl, fly. So, she is still showing up to a beauty expo. Yeah. Where I want you to understand in the business world, it's like going to a convention where everybody that you have ever fooled around with who has then broken up with you is attending. So, everybody that has said no to her, you know, she walks in and it's like, "Oh, here's this chick again. The it chick, right? the IT Cosmetics person that has been sending me the stuff and calling me and we have told her no, do not make eye contact. So, you are now at this thing.

9:00 This describes it exactly you fooled around with who broke up with you and they're like, "Oh, don't make eye contact."

9:05 Oh god, this chick again with the with the skin with the Okay. Yeah. So, you're at this thing you've been told no by the big big big big person. It's been three years. We're talking like 2011 2012ish.

9:18 What do you do? So, I uh so you you get this three-foot table, right? It's a huge convention. There's 6,000 women at this convention. Wow.

9:27 They're walking up and down and it's every beauty brand in the world. Are they buying it for their stores or

9:32 No. So, what it is it's it was this big um cosmetic executive women award show. And why you're there is you are you get a three-foot table. You're demonstrating your product. You're hoping that someone who walks by either wants to carry your product in their stores or all the press is there. they cover your product or there's also you can win some big award. So I'm there and and then all the brands you can imagine, right, are there and there's 6,000 women walking. And when I got there, I saw QVC had this huge booth in the background and you're not allowed to leave your table, right? And I couldn't afford to get kicked out. Um but I just kept having this feeling like, okay, I've called them a million times. They've told me no forever, but I've never like met anyone in person, right? So, I kept trying to sneak away from my table, and every time I got over there, the buyers would would be mobbed

10:20 with people. I eventually got over there, made my way to one of the buyers, introduced myself, poured my heart out, like was I remember sweat just dripping through my clothes cuz I was freaking out down to no money. Um, I'll cut a real long story short, but she gave me her card. Um, and uh, you know, it's like when someone says, "Oh, DM me on Instagram." You don't know if they mean they really mean it. Then you're on your Instagram checking your DMs and you're like, "Oh, they still haven't replied." And I thought, "Is that what it's going to be like?" But she actually meant it.

10:51 And I I flew out, had a meeting with her. We got a yes, my first big yes for one shot on QVC. And what it meant, Mel, was I was going to get this 10-minute segment live on the air, live in front of 100 million homes. And I either had to sell enough product to hit their sales goal. Yeah.

11:10 Um or not come back. We were only doing one to two orders a day on our website.

11:15 Okay. One to two orders a day, everybody. Yep. After Yep. almost four. Yeah. Three years of this.

11:25 Yeah. This is barely keeping the lights on. And so now you get this, you get your shot. Like there are those moments in life.

11:33 Yes. You're at bat. Yep. And you got to be ready for those. Yeah. And so put us right there with you. What happened?

11:44 Yeah. What happened was I was about to learn one of the greatest life lessons I've ever learned to this day. Um and here's what I mean by that. So I found out I get one shot. And uh then I learned it's consignment, which means they so first of all, I had to sell over 6,000 units of our concealer in this 10-minute window to hit their sales goal or not come back, which was about like 130,000 or $140,000 of product in a 10-minute window.

12:11 I also want to point out to everybody that's 10 years of sales on her website at the current amount. So in 10 minutes everybody,

12:22 yeah, she on live television Yeah. has to move 10 years worth of volume she was selling on her website at that time

12:30 in one shot. In one shot. And she'd never done this before. I realized you were a television anchor, but this is a totally different thing.

12:35 Well, QVC it's I mean, you know, it's unlike stores where you can walk in and there's thousands of products in one space. They're one minute of air time can get one product. So, you're competing with the volume of like Apple iPhone or Dyson vacuum. You have to hit these highest sales goals.

12:53 Yeah. And what I quickly learned was the offer was consignment, which meant I wasn't guaranteed to be paid for it. I had to figure out um how to get a loan to cover the cost of manufacturing uh 6,000 units of product, shipping it in, going through legal, going through QC, going through all of it. And then I learned if I go on air and it doesn't sell, I have to take it all back. and therefore go out of business, right? So, you should never ever ever accept a purchase order. You can't afford to lose uh ever. But at this point, it was like, I think I'm I don't know what else to do. This is it. This is it.

13:29 And so, here's what happened. We went to 22 banks uh that all said no, and they probably should have. um the 23rd bank, which was California Bank and Trust and gave us a loan that covered our very first um purchase order and a little bit more. So, I took the little bit more. We hired third party consultants. I'm like, I'm going all in. I want to do the best 10 minutes I could possibly do. I I want to I want to have no regrets. And they all told me the same thing,

13:58 which is which is if you want a chance at making it, here's what you need to do. you need to use this type of model to demonstrate your product, which is flawless skin, early 20s, all the same skin tone. And I'm like, okay, but that's inauthentic. That's not why I'm building this brand. I'm like, what if I put models in their 70s and then and someone with hyperpigmentation and someone with acne and and and what if I take my own makeup off on national TV and I could prove live how the product works? And they were mortified. And here's the thing, Mel. They wanted me to win. like they were giving me the best advice that they know how and I

14:37 this had never been done. So we're is this 2011? This is 2010. Yeah. So 2010 everybody.

14:43 So this was not something people did. Like we're talking about the person who changed the industry

14:49 right here and this is the moment you're hearing it and everybody that were the quote experts were saying no. And this goes back to one of the major takeaways that you were learning from our professor of purpose Jamie Kern Lima. And that is there's a huge difference between a no and a knowing.

15:06 Yeah. And if you're the only you that will ever exist, your knowing is the unique difference that you're going to make in this world. Yes.

15:17 And in this moment with one shot to go, everything on the line, a loan from one out of 23 banks that was willing, she said, "No way to the freaking experts." And she listened to her knowing. So when you walked into QVC with normal human beings, no flawless models, no one with perfect skin, all ages, all body types.

15:44 Yep. Yep. Did people say, "Wait, you can't take them on the air or was there any like were people like, "Oh, she's g this is this is going to be terrible." Like, what was that like when you walked in? Did they even know you were going to take your makeup off?

15:56 Um, I let them Yeah, I let them know I wanted to. And QVC was great. You know that here's the thing about QVC is like they want everyone to be their authentic selves. It's just this has never been done this way before. Okay.

16:07 And I wish I could say it was easy for me to just go I'm just going to go with my knowing. But the truth is I flew out there a week early, Mel. I sat in a rental car in the parking lot, cried every day. I actually secondguessed myself. I'm like, if I do it, maybe I'll do it their way first, then I'll make money, then I'll do it my way. Uh, but I know that, you know, authenticity, you can't fake authenticity. And authenticity alone doesn't automatically guarantee success. But what I do know is in inauthenticity guarantees failure every time. Okay, everybody stop the professor classes and sessions. You hear that? that inauthenticity, being fake,

16:45 trying to do something everybody else's way because that's just you're too insecure to do it your way.

16:50 That never guarantees success. Yeah. Authenticity, your knowing, your special spin on things.

16:59 Yeah. That is the pathway to purpose and success. There is no other way. Yeah. And so after a week of crying in your rental car in the parking lot at QVC,

17:10 you were like, I'm going with the knowing. I'm going with the knowing. And so tell us about that first appearance. You're standing there on a television set. There's a bazillion cameras. The lights are bright.

17:21 You got your models there. You're taking the risk of your lifetime on live television in front of a 100red million homes. Yes.

17:28 You were doing something that has never been done on television before. Yeah. I remember literally I wore two pairs of Spanx Mel. Not because I cared how I looked, but like I was so freaked out like my hands were shaking and I was sweating through my clothes. So I on double Spanx under my dress. And I remember the moment the the camera went live, right? And there's a big countdown clock on the floor that started at at 10 minutes. And by the way, a minute or two before I went onto the set, I learned you're not guaranteed you're 10 minutes.

17:58 Why? If you are a minute or two into your cell and you're not hitting numbers, they know by the second your clock, you might think you have eight minutes still to go and your clock will jump to one or jump to two minutes left

18:09 because your product's a flop. Yep. Exactly. And you're a flop. So you literally are racing against the clock to be successful out of the gate. So what did you do to like hook everybody? Did you take your makeup off right away? Did you like what did you do?

18:22 So So I first of all I go out of the you know I go live. I remember it was like 959 958 9 and I'm like and I remember I had practiced in my bathroom mirror right so many time if I had known the high five habit then I would have been way more confident but I was practicing in the bathroom mirror this demonstration a million times on my wrist how our concealer doesn't crease and the best two selling concealers crease and I done this demonstration like this where I show it and they all start to crease so I'm holding my wrist up trying to do this as we go live to show that but my but my hands like this now And it was never like shaking when I was doing an amazing

18:57 it wouldn't bend everybody like she was so anxietyridden that she's sweating through her two pairs of pang Spanx and her wrist will not bend so she cannot demonstrate that her product won't crease.

19:09 Yes. And the host grabbed my wrist and was like, "Thank you, sugar." And she took over. And then I remember my bright red barefaced before shot coming up on national television. I remember walking over to our models, real women, all shapes, sizes, skin tones, skin challenges, calling them beautiful, meaning it. Uh, I remember

19:29 Do you Did you take So, when did you take your makeup off when she grabbed your hand and said, "Thank you, sugar."

19:33 Yeah. Yeah. Did that wake you up or were you like I Well, I I was like out of my body. I was

19:38 So, did you like just then take your makeup off? Well, they did a whole bare face before shot of me for that show. I have I've taken it off live a million times since that first show. So, it was like, yeah, bare face before shot and then the after. Um, and I remember walking over to the I remember we were gosh, six or seven minutes in. I didn't know how we were doing, but I knew we weren't cut yet. Um, and then it got down to like a minute left and the host said uh uh the deep shades almost gone. The tan shades almost sold out. And I was like freaking out. And I remember literally right at the 10-minute mark, this giant um soldout sign came up across the screen.

20:13 And I start crying on national television. Oh, I love you. They cut from me and went to like Dyson vacuum or something. Um, and I remember my husband came rushing through the double doors of the studio and I and and he's like has his arms up and I'm just sobbing and I'm like, "Real women have spoken and I'm just like crying and I thought he was going to give me a hug or be all excited and he just looked at me and he's like, "We're not going bankrupt." And I was like and I just that one airing which was September of 2010 uh became five more that year then 101 the next year and then I did 250 live shows a year um myself direct live on on on QVC year after year. So we built the biggest beauty brand in QVC's history. And the only reason that I share that is because it was years of no and you're not the right fit. And and and and what I love for for anyone listening who needs to hear this is no one can tell you you're

21:15 not the right fit. No one. And you can get all the nos in the world, but you have your knowing. And and and and by the way, I believe this, Mel. I believe even when you trust your knowing and then it seems like it was wrong and things don't go your way over and over and over, like I look back at those moments, right? I really wanted that investor to invest in us. Thank God he didn't. When I say everything's happening for us, what I mean is like if he I was so desperate that if he would have invested in us then, I probably would have given him the majority of the company for probably almost no money, right? By the time many years, six years later, after that day, six years later, when um L'Oreal bought this little company I started in my living room for $1.2 billion cash, it was still I was the largest shareholder. Paula and I were largely shareholders and I look back and it's like oh gosh thank god the

22:09 the all the nos happened when they did even when they sucked even when it felt like it wasn't fair. Um and I can look at that in many scenarios. Sometimes we don't have some big positive outcome

22:22 but we learn a purpose through a no. Right. Right. We learn a calling through a no. Um we learn a lesson. We build strength. We build resiliency. We appreciate the beautiful moments so much more when we've gone through the tough ones.

22:37 So, have you ever seen that investor since? I have not seen him. Uh, the day that we

22:44 Of course, I asked the petty question. I'm like, have you ever like seen him to like twist the little knife in there?

22:50 So, so, uh, I heard from him one time ever again, and it was six years later, the day that L'Oreal announced the deal. So, because they're a public company, they announced um you know that they had acquired at Cosmetics, maybe the first woman to hold a CEO title of a brand in their 107 year history. They did the big press release. So, that's kind of surprising. 107 years L'Oreal, a makeup company. You're It's take it took them that long to have the first female CEO of a brand.

23:19 I hope they have many more now. That is my prayer. Yeah. Yeah. Yeah. You were you were the trailblazer there, too. It's uh it's been yeah so many things. It's been a journey. And here's the thing, Mel. It was another woman inside L'Oreal. It was Carol Hamilton who was head of luxury for North America. She'd been there gosh 30 plus years. And she championed for me to keep my CEO title. All the things like it was another woman saying, "Oh, and and it's funny because I actually think she should have been the first woman."

23:47 You know what I mean? And I think again, um there's an example by the way of of I believe I'm not going to speak for her. I believe she knows. This is my opinion. I think she probably knows she should be the first female CEO. But look how she used what she went through to then boom be of purpose and of service and help make sure that I kept my CEO title. Um, you know, everything we go through. Um, but so so they announced it, right? So all of a sudden it was homepage of Wall Street Journal, the press everywhere. And that was the first time and only time since that I heard from that potential investor.

24:20 And what did he say? He said, "Congratulations on the L'Oreal deal. I was wrong is what he said. And wish me the best of luck. And uh uh

24:30 that's a big deal to admit you're wrong. It is. Um and uh and so when you speak about petty, so I what I did say to him was thank you. But what I wanted to say like

24:43 what did you want to say? So in that moment, here's what I thought about. I thought about um do you remember the movie Pretty Woman where where like she goes in the store and they wouldn't help her and then she goes back. Remember when she goes back? Yes.

24:55 So I wanted to say to him big mistake, huge huge. I could give you 1.2 billion reasons why. It was a huge mistake. Um but I didn't. I wouldn't have wanted to be him in that situation. You know, we probably would have been one of the most successful investments in his firm's history, you know. And so, listen, it wasn't uh reject I always say rejection is God's protection. So often, you know,

25:22 there's another one everybody. Rejection is God's protection. Yeah. It's a good way to frame it. And I think when you look in the rearview mirror, you know that all the rejections you faced, especially in relationships,

25:38 were there to protect you. I think the true thing that you've taught me through your story and through the example that you continue to set, Jamie, is that true power and and grace and grit and belief is about seeing that in front of you,

25:59 not behind you, that the the rejections that you're facing right now that you can look ahead and realize it's protecting you in this moment. Jamie, you got a a magazine shoot today you were saying. Tell us about what's going on over there.

26:13 Yeah, you know, it's the book's come the book, my first ever book, Believe It, is launching in just under five weeks. We're under five weeks away. So, I feel like I'm going to blink and it's going to be here and uh so it's probably the most vulnerable thing I've ever done where I just literally pour everything I have and all the things I wish I knew. It would have saved me a million nights crying myself to sleep and the whole journey of starting in in my living room and facing rejection for three years straight solid and building a cosmetics.

26:41 And so now the fiveweek mark uh all the press starts that that it comes out when the book launches. So today is a magazine shoot all day long and uh I'll share more soon. I'll share more soon. But, you know, I was thinking about this and actually, you know, being MLK day today. Uh, you know, this morning I was uh in hair getting ready. I haven't done makeup yet in hair and I was watching uh Dr. Martin Luther King speeches, some of them, right, which I've done my whole life. And I watched him this morning that's all about growing actually. It's all about like keeping it moving. And he talked a lot about your life's blueprint. And he was using these words long before so many other people were using them, right? and he talked about your life's blueprint about how no one else can tell you you're not worthy. And when I was thinking about this his his um his words, I was kind of having this big aha moment just to share with every

27:36 everyone in the growth day community this morning in case you go through this too. But like sometimes it's our self that's the one telling ourselves we're not worthy and on

27:47 most of the time probably most of the time most of the time and you're making up stories about other people thinking you're not worthy.

27:53 So you're telling yourself oh I'm not worthy or you're thinking they don't think I'm worthy and either way it's it's a story that's probably you know making you feel worse than you really need to.

28:04 Exactly. And you know on this uh on this day right I have this big magazine shoot all day. They want six different looks. All these things. First of all, I have to fight in my own head the whole imposttor syndrome, which is like how is a girl like me who is a waitress at Denny's, all these things doing six looks. How do I even figure out what looks are? That's the first thing like fashion looks, right? You see me, I love some sweats. I love some comfy sweats, right? So, I'm like, "Okay, six looks today."

28:36 Does six looks mean six outfits? Or does that Okay, got it. Because when I do magazine shoots are they usually like they show up with stuff and they put it on, I wander around and that's about it. I'm really

28:48 And that's about I'm really I'm the worst. I I don't you know I don't do press, you know, I just I decided very early on I I didn't want to be in the PR land. So very rarely rarely rarely do I do press. And every time I do, I realize why I don't. It's so exhausting. I really admire people who can do days of press and they do it consistently. We take for granted. It's really exhausting. People are bossing you around all day. You're just kind of wondering when you get to sit down or get to eat.

29:17 And it's it's a full it's a full schedule. everyone wants to be famous or they want days of magazine shoots and all that and then they do their first like PR junket in in New York and you do like 16 shows in a day and at the end you're so it's a privilege and a joy and it's fun and at the same time it's work like you you had to get up you got up what five o'clock today just to prepare and get hair and makeup and everything else getting ready. Yeah, we had hair at five, had to get up at four to shower, all that stuff. Got to And you know, here's the thing is like what a blessing, what a gift that I get to spread the word about the book. Like that's what really drives me, right? But what I'm realizing and Brendan listening to MLK's speech this morning, uh Dr.

29:58 Martin Luther King's speech, talking about telling ourselves we're not worthy or or having other people tell you you're not worthy. Exactly what you said. I this is a day that the old me, the me that for decades has done lots of different things. And I'm working still, as you know, I'm a lifetime student, still working to grow out of this. Uh the old me for sure would have let my inner credit take over all day and just powered through hoping like, does this outfit fit? is am I are they thinking I really should be in this shoot. Are they regretting doing a story on all those things we tell ourselves, right? It doesn't have to be a magazine shoot. It could just be hopping on Zoom for something at work or you know how many times you know that we get an invite to a high school reunion. Brendan, I don't know if you'll relate to this, but you coach so many people that I think you'll understand this at such a deep level. we

30:57 get an invite to a high school reunion or something like that. So many of us the first thing we think of is oh when I show up how much weight have I gained how much all these things right to the point where we don't even enjoy it and

31:14 I remember a quote will you will you remind us all just if you remember it there's a quote you said and I saved it because I look at it often and it said something about um I'll paraphrase and then maybe you'll you'll remember it exactly but you can accomplish all these things and the worst thing that could possibly happen is you get to the end of your life and you look back and you're like, hm, I forgot to enjoy it.

31:35 I forgot to enjoy it. Enjoy it. Worse, imagine looking in the mirror. You're, you know, you're 80, 90, 100 years old and you had longevity, but you look in the mirror and you and you just go, you never felt it. You never enjoyed it. You never took the time to be there. Um, and I also think, you know, coming back to your high school reunion idea or the magazine shoot or all of you who are walking in to do, you know, networking in a Zoom room or when we come back to regular life and we're hanging out with people here again. I love this thing. I I it's not from me. I I can't remember who said it, but I love it. Love it.

32:11 Love it. It's there's two kinds of people in the world. One walks into the room and goes, "Here I am." And the other person walks in the room and goes, "Oh, there you are. M

32:23 and they're they're excited to see you. They're excited to acknowledge you, to validate you, to welcome you, to make sure that you feel at home.

32:32 Yeah. Yeah. And those are the people that we want to be in our lives. Those are the that's being the role model, but it's also being, you know, less ego driven. Instead of being so concerned what do I look like, who am I like, what's going on here? I just I I've always the way I got over myself because everyone still knows and grow I'm a dork. I love geeking out on personal development. I love books. I love to write. I'm more of a like even though I teach and I'm, you know, millions and millions of hours of video by now. I genuinely mostly enjoy being alone dorking out about my ideas, drawing up, creating ideas and charts and everything everywhere. And so when I go to talk with people often I want to share that with them and I have to I have all these ideas and I know there's lots of people ideas. I just want to talk ideas.

33:24 But the best thing I ever did to get over myself and be comfortable with other people is instead ask them about their ideas.

33:30 Ask about if if you walk into your high school networking, you know, gym and you walk in, instead be like, "Hey, ask people, hey, how you doing?" "Hey, what do you think of all this?"

33:41 One of my favorite questions. What do you think of all this? Oh, I you know I love the punch bowl or look at this or hey, this is happening. I love that we're together. Hey, how you been? Just acknowledging and appreciating other people is such a lost art

33:55 because we tend to have agendas because we tend to want to project something. And here's the number one thing. Most people really believe the idea they only have 10 seconds to make a first impression or they only have 30 seconds to say it right. And I'm like, nothing in life that matters. Nothing in life that matters is judged in 30 seconds.

34:16 In other words, give yourself time to build a relationship. Give yourself time to enjoy that moment. She's like, "Well, you have seven minutes on that major show." I'm like, "There's going to be a hundred other shows in your future. Some shows you're going to do are an hourong podcast. Some shows you're going to do are in person." And so, I'm just here to say enjoy it, but also make it about other people. Ask them, validate them, and you'll feel better. Of course, when we talked about the other day about reading customer letters on QVC, right, it was a whole thing in the green room of of of putting into practice the idea uh that I think exactly to your point, it's like, oh, this isn't about me. It's about something so much bigger, right?

34:57 And I think that's huge. And I was going to ask you actually because I think this lifelong journey for so many people of of overcoming our inner critic, right? and even even going to a whole new transcending the whole new thing and going, "Oh, who's my inner champion? Can I wake that person up?" Right? Can I wake up my inner champion? And so many of us are like, "Oh, you know, inner champion, maybe you haven't heard your inner champion ever um or in a long time." And so, you know, Brendan, coaching millions of people like you have, I'm so fascinated to hear for you like if you also or or I should say because I think this is universal. I think this happens to everyone, but when you're in a moment where you're doing something and all of a sudden that inner crit, you hear that inner critic, right? How do you turn down the volume on that? do you do to go to silence your inner critic or handle

35:52 your inner critic or overcome your inner critic and and then swap it to your inner champion or what are your tools because I I feel like no matter what we're doing in life where we're at in life what our situation is inside our own family inside our our jobs inside our hopes and dreams it's just this it's the biggest obstacle I think for so many of us.

36:14 Yeah. I think one you have to realize that replacing the inner critic in the moment is super hard and so you have to think of everything you're doing is like there's the pre-work there's the actual in the- moment flow work and then there's the postwork the pre-work is okay before the inner cricket to start you start your morning by tapping into your authentic self meditating feeling thinking about who you are what's important to you your morning routine of intention setting, your morning routine of purpose statements, your morning routine of filling your head with good thoughts, your morning routine of of acknowledging your strength to show up another day.

36:55 Your day of gratitude for appreciating that you have these opportunities. Meaning you got to start the day, the growth day starts with selft talk. And the selft talk you have to condition the positive voice inside your inner champion.

37:09 You have to amplify that, turn it up and talk to it every morning. And every day if you ever want that to be louder than the critic. What most people do is they bumble through the day, a doubt comes up, they hear it, they go, "Is that true?" They start amplifying that thing because there's no other voices. Your job is to find your authentic voice. You're acknowledging aware, compassionate, loving self voice.

37:32 Give that so much volume so many times that that's just a that station's louder.

37:38 That station is louder because you're on that station more. So now when the other one starts interfering and coming in, you can go, "Oh, what is it saying here?" And it's almost always the inner critic is really a doubtful voice.

37:52 Yeah. It's almost always a doubtful voice. It I doubt my capability. I doubt who I am. I doubt I'm capable. I'm worthy. I doubt myself. And doubt doesn't mean stop or shut down. Doubt means oh, this is a signal to be more present and intentional. Oh, I'm not. This isn't to question myself and my capabilities. is going, "Oh, hey, I don't know if I can do this. Let me pay attention." That's a great signal to pay attention and to engage the best of who we are. It's like, "Oh, those butterflies, that's saying, "Oh, let's let's align here. Let's get focus here. Let's bring some attention to this." So, first, don't think that that voice will ever go away. It's going to be there. It's always going to pop up.

38:32 But don't think it's a negative thing telling you you're terrible. It's saying, "Pay attention." And then also up the station on that authentic acknowledging loving self-t talk each day, the affirmative side of who you are. Listen to that so often and give yourself that blessing so often because some of you it's not going to be your spouse who's going to acknowledge you or validate you.

38:53 Some of you, it's not going to be your parents or your sisters or your brothers or the people in your industry. They're all going to doubt you or judge you or push you. So you've got to affirm yourself. You you've got to tap into that truth, that knowing, that beauty, that soul, that spirit, that authenticity that says, "Ah, I do deserve to have a good day today. I do have good intentions for today. Let me let me listen to that part of me more often." And that conditioning of positive affirming self-t talk starts becoming a part of real confidence, right? Conditioned selft talk becomes confident capability.

39:31 So good. You know, I'm looking at so many of your comments right now and so many people are saying this is so timely. I needed to hear this right now because you know I uh one of the things I love about this is when we talk about even conditioning and starting our day that way with positive selft talk a I hope the growth day and morning show is a big part of that of just hearing that you know inspiration like all of us coming together and growing. Um uh but you know one one person also was Sarah just commented that uh that you know the inner critic always comes back right and you're saying yeah it always comes back uh and and here's the thing is

40:08 I feel like our inner critic uh can get so loud and I feel like so many of us know when we're hearing it when we're hearing that inner critic a we would never say those things to another human being and b when we're saying them about ourselves we kind of still know in big part We know they're not true, but it but somehow we still we still it's so easy to believe it. It's easy to know we're made for more. We're created for more. We have more to give, more to offer, more to serve, more inside of us than we're expressing or giving or living right now. And yet, it's so easy to still doubt it anyways, right? What if the inner critic was an inner guide and the inner critic was just saying to you, "Hey, right now you've got your station turned on to me, the inner critic, the, you know, the low station, the the self-doubt station."

41:04 Yeah. And you, instead of going, "Oh, that critic's so scary, and let me find all the reason to criticize me." It's like, "Oh," the inner critic is actually calling you to summon the better part of you. It's saying, "Hey, you're listening to the lowly insecurities right now. Let me amplify those insecurities." So you're aware that you're listening to them, dummy. What you need to do right now is search conversation. I am guiding you with all this blaring noise to summon a higher part of you.

41:30 The inner critic is summoning the higher part of you. Not shutting you down. It's summoning you. It's not going to go away. There's always going to be that part of you going, "Hey,

41:41 dummy. You're smarter. You're better. You're a let me let me let me judge you just enough that you get edgy and you go no I'm better than this and you show up it's egging you on to show up better not shut down as you get that oh I'm being egged on like a good friend because listen the inner critic is you

42:01 and that's a good friend to you saying hey I'm going to bug you just enough I'm going to shame you just enough I'm going to doubt you just enough until you finally go f no let's go I'm going to try to piss you off that's what the inner critic is going to do. They're going to they're they're there to amplify you to go, "No, no, I am better than this." It is actually summoning strength. And if you can hear that, instead of being diminished, be called.

42:29 When crisis doesn't diminish you, when conflict doesn't diminish you, when fear doesn't diminish you, but rather you sense it as a calling to rise to something to a higher standard to serve. This is why today we celebrate Martin Luther King.

42:42 Dr. Martin Luther King had the same challenges so many people did. What he did was he said, "I have a dream. I I'm going to rise up. I'm going to learn to do all of these things that he didn't know how to do to lead an incredible movement that we still celebrate today." You have to think about like, whoa, that's 60 years later. We're still celebrating this person. Why? because all those calls, all those judgments, all that hate, he said, "I'm not going to let the darkness shut me down because it is only light and love that will lift us up. So, I'm going to I'm going to amplify those. You can hit me with all the hate you want, but I'm going to activate love."

43:24 That's the change. It's not an adishment, but a calling to rise above it. That's that's a mindset shift that now helps us activate. I hope that helps everybody. So good, you guys. Oh my gosh. Yeah. Uh, so many comments. So many comments.

43:40 I appreciate each of you and uh, thank you for cheering me and Jamie on in this growth day morning show. This is new for us, too. We've both had doubts. We our first couple days were technologically challenged on both sides. You know, I still think I look so goofy with these white things hanging my ear. I still got this camera taped up with this blue tape over here. Jamie's got hers. So, we're still figuring it out, but we feel like, okay, so what? We're not doing it perfectly. We are called to serve. Stop worrying if you show up perfectly or you look perfect. Show up to serve. And enough times doing that, you're recognized.

44:18 So good what you said and and I always, you know, one of the things I think about a lot is we all face opposition, right? Sometimes it is our inner critic, but we also all have a calling. And I think that so many times I I believe always your calling is stronger than your opposition, but so much of life comes down to which one we listen to. And you know, you talk about, you know, Dr. Martin Luther King and and I think obviously so much opposition, you know, during his time and obviously his calling was so much bigger, right?

44:49 And and that's what he listened to. And I think that I don't know I just keep going back to those words you shared earlier too about walking into a room and instead of saying here I am saying here you are right I think that's when we make it not about us and it's something so much bigger than us for me I think that's I mean in my journey that's you know how I've one of my one of my best strategies for overcoming that inner critic because for me that inner critic is there every single day every single day I even doubted even though I've gone on national television thousands of times in no makeup. This is my first first growth day morning show in no makeup. And I had a moment where I'm like, but it's like, oh, no, no, no.

45:30 The only way to have authentic human connection is to fully show up as ourselves. The only way to serve is to not worry about stuff like that that literally doesn't matter, right? And so, it's kind of growth in progress, growth in process, I think, for so many of us. And some of the tips you shared on how how you frame in your own mind that inner critic. I've never heard that before. That's so powerful. That's so powerful. As if it's the station summoning you to get so angry that you're like, "F that." And you transcend it. Huge.

46:02 It's your best friend egging you on saying, "Oh, it's it's like if your best friend was like, oh yeah, you suck." And you're like, "Hold You know, it's it's just like if you ever saw people playing sports and you're playing basketball with someone, the crap talking is done to summon a higher level of game.

46:19 They've actually measured this in communication studies, in sports. Less crap talk tends to lead to less incredible performance. And it's not because we're being we're not diminishing each other. We're egging each other on to play at a higher level. Now, I know there's lots of judgment about even that in sports, but I think my point is recognizing that all your inner fears aren't meant to shut you down. They're meant to help you pay attention. You know, you were talking about resistance and all the resistance. And I hope everybody, by the way, uh spent some time today watching some, you know, speeches from Dr. Martin Luther King. Um, if you haven't read the autobiography, the official biographies or any of his collected works of speeches, I I can't even imagine this day, you know, for the last 23 years this year now. I read his speeches. I have a big uh book that my dad gave me that I just read his speeches and it's

47:13 so so powerful to see what he was willing and not just him the entire Southern Christian Leadership Conference and so many other great leaders of that time trying to really speak up for something and he said you know if I if if our main question is who are you serving and he said that if we aren't if if we aren't willing to speak up for what is right, then we're we're not living life. And and so many of his great quotes that everyone will share on the internet today, I'm sure, just remind us, stand for something. Even if you are scared, stand for something.

47:52 You're not doing a magazine shoot today. You're standing for something today. You're standing for a message.

47:58 Yeah. We aren't worried about our insecurities of, you know, I'm like, is my kettle bell in the shot today? I hope not. You know, I don't even care. It's like we stand for something at Growth Day. We stand for the belief, that you can grow, that you can change, that you can have better days, that you can shift your attitude. We we stand for something. So, we're not trying to make everything pretty. You're going to stand for something today. And everyone needs to realize what do you stand for today? What is it that you stand for? And the less you ask yourself that, the more the insecurity voice just fills it in. Oh, you aren't intentional enough to stand for something. Let me just fill it in with some noise here.

48:39 I would say your negative selft talk is because you haven't filled in the void.

48:44 Yeah. So good. You got I work on this. Look at this. I got this. I pulled this off the desk. This is a

48:51 a a calendar of affirmations from Hay House. Uh this is Louise Haye. I hope you all read You Can Heal Your Life from Louise Haye. Louise Haye and Wayne Dyer. uh who were like some who really made and rounded out Hay House with Reed Tracy as CEO um that so a whole book of affirmations. I I've been doing personal development for 20 years professionally. I still read my affirmations

49:16 and I read them out loud because I want that voice to be activated. I would love for you all in your morning routine to read out your Bible verses or read out your favorite motivational quotes or read out that part of that spiritual text that you love. Read something out like activate the voice. You've been given voice. You have the blessing of speaking. You've been given voice. Activate that in a positive affirming way and it becomes a language pattern in your head

49:45 that's louder than the insecure quiet things. You know what I mean? you know, talk about some of the struggles that you've had with anxiety, with self-doubt. We've all been there. The biggest enemy is between our ears, imposttor syndrome. I still struggle with that. I don't think it ever goes away. You talk about uh body doubt and god doubt. I have never heard god doubt though. What is that?

50:09 Yeah. You know, I think um my my whole journey really is figuring all of that out. And I think, you know, for me and a lot of people, you know, I when I built It Cosmetics, right, we we started in our living room and uh and my whole journey was just filled with nos. Sometimes you'll see a founder launch an idea or a product or whatever and it will get hot right away. And uh and that wasn't my experience. Um my journey was was uh was and and by the way to answer your question figuring out how to overcome not just self-doubt and body doubt but God doubt was critical um in in my journey of of of starting with literally no money in my living room building a billion dollar company. Um because it was really a journey of so much rejection and and hearing so many nos along the way and and learning how to well first of all I prayed like crazy but I also doubted God exists a lot in my life and I really learned in my

51:13 journey how to turn down the noise and the volume on self-doubt and other people's opinions. Um, for me when I pray and I I I just get this gut feeling like I I think I've never heard God talk. But but for me, um, in my own personal faith, um, I I believe, you know, God talks to me through my intuition. I think when I get a really strong gut feeling, I've learned to trust it. And I and for me, it's really been a big journey of keeping my faith bigger than my fear. Um, and you know, so you know, I go there like in in my new book, Believe It, I go there. When when I built a company of over a thousand employees, you have to be so professional and respectful and um and I intentionally hire teams of every different faith, of no faith, of, you know, I I believe that not just our teams, but our boardrooms should look like our customers do. And our customers at Cosmetics are every person. Every

52:09 person, every age and shape and skin tone and gender identity and and and faith and and background. And so I, you know, I really intentionally hired a team that way. And so my personal faith wasn't something I talked openly about very much in the whole journey. And so, but I I think for me it's like the espresso inside the latte. It's like if you don't have it, it's not the same uh in my journey. Like I talk about that really openly a lot, Nicole. And I think that I really think it's important we share like the real stories behind the stories if we're ever going to really grow together. And you know, I was raised uh going to church every Sunday, but I didn't connect with faith. I would just sit through church and scan the pews looking for cute boys, like counting down the minutes until the sermon was over. And so most of my life while I was in a family that had faith, I I always I would pray. But the truth

53:03 is I would kind of like doubt that God was real. And and one of the the stories I talk about in the book um uh is is the journey of God doubt. And and there was a moment in my life where um where uh I was having a really tough time. It was actually in news. I was in news at the time. Um, and it was the first time in my life I was dealing with anxiety and all these things. And anyways, I um, a therapist said to me when I was saying to her, you know, I don't I don't even know if God's real. I'm doubting he exists. I found out I was adopted, so I didn't I was like, I don't know where I come from.

53:36 And anyways, long story short, she said to me, uh, well, what makes you think God can't handle your doubt? And I'm like, what do you mean? And she goes, tell him you doubt him and ask him to prove you wrong. Um, I was like, okay. So this started like a decadel long journey of every time I'd pray about I'd be praying for a friend's health or something and at the end I would say by the way God like literally in the middle of my prayer like silently but I'd be like I'm doubting you exist so if you could please prove me wrong beyond a shadow of a doubt I'd be so grateful.

54:07 Thank you. Amen. Um, and I share in the book just some of the crazy crazy crazy stories of what happened and some of them even with investors, potential investors with with retailers who had said no to our product for so many years like calling me out of the blue saying, uh, I don't know why, but like uh I was praying last night and I got this feeling that you're supposed to be in our store and it'd be like the weirdest conversation. So anyways, I share a lot of that stuff in the book that I've never shared before because I think these real these are real conversations.

54:39 A lot of times, you know, you look on social media, you see founders, entrepreneurs, you can read business tips all day long. Uh but at the end of the day, as you mentioned in the beginning of this, I really believe for every one of us, every founder listening right now, every person who's going to be part of this or watch the replay, us living up to our potential, us stepping into our calling, us becoming the person we're born to be. Um it's not business tips you can find anywhere. It's about figuring out the game in our own head of overcoming that self-doubt and all the other forms of doubt in our life. Um, in order to to truly become the person we're born to be.

55:18 It's about telling that mean girl or that mean guy inside your head to take several seats. Uh, you call it an inner critic. Do you think she ever really goes away?

55:30 No. I think I think that inner critic um can get so loud and I think that so often and especially as women, right? You look at a lot of the research out there that shows that we'll often make decisions by consensus, right? Like you'll see, you know, even from the time we're little kids, you know, you'll ask an opinion and and uh and we do this still as adults, uh ask an opinion and typically women will go, "Oh, you know," and they'll they'll take a survey. friends or family or and and then we have our own inner critic and what I think happens to a lot of us is we start to confuse that inner critic or that inner self-doubt or other people's opinions uh with our own truth with our own knowing that we all have we all I believe we all have a knowing and I believe our gut is always more strong you know stronger than anyone else's advice um but I think what happens so often is that inner critic gets so loud

56:28 and and and we don't learn how to literally like when like when I hear my own inner critic and I don't think it ever goes away. Um I I imagine myself turning down the volume and replacing thoughts with something that I know is true or that I just want to decide is true anyway and um and that's more, you know, more empowering. And I think, you know, you know, I started at Cosmetics in in our living room um close to no money and and I poured every penny I had into the business and I thought, okay, if we can create just a great product that really works, it's just going to sell. And uh and then as so many founders have also shared this experience, I was like, oh, it's not that easy. you can have an amazing product and you know I really did a lot of work on um and I talk about this and believe it a lot about not just figuring out the why for my brand but peeling back the layers on it going really

57:23 really deep to the why beneath the why that helps you know because that's what really gives you the strength to keep going when you get knocked down and I had done all those things but what I wasn't ready for was or I guess I should should say wasn't ready it was going to happen was just how much rejection would happen along the way. And when people tell us no or or a lot of other words, right? Like like when people literally look us in the in the eye and say like, you know, you're not the right fit for us or our customers, you're not right for our stores. Um uh it's not just a no right now. It's just it it's a real no like like you're you're you're not the right and you just hear people or or change who you are to fit in or change your packaging or change this or change that. I think often when we get rejection, it can actually be helpful.

58:17 Like there's parts of it. There's other people's advice, experts advice that could be really helpful in forms of rejection. But if we don't learn how to get still and hear, turn down our own inner critic, turn down the part of us that wants to replay the rejection over and over, if we don't learn how to get still and turn down the volume on that, and really check in with our gut and go, "Okay, this retailer just told me change my packaging to this or that this isn't right or whatever. Does that feel right to me? Does that advice feel right to me?" Right? I'm telling you, like had I not learned to do that, I would have never built a billion-dollar company because on the journey of building a cosmetics, the first three years were hundreds and hundreds of nos. Like all all of the retailers I love and and and shop at my whole life and like I would save my tip money as a waitress at Denny's to like buy a MAC lipstick or

59:12 Lancome eyeliner from these beautiful stores. I love these stores and they were all telling me no that that I needed to change who I was or change our packaging or our packaging was too accessible. it needed to be way h, you know, way more luxurious or uh uh I was using real uh people as models and you know I like I and at the time when I launched at cosmetics it wasn't really being done and I had a lot of retailers say people will not buy makeup from images that look like them like they need like like for for uh and they would explain this to me in detail. They would say things to me like, um, you need to have an unattainable image of beauty that someone could never hope to achieve for them to buy your product. And I'm like, okay. Or maybe people are sick and tired of seeing people that don't look like them, you know, cuz for me, I have rosacea, bright red, bumpy everywhere on my cheeks and my nose and my forehead,

1:00:14 and I couldn't find makeup that worked for me, right? My whole company started with a problem I didn't know how to solve. and and I realized, oh, I've never seen any models but, you know, selling makeup that look like me that have skin challenges and and then I would try all the products and they wouldn't work. And so I just kind of like had this gut feeling, well, you know, if I, you know, am this age or size or skin tone or the skin challenge or whatever it is, and I don't see someone who is showing me the product works for them, how do I know it works for me? It was just intuitive to me, but it it wasn't being done. And they all told me like, if literally if you want to get in our stores, you know, here's what you need to do. And those are the moments, Nicole, that define our lives when our gut tells us one thing. But like in my case, I had no money. I was didn't know if we were going to like for

1:01:06 three years, I didn't know how we were going to stay in business, right? and and I made the decision to listen to my gut and to not change what it was telling me about what to do with our brand. Uh and that is I believe like critical to ever building anything that lasts or anything that matters. when you change who you are authentically and I'm I even when it comes to your product or your positioning or you know your vision when you start changing that because you want to get into a store or or get onto someone's site who's huge or you know whatever it is um it's a short-term pop in in revenue and it feels good for a minute but long term I think I think um I think it's one of the biggest reasons why tens of thousands of founders don't make it because they start getting distracted by what everyone else tells them is right for their brand or is hot or is going to make them money. Uh and they dilute their own authentic secret

1:02:08 sauce. And at the end of the day, you can't fake authenticity. And customers are smart and they know it. And over time, it never works when you when you go against what you authentically know for your brand.

1:02:20 Talk to me about the idea of who we can become. What is it you want us to believe? Yeah, my biggest hope, prayer, intention uh is that each person closes this book and is better able to hear their own gut and trust themselves. And what I mean by that is, you know, I think sometimes I think what Jay-Z said is is so right. Right. But I also think it's not a victory because we're told so many times, keep going, don't give up, don't give up. Like since the time we're little kids, we watch, you know, even if we don't play sports, we watch movies and kids are taught just don't quit.

1:03:02 Don't give up. I actually think it's a failure if we don't ever learn how to tune in and hear our own gut and our truth and our calling and then we just keep going and don't give up anyway and we're not on the right path. And what I mean by that is, you know, I since the time I was a little girl, I'd watch Oprah in my living room and I I just had this this knowing, oh, I want to interview other people. Like my whole in my whole instincts, Tom, are I literally just want to ask you questions right now about you and Lisa, who I'm obsessed with. And like that's my my who I am, right? I want I love other people's stories. And so I knew that's what I always wanted to do for my career. So, you know, eventually um that's what I did. I was working as a journalist. I was working as a television news anchor.

1:03:47 And when I got that problem that I mentioned earlier, that skin problem, you know, I was at this moment in time. And I think, you know, hopefully everyone in impact theory community like wherever you're at in life right now at this very moment, I believe everyone has a knowing inside of them. I don't think it matters if they have a faith or no faith. I don't think it m any of that. I think everyone universally has a knowing or a truth inside. Uh, and I think most people never learn how to get still and hear it. And most people, if they do get still and hear it, they're going to know right now live while they're listening to you and me, are they in the right job they're supposed to be in or is there is are they are they playing it small? Are they in the right relationship or are they in it and dimming their own light because of fear that maybe they'll be alone? We all have a knowing, right?

1:04:42 And you know what I'll say about the idea of of giving up, leveling up, all of that, I think it's so important that um you know, in that moment where I had the and again, let me just say there's so much I did wrong and I share all that stuff too, but one of the things I did right was when I had this this gut feeling as I'm sitting there with this skin problem, this gut feeling, oh, you're supposed to figure out how to how to create a beauty company. Even though I knew nobody in the beauty industry, had no connections, had very little money because television news does not pay very well, um I had that knowing, right? And yet I was sitting there in my dream job. Like that was my dream job since the time I was a little kid. So I think sometimes like knowing when to let go of a dream, knowing when to quit is actually a victory, too. It's actually as important as when to keep going, right? And so with Jay-Z's quote, the

1:05:42 genius thing we did was we didn't give up. I I think that applies only if someone hears their truth and says, "All right, I have this knowing I'm supposed to be doing what I'm doing." And when I look back at this journey of three years of constant rejection down to under $1,000 in our bank account, literally getting knocked down over and over from all of these beauty retailers that I put on a pedestal and I couldn't understand why they were telling me I wasn't the right fit for them. Every time I would check in with my gut, right? And maybe so many people out there can relate to this because you you feel like you're doing something you're supposed to be doing, but like for me, there was no proof around me that my idea was right.

1:06:23 There was no traction in my business. There was nobody saying, "Yeah, that's a great idea. Let me buy your product." And then I'm going to the beauty retailers and they didn't believe in the brand. And everything around me was saying, "You're wrong." And the easiest thing in life is to confuse that with the truth. And I think the only way we know the truth in life is when we get good at getting still and hearing that inner knowing. And so for me, every time I would get knocked down, I would just check in, get still. And it's hard sometimes because a lot of people out there, they have not heard their own gut in a long time, right? Because we have like our friends and family that are are worried about us if we're or or they're seeing everything through the lens of their own life and their own fear and their own experience or lack of experience. And then we have you know in my case experts who I valued so much

1:07:19 saying like ah you know you're not the right fit you're not you know not literally saying no and as as you know as I shared in so many stories in the book they said so many other crazier things that all but basically said like it's not just a no now it's a no forever

1:07:37 right um but I think the the victory is learning to get still and hearing your knowing and then trusting it a lot of people don't trust themselves and and I think that is what keeps people inside their comfort zone in life which I think when you stay in your comfort zone it come it it chips away at your soul and you end up talking yourself out of your own truth and then never becoming the person you're born to be. Not to get all dramatic on impact theory, but that to me is the biggest. And listen, to me it's not about the outcome. Oh, here here's how to create a billion-dollar company. It's about the journey of are you stepping into all of who you are and the person you're born to be and how do you do that?

1:08:26 All right, that was amazing. But now, are you ready to get into the weeds on this idea?

1:08:31 Let's do it. In your book, you talk about developing your intuition. How do people develop their intuition so that when they need to turn to it and they learn to be still and listen to it that it actually gives them good advice?

1:08:45 Yeah. The very first step is to pay attention, right? which it's listen we are so busy in our lives right now and so many of us with all the stuff going on with with the pandemic with this with that with our job with and then frankly at the end of some days all I want to do is scroll Instagram or like yesterday eat candy hearts for Valentine's Day like you know what I'm saying I don't want to like actually put in the work but I believe that it's so important like if someone's going to do anything and you hear so much about morning routine or this or that or whatever taking five minutes a day and just starting building that muscle. And at first it may make no sense, right?

1:09:27 Especially because so many people are out of practice, but literally getting still. Even if you have to just go sit in a closet, leave your phone out, just go sit in a closet and just see what you think and and you know, and and can you hear your own truth? And another thing I would say just as a real fundamental level is to look back at your past because I believe it's something we build over time if we pay attention, right? And I can say that most of my mistakes I've made when I look back is because I didn't trust my own gut and I trusted my mind instead. And my mind was able to say, "Oh, these are all the experts. They're experts for a reason.

1:10:07 uh they're touted visionaries and they're telling you to change this about your product packaging or they're telling you to do this about and they have a proven track record and you don't. So even though Jamie you have some gut feeling like go you know my mind won and when when that's happened those are some of my biggest mistakes and I think looking back on that's important just to like break it down at a real fundamental level. So many of us have dated the person we know is not right for us. You know what I mean? But we know, right? And I can think of times where I was dating a guy who I was so into and like his phone broke and he disappeared. And I knew he's lying. I knew it, but I didn't want to know it. I didn't want to know it.

1:10:59 Right. So what what happens? I'm like, "Oh, well, it's only the first time it's ever happened. Maybe he's telling the truth. Maybe all the things, right? I know he's sketchy. I know he's lying, right? But we sometimes we know, and this is such a basic example, and we just choose to not to to to to talk ourselves out of it anyway, right? And I think that every human being can really actually just put in a little time thinking about different moments in their life and actually start to remember like did I have a gut feeling about this at the time or did I not or you know did I was there a time I listened to that inner knowing and I was right. Right? And we start thinking about those times and it it starts to build up our own trust in ourselves over time. And for me this was a this was a huge way that I was able to keep going.

1:11:51 I um you you mentioned one thing that that I mean I I remember um Tom after you know this we were a couple years into our business and uh I had been sending our product out to all the retailers and saying hey I want to show models that actually have skin challenges like I do and that had never been done before right and I wanted to do all these things and they were all telling me no and it's not the right fit and I knew my product was really good. Um, I learned the lesson, the hard lesson a lot of entrepreneurs learn that you can have a great product or a great course or a great service or a great but that's not enough. Like people have to know it exists, right? And when you have no money and no ad budget, that's really hard. This is 2008, 2009, uh, 2010.

1:12:38 YouTube wasn't huge yet. So, no one had gone out there and said, "Oh, instead of overly photoshopped, perfect skin models, let's show real people with real skin challenges and all ages and sizes and skin tones." And that's what I had this vision for because that's what I was, you know, and and we created a product that was so good. And then after all these rejections from all the department stores, all the beauty stores saying, "No, thank you. It's a pass. your product will never sell. Those kind of images don't work. I had one store tell me, "Women will only buy from a a an aspirational image of beauty. They'll never be able to look like. If they can actually look that way, they won't buy it." And it was just like over and over and over rejection. Um, and I'll never forget this one moment just to share as an example because it helped me develop my intuition muscle so strongly. But we had gotten an inbound call from a

1:13:36 potential investor and uh and they were a really well-known private equity company and they invested in a lot of consumer products uh in the grocery stores like household names that we buy. they uh loved our product and so we started taking meetings with them and I was so freaking excited because I felt like oh my gosh if they invest in us then maybe they'll use their leverage to get us into these retailers and also I won't go bankrupt and all those things and um there's that and uh and so we did meetings we started the diligence phase we presented product pipelines all that stuff and it got down to the last meeting and my husband and I flew there for the meeting And it was the head guy.

1:14:18 He was standing about 3 ft from me. And I thought it was going to be like the best day of my life, right? And I'll never forget he was 3 ft away and he says to me, "I just don't think women Well, he first he said it's a no. We're going to pass on investing in it cosmetics." And like I'd heard no thousands of times, right? So I'm like devastated, but I'm like okay. Um can you share why? You know, because feedback um is usually a gift. And uh and he says, "Do you want me to be really honest with you?" And I said, "Yes." And he literally was 3 ft from me and he said, "I just don't think women will buy makeup from someone who looks like you with your body and your weight." And I remember when he said that to me, a bunch of things happened.

1:15:04 The first thing was I I remember feeling like my whole body flood with like a lifetime of body issues, body doubt, and self-doubt. And I felt all that. So it kind of felt like I was staring my own fear straight in the eye talking to him. I never felt anger toward him. I felt hurt and crushed. Uh but I also got this feeling. I'll never forget this, Tom. I'll never forget this the rest of my life. I got this feeling like literally in my gut like a knowing he's wrong. Even though I was still doubting myself, even though I had dealt with like a lifetime of body doubt, I got this feeling he's wrong. And I remember that feeling because I remember then for a few years wondering like am I right or is he right? I would still doubt myself, right? And and I went out in my car and I cried and I had to figure out how do I turn down the volume in my own head and not replay those hurtful words over and

1:16:02 over and over. But I also remember that feeling I got and and I don't this is a big business thing not to be off topic but like one of the things I did do right was I never took rejection personally in business right I always figured out how to go okay like if this is a game of chess maybe we will partner one day so I'm just going to pretend we are with every retailer with and I'm just going to keep sending them product and keep sending them updates and keep telling them I can't wait till I'm in your store no matter how bad that rejection hurt. And in his case, what I realized also was, oh, okay, the reason I'm creating this company, I want to try to shift culture and beauty. I want to try to use different images of models.

1:16:44 And he's literally passing on investing in my company because he is just as much influenced by a lifetime of seeing beauty images, too. So, he believes also, whether he realizes it or not, you look a certain way to sell product. Um, and the last thing I'll say about that is I do believe in that famous saying that like rejection's God's protection, right? You could say rejection is the universe's protection. I do believe in sayings like that. And when you fast forward six years later, the day that L'Oreal bought at Cosmetics, uh, it was all over the like the Wall Street Journal homepage. It was everywhere online because they hit they're a public company. So that means for them they decided to release the purchase price, everything. I got an email from that guy, from that investor. I got an email that day that said, uh, congratulations.

1:17:35 I'm so happy for you. I was wrong. But the other thing when I talk about like rejection is God's protection. I really believe that because even though we don't see it at the time and it doesn't make sense at the time, but like I was so desperate, Tom, I would have probably given him the majority of the company for like almost no money. and because he didn't believe in us and because so many people rejected us along the way by the time we did sell our business to L'Oreal we're still the largest shareholders. So it was like there's so many situations like that. But anyhow that deep knowing that knowing he's wrong that's an example of okay looking back over time where did I make mistakes and where did I do things right? And then we refine that muscle of of of learning. Oh yeah, you know, learning to trust ourselves.

1:18:26 There is so much in that that is extraordinary. We're now going to test my abilities as an interviewer to see if I can tease out some of the things that you talk about in the book to put a capstone on this idea of training your intuition. So, I have a deep and abiding fear of being spiritual entertainment. People will be moved by you. They will be moved by your story. But if they're very careful and they pay close attention, it will change how they move through the world. Certainly as a person just pursuing goals, but potentially even as somebody who wants to start their own business.

1:18:55 So you then spent three years as CEO of L'Oreal. Amazing. Freaking incredible. Um, how do you now reassess or maybe not even reassess who you are today?

1:19:07 What your what you stood for? Does that still resonate? How do you evolve? because we all have an identity, right? And so for so long, your identity was speaking out to all these women who maybe didn't have a voice and you were finally the one that was saying, "Yes, we may have skin conditions. Yes, this may affect us, but we don't have to succumb to it."

1:19:26 So, you've been like the advocate for that for so long, so powerfully. Where do you go now? And how do you assess who Jamie is today? Yeah, I think that question is such a struggle for anybody who has been all in on something to the point where you're like burnt out and and like you said, it almost becomes your identity. Um,

1:19:49 and and and that question, by the way, is part of why we chose to sell the business because we did 100hour weeks for 10 years and I cared so much and but it always comes at a price. So, we grew the business to over a thousand employees across the country. Um, became the largest uh beauty brand in QVC history. And then the largest um we got a yes from Ulta Beauty um grew to be their largest brand. Finally got a yes from Sephora as well and um some department stores and started launching internationally and uh it just it never got easier, right? Because I used to think like one day, right, I can afford to hire people and they're going to help me and it's going to be so much easier.

1:20:33 And then what I learned is, oh my gosh, when you do hire people, especially people that are smarter than you in other areas, it is such a gift. But even if you hire the best of the best people, you still then have a new job, which is which is managing people and making sure they're happy and dealing with competitors trying to steal them and dealing with HR issues and this and that and it's this whole other thing and it just it it never it never got easier and and one of the things I will say that I have personally not been able to succeed at so I could call this a failure is I never figured out how to have any semblance of of balance. And I think women especially feel this weird pressure where they're supposed to just somehow figure out balance. And I think it's a lie.

1:21:23 Do you seek balance, though? I I have gone through times where I'm like, I need to get more balance. I just think it's a lie where you just end up feeling like you're failing all the time at everything. I think that the best you can do, the best I have figured out to do is to try and be present in what I'm doing. Um, and just to commit to the choices I make because I think balance, I think it's impossible first of all. But what I will say is everything comes at a price and and building this business and working this hard um had so many great benefits. you know, we have millions and millions of of customers and community that I just I just feel like they believe in themselves more.

1:22:14 Even if they've never bought a product, it wasn't even about that. It was them being in a community where,

1:22:20 you know, they felt like they were enough. And um and and so that always made it worth it to me. But the amount I pushed myself um and my husband as well, it came at a price. And

1:22:38 for a price many years, well, we spent every single holiday, anniversary, birth in the QVC green room. Um we we grew to doing over 250 live shows a year and I did them all myself for eight years. um with Paulo, he was in the green room watching the numbers, figuring out the orders, fig everything. And and even when we grew to hundreds of employees, we were still working out of the QVC green room and in between shows and airings on the laptop working and working on product development and doing conference calls. And it was so much.

1:23:14 And when we grew to be really large and started um uh launching internationally, AI realized that's a lot of work to try and understand like like regulatory compliance laws in Thailand and every and HR laws and it's so much. And so then we thought okay if we partner with L'Oreal or sell our business to L'Oreal, one of the biggest uh blessings in all of it was that they have people on the ground in like just about every country. And so you have experts that are hyper local and understand the culture and the cultural sensitivities and the importance of uh you know that country's regulatory compliance and all that like stuff. Um that it's hard to to figure out on your own and scale. And I knew that I needed to um I knew that if I didn't sell the company, we might go another 10 years and I might still be spending every holiday

1:24:12 working and every birthday and every anniversary. Um we still didn't have kids and we had tried for 10 years. And I think sometimes stress takes such a toll on your body. And I just felt like I was an amazing

1:24:25 entrepreneur and CEO and a terrible owner of a body and a terrible um every other thing, you know, wife, daughter, friend. I mean, I would do everything I could to help my friends and family, but except for physically be present, right? And I just kind of realized I have to I have to make a change. And so we uh so we sold 100% um of It Cosmetics to L'Oreal. It was their largest acquisition in US history.

1:24:59 And they've d you've been able to double it. Correct. That's amazing. Isn't that crazy? So they acquired It Cosmetics three years ago and the business has doubled um since then. And

1:25:08 so but I want to go back to though the um the thing that you were saying about identity. So you sell the company, your identity has been I'm the hustle and grind person. I'm the one that sacrifices. I'm the one that goes all in.

1:25:18 You leave it and Yeah. And it's hard and it's great and amazing and hard and we um so a year and a half ago we had our our first uh child via surrogate. Yeah. Via surrogate. Her name's Wonder. And you know, I grew up with parents that worked a lot and I so I struggle with going, okay, I really want to be there for my daughter, but my tendencies are very much um

1:25:45 I'm just all in and I want to like I think um that idea I shared in the beginning of sort of like one day, God willing, a million years from now, um when I die, I want everything used up in me that I can possibly to be of service to other people and that has not left me and I just know anytime I talk with women or entrepreneurs or I I just um

1:26:15 I feel it's so right and that's been really fun and you know for so many years um you know uh lit agents and publishers would always reach out and uh one year the movie Joy came out and that year was the year everyone's all all the um uh screenwriters and so started reaching out about my story, but I was so burnt out and I didn't take a single meeting. I actually said no to every single meeting for many years because I was so burnt out. And I remember um hearing Oprah once say, "Don't ever write an empty book. There's too many empty books out there." And when I heard that,

1:26:52 it was like it scared me and also was like a really powerful thing. And I thought, I'm never going to do anything until I can be allin, present, all of that. And so I just started taking meetings now for um uh just how can how can I share my story in a way that can you know be of service to other people. And so um

1:27:14 anyone watching on YouTube right this second write drop in the comments yes we want the book. Yes we want the book. Yes we want the book. We're going to have you back for that as well. But seriously, like that book in when you're talking about um um having, you know, giving service and really doing it for other people, like that seems like a um almost like a no-brainer next step for sure.

1:27:36 You've already done so much incredible things and impacted so many people that there's it's incredible and exciting to think about where you're going to go.

1:27:45 Um but you got to take care of yourself first, otherwise you're not going to be able to do it.

1:27:49 So so true. taking care of ourselves is is something for so long that even women especially just felt and men there was different types of stigmas but people just felt like you were selfish if you did that and it's it's not true. It's like the least selfish thing you can do because you show up your best for everyone else too. I actually like that you said men as well because that's one big thing about this show is that you know um we talk mainly about women because it's our own experiences but you're 100% right on the fact that men like if a man was like yeah I'm going to go get a massage and a pedicure and I'm going to go in the steam room like I I would hear about that way less than a woman but why wouldn't they have the same type of selfcare of the vessels of their bodies like so I'm really glad that you said All of it. Yeah.

1:28:35 What is your superpower? As I throw it in there at the end. Yeah. I feel like I have I feel like my intuition is my superpower, but my biggest superpower is my faith.

1:28:47 Mhm. That's where I get my intuition. That's awesome. And where can people find you?

1:28:53 Ladies and gentlemen, rock this house and welcome to the stage K Lima. Baby K Lemur. Every single one of us has had someone tell us we're not enough.

Questions about this episode

What is discussed in "How To Keep Going When Everyone Says NO | Jamie Kern Lima"?

In order: 0:00 Intuition, IT Cosmetics, IT Cosmetics, Purpose; 10:00 Authenticity, Purpose, California Bank and Trust, Instagram; 20:00 L'Oréal, Magazine Shoot, Purpose, Book of Ezekiel; 30:00 Inner Critic, Growth Day, Magazine Shoot, Authenticity; 40:00 Inner Critic, Growth Day, Affirmation, Growth Day Morning Show; 50:00 Inner Critic, God Doubt, Body Doubt, Denny's; 1:00:00 Impact Theory, Jay-Z, Authenticity, Instagram; 1:10:00 L'Oréal, Body Doubt, Intuition, Book of Ezekiel; 1:20:00 L'Oréal, Intuition, IT Cosmetics, IT Cosmetics.

What is mentioned in this Jamie Kern Lima episode?

55 people, works and ideas are mentioned, including Inner Critic, Intuition, L'Oréal, Purpose, IT Cosmetics, Magazine Shoot. Each one on this page links to its own page with every episode that mentions it.

How long is "How To Keep Going When Everyone Says NO | Jamie Kern Lima"?

The episode runs 1 h 29 min; the transcript is about 17,357 words in 200 timestamped sections.

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